On June 12, Beiqi Zhuzhou Super Factory held an offline event. The BJ30 Traveller Highlight Edition officially launched. This model series also achieved 150,000 units off the production line, becoming the domestic light off-road box-shaped hybrid SUV that fastest achieved this sales volume. This event jointly with CCTV Finance carried out the network's first 150,000 km real vehicle teardown live broadcast, intuitively displaying the vehicle's overall quality after long-term driving. Meanwhile, the brand launched a 30,000 yuan trade-in subsidy policy. The series' trade-in entry price starts from 69,900 yuan, and the newly launched Highlight Edition's trade-in price is 82,900 yuan. Beiqi Group Deputy General Manager and Beijing Off-Road Chairman Zhang Guofu stated on-site: The 150,000 unit delivery volume concentrates recognition from domestic and overseas consumers. This self-developed HEV hybrid system fills the gap in the domestic box-shaped SUV hybrid field and is also an important achievement of the brand's over 60 years of off-road technology applied to the home market.

The BJ30 Traveller is equipped with a dedicated three-motor four-drive six-mode hybrid architecture, consisting of a high thermal efficiency hybrid engine and front/rear dual motors as the power system. Four-wheel drive response is only 30 milliseconds, 0.5 seconds to release peak torque. Equipped with energy center lock, four-wheel electronic limited slip, and all-terrain control system, it can easily handle various outdoor road conditions such as mud and sand. Previously, auto bloggers from multiple countries including South Africa, Indonesia, and the UAE tested on-site. Vehicle fuel consumption per 100 km is controlled within 5 liters, full-tank range exceeds 1,000 kilometers. Relying on oil-electric hybrid, no frequent charging needed, long-distance travel is more convenient. The whole vehicle uses a 2,820 mm wheelbase three-row seven-seat layout. Car interior sets 38 storage spaces. Trunk max volume reaches 1,496 liters. Rear seats folded flat form 1.92 m flat space. 1.8 m tall passengers sitting in the third row will not feel cramped. First non-commercial owners can enjoy whole-vehicle lifetime warranty, greatly reducing long-term car use maintenance costs.

The all-new Highlight Edition completes all-around upgrades on the basis of original product power. Appearance retains classic box-shaped shape, matched with five-star ring through lamp group, exclusive star ring rims and full set of inductive trendy modification kit. Front and rear bumpers use color-matched sport design. Interior adds orange color scheme and metal texture trim panels, balancing young trendy texture and home steady atmosphere. Power part replaces dedicated AGM battery with service life three times that of ordinary batteries, equipped with Porsche-style turbocharger technology, whole vehicle charging efficiency reaches 99%, rear motor power increased from 55 kW to 70 kW, power output is more timely when starting, overtaking and changing lanes. Cockpit configuration also comprehensively upgraded. Raised body brings open driving vision. Seat heating, ventilation, steering wheel heating all available. Vehicle comes with rain sensor automatic window closing function, 64-color ambient light follows music rhythm, balancing city commute comfort and outdoor off-road practicality.

The teardown session on the press conference site attracted huge netizen attention. A home-use BJ30 Traveller driven for 150,000 km was completely dismantled. This mileage is close to the total car usage of ordinary families over ten years. After dismantling, engine turbo carbon deposit is scarce, power output status stable, transmission casing has no leakage traces, internal gear wear is slight; battery pack has no bulging, liquid leakage, internal degradation issues. Chassis subframe, suspension arms no rust oil leakage. Overall neatness is no difference from new car. Media team simultaneously went deep into Beiqi Zhuzhou Super Factory, visited whole vehicle production full process. 5,000-ton giant punching equipment forms body panels integrally. Welding workshop relies on hundreds of robots to realize full automation operation. Body glue error controlled to hair thickness. Spraying process uses eco-friendly water-based paint. Interior harmful volatile matter reduced by 60%. Paint surface sun and corrosion resistance stronger. Every production line sets multiple quality inspection gates. Control the factory quality of every vehicle from source.

Regarding car purchase benefits, the brand opens 30,000 yuan trade-in subsidy regardless of brand and vehicle age. Trade-in and new purchase customers can enjoy. Limited-time ordering can stack five exclusive gifts: includes value 6,000 yuan first owner lifetime warranty, 0 down payment selectable multi-financial scheme, old customer referral highest 800 yuan JD Card reward, series lifetime free OTA upgrade, lifetime free basic data, and two years unlimited entertainment data. Coinciding with World Cup kickoff, national store car purchase users can participate in event betting. Precisely predict champion team and final score to additionally receive 50,000 yuan car purchase subsidy. Currently BJ30 Traveller covers fuel, hybrid multiple config versions, official guide price 99,900 to 139,900 yuan. After stacking trade-in subsidy, entry threshold greatly lowered.

Beijing Off-Road stated, in the future will continue to enrich off-road vehicle product matrix. Except BJ30 Traveller series, BJ40 Range-Extended Long-Range Version also launched for outdoor enthusiasts. Continuously focusing on hybrid off-road technology, promoting light off-road popularization, letting more ordinary families easily achieve car usage demand balancing city commute and mountain travel.

On June 12, the BJ30 Traveler rolled off the 150,000-unit production line and the Highlight Edition launch event was successfully held at the Beiqi Zhuzhou Super Factory. With its long-term stable market performance, the BJ30 Traveler has become the fastest model in China's light off-road SUV sector to achieve 150,000 units in sales, confirming widespread market and user recognition. This event not only reached a sales milestone for the model but also launched the all-new BJ30 Traveler Highlight Edition, and partnered with CCTV to complete the first-ever full-network teardown of a 150,000 km actual vehicle, intuitively showcasing the model's durability after long-term use and the manufacturing craftsmanship strength of Beiqi Intelligent Manufacturing.

Relying on over 60 years of off-road technology accumulation from Beiqi Off-road, the BJ30 Traveler secures its position in the 100,000 yuan class light off-road SUV market with balanced product power featuring extreme off-road capability, spaciousness, and fuel economy. Regarding powertrain, this vehicle is equipped with the industry-leading three-power, four-wheel-drive, six-mode HEV hybrid architecture, also the first HEV hybrid model in the domestic boxy SUV category. The three-power powertrain system, composed of a high thermal efficiency hybrid engine and front and rear dual motors, can adapt to different driving conditions. Paired with millisecond-response intelligent four-wheel drive, electronic central locking, four-wheel electronic limited slip, and ATS all-terrain control system, it can calmly handle urban commuting, highway cruising, sand, mud, and various other road conditions, balancing power smoothness and off-road recovery capability.

Space practicality is one of the BJ30 Traveler's core advantages. The model adopts a three-row seven-seat layout, utilizing a 2820mm wheelbase and ultra-high cabin space utilization rate to create spacious seating, where the third row can normally accommodate adults. The cabin is equipped with 38 storage spaces, offering thoughtful and practical detailed storage. The trunk maximum expansion volume is considerable. After the rear seats are folded flat, it forms nearly 1.92 meters of flat space, meeting family daily travel, outdoor camping, long-distance touring, and other diverse driving scenarios, balancing daily commuting and light off-road travel needs.

In terms of fuel economy, the BJ30 Traveler's performance has been verified by real-world tests in multiple global regions. In complex road condition tests in South Africa, Indonesia, UAE, Poland, Mexico, and other locations, the vehicle's fuel consumption per 100km remained stable within 5L, and the full-tank range performance was excellent. Unlike pure electric models, this HEV hybrid system requires no external charging; refueling allows travel, avoiding complicated charging processes, range anxiety, and other issues. Daily maintenance costs are moderate, adapting to the driving needs of the vast majority of family users.

This newly launched BJ30 Traveler Highlight Edition completes upgrades in appearance, performance, and experience dimensions based on the current model. The exterior continues the classic boxy rugged styling, equipped with exclusive through-lights, electric-inspired trendy styling kits, and custom wheels, full of sports atmosphere. The interior adds exclusive colors and metal texture trim panels, further improving cabin texture. In terms of performance, the new car upgrades a long-life dedicated battery and high-power rear axle motor, equipped with variable geometry turbocharging technology, optimizing power response speed, transmission efficiency, and power supply stability. At the same time, it completes features such as seat ventilation and heating, steering wheel heating, auto wipers with window closing, ambient lighting, and high-quality sound systems, balancing city commuting comfort and outdoor travel practicality.

The biggest highlight of this press conference was the first-ever online 150,000 km high-mileage actual vehicle teardown live broadcast. After ten years of real-world home usage mileage, this BJ30 Traveler's overall condition remained good. The engine had no obvious carbon buildup, the transmission had no leakage or wear, the battery pack had no swelling, degradation, or leakage issues, the chassis suspension had no rust or oil seepage, and the overall car condition was close to new car standards. At the same time, CCTV cameras went deep into the Beiqi Zhuzhou Super Factory, showcasing fully automated welding, high-precision stamping, environmental-friendly spraying, and other intelligent production processes. Refined manufacturing processes and a strict quality control system secured the whole vehicle's rigidity, durability, and safety from the source.

Overall, relying on its mature and reliable hybrid architecture, flexible and versatile large space, and economic fuel consumption performance, the BJ30 Traveler becomes the balanced choice for the 100,000 yuan class light off-road SUV market. The Highlight Edition's advanced upgrade further completes product details, giving the model stronger comprehensive product power in the two major scenarios of city home use and light off-road travel, providing high-adaptability travel choices for young family users.