The textures of the physical world are the true moat of traditional automakers.

Don't let the rhythm be disrupted by internet companies and consumer electronics brands making cars.

The automotive industry is a marathon; there is no need to rush for success. Persist, and you will eventually encounter surprises.

September 24, 2026, Crane Pavilion in Yuncheng, Shanxi. An autumn rain arrived unexpectedly; the Yellow River took a bend beneath the tower and was swallowed by the night. Colored lights and shadows fell on the eaves and bracket sets of the ancient building. Raindrops slanted down within the light beams; the whole tower looked as if it had been re-outlined in gold.

More than 1,000 years ago, Wang Zhihuan left the eternal masterpiece 'If you desire to reach a thousand miles further, ascend one more flight of stairs' here.

The most strategic model of Geely Automobile (0175.HK) in the past decade—the all-new fourth-generation Binyue L—launched anew on this rainy night. The fuel series starts at a limited-time price of 92,900 yuan; the i-HEV Smart Engine hybrid series starts at 99,900 yuan...

This means Geely Automobile is equipping 100,000-yuan level fuel hybrid SUVs with advanced intelligent driving features typically found only in 200,000 to 300,000 yuan level new energy vehicles. And soon, Geely Automobile's first rugged box SUV—Warship 700—is also coming.

01

In the view of 'Automobile K-Line', the launch of the all-new fourth-generation Binyue L is truly worth savoring not for the model price and configuration, but that Geely Automobile once again moved the new car launch event to a landmark of Chinese cultural tourism.

From the 2017 Binyue 100℃ temperature difference challenge from Mohe to Sansha, the 2018 Geely and Shell Friendship Journey across the Eurasian continent, to the 2023 launch of the 'Cultural Tourism China Exploration Plan' with the Ministry of Culture and Tourism, from the Beijing-Hangzhou Grand Canal to the Maritime and Silk Roads, from the Dunhuang Singing Sand Dunes to the Crane Pavilion by the Yellow River, Geely China Star's cultural tourism chess game has reached its fourth season.

So the most interesting part is, when the entire automotive industry was anxious about profit margins dropping below 1.5%, Geely was seriously doing 'off-job' work—playing at cultural tourism.

Having tracked Geely for 15 years, the author found that if this matter is only understood as a marketing tactic, its strategic significance is underestimated.

The cultural tourism assets held by Geely Automobile are actually already sufficient to support an independent cross-industry, cross-border super cultural tourism group. And the window period for this is opening up.

02

In the first half of 2026, the average profit margin of the domestic whole vehicle manufacturing link dropped to 1.5%, reaching a new low in nearly ten years. The overall profit margin of the automotive industry is 3.6%, while the average profit margin of downstream industrial enterprises is 6.5%.

The average gross profit margin of new cars is -21.4%—selling cars has degenerated from a profit source to a limited traffic entry point. The judgment of the China Association of Automobile Distributors is more direct: 2026 is the 'Year of Elimination' for the domestic car market!

Looking at Geely Automobile's semi-annual financial report against this background, the data is quite decent: Total sales of 1.42 million vehicles hit a new high for the same period, revenue of 173.6 billion yuan increased by 15% year-on-year, core net profit attributable to parent company shareholders of 9.68 billion yuan increased by 46% year-on-year, gross profit margin improved to 17.9%, core net profit attributable to parent company per vehicle increased by 45% year-on-year to 6,806 yuan, achieving positive growth for six consecutive years.

However, even an excellent company like Geely Automobile must face a structural problem—the incremental space for the Chinese automobile market is narrowing; in 2026, the sales volume of domestic passenger cars is likely to see two-digit negative growth, and the automotive industry has fully entered stock competition.

Although Geely's overseas market growth is strong, overseas sales in the first half exceeded 474,000 units, a massive 158% increase year-on-year, already exceeding the full-year export total of 2025, with the annual target raised to 920,000 units (challenging 1 million), but the EU's anti-subsidy tariffs on Chinese pure electric vehicles have a highest combined tax rate of 45.3%, and the shadow of trade barriers always exists.

Therefore, 'Automobile K-Line' believes that Geely Automobile needs a second profit pool outside of automobiles, and what it holds points exactly to a track that Chinese listed automakers have collectively ignored (Drive Geely, Tour China, See the World).

03

In May 2026, seven departments including the Ministry of Culture and Tourism, the Publicity Department of the Central Committee of the CPC, and the Ministry of Industry and Information Technology jointly issued the 'Notice on Promoting Industrial Culture, Protecting Industrial Heritage, and Developing Industrial Tourism', clarifying 8 key tasks including enriching industrial tourism product supply and improving industrial tourism service quality.

The notice specially proposed vigorously developing factory tours, encouraging manufacturing enterprises to innovate and launch projects such as observing production processes, simulation operations, and handmade experiences.

'Automobile K-Line' statistics found that domestic industrial tourism total revenue in 2025 was 120 billion yuan, up 10% year-on-year.

Research institutions predict that China's industrial tourism annual growth rate reaches 18%, and the market may break through 300 billion yuan in 2029. Global industrial tourism output value accounts for about 10%~15% of total tourism output value, while China's current market share is less than 5%.

Taking the Tsingtao Beer Museum as an example, this museum built with an investment of over 28 million yuan in 2003 has cumulatively received over 15 million visitors and cumulative revenue of at least 700 million yuan. In just the last year, it received 2.5 million visitors, with over 250,000 foreign tourists, an increase of about 70% year-on-year. It proves that industrial tourism can completely detach from ticket dependency and turn experience into consumption.

Information shows that Xiaomi Automobile Factory opened in March 2024, received over 250,000 visitors since then; free spots drawn by lottery, winning rate once only 0.4%, scalpers even mark up prices to thousands of yuan but demand still exceeds supply; Nio Hefei Factory has already received hundreds of thousands of visitors; Tesla launched a points-for-factory-tour plan in the US and Europe...

For Geely Group which has a vast industrial layout domestically and internationally, each base can become a seeder, a propaganda team, or become a key piece in its grand cultural tourism chess game, making 'Happy Life, Geely Companion' more concrete.

04

'Automobile K-Line' believes that industrial tourism in China's automotive industry is currently in a stage with heat but no system, not to mention any cross-border integration.

Because in the past everyone lived too well, lying down and making money was enough just by selling cars, now times have changed drastically...

Therefore, whoever can first upgrade scattered factory visit explorations into operable cultural tourism products, holds the entry ticket to this multi-billion market.

For most listed domestic automakers doing cultural tourism, it starts from zero, but for Geely Automobile it is different; its cultural tourism assets are already scattered across various sectors of the group in fragmented form, lacking only integration.

For example, Mingtai, under Geely Holdings focusing on track new business, event operations and business travel development, operates the Ningbo and Wuhan international tracks, also invests, constructs and operates the Chengdu Tianfu International Track and US UMC Track, possessing exclusive operation rights for key event IPs such as F4 Formula China Championship.

However, for a long time, Geely Automobile Group's business travel development capabilities and track operation experience were never systematically used to operate cultural tourism products aimed at million-level car owners; it is a sleeping asset.

Good news is, according to 'Automobile K-Line', currently Geely Automobile Group has established a Car Sports Experience Center, subordinated to the newly established Group Sales Company, coordinating all brand car sports culture events of Geely Group, on par with China Star, Galaxy, Lynk & Co and Zeekr sales companies; it seems Geely Automobile Group finally realizes its importance.

05

What makes 'Automobile K-Line' even more agreeable is that CaoCao Mobility acquired high-end mobility brand YaoMobility for 225 million yuan last year, and acquired Geely Business Travel for 65 million yuan, while Geely Business Travel operates a one-stop travel platform, integrating comprehensive travel products and services from airlines, accommodation and traffic service suppliers.

Of course, this background is the implementation of the 'Taizhou Declaration' consolidation focus strategy, yet inadvertently made Geely have a clearer cultural tourism business ecosystem loop.

If CaoCao Mobility can upgrade ride-hailing and car rentals from transportation tools to product experiences—using models from Geely's bases for experiential leasing, users rent not just a car, but the i-HEV of Binyue L, the Thunder God electric hybrid of Galaxy, Lynk & Co 07GT, Zeekr 9X's luxury experience—the commercial loop of this matter would be completely different.

The author opened a map and found that Geely's manufacturing bases and industries domestically cover Zhejiang, Shaanxi, Hunan, Hubei, Shanxi, Hebei, Sichuan, Guizhou, Chongqing, Shandong, Liaoning, Gansu, Jiangxi, Heilongjiang, Hainan, Shanghai, and more than ten provinces and municipalities; its industrial cultural tourism potential is not to be underestimated.

In fact, Geely Baoji Base obtained the title of 'Baoji City Industrial Tourism Demonstration Base' as early as 2021. Geely Automobile's welding workshop can witness the magical process of full-line robotic precision welding; this industrial tourism route has become a popular choice for local primary, secondary and university students' study tours.

Therefore, Geely needs to systematically develop potential from the brand and marketing levels. For example, currently all brands under Geely include cultural tourism products into the design of retail systems while building new outlets, so marginal costs are almost zero.

06

'Automobile K-Line' believes that, given Geely Automobile's strong overseas expansion momentum and the national opening strategy, Geely's cultural tourism ambition should not stop domestically; its overseas manufacturing base layout coincidentally covers the most geographically promising space for Chinese cultural tourism going global.

Currently, Geely Automobile Group has 12 local factories in countries like the UK, Malaysia, Indonesia, Egypt, Brazil, etc.; overseas capacity exceeds 650,000 vehicles (will exceed 840,000 by year-end); overseas offline channels have broken 2,000, covering 114 overseas core markets.

Previously, overseas media and dealer delegations have walked into Geely Ningbo Safety Center to experience crash tests first-hand; Chinese media delegations have also visited Geely overseas R&D design centers and factory production lines.

I believe these routes can be fully open to car owners and cultural tourists. This summer, Zeekr has already led car owners to attempt visiting Geely's European related sectors in Northern Europe.

In September 2026, China's Ministry of Culture and Tourism explicitly stated that the '15th Five-Year Plan' period will continue to promote cultural exports.

07

If Geely Automobile can combine China's automotive industry's intelligent manufacturing capabilities with the cultural tourism resources of the countries where overseas bases are located, what is done is not overseas marketing of Chinese brands, but a global cultural tourism product of Chinese Intelligent Manufacturing + Local Culture. This is something neither Tesla nor Nio has done.

Tesla doing factory visits is essentially fan benefits. Nio cooperating with cultural tourism, providing car owners with scenic spot tickets and hotel discounts, is essentially an extension of user rights.

If Geely does a cultural tourism group, the logic is completely different. Geely has manufacturing bases as experience nodes, tracks as event carriers, satellite mobility assurance, business travel platforms as transaction entry points, and a global factory industry network as transit stops for cross-border routes.

The density and complexity of this set of things will far exceed the existing layout of any listed automotive company globally.

Mentioning the differentiated barrier for Geely Automobile doing cultural tourism, it must be the long-distance assurance formed by satellites and full-energy paths.

Past few years, Geely Constellation has completed Phase 1 networking, 64 satellites in orbit, achieving global communication coverage except the poles; Doyu satellite-based high-precision positioning technology has also achieved scaled service, first time mounted on vehicles globally.

Rent a Geely car, go to a place without signal, no need to worry about being disconnected, no anxiety about recharging; this is something ordinary rental companies cannot do.

08

The value of cultural tourism to Geely does not lie in how much revenue it can contribute itself. Because even achieving the level of Tsingtao Beer Museum, annual comprehensive revenue of 200 million yuan, placed in Geely's over 300 billion yuan annual revenue box is insignificant.

But 'Automobile K-Line' believes that the true value of cultural tourism lies in changing the nature of the relationship between automaker brands and users.

The new car gross profit margin indicator of China's automotive industry has long revealed that selling cars itself is not profitable; the profit comes from the post-sales links: finance, insurance, maintenance, repair, trade-in, leasing, mobility services.

Whoever can continuously interact with users for ten years after users buy cars will survive in stock competition!

Imagine a car owner participating in a 'Geely Intelligent Manufacturing Tour', seeing their car's production line at bases in Ningbo or Xiangtan, hearing a story about the Yellow River and Binyue in front of Crane Pavilion, sending a Moments post via satellite communication in the Hexi Corridor and Northwest no-man's land... His perception of this brand will change from 'I bought a car with good value for money' to 'I belong to the lifestyle represented by this brand'.

These routes do not need to cover the whole country, just need to be extreme in specific geographical narratives. Every route is an independently operable cultural tourism product, with clear pricing, schedules and service standards.

CaoCao Mobility's Geely Business Travel platform is responsible for booking and business travel management, Geely's CRM and Mingtai operations team are responsible for event execution, Geely bases are responsible for coordinating resources for visit reception. Resources are ready, organizational methods need re-designing.

The commercial value of this emotional connection far exceeds the gross profit of a few maintenance and repairs.

'Automobile K-Line' makes an assumption, if spiritual stickiness can increase repurchase rate by 5 percentage points, or increase average car price by 2,000 yuan, then the profit increment brought to 0175.HK will be in the billions of yuan level, this is the true ROI (Return on Investment) of Geely doing a cultural tourism group.

09

The true meaning of long-termism in the automotive industry is not to outlast others on one track, but when others are only staring at one track, you have already laid out a plan for the next decade.

Geely Automobile's first-half cash reserves are 69.56 billion yuan, having enough money to test errors, enough technology to support experience, enough users to verify products.

Now, Geely Automobile lacks only a decision, that is, to upgrade cultural tourism from launch event supporting materials to a strategic business unit, and upgrade technology from car-selling talk to user experience.

Currently Geely possesses the world's only automaker simultaneously possessing intelligent cars, chips, embodied intelligent robots, AI large models, satellites, etc., a sky-earth integrated tech ecosystem. If this technology system is only used for selling cars, it wastes all its imagination in the physical world.

After all, Technology itself does not constitute a moat; only when technology is perceived by users, remembered, and actively spread, it constitutes a moat. And the cultural tourism group is Geely's 'translator' that was accidentally created long ago.

10

'Automobile K-Line' firmly believes that for 0175.HK, the significance of the cultural tourism strategy is far more than a marketing activity to add flowers on brocade. Currently, the capital market looks at Geely, looking at sales volume, per-vehicle profit, gross margin, export growth rate; these indicators are naturally important, but have a ceiling. If the cultural tourism strategy is accomplished, 0175.HK's valuation logic will undergo a fundamental change.

Geely Automobile's CEO Gui Shengyue once clearly pointed out that the current technical attributes of Geely have not been fully recognized by the capital market; once investors realize the changes in its technology attributes, valuation methods will undergo a fundamental change.

The cultural tourism strategy is the key catalyst to promote this change, and Binyue, which has product accumulation and cultural tourism experience accumulation, is also the most suitable starting point in Geely's cultural tourism narrative.

When Geely Automobile's revenue structure changes from one-time car selling to continuous services, user relationships change from transaction relationships to membership relationships, when technical assets change from cost centers to revenue sources, when globalization changes from export sales volume to two-way flows, the capital market will give this listed company a brand new evaluation.

Therefore, the author believes that the key issue now is, from the group perspective, a powerful figure is needed to drive all resource integration, having an independent entity. This person's level must be high enough, possess a continuous entrepreneurship mindset, understand cars and users, and must have an international vision, reporting directly to Li Shufu or An Conghui.

This new entity may not be subordinated to Geely Automobile listed company, nor subordinated to CaoCao Mobility, but be on the same level as them.

For example, obtain vehicle resources from Geely Automobile, obtain traffic and business travel platforms from CaoCao Mobility, obtain track and event operation capabilities from Mingtai and other entities, obtain satellite and AI technology support from Geely Technology, obtain visit reception resources from each manufacturing base.

Even Geely can conduct deep strategic cooperation with domestic and international leading travel, cruise, leasing and other fields companies...

Views of AutosKline：

The Crane Pavilion in the rainy night tastes better than on a sunny day. Wang Zhihuan wrote in the past 'If you desire to reach a thousand miles further, ascend one more flight of stairs', not writing about physical height, but spiritual vision. Selling cars is just for users to stand on the first floor; cultural tourism and spiritual communities are the floor where users are willing to continue walking up. Some heights, precisely, can only be seen clearly in wind and rain. Therefore, Geely Automobile, hurry up and open a cultural tourism group, stop wasting potential! Warship 700 is a good opportunity.

Content is original from [Automobile K-Line], reference materials sourced from listed company announcements and industry public information (relevant companies and institutions should have the obligation to be truthful); some images are from the internet, copyright belongs to original owners.

Articles from this account, without authorization, cannot be reprinted, infringers will be pursued. At the same time, article content does not constitute investment advice for anyone! Stock market risk is high, investment requires caution!

Tekstur dalam dunia fizikal, itulah parit pertahanan syarikat kereta tradisional.

Jangan biarkan pembina kereta oleh syarikat internet dan barang pengguna elektronik pantas mengacaukan irama anda.

Sektor kereta adalah sebuah marathon, tidak perlu terburu-buru, bersabar dan berjalan terus pasti akan menemui kejutan.

24 September 2026, Menara Heng Que, Yuncheng, Shanxi. Hujan musim luruh tiba tanpa diundang, Sungai Kuning membengkok di bawah bangunan, ditelan kegelapan malam. Lampu berwarna dan cahaya terpantul pada bumbung dan konsol arsitektur kuno, titisan hujan turun serong di dalam tiang cahaya, seluruh bangunan seperti dihias semula dengan tepi emas.

Lebih 1000 tahun lalu, Wang Zhihuan tinggal di sini dengan bait puisi abadi 'Ingin melihat sejauh seribu Li, naik lagi satu tingkat'.

Geely Automobile (0175.HK) di bawah syarikat ini dalam 10 tahun kebelakangan ini model yang paling bermakna strategi — Xing Yue L Generasi Keempat yang baharu dilancarkan pada malam hujan ini, siri petrol bermula harga terhad masa 92,900 Yuan, siri Hibrid Cemerlang i-HEV bermula 99,900 Yuan…

Ini bermakna, Geely Automobile membolehkan SUV Hibrid Petrol paras seratus ribu, memasang pemanduan pintar tahap tinggi yang biasanya hanya ada pada tenaga baharu paras dua ratus hingga tiga ratus ribu. Dan tidak lama lagi kereta kotak kukuh pertama Geely Automobile — Kapal Perang 700, juga akan tiba.

01

Menurut 'K-Line Automotif', pelancaran Xing Yue L Generasi Keempat yang baharu, yang benar-benar bernilai dimainkan, bukan harga model dan konfigurasi, tetapi Geely Automobile sekali lagi membawa perhimpunan pelancaran kereta baharu ke destinasi pelancongan dan budaya China.

Sejak cabaran perbezaan suhu 100℃ Bo Yue dari Mohe ke Sansha pada 2017, Perjalanan Persahabatan Shell dari Asia ke Eropah pada 2018, hingga memulakan 'Pelan Penerokaan Kebudayaan dan Pelancongan China' dengan Kementerian Kebudayaan dan Pelancongan pada 2023, dari Terusan Beijing-Hangzhou ke Jalur Sutra Darat dan Laut, dari Gurun Berpasir Bersuara, Dunhuang ke Menara Heng Que tepi Sungai Kuning, papan catur pelancongan budaya China Star Geely, sudah mencapai musim keempat.

Jadi yang paling menarik, apabila keseluruhan industri kereta bimbang keuntungan jatuh di bawah 1.5%, Geely secara serius tidak bekerja di bidang utama — bermain dalam pelancongan budaya.

Penulis telah mengikuti Geely selama 15 tahun menemui, perkara ini jika hanya difahami sebagai strategi pemasaran, maka sudah merendahkan komponen strateginya.

Aset pelancongan budaya yang dipegang oleh Geely Automobile sebenarnya sudah cukup untuk menyokong kumpulan pelancongan budaya silang sempadan yang bebas. Dan jendela peluang perkara ini, sedang terbuka.

02

Setengah tahun pertama 2026, nisbah keuntungan环节 pembuatan kereta domestik jatuh ke paras 1.5%, tingkat terendah hampir 10 tahun. Nisbah keuntungan keseluruhan industri kereta 3.6%, nisbah keuntungan purata industri bawah bawah 6.5%.

Marginal kasar purata kereta baharu ialah -21.4% — menjual kereta, telah jatuh dari sumber keuntungan kepada pintu masuk trafik terhad. Penilaian China Automobile Distribution Association lebih terus: 2026 adalah 'tahun permulaan peraduan eliminasi' pasaran kereta domestik!

Dalam latar belakang ini melihat laporan kewangan separuh tahun Geely Automobile, data相当体面: jumlah jualan 1.42 juta unit mencapai paras tertinggi pada masa yang sama, hasil jualan 173.6 bilion Yuan meningkat 15% pada masa yang sama, keuntungan bersih teras 9.68 bilion Yuan meningkat 46% pada masa yang sama, margin kasar meningkat kepada 17.9%, keuntungan bersih teras setiap kenderaan meningkat 45% pada masa yang sama ke 6,806 Yuan, enam tahun berturut-turut mencatatkan pertumbuhan positif.

Walau bagaimanapun, walaupun unggul seperti Geely Automobile, mesti menghadapi satu masalah struktur — ruang pertumbuhan pasaran kereta domestik semakin mengecil; pada 2026 pasaran kereta penumpang domestik berkemungkinan besar menyambut pertumbuhan negatif dua digit, industri kereta memasuki persaingan secara penuh.

Pasaran luar negara Geely walaupun pertumbuhan kuat, setengah tahun pertama jualan luar negara melebihi 474,000 unit, meningkat 158% pada masa yang sama, telah melebihi jumlah keseluruhan eksport 2025, sasaran setahun dinaikkan ke 920,000 unit (menang 1 juta unit), namun Uni Eropah mengenakan cukai anti-subsid yang lebih tinggi ke atas kenderaan elektrik tulen China, kadar gabungan tertinggi sudah mencapai 45.3%, bayang-bayang halangan perdagangan sentiasa wujud.

Oleh itu, 'K-Line Automotif' berpendapat, Geely Automobile memerlukan telaga keuntungan kedua di luar kereta, dan apa yang dipegangnya, secara tepat menuju ke trek yang diabaikan oleh syarikat terbuka China secara kolektif (Pandu Geely, Jelajah China, Lihat Dunia).

03

Mei 2026, Kementerian Kebudayaan dan Pelancongan, Jabatan Propaganda Pusat, Kementerian Industri dan Teknologi Maklumat dan lapan agensi lain secara bersama menerbitkan 'Pemberitahuan Mengenai Menggemakan Budaya Perindustrian, Melindungi Warisan Perindustrian, dan Membangunkan Pelancongan Perindustrian', secara jelas memperkayakan produk pelancongan perindustrian, meningkatkan kualiti perkhidmatan pelancongan perindustrian dan 8 bidang tugas utama lain.

Pemberitahuan ini secara khusus mencadangkan mengembangkan pelancongan kilang, menggalakkan syarikat pengeluaran mencipta projek seperti pemerhatian proses pengeluaran, operasi simulasi, pengalaman kraf tangan.

'K-Line Automotif' mengumpul mendapati, jumlah pendapatan pelancongan perindustrian domestik 2025 ialah 120 bilion Yuan, meningkat 10% pada masa yang sama.

Sektor penyelidikan meramalkan, purata pertumbuhan tahunan pelancongan perindustrian China mencapai 18%, pasaran 2029 berkemungkinan mengatasi 300 bilion Yuan. Hasil pelancongan perindustrian global kira-kira 10%~15% daripada jumlah keseluruhan pelancongan, namun pasaran China pada masa ini masih kurang daripada 5%.

Ibarat Muzium Bir Tsingtao, muzium yang dibina dengan pelaburan lebih 28 juta Yuan pada 2003, telah menerima pengunjung lebih 15 juta kunjungan, jumlah pendapatan sekurang-kurangnya 700 juta Yuan. Tahun lalu sahaja menerima 2.5 juta pengunjung, menerima pelawat asing lebih 250,000 kunjungan, meningkat kira-kira 70% pada masa yang sama. Ia membuktikan pelancongan perindustrian boleh sepenuhnya terlepas daripada kebergantungan tiket, mengubah pengalaman menjadi konsumsi.

Maklumat menunjukkan, kilang kereta Xiaomi dibuka sejak Mac 2024, menerima lebih 250,000 kunjungan, kuota percuma lotri, kadar lotri pernah hanya 0.4%, perantara gelap sekali menaikkan harga sehingga beberapa ribu Yuan masih tidak mencukupi permintaan; kilang Hefei Weilai sudah menerima puluhan ribu pelawat; Tesla di Amerika Syarikat dan Eropah mengeluarkan program tukar mata ganjaran pelawat kilang…

Ini bagi Geely Group yang memiliki layout industri yang besar di dalam dan luar negara, setiap tapak boleh menjadi penabur benih, pasukan propaganda, juga menjadi bidak utama dalam permainan besar pelancongan budaya, menjadikan 'Hidup Bahagia, Geely Menemani' lebih nyata.

04

'K-Line Automotif' berpendapat, pelancongan perindustrian industri kereta China, pada masa ini masih berada di peringkat ada populariti, tiada sistem, lebih-lebih lagi tidak bercakap tentang gabungan silang.

Kerana dahulu hidup terlalu baik, hanya menjual kereta boleh berbaring untuk menjana wang, kini zaman berubah besar…

Oleh itu, siapa yang terutamanya mengagihkan pelajahan kilang tersebar, menaiktaraf menjadi produk pelancongan budaya yang boleh diurus, siapa yang telah memegang kad masuk pasaran beratus-ratus bilion ini.

Bagi kebanyakan syarikat terbuka China membuat pelancongan budaya, bermula dari sifar, tetapi untuk Geely Automobile adalah tidak sama, aset pelancongan budayanya sudah tersebar dalam bentuk pecah-pecah di pelbagai bahagian kumpulan, yang kurang hanyalah penggabungan.

Seperti Ming Tai yang menumpukan kepada bisnes baharu litar, operasi perlumbaan dan pembangunan perjalanan perniagaan di bawah Geely Holdings, mengoperasikan Litar Antarabangsa Ningbo dan Wuhan, juga membina dan mengoperasikan Litar Antarabangsa Tianfu Chengdu dan Litar UMC Amerika Syarikat, memiliki hak operasi eksklusif IP perlumbaan penting seperti Kejohanan Formula 4 China.

Tetapi dalam masa yang lama dulu, kemampuan pembangunan perjalanan perniagaan dan pengalaman operasi litar kumpulan Geely, tidak pernah digunakan secara sistem untuk mengurus produk pelancongan budaya yang ditujukan kepada pemilik kereta jutaan, adalah aset tidur.

Khabar baik adalah, menurut 'K-Line Automotif' mengetahui, pada masa ini kumpulan Geely Automobile telah menubuhkan Pusat Pengalaman Sukan Kereta, dikembalikan ke bawah Syarikat Jualan Kereta Utama yang baru ditubuhkan kumpulan, mengkoordinasi semua acara budaya sukan kereta merek Geely, setaraf dengan syarikat jualan China Star, Galaxy, Lynk & Co dan Zeekr, nampaknya kumpulan Geely Automobile akhirnya sedar kepentingannya.

05

Lebih daripada itu 'K-Line Automotif' bersetuju ialah, Perjalanan Caocao tahun lalu membeli jenama perjalanan premium Perjalanan Yao dengan 225 juta Yuan, membeli Perjalanan Bisnes Geely dengan 65 juta Yuan, manakala Perjalanan Bisnes Geely mengoperasikan platform perjalanan sekali guna, mengintegrasikan produk dan perkhidmatan perjalanan lengkap pembekal perkhidmatan penerbangan, penginapan dan pengangkutan.

Tentu konteks ini ialah pelaksanaan strategi penggabungan fokus 'Deklarasi Taizhou', tetapi tanpa sengaja membiarkan Geely mempunyai ekosistem blok pelancongan budaya yang lebih jelas.

Jika Perjalanan Caocao boleh menaikkan taxi panggilan, sewa kereta dari alat pengangkutan kepada pengalaman produk — menggunakan model kereta setiap tapak Geely sebagai sewaan pengalaman, pengguna yang sewaan bukan hanya satu kereta, tetapi pengalaman mewah i-HEV Xing Yue L, Hidupan Petir Hibrid Elektrik Galaxy, Lynk & Co 07GT, Zeekr 9X — perkara ini kitaran perniagaan akan menjadi berbeza sepenuhnya.

Penulis membuka peta menemui, pembuatan tapak dan industri Geely di dalam negara, sudah meliputi Zhejiang, Shaanxi, Hunan, Hubei, Shanxi, Hebei, Sichuan, Guizhou, Chongqing, Shandong, Liaoning, Gansu, Jiangxi, Heilongjiang, Hainan, Shanghai dan lebih 10 buah negeri dan wilayah persekutuan, potensi pelancongan budaya perindustrian yang tidak boleh dilihat ringan.

Pada asalnya, tapak Geely Baoji sejak 2021 telah menerima gelaran 'Tapak Demo Pelancongan Perindustrian Bandar Baoji', pejabat pengelas Geely boleh menyaksikan proses penukaran robotik padat laluan semua yang ajaib, laluan pelancongan perindustrian ini sudah menjadi pilihan popular kajian dan pembelajaran sekolah rendah, menengah dan tinggi setempat.

Oleh itu, Geely perlu dari aspek jenama, pemasaran, membangunkan potensi secara sistem. Misalnya, sekarang semua jenama di bawah Geely membina titik baru sambil memasukkan produk pelancongan budaya ke dalam reka bentuk sistem runcit, sedemikian kos sempadan hampir sifar.

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'K-Line Automotif' berpendapat, memandangkan Geely Automobile semangat ke luar negara sedang berkembang, dan strategi pembukaan negara, maka cita-cita pelancongan budaya Geely, tidak sepatutnya berhenti di dalam negara, layout tapak pembuatan luarnya, secara tepat menutup ruang geografi yang paling berpotensi untuk pelancongan budaya China ke luar negara.

Pada masa ini, kumpulan Geely Automobile sudah mempunyai 12 tapak pembuatan tempatan di United Kingdom, Malaysia, Indonesia, Mesir, Brazil dan negara lain, kapasiti luar negara melebihi 650,000 unit (akhir tahun akan melebihi 840,000 unit); saluran luar bawah luar negara menembusi 2,000 tempat, meliputi 114 pasaran luar negara teras.

Sebelum ini, media luar negara, delegasi pengedar sudah masuk ke Pusat Keselamatan Geely Ningbo, mengalami ujian perlanggaran secara langsung; delegasi media China juga telah merujuk Pusat Penyelidikan dan Reka Bentuk Luar Negara Geely, laluan pengeluaran kilang.

Saya percaya, laluan ini boleh sepenuhnya dibuka kepada pemilik kereta dan pelawat pelancongan budaya. Musim panas tahun ini, Zeekr sudah带领 pemilik kereta cuba ke Scandinavia merujuk jabatan Geely Eropah.

September 2026, Kementerian Kebudayaan dan Pelancongan China secara jelas menyatakan, tempoh 'Plan Lima Tahun Ke-15' akan terus mendorong budaya ke luar negara.

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Geely Automobile jika boleh menggabungkan keupayaan pembuatan pintar industri kereta China dengan sumber pelancongan budaya negara tempat tapak luar negara, yang dilakukan bukan pemasaran luar negara jenama China, tetapi produk pelancongan budaya globalisasi Pembuatan Pintar China + Budaya Setempat. Ini adalah perkara yang Tesla dan Weilai tidak pernah lakukan.

Tesla membuat lawatan kilang, pada hakikatnya faedah peminat. Weilai bekerjasama dengan pelancongan budaya, memberikan pemilik kereta tiket景区 dan diskaun hotel, pada hakikatnya perluasan hak pengguna.

Geely jika membuat kumpulan pelancongan budaya, logik berbeza sepenuhnya. Geely mempunyai tapak pembuatan sebagai node pengalaman, mempunyai litar sebagai pembawa acara, mempunyai jaminan keluaran satelit, mempunyai platform perjalanan perniagaan sebagai pintu masuk transaksi, mempunyai rangkaian industri kilang global sebagai perhentian laluan antarabangsa.

Ketumpatan dan kompleksiti perkara ini, akan jauh melebihi layout sedia ada mana-mana syarikat terbuka global.

Mengenai halangan pembezaan Geely Automobile membuat pelancongan budaya, pasti adalah satelit dan laluan tenaga penuh yang membentuk jaminan jauh.

Beberapa tahun kebelakangan, Geely Constellation telah menyelesaikan fasa pertama rangkaian, 64 satelit di atas orbit, mencapai liputan komunikasi global kecuali kutub utara dan selatan; teknologi penentuan lokasi ketepatan tinggi berasaskan satelit Space Time Dao Yu, juga sudah mencapai perkhidmatan berskala pertama kali masuk kenderaan globally.

Meminjam kereta Geely, pergi ke tempat yang tiada isyarat, tidak perlu bimbang hilang kontak, tidak gelisah mengisi tenaga, ini perkara yang syarikat sewa kereta biasa tidak boleh lakukan.

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Nilai pelancongan budaya untuk Geely, bukan ia sendiri boleh menyumbang berapa banyak hasil jualan. Kerana walaupun mencapai tahap Muzium Bir Tsingtao, hasil gabungan tahunan 200 juta Yuan, diletakkan di dalam baki hasil tahunan Geely 300 bilion Yuan lebih juga hampir tiada.

Tetapi 'K-Line Automotif' percaya, nilai sebenar pelancongan budaya, terletak pada mengubah sifat hubungan jenama kereta dengan pengguna.

Indeks margin kasar kereta baharu industri kereta China telah mendedahkan sejak lama menjual kereta sendiri tidak menghasilkan wang, menghasilkan wang adalah langkah selepas menjual kereta: Kewangan, Insurans, Penyelenggaraan, Pembaikan, Penukaran, Sewaan, Perkhidmatan Perjalanan.

Siapa yang boleh dalam 10 tahun selepas pengguna membeli kereta, terus berlaku hubungan dengan pengguna, siapa yang boleh dalam persaingan stok hidup!

Bayangkan seorang pemilik kereta pergi参加 sekali 'Jalan Pembuatan Pintar Geely', di tapak Ningbo atau Xiangtan melihat laluan pengeluaran kereta sendiri, mendengar satu cerita tentang Sungai Kuning dan Xing Yue di hadapan Menara Heng Que, menggunakan komunikasi satelit di走廊 He Xi dan kawasan tak berpenghuni Barat Laut memuat satu status di Facebook… dia pada pengenalan jenama ini, akan dari 'Saya membeli kereta nilai harga yang tidak buruk', menjadi 'Saya merupakan jenama ini mewakili gaya hidup'.

Laluan ini tidak perlu meliputi seluruh negara, hanya perlu di naratif geografi khusus melakukan ke tahap sempurna. Setiap laluan adalah produk pelancongan budaya yang boleh diurus secara bebas, mempunyai harga yang jelas, jadual dan piawaian perkhidmatan.

Platform perjalanan perniagaan Perjalanan Caocao bertanggungjawab untuk tempahan dan pengurusan perniagaan, CRM Geely dan pasukan operasi Ming Tai bertanggungjawab untuk pelaksanaan acara, setiap tapak Geely bertanggungjawab untuk mengkoordinasikan sumber lawatan接待. Sumber sedia ada, cara organisasi perlu direka semula.

Nilai perniagaan hubungan emosi ini, jauh melebihi margin kasar beberapa kali penyelenggaraan, pembaikan.

'K-Line Automotif' membuat satu andaian, jika kelekatan mental boleh meningkatkan kadar pembelian semula 5 peratus titik, atau membolehkan purata harga satu kenderaan meningkatkan 2,000 Yuan, maka jumlah keuntungan yang dibawa kepada 0175.HK, ialah paras berbilion, inilah ROI (Kadar Pulangan Pelaburan) sebenar Geely membuat kumpulan pelancongan budaya.

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Falsafah jangka panjang industri kereta, bukan dalam satu trek bertahan lebih lama daripada orang lain, tetapi ketika orang lain hanya menatap satu trek, anda sudah menyediakan baki untuk 10 tahun berikutnya.

Geely Automobile dana separuh tahun pertama 69.56 bilion Yuan, mempunyai wang yang cukup untuk cuba dan membuat silap, mempunyai teknologi yang cukup untuk menyokong pengalaman, mempunyai pengguna yang cukup untuk mengesahkan produk.

Sekarang, Geely Automobile yang kurang hanyalah satu keputusan, iaitu membawa pelancongan budaya dari perhimpunan pelancaran配套 menaiktaraf menjadi unit perniagaan strategik, membawa teknologi dari teknik jualan kereta menaiktaraf menjadi pengalaman pengguna.

Di bawah Geely mempunyai syarikat terbuka tunggal di dunia yang serentak mempunyai Kereta Pintar, Cip, Robot Kecerdasan Berbadan, AI Model Besar, Satelit dan ekosistem teknologi tersepaduan langit dan bumi. Sistem teknologi ini jika hanya digunakan untuk menjual kereta, adalah membuang segala imiginasi di dunia fizikal.

Pada asalnya, teknologi sendiri tidak membentuk parit pertahanan, teknologi yang disedari pengguna, diingat, secara aktif menyebarkan, membentuk parit pertahanan, dan kumpulan pelancongan budaya ialah 'alat penterjemah' yang sudah tiada sengaja disengajakan Geely.

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'K-Line Automotif' percaya, untuk 0175.HK, erti strategi pelancongan budaya jauh bukan hanya permainan tambahan pemasaran, kini pasar modal melihat Geely, melihat jualan, keuntungan satu unit, margin kasar, pertumbuhan eksport; indeks ini sememangnya penting, tetapi mempunyai langit-langit. Jika strategi pelancongan budaya dibuat, logik penilaian 0175.HK akan mengalami perubahan asas.

Pengurus Eksekutif Geely Automobile Kui Sheng Yue telah dengan jelas menyatakan, ciri teknikal Geely pada masa ini belum dipandang cukup oleh pasar modal, sekali pelabur merasakan perubahan ciri teknikal, kaedah penilaian akan mengalami perubahan asas.

Strategi pelancongan budaya ialah pemangkin utama memacu perubahan ini, dan yang mempunyai penimbunan produk dan pengalaman pelancongan budaya Xing Yue, juga merupakan permulaan paling sesuai dalam naratif pelancongan budaya Geely.

Apabila struktur pendapatan Geely Automobile, dari menjual kereta sekali menjadi perkhidmatan berterusan, hubungan pengguna dari hubungan transaksi menjadi hubungan ahli, apabila aset teknologi dari pusat kos menjadi sumber pendapatan, apabila globalisasi dari jualan eksport menjadi aliran dua hala, pasar modal akan memberi syarikat tersenaraikan ini satu penilaian baharu.

Oleh itu, penulis berpendapat, pada masa ini masalah kunci ialah, dari sudut kumpulan, memerlukan wira kuat untuk memacu semua penggabungan sumber, terdapat entiti bebas. Orang ini tahap mestilah cukup tinggi, dan mempunyai mentaliti penubuhan berterusan, faham kereta dan faham pengguna, lebih-lebih lagi mempunyai pandangan antarabangsa, boleh melaporkan terus ke Li Shufu atau An Conghui.

Entiti baru ini tidak boleh milik syarikat tersenaraikan Geely Automobile, juga tidak boleh milik Perjalanan Caocao, tetapi setaraf dengan mereka.

Mungkin dari Geely Automobile mendapat sumber kenderaan, dari Perjalanan Caocao mendapat trafik dan platform perjalanan perniagaan, dari subjek Ming Tai dan lain-lain mendapat keupayaan operasi litar dan acara, dari Geely Technology mendapat sokongan teknikal satelit dan AI, dari setiap tapak pembuatan mendapat sumber lawatan接待.

Bahkan Geely boleh dengan syarikat utama domestik dan antarabangsa di bidang pelancongan, pelayaran, sewa dan lain-lain, melakukan kerjasama strategik mendalam…

Pandangan K-Line Automotif:

Menara Heng Que dalam malam hujan, lebih berasa daripada hari cerah. Wang Zhihuan dulu menulis 'Ingin melihat sejauh seribu Li, naik lagi satu tingkat', ditulis bukan ketinggian fizikal, tetapi sight mental. Menjual kereta hanya membolehkan pengguna naik ke tingkat pertama; pelancongan budaya dan komuniti mental, adalah tingkat yang membolehkan pengguna愿意 terus naik. Sesetengah ketinggian, tepat di dalam badai baru kelihatan jelas. Oleh itu, Geely Automobile, segeralah buka kumpulan pelancongan budaya, jangan buang bakat lagi! Kapal Perang 700, adalah peluang yang baik.

Teks adalah [K-Line Automotif] asal, kandungan bahan rujukan berasal dari pengumuman syarikat tersenaraikan dan maklumat industri yang terbuka (syarikat dan institusi berkaitan seharusnya mempunyai tanggungjawab untuk ketepatan), sebahagian gambar dari internet, hak cipta milik asal.

Artikel nombor ini, tanpa kebenaran, tidak boleh disalin semula, melanggar akan dihukum. Pada masa yang sama, kandungan artikel tidak membentuk cadangan pelaburan kepada sesiapa! Risiko pasaran saham besar, pelaburan harus berhati-hati!

September 1, Geely Automobile Holdings Limited (0175.HK) announced the latest sales data: August sales were 270,194 units, with year-on-year and month-on-month increases for six consecutive months, increasing by 8% year-on-year and 8% month-on-month. Regarding new energy vehicles, August sales (including Geely, Lynk & Co, and Zeekr) totaled 175,877 units, up 19% year-on-year, with the new energy sales share accounting for 65%.

Geely moves towards the "Systematic Globalization" stage, with overseas exports reaching a new high again. August overseas export sales reached 110,094 units, up 205% year-on-year and 3% month-on-month, achieving year-on-year and month-on-month growth for eight consecutive months. New energy product share continues to exceed half, with August new energy product export sales reaching 70,629 units, a surge of 446% year-on-year, accounting for 64%.

Behind the steady growth in sales is the achievement of Geely accelerating the transformation of technological innovation results into product competitiveness. From August 21 to August 30, Geely Automobile Group, bringing Zeekr, Lynk & Co, Geely Galaxy, and the Geely China Star brand matrix, participated in the 2026 Chengdu International Auto Show. More than 49 intelligent products made a collective appearance, covering all energy series including pure electric, hybrid, and fuel, comprehensively showcasing the technological ecosystem and future vision of the "Leader of the AI-Integrated Intelligent Automobile Domain".

Sales and Brand Value Rise Simultaneously; Three Brands Continuously Release Growth Potential

The three brands steadily climb, with main force models performing brightly, jointly promoting the continuous improvement of sales scale and brand value.

The global luxury technology brand Zeekr continues to move upward. August delivery volume reached 36,981 units, up 110% year-on-year. Multiple models lead the sub-market: Zeekr 7X August sales continued to break through 10,000, with global orders exceeding 200,000; Zeekr Shooting Brake sales exceeded 10,000 for 3 consecutive months, with global deliveries exceeding 400,000; Zeekr 9X ranked first in sales of vehicles over 500,000 from January to July; Zeekr 8X ranked first in cumulative sales of hybrid SUVs between 300,000 and 500,000 yuan after three months since listing, and first in reputation for all categories over 300,000 yuan; Zeekr 009 won the dual crown of sales and reputation for pure electric MPVs over 400,000 yuan in mainland China for 3 consecutive months.

On August 21, the Chengdu International Motor Show officially opened. The Zeekr brand brought together 14 products including Zeekr 009, Zeekr 9X, and Zeekr 8X, forming a luxurious product lineup to attract numerous viewers to visit and experience.

The global new energy premium brand Lynk & Co continues to expand. August sales reached 17,027 units, up 4% month-on-month, with new energy product sales of 15,504 units, up 10% month-on-month. Lynk & Co promotes the layout of product width, sports width, and experience width, focusing on developing the sub-market. On August 21, the all-new Lynk & Co 20 appeared at the Chengdu International Auto Show, creating a refined trendy travel new choice for urban users; the all-new Lynk & Co 20 Fly version appeared simultaneously, further strengthening sports attributes with a large carbon fiber rear wing and aerodynamic sport kit.

At the same time, newly listed models such as Lynk & Co 10 and Lynk & Co 07GT were exhibited alongside the Lynk & Co GT concept car Time to Shine, showcasing Lynk & Co's product layout covering multiple energy forms, adapting to diverse travel scenarios, and ultimate performance aesthetics.

Lynk & Co's automotive sports map expanded from track racing to rally racing, starting a new exploration of Chinese brand hybrid rally sports. From August 28 to 30, Lynk & Co took the 07GT Rally Academy Racer to the 2026 China Automotive Rally Championship (CRC) · Huairou Station. Speed Partners-NANA / Speed Partners-Jacky drove this racer to win the CRC S7 Class & Lynk & Co Automotive Rally Challenge Championship.

The Geely brand solidified the foundation of high-quality growth, with August sales of 216,186 units, up 5% year-on-year and 9% month-on-month.

Among them, the mainstream new energy brand Geely Galaxy August sales reached 119,115 units, up 8% year-on-year and 10% month-on-month. Geely Xingyuan August sales reached 60,955 units, with sales exceeding 50,000 for 3 consecutive months, cumulative sales nearing 900,000 units, delivering 1 unit per minute on average, selling more than 1,200 units per day. In addition, in August, Geely Galaxy E5 sales reached 14,132 units.

At the same time, while Geely Galaxy solidifies the mainstream market, multiple new cars reinforce competitive advantages with product power. On August 13, the all-new C-Class AI Pure Electric Sports Sedan Galaxy TT opened for pre-sale, starting from 145,900 Yuan, redefining the value benchmark for 200,000 Yuan class pure electric sports sedans. On August 21, Geely's first AI All-Terrain Hardcore SUV -- Galaxy Warship 700, appeared at the Chengdu International Auto Show. As an embodiment of Chinese-style luxury off-road in the new energy era, it became the focus of the entire show, fully demonstrating the benchmark-level strength of Chinese hardcore off-road, and will open for pre-sale in September.

In the fuel car market, Geely China Star further strengthened its leading position, with August sales of 97,071 units, up 8% month-on-month. Among them, the Twin Bin Family reached 33,515 units, the China Star premium series reached 25,802 units, and the Boyue Family reached 16,656 units.

The fuel car HEV strategy continues to land, with classic products continuously refreshed. The all-new Fourth-Generation Boyue L i-HEV Series landed at the Chengdu Auto Show. The new car is equipped with China's third-generation fuel hybrid technology i-HEV Smart Engine Hybrid, the strongest hybrid dedicated 1.5TD engine in its class, LiDAR, and Qianli Hanhai H5 ADAS solution. With "Great Energy Saving, Great Performance, Great Intelligence" three cross-level strengths, it redefines fuel SUVs, further consolidating Geely Boyue's fuel SUV sales champion status.

On August 31, the all-new flagship model under Geely Automobile -- Xingyue L PLUS was officially announced to appear. The new car adopts a 5-Seat Layout, positioned as a Mid-to-Large Flagship Smart Hybrid SUV, making comprehensive advances in hybrid systems, intelligent configurations, chassis handling, and seating comfort, further consolidating Geely China Star's voice and champion status in the fuel car market, and will debut on September 5.

Accelerate Full-Domain AI Transformation; Inject Growth Power with Technological Innovation

Geely continues to promote full-domain AI transformation, having integrated full-domain AI into the design, R&D, manufacturing, and after-sales full links, achieving "Full-Domain Intelligence", and accelerating the landing of new products and technologies.

On August 28, 2026, Geely Automobile Group officially launched AI New Energy Off-road Technology, gathering GTA Native New Energy Off-road Architecture, AWD AI Electric Hybrid Thunder EM-T, and AI All-Terrain Digital Chassis, three globally first technologies, achieving comprehensive innovation breakthroughs in body structure, power system, intelligent chassis, and full-domain safety, completing systemic reshaping from the technical foundation.

GTA Native New Energy Off-road Architecture breaks the physical space bottlenecks and comfort experience limits of traditional ladder frame structures. With high-rigidity design, it has lightweight advantages, bringing disruptive off-road driving comfort compared to traditional off-road vehicles; AWD AI Electric Hybrid Thunder EM-T combines surging power and precise control, able to calmly cope with various off-road conditions, plus Star Wisdom AI Cloud Power's AI Scenario Engine, providing precise matching of optimal fuel-electric plans, energy consumption optimization of more than 15%; relying on the "AI All-Terrain Digital Chassis" built on the world's first Quantum-level AI Electronic Architecture EEA 4.0, it can identify road conditions ahead through AI, automatically switch intelligent scenario modes, and adjust torque, suspension, and body posture.

New technologies are first mounted on Galaxy Warship 700, breaking traditional off-road technology boundaries and redefining the benchmark for global smart new energy off-road technology.

Accelerate Systematic Globalization Pace; Sprint towards Million Export Sales Target

In August, overseas export sales were 110,094 units, achieving year-on-year and month-on-month growth for eight consecutive months, with exports exceeding 100,000 for three consecutive months. New energy product overseas export sales reached 70,629 units, surging 446% year-on-year, accounting for 64% of total exports.

The three brands continue to break through the global market, topping the front of many sub-markets. Zeekr topped the Australian 1-July luxury pure electric sales list, and also firmly stayed at the Malaysia luxury pure electric brand sales champion for 1-July; Lynk & Co ranked first in Tunisia July premium PHEV brand sales; Geely brand won Panama 1-July and July single-month Chinese brand sales champion, and entered the top three of Ecuador July pure electric brands.

Core model global competitiveness is further显现。January-July, Zeekr 7X topped the Australian mid-size luxury SUV sales champion, Malaysia pure electric luxury SUV first, Zeekr 009 won Thailand and Malaysia pure electric MPV model market first, Singapore luxury pure electric MPV sales champion. Lynk & Co 08 won July Tunisia premium PHEV sales first; Lynk & Co 900 took July Egypt premium new energy market sales first. In July, Geely Xingyuan (Geely EX2) topped Thailand EV sales champion, Jordan pure electric model first, Mexico all-category pure electric sales second; Galaxy Starship 7 EM-i (Geely EX5 EM-i) topped Poland C-Class PHEV sales champion, Spain C-Class SUV first and PHEV second, Mexico PHEV SUV top.

Geely accelerates the globalization pace in multiple markets including Europe, Latin America, Southeast Asia, Middle East, and Africa, continuously improving local sales networks and product layouts.

Regarding the European market, Geely officially announced landing in the Austria market, launching the Austria channel network; Spain market development has entered a rapid growth stage, with national sales network exceeding 50; further deepening cooperation with UK's largest car salary replacement service provider Tusker, enriching Geely Xingyuan's sales channels in the UK market; Geely Xingyuan listed in France.

Regarding Latin America and Southeast Asia, Lynk & Co officially landed in Argentina, with Lynk & Co 01, Lynk & Co 08, and Lynk & Co 06 three models appearing simultaneously; Lynk & Co 01 listed in Chile, and Lynk & Co Chile operations entered a new stage, cultivated by Geely Automobile Chile Company direct operation, achieving comprehensive upgrade from product to service; Lynk & Co 02 (Z20) and Lynk & Co 03 officially landed in the Vietnam market, improving Lynk & Co's full-power product matrix in Vietnam.

Regarding Middle East and Africa markets, Chinese flagship Zeekr 9X landed in the Middle East, and pre-sale has already started; Lynk & Co officially entered the Jordan market, with Lynk & Co 900 appearing as the core model. In addition, Geely's first D-SUV global car Geely Monjaro EM-i started global listing at the end of August, launching the Egypt market, steadily laying out globally.

Out of long-term confidence in overseas growth, Geely Automobile raised the 2026 overseas sales target from 640,000 units to 920,000 units, and sprinting towards an annual sales of 1 million units.

Technical strength and global capabilities continue to advance, with Geely Automobile's operating scale and profit quality steadily improving. On August 17, Geely Automobile released 2026 Mid-Year Performance, with total income of 173.6 billion Yuan, core net profit attributable to parent company reaching 9.68 billion Yuan, achieving "Volume, Price, and Profit All Rise". Relying on the "One Geely" strategy, Geely Automobile will fully leverage the "Leader of the AI-Integrated Intelligent Automobile Domain" momentum, accelerate the full industry chain intelligent transformation, and traverse the cycle with high-quality development determination.

In 2026, the Chinese car market, on the surface, is still moving forward, but the underlying tone is not easy. On one hand, NEV penetration continues to rise, with new cars arriving one after another; on the other hand, promotions, price cuts, and benefit increases have basically become the norm.

It is worth noting that selling cars does not mean profit remains. You should know that the most uncomfortable part of this industry is not the lack of sales, but that many enterprises are exchanging profit for market share and cash flow for voice.

Entering July, the market pressure did not suddenly disappear. According to data released by the China Passenger Car Association, from July 1st to 26th, national passenger car retail was 1.123 million units, down 18% year-on-year and 13% month-on-month. From here, it is clear that consumers are more cautious about buying cars, and enterprises can no longer solely rely on a round of marketing hype to push up sales.

However, precisely against this backdrop, Geely Automobile delivered a July «report card» with quite a sense of contrast. Its single-month sales reached 250,161 units, making Geely Automobile the only company in the industry to achieve month-on-month and year-on-month double growth in sales for five consecutive months. Among them, NEV sales (including Geely Automobile, Lynk & Co, ZEEKR) were 160,165 units, up 23% year-on-year, accounting for 64% of total sales. More worth pondering is that Geely Automobile's overseas exports also reached 106,663 units, up 202% year-on-year and 4% month-on-month, achieving double growth year-on-year and month-on-month for seven consecutive months.

You should know that these are not numbers easily exchanged by «lowering the price a bit more» and «pumping volume more fiercely». Because the market today no longer lacks a car that becomes popular in the short term; it lacks a system that can continuously meet demand: mainstream markets need scale, high-end markets need brand momentum, fuel users cannot be abandoned, and NEV users must be persuaded; the domestic market needs stability, and the overseas market must have new growth.

Therefore, what is truly worth looking at in Geely Automobile's July report card is not the result of 250,000 units itself, but where these 250,000 units come from, what supports them, and whether they can continue. When the industry is generally under pressure, why can Geely Automobile still run its own rhythm? Let's explore it together!

Not just «one best-selling model», but a product matrix that can fight

If you break down Geely Automobile's July sales by company, you will find that its growth logic is not single-line.

Geely Brand sales for the month were 197,942 units, up 2% year-on-year, still constituting the most solid basic base of this automaker. Looking down, Geely Galaxy sold 107,797 units, up 13% year-on-year; China Star Series sales were 90,145 units, up 15% month-on-month; ZEEKR deliveries were 35,837 units, a big jump of 111% year-on-year; Lynk & Co sales were 16,382 units, among which NEV products reached 14,069 units. The meaning of these numbers lies not in every brand having to become «Number One», but in different price bands, energy routes, and usage scenarios having relatively clear successors.

Let's look at Geely Galaxy first. It bears the scale task of the mainstream NEV market. Star Wish July sales were 55,105 units, up 24% year-on-year and 8% month-on-month, cumulative sales breaking 800,000 units. For a volume-selling car, the true test has never been whether it can create hype at launch, but whether it can still retain users after rapid product iteration and frequent price cuts by competitors. Continuous sales performance shows that Galaxy is not just hitting the rhythm in a certain window period; it has begun to possess the ability to output stably.

Next is ZEEKR. 35,837 units of monthly delivery and a 111% year-on-year increase are not just a number change in the high-end NEV market. It exactly shows that in the process of Geely Automobile moving upwards, it did not understand high-endization as «more expensive configuration sheets», but is strengthening the combined force of brand, technology, and product experience. Products such as ZEEKR 9X, Refreshed ZEEKR 009, and 7X have successively progressed for delivery, targeting different battlefields such as high-end SUVs, luxury MPVs, and global pure electric markets. Users of high-end cars are not insensitive to prices, but they care more about whether a car is complete enough—design, performance, intelligence, safety, and service cannot focus on just one item.

Compared to ZEEKR, Lynk & Co undertakes the group's «broader» task. It did not crowd into the same comfortable home-use track with all brands, but continues to strengthen sports and travel attributes. In July, Lynk & Co 07 GT went on sale and 10,000 large orders were broken in 27 minutes, although this data comes from the enterprise disclosure standpoint. But it at least reflects a trend: when NEV products gradually look more and more alike, products that can provide clear driving personality and scene value are actually easier to be remembered.

And besides NEV cars, don't ignore fuel cars. When many people talk about NEV transformation, they habitually view fuel businesses as «old burdens» that need to be discarded as soon as possible. But for an automaker pursuing operating quality, fuel cars are still important cash flow and user foundations. In this regard, Geely China Star continues to consolidate fuel car market competitiveness. China Star July sales reached 90,145 units, up 15% month-on-month; the Double Bin Family sales were 31,152 units, up 68% year-on-year. This means Geely Automobile did not use NEV to hard confront and replace all demand, but retained different user choice rights during the transformation process.

From here, it is not difficult to see that this is where the synergy of Geely's four brands is most valuable: Galaxy is responsible for deepening and expanding the mainstream NEV market, ZEEKR is responsible for breakthroughs in high-end value zones, Lynk & Co defends youthful, sporty, and personalized expressions, and China Star stabilizes the basic base of fuel car users. They are not four teams fighting independently, but jointly undertaking growth tasks in different segmented markets.

More importantly, the value of the matrix is not just «many cars». From the appearance of Galaxy TT and Galaxy Warship 700, to the successive deliveries of new ZEEKR and Lynk & Co products, to the product renewal of China Star, Geely is expanding product boundaries to more scenarios such as sedans, SUVs, MPVs, wagons, and NEV off-roading. If the new product rhythm of some automakers can ultimately be converted into continuous delivery and reputation, this matrix will be upgraded from «coverage» to «moat».

Thus, the answer to the question is already becoming clear. Geely Automobile's counter-trend is not relying on a single car suddenly exploding, but relying on a product system that relays to each other. When market demand becomes more fragmented and pickier, try not to let users flow elsewhere. What needs to be seen next is why this system can not only sell cars domestically but also extend growth overseas.

Exports Break 100,000 in Two Consecutive Months, From «Product Going Overseas» to «Value Going Overseas»

In the past, Chinese car exports were often understood as a business of «sending products overseas»: finding importers, laying out channels, grabbing market share. This road can be run fast, but not necessarily far. Because the competition for NEVs is not just battery capacity and screen size on the configuration sheet; it also has to face charging conditions, after-sales response, financial solutions, regulatory standards, and even user trust in the brand in different countries.

The difference in this round of Geely Automobile's overseas growth lies in it starting to do three things at once: using NEV products to open the mainstream market, using high-end brands to raise the value ceiling, and using local partnerships to turn one-time sales into long-term operations. The three lines are not fighting independently, but are jointly answering the same question: how to enter the core price band of the global car market without relying on low prices.

From the data perspective alone, Geely Automobile's overseas exports in July were 106,663 units, achieving month-on-month and year-on-month double growth for seven consecutive months, breaking the 100,000 unit threshold for two consecutive months. The export volume has accounted for 42% of total sales, supporting nearly half of the business. More含金量 (worthiness) is the export structure. Its NEV product exports in July were 62,604 units, surging 616% year-on-year, accounting for 59% of total export volume. In August, Star Wish will enter the broad A0-class Australian market, with a price of 124,000-146,000 RMB, and gross profit margin significantly higher than domestic.

From specific market performance, Geely Automobile's products have already established a foothold in multiple global markets. Geely Star Wish (Geely EX2) ranked first in Thailand EV sales, second in Brazil EV, and second in Mexico pure electric models; Star Ship 7 EM-i (Geely EX5 EM-i) ranked first in Poland C-class PHEV market single model sales, second in Mexico June PHEV segmented market sales, also topping the plug-in hybrid list in Slovenia, Bulgaria and other markets, and ranking second in Mexico plug-in hybrid segmented market.

The overseas expansion of high-end brands is also noteworthy. Since the launch of Lynk & Co 08, global cumulative deliveries have reached nearly 190,000 units, ranking in the top three of Mexico high-end plug-in hybrid SUV and Morocco mid-size plug-in hybrid SUV sales in the first half of the year; ZEEKR ranked first in Australian and Malaysian luxury pure electric brand sales in the first half of the year. ZEEKR 7X ranked first in multiple segmented markets including Australia mid-size SUV over 65,000 AUD, Malaysia luxury EV, Morocco luxury electric SUV, Egypt mid-size luxury electric SUV, and ZEEKR 009 firmly stays at the top of Thailand and Malaysia luxury pure electric MPV sales.

At the same time, ZEEKR's global territory is still expanding rapidly. Among them, ZEEKR 007GT officially landed in 16 European countries; ZEEKR 7X exceeded 1,000 pre-sale orders in South Korea, with high-middle and high-spec ratio as high as 94%; ZEEKR also became the first Chinese high-end automobile brand to land in East Malaysia, and channel networks continue to sink. Geely Automobile's overseas expansion has never been simply «selling cars abroad», but walking the route of localized operations, reducing risks and improving efficiency through win-win cooperation.

Besides product overseas expansion, Geely Automobile continues to promote localized operation capability construction. In July, Geely Automobile reached an agreement with Ford. The two parties will establish a joint venture company at Ford's Valencia, Spain factory to produce NEV models for the European market through capacity sharing. This light asset cooperation model can quickly cut into core European markets without building factories from scratch, and can effectively counter tariffs and geopolitical policy risks. Both domestic and overseas brokerages have consistently expressed看好 (look favorably). Additionally, on the channel end, Geely Automobile is also promoting simultaneously. Geely Automobile has formally signed with Pakistan comprehensive enterprise group Bestway Group, authorizing it as Geely Galaxy's official importer in Pakistan. It will officially enter the Pakistan market in Q3 this year, initially introducing two pure electric SUVs Galaxy E5 and Star Wish, continuously developing emerging markets.

As of July, Geely Automobile has completed 58% of its annual million-export goal, with pace far exceeding industry expectations. With ZEEKR 9X landing in the Middle East and i-HEV hybrid technology going overseas in the second half of the year, this second growth curve of globalization will continue to release profit potential and become an important support for Geely Automobile to traverse the domestic cycle.

Technical Moat

Why can Geely Automobile maintain profitability in an «bleeding» industry environment? Besides brand and market success, the fundamental reason lies in its deep technical moat. When price wars are fought fiercely, Geely Automobile chose a harder but more correct path: using technology premium to counter price involution.

In core NEV technology, Geely Galaxy released the world's first «Thunder 16-in-1 Smart Electric Drive», completing breakthrough iteration of NEV electric drive underlying technology. This system will be equipped on Geely Galaxy TT first, not only successfully winning «Lowest energy consumption record for mass-produced pure electric cars circling Qinghai Lake» and «Longest continuous dual-car drift on wet roads (electric vehicle)» Guinness World Records, but also controlling 100km/h electric consumption at a surprising level of 8.20kWh. This generational advantage in technology gives Geely Automobile absolute pricing power in the 100,000-200,000 mainstream market.

In the manufacturing field, two core technologies of Geely Automobile won the Second Prize of the 2025 National Science and Technology Progress Award. Whether «Heat-treated Quenching and Tempering Aluminum/Magnesium Alloy and Its Application Technology for Integrated Die Casting» or «Key Technologies and Industrialization of High Safety, High Fault Tolerance, High Efficiency Intelligent Electric Electric Chassis», they all broke the long-term monopoly of overseas enterprises in high-performance materials and high-end chassis fields. This means Geely Automobile can not only make good cars, but also make good cars at lower costs and higher efficiency. This manufacturing cost advantage is the confidence for it to dare to «not lose money» in price wars.

In intelligence, Geely Automobile always insists on safety as the bottom line. On July 21, Geely Automobile obtained the industry's first «Automobile Production Organization Combined Driving Assistance Safety Management System Certification Certificate». In today's era of intelligence driving systems flooding, Geely Automobile did not blindly pursue «futures» functions, but established an industry-leading safety standardization system through «Qianli Haohan» intelligence driving system. In the second half of the year, Geely Automobile will also set up a «2030 Lab» to tackle frontier fields such as acoustics, optics, digital chassis, embodied intelligence, etc. This «develop one generation, reserve one generation, apply one generation» technical rhythm ensures Geely Automobile products always lead by half a position.

Final Thoughts:

July 250,000 units, five consecutive months of double growth, overseas breaking 100,000 consecutive months, NEV penetration rate 64%. Geely Automobile's report card placed against the backdrop of the industry's overall decline speaks for itself.

But what is worth thinking about more than numbers is the way of growth. Geely Automobile did not participate in bottomless price wars or rely on pressing inventory to pump volume, but covered layered markets through multi-brand synergy, opened up incremental space through high-value overseas expansion, and built competitive barriers through underlying technology. This is a path of «high-quality growth». It is not about who loses less, but who has stronger blood-making ability. From multi-brand synergy to global layout, from technological innovation to product value improvement, Geely Automobile is building a systemic capability to traverse the cycle. As the industry elimination window approaches, this capability may be the hardest hand to stay at the table. Let us look forward to Geely Automobile bringing us greater surprises in the future!

The domestic car market in 2026 is undergoing a multi-round reshuffle cycle characterized by policy adjustments, market saturation, weak demand, and heated competition. The industry's overall growth momentum continues to weaken, and the overall environment is becoming increasingly severe.

With the continuous increase of entering car companies and the dense clustering of new models, homogeneous competition in the market has become increasingly intense. Endless price involution continues to compress industry profit margins. Meanwhile, consumer market confidence is insufficient, terminal purchasing power continues to decline, consumer willingness to purchase vehicles is low, and the mood of holding cash and watching is strong, further dragging down terminal vehicle sales. Multiple negative factors stacked, combined with the impact of earlier consumption overdrawn, peak summer off-season impact, and continuous shrinkage of the fuel vehicle market, the downward pressure on the 2026 car market is fully highlighted.

Data from the CPCA shows that retail sales of passenger cars nationwide from July 1st to 26th reached 1.123 million vehicles, a year-on-year decrease of 18% and a month-on-month decrease of 13%. Most car companies are trapped in a passive situation of "cutting prices to exchange for volume, scale to exchange for survival." Increasing revenue without increasing profit has become a common pain point in the industry, and the industry elimination race has fully accelerated. Against the backdrop of the entire industry bearing pressure and moving downward, Geely Automobile broke through the trend, presenting an outstanding performance sheet with strong cycle resilience: Overall sales in July broke through 250,000 vehicles, reaching 250,161 vehicles. For five consecutive months, sales achieved both year-on-year and month-on-month double growth. It is the only mainstream vehicle manufacturer currently continuing to grow steadily in the car market. Breaking out of independent growth trends in the industry winter, it fully demonstrates its solid system competitiveness and risk resistance ability. Unlike the common low-price involution tactics in the industry, Geely Automobile's sustained growth is not at the cost of sacrificing profits or overdrawing brands, but rather actively abandons disorderly price wars, firmly anchors the high-quality development strategy, focuses on the dual improvement of operational quality and profit quality, relies on the dual-wheel drive of going global and brand premiumization, completes the strategic leap from "scale leading" to "value leading", and provides a new model for car companies' long-term healthy operation and navigating the industry cycle. Explosive growth in the overseas market is the core incremental added value for Geely Automobile to hedge against domestic car market pressure and solidify the high-quality development base. In July 2026, Geely's overseas sales created a new historical high, reaching 106,663 vehicles, a huge year-on-year surge of 202%. For two consecutive months, it has firmly secured the tier of monthly sales of 100,000 units. Overseas sales account for a high proportion of 42% of total sales, and the effectiveness of the global layout has been fully realized. As of July, Geely has completed 58% of the annual export target of one million units. The pace of going overseas is far ahead of the industry average, becoming a benchmark for domestic car companies' global development.

Geely's overseas expansion is not simply product export, but high-value, high-quality global deep cultivation, completely getting rid of the industry common disease of low-end exports. Currently, Geely's multiple high-value-added models firmly rank on global mainstream market lists. Geely EX2 topped the Thailand EV monthly sales champion and firmly ranks at the front of Brazil EV and Mexico pure electric vehicle sales; Geely EX5 EMi swept the plug-in hybrid market champions in Poland, Slovenia, and Bulgaria, and firmly ranked TOP 2 in the Mexico plug-in hybrid market segment, relying on hardcore product strength to establish a foothold in overseas high-value markets. At the same time, Geely continues to optimize the overseas expansion mode. In July, it successfully acquired Ford's Spain factory, entering the European core market with an innovative model of light assets, low cost, and short cycle. This effectively avoids trade barriers and geopolitical policy risks and builds barriers for long-term global development. With Zeekr 9X landing in the Middle East in the third quarter and i-HEV Smart Engine technology going global in the fourth quarter, Geely's second growth curve of globalization is accelerating in formation, and the profit closed-loop capability is continuously strengthened.

If overseas expansion has opened up incremental space, then brand premiumization is the core engine for Geely to improve profit quality and jump out of industry involution. Currently, domestic car market homogeneous competition is intensifying. Most car companies are deeply trapped in the vicious cycle of configuration involution and price involution, and profit space is continuously compressed. However, Geely firmly promotes the premiumization strategy, achieving brand value leaps with technology and product strength. The premium brand Zeekr under the company delivered 35,837 vehicles in July, a 111% surge year-on-year, continuing steadily upwards, stabilizing its status as a benchmark for independent luxury brands.

From market reputation and industry data, Zeekr has truly established itself in the luxury brand camp. The Jielanlu Report shows that Zeekr consumer perception, brand confidence, and product recommendation rates are far exceeding the industry average. The flagship model Zeekr 9X, relying on standard 800V high-voltage architecture, LiDAR, and other hardcore configurations across the series, has retained the high-end large SUV sales champion for many consecutive months with an average price of over 530,000 yuan. Its NPS net recommendation value ranks first among all 500,000 yuan+ categories.

It is worth noting that the Zeekr 9X 5-seat version launched with a low-key "no press conference" stance. Relying not on marketing hype, nor participating in price involution, it achieved market breakthroughs with hardcore product strength. It has become a scarce, high-profit, premiumization sample recognized by the capital market, significantly increasing Geely's overall net profit per vehicle and brand premium ability.

In the domestic stock market, Geely also achieved steady growth with simultaneous volume and price increases, breaking through the industry's "price drop to move volume" predicament. In July, Geely's domestic sales were 143,498 vehicles, growing 4% counter-trend month-on-month, leading the industry in an environment where the overall car market plummeted. Relying on the joint effort of four brands and differentiated matrix layout, Geely achieved full coverage of segmented markets: Geely Galaxy firmly stays on the mainstream new energy track, Xingyuan cumulative sales exceeded 800,000 vehicles, continuously defending the Chinese all-category vehicle sales champion; Lynk & Co digs deep into the high-end sports market, new product launches explode the market immediately; The China Star Series continues to lead the fuel overall market, consecutively ranking first in Chinese brand fuel passenger vehicle sales for 9 consecutive years. Under the background of continuous shrinkage of the fuel vehicle market, it holds the basic board and explores new value.

Looking at the 2026 car market pattern, industry pessimistic expectations have been fully released at the valuation end, and the market is gradually entering the critical window period of bottoming out and recovery. In the current situation of accelerated industry reshuffle, short-term price involution can only exchange for temporary scale; only high-quality growth can navigate the cycle. Geely Automobile, relying on the dual-track strategy of "Overseas High-end Expansion + Local Brand Upward", avoided the homogenization involution trap, continuously optimized product structure and profit structure, achieving triple growth in sales, reputation, and profits. As the only Chinese vehicle stock with positive stock price growth among "A+H Shares" since the beginning of the year, Geely has been consistently favored by multiple domestic and overseas brokerages such as JPMorgan Chase, Morgan Stanley, and China Merchants Securities International, and is recognized as the core layout target for the auto sector in the second half of the year.

Behind the five consecutive months of growth defying the trend is Geely Automobile's strategic determination to adhere to long-termism and deepen high-quality development. In the new stage where the industry says goodbye to wild growth and enters a new stage of refined competition, Geely uses technology as the foundation, value as the core, and the global as the layout, completely getting rid of the low-efficiency competition of low-price involution, walking a path of sustainable, high-profit, and high-resilience development. Not only does it solidify the foundation for its own long-term development, but it also sets a new benchmark for the high-quality transformation and global breakthrough of China's automotive industry.

Pasaran kereta domestik pada tahun 2026 berada dalam kitaran pencabaran berganda yang termasuk penyesuaian dasar, kepuasan pasaran, permintaan yang lemah, dan persaingan yang sangat sengit. Keupayaan pertumbuhan keseluruhan industri berterusan melemah, dan keadaan keseluruhan semakin tegang. Di satu pihak, subsidi pembelian kenderaan baharu elektrik ditarik balik sepenuhnya, dan dasar insentif cukai pembelian kereta telah mengecut secara besar-besaran. Keuntungan dasar telah hilang sepenuhnya, dan kelebihan mendorong pertumbuhan yang bergantung oleh pengeluar kereta pada masa lalu tidak wujud lagi; Di pihak lain, jumlah kenderaan yang dimiliki oleh pasaran kereta domestik telah mencapai tahap kepuasan, ruang untuk penambahan hampir habis, dan industri telah memasuki fasa persaingan jumlah sedia ada yang kejam.

Sambil pengeluar kereta yang memasuki pasaran semakin bertambah, model baharu berkumpul dengan padat, persaingan keseragaman pasaran semakin sengit, dan persaingan harga tanpa henti sentiasa memampaskan ruang keuntungan industri. Sementara itu, kepercayaan pasaran pengguna tidak mencukupi, kuasa beli di hujung rantaian berterusan menurun, niat pengguna untuk membeli kereta rendah, dan emosi menunggu dengan wang tunai sangat ketara, seterusnya menarik turun jualan kenderaan siap akhir. Gabungan beberapa faktor buruk, ditambah lagi dengan kesan penggunaan berlebihan sebelumnya, kejutan musim sejuk musim panas, dan pengontrakannya pasaran kereta petrol, tekanan turun pasaran kereta tahun 2026 telah kelihatan jelas.

Data yang dipaparkan oleh Persekutuan Penjualan Kenderaan Pengguna menunjukkan, penjualan runcit kenderaan penumpang nasional pada 1 hingga 26 Julai sebanyak 1.123 juta unit, turun 18% berbanding tahun lalu, turun 13% berbanding bulan sebelumnya, kebanyakan pengeluar kereta terjerumus ke dalam keadaan pasif "turun harga tukar kuantiti, saiz tukar kehidupan", peningkatan pendapatan tetapi tidak peningkatan keuntungan menjadi masalah biasa industri, pertandingan penyingkiran industri telah dipercepatkan secara menyeluruh. Di bawah latar belakang besar di mana seluruh industri menanggung tekanan turun, Geely Automobile telah menembus keluar melawan trend, memberikan rekod prestasi yang cemerlang yang mempunyai ketahanan kitaran yang kuat: jualan keseluruhan Julai melampaui 250,000 unit, mencecah 250,161 unit, mencapai pertumbuhan serentak dan bulanan untuk lima bulan berturut-turut, merupakan satu-satunya syarikat kenderaan utama yang terus stabil meningkat di pasaran kereta semasa, berjalan keluar dari trend pertumbuhan bebas dalam musim sejuk industri, menunjukkan sepenuhnya daya saing sistem yang kukuh dan keupayaan mengelakkan risiko. Berbeza dengan pendekatan persaingan harga rendah yang umum dalam industri, pertumbuhan berterusan Geely Automobile bukan pada kos mengorbankan keuntungan, mengeksploitasi merek, tetapi secara aktif meninggalkan perang harga tanpa tertib, mematuhi ketat strategi pembangunan berkualiti tinggi, memberi tumpuan kepada peningkatan berkali-kali kualiti operasi dan kualiti keuntungan, bergantung pada pendorongan dua roda keluar luar negara dan penggemukan merek, menamatkan lompatan strategik dari "pemandu skala" ke "pemandu nilai", menyediakan model baharu bagi operasi kesihatan jangka panjang pengeluar kereta, menembusi kitaran industri. Pertumbuhan letupan pasaran luar negara, adalah penambahan teras teras Geely Automobile untuk melawan tekanan pasaran kereta domestik, mengukuhkan platform pertumbuhan berkualiti tinggi. Pada Julai 2026, jualan luar negara Geely mencapai rekod baharu tertinggi, mencapai 106,663 unit, meningkat mengejut 202% berbanding tahun lalu, menstabilkan tangga jualan bulanan seratus ribu unit selama dua bulan berturut-turut, bahagian jualan luar negara daripada jumlah jualan mencecah 42%, pencapaian pelan globalisasi telah terlaksana sepenuhnya. Sehingga Julai, Geely telah mencapai 58% daripada sasaran eksport juta tahunan, kemajuan keluar luar negara memimpin jauh daripada purata industri, menjadi contoh pembangunan globalisasi pengeluar kereta domestik.

Keluar luar negara Geely bukan sekadar eksport produk, tetapi penggarapan globalisasi nilai tinggi, berkualiti tinggi, menghapuskan sepenuhnya penyakit biasa industri eksport tahap rendah. Pada masa ini, Geely beberapa model nilai tambah tinggi tetap stabil dalam senarai pasaran utama global, Geely EX2 menjuarai jualan bulanan kereta elektrik Thailand, tetap stabil dalam Brazil kereta elektrik, Mexico model murni elektrik senarai teratas; Geely EX5 EMi merampas kejuaraan pasaran hibrid di Poland, Slovenia, Bulgaria, di pasaran hibrid khusus Mexico tetap stabil di TOP2, dengan kekuatan produk yang kukuh tetap stabil di pasaran nilai tinggi luar negara. Sementara itu, Geely terus mengoptimumkan model keluar luar negara, Julai berjaya membeli Kilang Ford Sepanyol, dengan model inovasi aset ringan, kos rendah, jangka masa pendek masuk ke pasaran teras Eropah, mengelakkan halangan perdagangan dan risiko dasar geopolitik dengan berkesan, membina penghalang untuk pembangunan jangka panjang globalisasi. Sambil Zeekr 9X mula di Timur Tengah suku ketiga, teknologi i-HEV Pintar suku keempat sepenuhnya keluar luar negara, keluk pertumbuhan kedua globalisasi Geely membentuk secara berpecut, keupayaan penutupan keuntungan berterusan diperkukuh.

Jika boleh dikatakan keluar luar negara membuka ruang penambahan, maka penggemukan merek adalah enjin teras Geely meningkatkan kualiti keuntungan, melompat keluar persaingan industri. Sekarang pasaran kereta domestik persaingan keseraman semakin meningkat, kebanyakan pengeluar kereta terjerumus ke dalam kitaran terburuk persaingan persediaan, persaingan harga, ruang keuntungan diteruskan dikompres, sedangkan Geely mengutamakan strategi penggemukan, mencapai lonjakan nilai merek dengan teknologi dan kekuatan produk. Merek premium bawahan Zeekr Julai jumlah penghantaran mencecah 35,837 unit, meningkat tajam 111% berbanding tahun lalu, berterusan stabil meningkat, menstabilkan status contoh merek mewah autonomi.

Dari reputasi pasaran dan data industri, Zeekr telah benar-benar berdiri teguh dalam kalangan merek mewah. Laporan Jianlan Road menunjukkan, persepsi pengguna Zeekr, kepercayaan merek, cadangan produk jauh melebihi purata industri, model bendera Zeekr 9X dengan arkitektur voltan tinggi 800V, lidar, konfigurasi keras tetap lain pada seluruh siri, dengan purata harga lebih 530,000 Yuan, berturut-turut menjuarai SUV besar mewah selama beberapa bulan, nilai cadangan bersih NPS nya menduduki puncak model semua kategori di atas 500,000 Yuan. Yang patut diperhatikan, Zeekr 9X versi lima tempat duduk dilancarkan dengan sikap rendah diri "tiada pelancaran", tidak bergantung pada pemasaran membuat bising, tidak menyertai persaingan harga, dengan kekuatan produk keras mencapai keluaran pasaran, menjadi contoh yang boleh untung dan jarang yang diakui pasaran modal, meningkatkan dengan ketara keuntungan bersih keseluruhan Geely per unit dan keupayaan premium merek.

Di pasaran jumlah domestik, Geely juga mencapai pertumbuhan stabil kuantiti dan harga naik sama, memecahkan keadaan terperangkap "turun harga laluan kuantiti" industri. Julai jualan dalam negara Geely 143,498 unit, pertumbuhan 4% melawan trend berbanding bulan sebelumnya, memimpin industri dalam persekitaran yang keseluruhan pasaran kereta turun dengan ketara. Berdasarkan empat merek kerja sama, susun atur matriks berbeza, Geely mencapai penutup semua pasaran khusus: Geely Galaxy tetap stabil dalam laluan utama baharu, Xingyuan jualan kumulatif lebih 800,000 unit, berterusan mempertahankan juara jualan model semua kategori China; Lynk & Co menggali pasaran sukan premium, model baharu dilancarkan serta-merta meledakkan pasaran; Siri China Star berterusan memimpin pasaran petrol, berturut-turut 9 tahun juara jualan kenderaan penumpang petrol merek China, mengekalkan tapak asas, menggali nilai baru dalam latar belakang pasaran petrol terus mengecut.

Melihat keseluruhan struktur pasaran kereta 2026, jangkaan pesimisme industri telah dilepaskan sepenuhnya di hamparan penilaian, pasaran secara beransur-ansur memasuki tempoh tingkap pemulihan asas penting. Di masa kini pengacuan industri dipercepatkan, persaingan harga jangka pendek hanya boleh mendapatkan skala sementara, hanya pertumbuhan berkualiti tinggi dapat menembusi kitaran. Geely Automobile dengan strategi dua landasan "Kawasan Luar Negara Premium + Merek Tempatan Naik", mengelakkan perangkap persaingan keseragaman, terus mengoptimumkan struktur produk dan struktur keuntungan, mencapai tiga pertumbuhan jualan, reputasi, keuntungan. Sebagai saham kenderaan China tunggal dengan harga saham positif meningkat sejak permulaan tahun dalam "Saham A+H", Geely telah diterima oleh J.P. Morgan, Morgan Stanley, Securities International China Merchants, dan banyak lagi syarikat sekuriti dalam dan luar negara sama-sama dilihat positif, diiktiraf sebagai objek susun atur teras sektor kereta setengah tahun kedua.

Di belakang lima kenaikan berturut-turut melawan trend, adalah ketabahan strategik Geely Automobile yang memegangkan prinsip jangka panjang, penggarapan mendalam pembangunan berkualiti tinggi. Dalam fasa baharu industri berpisah daripada pertumbuhan liar, memasuki persaingan terperinci, Geely dengan teknologi sebagai asas, nilai sebagai teras, global sebagai struktur, menghapuskan persaingan berkesan rendah persaingan harga rendah, keluar jalan pembangunan yang boleh diteruskan, keuntungan tinggi, ketahanan tinggi, bukan sahaja untuk pembangunan jangka panjang diri membina asas, malah untuk transformasi berkualiti tinggi industri automobil China, pencapaian globalisasi menubuhkan contoh baharu.

On August 1, Geely Automobile Holdings Limited (0175.HK) announced the latest sales data: July sales reached 250,161 units, with consecutive double growth month-on-month and year-on-year for 5 months, growing 5% year-on-year and 4% month-on-month. Regarding New Energy Vehicles, July sales (including Geely, LYNK & CO, ZEEKR) totaled 160,165 units, growing 23% year-on-year, accounting for 64% of new energy sales.

Globalization strategy is accelerating comprehensively, with overseas exports becoming an important growth driver. July overseas exports reached 106,663 units, a 202% increase year-on-year and 4% month-on-month, achieving consecutive double growth month-on-month and year-on-year for 7 months. New energy product export sales reached 62,604 units, a 616% surge year-on-year, accounting for 59%. Geely continues to promote local operation capabilities in overseas markets, established a joint venture with Ford Motor Company, and accelerated the implementation of the European localization strategy through production capacity sharing.

From the iteration of electric drive technology to the improvement of advanced manufacturing capabilities, and then to the construction of intelligent safety systems, Geely continues to strengthen the technical foundation and promote sales growth with product strength. Geely will establish the 2030 Lab to reserve forward-looking disruptive technologies for the future and achieve industry-leading intelligent experiences.

Diversified product matrix expands growth space Continuous breakthrough into high-value markets

Around different market and user needs, Geely builds a differentiated brand matrix through three major brands, forming a comprehensive product system covering mainstream to high-end, jointly supporting steady growth in enterprise sales.

ZEEKR continues to strengthen market competitiveness in the high-end, with multiple models topping the sales leader in high-end sub-sectors. July deliveries reached 35,837 units, a 111% increase year-on-year. ZEEKR 8X equipped with Qianli Haohan G-ASD H9 version began deliveries in July; ZEEKR 9X ranked first in sales of 500,000 Yuan+ models in the first half of 2026, the five-seat version was officially launched on July 28, and the Hyper version and above high-spec order share exceeds 75%; the refreshed ZEEKR 009 has topped the sales leader of pure electric MPVs above 400,000 Yuan for two consecutive months since its launch, the seven-seat Ultra+ Home Edition order share exceeds 60%; in July, ZEEKR 7X global delivery volume broke 10,000, with cumulative global deliveries nearing 180,000 units; ZEEKR Shooting Brake global delivery volume exceeded 390,000 units, July delivery broke 10,000, among which ZEEKR 007 GT won EuroNCAP for the highest score of the year, becoming the first five-star car of 2026.

LYNK & CO reinforces sports attributes, and new products create the ceiling experience for sports travel. July sales reached 16,382 units, with new energy product sales reaching 14,069 units. LYNK & CO 07 GT was officially launched on July 23, and exceeded 10,000 large orders within 27 minutes after launch. The new car is equipped with advanced configurations such as MRC magnetorheological suspension, Qianli Haohan H7 solution, etc.; equipped with factory original 100kg dynamic load roof rack, electric hidden tow hook, 6kW external discharge, etc., rich outdoor expansion configurations, one-stop satisfying camping, trailer, long-distance self-drive and other diverse travel needs. LYNK & CO continues to broaden the brand automotive sports competition map, LYNK & CO 07 GT rally car made a heavy debut, and will officially enter the rally race this August.

The Geely brand solidifies the high-quality growth foundation, July sales reached 197,942 units, a 2% increase year-on-year.

Among them, the mainstream new energy brand Geely Galaxy serves as the main抓手 for new energy transformation. July sales reached 107,797 units, a 13% increase year-on-year. Multiple core products continue to exert force: Geely Star Wish July sales reached 55,105 units, a 24% increase year-on-year and 8% month-on-month, with historical cumulative sales breaking 800,000 units; Geely Galaxy Starship 7 EM-i sales reached 15,236 units, a 70% increase year-on-year; Geely Galaxy E5 sales reached 11,479 units. Geely Galaxy A7 EM is the most capable electric hybrid sedan in the world, with an extreme driving mileage of 2608.360km, successfully creating the Guinness World Record for "Longest distance driven by a plug-in hybrid mass-produced sedan with full fuel and full electric without energy replenishment".

Multiple new cars from Geely Galaxy made their debut, further expanding the boundaries of new energy product categories. On July 6, the C-class AI pure electric sports sedan Geely Galaxy TT made its global premiere. The new car is empowered by Geely's all-new generation technology, featuring a fastback shape, speed-activated electric spoiler, front double wishbone + rear five-link suspension and other hardcore configurations. On July 21, Geely Galaxy TT Ultra officially started global pre-sale, with a pre-sale price of 209,800 Yuan, limited to 999 units.

As a new category for Geely to open up the new energy off-road track, Galaxy Battleship 700 debuted on July 24. The new car achieves million-level hardcore off-road capabilities through innovation in core technologies such as new energy, architecture, and intelligence, and further achieves an "enjoyment in city and wild" all-scenario travel experience with million-level texture.

Geely China Star continues to consolidate market competitiveness in fuel vehicles. July Geely China Star sales reached 90,145 units, a 15% increase month-on-month. Among them, the Dual Binyue Family grew steadily. July sales reached 31,152 units, a 68% increase year-on-year, and Binyue single-month sales exceeded 30,000 units.

Classic products continue to refresh. Geely China Star new wide-body flagship family sedan — Xingrui L PLUS made its global debut on July 10. The new car is equipped with CMA architecture and the global new generation i-HEV intelligent hybrid technology, achieving a comprehensive subversion in the five dimensions of energy saving, comfort, safety, intelligence, and handling, once again refreshing the new height of value in Chinese family sedans.

New Energy and High-End Products Accelerate Overseas Market Development, Globalization Strategy Moves Towards High-Value Overseas

With the continuous improvement of the globalization product matrix, as well as overseas channels and local systems continuing to optimize, Geely accelerates the promotion of the globalization process. In July, overseas export sales reached 106,663 units, achieving consecutive double growth month-on-month and year-on-year for 7 months, and exceeding 100,000 units in exports for two consecutive months.

New energy products have become an important support for overseas growth. In July, new energy product overseas export sales reached 62,604 units, a 616% surge year-on-year, accounting for 59% of total exports. In June, Geely Star Wish (Geely EX2) ranked first in Thailand EV sales, second in Brazil EV sales, and second in Mexico all-category pure electric sales; Xingjian 7 EM-i (Geely EX5 EM-i) took the first place in single-model sales in the Polish C-class PHEV market and second place in Mexico June PHEV sub-market sales.

International business continues to break through in high-value overseas. The global new energy high-end brand LYNK & CO continues to broaden overseas markets. Since its launch, LYNK & CO 08 cumulative global deliveries have reached nearly 190,000 units, ranking in the top three of Mexico high-end plug-in hybrid SUVs and Morocco mid-size plug-in hybrid SUVs in the first half of the year. ZEEKR anchors the global luxury technology brand positioning, and its influence continues to advance. It took the sales leader in the Australian and Malaysian luxury pure electric brand sales charts in the first half of the year. Among them, ZEEKR 7X topped the sales leader of mid-size SUVs above 65,000 Australian Dollars in Australia, the sales leader of luxury electric vehicles in Malaysia, the sales leader of luxury electric SUVs in Morocco, and the sales leader of mid-size luxury electric SUVs in Egypt; ZEEKR 009 firmly holds the sales leader of luxury MPV electric vehicles in Thailand and Malaysia pure electric MPV sales leader.

In addition, ZEEKR 007 GT was officially launched in 16 European countries; ZEEKR 7X pre-sale orders in the South Korean market broke 1,000 units, with high and medium specs accounting for 94%; ZEEKR expanded its authorized dealer network in Malaysia, becoming the first Chinese high-end automotive brand to land in East Malaysia layout.

In addition to product overseas exports, Geely continues to promote the construction of local operation capabilities, further opening up overseas market growth space by achieving win-win cooperation with local enterprises.

Regarding local production, in July, Geely Automobile reached an agreement with Ford Motor Company. The two parties will establish a joint venture in the Ford Valencia factory in Spain, creating new energy vehicle products for Geely and Ford brands for the European market through production capacity sharing, accelerating the implementation of Geely's European localization strategy.

Regarding sales channels, Geely Automobile and Pakistan comprehensive enterprise group Bestway Group officially signed a cooperation agreement, authorizing them to become the official importer of Geely Galaxy brand in the Pakistan market. It is planned to officially enter the Pakistan market in the third quarter of 2026, and will first release two pure electric SUVs — Galaxy E5 (Geely EX5) and Geely Star Wish (Geely EX2).

Relying on the globalization product matrix and industrial layout, Geely accelerates the promotion of high-value overseas, gradually perfecting local channels and production systems, and accelerating the implementation of the globalization strategy.

Core Technical Capabilities Solidify Growth Foundation, Reserve Forward-Looking Disruptive Technologies for the Future

The continuous improvement of product competitiveness is rooted in Geely's long-term technical accumulation and systematic innovation capabilities.

In new energy technology, Geely Galaxy's global first Thunder 16-in-1 intelligent electric drive was officially launched, completing a breakthrough iteration of new energy electric drive underlying technology, and achieving a comprehensive advancement in technical strength and user experience. This system will be first mounted on Geely Galaxy TT, and with the excellent results of actual test 100km electric consumption 8.20kWh and continuous drift exceeding 46km, successfully won the Guinness World Records for "Lowest energy consumption record for driving mass-produced pure electric sedan around Qinghai Lake" and "Longest continuous double-car drift on slippery road (electric vehicle)", bringing a more energy-saving, more performance, more reliable disruptive experience to users, and setting a new benchmark for global electric drive technology.

In manufacturing capabilities, two core technologies of Geely Automobile Group won the Second Prize of the National Science and Technology Progress Award for 2025. "Heat Treatment Free Toughening Aluminum/Magnesium Alloy and Its Application Technology for Integrated Die Casting" and "High Safety, High Fault Tolerance, High Energy Efficiency Intelligent Electric Chassis Key Technology and Industrialization" not only help the high-quality development of China's automotive industry, but also break the long-term monopoly of foreign enterprises in the core technology field of high-performance materials and high-end chassis. This award not only reflects Geely's deep accumulation in core automotive technology fields such as advanced body manufacturing and intelligent electric chassis, but also sets a new benchmark in the field of Chinese automotive high-end intelligent manufacturing.

In the process of intelligent development, Geely has always adhered to safety as the bottom line. On July 21, Geely obtained the industry's first Automobile Production Organization Combined Driving Assistance Safety Management System Certification Certificate. This not only means that Geely's assisted driving safety guarantee management capability has been recognized by national authoritative institutions, but also an authoritative recognition of Geely's extreme pursuit of product safety, and it also marks that Geely has established an industry-leading standardized system in the field of intelligent connected vehicle safety.

In the second half of this year, Geely will accelerate technology iteration with all-domain AI as the engine, establish the 2030 Lab, strengthen forward-looking technology innovation and research, and tackle frontiers such as acoustics, optics, all-domain safety, power semiconductors, digital chassis, embodied intelligence, data science, large models and agents, reserve forward-looking disruptive technologies for the 2030 strategy, and achieve industry-leading intelligent experiences.

From multi-brand synergy to global layout, from technology innovation to product value enhancement, Geely Automobile is continuously building growth capabilities for the future. In the future, Geely will further leverage systematic advantages, promote continuous improvement of technical strength, product competitiveness and global influence, and firmly move towards the leader of global intelligent safe automobiles.

Describing the 2026 Chinese auto market as "brutal" is hardly an exaggeration.

The density of new car launches is staggering — over 600 new models launched nationwide in the first half, averaging 3 new cars entering the market daily. However, in sharp contrast to the product explosion, the overall market continues to shrink. According to CPCA statistics, domestic passenger car retail in the first half reached 10.318 million units, a year-on-year decline of 6.2%; other data shows cumulative retail of approximately 8.75 million units, with a drop as high as 20%. Li Bin of NIO stated explicitly at the Chongqing Forum that the industry needs to prepare for a year-on-year decline in annual retail volume of 15% to 20%. Market downturn, price war intensification, elimination round acceleration — this is the true background of the first half of 2026.

However, precisely in such a headwind situation, automakers with true system capabilities stand out. Compared to the high-profile battles of new forces on the public opinion field, the strategies of traditional automakers are steadier and results more solid. Geely Automobile is the most typical representative.

Data from CPCA shows that in the first half of 2026, Geely Automobile's terminal retail sales in the domestic narrow passenger car market reached 1.021 million units, topping the Chinese passenger car domestic sales champion at once, and also being the only domestic brand to break the 1 million unit sales mark. Adding overseas markets, cumulative total vehicle sales for Geely from January to June reached 1.423 million units, setting a new historical high for the same period.

The gold content of this achievement lies in that it was not supported by a single hit product, but the result of four brand matrices exerting balanced effort and layered positioning.

First, look at the main position of new energy Geely Galaxy. Cumulative sales reached nearly 520,000 units in the first half, with single-month sales in June breaking through 108,000 units. Among them, Geely Star Wish sales in June exceeded 50,000 units, retaining the title of China all-brand all-category model sales champion. What does this mean? A 100,000-level home new energy vehicle with monthly sales of 50,000+, placed in the entire passenger car market, is a ceiling-level existence. More worthy of attention is Star Wish's global strategy - domestic sales volume amortizes costs, overseas relies on product power for high premium, priced at 160,000 to 180,000 Yuan in the Brazilian market, exports in June accounted for 40% of its own total sales. Star Wish has not only become a legend in China, but also won sales champions in sub-categories in multiple countries such as Mexico and Indonesia. This "domestic volume + overseas premium" dual-wheel drive is the key to Geely's new energy segment being able to continue profitable.

Look at the high-end brand Zeekr next. Deliveries exceeded 178,000 units in the first half, a year-on-year increase of 97%. Its luxury 9 Series flagship model delivered nearly 150,000 units cumulatively - for every 3 luxury Chinese cars sold above 500,000 Yuan, 1 is a Zeekr 9X. The average transaction price of the entire Zeekr series has approached 350,000 Yuan, tearing a hole in the luxury car market where BBA has long dominated. This is not share won by low prices, but solid product power completing brand positioning in the high-end market.

Lynk & Co sales exceeded 144,000 units in the first half, continuing to expand. In the 150,000 to 300,000 Yuan sporty, globalized sub-sectors, continuously widening layout. And the China Star Series sales exceeded 580,000 units in the first half, consecutively retaining the title of Chinese brand fuel passenger car sales champion for 9 years. In today when almost all automakers are "abandoning fuel for electricity", Geely not only did not let the fuel car base collapse, but instead made the China Star Series a banner for domestic brand fuel cars.

Running on two legs, fuel and new energy, this is extremely rare among current Chinese automakers. The problem facing the vast majority of brands is: new energy grew, but fuel cars collapsed. Geely did not sacrifice cash flow and the basic base for new energy transformation - Galaxy responsible for volume expansion, Zeekr responsible for brand upward, Lynk & Co responsible for high-end electrification, China Star responsible for stabilizing the fuel base. Four brands perform their duties, not fighting each other, jointly constituting the underlying support for Geely's 1.021 million unit sales.

From a more macro dimension, Geely's growth logic is clearer. In the first half, cumulative new energy sales reached 799,500 units, penetration rate reached 56%, June single-month penetration rate even surged to 67%. Overseas market became the biggest variable - June exports 102,900 units, breaking through the single-month 100,000 unit threshold for the first time, skyrocketing 157% year-on-year; first half cumulative exports 474,200 units, 158% year-on-year increase, already exceeding the total export volume of 2025. In the context of domestic market shrinkage, overseas effectively offset the downward pressure of the local market.

More worthy of mention is that Geely is not a champion rushed out by "trading price for volume". The terminal retail data of 1.021 million units reflects real market demand, rather than warehouse-pressing wholesale numbers. In terms of product structure, the mainstream price range of 100,000 to 200,000 Yuan constitutes the main body of sales; in terms of brand structure, the four blocks of Galaxy, Zeekr, Lynk & Co, and China Star all achieved positive growth or steady progress. This growth quality of "volume and price rising together" is far more convincing than simple sales numbers.

Looking forward to the second half, Galaxy TT and Galaxy Warship 700 are about to launch, and i-HEV hybrid model production capacity will also increase. Especially Galaxy Warship 700 - developed based on Geely's native new energy off-road architecture, equipped with three-motor four-wheel drive system and AI intelligent four-wheel drive technology - this tough plug-in hybrid SUV is expected to add another spark to the emerging off-road new energy track. And i-HEV intelligent dual-engine as the world's first application of "AI Cloud Power" oil-electric hybrid system, can reduce HEV model fuel consumption to 3L per 100km, which will further consolidate Geely's technical moat in the hybrid field.

In the first half of 2026, Geely proved one thing with the 1.021 million unit terminal retail data: In the cycle of major industry reshuffling, those who can truly cross the cycle are never reliant on one or two viral products, but on a mature, balanced, sustainable product matrix and brand system.

Geely Automobile Group CEO Fan Jiayue once systematically expounded Geely's strategic determination to adhere to "long-termism" in the AI era; Li Shufu explicitly proposed to "forge a management team and an enterprise culture capable of fighting a war of attrition strategically". From "quantity expansion" to "quality leap", from multi-brand tactics to "One Geely" system integration - this automaker that has walked for forty years is proving in the most pragmatic way: Enterprises adhering to long-termism often walk further and more solidly.

When it comes to domestic car brands, many people's impression may still be stuck at the stage of mainstream family cars. However, this is already old news from a few years ago. You should know that current domestic car brands not only beat joint venture brands in the domestic market, but have also surpassed foreign car brands on multiple tracks such as high-end development and overseas exports. Take the Geely Automobile we are talking about today for example.

Growth Momentum Leads the Industry

According to the latest data released by the official, Geely Automobile's cumulative sales in May reached 237,637 vehicles. It achieved double growth year-on-year and month-on-month for three consecutive months, leading the overall market with stable growth and impressive results. However, compared to this already excellent total performance, many industry insiders, after seeing the sales results of each brand under Geely Automobile, will be amazed that its quality is also getting higher.

As is well known, there are two hardest markets in the automotive industry: the luxury high-end market and the overseas export market.

Taking Geely Automobile as an example, its "Global Luxury Technology Brand" — Zeekr Automobile, reached deliveries of 34,377 vehicles in May, an 81.8% increase year-on-year and an 8.1% increase month-on-month, achieving double growth for four consecutive months. The average transaction price per vehicle also increased by 52.4% year-on-year. What is even more shocking is that the sales share of Zeekr 9 Series and 8 Series, which are priced as high as 400,000 to 500,000, accounts for nearly 50%!

Not only that, Geely Automobile's "Global New Energy High-End Brand" — Lynk & Co, also achieved May sales of 20,732 vehicles, with new energy vehicle sales accounting for 70.8%, and the brand's cumulative sales have broken 1.8 million. This shows that Geely Automobile's high-end models have not only won the recognition of a large number of consumers with excellent product power, but have also completed the transformation of volume and price rising together at the brand level.

Of course, as the undisputed leading automotive enterprise in China, Geely Automobile's focus is no longer limited to the domestic market. It chose to go global to challenge the more difficult overseas market. This is not the case, May's overseas export achievement of 85,144 vehicles set a new record for export sales. It is worth mentioning that the hot-selling products of Geely Automobile brands overseas are also mostly high-end or new energy vehicles.

For example, Zeekr has entered more than 50 countries and regions, and the cumulative global delivery volume of Zeekr 7X has exceeded 160,000 vehicles; Geely Galaxy Starship 7 EM-i remained the champion of new energy plug-in hybrid SUV sales in Kazakhstan for March and April; Geely Galaxy E5 remained the champion of pure electric SUV-C market sales in Australia, Argentina, UAE, Morocco, and Uruguay for the first quarter, and stayed in the top three in Brazil, Uzbekistan, and Indonesia new energy pure electric SUV-C models!

Hardcore Strength Creates Brilliance

Obviously, whether it is the rapid sales growth trend, or the hot sales in new energy, high-end market and overseas market, it is inseparable from hard strength as support. Taking Lynk & Co Automobile as the first car racing brand in China for example, top technology shouldn't just stay on the marketing level, but must be proven on the track. Therefore, it recently announced carrying 03+ TCR Racer, 03++ Racer, and 03 CUP EVO three racing cars to participate in TCR China, CTCC China Cup, and Lynk & Co Cup three major events simultaneously.

With hardcore strength, Lynk & Co naturally fears no high-difficulty tests. In the two-round finals of TCR China, the 03+ TCR Racer achieved the results of 4 championships, 1 runner-up, and 2 third-place finishes with its hardcore performance strength; in the CTCC China Cup, the Lynk & Co Zongheng Racing Team even achieved the results of 2 championships, 2 runner-ups, and 1 third-place finish. At the same time, in the 2026 Season FIA TCR World Tour opener, the Starri TCR Racer of Geely China Star Racing Team (Geely Cyan Racing) also won the race in the final and brought back the historical first win. This not only means that Starri TCR has world-class competitiveness, but also marks that Geely China Star Racing Team has officially completed the first chapter of the Geely Automobile Sports New Era.

At the same time, in technical levels such as intelligence and safety, the Haohan inherited Geely and Volvo safety heritage, assisted driving mileage grew by 215% in one year, leading the entire industry with the fastest growth rate. In the recent Euro NCAP official test, Geely Galaxy Starship 7 EM-i (Geely STARRAY EM-i) successfully completed the exceeding standard bilateral serial limit crash test at the France UTAC Laboratory. This not only intuitively confirms Geely's leading vehicle safety technology and mature systematic safety strength, but also lays a solid foundation for Chinese automotive safety technology to go international and participate in global industry standards!

Daxia Car Talk: I believe many people, after seeing Geely Automobile's sales data, will have the praise "It's too comprehensive" in mind. After all, car enterprises that can achieve impressive results in new energy, high-end, overseas exports, and even on the track at the same time, let alone in the independent domestic brand circle, you can't even find a few car enterprises in the global automotive industry that can achieve these things simultaneously!

On June 1, Geely Automobile Holdings Co., Ltd. (shturl.) released May sales data, with sales reaching 237,637 units that month, achieving double-digit growth month-over-month and year-over-month for three consecutive months. New energy, overseas exports, and each brand segment delivered outstanding performance, demonstrating strong growth momentum.

Sales Rise Across the Board; New Energy Share Continues to Lead

In May, Geely Automobile's overall sales grew steadily, with its three core brands working in synergy:

• Geely brand sales reached 182,528 units, solidifying the group's sales foundation;
• Lynk & Co brand sales reached 20,732 units, cumulative sales exceeded 1.8 million;
• ZEEKR delivered 34,377 units, a year-on-year increase of 81.8%, achieving double-digit growth month-over-month and year-over-month for four consecutive months. The average transaction price per unit surged 52.4% year-on-year, with the 9-series and 8-series models accounting for nearly 50%.

Group new energy sales (including Geely, Lynk & Co, ZEEKR) reached 133,355 units, accounting for 56.1%, exceeding 50% for four consecutive months, showing significant results in new energy transformation.

Overseas markets achieved another breakthrough. May export sales reached 85,144 units, a new historical high. Among them, new energy product exports were 40,803 units, accounting for 47.9%, with global layout continuously deepening.

Multiple Brands Work in Unison; Product Matrix Continues to Upgrade

ZEEKR: Luxury Pure Electric Sales and Value Rise Together; Flagship New Product Leads with Power

The refreshed ZEEKR 009 officially launched on May 19, with a limited-time price starting at 413,800 yuan after benefits. The seven-seat Ultra+"Family Edition" order share exceeded 60%. The new car features a full-stack 900V high-voltage architecture, CLTC range of 720 km, adding 510 km of range in 10 minutes of charging, 0-100 km/h acceleration in just 3.9 seconds, paired with a 700 TOPS computing power Thor-U chip, achieving the pinnacle of intelligence and performance.

ZEEKR 7X global cumulative deliveries exceeded 160,000 units, expanding to over 40 regions in one year of going global; ZEEKR 9X cumulative deliveries surpassed 60,000 units, with shooting brake model confirmed orders continuously breaking 10,000.

Lynk & Co: Electrification Transformation Accelerates; Sports Performance Redefined

Lynk & Co May new energy model sales were 14,688 units, accounting for 70.8%. Lynk & Co 10 and Lynk & Co 10+ officially launched at the end of May and started the first batch of deliveries, redefining the standard for mid-to-large size sports pure electric sedans with ultimate driving control.

Coinciding with the brand's 10th anniversary, nearly 100 Lynk & Co stores nationwide completed image refreshes, and channel new energy transformation is landing on a large scale; meanwhile, signing Han Dongjun as the Automotive Sports Ambassador, with frequent race results, winning multiple championships in TCR China and CTCC events.

Geely Brand: Hit Models Frequently; Covering All Sub-segments

• Geely Galaxy: May sales 81,727 units, Xingyao 7 MAX sales exceeded 10,000 units within 23 hours of launch, all-new Xingyuan range fully upgraded, limited-time rights price starting at 61,800 yuan, 700,000 units delivered in 573 days;
• Geely China Star: May sales 100,801 units, double growth month-over-month and year-over-month, Boyue and Double Bin family year-on-year increase both exceeded 45%, Xingrui TCR race car won world-class event championships;
• New products such as Emgrand and Cowboy were launched successively, consolidating the leading position in the family car market; Emgrand family global cumulative sales exceeded 4.2 million units.

Dual Breakthrough in Globalization and Intelligence; Strengthening the Foundation for Development

Overseas markets bloomed in multiple points, with multiple ZEEKR and Geely Galaxy models topping sales lists in sub-segments in countries such as Australia, Mexico, and Malaysia; in May, Geely Automobile reached a strategic cooperation with the England team, continuously expanding the globalization "friend circle."

In the field of intelligence, Qianli Haohan assisted driving cumulative mileage reached 1.38 billion kilometers, activation rate 93.8%, year-on-year growth 215%, cumulative avoidance 8.9 million times, safety strength industry-leading. Geely Galaxy Starship 7 EM-i completed extreme collision tests, demonstrating Chinese automobile manufacturing strength with hardcore safety.

Based on the "One Geely" strategy, Geely Automobile will continue to deepen new energy and intelligence transformation, accelerate global layout, drive the Chinese automobile industry to continue upward with all-round upgrades in products, technology, and brands.