June 2026, the light off-road box-style SUV market welcomes a historic turning point. BJ30 Voyager with 8,609 units monthly sales, surpasses Haval Big Dog, tops the 100,000-level box-style SUV market first. At the same time, BJ40 firmly stays first in hardcore off-road market, BJ40 Extended Range tops the Extended Range box-style SUV market first, Beijing Off-road wins in three categories.

Behind these data points, a phenomenon worthy of deep thought is revealed, meaning when the tide of hype-driven car making gradually recedes, products that truly stand the test of time are regaining market dominance.

More noteworthy is, BJ30 Voyager launched a 30,000 yuan Super Trade-in Policy across the entire series, Super Trade-in price as low as 69,900 yuan starting, lowering the entry threshold for hardcore box-style SUVs to the 70,000-level, allowing more family users to easily start light off-road lifestyle.

So beyond sales hype, why can BJ30 Voyager break the industry law of latecomers surpassing the leaders, and quickly top the market in the 100,000-level market with fiercest competition? Today let us explore this proposition! 

Reshaping the Landscape

June sales 8,609 units, 150,000 vehicles rolled off the line, surpass Haval Big Dog and take the top spot, these three data points constitute hard footnotes for BJ30 Voyager's market status. But more noteworthy than numbers is the structural change in market landscape

Light off-road track, BJ30 Voyager surpasses Haval Big Dog, tops 100,000-level box-style SUV market. This means the light off-road box-style SUV market has officially entered a new cycle led by BJ30 Voyager. Professional off-road track, BJ40 Extended Range listing 24 hours orders broke through 7,000 units, BJ40 continues to guard hardcore off-road benchmark status, surpassing Tank 300. Under dual-line synergy, Beijing Off-road becomes the only Chinese brand simultaneously suppressing Great Wall in two tracks of professional off-road and light off-road.

This is not luck, it is the heritage of making off-road vehicles for over 60 years making it so.  Currently, the competition in the box-style SUV market has escalated from single-product contest to a comprehensive showdown of brand system strength. BJ30 Voyager's topping the chart, essentially is Beijing Off-road 60-plus years of professional accumulation's Overwhelming Advantage against crash-course car manufacturing.

Just as Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road said in the 150,000 units roll-off line launch event:  "150,000 BJ30 Voyagers, carrying the trust of market, industry and global users, this is not only a speed breakthrough, but also 150,000 firm choices, a quality monument built by 150,000 users."  

On this off-road track, 60 years of professional accumulation is always more convincing than those traffic stories.

Product Victory

Next, let us focus on BJ30 Voyager, let us see the underlying foundation of this sales champion. Personally, I think this car's product logic is clear and pragmatic, meaning not stacking redundant configurations, but building core value anchors around the three most real demands of light off-road family users.

First is Super Off-road, BJ30 Voyager makes off-roading from professional threshold become daily life.  As the first HEV hybrid model in Chinese box-style SUV category, BJ30 Voyager is equipped with industry-leading 3-motor, 4-wheel drive, 6-mode HEV hybrid architecture, 3-motor power is composed of one 41% thermal efficiency dedicated hybrid engine, front drive motor and rear drive motor, specializing in long-distance energy saving, real-time power replenishment and instant burst respectively. Intelligent 4WD response speed reaches 30 milliseconds, 0.5 seconds can burst peak torque.

Here is an interesting industry phenomenon, in past few years, box-style SUV market涌入大量形似而神不至的产品，造型够硬派，but off-road capability is marginal. And BJ30 Voyager chose to lower off-road threshold using HEV hybrid technology, make off-roading simple using intelligent electronic control system, such a more solid path.  Not everyone needs hardcore crawling, but everyone deserves the confidence for a spontaneous trip.

Personally, HEV light off-road logic, is exactly taking off-roading from professional equipment downgraded to family function. When box-style SUV from niche aesthetic becomes mass choice, products must return from emotional value to utilitarian value. BJ30 Voyager wants to do, is exactly make off-roading from few people exclusive, become thousands of families' daily life.

Second is Super Space, BJ30 Voyager not only can carry, but can also lie down family mobile space.  2,820 mm super long wheelbase, 66% super high space utilization rate, 1,496 liters same-class largest trunk, rear seat fully flat fold instantly becomes 1.92-meter large bed.....Behind these data is Beijing Off-road to light off-road essence not wild, but taking whole family together wild this user demand clear insight. Family travel freedom, is everyone does not settle!

Finally is Super Save, BJ30 Voyager makes light off-road not only affordable to play, not affordable to maintain.  2WD version 100 km combined fuel consumption only 5.85 liters, one tank of fuel runs 1,000 km. In June, South Africa, Indonesia, UAE, Poland, Mexico five countries car bloggers, in extreme road conditions actual test domestic SUV fuel consumption, BJ30 Voyager in every country ran out of 100 km not exceed 5 liters result. Reputation needs no translation, recognition not limited time zone, this achievement across national border, is Chinese HEV technology handed to world's report card.

Summary, BJ30 Voyager why can quickly top, is because it first understood box-style SUV user's consumption upgrade logic, they want is no longer hardcore totem, but a vehicle with both off-road posture, also considering home utility all-around partner.

Long-termism

If product power is above iceberg, then brand heritage is water surface below determining iceberg size. BJ30 Voyager topping, has three deeper support points, they are quality verification, resale value first and user ecosystem.

Let's talk about quality verification first, recently Beijing Off-road jointly with CCTV Finance, to one driven 150,000 km BJ30 Voyager carried out full network live disassembly, finally show engine turbine no carbon buildup, transmission no leakage no wear, battery pack no bulging no degradation, chassis no rust no oil seepage, overall vehicle condition almost new. CCTV lens also went deep into BAIC Zhuzhou Super Factory, reveal its 100% automated welding workshop, 5,000-ton level stamping equipment and other high-end manufacturing processes. BJ30 Voyager use 150,000 km disassembly prove "invisible place is real skills",  this is not ad, is disassembling for you showing hardcore sincerity.

Let's talk about resale value first, according to China Automobile Distributors Association "June 2026 Car Resale Value Report", BJ30 Voyager with 69.5% super high resale value, tops 100,000-150,000 domestic compact SUV resale value list. Behind high resale value, is market on quality, reputation, brand resilience comprehensive recognition. In used car market, users vote with feet, and BJ30 Voyager won

Finally let's talk about user ecosystem, Beijing Off-road "Enjoy Wild 5+" user ecosystem system covers base, club, event, service, modification five dimensions. National 366 clubs, over 100,000 members, annual over 1,500 events, and also has three free theme off-road bases to car owners free open. Beijing Off-road sells never is a car, but a lifestyle.

In this traffic car making popular era, Beijing Off-road chose a harder but more grounded path, that is using 60-plus years car making accumulation to be friends with time.  BJ30 Voyager's 8,030 units monthly sales, is not popular model accident, but long-termism on market's inevitable realization.

Just as Zhang Guofu said:  "We always believe, users are Beijing Off-road's answer."  BJ30 Voyager's every moment highlight, comes from market approval, comes from industry applause, more comes from global users' trust.

Summary:

BJ30 Voyager topping significance, far beyond one model's sales victory. It marks box-style SUV market competition logic is happening fundamental transformation, from whose造型 is more square to who understands user's full scenario demands better, from whose traffic is bigger to whose quality can stand test of time better. Add 30,000 yuan Super Trade-in Policy, 69,900 yuan starting super value entry threshold, first owner entire vehicle lifetime warranty! Currently, BJ30 Voyager is using Super Off-road Super Space Super Save product power add sincere to extreme user rights, reconstruct 100,000-level box-style SUV's value standard. When BJ40 surpasses Tank 300, BJ30 Voyager surpasses Haval Big Dog, BJ40 Extended Range continues to dominate list, Beijing Off-road using three categories victory result proved on off-road track, 60 years of professional accumulation, always three years traffic stories more convincing!