In the current automotive industry, the new energy wave is booming, market competition continues to intensify, industry focus mostly centers on the electrification track, and the huge potential of the fuel vehicle market has long been underestimated by public opinion. Many car companies have tilted their R&D focus towards new energy, creating a one-sided perception in the market that 'fuel vehicles have no incremental growth.'

Latest June insured volume data shattered this prediction: Geely Boyue led the fuel SUV track again, with June sales hitting 14,970 units. The first half of 2026 cumulative sales firmly held the champion spot for all-category fuel SUVs, with a monthly average nearing 20,000 units. To date, global cumulative sales have exceeded 2.4 million units, consecutive champion of A-segment fuel SUVs for 12 months. In the current era where many models rely on short-term marketing to shine briefly, Boyue's continuous strong sales over a decade have been called the rare 'Boyue Phenomenon' by the industry.

A fact is that the China auto market will not move towards a single new energy pattern. The data of over 200 million fuel car ownership nationwide and 25,000 new fuel cars delivered daily proves the fuel market has irreplaceable huge rigid demand. Large numbers of family users still value the convenience of refueling fuel vehicles and lack of range anxiety, while urgently wanting intelligent experiences at the same level as new energy models. Most car companies ignored the upgrade needs of stock users, either staying at the level of old mechanics or simply installing large screens to cope with the market, ultimately being not chosen by consumers. Boyue stood firm at the top through multiple industry shocks, which is by no means due to luck, but the result of long-termist strategy and precise product iteration.

Ten years, four generations of models, Boyue has cultivated the internal combustion engine market's continuous sales, which is enough to prove: fuel vehicles will not end, outdated products will be forgotten. Dancing with the era, being friends with time is Boyue's ten-year long success evolution criterion.

Decade-long four generations iteration, casting uncopyable market barriers with time

Boyue's growth trajectory far exceeds the lifecycle of ordinary hit models. In 2018, Boyue sales broke 500,000 units just 25 months after launch. This achievement took CR-V 86 months, Tiguan 42 months, and Haval H6 31 months. At that time, it refreshed the growth speed of independent brand SUVs. 'Boyue Speed' once became an industry sales benchmark. Thereafter, sales accelerated continuously, breaking 1 million units in 52 months, 1.5 million in 82 months, 1.8 million in 99 months, reaching 2 million units in early 2025, and growing to 2.4 million units in just over a year.

Looking globally, Boyue has long stepped out of the domestic market. Products are exported to over 60 countries, with local production completed in Belarus and Malaysia, adapting to different regional usage needs such as Middle East high heat, Nordic severe cold, and Southeast Asia rainforests. It has won the number one China brand sales in sub-segments in countries like Costa Rica and Moldova. It has become a global business card representing the strength of Chinese fuel SUVs. 2.4 million global users have built a dual barrier of reputation and sales that competitors find hard to copy.

The underlying logic supporting this cross-cycle strong sales is the four generations of models progressing step-by-step and precisely evolving to fit the needs of each generation of users.

Ten years ago, in the 100,000-level fuel SUV market, joint venture models dominated. The industry generally only cultivated mechanical hardware like power and chassis. Car computer interaction was a blank. Ordinary family consumers were just getting used to private cars. They were no longer satisfied with 'can drive, good to drive' and urgently wanted more convenient, stronger tech-feel in-vehicle interaction experiences. However, products in the same price range had no mature smart solutions available. Smart needs were long-term unsatisfied.

The first-generation Boyue first brought the complete smart internet system down to the 100,000-level price point, equipped with industry-leading GKUI car computer system, launched a landmark smart voice interaction. One sentence 'Hello Boyue' realizes voice control of navigation, air conditioning, and multimedia. Simultaneously equipped standard 4G in-vehicle network, mobile phone connectivity, OTA cloud upgrades. It filled the smart blank of home fuel SUVs. On the basis of solid and reliable mechanical quality, it used perceivable smart experiences to widen the gap with same-level competitors, redefined the experience bottom line of 100,000-level fuel cars, and became a phenomenon hit all at once.

Subsequently, as the car buying crowd shifted to three-to-four person families, the first priority for users shifted to family travel safety. However, most car companies in the industry still built safety at the level of high-strength body, multi-airbags and other passive protection. AEB pre-collision, blind spot warning and other active safety configurations were almost absent in the 100,000-level home SUVs. Various hidden risks like picking up children, city commute, and highway lane changes became the major concern for family owners.

The second-generation Boyue locked the product upgrade core on full-domain safety, bringing active safety configurations exclusive to high-end models to mainstream price points. It popularized AEB pre-collision, reversing vehicle side warning, lane change assist, door opening warning and other functions across the entire series, while strengthening cage-type high-strength body passive protection, winning C-NCAP five-star safety certification. No longer relying on 'can't break' to guarantee safety, but avoiding danger through proactive judgment, hitting the core demand of 'prevent trouble before it happens' for family users, setting the family safety SUV label, and firmly grasping the family user base.

In 2022, independent brand technology rose comprehensively, consumer car buying cognition upgraded significantly. Users were no longer satisfied with surface functions like large screens and safety configurations, but started caring about the whole vehicle's underlying architecture, chassis driving texture, and long-distance driving fatigue. However, the industry had obvious technical barriers. CMA global high-end architecture, L2 level assist driving systems, were mostly only supplied to high-end models. 100,000-level home SUVs still used old platforms. Users were willing to pay for advanced driving and riding experiences, but could not find affordable choices.

At this time, Boyue L launched. The new car broke the price barrier of high-end technology, landed on CMA global luxury architecture, synchronously equipped GEEA 2.0 electronic and electrical architecture. It optimized chassis filtering and driving stability from the bottom layer, thoroughly improving the cheap driving and control texture of traditional fuel SUVs. At the same time, it pioneered bringing a complete L2 level assist driving to the 100,000-level home market, equipped with full-speed ACC, lane centering, traffic congestion assist, relieving long-distance and city commute driving fatigue. It made up for fuel home vehicle driving and control shortfalls with high-end architecture and high-order intelligent driving, meeting user upgrade needs for whole-vehicle premium feel and easy driving. Boyue L 'New Three Good SUV' label entered the hearts of people. Layered technical precipitation of the first three generations also paved the way for the fourth-generation Boyue L's all-round upgrade.

Step by step forward, Boyue stepped accurately on the beat every time. Its experience tells us: the market eliminates not fuel vehicles, but outdated products lacking innovation and disconnected from users. The huge fuel stock market will not actively discard classics, but is waiting for models like Boyue, which can be friends with time, to take up the banner.

Fuel and Electric Share Intelligence to Break the Situation, Intelligence Makes the Fuel Track Reveal New Vitality

In May 2025, the arrival of the fourth-generation Boyue L again pushed following the trend to the extreme.

The new energy wave swept the market. Consumers fell into a choice contradiction. EVs had intelligent configurations maxed out, but suffered from range anxiety and inconvenient charging. Traditional fuel vehicles had convenient refueling and no mileage concerns, but were generally intelligently backward and cockpit experiences conservative. Users with budgets of over 100,000 were almost unrelated to high-order intelligence. Most car companies only did single-track, unable to balance two core advantages. The market lacked balanced fuel SUV products.

The fourth-generation Boyue L relied on the precipitation of the first three generations of technology to complete an all-round leap upgrade. Based on the new dual architecture of CMA+GEEA 3.0, it built fuel-electric same intelligence product power. Hardware equipped with 7nm high-computing power car-grade chips, multi-screen immersive smart cockpit. The Little Blue Light Edition brought the Qianli Haohan H3 high-order smart driving solution down to the 120,000-level market. Highway NOA, full-scenario automatic parking and other functions were fully popularized across the series. At the same time, it retained the core advantages of fuel vehicles: convenient refueling and no range anxiety. It was comprehensively balanced in six dimensions: looks, space, comfort, safety, driving control, and intelligence. It thoroughly broke the industry prejudice that 'high-order intelligence belongs only to new energy', precisely connecting the current dual rigid demand of 'fuel reliability + electric intelligence' for family users, pointing out a new direction for evolution in the fuel track.

Data shows the fourth-generation Boyue L Little Blue Light Edition assist driving activation rate is as high as 75%. The single user's longest assist driving mileage exceeded 50,000 km. The single car's maximum parking times reached 2091 times. The monthly average assist driving time was 10.4 hours. A large number of owners use smart functions daily at high frequency, confirming intelligence has long been real rigid demand for fuel vehicle owners, not an optional accessory configuration.

Its upgrade and strong sales not only consolidated its own benchmark status, but also provided the clearest evolution template for all car companies sticking to the fuel track and seeking product upgrades. It once again proved that if you approach the market, the market will definitely rush to you with two-way momentum.

Finally

Ten years together through wind and rain, from the domestic market to over 60 countries globally. 2.4 million user choices gathered into the heaviest recognition for Boyue. Electrification changed the market wind direction, but the need for people to want worry-free, solid, and keep up with intelligent trends in travel has never changed.

Many people on the market treat fuel and electric as a single-choice question of two selections. But the market gave a completely opposite answer: the fuel track still hides huge consumption potential, there is no exit. Truly eliminated are products that only move forward slowly, unwilling to approach user needs.

'Each generation has its own key priorities.' Boyue's ten years of evergreen is not based on holding onto advantages and lying flat, but always insighting into needs and presenting the eggs this generation's users want. Just as that phrase 'Good Looking, Good Driving, Good Smart', the user's feelings and reputation of Boyue have never changed for ten years. But the 'Good' era standard is changing, Boyue's pursuit of technology and quality has always been changing.

Boyue L walked out a differentiated road, giving a clear inspiration to all brands sticking to the fuel track: the market always leaves enough growth space for products willing to continuously grow.