For just 69,900 Yuan, can you buy a large 7-seater light off-road SUV? A few years ago, most people would consider this a fantasy. On June 12, Beijing Off-Road welcomed the 150,000th BJ30 Traveler coming off the line at the Zhuzhou Super Factory, launching the annual new Highlight Edition version simultaneously, and releasing a 30,000 Yuan super trade-in policy for the entire series: The fuel standard version super trade-in price is as low as 69,900 Yuan, the all-new Highlight Edition version starts from 82,900 Yuan after trade-in.

Besides the 30,000 Yuan direct price drop purchase benefit, Beijing Off-Road also matched five levels of exclusive rights: First-time non-operating owners receive a lifetime warranty for the whole vehicle, 0 down payment and other financial plans reduce the purchase threshold, existing customers referring others can enjoy up to 800 Yuan rewards, full series lifetime free OTA upgrades, basic traffic is free for life, entertainment traffic is unlimited for 2 years. Coinciding with the World Cup period, purchasing users can also participate in the Champion Prediction activity, accurately hit the champion and final match score, and can enjoy up to 50,000 Yuan purchase subsidy.

As the model with the fastest breakthrough of 150,000 units in China's light off-road SUV market, the rise of BJ30 Traveler has never relied on low-price gimmicks. What supports the choice of 150,000 users is its all-around product power of 'Super Off-Road, Super Large, Super Fuel-Efficient' - it has brought the light off-road experience that once belonged only to niche circles to a position within reach of ordinary families.

Fuel-Efficient: Full-Cycle Vehicle Usage Cost Pressed to a Low Level in Class

For the vast majority of family users, buying a car is just the first step, and long-term vehicle usage costs are the real 'hidden expenses'. BJ30 Traveler's 'Super Fuel-Efficient' hits the core demands of users 'Fuel Saving, Time Saving, Worry Free', pressing the full-cycle vehicle usage cost to an extremely low level in its class.

Fuel efficiency is the most intuitive advantage. Previously, local automotive bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico completed fuel consumption tests under typical road conditions in their respective countries. From urban congestion morning rush hour, desert high-temperature highways, to icy snowy winding mountain roads, bumpy unpaved roads, BJ30 Traveler's fuel consumption per 100 kilometers did not exceed 5 liters in all scenarios: unpaved roads in South African wildlife reserves were as low as 4.9 liters, and over 100 kilometers of stone roads in Mexico even achieved 4.4 liters.

Converting to daily vehicle usage scenarios, calculated by driving 15,000 kilometers per year, the fuel cost expenditure for ordinary fuel SUVs in the same class is close to 10,000 Yuan, while BJ30 Traveler only requires over 7,000 Yuan. Over five years, just fuel costs can save over 10,000 Yuan. Behind this fuel-saving capability is mature HEV hybrid technology verified by over 26 million users globally. It requires no external charging, just refuel and go, completely getting rid of the trouble of finding charging piles and applying to install private piles. It can save users dozens of hours of energy replenishment time per year. For family users with tight schedules, this time value cannot be ignored either.

More importantly, it is 'worry-free'. BJ30 Travel provides lifetime warranty for the whole vehicle for the first-time owners, covering engine, gearbox, and the vast majority of parts. There is no safety hazard of high-voltage battery packs. Daily maintenance process is simple, parts supply is sufficient, and even in remote areas, it can be easily repaired. At the press conference site, CCTV Finance live streamed the teardown of a BJ30 Traveler driven for 150,000 kilometers. After teardown, the engine turbo carbon accumulation was extremely low, power output was still abundant. The gearbox had no oil leaks or gear wear. The battery pack had no bulging or attenuation. The chassis parts had no rust or oil seepage. The overall condition was very close to a new car, intuitively verifying the reliability of long-term vehicle use, and also allowing users not to worry about subsequent maintenance costs.

Super Large: Making Every Inch of Interior Space Useful

Family travel, space is always a rigid demand. BJ30 Traveler's 'Super Large' is not simply stacking body dimensions, but through a high space utilization ratio design, making every inch of interior space used effectively.

The extra-long wheelbase of 2820 mm, matched with a super-high space utilization ratio of 66%, allowed this 100,000 Yuan class SUV to achieve a practical layout of three rows and seven seats. Unlike many 7-seater SUV 'third row only suitable for children' useless design, the third row of BJ30 Traveler reached B-class space level. A 1.8-meter tall adult sitting will not appear knees pressing against the backrest, top of head rubbing against the roof tightness. When the whole family goes out together, everyone can have a comfortable riding experience. When commuting daily, if the third row is folded down, a neat trunk space can be obtained, balancing daily practicality and multi-person travel needs.

Loading capacity is equally outstanding. In the conventional state, the trunk can already accommodate multiple suitcases and camping equipment. After the rear seats are folded down flat, the trunk volume can reach 1496 liters, simultaneously forming a 1.92-meter flat large bed. When self-driving camping on weekends, no need to set up a tent, just lay out bedding to rest directly. Matching with a 1.05 sq meter panoramic sunroof, lying down at night you can see the stars, equivalent to bringing a mobile travel space. Whether it's moving house loading large luggage, filling up with local specialties prepared by family on the return trip, or taking the full set of skiing and camping equipment to travel, no need to worry about space.

Storage design at details is equally thoughtful. The whole car has 38 storage spaces in total. Umbrellas, thermos cups, children's toys, portable computers and other small items can find exclusive placement positions. No need to scatter pile around inside the car. Daily vehicle cleanliness and convenience are greatly improved.

Super Off-Road: Not Just Appearance, but Also Hardcore Off-Road Technology Foundation

There are many box-style SUVs, but not many 'true light off-roads' that can truly withstand the test of bad roads. Relying on Beijing Off-Road's more than 60 years of professional off-road technology accumulation, the 'Super Off-Road' of BJ30 Traveler is a full-dimensional hardcore strength from power architecture to escape capability.

Its three-engine four-wheel drive six-mode HEV hybrid architecture is the first HEV hybrid solution in the Chinese box-style SUV category. The so-called 'Three Engines' refers to a hybrid dedicated engine with 41% thermal efficiency, plus two drive motors front and rear. Compared to traditional dual-engine hybrid, it adds one rear axle drive motor: The engine is good at long-distance cruising energy saving, the front motor is responsible for real-time energy replenishment and power assistance, the rear motor is responsible for instantaneous power explosion and four-wheel drive escape. The three work independently, balancing fuel consumption and power performance.

The response speed of the intelligent electric four-wheel drive reaches 30 milliseconds, 0.5 seconds to output peak torque. Matching with electronic controlled energy center lock and four-wheel electronic limited slip system, it can accurately distribute power at the moment the wheels slip. Maximum wheel end torque can reach 5928 N·m. Muddy ground, sandy ground, cross-axle and other common light off-road scenes can be easily handled. Smart Electric ATS All-Terrain System provides multiple off-road modes. Users only need to turn the knob to switch corresponding scenes, the vehicle will automatically adjust power and chassis settings. Even off-road newbies can easily get started.

Six driving modes can automatically switch. Pure electric, series, parallel, engine direct drive, energy recovery, parking charge and other modes intelligently match current road conditions. When commuting in the city, it is smooth and fuel-efficient. When cruising on high speed, power is abundant. When escaping outdoors, four-wheel drive outputs full power. No need for driver manual adjustment, always maintain the best working state. Safety level also follows the standard of professional off-road. Cage-style body medium and high strength steel ratio reaches 63.4%. Key parts are fully covered with hot forming steel. During R&D stage, it underwent 4 million kilometers of extreme environment durability tests. Full scenes verified the reliability of the vehicle.

150,000 Unit Milestone: Putting Off-Road Equality into Practice

The launch of the 150,000th unit coming off the line and the Highlight Edition, for Beijing Off-Road, is not just a new product launch, but more the implementation of the 'Off-Road Equality' concept once again. In the past, off-road life was often tied to high-priced hard off-roaders, making it hard for ordinary families to access; while city SUVs could only handle paved roads, failing to meet users' needs to get close to nature. The appearance of BJ30 Traveler uses an approachable price to integrate 'City Commute + Family Travel + Light Off-Road' three capabilities into one car, allowing more families not to compromise for a single need, nor pay excessive costs for occasional outdoor experiences.

The newly launched Highlight Edition version is polished based on the real feedback of 150,000 owners. Based on the original all-around attributes, it completes upgrades from three dimensions: appearance, performance, experience. Appearance adds exclusive paint and trendy modification kits, better fitting young users' personalized needs. In performance, it swaps for AGM dedicated batteries with 3 times the life of ordinary batteries. Rear motor power increased from 55 kW to 70 kW. It also carries Porsche same model variable geometry turbocharging technology, power response and power supply stability further improved. In experience layer, it adds seat heating ventilation, steering wheel heating, raindrop sensing auto window close, 64-color ambient light following music rhythm, etc. configurations, creating the cabin into a more comfortable mobile space.

And the CCTV live streaming teardown and factory tour links, is putting quality completely on the table. From the real vehicle condition of 150,000 km old cars, to Zhuzhou Factory 100% automated welding, high-precision stamping, environmental protection painting processes. Beijing Off-Road responded to consumers' concerns about 'low price whether low quality' in the most straightforward way - affordable price does not mean shrunken quality. Ordinary families can also own a durable, reliable, all-around travel partner.

150,000 units is not the end, but a new starting point. When light off-road is no longer a niche hobby, but becomes a daily travel option for ordinary families, that is where the true value of this press conference lies.