湖南株洲，北京汽車超級工廠。

2026 年 6 月 12 日，一部行咗 15 萬公里嘅 BJ30 旅行家被緩緩推上拆解台。央視嘅鏡頭對準佢每一顆螺絲、每一道焊縫、每一個運轉咗十幾萬公里嘅運動部件。呢唔係一次例行公事嘅質量展示，而係一場面向全網嘅「坦白」。

與此同時，第 15 萬台 BJ30 旅行家從同一座工廠嘅生產線上下線。由 0 至 150000，用咗一年零三個月。中國輕越野 SUV 品類嘅最快紀錄，被一部方盒子悄然刷新。

而同紀錄一齊到嚟嘅，仲有全新車型——BJ30 旅行家高光版，以及一個極具侵略性嘅數字：全系超級換購價 6.99 萬元起。

越野唔需要「神壇」，需要「平權」

長久以來，「越野」喺中國消費者嘅心智中，始終同幾個關鍵詞綁定：昂貴、費油、小眾、硬核。佢屬於少數人嘅詩歌同遠方，而唔係大多數人嘅柴米油鹽。

BJ30 旅行家出現嘅第一日，就喺嘗試拆走呢堵牆。佢保留咗方盒子嘅硬朗輪廓，卻塞入咗一套 HEV 混合動力系統；佢提供咗 2820 毫米嘅軸距同七座佈局，卻把油耗壓低至每百公里 5 公升以下；佢能應對南非嘅碎石路同印尼嘅雨林爛泥，卻只需要加 92 號汽油，一箱油跑過 1000 公里。

呢樣嘢唔係妥協，係重新定義。輕越野嘅本質，唔係令每人都去爬好漢坡，而係令每個家庭都能毫無負擔咁駛離鋪裝路面，去露營、去釣魚、去看心儀已久嘅風景。BJ30 旅行家做到嘅，唔係將越野嘅門檻降低咗一點，而係將「出發」嘅心理成本清零咗。

高光版：唔係加配，係回應

每一款成功嘅車型喺更新時，都會面對一個選擇題：係按工程師嘅意志升級，定係按用戶嘅真實回饋調整？

BJ30 旅行家高光版選擇咗後者。15 萬用戶嘅用車數據、維修記錄、投訴熱點，被一一拆解、分類、轉化為工程語言。於是我們看到，高光版嘅升級清單幾乎全部指向真實痛點：AGM 專用電瓶，循環壽命係普通電瓶嘅三倍——解決咗北方用戶冬季啟動困難嘅老問題；後軸電機功率由 55 千瓦提升至 70 千瓦——解決咗滿載出庫、匝道口匯入時嘅動力遲滯；保時捷同款 VGT 可變截面渦輪增壓技術，將整車充電效率推至 99%——解決咗混合動力車型長期低電量行駛嘅體驗下降。

至於顏值，熔岩橙、穹頂藍、寒川灰三款高光車漆，五闕星環貫穿燈組，橙色金屬紋理內飾——呢啲唔係錦上添花，而係對年輕家庭用戶審美權嘅尊重。佢哋唔想花 10 萬塊錢，買一部看起來似「老年快樂盒」嘅車。

高光版唔係一次配置堆砌，而係一次系統性嘅產品力校準。佢嘅底層邏輯係：你說邊度唔夠好，我就改邊度。呢種「用戶主權式」嘅更新，喺輕越野呢個細分市場，尚屬首次。

15 萬公里嘅「裸檢」，比任何廣告都更有說服力

汽車行業嘅品質傳播，長期陷入一種「數字競賽」嘅怪圈。百萬公里耐久測試、零下 40 度冷啟動、高溫高原極限標定……呢啲數據當然有意義，但佢哋嘅距離感同實驗室屬性，令消費者始終隔住一層玻璃。

BJ30 旅行家嘅 15 萬公里拆解，選擇咗一種近乎「粗暴」嘅透明。央視鏡頭下，發動機渦輪被取下：積碳極少，葉片無變形，動力輸出依然喺線；變速箱外殼被打開：無滲漏，齒輪嚙合面平整如新；電池組被剖開：無鼓包、無漏液、無明顯容量衰減；底盤升起：副車架、懸掛擺臂無鏽蝕，平整度同新車相差無幾。

呢啲畫面冇經過任何濾鏡美化。彈幕入面飛過嘅唔係「好厲害」，而係「原來國產車已經咁樣啦」。呢係一種沉默嘅震撼。

15 萬公里，相當於普通家庭近十年嘅使用強度。當一部車喺呢個節點上依然保持住接近新車嘅機械素質，佢嘅保值率、維修成本、出行安全感，就唔再係銷售話術，而係可驗證嘅事實。北京越野敢於將家底拆光俾全網睇，本質上係喺宣示一種態度：品質唔係標定出嚟嘅，係開出嚟嘅。

換購補貼 3 萬元，將輕越野變成「國民選項」

6.99 萬元起，呢個數字放喺 2026 年嘅中國車市，代表咗咩？

代表一個剛入職嘅年輕人，用返自己嘅儲蓄加上父母嘅少量支持，就能擁有部可以裝得落全家人、可以走去任何地方、每公里成本唔到四毫子嘅方盒子。代表一個二胎家庭，唔使賣老屋就能將舊嘅轎車換做一部七座 SUV。代表「輕越野」呢個曾經帶有小資濾鏡嘅詞彙，終於回歸咗佢嘅本質——一種普惠嘅出行方式。

全系 3 萬元換購補貼，唔限品牌、唔限車齡、唔限里程。呢已經唔係營銷策略，係市場策略。佢傳遞嘅訊號非常清晰：北京越野唔想只做細分市場嘅頭部玩家，佢想做呢個品類嘅「自來水廠」——讓越野好似水一樣，流進每個普通家庭嘅車房。

而同步推出嘅五重尊享禮遇——整車終身保修、0 首期金融、轉介紹獎勵、OTA 終身免費、基礎流量終身免費——就係將「擁有成本」降至最低嘅閉環設計。買得起、用得起、修得起、換得起，四個「得起」，構成咗 BJ30 旅行家最堅固嘅護城河。

回到株洲工廠嗰台拆解車。佢嘅主人或許唔知道，自己嘅車成咗中國輕越野歷史上最硬核嘅「代言人」。但正係千千萬萬個呢類普通人，用 15 萬次購買，投咗一選新類型。

BJ30 旅行家嘅意義，唔喺於佢創造咗幾多銷量紀錄，而係佢回答咗一個行業長期迴避嘅問題：一部既可以令年輕人買得起、又令全家坐得落、又能令油耗唔再係負擔、更可以令你偶爾想去野外玩一玩嘅車，到底係咪真係有？

Era Kesamarataan SUV Bentuk Kotak Sebenarnya Telah Tiba, sebuah SUV Bentuk Kotak Off-road Ringan, selepas pelbagai insentif diterima harga permulaan masih belum mencapai 70,000 Yuan, adakah anda percaya? Dengan pelancaran BJ30 Traveller Edisi Cemerlang, SUV Bentuk Kotak juga telah memasuki era harga bermula angka 6. Lalu, apa sajakah kelebihan dan kekuatan sebenar kereta baharu ini? Hari ini kita akan melihatnya, seberapa kukuh sebenarnya.

12 Jun, "150,000 Kecintaan, Datang Cemerlang" Majlis Kilang Keluar 150,000 Unit BJ30 Traveller dan Majlis Pelancaran Edisi Cemerlang telah diadakan di Kilang Super BAIC Zhuzhou. Bagi memacu lagi kesamarataan off-road, membolehkan lebih banyak keluarga menikmati kehidupan off-road ringan, BJ30 Traveller semua model menawarkan dasar penukaran 30,000 Yuan, Harga Penukaran Super bermula dari 69,900 Yuan.

BJ30 Traveller Edisi Cemerlang Model Baharu Tahunan Dilancarkan, Posisi SUV Off-road Ringan, Rupa Paras, Prestasi, Pengalaman meningkat sepenuhnya, Harga Penukaran Super bermula dari 82,900 Yuan. Di bawah kamera TV Pusat, Beijing Off-road juga membedah secara langsung sebuah BJ30 Traveller yang telah melalui 150,000 kilometer, semua rangkaian menyaksikan kualiti boleh dipercayai kenderaan.

Timbalan Ketua Eksekutif Kumpulan BAIC, Pengerusi Beijing Off-road Zhang Guofu menyatakan: "BJ30 Traveller menjadi model SUV off-road ringan China terpantas mencapai 150,000 unit. 150,000 unit BJ30 Traveller membawa kepercayaan pasaran, industri dan pengguna global, ini bukan sahaja pecahan kelajuan, malah 150,000 pilihan mantap, 150,000 tanda tangan pengguna yang membina monumen kualiti. Ia adalah jawapan teknologi HEV China yang diserahkan kepada dunia, dan juga manifesto suara kuat 'Pembuatan Pintar China'!"

Dikenali 150,000 Pengguna Global, Membina Momen Cemerlang BJ30 Traveller

Sebagai model SUV off-road ringan China terpantas mencapai 150,000 unit, BJ30 Traveller bergantung pada 60+ tahun pengumpulan profesional Beijing Off-road, dengan kekuatan kukuh Super Off-road, Super Besar, Super Jimat, membiarkan dunia melihat China.

"Super Off-road" adalah kepercayaan diri untuk berangkat. Beijing Off-road mencipta "Arsitektur Hibrid HEV Enjin Tiga, Pacuan Empat, Enam Mod" yang terdepan dalam industri, dan pertama kali digunakan pada BJ30 Traveller, menjadi model HEV hybrid pertama kategori SUV Bentuk Kotak China. Kuasa Enjin Tiga ialah enjin khas hibrid kecekapan termal 41%, motor pemacu hadapan dan motor pemacu belakang, masing-masing pakar penjimatan jarak jauh, pengisian masa nyata dan letusan serta-merta; kelajuan tindak balas四驱 pintar mencapai 30 milisaat, 0.5 saat boleh letusan tork maksimum. Enam mod boleh memilih cara kerja optimum secara automatik, kuasa sentiasa dalam keadaan optimum. Bersama Pusat Tenaga Kunci, Kawalan Seret Elektronik Empat Roda dan Sistem Kawalan Semua Tanah ATS Elektrik Pintar, mudah menghadapi situasi lumpur, pasir dan sebagainya.

"Super Besar" adalah ketenangan untuk perjalanan. Susun atur tempat duduk tiga barisan tujuh kerusi BJ30 Traveller, mempunyai paksi 2,820 mm, kadar kegunaan ruang 66% yang sangat tinggi, dan ruang kuali 1,496 liter yang sangat besar, barisan belakang rata sepenuhnya boleh dilipat menjadi katil besar 1.92 meter. Ruang barisan ketiga kotak SUV saiz B yang sangat luas, membolehkan dewasa 1.8 meter duduk masih luas. 38 ruang simpanan di seluruh kereta, barang kemas mempunyai lokasi khusus. Kebebasan perjalanan keluarga, setiap orang tidak perlu berkompromi.

"Super Jimat" adalah teman jangka masa panjang. BJ30 Traveller menjimatkan wang, masa dan tenaga. Baru-baru ini, lima penulis blog automotif dari Afrika Selatan, Indonesia, UAE, Poland, Mexico, menguji secara langsung penggunaan bahan api SUV buatan tempatan, BJ30 Traveller setiap negara mencatat tidak lebih 5 liter per 100 km, satu tangki minyak julat lebih dari 1,000 km. Tidak perlu cari stesen pengecas, isi minyak terus pergi, menjimatkan puluhan jam masa pengisian tenaga setiap tahun. Sementara itu, pemilik pertama menikmati jaminan keseluruhan kenderaan sepanjang hayat, tiada bahaya keselamatan pakej bateri voltan tinggi, pembaikan mudah dan配件 melimpah, memastikan setiap berangkat tidak perlu risau.

BJ30 Traveller adalah sebuah kotak yang boleh membawa anda ke gunung dan padang, atau sebuah SUV komuter bandar yang membolehkan anda menikmati kehidupan dengan selesa. SUV Off-road Ringan seragam, BJ30 Traveller terpilih daripada 10,000!

Pelancaran BJ30 Traveller Edisi Cemerlang, Menerima Tiga Momen Cemerlang Rupa, Prestasi dan Pengalaman

Pada ketika 150,000 unit keluar kilang ini, Beijing Off-road melancarkan model baharu, BJ30 Traveller Edisi Cemerlang, di atas asas 'Super Off-road, Super Besar, Super Jimat', mewujudkan peningkatan sepenuhnya Rupa, Prestasi dan Pengalaman.

Rupa Cemerlang, disesuaikan untuk setiap fasa kehidupan. BJ30 Traveller Edisi Cemerlang menggunakan gaya kotak klasik, medan tegas dan garisan halus menyatu sempurna, lampu melintang cincin bintang unik, jelas dan kemas; set lengkap kit perubahan elektrik, rim cincin bintang eksklusif, bumper sukan warna sama depan belakang, memaparkan minat dan kebebasan; dalaman orange baru dan papan tekstur logam melukis层次 dan kualiti, menonjolkan asas hangat. Pengguna pelbagai umur boleh mencari minat, menemui cemerlang pada kereta ini.

Prestasi Cemerlang, Kuasa dan Penggunaan Bahan Api. BJ30 Traveller Edisi Cemerlang menukar bateri AGM khusus prestasi tinggi, umur panjang, kitaran hayat 3 kali ganda bateri biasa; memakai teknologi turbo sama seperti Porsche, kecekapan pengecasan keseluruhan 99%; kuasa motor belakang dari 55 kW ke 70 kW, masuk lebuh, mula di persimpangan, elak kecemasan, semua dapat respons segera, memberi kepercayaan mempertahankan hak jalan.

Pengalaman Cemerlang, cipta ruang tamu bergerak selesa. Banding SUV biasa, badan kereta BJ30 Traveller lebih tinggi, pandangan lebih luas, juga ada fungsi pemanas kerusi, pengudaraan, pemanas stereng, mesra dan selesa. Sistem boleh rasa titisan hujan, tingkap automatik tutup. Lampu persekitaran 64 warna boleh bergerak ikut irama muzik, memberi ruang tunggal untuk menenangkan emosi.

BJ30 Traveller Edisi Cemerlang membolehkan anda dapat kehidupan off-road dan komuter bandar, menggunakan ketenangan sebuah kereta, menampung dua sisi kehidupan, menjadikan setiap hari biasa, momen cemerlang.

Pecahan Pertama Seluruh Rangkaian 150,000 KM BJ30 Traveller, TV Pusat Saksikan Kualiti Benar

Sebagai menghargai 150,000 pemilik kenderaan, Beijing Off-road melancarkan "Dasar Penukaran Super 30,000 Yuan", pengguna penukaran dan pengguna pembelian baharu boleh menikmati.

Di atas dasar Penukaran Super 30,000 Yuan, Beijing Off-road juga menghadirkan lima hadiah istimewa, tempat tempahan terhad menikmati pelbagai hadiah termasuk Jaminan, Kewangan, Jemput Kawan, Penambahbaikan, Data (hadiah khusus ikut maklumat rasmi).

Dalam majlis pembukaan Piala Dunia, BJ30 Traveller Edisi Cemerlang membuka "Hati Berapi Piala Dunia, Cemerlang Menang Hadiah Besar": membeli di mana-mana kedai berlesen di seluruh negara, dapat layak teka, tepat kemenangan Piala Dunia dan skor perlawanan akhir, peroleh lagi subsidi 50,000 Yuan pembelian.

Kekuatan sebenar tidak takut pemeriksaan ketat. Di lokasi pelancaran, Beijing Off-road bersama TV Pusat Ekonomi, bedah kenderaan BJ30 Traveller 150,000 km secara langsung, memaparkan kualiti tahan lama dengan keadaan kenderaan sebenar. Semasa itu, kamera menyelami Kilang Super BAIC Zhuzhou, menyaksikan bagaimana Pembuatan Pintar China mengekualiti setiap kereta dari sumber.

150,000 km bersamaan dengan hampir 10 tahun penggunaan keluarga biasa, BJ30 Traveller dibedah: enjin turbo bersih, kumuh sedikit, kuasa keluaran masih banyak, kotak gear tidak rosak, tidak bocor minyak, gear dalaman tidak haus atau bergelung, sistem kuasa dalam keadaan baik; pakej bateri tiada kembung, bocor cecair, perubahan dalaman, penggunaan lama tanpa risau bateri tua.

Chassis samping, lengan gantung tiada karat, minyak meresap atau bocor, kelengkapan bawah rata dan rapi, hampir sama dengan kereta baru, selamat perlindungan pasif sentiasa aktif. Langsung ini membuktikan, BJ30 Traveller bahan kukuh, kerja boleh percaya, tahan lama luar biasa, memberi pengguna kos lebih rendah, kitaran ganti lebih panjang, dan rasa selamat setiap perjalanan.

Beijing Off-road bersama TV Pusat Ekonomi menyelami Kilang Super BAIC Zhuzhou, menyingkap logodi belakang kualiti baik BJ30 Traveller dari sumber pembuatan. Di bengkel pengelasan, ratusan robot bekerja sama, 100% automatik, kesilapan sapuan perekat tidak melebihi rambut, memastikan rangka badan lebih kukuh, tahan impak dan ubah bentuk, jalan buruk tidak bunyi asing, lebih selamat ketika berlanggar.

Di bengkel pengetsaan, peralatan pengetsaan 5000 tan mengepam plat badan sekali, memastikan badan rata dan rapi, garisan lancar,外观 cantik源于 penyetiaan tepat; di bengkel cat, puluhan robot cat automatik, dicampur cat air mesra alam, bahan kimia merosot lebih 60%, kereta baru tiada bau, orang tua kanak-kanak lebih selamat, cat tahan matahari dan kerosakan. Sementara itu, setiap proses ada pemeriksaan kualiti, memastikan setiap BJ30 Traveller keluar kilang kualiti memenuhi piawaian, pengguna beli yakin, gunakan puas.

150,000 Kecintaan, Datang Cemerlang. Sebagai keluarga off-road, Beijing Off-road dengan pelbagai produk tepat, berkomitmen membolehkan pengguna cari pasangan perjalanan sesuai. BJ30 Traveller Edisi Cemerlang dengan kuasa produk dan harga ikhlas, biar setiap minat tidak sia-sia, biar setiap berangkat berkilau.

BJ40 Edisi Jangka Masa Panjang dengan 'Bisa Bandar Bisa Alam Sangat Selamat' kekuatan kukuh, teman pengguna ke alam lebih luas. Masa depan, Beijing Off-road teruskan berjalan bersama pemilik, ke arah gunung dan laut seterusnya, menuju setiap momen cemerlang.

Pelancaran BJ30 Traveller Edisi Cemerlang, bukan sahaja melengkapi produk Beijing Off-road, tetapi juga memberikan lebih pilihan kepada pengguna bajet 100,000 Yuan yang mahu SUV kotak. BJ30 Traveller Edisi Cemerlang dengan kekuatan produk 'Bisa Bandar Bisa Alam Sangat Selamat', dijangka pasaran kotak terima susunan semula baharu, dan menaikkan penjualan Beijing Off-road.

June 12, "150,000 Loves, High-Light Arriving" BJ30 Traveler 150,000-Unit Milestone and High-Light Edition Launch Press Conference was held at the BAIC Zhuzhou Super Factory. To further advance off-road equality and allow more families to enjoy light off-road life, the BJ30 Traveler series has launched a 30,000 yuan trade-in policy, with a super trade-in price starting from 69,900 yuan. The all-new annual version, BJ30 Traveler High-Light Edition, is now on the market, positioned as a light off-road SUV, with looks, performance, and experience seeing a comprehensive leap, with a super trade-in price starting from 82,900 yuan. Under CCTV lenses, Beijing Off-road also live-streamed the teardown of a BJ30 Traveler that had driven 150,000 kilometers, witnessing the vehicle's reliable quality across the web.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated: "BJ30 Traveler has become the fastest model in China's light off-road SUV segment to reach 150,000 units. 150,000 units of BJ30 Traveler carry the trust of the market, industry, and global users. This is not only a breakthrough in speed, but also 150,000 firm choices and 150,000 units of user-earned quality monuments. It is the answer sheet China's HEV technology gives to the world, and more so a powerful declaration of Chinese manufacturing!"

150,000 Global User Recognition, Building the BJ30 Traveler High-Light Moment

As the fastest model in China's light off-road SUV segment to reach 150,000 units, BJ30 Traveler relies on Beijing Off-road's more than 60 years of professional accumulation, with hard-core strength of super off-road, super large, and super saving, to let the world see China.

"Super off-road" is the confidence to set off. Beijing Off-road has created the industry-leading "Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture", and applied it to BJ30 Traveler first, becoming the first HEV hybrid model in the Chinese box-style SUV category. Three-Engine Power refers to one 41% thermal efficiency hybrid dedicated engine, front drive motor, and rear drive motor, specializing in long-distance energy saving, real-time recharging, and instant explosion respectively; Intelligent Four-Wheel Drive response speed reaches 30 milliseconds, and can explode peak torque in 0.5 seconds. Six Modes can automatically select the optimal working method, with power always in the best state. Coupled with central differential lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, easily cope with mud, sand, and other scenarios.

"Super large" is the calmness of travel. BJ30 Traveler three-row seven-seat layout, with 2,820 mm extra-long wheelbase, 66% super high occupancy rate, and 1,496-liter super large trunk, rear row flat folding instantly becomes a 1.92-meter large bed. B-segment box-style super wide third-row space allows 1.8-meter adults to sit comfortably. 38 storage spaces in the whole car, where personal items all have exclusive positions. Family travel freedom, no one settles for less.

"Super saving" is long-term companionship. BJ30 Traveler realized save money, save time, worry-free. Recently, automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico, tested domestic SUV fuel consumption, BJ30 Traveler ran results not exceeding 5 liters per 100 km in every country, one tank range over 1,000 km. No need to find charging piles, refueling and go, saving dozens of hours of energy replenishment time annually. At the same time, first owners enjoy lifetime vehicle warranty, no high-voltage battery pack safety hazards, convenient maintenance and sufficient parts, making every departure worry-free.

BJ30 Traveler is both a box-style that can take you to the mountains, and a city commuter SUV that lets you enjoy life comfortably. Light off-road SUVs are all the same, BJ30 Traveler stands out from the crowd!

BJ30 Traveler High-Light Edition Launches, Welcoming Three High-Light Moments of Looks, Performance, and Experience

At the time of the 150,000th unit off-line, Beijing Off-road launched a new version -- BJ30 Traveler High-Light Edition, on the basis of "Super Off-road, Super Large, Super Saving", achieving comprehensive leaps in looks, performance, and experience.

High-Light Looks, tailored for different life stages. BJ30 Traveler High-Light Edition adopts classic box-style shape, hard-core atmosphere and refined lines perfectly blend, exclusive Five-Quies Star Ring through light group, eye-catching and handsome; full set of electric sense trendy modification kit, exclusive Star Ring wheels, front and rear same color sport bumpers, fully showing love and freedom; new orange interior and metal texture trim plates outline layers and quality, highlighting warm foundation. Users of all ages can find love and meet high-light moments on this car.

High-Light Performance, getting both power and fuel economy. BJ30 Traveler High-Light Edition replaces with high-performance, long-life dedicated AGM battery, cycle life reaches 3 times of ordinary batteries; equipped with Porsche-same turbocharger technology, whole vehicle charging efficiency reaches 99%; rear motor power increased from 55 kW to 70 kW, ramp merging, intersection start, emergency avoidance, can obtain timely response, giving you confidence to stick to road rights.

High-Light Experience, creating a mobile comfortable living room. Compared to ordinary SUVs, BJ30 Traveler body is higher, vision is more open, also has seat heating, ventilation, steering wheel heating and other functions, intimate and comfortable. System can sense raindrops, automatically close windows. 64-color ambient light can vibrate with music rhythm, giving you a space to enjoy soothing emotions.

BJ30 Traveler High-Light Edition lets you have both off-road life and city commuting, with the calmness of one car, holding two sides of life, making every ordinary day a high-light moment.

Web First Teardown of 150,000-Kilometer BJ30 Traveler, CCTV Authenticates Real Quality

To thank 150,000 car owners for their companionship and love, Beijing Off-road launched "30,000 Super Trade-in Policy", trade-in users and new purchase users can enjoy. On top of the 30,000 yuan Super Trade-in Policy, Beijing Off-road also brings five exclusive benefits, limited-time ordering can enjoy:

First Benefit, Warranty Gift: Gift value 6,000 yuan vehicle lifetime warranty (limit first owner non-operating car);

Second Benefit, Finance Gift: 0 down payment and other financial products selectable;

Third Benefit, Referral Gift: Old customer referral sales, reward up to 800 yuan JD Card;

Fourth Benefit, Upgrade Gift: Full series lifetime OTA free upgrade;

Fifth Benefit, Traffic Gift: Basic traffic lifetime free, entertainment traffic 2 years free and unlimited.

At the time of the World Cup opening, BJ30 Traveler High-Light Edition also limited-time starts "Passionate World Cup, High-Light Win Big Prize" activity: Purchase car at any authorized store nationwide, can obtain prediction qualification, accurately predict World Cup champion and final score, enjoy another 50,000 yuan purchase subsidy.

Real strength is not afraid of strict scrutiny. At the press conference site, Beijing Off-road partnered with CCTV Finance to tear down and live-stream a BJ30 Traveler that had driven 150,000 kilometers, showing durability quality with real vehicle condition. At the same time, lenses deeply visited BAIC Zhuzhou Super Factory, witnessing how Chinese manufacturing defends every car's excellent quality control from the source.

150,000 kilometers is equivalent to nearly ten years of usage mileage for an ordinary family, BJ30 Traveler after teardown: Engine turbo is clean, carbon deposits very few, power output still sufficient, transmission case intact not leaking oil, internal gears also no wear pits, power system status excellent; Battery pack no bulging, leaking liquid, internal degradation decay situation, long-term use no worry battery aging failure; Subframe, suspension arms no rust, leaking oil problem, whole chassis flatness, neatness and new car difference very small, passive safety protection always online. This live stream proves with lenses, BJ30 Traveler materials solid, craft reliable, durability outstanding, can bring users lower repair costs, longer car replacement cycle, and sense of safety for every departure.

Beijing Off-road also partnered with CCTV Finance to deeply visit BAIC Zhuzhou Super Factory, from manufacturing source to reveal the logic behind BJ30 Traveler exquisite quality. In the welding workshop, hundreds of robots coordinate work, 100% automation, glue application error not exceeding a hair's width, guaranteeing car body skeleton is more solid, anti-collision, anti-deformation ability stronger, walking bad roads no noise, collision time safer; In the stamping workshop, more than five thousand tons huge stamping equipment once press molding car body panels, guaranteeing car body uniform neat, lines smooth, good looking high looks appearance source from high precision stamping base; In the spraying workshop, dozens of robots automatic spray, matching environmental water-based paint, harmful pungent volatile substances reduce by more than 60%, new car no odor, elderly children riding more assured, paint surface also more sun-resistant, more corrosion-resistant. At the same time, every process has quality control check gate, guaranteeing every off-line BJ30 Traveler all quality standards met, letting users buy assured, drive solid.

150,000 Loves, High-Light Arriving. As off-road family, Beijing Off-road with multi-product matrix accurate layout, dedicated to letting users with different needs all find the most fitting travel partner. BJ30 Traveler High-Light Edition with extreme product power and sincere price, letting every love not be let down, letting every departure shine brightly; BJ40 Extended-Range Long-Range Version then with "City-Off-road Extreme Safety" hard-core strength, accompany users to rush to wider world. In future, Beijing Off-road will continue to stand shoulder-to-shoulder with car owners, rush to next journey mountains lakes sea, jointly go to every high-light moment.

Geely recently announced overseas sales for May: 85,000 units, a year-on-year increase of 184%. Placing this in last year's context, this number might have been a surprise; but today, it feels more like a routine operation — after all, in the first two months of 2026, Geely's overseas monthly sales have continuously exceeded 60,000 units. From an average of over 30,000 per month to over 60,000+, the overseas market is becoming the area of strongest sales growth for Geely.

However, looking only at the numbers makes it easy to overlook some more significant changes.

Growth is not driven by 'piling up volume'

The domestic car market is fiercely competitive like a red ocean, but Geely's overseas performance continues to rise. 85,000 units is not an isolated phenomenon; what is more worth examining is the structure.

In Australia, deliveries broke 10,000 in the 14th consecutive month, becoming one of the fastest-growing Chinese car companies locally; in Brazil, it hit over 4,000 units in a single month, setting a new local record; in Mexico, cumulative sales from January to April reached 16,000 units, also setting a historical high. The Eastern European market was once Geely's export pillar, but 2025 financial reports show that revenue from Asia-Pacific (excluding China) surged from 5.7 billion to 14.6 billion, while Eastern Europe dropped from 30.2 billion to 29.2 billion. This is not market fluctuation, but an active shift — from high-risk areas to the more resilient Asia-Pacific.

Not just "selling more", but "selling at a premium"

In terms of total export volume, Geely may not rank first. Chery exported 1.34 million units in 2025, and BYD also surged past 1.04 million units. But Geely's approach is different.

The most obvious difference is product tier. EX2 took the B-segment new energy vehicle sales top spot in Mexico, Indonesia, and Costa Rica; EX5 won the first-quarter pure electric SUV sales champion in markets such as Australia, UAE, and Uruguay; Zeekr 7X in Australia directly surpassed the long-chart-topping Tesla Model Y. This is not the result of a price war, but Geely directly competing with international brands in the high-end market.

To achieve this, it relies on multi-brand synergy. Zeekr targets luxury pure electric, Lynk & Co aims for the global new energy high-end, and Geely Brand outputs mainstream products relying on the GEA architecture. In 2025, the group's new energy penetration rate reached 56%; this product network allows Geely to find suitable entry points in different markets.

The overseas expansion model is changing

Sales growth is just the surface; the real change is the profit structure. 2025 financial reports show that overseas revenue has already accounted for 21.41% of Geely Auto's total revenue; among the 420,000 units sold overseas for the year, new energy exports were 124,000 units, surging 240% year-on-year. Overseas business is no longer burning cash to exchange for market share, but a genuine source of profit.

What is even more interesting is Geely's strategy. In Brazil, Geely did not sell cars itself, but obtained 21.29% equity and nearly 4.86 billion warrants of Renault Brazil through technology transfer, exchanging technology for market share. In Southeast Asia, taking Malaysia Proton as a fulcrum, through technology licensing and parts synergy, Geely's products appear in the identity of a "local brand". This model avoids heavy asset investment in traditional overseas expansion and retains supply chain control.

Challenges are also plentiful

Fast growth brings plenty of trouble. Capacity and logistics are the most direct bottlenecks. Facing exploding orders, Geely has already utilized RoRo ships, container ships, and international train services, able to stably ship nearly 10,000 units monthly to European ports, but logistics pressure remains high.

Greater uncertainty comes from geopolitics. Trade friction and tariff barriers can change the rules of the game at any time. The 2025 EU anti-subsidy investigation into Chinese electric vehicles has already sounded the alarm. However, Geely's 2026 export target is 640,000 units, indicating it still has confidence.

When a car company has over 1,200 outlets in 77 countries and regions globally, using five years to pull overseas sales from 410,000 to a target of 640,000, the word "exports" is barely enough to describe it. For Geely, going overseas is not an elective question, but a mandatory one. Whether it can answer well depends on the implementation in the coming years.

2026 年，CTCC 電動賽車盃&XRACING ETCR CUP 將繼續展開賽季的爭奪，旨在推動中國電動賽車運動規範化、專業化正向發展。目前，賽事的初步賽歷正式揭曉，將橫跨國內多地專業賽道，聯動國際知名賽場，以多元賽道陣容開啟全新電動競速征程。

9 月 19 日至 20 日，賽事將在上海天馬賽車場，打響年度揭幕戰。作為長三角經典場地賽道，緊湊多彎的天馬賽車場將全面考驗 ETCR 賽車的操控與調校實力。

隨後，賽事將在 10 月 10 日至 11 日移師寧波國際賽道。這條依山而建、彎道組合複雜多變的賽道，將再度迎來 ETCR 的極限比拼。

10 月 24 日至 25 日，賽事將轉戰湖南國際賽車場，與 CTCC、TCR World Tour 國際汽聯汽車世界巡迴賽同場聯動，聯袂獻上高規格競速盛宴。

11 月 21 日至 22 日，ETCR 賽車將以靜態展示形式在澳門格蘭披治大賽車賽事期間亮相，向車迷集中展現國內電動賽車運動的發展成果。

12 月 12 日至 13 日，賽季收官戰將在馬來西亞雪邦國際賽車場打響。作為東南亞唯一的 FIA 一級認證賽道，雪邦賽車場寬闊的佈局與高速路段，將為年度總冠軍的誕生埋下懸念，為賽季畫上圓滿句號。

電驅馳騁、逐風競速，2026 賽季 CTCC 電動賽車盃&XRACING ETCR CUP 大幕即將拉開。敬請期待！

The 2026 Ring Tower Rally is halfway through, from the floating sand at the edge of the Taklamakan to the gravel at the foot of the Kunlun Mountains, and then to ground temperatures approaching 70°C, every inch of the track demands "reliability under extreme conditions" from the participating vehicles. As the only mass-produced hard-core vehicle in China using a front and rear integral axle structure, the 212 T01 challenges the "hardest Ring Tower in history" in almost stock form, completing practical tests under multiple extreme road conditions. On the track, it faces strict challenges; off the track, T01 balances daily travel, achieving dual compatibility between professional off-roading and home commuting.

Inside the Arena: Forging Mechanical Quality in the "Devil Stage"

As the competition deepens, T01 withstood the baptism of long-distance raids and gravel stones in the early stages, demonstrating stable mechanical quality.

When the race reached the "Yudu Secret Realm" stage, the purgatory mode officially began. This stage surrounds the Taklamakan Desert, with soft sand, wetlands, and mud alternating, becoming the "watershed" with a very high elimination rate this year, where many race cars failed here. Facing the repeated tearing of rocky gullies, T01 performed exceptionally calmly. The front and rear integral axle + body-on-frame hard-core architecture gives it a natural long suspension travel and anti-torsion rigidity. Even if one wheel is pushed to the limit and the other is suspended in the air, it can still keep the tires biting the ground, providing stable traction.

If the "Yudu Secret Realm" stage tests passive durability, then the "Qiemo Deadly Pass" is a life-and-death battle of active breakthrough. Sudden strong winds, rainstorms, and sandstorms occurred during the stage, visibility dropped to 20-30 meters. Any throttle lag or torque dropout means getting stuck, digging out sand, or even retiring. The "Golden Powertrain Combo" of T01 shines here: The 2.0T engine outputs 185kW maximum power and 410 N·m peak torque. Paired with the transmission's 5.00 wide gear ratio and direct downshift capability across gears, it gives the driver nearly instantaneous gear response between climbing sand dunes and going downhill. T01 calmly escapes from soft sand ridges time and again, showing extremely strong power stability and all-terrain adaptability.

Outside the Arena: Balancing Daily and Diverse Outdoor Needs

Extreme conditions on the track are a centralized verification of T01's hard-core strength. This confidence stems from 212's accumulation in international top-tier events like Dakar and Malaysia Rainforest Challenge. T01 did not stop at pure off-road performance, but simultaneously achieved comprehensive advancement in driving comfort, intelligent safety, and diverse expansion capabilities, able to calmly return to the city to meet users' diverse travel scenario needs.

For outdoor exploration scenarios, T01 has a 40° approach angle, 36° departure angle, and 850mm maximum wading depth, allowing users to calmly cross streams and rugged mountain roads. To meet users' diverse outdoor play methods, T01 comes standard with 2.5-ton towing capacity right from the factory. Whether towing an RV, or pulling a yacht, motorboat, it can be easily and legally achieved. In addition, the 30+ expansion installation points reserved on the whole vehicle allow adding equipment like snorkels and desert flagpoles without drilling holes, allowing direct installation, letting every user define their vehicle at will and easily travel to mountains and seas.

Under the dual scenarios of hard-core off-roading and family travel, T01 has built a solid safety baseline for users with solid materials. The body adopts an anti-roll cage design, through 7 horizontal 2 vertical roof supports and 6 horizontal 6 vertical floor reinforcement beams, combined with a high-strength steel ratio of up to 96%, constructing the "steel and iron bones" of the passenger compartment. For complex outdoor environments, the body steel sheet metal parts of the entire series use galvanized sheets to resist corrosion from the source. After facing daily car usage scenarios, T01 also shows a convenient and flexible side. During daily city commuting or off-roading in narrow sections, the standard 360° panoramic image and transparent chassis functions can effectively eliminate blind spots and easily park into the garage.

In addition, T01's quietness is noteworthy. This stems from the powertrain active end mounts upgrading to castings, reducing idle vehicle vibration by 40%~50%, and acceleration and constant speed condition vibration reduced by 25%~40%; high damping bushings are used on key chassis parts to effectively attenuate low-frequency noise transmitted from the road; the firewall, carpet, rear wheel cover, rear side panel are comprehensively thickened with sound-absorbing insulation materials, reducing acceleration noise by 3dB, constant speed and wind noise reduced by 2~3dB. If the Ring Tower track validated T01's mechanical quality, then the excellent NVH performance shows its "delicate" side in daily life, allowing this hard-core off-roader to still provide a comfortable driving experience after returning to the city.

As the "Benchmark for Professional All-Terrain Hard-Core Off-Road", T01 can not only withstand repeated questioning on devil tracks, but also becomes a daily vehicle trustworthy for off-road enthusiasts by virtue of factory expansion capabilities and all-scenario adaptability. In the future, 212 will continue to bring the reliable quality accumulated on the track to more global users, truly achieving a perfect balance between off-road equality and quality life.