July 16, 2026, Geely Automobile Group officially released the world's first Thunder 16-in-1 Intelligent Electric Drive. This new generation 800V High-Voltage Electric Drive System, fully developed in-house by its subsidiary Xingqu Technology, breaks through the industry technology ceiling with three generational advantages: Ultimate Energy Saving, Peak Performance, and All-Area Reliability. First equipped on the Geely Galaxy TT model, it seized two Guinness World Records "Lowest Energy Consumption for Production Pure Electric Cars Around Qinghai Lake" and "Longest Continuous Dual-Car Drift Electric Vehicle on Slippery Roads" in one go, redefining global high-performance integrated electric drive standards and marking Chinese brand electric drive technology stepping into the global first echelon.

Currently, electric drives in the new energy industry generally face pain points such as insufficient integration, difficulty balancing energy consumption and performance, power decay in extreme conditions, and weak long-term reliability. Relying on Xingqu Technology's accumulation of over 1,000 patent technologies, Geely integrated the entire industry chain of R&D, materials, manufacturing, and verification, created a 16-in-1 Deep Integration Architecture, integrating 16 software/hardware functions including motor, electronic control, small three-electric, thermal management, and all-area AI control into one, achieving four core breakthroughs: Lightweight, High Efficiency, High Computing Power, Strong Durability, and completely solving the industry problem that traditional electric drives "cannot have both energy saving and performance".

Ultimate Energy Efficiency Breakthrough, 93.8% Comprehensive Efficiency Sets Production Benchmark Peak

The Thunder 16-in-1 Intelligent Electric Drive is positioned as the world's highest integrated production electric drive assembly. The entire machine weighs only 75kg, achieving over 15% weight reduction compared to mainstream industry products, with Z-direction height compressed to within 325mm, providing an additional 28L storage space in the cabin; Integrated Magnesium Alloy Shell and Common Shell Design simplify over 180 components, reducing high-voltage and low-voltage harness lengths by 30% and 15% respectively, reducing energy transmission loss from the structural source.

Relying on eight core material process innovations including 800V High-Voltage Platform, Silicon Carbide Power Devices, Ultra-Thin Silicon Steel Sheets, and Umini-Pin Flat Wire, the entire electric drive achieves a CLTC comprehensive efficiency of 93.8%, reaching No. 1 in the production vehicle industry. Wherein 800V High-Voltage Architecture significantly reduces operating current, reducing transmission loss by 80%; SiC Chip paired with Miniaturized Packaging reduces switching and conduction losses by 30% and 15% respectively; 0.2mm Ultra-Thin Low-Stress Silicon Steel Sheets compared to market mainstream 0.35mm products directly reduce iron loss by 30%; Flat Wire Process shortens total copper wire length by nearly 1296mm, optimizing copper loss by 2%. Multiple process overlaps efficiently convert every kWh of energy into driving kinetic energy, for every 1% efficiency improvement, vehicle 100km energy consumption reduces by 1.5%.

To adapt to energy consumption needs for all-scenario travel, Geely Xingrui AI Cloud Power Large Model carries three smart energy algorithms, covering winter low temperature, highway cruising, and city commuting all scenarios. In low-temperature scenarios, AI Energy Storage Control can store heat energy in advance, reducing heating power consumption in -18°C extreme cold environment by 40%; in high-speed conditions AI All-Area Loss Optimization dynamically balances copper and iron losses, improving motor efficiency by 0.8%; city roads automatic energy recovery combines road conditions to regenerate feedback intensity, improving energy response speed by 50%. In the all-area complex road condition energy consumption challenge around Qinghai Lake, Geely Galaxy TT equipped with this electric drive achieved actual test energy consumption as low as 8.20kWh/100km, refreshing the Guinness World Record for production pure electric car energy consumption, fully validating ultra-high energy efficiency hard power.

Full-Spectrum Performance Maxed, 425kW AWD 3.8 Seconds 0-100km, 46km Extreme Drift No Power Decay

The Thunder 16-in-1 Electric Drive breaks the inherent cognition "Energy Saving Electric Cars Have No Performance". The AWD version is equipped with Front 180kW Asynchronous Auxiliary Drive + Rear 245kW Permanent Magnet Main Drive, with combined peak power of 425kW, 0-100km/h acceleration only 3.8 seconds, achieving both home comfort and supercar-level power.

Industry First One-Core All-Area Integrated Control is the performance core support. Traditional electric drive multi-chip distributed control link delay about 40ms, while Thunder 16-in-1 integrates all power domain computations into a single high-computing power chip, compressing instruction response fastest to 2ms, power output as-stepped-as-had, man-car unity. Cooperating with AI Deviation Prediction Control and Adaptive PID Algorithm, real-time torque error narrowed from 3% to 1%; AI Reinforcement Learning Posture Prediction combines IMU multi-dimensional sensing, millisecond-level dynamic allocation of front and rear axle torque, vehicle posture more stable on slippery roads and in turns.

Addressing high-temperature decay pain points for fierce driving, Industry First 54-Channel Directed Centrifugal Oil Cooling System, 360° full coverage of winding ends, motor maximum operating temperature reduced by 15°C, insulation life improved by 10%, long-time full power output no torque limit, no decay. At Dongying Intelligent Connected Vehicle Test Site, two Geely Galaxy TT completed over 46km continuous dual-car drift on slippery roads, in one go breaking Porsche's long-held Guinness World Record for electric vehicle drift distance. Under continuous high RPM, high torque, high thermal load extreme conditions, electric drive power throughout stable, torque output precise, fully proving the extreme reliability of cooling system and electronic control algorithms.

Full-Link Strict Verification, 5 Million Kilometer Durability Builds All-Area Safe and Reliable System

At the reliability level, Thunder 16-in-1 Electric Drive completed over 9000 all-area tests, cumulative 5 million kilometer vehicle road durability verification, covering 15 major verification fields, passed China Automotive Technology and Research Center "High Quality Electric Drive" Authority Certification. Deep Integration Architecture significantly reduces harness, connectors and other consumable parts, reducing failure probability at hardware level; production line achieves micron-level machining accuracy, rotor production line automation rate over 95%, full-process production data traceable, ensuring every electric drive quality consistent.

Intelligent Active Maintenance System achieves safety upgrade. Electric drive equipped with AI Smart Health Management System, relying on digital twin and life prediction models, real-time monitor motor temperature, bearing wear, lubricating oil state, power module health, predict parts wear risk in advance, achieve active warning in cloud "Online Doctor" mode, replace traditional passive maintenance, significantly reduce vehicle use failure probability. Entire electric drive passed -60°C to 140°C wide temperature zone, 1512 hours salt spray, 24 hours 900mm water depth immersion and other out-of-syllabus tests, reached IP68 highest dust and water proofing grade, adapted to global various extreme climates and road conditions.

Xingqu Technology Builds Global Industry Base, Geely Three-Electric Invisible Champion Matrix Formed

The landing of this Thunder 16-in-1 Electric Drive, behind is Geely Group's Three-Electric Full-Stack In-House R&D System laid out for many years. Core Carrier of Electric Drive Division Xingqu Technology as one of Geely's Three Major Power "Invisible Champions", builds R&D and manufacturing network covering the globe. Domestic layout of Wuxi, Hangzhou, Ningbo, Quzhou, Jiaxing five major intelligent manufacturing bases, established overseas R&D center in Sweden, planning overseas factory in Malaysia, electric drive total assembly annual capacity reached 3 million units; cumulative patent applications over 1000, invention patent share over 60%, possessing world's first 30000rpm high power motor test bench, laboratory obtained CNAS national level certification, can independently complete all electric drive test projects.

First Half 2026 Xingqu Technology motor and electronic control installed volume stably tops industry TOP3, product matrix covers 400V-900V full voltage platform, equipped for Geely Galaxy, Zeekr, Lynk & Co, Volvo, Lotus and other own brands, meanwhile bulk supplying Jaguar Land Rover, Renault and other overseas car companies, signed long-term designated orders with multiple European top car companies, continuously outputting Chinese self-developed power technology to the world.

To date, Geely completed "Invisible Champion" layout in Hybrid, Battery, Electric Drive three major tracks: Haosi Power builds global leading hybrid system, Jiyao Tongxing layouts 150GWh Short Knife Battery capacity, Xingqu Technology tops global electric drive technology first echelon. The three form a synergistic ecology, building a completely autonomous and controllable three-electric industry chain, completely escaping overseas core component technology dependence. From Thunder Electric Hybrid, Shield Gold Brick Battery to this Thunder 16-in-1 Intelligent Electric Drive, Geely achieves full coverage of pure electric, hybrid, methanol diverse power technologies, fortify technology moat for brand globalization expansion.

Leading Industry High-Quality Transformation, Chinese Electric Drive Technology Achieves Global Discourse Power Leap

With global new energy vehicles accelerating popularization, electric drive as whole vehicle core power component becomes key ruler measuring car company core technology strength. In the past overseas enterprises long dominate electric drive underlying architecture, material process and standard system, while Chinese electric drive schemes represented by Xingqu Technology Thunder 16-in-1 achieve integration, energy efficiency, performance, reliability all-around surpassing international top products, completing leap from technology following to global leading.

Industry experts express that Geely Thunder 16-in-1 Intelligent Electric Drive launch not only brings consumers lower energy consumption, stronger performance, more durable pure electric travel experience, but also drives domestic electric drive industry chain materials, chips, manufacturing process overall upgrade. Relying on scaled production, globalization support, full-link in-house R&D advantages, Geely will continuously promote high voltage high integrated electric drive technology popularization, drive local supply chain collaborative development, assist Chinese automobile industry in global new energy track seizing technical commanding heights.

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In the future, Thunder 16-in-1 Intelligent Electric Drive will be successively applied to Geely Galaxy, Zeekr full series multiple pure electric models, covering home, sport, high-end multiple sub-markets, with mature production technology benefiting users universally; Xingqu Technology will also continuously iterate next-generation electric drive products, expand overseas market support share, continuously outputting China self-developed new energy power schemes, driving global automobile industry green low-carbon transformation to reach new stage.

16 Julai 2026, Kumpulan Kereta Geely secara rasmi melancarkan Penggerak Elektrik Pintar 16 Dalam 1 Thunder Pertama Dunia. Sistem Penggerak Elektrik Voltan Tinggi 800V generasi baharu yang dikemaskini sepenuhnya oleh teknologi Xingqu di bawahnya, dengan kelebihan tiga generasi berimpak maksimal, prestasi puncak, dan kebolehpercayaan merangkumi seluruh, telah memecahkan had teknologi industri, dipasang pertama kali pada model Geely Galaxy TT, sekaligus meraih dua rekod Dunia Guinness "Konsumsi Bateri Elektrik Murni Terendah Melintasi Tasik Qinghai untuk Kereta Pengeluaran" dan "Drift Dua Kereta Berterusan Terpanjang di Permukaan Jalan Licin untuk Kereta Elektrik", mendefinisikan semula piawaian Penggerak Elektrik Integrasi Prestasi Tinggi Global, menandakan teknologi Penggerak Elektrik China telah mencapai sepenuhnya tahap pertama global.

Sekarang ini, Penggerak Elektrik industri Kenderaan Baharu umum wujud masalah utama keterintegrasian tidak mencukupi, tenaga dan prestasi sukar diimbangi, kuasa berkurangan di keadaan batas, dan kebolehpercayaan jangka panjang lemah. Geely bermodalkan lebih daripada seribu paten teknologi teknologi Xingqu, menghubungkan penyelidikan, bahan, pembuatan, pengesahan, rantaian industri penuh, mencipta arkitektur integrasi mendalam 16 Dalam 1, menyatukan 16 fungsi perisian dan perkakasan seperti motor, kawalan elektrik, komponen elektrik kecil, pengurusan suhu, kawalan AI merangkumi seluruh, mencapai empat terobosan teras pembinaan ringan, kecekapan tinggi, kekuatan pengiraan tinggi, ketahanan tinggi, menyelesaikan sepenuhnya masalah industri "penghematan tenaga dan prestasi tidak boleh dicapai bersama" dalam Penggerak Elektrik tradisional.

Langsung Mencapai Kecekapan Tenaga, Kecekapan Gabungan 93.8% Menciptakan Puncak Pengeluaran Kelas Sama

Penggerak Elektrik Pintar Thunder 16 Dalam 1 dilabel sebagai Penggerak Elektrik Pengeluaran dengan Keterintegrasian Tertinggi Global, unit lengkap hanya 75kg, mengurangkan berat lebih daripada 15% berbanding produk utama industri, ketegangan Z dipadatkan di bawah 325mm, menambah ruang penyimpanan 28L di kubah kenderaan; rangka padu logam magnesium, reka bentuk rangka bersama menjimatkan lebih daripada 180 komponen, panjang alur kawalan voltan tinggi dan voltan rendah masing-masing dikurangkan 30%, 15%, dari sumber struktur mengurangkan kehilangan pemindahan tenaga.

Memetik platform Voltan Tinggi 800V, peranti kuasa karbon silikon, lembaran silikon-besi super tipis, teknik kabel Umini-Pin empat teras inovasi bahan dan proses, keseluruhan sistem penggerak mencapai Kecekapan Gabungan CLTC 93.8%, mencapai nombor satu industri untuk model pengeluaran. Antara lain, arkitektur Voltan Tinggi 800V mengurangkan kuat arus operasi dengan ketara, kehilangan pemindahan dikurangkan 80%; cip SiC dikombinasikan dengan pakej pengecilan, kehilangan suis dan konduksi masing-masing turun 30%, 15%; lembaran silikon-besi 0.2mm tekanan rendah berbanding produk utama pasaran 0.35mm, kehilangan besi terus turun 30%; teknik kabel datar memendekkan jumlah panjang kabel tembaga hampir 1296mm, pengoptimuman kehilangan tembaga 2%. Pelbagai proses bertindih, menjadikan setiap unit tenaga elektrik ditukar dengan efisien kepada tenaga pergerakkan, kecekapan setiap peningkatan 1%, konsumsi elektrik per 100km keseluruhan kenderaan menurun 1.5%.

Bagi menyesuaikan keperluan tenaga pergerakan dalam semua situasi, model besar kuasa awan AI Xingrui Geely memasang tiga algoritma tenaga pintar, meliputi musim sejuk suhu rendah, pelayaran halaju tinggi, perjalanan bandar semua situasi. Dalam situasi suhu rendah, kawalan penyimpanan tenaga AI boleh simpan haba terlebih dahulu, dalam persekitaran sangat sejuk -18°C, kuasa pemanasan dikurangkan 40%; dalam keadaan halaju tinggi, pengoptimuman kehilangan merangkumi AI seimbang dinamik kehilangan tembaga dan besi, kecekapan motor meningkat 0.8%; pemulihan tenaga automatik jalan bandar bergabung dengan pengawalan keadaan jalan kekuatan resapan, kelajuan respon tenaga meningkat 50%. Dalam cabaran tenaga keadaan kompleks merangkumi Tasik Qinghai, model Galaxy TT yang memasang penggerak ini, ujian nyata konsumsi bateri rendah sehingga 8.20kWh/100km, memecahkan rekod Dunia Guinness konsumsi bateri untuk kereta pengeluaran elektrik murni, mencukupi membuktikan kehebatan kecekapan tinggi.

Prestasi Sepenuhnya Dimaksimumkan, Penggerak Empat Roda 425kW Pecah Seratus 3.8 Saat, Drift Batas 46km Kuasa Tanpa Pengurangan

Penggerak Thunder 16 Dalam 1 memecahkan pemikiran tetap "Kereta Elektrik Jimat Tenaga Tiada Prestasi", versi penggerak empat roda memasang penggerak bantuan asinkron depan 180kW + penggerak utama permanen belakang 245kW, kuasa puncak gabungan 425kW, pecah seratus hanya 3.8 saat, mencapai gabungan keselesaan rumah dan kuasa tingkat kereta super.

Kawalan integrasi penuh dengan satu cip pertama industri adalah sokongan teras prestasi, Penggerak Elektrik tradisional laluan kawalan chip berbilang kelewatan jalur kira-kira 40ms, manakala Thunder 16 Dalam 1 menyatukan semua pengiraan domain kuasa ke satu cip kekuatan pengiraan tinggi, respon arahan paling pantas dipadatkan hingga 2ms, keluaran kuasa mengikuti tekanan tersedia, penyatuan manusia dan kereta. Berganding dengan kawalan prediktif bias AI dan algoritma PID adaptif, ralat tork masa nyata dari 3% mengerut hingga 1%; prediksi sikap pembelajaran penguatan AI bergabung dengan penginderaan berbilang dimensi IMU, pembahagian tork paksi depan belakang dinamik milisaat, sikap kenderaan jalan licin, belokan lebih stabil.

Menyedari masalah utama pengurangan kuasa suhu tinggi pemanduan aktif, sistem sejuk minyak berarah berpusat 54 laluan pertama industri, pusingan 360° meliputi hujung wayar gelung, suhu operasi tertinggi motor diturunkan 15°C, umur isolasi meningkat 10%, keluaran kuasa penuh masa lama tanpa had tork, tanpa pengurangan. Di Medan Ujian Internet Cerdas Dongying, dua model Galaxy TT menyiapkan Drift Dua Kereta Berterusan Permukaan Jalan Licin lebih daripada 46km, sekali lagi memecahkan rekod Dunia Guinness Drift Kereta Elektrik Jarak Lama yang dipegang Porsche bertahun-tahun. Dalam keadaan batas putaran tinggi, tork tinggi, beban panas tinggi berterusan, penggerak elektrik sepanjang masa kuasa stabil, keluaran tork tepat, mencukupi membuktikan kebolehpercayaan batas sistem sejuk dan algoritma kawalan elektrik.

Pengujian Ketat Rantaian Penuh, Ketahanan 5 Juta Kilometer Membina Sistem Kebolehpercayaan dan Keselamatan Merangkumi Seluruh

Dalam lapisan kebolehpercayaan, Penggerak Elektrik Thunder 16 Dalam 1 menyiapkan lebih daripada 9000 ujian merangkumi seluruh, pengujian ketahanan jalan keseluruhan kenderaan 5 juta kilometer akumulatif, meliputi 15 bidang pengujian, melalui pengesahan autoritatif "Penggerak Elektrik Berkualiti Tinggi" Pusat China untuk Kenderaan. Arkitektur integrasi mendalam secara besar mengurangkan alur, sambungan, komponen mudah rosak lain, dari lapisan perkakasan mengurangkan kemungkinan kerosakan; barisan pengeluaran mencapai ketepatan pemprosesan mikrometer, kadar automasi barisan pengeluaran rotor lebih daripada 95%, data pengeluaran seluruh proses boleh dilacak, menjamin keseragaman kualiti setiap penggerak elektrik.

Sistem penyelenggaraan proaktif pintar mencapai peningkatan keselamatan, Penggerak Elektrik memasang sistem pengurusan kesihatan pintar AI, memetik rangka digital dan model ramalan umur, memantau masa nyata suhu motor, keausan bantalan, keadaan pelincir, kesehatan modul kuasa, meramal terlebih dahulu risiko keausan komponen, dengan mod "Doktor Dalam Talian" awan mencapai amaran proaktif, menggantikan pembetulan pasif tradisional, mengurangkan secara besar kemungkinan kerosakan penggunaan kenderaan. Keseluruhan Penggerak Elektrik melalui pengujian -60°C hingga 140°C suhu luas, 1512 jam kabut garam, 24 jam 900mm perendaman air, mencapai Tahap Kalis Debu dan Air IP68 Tertinggi, disesuaikan dengan semua iklim dan keadaan jalan global.

Teknologi Xingqu Membina Asas Industri Global, Matriks Juara Tersembunyi Tiga Elektrik Geely Terbentuk

Pelaksanaan Penggerak Elektrik Thunder 16 Dalam 1 kali ini, di belakangnya ialah sistem pembangunan sepenuhnya dalam rumah Tiga Elektrik Geely Group yang disusun bertahun-tahun, wadah utama sektor Penggerak Elektrik teknologi Xingqu sebagai salah satu "Juara Tersembunyi" Tiga Kuasa Geely, membina rangkaian pembuatan dan penyelidikan merangkumi global. Susunan domestik Wuxi, Hangzhou, Ningbo, Quzhou, Jiaxing lima pangsa pembuatan pintar, Sweden mendirikan pusat penyelidikan luar negara, merancang pabrik luar negara Malaysia, kapasiti pengeluaran tahunan penggerak elektrik gabungan mencapai 3 juta unit; secara kumulatif memohon paten lebih daripada 1000, peratusan paten ciptaan lebih daripada 60%, mempunyai rangka ujian motor berkuasa besar putaran 30000rpm pertama dunia, makmal mendapat pengesahan negara CNAS, boleh secara berasingan menyiapkan semua projek ujian penggerak elektrik.

Setengah Pertama 2026 jumlah pemasangan motor dan kawalan teknologi Xingqu稳居 3 teratas industri, matriks produk meliputi semua platform voltan 400V-900V, melengkapi Geely Galaxy, Zeekr, Lynk & Co, Volvo, Lotus semua merek sendiri, serentak secara pukal membekal Jaguar Land Rover, Renault semua syarikat kereta luar negara, menandatangani pesanan tetap jangka panjang dengan pelbagai syarikat kereta teratas Eropah, secara berterusan mengeluarkan teknologi kuasa pembangunan sendiri China ke global.

Setakat ini, Geely disiapkan "Juara Tersembunyi" tiga laluan besar, Pencampuran, Bateri, Penggerak Elektrik: Kuasa Haoshi mencipta sistem pencampuran memimpin global, Jiyao Tongxing menyusun kapasiti bateri Gold Brick 150GWh, Teknologi Xingqu mendaki tahap pertama teknologi penggerak elektrik global, ketiganya membentuk ekosistem koordinasi, membina rantaian industri Tiga Elektrik sepenuhnya autonomi dan terkawal, mengatasi sepenuhnya ketergantungan teknologi komponen terbit luar negara. Dari Telek Hybrid, Bateri Gold Brick Shendun hingga Penggerak Elektrik Pintar Thunder 16 Dalam 1 kali ini, Geely mencapai penuh liputan teknologi kuasa pelbagai Murni Elektrik, Pencampuran, Metanol, memperkukuh sungai parit pertahanan teknologi untuk ekspansi global merek.

Mempimpin Peralihan Berkualiti Tinggi Industri, Suara Global Teknologi Penggerak Elektrik China Naik Tindakan

Bersama pelbagai普及an Kenderaan Elektrik Baharu global mengikut cepat, Penggerak Elektrik sebagai komponen kuasa terbit keseluruhan kenderaan, menjadi penggaris utama mengukur kekuatan teknologi terbit syarikat kereta. Masa lalu syarikat luar negara lama menguasai arkitektur asas Penggerak Elektrik, proses bahan dan sistem standard, manakala skim Penggerak Elektrik buatan negara diwakili oleh Penggerak Elektrik Pintar 16 Dalam 1 Thunder Teknologi Xingqu, mencapai kelebihan keterintegrasian, kecekapan tenaga, prestasi, kebolehpercayaan secara serentak melampaui produk teratas antarabangsa, menyelesaikan daripada lari belakang teknologi kepada memimpin larian global.

Pakar industri menyatakan, pelancaran Penggerak Elektrik Pintar 16 Dalam 1 Thunder Geely, bukan sahaja membawa pengalaman perjalanan murni elektrik konsumsi lebih rendah, prestasi lebih kuat, tahan lama kepada pengguna, malah menggerakkan pengurusan bahan, cip, teknologi pembuatan industri Penggerak Elektrik domestik secara keseluruhan peningkatan. Memetik kelebihan pengeluaran skala besar, pelengkap global, pembangunan sepenuhnya dalam rumah seluruh rantaian, Geely secara berterusan mendorong penyebarluas teknologi Penggerak Elektrik Voltan Tinggi Keterintegrasian Tinggi, membawa perkembangan rantaian bekalan tempatan, membantu industri automotif China merampas titik tertinggi teknologi dalam laluan Kenderaan Elektrik Baharu global.

Penilaian Kereta Rakyat

Masa depan, Penggerak Elektrik Pintar Thunder 16 Dalam 1 akan turunan secara beransur-ansur ke semua model Murni Elektrik Geely Galaxy, Zeekr semua siri, meliputi rumah, sukan, teratas semua pasar niche, dengan teknologi pengeluaran matang manfaatkan pengguna luas; Teknologi Xingqu juga akan secara berterusan mengembangkan generasi baharu produk penggerak elektrik, mengembangkan saham pelengkap pasaran luar negara, secara berterusan mengeluarkan skim kuasa新能源 pembangunan sendiri China, mendorong peralihan hijau rendah karbon industri automotif global menuju fasa baharu.

May 28, at the launch event of Geely Galaxy's new model Star Wish, Geely Galaxy officially announced:

Geely Galaxy has become the broadcasting partner of the 2026 World Cup in North America organized by China National Radio and Television, and has exclusively sponsored CCTV-5 flagship sports program "Elite Feast".

Geely relevant personnel revealed exclusively to Global Auto at the signing scene of the strategic agreement with the station before the launch event that this cross-boundary partnership took less than seven or eight days from initial contact to final signing.

The Party Committee Secretary of the General Manager's Office of China National Radio, Television and Broadcasting, Ren Xuean, stated at the launch event site that this cooperation is "a strong alliance between a national platform and a national brand, as well as a perfect fusion of sports spirit and Chinese manufacturing".

Geely Automobile Group CEO Gan Jiayue

Geely Automobile Group CEO Gan Jiayue attributed this rapid two-way engagement to both parties' "shared longing for beauty and happiness". From his perspective, by using the station as a "bridge built for Chinese audiences to connect directly to the World Cup", Geely Galaxy is speeding up to push the high-quality intelligent travel experience representing Chinese manufacturing onto the global arena.

According to incomplete statistics, this is the first Chinese brand to interact with this North American World Cup.

As everyone knows, due to the impact of the initial stagnation in negotiations between the station and FIFA on copyright, the commercial value and expectations of this North American World Cup in China were continuously undervalued by the market.

On May 15, when the station and FIFA reached a broadcast agreement at the last minute, the extremely compressed sponsorship window period caused some enterprises to face a dead end due to too long decision chains and inability to react quickly, leading to many brewing commercial cooperation projects to be unfortunately aborted.

On the contrary, Geely Galaxy, within less than half a month after the station completed copyright signing, successfully completed the sponsorship lock and in-depth participation of this World Cup prime program. Under the extremely tight time window, this is not only a grab for scarce marketing resources, but also a test of corporate decision-making mechanisms.

This determination to quickly bet on core assets in uncertainty reflects the system efficiency and industrial confidence of Geely Galaxy in the breakthrough of new energy strategy.

To be honest, car marketing today is becoming increasingly homogeneous, making good resources that can truly penetrate circles extremely scarce. Such a super event held every four years that can attract global attention, like the World Cup, is more of a lucky encounter.

Multiple sports marketing professionals told Global Auto that regarding this World Cup resource of the station, due to the earlier minor episode, the reaction time left for major brands was not much. "Overall, for resources at this level, it's about speed and decisiveness."

When many enterprises were hesitating and watching due to the short negotiation window period, even missing good opportunities, Geely Galaxy did not hesitate and locked the golden resources of the World Cup before everyone else.

Of course, for Geely, the reason for daring to bet heavily on the World Cup at this time is because they deeply understand the connection between car manufacturing and sports.

Beyond the surface noise of marketing, competitive sports and car manufacturing are essentially the same thing. A high-level sports competition is backed by long-term systematic training, requiring athletes to repeatedly hone and strive, just to win the championship or break through themselves in the end. Car manufacturing also has no shortcuts; this trait of strictly following objective laws and practicing core skills step by step is exactly the foundational tone that the current auto industry should uphold.

Geely previously sponsored high-standard sports events such as Hangzhou Asian Games, Harbin Asian Winter Games, Chengdu World Games, Hangzhou Marathon, etc.

△ One of the venues for the 2026 World Cup: Mexico City Aztec Stadium (Reference Photo)

In the first quarter of this year, Geely Automobile Group's sales volume broke through 700,000 units strongly, topping the Chinese independent brand sales champion. On the new energy track representing the future, Geely Galaxy became the "new energy brand that reached 2 million cumulative sales in the fastest time" in only 37 months, achieving a phenomenal "Galaxy Speed".

Long-term technical deep cultivation proves that today's Chinese auto industry is fully capable of connecting with the world's top level and has formed significant leading advantages in some key technology fields.

If holding the "Elite Feast" exclusively is a grand breakout for Geely Galaxy in the public awareness level, then its overseas achievements shown at the product and service end completely verify the great ambition of Chinese car companies to seek full-chain discourse power in the international market. When the domestic market is still stuck in the share of a single track, Geely's new products have already completed substantive positioning on the international track first.

Gan Jiayue announced a set of data with great industrial insight at the launch event:

In the just passed quarter, Geely "Star Wish" won the sales champion of pure electric hatchbacks in countries such as Mexico, Indonesia, Costa Rica, Brazil, etc., and ranked in the top three in the global new energy vehicle sales list, becoming the Chinese new energy model with the highest ranking. This represents that Chinese new energy products are truly competing in the "final round" of the global auto industry.

Along with the product going overseas is the comprehensive extension of the ecosystem. To welcome the North American World Cup, Geely's Mexico subsidiary launched a measure with great strategic significance: providing free airport pickup service for Geely car owners going to Mexico to watch the game. This precisely echoes the strong momentum of Geely Group's exports breaking through 200,000 units in the first quarter of the year, with a year-on-year increase of 126%, marking that the enterprise is steadily realizing the strategic transformation from single product output to "product, service, ecosystem" full value chain output.

Beyond the World Cup carnival at the public level, Geely has also not relaxed its exploration of the high-barrier professional car sports field. With Ma Qinghua winning the station champion at the Italy round of the TCR World Tour, the strength of Chinese brands on the international professional track was verified again.

Geely Holding Group Senior Vice President Yang Xueliang

But this is not the endgame. Geely Holding Group Senior Vice President Yang Xueliang told Global Auto that Geely not only needs to consolidate the mass foundation in the field of car sports but also explore higher, currently actively responding and contacting to introduce top international events such as WSBK (World Superbike Championship) into China.

From exclusively sponsoring CCTV's football benchmark program, to defining new heights of going overseas with global sales champions, to deeply competing for professional top events, Geely has transcended the simple following stage, and is now playing its full value chain leading strategic trump card first on the global competition table with indisputable system determination.

May 28, when news broke that China Media Group officially signed an agreement with Geely Automobile Group, an industry-first mark was stamped here — Geely Galaxy became the "China Media Group 2026 FIFA World Cup USA+Canada+Mexico Broadcasting Partner", and exclusively sponsored CCTV-5 flagship program "A Feast of the Elite". While Chinese fans were still cheering for China Media Group regaining the World Cup broadcasting rights after four years, an automobile brand stepped forward first, protecting this public expectation with real money and concrete actions. This is not merely a commercial cooperation, but a strategic declaration from "China Smart Manufacturing" to "Global Brand". When the World Cup expands to 48 teams and spans three countries, when global attention locks onto this green field, Geely Galaxy's move is quietly rewriting the narrative logic of Chinese brand sports marketing.

I. From the Asian Games to the World Cup: Evolution of a Brand's Sports Sponsorship

The sports sponsorship of Geely Holding Group was not achieved overnight. As early as 2000, Geely committed to the development of Chinese football. This sports relationship spanning over twenty years reached a concentrated explosion during the Hangzhou Asian Games. As the first official partner of the Hangzhou Asian Games, Geely worked with the Asian Games Organizing Committee to donate to 56 football schools at home and abroad, scattering the fire of football across the land, allowing rural youth to chase dreams on the green field. More touching is that Geely invited the Daliang Mountains Girls' Youth Football Team out of the mountains to experience snow football at the Harbin Asian Winter Games, and rushed to the Chengdu World Games to feel the charm of the international sports gala. These actions were not one-off PR, but a continuous narrative of deep binding between the brand and the sports spirit.

This profound qualification in sports sponsorship became the solid backing for Geely Galaxy to secure the China Media Group World Cup broadcast partner seat this time. As the industry's first new energy vehicle brand to sponsor the China Media Group World Cup broadcasting, Geely Galaxy was not "a last-minute effort", but the natural result after long-term deep cultivation in the sports field. From the Asian Games, Asian Winter Games to the current World Cup, Geely's steps serving international top-level events have never stopped. Every participation accumulates brand credibility and major event support experience. These invisible "invisible assets" are exactly the key chips to win the trust of national-level media.

More strategically is that Geely Galaxy's sports marketing map has already unfolded. For the newly opened 2026 "Northeast Super", Geely Galaxy provided vehicle support throughout the process as an official strategic partner; multiple core models under its brand appeared or participated in sports sponsorship activities multiple times, allowing "sports spirit" to truly integrate into the daily travel of every fan. This "event matrix + product penetration" dual-wheel drive model makes Geely Galaxy become the emerging force with the highest participation rate and widest coverage in domestic new energy vehicle brands for sports events. From single event sponsorship to systematic event layout, Geely Galaxy is building a replicable sports marketing methodology.

II. From Mobility Partner to Life Partner: A "Beautiful Goal" of Brand Elevation

"Here for a Better Life" is the brand philosophy that Geely Galaxy has long adhered to. This slogan was transformed into concrete actions at the moment when billions of fans were worried about "whether they can watch the World Cup" — good cars not only need to carry passengers to the destination, but also to accompany users to enjoy every beautiful moment. Sponsoring China Media Group World Cup broadcasting is precisely the key jump that pushes the brand proposition from slogan to action. When CCTV cameras aim at the World Cup, Geely Galaxy's brand logo will enter the living rooms of hundreds of millions of Chinese families along with the broadcast of "A Feast of the Elite", becoming the warmest companion of this summer.

Behind this brand elevation lies Geely Galaxy's strong market confidence. As the fastest new energy vehicle brand to break through annual sales of one million, Geely Galaxy only took 37 months to reach 2 million units rolled off the line, becoming the brand in the global new energy industry to fastest achieve this milestone. The market performance of "every model is a hit" verifies its accurate product positioning and strong user reputation. Under its brand, Geely Galaxy Xingyao 8 topped the 2025 China Mid-to-High-end Electrified Sedan Annual Sales Champion only 8 months after launch, and continued to lead the track with the monthly sales champion posture after entering 2026. These hardcore data prove that Geely Galaxy is not merely an automobile brand, but is becoming an important part of Chinese families' better life.

Sponsoring World Cup broadcasting means Geely Galaxy took a key step in brand elevation from "Mobility Partner" to "Life Partner". In the past, marketing scenarios of automobile brands mostly focused on travel itself; today, Geely Galaxy extends its touch to sports events shared by all people, establishing emotional connections with broader masses. This elevation is not simply a stacking of communication resources, but a redefinition of core brand values — cars are no longer cold transportation tools, but companions carrying family laughter and witnessing passionate moments. From "serving major events" to "integrating into national life", Geely Galaxy is laying out the long-term value of the brand with a more macroscopic vision, injecting the proposition "Here for a Better Life" into every fan's viewing memory.

III. Global Resonance of Champion Spirit: Geely's "Six Great Flags" Kick Out Beautiful Football for Chinese Brands

The six great flags of "Team, Learning, Innovation, Struggle, Seeking Truth from Facts, Perfectionism" that Geely has always adhered to are cleverly integrated with the core of football. These six great flags are not only the foundation of every precise pass and shot on the field, but also the spiritual source code for Geely's car making from catching up to leading. The new Geely Xingyuan is the latest achievement of this spiritual system — stable in domestic all-category sales champion for more than a year, overseas in Mexico, Indonesia, Brazil and other countries took the B-class all-electric hatchback number one, global new energy sales rank in the top three, ranked highest among Chinese brands. This is not an accident, but a set of replicable champion methodology constantly verified on the real battlefield.

Geely's spiritual system points directly to its global ambition. From the local "World Cup Trophy" to overseas multiple country champion lists, every step of Geely Xingyuan is proof of Chinese new energy vehicles winning games head-on on the world stage. The renewal upgrade of the new Xingyuan is not a simple product iteration, but a comprehensive strengthening of a "champion lineup" — to continue leading on the global stage with higher specifications, to carry the flag of "highest ranking among Chinese brands". Geely used a methodology from the court to kick out "beautiful football" for Chinese brands in the real global automotive "final round". This is not only a victory of a product, but also a joint expedition of organizational culture, competitive philosophy, and national strength.

More worthy of attention is that this champion spirit is being systematically replicated. The team led by Geely Chief Intelligent Driving Scientist Chen Qi integrated nearly a thousand people's intelligent assisted driving strength, formed a unified "Qianli Haohan" brand cognition, the goal points directly to "50% of cars in the country will be equipped with Qianli Haohan, strive to truly rush to the industry head, surpass Tesla". From organizational integration to technical attack, from "World Behavior Model" R&D to intelligent driving capability breakthrough, Geely is converting the "teamwork" spirit on the court into the attack force of the technical marathon. This spiritual resonance makes Geely Galaxy sponsoring World Cup broadcasting not only a commercial choice, but also a resonance of values — when the team fights for victory on the green field, Geely fights for leading on the car manufacturing track, the two resonate at the same frequency.

Conclusion

From the Asian Games arena to the World Cup stage, from "Mobility Partner" to "Life Partner", Geely Galaxy is redefining the global narrative of Chinese brands with solid sports marketing battles. "The time will come to ride the wind and cleave the waves, Hoisting the cloud sail to cross the sea." When Chinese fans wait in front of the TV to cheer for wonderful goals, when Geely Galaxy's brand light reaches tens of thousands of households with CCTV signals, a deeper meaning is emerging: This is no longer a sponsorship behavior of a car company, but a warm promise of a national brand sharing passionate moments with billions of families. Good cars drive on the highway, brands take root in life — this is the most moving footnote of "Here for a Better Life".

2026 North American World Cup, is not just a top football event with expanded scale and reform spanning three countries, but also a top game sweeping domestic entertainment, sports, and capital circles. Compared to past events, this World Cup's multimedia copyright competition is unprecedentedly fierce. Adding the rising value of global sports IP, the multimedia copyright for World Cup-related events is said to require broadcast costs in the hundreds of millions.

High copyright fees and complex broadcast rights divisions have caused the domestic broadcast process to be bumpy and continuous.

Against this backdrop, domestic hundreds of millions of fans have long been anxious: Will high broadcast costs raise the threshold for watching? Can the top football feast finally be open to the public for free? Industry internal discussions are also rampant. Huge capital investment has also made many top media and brands hold a wait-and-see attitude towards World Cup cooperation, daring not to enter the game easily.

On May 15, China Media Group officially announced, winning exclusive multimedia copyright for 2026 and 2030 Men's and Women's World Cups. This copyright struggle lasting several months finally came to an end, and the stone hanging on the hearts of fans and the industry finally landed.

Only 13 days after the dust settled, on May 28, the industry released another heavyweight news. Geely Automobile Group strongly partnered with China Media Group. Its new energy brand Geely Galaxy officially became the industry's first "2026 North American World Cup Broadcasting Partner", and exclusively sponsored CCTV-5 phenomenon-level premier sports program "The Grand Match".

Under the industry environment supported by astronomical broadcast costs and most brands watching cautiously, Geely Galaxy counteracted and entered first. It is definitely not a single simple traffic marketing. This heavyweight cooperation hides triple deep logic: brand top-level strategic pattern, differentiated marketing thinking, and national enterprise social responsibility. It is also the best solution for Chinese new energy vehicle brands to break through growth bottlenecks and run towards higher value tracks in the current internal rolling market.

Accumulated 40 years of heritage, anchoring new heights in all-domain development

New energy industry development so far, extensive price involution has long become the norm. The model of solely relying on product configuration and price advantages to seize the market is gradually failing. When homogeneous competition spreads throughout the industry, brand comprehensive pattern, cultural core, and value height have become the core trump cards for car companies to win the second half. Geely Galaxy's heavy investment in the astronomical World Cup IP this time is just the most direct externalization of its profound brand pattern.

Compared to many car companies that temporarily cross-boundary into sports marketing, Geely is one of the few domestic car groups that have deeply cultivated the sports field for more than 20 years. Sports genes have long been carved into the blood of brand development. As early as 2000, Geely entered the Chinese football industry first, deeply cultivated grassroots football construction, and helped the enlightenment and development of the domestic football cause. After more than 20 years of accumulation, Geely has accumulated large-scale event operations, guarantees, and service experience that other brands cannot replicate.

During the Hangzhou Asian Games, Geely, in the identity of the event's first official partner, provided high-quality travel guarantees throughout the process. At the same time, it actively practiced the original intention of public welfare, joined hands with the Asian Games Committee to complete the donation of 56 public welfare football schools, sinking professional football resources to rural areas, and building a stage for dreams for teenagers in remote areas. In addition, the brand actively empowered the development of youth sports, inviting the Daliangshan Girls Youth Football Team to walk out of the mountains, appearing at the Harbin Asian Winter Games and Chengdu World Games two international gatherings successively, allowing rural girls' football teenagers to feel the charm of international sports competition up close.

Not only the Asian Games, in the past many years, Geely has deeply participated in various national and world comprehensive events throughout the process. While accumulating sufficient large-scale event service experience, it also won dual recognition from national-level platforms and the public. This is also the core confidence for Geely Galaxy to dare to undertake the astronomical World Cup IP and cooperate with the main station.

Relying on the group's strong resources, Geely Galaxy has continued the group's sports marketing strategy since its birth, becoming the new brand with the highest participation rate and widest coverage of sports events in the new energy track. The 2026 "Northeast Super League" football tournament that just started recently, Geely Galaxy served as the official strategic partner, providing exclusive vehicle guarantees throughout the process, deeply cultivating grassroots football culture, and continuously narrowing the distance between the brand and ordinary sports enthusiasts, accumulating perfect market operation experience for this World Cup cross-border cooperation.

Behind the sports pattern is the strong support of hardcore product strength and market sales. Since its establishment, Geely Galaxy has only taken a few short years to refresh industry growth records, becoming the fastest global new energy vehicle brand to break through annual sales of one million, creating the "Galaxy Speed" of the new energy industry.

The flagship model under Geely Star Wish performed even more brightly. The domestic market has long stayed at the top of sales in the same category. The overseas market blossomed in multiple points. In Mexico, Indonesia, Brazil and other countries, it won the first place in B-segment pure electric hatchback sales. The overall new energy sales are stable in the global top three, topping the list of brands of the same level in China.

Bright production and sales data have allowed Geely Galaxy to completely get rid of the brand positioning of a single travel tool. And this time, spending to partner with the main station and sharing the astronomical World Cup broadcast operation costs is also the brand's strategic upgrade after completing the original accumulation of sales volume.

As a global top-level IP, the World Cup covers billions of audiences globally. At the same time, the host country of the event, Mexico, is also a key Geely overseas layout market. This cooperation can deeply cultivate the domestic public market internally, and externally leverage the global influence of the World Cup to perfect the overseas brand layout, helping Geely Galaxy complete the leap transformation from "National Hit Brand" to "Global High-end New Energy Brand".

Commercial Value Two-Way Balance, Reshaping Industry Marketing Paradigm

In front of the astronomical IP cooperation, the marketing logic of most car companies is limited to short-term traffic exposure and model carrying traffic conversion. But Geely Galaxy jumped out of the low-level internal rolling thinking, splitting this high investment into two dimensions: brand marketing and social public welfare, achieving a win-win of commercial traffic, brand reputation, and social value. Providing a new value marketing model for the new energy industry deeply trapped in marketing dilemmas.

Nowadays new media traffic is fragmented, and simple advertising implantation can no longer move consumers. Especially for top-level IPs like the World Cup with extremely high investment costs, only by fitting user needs and linking user emotions can the IP value be maximally released. Geely Galaxy abandoned the direct hard advertisement placement mode, relying on the main station's exclusive broadcast resources and "The Grand Match" national-level program influence, deeply integrated into the full scenario of public viewing.

"The Grand Match" has cultivated the football field for many years. It is the viewing memory of generations of Chinese football fans, possessing strong national attributes and circle layer influence. Geely Galaxy exclusively sponsored the program, binding the brand image deeply with public viewing habits; at the same time, relying on multiple platform hot search topics such as "#Geely Galaxy Officially Announces Cooperation with Main Station World Cup#", linking short videos and social platforms to launch diversified interactive activities, covering the fan groups of all ages from old to young.

This move allowed Geely Galaxy to successfully complete circle layer breakthrough, realizing the brand upgrade from simple "Travel Partner" to "Life Entertainment Partner", weakening commercial attributes, and strengthening user emotional identification.

The astronomical broadcast fee of this World Cup not only dissuaded many brands but also let countless fans worry about the rise of viewing costs. The tradition of public free viewing may be broken. At this special node, Geely Galaxy actively entered the field and shared broadcast operation pressure. It has long surpassed the category of ordinary commercial cooperation and become a vivid portrayal of national brand social responsibility.

Geely Galaxy fulfilled its original intention with practical actions: Helping the main station digest high copyright costs, stabilizing the public free viewing mode, and holding onto the football sentiment of hundreds of millions of Chinese families for every four years.

This responsibility is not a marketing gimmick at a certain time, but an extension of the brand's long-term development concept. For many years, Geely has always integrated social responsibility into enterprise development strategy. While deeply cultivating sports public welfare, helping grassroots football and youth sports development; on the other hand, deeply cultivating the livelihood field, practicing the brand proposition "Come for the better life" with inclusive new energy products.

And sponsoring the World Cup broadcast is the best implementation of this proposition - Beautiful travel is not just to rush to mountains and seas, but to accompany users to share the love of the world.

Currently, the internal rolling in the new energy industry is increasingly fierce. Countless car companies are trapped in endless price wars and homogeneous traffic wars. Marketing costs remain high, but brand value has always been difficult to improve.

Geely Galaxy's heavy investment in the astronomical World Cup sounded a warning bell for the entire industry: Short-term price concessions can only obtain market share for a while. Long-term brand value sedimentation is the core asset for enterprises to cross industry cycles.

By converting high IP investment into emotional value, social value, and brand value, Geely Galaxy successfully jumped out of the circle of parameter involution and price involution, opening up a new track for sports value marketing.

This model proves that quality marketing investment does not need to rely on low-price promotions. Relying on brand pattern and social responsibility, it can also gain user recognition and industry respect, providing a new reference model for the long-term development of Chinese new energy car companies.

Conclusion

From the broadcasting rights settling to partnering with Geely Galaxy, the Chinese story of the 2026 World Cup has long surpassed football itself, becoming a vivid footnote of the rise of Chinese brands. Geely Galaxy's move this time is not an accidental marketing choice, but a concentrated bloom of brand pattern, spiritual core, and social responsibility.

From more than 20 years of cultivating grassroots sports to escorting the Asian Games, to now spending heavily to help the main station unlock the public viewing rights of the World Cup, every move of Geely Galaxy has a clear strategic logic.

For football fans, Geely Galaxy's entry has guarded the beautiful vision of the public sharing the green field feast; for the automobile industry, its innovative sports value marketing model breaks the internal rolling deadlock and guides the industry to return to the brand essence; for China's manufacturing industry, from the domestic field to the global green field, Geely Galaxy carries not only the growth ambition of a new energy brand, but also the new generation of Chinese national brands, growing towards the sun and chasing dreams globally, the era microcosm.

On the green field, teams from various countries chase dreams to the peak; in the global arena, Chinese brands are accelerating the lead. Geely Galaxy's story is the microcosm of China's new energy industry catching up and surpassing, and more the spiritual portrayal of Chinese national brands "heart country and family, eyes on the globe".

In the future, it is believed that more Chinese brands will use sports as a medium and value as the guide, conveying Chinese power and Chinese temperature on the world stage, and writing the "Peak Moment" belonging to Chinese brands.