May 26, 2026, Jiangling Group New Energy's brand new Ezhi EV3 officially launched globally. "We keep the complexity to ourselves and give the Easy to users." Wang Jinhua from Jiangling Group New Energy Marketing Department, the main speaker of the launch event, began in the identity of an ordinary mother, narrating the daily troubles of five real users—difficulty parking, small space, safety anxiety. This pragmatic thinking responds to a core industry proposition: What is true globalization? Jiangling Group New Energy gave a clear answer with the new Ezhi EV3—deep localization is globalization.

I. Left and Right Driving Together: Globalization Does Not Require Choosing Sides

The most strategically valuable signal from this launch event is that the new Ezhi EV3 achieved simultaneous development, launch, and delivery of left-hand drive and right-hand drive versions, directly adapting to traffic regulations in the vast majority of countries and regions worldwide, becoming the core support for Jiangling New Energy's globalization.

This is not common in same-class models. Most car companies first launch left-hand drive, then spend months or even a year adapting to right-hand drive markets. Jiangling Group New Energy chose simultaneous development and production of left and right-hand drive models, meaning its product platform had a global underlying architecture from the very beginning of the project.

The right-hand drive market is precisely the important incremental space for Chinese new energy vehicles going global. Taking Southeast Asia as an example, new energy policies in countries such as Thailand and Malaysia continue to increase, and right-hand drive is the legal traffic standard. The new Ezhi EV3 achieved simultaneous native development and mass production launch of left and right-hand drive models, designed according to global regulations at the platform architecture stage. Dealers can sell directly upon receiving the cars, greatly improving delivery efficiency and market competitiveness. As Nie Xiaoyong, General Manager of the Overseas Business Division, said: "JMEV is not about short-term trend following, but about determining to do long-term business." Simultaneous left and right-hand drive is not just a technical action, but a strategic declaration. New Ezhi EV3 global simultaneous launch: both left and right-hand drive models launched together, breaking the global market with "Easy".

1. 100+ Upgrades: No Feature Dumping, Only Targeting Pain Points

The new Ezhi EV3 claims "over 100 real upgrades". Disassembling its product definition, all revolve around five "Easy"s: Easy Joy, Easy Drive, Easy Park, Easy Use, Easy Fun. These five dimensions correspond to five types of real users—Xiaojuan who pursues fashion, Lao Chen who values durability, Lily who fears parking, Frank who needs large space, Emily, a working mom seeking relaxation. This is exactly the truest summary of global small EV demand.

Taking Easy Park as an example. The new car is equipped with 540° panoramic image, automatic emergency braking in reverse, and a turning radius of only 4.9 meters, solving parking pain points in old residential communities, school gates, and narrow European alleys. It is the only in its class equipped with the 3rd Gen WCBS Brake-by-Wire System, with a 100km/h braking distance of 39 meters and a response speed at 150 milliseconds level. This configuration usually appears in models in the 150,000 yuan class, while the new Ezhi EV3 downsizes it to this level. The logic is simple: Safety shouldn't be tiered.

Another highlight is "Space Utilization Rate". 5-door 5-seater layout, 21 storage spaces in the whole car, maximum 1000L capacity after rear seats folded—86.59% space utilization rate means this car can not only commute but also undertake weekend trips, picking up/dropping off children, and even small hauling. For many overseas families who have only one car, this point is crucial.

Other core configurations: 30.24kWh LFP battery, CLTC range 330km; 50kW liquid-cooled permanent magnet synchronous motor, 0-50km/h acceleration 4.5 seconds; Lifetime warranty on three major components for first owners. Regarding intelligence, standard 5-inch LCD instrument cluster and 10.1-inch central control screen across all models, access to Doubao AI Voice Large Model, support for CarPlay, online navigation, and audio/video entertainment. Mobile app remote vehicle control supports one-click unlock, air conditioning on/off, battery pack heating and other functions, global standard.

III. Deep Localization is Globalization: From Going Out to Rooting In

Flipping through Jiangling Group New Energy's strategic materials, you will find it rarely shouts "disrupt the industry". Instead, Nie Xiaoyong repeatedly emphasized three "localizations" on the launch event: Product localization, Manufacturing localization, Team localization. European users value range and charging convenience, Southeast Asian users care about air conditioning cooling speed and ground clearance, Middle Eastern users need stronger high-temperature resistance performance. The new Ezhi EV3 will be tuned with exclusive chassis and performance adapted according to different regions. This "menu-based" development is the necessary path from "Going Out" to "Going In".

Nie Xiaoyong, General Manager of Jiangling Group New Energy Overseas Business Division

Data also confirms the effectiveness of this strategy. As of May 2026, Jiangling Group New Energy's overseas business has expanded to over 40 countries and regions, covering five continents. Exports grew positively for three consecutive years, with a year-over-year growth of 203% in 2025. Overseas orders from January to May this year already exceeded the full year sales of 2024.

More noteworthy is the channel and manufacturing strategy. Jiangling Group New Energy did not blindly pursue direct sales, but deeply cooperated with local dealers, building relatively complete sales and after-sales networks in Southeast Asia, the Middle East, and Africa. Core parts suppliers have already laid out factories overseas, and will promote KD localization production in the future. This means the global expansion of the new Ezhi EV3 is not "whole vehicle trade", but taking the supply chain, service standards, and even manufacturing capabilities out together. This model has high short-term investment but strong long-term risk resistance.

Conclusion:

China's new energy vehicle exports have been global No. 1 for three consecutive years, with an export volume reaching 2.615 million in 2025. Behind the brilliant data, the industry's true test has already arrived: How to truly move from "selling globally" to "integrating globally"?

The global simultaneous launch of the new Ezhi EV3 gave a resounding answer: Deep localization is globalization. Not relying on gimmicks, relying on reliability; not comparing specs, comparing experience; not betting on explosive growth, betting on durability. Left and right-hand drive synchronization breaking through global access, 100+ upgrades solving real pain points, deep localization achieving long-term symbiosis—this is Jiangling Group New Energy's best interpretation of "Globalization". For Jiangling Group New Energy, the new Ezhi EV3 is not just a car launched globally simultaneously, but a key: it opens not just the market doors of over 40 countries, but also the key door for Chinese car companies moving from "Product Output" to "Value Output".

True globalization is never about selling the same car to the whole world, but about putting every local user in mind. Achieving a global landscape through deep localization—this is the answer Jiangling Group New Energy gave to the world with an Ezhi EV3.

Currently, the global automotive industry is undergoing profound changes. Electrification reconstructs energy patterns, intelligence reshapes mobility logic, and carbon neutrality anchors development directions. According to statistics from the China Association of Automobile Manufacturers, China's new energy vehicle exports reached 2.615 million units in 2025, a year-on-year increase of 103.7%, ranking first globally for three consecutive years. Relying on its first-mover advantage, China's new energy vehicles have moved from the industry's periphery to the center stage. Against this backdrop, Jiangling Group New Energy is targeting the "15th Five-Year" strategic blueprint, focusing on "Autonomy + Co-creation", using technological innovation as wings, actively promoting its globalization strategy, and formally entering the new stage of "Value Deepening".

Nie Xiaoyong, General Manager of Overseas Business Department of Jiangling Group New Energy, delivers overseas market report at the launch of the all-new Ezis EV3

Jiangling Group New Energy Strategic Foundation, Three Major Tracks, Six Pillars Strengthen Competitive Barriers

The foundation of "Value Deepening" lies in the systematic reconstruction of strategy. Jiangling Group New Energy deeply recognizes that true globalization is by no means simple product output, but the deep rooting of value systems. During the "15th Five-Year" period, the enterprise will focus on the "Three Major Tracks" of "Refining Small Cars, Strengthening Mobility Cars, and Optimizing Autonomous Vehicles", building "Six Strategic Pillars" of "Technology Leadership, Model Innovation, Low-Carbon Empowerment, Full-Chain Strict Control, Digital Intelligence Drive, and Talent Accumulation", comprehensively consolidating development foundations.

At the technical level, Jiangling Group New Energy relies on mature core "Three Electric" technologies, paired with dual empowerment of intelligent connectivity and lightweight body, inheriting Jiangling Group's quality gene of "Safe and Reliable, Economical and Durable", creating core advantages such as ultra-low energy consumption and full-domain safety protection. Yichi 05 meets high standards for collision, has won the EU WVTA certification certificate, and passed local regulation certification in countries such as Australia, Thailand, and the UAE, crossing the most stringent technical thresholds globally with reliable quality.

Model Upgrade, Moving from Product Export to Local Ecological Symbiosis

Technical capability is the "ticket" to participate in global competition, but true globalization tests the upgrade of the model. To this end, Jiangling Group New Energy focuses on promoting product localization, manufacturing localization, and team localization, building a "R&D — Production — Marketing — Service" full-chain globalization system, joining hands with global partners to co-build energy, mobility, and intelligence ecosystems, achieving the transformation from single product trade to co-creation and win-win.

Latest data shows that Jiangling Group New Energy's overseas market has expanded to over 40 countries and regions, with business footprints covering five continents: Europe, Africa, Middle East, Southeast Asia, and South America. Export business has achieved positive growth for three consecutive years, with a year-on-year increase of 70% in 2023, 25% in 2024, and 203% in 2025, showing an accelerated rising trend.

Behind this achievement is a clear path for promoting globalization. From the first car landing in Singapore and opening the door to the South Asian market, to the successive listings in Mauritius, Sri Lanka, Nepal, and Pakistan, deeply cultivating core markets in the Indian Ocean and Southeast Asia; from the first appearance at the Canton Fair to the formal launch of Yichi 05S, and then to hundreds of Yichi 05S units shipping globally in batches, Jiangling Group New Energy lights up the global map with solid steps. In 2025, Yichi 06 appeared at the WNEVC World New Energy Vehicle Conference, concentrating on displaying the enterprise's systematic solutions in the field of intelligent mobility. On May 26, 2026, the all-new Ezis EV3 was launched globally in synchronization, bringing new and beautiful mobility choices for global users.

Worth noting is that Jiangling Group New Energy does not act alone in the overseas market. The enterprise actively builds a deep cooperation network with local dealers and service providers, having formed a relatively complete sales and after-sales service system in regions such as Southeast Asia, the Middle East, and Africa, truly achieving the leap from "selling cars" to "taking root".

Looking to the future, Jiangling Group New Energy will accurately implement the Jiangling Group's "1236" strategy, with clear strategic paths, firm technological faith, and an open and cooperative mindset, continuously deepening its cultivation of the global market.

The greatest truth is the simplest, and practical work is essential; born global, harmonious and symbiotic. Jiangling Group New Energy Ezis Automotive is writing a new chapter in the globalization of China's new energy vehicles with steady steps.