This is the most professional and authoritative Korean car and Korean car market series content on the entire web, [Korean Series Trends] Issue 1831

Hyundai Motor Group exhibited a specialized medical demonstration vehicle modified from the Kia PV5 long cargo version at the Indonesia International Motor Show GIIAS held from the 30th of last month to the 9th of this month.

This PV5 medical demonstration vehicle, equipped inside with patient folding beds, medical seats, ECG monitoring equipment, etc., can conduct consultations and health checkups; relying on the V2L external discharge function, it supplies power to medical equipment anytime, anywhere.

Hyundai Motor Group plans to, starting from the end of this year, in Jakarta BSD Smart City (Bumi Serpong Damai), in conjunction with Indonesian urban development company Sinar Mas Land (Sinar Mas Land), comprehensive medical institution Eka Hospital (Eka Hospital), utilize this vehicle to carry out mobile medical service demonstration projects.

Hyundai Group has noted that BSD city has structural livelihood challenges: medical resources are concentrated in a few locations, residents without private cars find it difficult to reach medical institutions, making medical treatment very inconvenient.

To solve this pain point, Hyundai Motor Group has created a door-to-door roaming medical model: PV5 vehicles enter residential communities, shopping centers, sports venues, and other places with concentrated population, providing consultation and checkup services on the spot.

Three-party division of labor: Hyundai Motor Group provides PV5 vehicles and is responsible for overall project operations; Sinar Mas Land (Sinar Mas Land) provides BSD community housing, public venues, and other infrastructure; Eka Hospital (Eka Hospital) is responsible for dispatching medical personnel, operating medical equipment, and providing diagnosis and treatment services.

Through this medical demonstration project in Indonesia, Hyundai Motor Group hopes to improve the accessibility of medical care for local residents and verify the feasibility of medical services based on mobility carriers landing. At the same time, it builds a smart city service model integrating living, transportation, and medical infrastructure, with future plans to expand this business to other ASEAN countries.

Hyundai Motor Group stated: "Indonesia holds a very high strategic position in the ASEAN market. As an intelligent mobility solution provider, we will work with local partners to actively promote smart city business in the ASEAN region."

Ini adalah kandungan siri kereta Korea dan pasaran kereta Korea yang paling profesional dan berwibawa di seluruh rangkaian, edisi ke-1831【Pergerakan Kereta Korea】

Kumpulan Hyundai, sempena pameran kereta antarabangsa Indonesia GIIAS yang diadakan dari 30 bulan lalu hingga 9 bulan ini, memaparkan sebuah kenderaan demonstrasi perubatan yang diubah daripada varian bak panjang Kia PV5.

Kenderaan demonstrasi perubatan PV5 ini, dilengkapi dengan katil lipat pesakit, kerusi perubatan, peralatan ujian EKG, dll di dalam kenderaan, boleh menjalankan konsultasi dan pemeriksaan kesihatan; bergantung kepada fungsi pelepasan kuasa V2L, membekalkan elektrik untuk peralatan perubatan di mana sahaja dan bila sahaja.

Kumpulan Hyundai merancang, bermula akhir tahun ini, di BSD Smart City Jakarta (Bumi Serpong Damai), bekerjasama dengan pengembang bandar Indonesia Sinar Mas Land, hospital komprehensif Eka Hospital (Eka Hospital), menggunakan kenderaan ini untuk menjalankan projek perintis perkhidmatan perubatan bergerak.

Kumpulan Hyundai memperhatikan bahawa bandar BSD mempunyai masalah sosial-struktur penduduk: sumber perubatan tertumpu pada beberapa lokasi sahaja, penduduk tanpa kereta persendirian sukar mencapai institusi perubatan, mendapatkan rawatan amat sukar.

Untuk menyelesaikan masalah ini, Kumpulan Hyundai mewujudkan model perubatan bergerak meronda: Kenderaan PV5 masuk ke kawasan perumahan, pusat beli-belah, gelanggang sukan dan tempat terkumpul orang ramai lain, menyediakan perkhidmatan konsultasi dan pemeriksaan kesihatan di lokasi.

Pengagihan kerja tiga pihak: Kumpulan Hyundai menyediakan kenderaan PV5, dan bertanggungjawab terhadap pengurusan keseluruhan projek; Sinar Mas Land menyediakan infrastruktur asas seperti perumahan komuniti BSD, tempat awam; Eka Hospital bertanggungjawab menghantar kakitangan perubatan, mengoperasikan peralatan perubatan, menyediakan perkhidmatan diagnosis dan rawatan.

Melalui projek demonstrasi perubatan Indonesia kali ini, Kumpulan Hyundai ingin meningkatkan kebolehcapaian rawatan penduduk tempatan, mengesahkan kebolehjaksanaan pelaksanaan perkhidmatan perubatan berasaskan kenderaan pergerakan. Pada masa yang sama membina model perkhidmatan bandar pintar yang menggabungkan kediaman, pengangkutan, infrastruktur perubatan, masa depan merancang mengembangkan perniagaan ini ke negara ASEAN yang lain.

Kumpulan Hyundai menyatakan: "Indonesia mempunyai kedudukan strategik yang sangat tinggi dalam pasaran ASEAN. Sebagai syarikat penyelesaian mobiliti pintar, kami akan bekerjasama dengan rakan kongsi tempatan, secara aktif memajukan perniagaan bandar pintar kawasan ASEAN."

Data from the China Passenger Car Association shows that in the first half of this year, domestic passenger car retail sales accumulated 8.75 million vehicles, a year-on-year decline of 20%; the fuel vehicle market encountered an "avalanche", with June retail sales plummeting 39%. The "price war" ran throughout the year, significantly compressing industry profit margins.

Amid widespread gloom, a car company submitted a "different" performance report: June sales reached 257,900 vehicles, a 15.8% month-on-month increase and 11% year-on-year increase, breaking through 20,000 vehicles monthly for 3 consecutive months; cumulative deliveries in the first half reached 118,100 vehicles, achieving both year-on-year and month-on-month growth for 2 consecutive months. It is not a new force, nor a local independent brand, but Yueda Kia.

If we elevate our focus to a global dimension, Kia's market performance is even more shocking. In the first half of 2026, Kia's global cumulative sales reached 1.631 million vehicles, a year-on-year increase of 2.7%, setting a new high for the first half of the year. Among them, Sportage and Seltos ranked first and second globally with 303,200 and 177,200 vehicles respectively.

Global Quality: Entering an Upward Channel

On one side is the high-singing march in the global market, on the other is the counter-attack in the Chinese market. Nowadays, Yueda Kia has already changed its thinking mode: through measures such as strengthening brand image, improving product competitiveness, expanding service channels, and optimizing user experience, showing a steady development momentum and strong corporate resilience.

In the first half of this year, Yueda Kia was the first to launch a nationwide "One-Price" car purchase policy, returning pricing power to the brand so that consumers can enjoy the bottom price upon entering the store. Taking the new Kia Sportage with global cumulative sales exceeding 8 million vehicles as an example, the "One-Price" launched in April is as low as 109,900 RMB, and the main selling model 1.5T Prestige Edition "One-Price" is only 124,900 RMB.

In addition, multiple benefits such as fuel card subsidies and purchase tax reductions have also been implemented. In return for Chinese consumers with super-value car purchase plans, Yueda Kia has effectively lowered the threshold for car purchase, making prices more transparent. Benefiting from this, the sales of multiple star models of Yueda Kia increased significantly compared to the same period last year, which also confirms the effectiveness of its nationwide "One-Price" strategy.

It is worth mentioning that the new Kia Sportage, inheriting the 33-year history and 5 generations of "Sportage", has realized 13 configuration upgrades compared to the old model in terms of styling design, space experience, smart technology, safety configuration, etc., further meeting Chinese users' needs for more comfortable and smarter travel.

Even more surprisingly, after launching for more than 100 days, the new Kia Sportage has "zero customer complaints" on new car quality. This is not relying on luck, but the power of quality control, fully confirming Yueda Kia's excellent product quality, while also highlighting Yueda Kia's third factory's globally leading manufacturing standards and quality control strength.

As a global core production base of Kia, Yueda Kia's third factory fully benchmarks against international first-class manufacturing standards, introducing advanced tools such as Kia Global Quality Management System (GQMS), MES manufacturing execution system, IQIS production completion system, etc., building a lifecycle quality management system covering R&D, manufacturing to after-sales.

"Global Quality" is the standard carved into every screw nut of Yueda Kia: using high quality, high intelligence, and high value to respond to Chinese users' diverse expectations for quality travel; relying on the globally unified R&D and manufacturing system and rigorous verification processes, letting domestic and overseas consumers share identical car-building strength.

Dual Drive: Running a Growth Curve

Domestic sales and export sales moving forward side by side is the main theme of Yueda Kia's development in the first half of this year. As of now, Yueda Kia has exported over 617,000 vehicles in cumulative, export sales exceeding 6.79 billion US dollars, building an export matrix composed of EV5, Sportage, Seltos, K5, Sonet, and Rio, covering 91 countries and regions including Australia, Mexico, Saudi Arabia, etc.

Engine exports were also accomplished with remarkable achievements. In June 2026, Yueda Kia exported 7,491 engines, accumulating exports of about 531,000 units, mainly sold to countries such as Russia, Czech Republic, Slovakia, South Korea, Vietnam, Malaysia, India, Kazakhstan, Turkey, etc.

Domestic sales stabilizing the basic block, exports opening the ceiling, this "Dual Drive" pattern can not only hedge against the price war competition pressure in the domestic existing market but also rely on scaled exports to reduce manufacturing costs, forming a steady growth loop of internal and external markets feeding each other and risk dispersion, becoming the core confidence of Yueda Kia's counter-trend racing.

In addition to holding the two growth curves of domestic stock deep cultivation and global incremental blue ocean, Yueda Kia also has remarkable achievements in channel ecosystem construction. On one hand, continuously deepening cooperation with large dealer groups represented by United Crown, Lan Chi, Jiangsu Zhixing, Guoao, Zhongchi, etc.; on the other hand, continuously strengthening the service network and promoting the downscaling of standard services.

In the first half of this year, amidst an environment of fierce price wars and continuous news of dealer network exits, Yueda Kia added 28 outlets, especially the first global SI 2.0 standard flagship store built in Guangxi with Changle Group in April, which filled the blank of high-quality travel services in the Guangxi region.

Healthy channels are the foundation of Yueda Kia's sustainable growth; while improvement in service is also one of the decisive battlefields. In the first half of this year, Yueda Kia continuously optimized the pre-sales, during-sales, and after-sales full-stage service ecosystem. In pre-sales and during-sales links, focusing on optimizing customer experience around key touchpoints such as store arrival experience, trial ride, and signing delivery; in the after-sales link, mainly focusing on service management system upgrade, service quality control optimization, service facility implementation, improving service experience.

Sports Marketing: Localization Emotional Connection

Looking at Kia's sports marketing, it exactly forms a subtle mirror echo with its domestic and foreign sales dual-wheel drive logic. In 2026, the 2026 USA-Canada-Mexico World Cup is in full swing. As an official partner cooperating with FIFA for nearly 20 years, Kia sponsored 660 operating vehicles for this event.

In addition, it also brought a series of "World Cup Joint Gifts" for Chinese consumers, and provided purchase tax subsidies and oil card/electric card gifts, etc., for the 3 "One-Price" models New Sportage, K3, and Kia Xing, showing full sincerity for Chinese consumers. This move directly converts sports heat into store traffic, making the whole chain natural.

It is worth mentioning that as a FIFA partner for 20 years, Kia has the exclusive right to select official ball boy ball girls globally. In the knockout stages of this 2026 USA-Canada-Mexico World Cup, 11-year-old girl Liu Shuying appeared as the only Chinese official ball boy/girl, becoming a vivid vignette of Kia opening up global sports resources and building a bridge for cultural exchange between Chinese and foreign teenagers.

Global IP is not label-style sponsorship, but perceivable rights implementation. The moment Kia precisely lands this scarce right of ball boy selection on Chinese people, it completes the identity translation from sponsor to dream maker, letting consumers feel the temperature of the brand.

In addition to integrating global top-tier event resources, Yueda Kia also actively cultivates China's local sports events. To date, Yueda Kia has sponsored Yancheng Marathon for 6 consecutive years and been the main sponsor of the "Jiangsu Super League" Yancheng team for 2 consecutive years, extending the brand temperature to every participant inside and outside the arena.

Local events are not participation in the form of making up numbers, but emotional anchors of regional deep cultivation. As the base of Yueda Kia, Yancheng, the essence of deep cultivation of local events is doing "Community Brand Assets", thereby realizing localization emotional connection.

Epilogue: Waiting for the Wind, Better to Be the Wind

In the first half of 2026, the Chinese auto market's cold air was chilling, but Yueda Kia told the industry with a performance report of "concurrent year-on-year and month-on-month double growth": true long-termism is not waiting for the wind, but becoming the wind.

From the record half-year sales of 1.631 million vehicles globally to the counter-attack in the Chinese market; from the nationwide "One-Price" reshaping consumer trust to export business opening the growth ceiling; from the manufacturing heritage of global quality to the worry-free service experience of the full cycle - Yueda Kia's combination of these sets of moves supports the enterprise to walk out of the trough and build a solid growth chassis.

Deeply cultivated the Chinese market for 24 years, Yueda Kia has accumulated trust from over 6.85 million users. In the future, Yueda Kia will continue to refine in dimensions such as brand value, product quality, channel network, service experience, etc., bringing travel experiences far beyond expectations to more Chinese consumers.

Data Persatuan Kereta Penumpang China menunjukkan, pada semi pertama tahun ini, jualan runcit terkumpul kereta penumpang domestik sebanyak 8.75 juta unit, turun 20% berbanding tahun sama; pasaran kenderaan bahan api api malah mengalami "bencana besar", jualan runcit Jun merosot 39%. "Perang Harga" berlaku sepanjang tempoh, ruang keuntungan industri dikompres secara besar.

Di tengah-tengah keadaan yang menyedihkan ini, ada sebuah syarikat automotif menyerahkan "keputusan yang berbeza": jualan Jun 257.900 unit, naik 15.8% berbanding bulan lepas, naik 11% berbanding tahun sama, berterusan 3 bulan jualan bulanan menembusi 20.000 unit; penghantaran terkumpul semi pertama 118.100 unit, dan berterusan 2 bulan capai pertumbuhan berganda (tahunan & bulanan). Ia bukan pemain baharu, bukan juga jenama tempatan, tetapi Yueda Kia.

Jika目光拉高至全球维度 (Dilihat pada dimensi global), prestasi pasaran Kia lebih mengejutkan. Semi pertama 2026, jualan terkumpul global Kia 1.631 juta unit, naik 2.7%, capai rekod jualan semi pertama. Di antaranya, Kia Sportage dan Kia Seltos masing-masing sebanyak 303.200 unit dan 177.200 unit, menduduki dua teratas jualan model tunggal global Kia.

Kualiti Global: Bermasuk ke Laluan Naik

Satu sisi pasaran global maju tinggi, satu sisi pasaran China menembusi rintang, Yueda Kia sekarang, telah menukar cara berfikir: melalui memperkukuh imej jenama, meningkatkan kompetitif produk, mengembangkan saluran perkhidmatan, mengoptimumkan pengalaman pengguna dan tindakan lain, menunjukkan perkembangan kukuh dan ketahanan perusahaan yang kuat.

Semi pertama tahun ini, Yueda Kia terlebih dahulu mempersembahkan dasar "Harga Tetap" pembelian kereta di seluruh negara, kembalikan kuasa menentukan harga kepada jenama, biar pengguna menikmati harga dasar setelah tiba di kedai. Sebagai contoh Kia Sportage baru (kumpul global melebihi 8 juta unit), April dikeluarkan semula "Harga Tetap" mulai dari 109,900 Yuan, model terjual "Harga Tetap" hanya 124,900 Yuan.

Selain itu, bantuan kad minyak, pengurangan cukai pembelian dan pelbagai hadiah lain juga diluluskan. Menawarkan balik kepada pengguna China dengan pelan pembelian berharga tinggi, Yueda Kia sebenarnya menurunkan ambang pembelian kereta, biar harga lebih telus. Berkati ini, Yueda Kia beberapa model bintang jualan berbanding tempoh tahun lalu meningkat ketara, ini juga membuktikan keberkesanan strategi "Harga Tetap" seluruh negara.

Berbala disejukkan, Kia Sportage baru mewarisi sejarah "Sportage" 33 tahun, 5 generasi model, berbanding model lama pada reka bentuk bentuk, pengalaman ruang, teknologi pintar, konfigurasi keselamatan dan dimensi lain, capai 13 peningkatan konfigurasi, lebih memenuhi keperluan pengguna China untuk perjalanan lebih selesa dan pintar.

Lebih mengejutkan, Kia Sportage baru dilancarkan lebih 100 hari, kualiti kereta baru "sifar aduan pelanggan", ini bukan bergantung nasib, tetapi kekuatan kawalan kualiti, cukup membuktikan kualiti produk Yueda Kia yang kuat, juga menunjukkan tahap pengeluaran dan kekuatan kawalan kualiti Pabrik Ketiga Global Yueda Kia yang terdepan.

Sebagai Perekatan Pengeluaran Teras Global Kia, Pabrik Ketiga Yueda Kia secara menyeluruh membandingkan dengan piawai pengeluaran kelas antarabangsa, memperkenalan Sistem Pengurusan Kualiti Global Kia (GQMS), Sistem Pelaksanaan Pengeluaran MES, Sistem Selesai Pengeluaran IQIS dan alat canggih lain, membina sistem pengurusan kualiti siklus hayat penuh meliputi pembangunan, pengeluaran sehingga selepas jualan.

"Kualiti Global" adalah piawai Yueda Kia tertanam di setiap skrup: dengan kualiti tinggi, kecerdasan tinggi, nilai tinggi, menjawab pelbagai harapan pengguna China untuk perjalanan berkualiti; bergantung pada sistem pembangunan dan pengeluaran bersatu global dan proses pengesahan ketat, biar pengguna dalam dan luar negara berkongsi kekuatan membina kereta tanpa perbezaan.

Dua Penggerak: Menjalankan Lengkung Pertumbuhan

Jualan dalam negeri, jualan luar negeri maju bersamaan, adalah tema utama perkembangan Yueda Kia semi pertama tahun ini. Kini, Yueda Kia kumpul eksport melebihi 617,000 unit, jualan eksport tembusi 6.79 Milyar Dolar AS, membentuk matriks eksport yang dibina oleh EV5, Kia Sportage, Kia Seltos, K5, Kia Sonet dan Kia Morning, merangkumi Australia, Mexico, Arab Saudi dan lain-lain 91 negara dan wilayah global.

Eksport enjin juga prestasi cemerlang, Jun 2026, Yueda Kia eksport enjin 7,491 unit, kumpul eksport sekitar 531,000 unit, dijual terutamanya ke Rusia, Czech, Slovakia, Korea, Vietnam, Malaysia, India, Kazakhstan, Turki dan negara lain.

Jualan dalam negeri stabilkan asas, eksport buka sempadan, situasi "Dua Penggerak" ini, boleh melindungi tekanan kompetisi perang harga pasaran stok domestik, juga bergantung pada eksport berskala menipiskan kos pengeluaran, membentuk rantaian pertumbuhan kukuh saling mendukung pasaran dalam dan luar, risiko tersebar, menjadi asas teras Yueda Kia menembusi rintang dan melaju ganas.

Selain menggenggam dua lengkung pertumbuhan pendalaman stok domestik dan laut biru tambahan global, Yueda Kia dalam pembinaan ekosistem saluran juga boleh dipuji. Satu sisi, berterusan memperdalam kerjasama dengan kumpulan penganjur utama yang diwakili oleh Crown Bersama, Blue Pool, Jiangsu Zhixing, Guo Ao, Zhong Chi; sisi lain, berterusan memperkukuh rangkaian perkhidmatan, menggalakkan perkhidmatan standard turun.

Semi pertama tahun ini, di bawah keadaan perang harga sengit, maklumat penganjur meninggalkan rangkaian berterusan, Yueda Kia menambah 28 outlet, terutama April bersama Group Changjiu di Guangxi mencipta butik utama piawai Global SI 2.0 pertama, mengisi kekosongan perkhidmatan perjalanan berkualiti tinggi di wilayah Guangxi.

Saluran sihat, adalah pangkalan pertumbuhan berterusan Yueda Kia; sementara peningkatan dalam perkhidmatan, juga salah satu medan perang menang. Semi pertama tahun ini, Yueda Kia berterusan mengoptimumkan ekosistem perkhidmatan semua fasa sebelum, semasa dan selepas jualan. Pada fasa sebelum dan semasa jualan, terutamanya mengikut sentuh utama pengalaman tiba di kedai, uji memandu, penandatangan dan serah kereta mengoptimumkan pengalaman pengguna; pada fasa selepas jualan, terutamanya mengikut pengurusan sistem perkhidmatan, optimasi kawalan kualiti perkhidmatan, aplikasi fasiliti perkhidmatan, tingkatkan pengalaman perkhidmatan.

Pemasaran Sukan: Hubungan Perasaan Tempatan

Melihat seluruh pemasaran sukan Kia, betul-betul dengan logik dua penggerak jualan dalam dan luar, membentuk pantulan sempurna yang cemerlang. 2026 Piala Dunia Amerika-Kanada-Mexico pertempuran sengit, sebagai Rakan Rasmi FIFA bekerjasama hampir 20 tahun, Kia menyokong 660 kenderaan operasi untuk perlumbaan kali ini.

Selain itu, juga membawa serangkaian "Hadiah Kolaborasi Piala Dunia" kepada pengguna China, dan bagi Kia Sportage baru, K3 dan Kia XCeed tiga model "Harga Tetap" menyokong pengurangan cukai pembelian dan hadiah kad minyak dan elektrik, penuh tunjukkan keikhlasan kepada pengguna China. Langkah ini, secara terus mengubah kehangatan sukan kepada jumlah pengunjung kedai, rantaian keseluruhan logik.

Berbala disejukkan, sebagai Rakan FIFA selama 20 tahun, Kia mempunyai hak eksklusif memilih bola kecil rasmi di seluruh dunia. Dalam pusingan eliminasi Piala Dunia Amerika-Kanada-Mexico kali ini, gadis 11 tahun Liu Shuying sebagai satu-satunya bola kecil rasmi China muncul, menjadi ciptaan hidup Kia merentasi sumber sukan global, membina jambatan pertukaran budaya remaja luar negara.

IP global bukan pemberian label sponsor, tetapi hak yang boleh dirasai. Ketika Kia meletakkan hak pemilihan bola kecil yang sukar ini tepat ke atas orang China, telah siap dari sponsor kepada pemimpi hak terjemahan, biar pengguna sentuh suhu jenama.

Selain menggabungkan sumber sukan kelas atas global, Yueda Kia juga aktif mendalami acara sukan tempatan China. Kini, Yueda Kia telah berterusan 6 tahun menyokong Yancheng Marathon, berterusan 2 tahun menjadi penaja utama pasukan "Liga Super Jiangsu" Yancheng, menghulurkan suhu jenama ke setiap peserta dalam dan luar gelanggang.

Acara tempatan bukan penglibatan cukai bilangan, tetapi titik jangkar pendalaman kawasan. Yancheng sebagai ibu kota Yueda Kia, mendalami acara tempatan pada dasarnya adalah membuat "Aset Jenama Komuniti", sekali gus mencapai hubungan perasaan tempatan.

Catatan: Menunggu Angin, Lebih Baik Menjadi Angin Sendiri

Semi pertama 2026, udara udara pasaran kereta China membekam, tetapi Yueda Kia dengan keputusan "pertumbuhan berganda" memberitahu industri: falsafah jangka panjang sebenar, bukan menunggu angin datang, tetapi menjadi angin sendiri.

Dari jualan semi pertama rekod global 1.63 juta unit, ke menembusi rintang pasaran China; dari "Harga Tetap" seluruh negara mewujudkan semula kepercayaan pengguna, ke usaha eksport membuka sempadan pertumbuhan; dari landasan pengeluaran kualiti global, ke pengalaman perkhidmatan tanpa bimbang siklus hayat penuh — set pukulan gabungan Yueda Kia ini, menyokong perusahaan keluar dari parit, memperkokoh rangka pertumbuhan.

Pendalaman pasaran China 24 tahun, Yueda Kia kumpul capai lebih 6.85 juta pengguna percaya. Masa depan, Yueda Kia akan tetap akan dalam nilai jenama, kualiti produk, rangkaian saluran, pengalaman perkhidmatan dan dimensi lain terus berusaha, untuk lebih banyak pengguna China bawa pengalaman perjalanan lebih lama dari harapan.

Belakangan ini, Yueda Kia telah mengumumkan jualan Jun 2026 mencapai 25,791 unit kereta, pertumbuhan bulan ke bulan 15.8%, pertumbuhan tahun ke tahun 11%, jualan bulanan terus melebihi 20,000 unit selama 3 bulan berturut-turut, jumlah kumulatif Januari-Jun mencapai 118,114 unit. Setengah tahun pertama tahun ini, menghadapi tekanan penurunan keseluruhan industri automotif, Yueda Kia teguh mengamalkan strategi "Di China, Untuk China", melalui langkah-langkah seperti memperkukuh imej jenama, meningkatkan daya saing produk, memperluaskan saluran perkhidmatan, mengoptimumkan pengalaman pengguna, mencapai pertumbuhan dua kali ganda jualan tahunan dan bulanan selama 2 bulan berturut-turut, memaparkan daya maju yang stabil dan ketahanan perusahaan yang kuat.

Pada masa yang sama, menghadapi persekitaran keseluruhan pasaran automotif global yang tertekan, Kia menjual 295,720 unit kereta pada Jun, jumlah kumulatif setengah tahun pertama mencapai 1,630,988 unit, pertumbuhan tahunan negatif 2.7% (逆势增长 -> 2.7% growth逆势 - context implies growth against trend), mencatat semula rekod tinggi jualan setengah tahun pertama! Di antaranya, Kia Sportage dan Kia Seltos masing-masing menempati kedudukan teratas 2 dalam jualan kereta per individu Kia di seluruh dunia dengan 303,203 unit dan 177,148 unit.

Semasa ini, Piala Dunia Amerika Utara Mexico 2026 sedang berlangsung sengit, sebagai rakan kongsi rasmi FIFA (Persekutuan Bola Sepak Antarabangsa) selama hampir 20 tahun, Kia bukan sahaja menyokong 660 unit kenderaan operasi untuk kejohanan ini, malah membawa "Hadiah Gabungan Piala Dunia" untuk pengguna China: Sebelum 31 Julai, pengguna yang ke kedai untuk ujian jalan dapat menyertai cabutan, menang sehingga 5,000 Yuan voucher pembelian kereta, set produk sampingan Kia x Piala Dunia x Adidas; berkongsi pengalaman ujian jalan, juga boleh Hadiah bola rasmi Kia x Piala Dunia x Adidas terhad. Pada masa yang sama, Kia juga menawarkan subsidi cukai pembelian sebanyak 2,500 Yuan bagi 3 model "Harga Tetap" iaitu Kia Sportage baharu, K3, dan Kia Picanto, dan memberikan kad minyak/kad elektrik berharga 2,000 Yuan untuk pelanggan seperti lulusan universiti, pasangan berkahwin, keluarga bayi baru lahir, serta kakitangan sekolah, pekerja perubatan, dan pengguna media, memaparkan ketulusan penuh terhadap pengguna China.

Perlu disebutkan, sebagai rakan kongsi FIFA selama hampir 20 tahun, Kia mempunyai hak eksklusif untuk memilih anak bola rasmi di seluruh dunia, Piala Dunia kali ini, Kia telah memilih 104 remaja berumur 10 hingga 14 tahun dari seluruh dunia sebagai anak bola rasmi. Pada 3 Julai, kejohanan pusingan kalah mati Piala Dunia Amerika Utara Mexico 2026 di Stadium Los Angeles menyaksikan perlawanan 1/16 akhir antara Sepanyol dan Austria, di bawah sorakan ribuan peminat yang bergema, gadis berumur 11 tahun Liu Shuying sebagai satu-satunya anak bola rasmi China Piala Dunia kali ini, bersama pemain teratas dunia melangkah ke padang bola, secara langsung menyerahkan bola permainan ke tangan hakim.

Setengah tahun pertama tahun ini, dari dasar pembelian "Harga Tetap" seluruh negara yang dikeluarkan pada awal tahun, sehingga subsidi kad minyak, pengecualian cukai pembelian, berbagai-bagai ganjaran terus dilaksanakan, Yueda Kia secara berterusan memberikan balas terhadap pengguna China dengan pelan pembelian kereta yang bernilai tinggi, secara nyata menurunkan ambang pembelian kereta pengguna, menjadikan harga lebih telus, pembelian kereta lebih tenang. Adalah tepat kerana serangkaian dasar pembelian kereta bernilai tinggi, jualan banyak model kereta bintang Kia telah bertambah dengan ketara berbanding tahun lalu, ini juga membuktikan bahawa kualiti global Kia yang boleh dipercayai, keselesaan memandu dan menaiki yang luar biasa, kecekapan bahan api yang cemerlang dan kelebihan lain, sedang mendapat pengiktirafan dan kepercayaan yang lebih ramai pengguna China.

Di luar pengintegrasian sumber acara kelas dunia global, Yueda Kia juga mendalami sukan tempatan China. Setengah tahun pertama tahun ini, Yueda Kia secara berterusan menyokong maraton Yancheng selama 6 tahun berturut-turut, selama 2 tahun menjadi penaja utama pasukan "Jiangsu Super" Yancheng, bukan sahaja memberi sokongan menyeluruh kepada acara tempatan Yancheng, malah mengorganisasi pasukan ambang relawan rasmi, mengundang kanak-kanak kumpulan istimewa masuk ke padang Jiangsu Super untuk menonton, merancang "Rancangan Realisasi Cita-Cita Anak Bola Kecil", malah menciptakan acara pengalaman eksklusif seperti menonton percuma, melawat kilang, ujian jalan kereta baharu untuk keluarga pemilik, mengembangkan suhu jenama kepada setiap peserta di dalam dan luar padang, secara berterusan memindahkan imej jenama yang positif dan penuh semangat.

Dalam aspek produk, Yueda Kia mengintegrasikan kualiti global Kia dan kelebihan teknologi pintar China, menggunakan produk berkualiti tinggi, pintar tinggi, nilai tinggi, menjawab jangkaan pelbagai pengguna China terhadap perjalanan berkualiti. Pada April tahun ini, "Pencetus SUV Bandar Global" yang jumlah kumulatif penjualan global melebihi 8 juta unit - Kia Sportage Baharu dilancarkan semula. Kereta baharu mewarisi kualiti boleh dipercayai 33 tahun sejarah "Sportage", 5 generasi model, meningkatkan sepenuhnya dalam dimensi reka bentuk, pengalaman ruang, teknologi pintar, konfigurasi keselamatan, "Harga Tetap Baru" serendah 109,900 Yuan bermula, model terjual tinggi versi 1.5T Premium "Harga Tetap" hanya 124,900 Yuan, berbanding model lama mencapai 13 peningkatan konfigurasi,进一步满足了中国用户对更舒适、更智能的出行需求 -> memenuhi lebih baik keperluan perjalanan pengguna China untuk lebih selesa dan lebih pintar.

Apa yang perlu diberi perhatian ialah, Kia Sportage Baharu yang dilancarkan sejak lebih 100 hari, masih mengekalkan rekod cemerlang "sifar aduan pelanggan" untuk kualiti kereta baharu, ini bukan sahaja membuktikan kualiti produk yang kukuh, malah menandakan tahap pembuatan berprestasi global dan kekuatan kawalan kualiti Kilang Ketiga Yueda Kia. Sebagai tapak pengeluaran teras global Kia, Kilang Ketiga Yueda Kia menyamai sepenuhnya piawaian pembuatan antarabangsa teratas, memperkenalkan sistem kualiti pengurusan global Kia (GQMS), sistem pelaksanaan pembuatan MES, sistem pengakhiran pengeluaran IQIS dan alat canggih, membina sistem pengurusan kualiti kitaran hidup merangkumi penyelidikan, pembuatan sehingga selepas jualan. Adalah tepat kerana mengaplikasikan piawaian kawalan kualiti yang ketat ke dalam keseluruhan proses pengeluaran, pada "2026 Persidangan Perbincangan Tren Kualiti Produk Kereta China" yang disponsori oleh Kualiti Kereta China dan Kai Rui Sai Chi Consulting, Kilang Ketiga Yueda Kia dinilai sebagai "Pencetus Kualiti Kereta Tahun 2025", menandakan kedudukan baris terdepan kualiti pembuatan dalam syarikat automotif gabungan.

Sama-sama perlu disebutkan, pada 5 Jun, dalam anugerah "Kereta Tahun 2026" Israel, Kia Sportage Baharu Kia mengalahkan rakan sejawat dan memenangi anugerah "SUV Kompak Tahunan", sekali lagi membuktikan nilai produk yang berkembang pesat dan kekuatan produk yang memimpin setaraf kategori!

Dalam aspek pembinaan saluran, Yueda Kia teguh meneruskan pengembangan dan peningkatan saluran terminal, secara berterusan memperdalam kerjasama dengan kumpulan pengedar besar yang diwakili oleh United Crown, Blue Pool, Jiangsu Zhixing, Guo'ao, Zhongchi, memperkukuh jaringan perkhidmatan, mendorong perkhidmatan piawai turun ke bawah. Setengah tahun pertama tahun ini, Yueda Kia bersama rakan kongsi menambah 28 titik rangkaian, terutamanya sejak April tahun ini, Yueda Kia bersama Changjiu Group mencipta kedai ibubola standard SI 2.0 global pertama di Guangxi, bukan sahaja mengisi kekosongan perkhidmatan perjalanan berkualiti tinggi di wilayah Guangxi, malah membawa pengalaman perkhidmatan综合 berkesan dan mudah kepada pengguna tempatan.

Selama ini, Yueda Kia sentiasa memandangkan perkhidmatan pelanggan sebagai asas jangka panjang jenama. Setengah tahun pertama tahun ini, Yueda Kia bergantung pada piawaian perkhidmatan berkualiti tinggi yang seragam global, secara berterusan mengoptimumkan ekosistem perkhidmatan yang meliputi pra-pembelian, semasa pembelian, dan pasca-pembelian, menciptakan pengalaman perkhidmatan berkualiti tinggi kitaran hidup. Dalam aspek pra-pembelian dan semasa pembelian, Yueda Kia sekitar titik sentuh kritikal seperti pengalaman kedai, ujian jalan, penandatanganan dan penyerahan kereta mengoptimumkan pengalaman pengguna, mendapat kepercayaan luas pengguna dan institusi perindustrian yang berwibawa. Dalam penyelidikan Indeks Pengalaman Pelanggan Pembelian China 2026 yang dikeluarkan oleh J.D. Power (Kundi), Kia dengan skor pengalaman pelanggan pembelian 806 mata, menempati tempat keempat dalam jenama tenaga konvensional arus utama, tempat kedua dalam jenama gabungan, selama tiga tahun berturut-turut masuk ke dalam lima teratas jenama arus utama senarai ini, dua teratas jenama gabungan, memaparkan penumpuan dan kekuatan teratas yang mendalam dalam bidang perkhidmatan pengguna dan pengalaman pembelian.

(Sumber Data: Penyelidikan Indeks Pengalaman Pelanggan Pembelian China J.D.PowerSM (PXI))

Dalam bidang perkhidmatan selepas jualan, Yueda Kia di sekitar aspek pengurusan sistem perkhidmatan, peningkatan pengawalan kualiti perkhidmatan, pelaksanaan aplikasi fasiliti perkhidmatan, secara berterusan membawa pengalaman perkhidmatan yang lebih berkesan dan berkualiti tinggi untuk pengguna. Pada masa yang sama, melalui penyusunan berkala kemahiran perunding perkhidmatan, kemahiran teknisi penyelenggaraan, Yueda Kia dengan cara "mendorong kemahiran melalui persaingan, penambahbaikan perkhidmatan", secara berterusan meningkatkan tahap perkhidmatan pasukan perkhidmatan. Dalam kemahiran global Kia ke-12 yang diadakan tahun ini, teknisi penyelamatan Guo Wenlei dari kedai Jinwantong Jinan sekali lagi merangkul pingat perak komprehensif persaingan, mencukupi menunjukkan asas profesional yang kukuh dan kemampuan perkhidmatan cemerlang teknisi penyelamatan Yueda Kia.

Setengah tahun pertama tahun ini, Yueda Kia terus mengukuhkan perkembangan yang seimbang jualan dalam dan luar negara, secara berterusan memperluas perniagaan eksport global. Sehingga kini, Yueda Kia secara kumulatif telah mengeksport melebihi 617,000 unit kereta, nilai jualan eksport lebih 6.79 bilion USD, membina matriks eksport yang terdiri daripada 6 model kereta EV5, Kia Sportage, Kia Seltos, K5, Kia Sonet, Kia Rio, merangkumi Australia, Mexico, Arab Saudi dan 91 negara dan wilayah lain di seluruh dunia. Eksport enjin juga mempunyai prestasi cemerlang, Jun mengeksport enjin 7,491 unit, jumlah kumulatif mengeksport kira-kira 531,000 unit, dijual ke Russia, Czech, Slovakia, Korea, Vietnam, Malaysia, India, Kazakhstan, Turki dan negara lain.

Selain itu, dalam persekitaran penyesuaian keseluruhan industri automotif yang berfluktuasi, Yueda Kia teguh mengamalkan konsep pembangunan jangka panjang "berpusat pada manusia", berusaha membina budaya tempat kerja yang harmoni dan dua hala pemberdayaan antara perusahaan dan pekerja. Dalam penterbitan hasil cemerlang budaya perusahaan provinsi Jiangsu yang diadakan pada April tahun ini, Yueda Kia凭借 dalam bidang inovasi sistem budaya perusahaan dan hasil yang cemerlang, dengan "Membina Enjin Komunikasi Baru, Mencapai Pergerakan Tenaga dan Lompatan Budaya" memenangi "Pemenang Pertama Hasil Cemerlang Budaya Perusahaan Provinsi Jiangsu 2024-2025", menjadi contoh teladan dalam pembangunan budaya perusahaan syarikat automotif gabungan.

Mendalam ke China selama 24 tahun, Yueda Kia secara kumulatif telah menerima kepercayaan lebih 6.85 juta pengguna. Pada masa depan, Yueda Kia akan teguh melaksanakannya "Di China, Untuk China" pembangunan strategik, dalam dimensi nilai jenama, kualiti produk, jaringan saluran, pengalaman perkhidmatan, secara berterusan memajukan, untuk membawa lebih banyak pengalaman perjalanan yang melampaui jangkaan untuk lebih banyak pengguna China.

Recently, Kia China announced that sales in June 2026 reached 25,791 units, with a month-over-month growth of 15.8% and a year-over-year growth of 11%. Single-month sales exceeded 20,000 units for 3 consecutive months, and cumulative sales from January to June reached 118,114 units. In the first half of this year, facing the overall downward pressure in the auto industry, Kia China firmly implemented the "In China, For China" strategy. Through measures such as strengthening brand image, improving product competitiveness, expanding service channels, and optimizing user experience, it achieved double growth in sales year-over-year and month-over-month for 2 consecutive months, showcasing steady development momentum and strong corporate resilience.

Meanwhile, facing the environment of overall pressure in the global auto market, Kia's global sales in June reached 295,720 units, and cumulative sales in the first half reached 1,630,988 units, growing 2.7% year-over-year against the trend, setting a new high for first-half sales again! Among them, Sportage and Seltos ranked first and second in Kia's global single-model sales with 303,203 units and 177,148 units respectively.

Currently, the 2026 US-Mexico-Canada World Cup is in full swing. As an official partner cooperating with the International Football Federation (FIFA) for nearly 20 years, Kia not only sponsored 660 operational vehicles for this tournament but also brought a "World Cup Co-branded Gift" to Chinese consumers: Consumers who visit the store for a test drive before July 31 can participate in the lottery to win prizes such as a purchase voucher worth up to 5,000 yuan, a Kia x World Cup x Adidas merchandise set; sharing test drive experiences, one can also receive a limited edition Kia x World Cup x Adidas official football. At the same time, Kia also provided a 2,500 yuan purchase tax subsidy for 3 "Fixed Price" models: New Sportage, K3, and Sonet, and gifted a 2,000 yuan fuel card / electric card to customer groups including university graduates, newlyweds, newborn families, as well as faculty, medical staff, media practitioners, etc., fully demonstrating full sincerity towards Chinese consumers.

It is worth mentioning that as a partner of the International Football Federation (FIFA) for nearly 20 years, Kia possesses exclusive rights to select official ball boys and girls globally. For this World Cup, Kia selected 104 teenagers aged 10 to 14 to serve as ball bearers globally. On July 3, the 2026 US-Mexico-Canada World Cup Knockout stage Round of 16 match between Spain and Austria was held at Los Angeles Stadium. Under the cheers of tens of thousands of fans, 11-year-old girl Liu Shuying, the only Chinese official ball bearer of this World Cup, walked onto the green field with world's top players and personally handed the match ball to the referee's hands.

In the first half of this year, from the nationwide "Fixed Price" car purchasing policy launched at the beginning of the new year to fuel card subsidies, purchase tax reductions, and multiple privileges successively implemented, Kia China continued to reward Chinese consumers with super-value car purchasing plans, effectively lowering consumers' car buying threshold, making prices more transparent, and car buying more worry-free. Thanks to a series of super-value car purchasing policies, sales of Kia's star models grew significantly compared to the same period last year. This also validates Kia's reliable global quality, excellent driving and riding comfort, outstanding fuel economy, and other advantages, which are winning recognition and trust from more and more Chinese consumers.

In addition to actively integrating global top-tier event resources, Kia China also deeply cultivates domestic Chinese sporting events. In the first half of this year, Kia China has sponsored the Yancheng Marathon for 6 consecutive years and became the main sponsor of the "Jiangsu Super League" Yancheng Team for 2 consecutive years. Not only providing all-round support for Yancheng local events, it also organized official volunteer shuttle fleets, invited children from special groups to watch Jiangsu Super League matches, planned the "Little Ball Boy Dreams Come True" Program, and created exclusive experience activities for car owner families such as free viewing, factory visits, new car test drives, extending the brand warmth to every participant inside and outside the venue, continuously conveying a positive and warm brand image.

In terms of products, Kia China combined Kia's global quality and China's intelligent technology advantages, using high-quality, high-intelligence, and high-value products to respond to Chinese users' diverse expectations for quality mobility. In April this year, the "Global Urban SUV Pioneer" with global cumulative sales exceeding 8 million units, the New Sportage from Kia, was relaunched. The new car inherited "Sportage"'s 33-year history and 5 generations of models' reliable quality, comprehensively improving in styling design, space experience, intelligent technology, safety configuration and other dimensions. The "Renewed Fixed Price" starts from as low as 109,900 yuan, and the main-selling 1.5T Prestige Edition "Fixed Price" is only 124,900 yuan. Compared to the old model, 13 configuration upgrades were implemented, further meeting Chinese users' needs for more comfortable and intelligent mobility.

It is worth noting that the Kia New Sportage has been on the market for over 100 days and still maintains the excellent result of "zero customer complaints" for new car quality. This not only proves its solid product quality but also highlights the world-leading manufacturing standards and quality control strength of Kia China No. 3 Factory. As Kia's global core production base, Kia China No. 3 Factory fully benchmarks against international first-class manufacturing standards, introducing advanced tools such as Kia Global Quality Management System (GQMS), MES Manufacturing Execution System, and IQIS Production Finish System, building a full lifecycle quality management system covering R&D, manufacturing to after-sales. It is precisely by embedding rigorous quality control standards throughout the entire production process that at the "2026 China Automotive Product Quality Trend Symposium" jointly hosted by China Auto Quality Network and Kearney Consulting, Kia China No. 3 Factory was rated as "2025 Automotive Quality Excellence Factory", highlighting its benchmark status in manufacturing quality among joint-venture enterprises.

It is also worth mentioning that on June 5, at the Israel "2026 Annual Car" selection, the Kia New Sportage stood out among competitors and won the "Annual Compact SUV" award, validating its comprehensively advanced product value and leading product power in the same class again!

In terms of channel construction, Kia China persisted in promoting the expansion and improvement of terminal channels, continuously deepening cooperation with large dealer groups represented by United Crown, Blue Pool, Jiangsu Zhixing, Guoao, Zhongchi, etc., strengthening service networks and promoting the deployment of standard services. In the first half of this year, Kia China partnered with partners to add 28 new outlets. In particular, the first Global SI 2.0 Standard Flagship Store jointly built by Kia and Longjiu Group in Guangxi since April this year not only filled the gap in high-quality mobility services in the Guangxi region but also brought efficient and convenient comprehensive service experiences to local users.

For a long time, Kia China has always regarded customer service as the cornerstone of the brand's long-termism. In the first half of this year, relying on globally unified high-quality service standards, Kia China continuously optimized the service ecosystem covering pre-sales, in-sales, and after-sales stages, creating high-quality service experiences for the full lifecycle. In pre-sales and in-sales stages, Kia China optimized customer experiences around key touchpoints such as store visits, test drives, signing, and delivery, gaining wide trust from consumers and industry authoritative institutions. In the 2026 China Purchase Customer Experience Index Research SM (PXI) released by J.D. Power, Kia scored 806 in Purchase Customer Experience Score, ranking fourth in mainstream traditional energy brands and second in joint-venture brands, continuously entering the top five mainstream brands and top two joint-venture brands of this list, showcasing deep accumulation and leading strength in user service and car buying experience fields.

（Source: J.D. Power China Purchase Customer Experience Index Research SM (PXI)）

In the after-sales service field, Kia China continuously brought more efficient and higher-quality service experiences to users around service management system upgrades, service quality control optimization, service facility implementation, and application. At the same time, by regularly holding Service Consultant Skills Competitions and Maintenance Technician Skills Competitions, Kia China continuously improved the service level of its service teams through the method of "promoting skills through competition, service upgrade". At the 12th Kia Global Skills Competition held this year, Maintenance Technician Guo Wenlei from Jinan Jinwantong Store won the overall silver medal of the competition, fully demonstrating Kia China's maintenance technicians' solid professional foundation and excellent service capabilities.

In the first half of this year, Kia China continued to consolidate the development pattern where domestic and foreign sales progressed together and continuously expanded global export business. To date, Kia China has cumulatively exported vehicles exceeding 617,000 units, with export sales exceeding 6.79 billion US dollars, building an export matrix consisting of 6 models including EV5, Sportage, Seltos, K5, Cerato, and Rio, covering 91 countries and regions worldwide including Australia, Mexico, Saudi Arabia, etc. Engine exports also achieved remarkable results. In June, 7,491 units of engines were exported, with cumulative exports of about 531,000 units, sold to countries such as Russia, Czech Republic, Slovakia, South Korea, Vietnam, Malaysia, India, Kazakhstan, Turkey.

In addition, in the environment of overall volatility and adjustment in the auto industry, Kia China firmly implemented the people-oriented long-term development philosophy, focusing on building a workplace culture of harmony between enterprise and employees, mutual empowerment. At the Jiangsu Provincial Corporate Culture Excellent Results Launch Event held in April this year, Kia China won the "2024-2025 Jiangsu Provincial Corporate Culture Excellent Results First Prize" with the project "Building a New Communication Engine to Achieve Cultural Aggregation and Leap" for systematic innovation and excellent results in the field of corporate culture, becoming a benchmark example for corporate culture construction in joint-venture enterprises.

Deeply cultivating the Chinese market for 24 years, Kia China has cumulatively gained the trust of over 6.85 million users. In the future, Kia China will firmly implement the "In China, For China" development strategy, continuously improve in dimensions such as brand value, product quality, channel network, and service experience, bringing travel experiences far exceeding expectations to more Chinese consumers.