In 2026, Chery's new QQ3 lands in Southeast Asia's core markets of Thailand and Indonesia under the overseas name Chery Q. Relying on 20 years of national sentiment accumulation and global unified car-making standards, orders in both markets explode across the board, becoming the first phenomenon-level product for Chinese mini pure electric vehicles going global. No reduced specs, no market-specific models. Establishing a foothold in the Southeast Asia commuter market with four core product values: "High Looks, Big Vision, Strong Body, Understands You Better", joining hands with MINI and SMART to build the "World's Three Little Ones" global mini car culture matrix, practicing Chery's "Happiness Equality" global car-making philosophy.

Recently, Chery Motors disclosed the latest sales data for the new QQ3 overseas market: The Thailand market started pre-sales after the global debut at the March Bangkok International Motor Show (BIMS), orders exceeded 3,000 units in the month of launch, and mass delivery started in July; The Indonesia market officially went on sale on July 31 at the GIIAS Indonesia Motor Show, with orders exceeding 6,000 units by the end of July. Orders from Thailand and Indonesia combined broke 10,000, plus 56,000 orders from the first month of domestic launch, the new QQ3 achieved dual-line sales success both domestically and internationally, presenting a benchmark answer sheet for Chinese premium mini cars going global.

Dual-Engine Market Synchronous Explosion, Chinese Mini Car Creates Southeast Asia Export Phenomenon

As the first landing site for Chery QQ's global strategy, Thailand and Indonesia simultaneously landed Chery Q. The two markets formed a "Southeast Asia Dual-Engine" hot sales pattern, data verifying the systematic product competitiveness of Chinese pure electric mini cars.

In the Thailand market, Chery Q completed its Southeast Asia global debut at the March 2026 BIMS Bangkok Motor Show and started pre-sales, orders broke 1,000 units in ten days of sale; On June 24, the official price was announced as 449,900-519,900 Thai Baht, unlocking full configuration simultaneously, cumulative orders strongly broke 3,000 units, and the first batch of new cars completed user delivery in July. Bangkok's city traffic conditions with many narrow alleys, low daily car usage costs, make the small and agile Chery Q the first choice for urban commuting, market delivery pace continues to climb.

In the Indonesia market, Chery Q held an exclusive naming launch event on May 18, landed at the GIIAS Indonesia International Motor Show on July 31 to officially go on sale, official price 239.9 million - 264.9 million Indonesian Rupiah, orders broke 6,000 units by the end of July, the first batch of vehicles is expected to be delivered in bulk in September. Local middle-aged family users collectively booked due to 20-year-old QQ sentiment, young Z-generation were attracted by trendy designs and crossover intelligent configuration, two generations of consumer groups jointly drove orders up.

Domestic and foreign markets formed a powerful linkage, domestic new QQ3 launched first month orders broke 56,000 units, overseas Thailand and Indonesia orders accumulated nearly 10,000 units, one inside one outside dual-line explosion, broke the overseas market's inherent cognition of Chinese small electric cars as "cheap low-spec", became the 2026 Southeast Asia new energy market phenomenon-level model.

Twenty-Year Sentiment IP Revitalizes Return, From National Commuter Car to Global Premium ICON

Chery QQ has been working deep in the Southeast Asia market for 20 years, the 2006 old QQ officially entered Thailand and Indonesia in 2006, accompanied two generations of locals to travel, precipitating deep national sentiment. In 2026 Chery Q makes a brand new return, not only replicating classic sentiment but also completing all-around product crossover, achieving brand leap from "Southeast Asia National Commuter Car" to "Global Premium Mini Car ICON".

Chery Thailand General Manager Jim Lee stated in the launch event: "Chery QQ accompanied Thai users for a whole 20 years, this user sentiment precipitated locally is our greatest confidence for working deep in the Southeast Asia market." Indonesia market also triggered a nostalgia wave, a large number of old QQ owners actively booked new models at the store, sentiment consumption became one of the core drivers of order growth.

Above sentiment, the new QQ3 completed upgrades with hardcore product power: Won German Red Dot Design double grand prizes, 2700mm crossover B-class wheelbase, Rhinoceros full-domain safety battery, Qualcomm 8155 intelligent cockpit support, balancing retro sentiment and modern electric travel needs. At the same time Chery proposed "Happiness Equality" global concept, Thailand and Indonesia overseas users and domestic consumers enjoy completely equal product configuration, no reduction, no special supply. In the global small car track, Chery Q with German SMART, British MINI compose "World's Three Little Ones", representing Chinese car design and manufacturing culture officially walking towards the global stage.

Global Same Standard No Special Supply, One Standard Creates Global Premium Pure Electric Mini Car

Unlike most brands launching simplified low-spec special supply models targeting overseas, Chery Q is built based on Chery's native intelligent pure electric platform, achieving domestic version, overseas version same platform, same quality, same configuration, only completed right-hand drive localization adaptation targeting Southeast Asia regulations, core hardware, safety standards, intelligent configuration not reduced at all.

Chery Automobile Co., Ltd. Vice President, Chery Brand Domestic Business Group Executive Deputy General Manager Zhang Hongyu clearly stated: "From chassis architecture, Rhinoceros liquid-cooled battery to high-strength cage body, Chery Q synchronously adapts to Southeast Asia right-hand drive regulations, experienced global multi-region high temperature, high humidity, wading severe tests, persist in no cost-cutting, no special supply." Indonesia Chery Promotion Company (CSI) General Manager Assistant Zeng Shuo also emphasized, Indonesia market operations will always put product quality before profit.

Targeting Southeast Asia high temperature and rainy regional characteristics, new car targeted strengthens localization adaptation: Battery reaches IP68 top waterproof dustproof grade, no fear of rainy season water accumulation wading; Whole vehicle heat dissipation system specialized optimization, adap to tropical long-term high temperature conditions. Product level completely retains domestic "10 items unique in class, 13 items leading in class" crossover configuration: Class-unique 70L intelligent electric front storage box, 1300MPa integral hot-formed door ring, outside vehicle voice / outside vehicle shout function, 10-layer cloud comfort ventilation heating seat; Leading class 2700mm extra-long wheelbase, 16.5 minute fast charge (30%-80%), 82% high-strength steel body, Qualcomm 8155 Lingxi intelligent cockpit, 100+ scenario automatic parking all synchronized landing in Southeast Asia, forming significant product advantage in local same price models.

Car paint adopts Ferrari-sourced Kansai, Axalta, PPG six-layer 2K high-end clear coat process, whole vehicle ten years not easy to fade, gloss decay far lower than industry standard, adap to Southeast Asia strong sun environment; Whole vehicle 38 storage spaces, 375-1450L expandable trunk, 6.6kW high power external discharge, balancing urban commuting, family storage, outdoor camping multiple scenarios.

User Reputation Truly Goes Viral, Women, Young Groups Become Overseas Core Consumption Main Force

Real user reviews became the core driving force for Chery Q continuous hot sales, in Thailand market, 62% orders come from female users, Facebook, Instagram social platforms large number of young car owners spontaneously share car photos, high looks, low cost, easy parking three major advantages gain universal praise.

Thailand users generally feedback, Chery Q square-round aesthetics shape identification pulled full, 7 kinds factory body colors + 36 colors DIY roof satisfy personalized aesthetics; Body small, in Bangkok narrow alleys, small parking lots easy U-turn parking; Car usage cost extremely advantageous, 100 km electricity cost only 5 Thai Baht, long-term commuting economy no pressure. Outside vehicle voice, transparent chassis, fully automatic parking and other intelligent functions, greatly reduce city commuting driving threshold.

Indonesia users value sentiment and safety dual value more, old owners repurchase due to sentiment, young family users are moved by Panshi cage body, Rhinoceros full-domain safety battery, six airbag configuration, thoroughly eliminate pure electric vehicle safety anxiety. Local authoritative auto media gives professional endorsement: Thailand Autolife Thailand evaluates Chery Q has no opponent at 500,000 Thai Baht price point; Indonesia OtoDriver admits directly, Chery Q relies on comprehensive balanced product power, directly benchmarking Geely EX2, reshaping local small pure electric market competition landscape.

Whole vehicle safety level, Chery Q equipped with Five Vertical Eight Horizontal Cage Panshi Body, high-strength steel proportion 82%, 16% hot-formed steel, integral 1300MPa hot-formed door ring; Rhinoceros battery equipped with 360° high-strength steel armor, single cell independent explosion-proof valve, achieve cell runaway no heat propagation, no fire explosion, passed China Automotive Technology and Research Center six dimensions six-dimension electric safety certification; 540° panoramic image, L2 level Falcon intelligent driving assistance, 38 meters class-top 100km braking distance, all-round guard Southeast Asia city travel safety.

Intelligent cockpit equipped with 15.6-inch 2.5K ultra-clear center control screen, Carmind vehicle large model, supports AI painting, natural voice interaction, full-domain vehicle control; 256-color music rhythm ambient light, 50W heat dissipation wireless fast charge, whole vehicle CarPlay/HiCar mobile phone interconnection, hundred car applications, brings localized intelligent experience for Southeast Asia young users.

New QQ3 (Chery Q) Southeast Asia market hot sales, is Chery's global strategy key milestone, also Chinese small new energy vehicle output global premium product power landmark event. Future Chery will continue with "Global Unified Standard, Localized Precision Adaptation" as core, continue working deep in Southeast Asia market, bring "Happiness Equality" travel concept to bring to more global users, continue consolidating "World's Three Little Ones, China has QQ" global mini car culture positioning, let Chinese intelligent make premium mini cars drive to more global markets.

After the successful conclusion of three performances in Shanghai, Guangzhou, and Changsha, on June 13, Cao Ge's "Open Your Ears and Listen to Me" tour concert, exclusively sponsored by Changan Qiyuan, landed in the brand's home base - Chongqing. This event used "Hot and Spicy, Broaden Your Horizons" as the communication core. Combined with Chongqing's unique urban style, it created an immersive experience site, combining visibility, interactivity, and communicability. This national car brand used this opportunity to close the distance with the young group, using novel communication forms to complete traffic conversion and brand concept implantation, establishing an excellent example of cross-border marketing in the automotive industry.

Hot Frequency Alignment: Two-way cooperation between National Brand and Powerful Singer

Nowadays, the competition in the new energy vehicle market has long been no longer limited to hardware parameter comparison, brand emotional value and humanistic temperature have become the key to fighting. Music as a communication language universally used by all people is an excellent carrier for brands to connect consumers and establish deep connections. Changan Qiyuan choosing to join hands with powerful singer Cao Ge is exactly an excellent cross-border that considers emotional resonance and audience matching.

Cao Ge has deepened his work in the music industry for many years. "Betrayal", "Mr. Loneliness" and other tracks have extremely high singability, both are the youth memories of the post-80s and post-90s generations, and also gained the love of the current young group. National reputation and new generation influence are both equipped. As the core brand of Changan Automobile's digital transformation, Changan Qiyuan positions itself as a national high-quality new energy vehicle, target customer group loves life, pursues car quality. They are willing to experience new technologies of intelligent travel, and also value emotional companionship. They have a strong interest in music and entertainment content. Based on highly consistent audience positioning, both sides used music as a bridge and love as a consensus, so that brand warmth broke the wall between circles, and realized deep emotional connection between brand, product and consumers.

Trend Breakthrough: Mountain City Characteristics and Real Car Experience Smoothly Combined

From Shanghai, Guangzhou to Changsha, Changan Qiyuan relied on the communication power of music IP and the personal influence of Cao Ge to continuously explore new scenarios to communicate with young users. Every stop of the concert is not only a feast of audio and video, but also a chance for the brand and fans to communicate face to face, continuously conveying the brand's original intention of "Making the mobile home fully happy".

This time in Chongqing, Changan Qiyuan fully leverages the advantages of the local home court. Chongqing's passionate and frank city label, the mountain city terrain of high and low, plus the check-in communication attributes of this internet-famous city, laid a good foundation for offline scene marketing. The scene created the theme exhibition area with hot red as the main visual, combined the mountain city temperament with the brand's youthful expression, and the visual memory point was full.

The site not only set up a celebrity photo check-in area to allow the audience and fans to interact with the brand at close range, but also combined with the trend modification culture to create a new Q05 personalized painting experience area, fitting the young people's social sharing habits, and the brand heat continued to climb. Changan Qiyuan integrated the characteristics of the mountain city, the hot atmosphere, and the internet-famous communication attributes into the offline exhibition area and interaction links, making the new car a fashionable element that can be viewed, photographed, and shared, step by step making young consumers go from knowing the brand to firmly remembering the brand.

Looking Globally: Domestic Market Hot Sales, Steady Development of Overseas Territory

As an important part of Changan Automobile's digital transformation, Changan Qiyuan adheres to the positioning of "National Premium New Energy Brand", with a responsible, warm and powerful brand image, continuously excavating user value and conveying brand temperature. At the Chongqing concert site, the new Q05 accompanied the whole process. In the view and travel, site interaction, constantly interpreting the brand concept of "Making the mobile home fully happy".

It is worth mentioning that the new Q05 is the main model created by the brand for the global market. The three-electric system is stable and reliable, intelligent configuration is leading, and space performance is class-leading. With outstanding product strength, it has become the focus of the scene, and also perfectly interpreted the positioning of "National Premium".

This model has a bright market performance: In May, the cumulative delivery of Changan Qiyuan full series models reached 34,528 units, among which the new Q05 delivered 15,954 units in a single month, once again taking the number one place in compact SUV sales; On May 28, the car landed on the Thai market, and the orders broke through 3,000 units in just 3 days, and the blockbuster strength extended from domestic to overseas.

Deep Cultivation in Cross-Border: Multi-dimensional Linkage to Help the Brand Steady Advance

Changan Qiyuan partnered with Cao Ge to carry out tour cooperation. It is not a simple brand exposure, but adopts the comprehensive strategy of "IP deep binding + local scenario customization + product landing conversion + user long-term operation", building a unique cross-border marketing model, constructing a five-in-one marketing closed loop of music + celebrity + brand + product + user, and also becoming the benchmark project of Changan Automobile's digital brand transformation. After the Chongqing leg concluded, the tour will also enter Hefei, continuously releasing cross-border value and boosting brand development.

Looking back on Changan Qiyuan's brand development road, cross-border marketing has long become the distinct background color of the Changan Qiyuan brand. From adopting the national treasure Mang Cancan, joining hands with Tongliang Dragon Football, and the Portuguese National Team, to the J-10C cross-brand co-branding and the "Angry Birds" global IP co-creation, this time will again combine music performance, urban culture, and user scenarios deeply. Changan Qiyuan has always carried out cross-border cooperation around public interest and daily travel scenarios, continuously enriching interaction forms. In the future, the brand will continue to take high-quality products and thoughtful services as the foundation, improve the cross-border operation system, deepen the emotional connection with consumers, and join hands with users to go to the new journey of intelligent travel together.