Zhiyu Auto News In the early years, wealthy people in China looking to purchase top-tier luxury cars would basically focus on overseas legacy brands like Mercedes-Benz, Bentley, and Rolls-Royce, thinking driving them out showed status. However, the market trend has completely changed. Now many high-net-worth buyers are turning to our local super-luxury brand Hongqi. Market data vividly reflects this shift.

Hongqi's Gold Sunflower series, positioned at the pinnacle, was officially launched in 2024. In just one year, it secured 1,400 owners. In comparison to industry statistics showing Rolls-Royce domestic sales of approximately 700 units in 2025, this domestic top-tier luxury car from Hongqi reached twice that volume. The local super-luxury segment has finally established a firm foothold in the high-end market.

This flagship model, the Gold Sunflower Guoya, made its official debut at this year's Beijing Auto Show. The top-specification custom version is priced at over 11 million RMB, directly entering the price bracket of top custom luxury cars like the Rolls-Royce Phantom, displaying strong pricing confidence. Hongqi attracts customers not by stacking horsepower or competing on track performance, but by highlighting unique Chinese aesthetics and handmade craftsmanship. Even the interior headliner embroidery is highly sophisticated. Artisans spend over 1,200 hours hand-stitching it, using hundreds of colored silk threads finer than hair to weave auspicious cloud patterns. The level of intricacy is no less than the starry roof design of overseas top-tier luxury cars.

Inside the vehicle, Chinese carvings, fine leather, and high-end wood trim are visible everywhere. The two-tone body, imposing vertical grille paired with the retractable Gold Sunflower hood ornament exudes maximum presence. Many entrepreneurs and collectors are willing to pay for this national-style luxury. Patriotism and local craftsmanship have become key factors in persuading wealthy buyers. FAW executives also stated directly that the Gold Sunflower Guoya is not merely a sedan but a work of art carrying cultural confidence, precisely hitting the selection preferences of the current high-end consumer group.

Nowadays, Hongqi not only aims to defend its domestic market but also looks overseas. It has already prepared to enter the Malaysian market while expanding its layout in Russia. Affected by the international situation, official channels for brands like BMW and Mercedes-Benz are restricted there, which just happens to leave development space for domestic luxury brands like Hongqi. The plan is to push Chinese-style luxury sedans to more overseas high-end consumers.

Many netizens have also commented on the shift in consumption concepts. In the past, the top tier pursued overseas luxury cars, but now more and more wealthy people actively choose Hongqi. Domestic luxury is no longer just a transportation tool; it has become a new choice to showcase local taste and status. Going forward, the Hongqi Gold Sunflower series will continue to launch more custom versions. The competition in the domestic super-luxury sector will only intensify.

Berita Zhiyu Vehicle Network. Pada awal dahulu, orang kaya di negara ini yang ingin membeli kereta mewah tertinggi, biasanya akan memfokuskan kepada Mercedes, Bentley, Rolls-Royce dan jenama lama luar negara ini, merasakan memandu keluar ada prestij, namun kini arah angin pasaran berubah sepenuhnya, banyak pembeli bernilai tinggi beralih ke jenama ultra-mewah tempatan Hongqi kita, data pasaran secara langsung menunjukkan perubahan ini.

Siri Golden Sunflower Hongqi yang diposisikan sebagai puncak dikeluarkan secara rasmi pada tahun 2024, hanya dalam masa setahun telah mendapat 1400 orang pemilik, berbanding statistik 700 unit jualan Rolls-Royce di dalam negara pada tahun 2025 yang dikumpulkan oleh institusi industri, jualan kereta mewah tertinggi buatan tanah air Hongqi ini terus mencapai dua kali ganda rakan tersebut, ultra-mewah tempatan akhirnya berjaya berdiri di pasaran kelas tinggi.

Model bendera utama Golden Sunflower Guoya meluncur secara rasmi pada Pameran Kereta Beijing tahun ini, versi tempahan konfigurasi tertinggi yang ditukarkan kepada RMB melebihi 11 juta, terus masuk ke dalam julat harga Rolls-Royce Phantom dan jenama mewah tempahan tertinggi lain, harga yang cukup berani. Hongqi tidak menarik pelanggan dengan menumpukan kuasa kuda, bersaing prestasi litar, tetapi menonjolkan estetik Cina yang unik dan kraf tangan, bahkan sulaman siling dalam kenderaan juga mempunyai makna, pengrajin perlu menghabiskan lebih 1200 jam untuk menjahit secara tangan, menggunakan lebih 100 jenis benang berwarna yang lebih halus daripada rambut untuk menenun corak awan bernasib baik, tahap ketekunan tidak kalah dengan rekaan langit bintang kereta mewah luar negara.

Hiasan dalaman dalaman kelihatan di mana-mana ukiran Cina, kulit asli yang halus dan hiasan kayu bertaraf tinggi, badan dua warna, gril menegak yang bergaya dipadankan dengan tanda berdiri Golden Sunflower yang boleh naik turun, kuasa medan penuh, ramai usahawan, peminat pengumpul bersedia membayar untuk kemewahan gaya negara ini, perasaan kebangsaan, pengilangan tempatan menjadi kunci untuk memukau pembeli kaya. Pegawai tinggi FAW juga menyatakan secara langsung, Golden Sunflower Guoya bukan hanya sebuah kereta sedan, tetapi juga karya seni yang menanggung keyakinan budaya, tepat menepis keutamaan pilihan kumpulan pengguna mewah semasa.

Kini Hongqi tidak hanya mahu mempertahankan pasaran dalam negara, malah melabur ke luar negara, telah sedia untuk memasuki pasaran Malaysia, serta meningkatkan susun atur pasaran Rusia. Disebabkan situasi antarabangsa, saluran rasmi jenama seperti BMW, Mercedes terhad di lokasi tersebut, tepat memberikan ruang perkembangan kepada jenama mewah buatan tanah air seperti Hongqi, berniat untuk mengurangkan kereta mewah gaya Cina kepada lebih banyak pengguna mewah luar negara.

Banyak netizen juga mengulas perubahan konsep perbelanjaan, dahulu lapisan tertinggi menggemari kereta mewah luar negara, kini semakin banyak orang kaya secara aktif memilih Hongqi, kemewahan dalam negeri tidak lagi hanya alat pengangkutan, malah menjadi pilihan baru untuk menunjukkan citarasa tempatan dan identiti, seterusnya siri Hongqi Golden Sunflower akan terus mengeluarkan lebih banyak versi tempahan, persaingan laluan ultra-mewah buatan tanah air hanya akan semakin tinggi.

After Singapore, Hongqi, known as the "Chinese Rolls-Royce", has officially entered the Thai market, and has already launched its flagship luxury SUV model Hongqi E-HS9 in the country, and has also announced the official price of this all-electric E-HS9 locally, which is 2.99 million Baht.

The E-HS9 is a 2+2+2 six-seater SUV, its body dimensions are 5209x2010x1713mm (Length x Width x Height), wheelbase 3110mm, which is quite close in size to the German Mercedes-Benz GLS, therefore its target competitors are also the GLS and another German model of the same level BMW X7, of course also including the Zeekr 9X and Xpeng GX from China.

The manufacturer claims this E-HS9 has excellent off-road capabilities, and claims its front approach angle reaches 21.3 degrees, the rear departure angle is 21.4 degrees, the minimum ground clearance of the body is 175mm, equipped with a set of 21-inch wheels, and uses pop-up electronic door handles, with automatic adsorption doors, automatic opening and closing intake grille on the front, etc.

In addition, this premium luxury electric SUV is also standard with a panoramic sunroof, soundproof glass throughout the car, 8.88-inch digital instrument cluster, 15.6-inch central control screen main unit, 15.6-inch entertainment unit in front of the front passenger seat, Bose audio system composed of 16 speakers, four-zone automatic constant temperature air conditioning system, 256 colors of interior ambient lighting, electric seats with memory function + massage + air conditioning ventilation functions, etc.

Interestingly, its screen main unit also provides interfaces in multiple countries' different languages, including Chinese, English, Thai, Indonesian, and Malay, this main unit also supports OTA wireless software update functions, and explicitly marks that this function supports Singapore, Thailand, and Malaysia users!

In terms of power specifications, the E-HS9 in Thailand only has the AWD model version, separately equipped with a set of motors for the front and rear axles, the combined horsepower of the two motors reaches 492PS, combined torque 606Nm, 0-100km/h acceleration only takes 5.5 seconds, top speed reaches 200km/h.

The E-HS9 adopts a 400V electric architecture, supports up to 140kW DC fast charging, claimed to charge from 10% to 80% in 48 minutes, and its battery capacity is 120kWh, the official published range data reaches 548 kilometers (WLTP standard). And it also comes standard with complete active and passive safety and driving assistance packages, enjoying 5 years/150,000 kilometers new car warranty locally, and 8 years/160,000 kilometers battery warranty.