A lively and cute all-electric small car is becoming popular from China to Thailand. In the Chinese market, the CHERY Q new car pre-order received over 20,000 orders in just 2 hours, and orders in the first month after launch broke 56,000 units, showing amazing explosive power.

Now this trend crosses borders and received very good market feedback in Thailand as well: Since pre-orders started at the Bangkok International Motor Show on March 24, orders broke 1,000 units in just ten days; as of June 24 when it officially launched, cumulative orders have forcefully broken 3,000 units.

To live up to high expectations, on July 13, the first batch of over 2,000 CHERY Q units was officially shipped to Thailand from China. All vehicles will first undergo a strict Pre-Delivery Inspection (PDI) process upon arrival, and then be delivered to customers sequentially according to the booking order.

"Four Excellent" Advantages Captivate Thai Local Users

CHERY Q's ability to quickly capture the Thai younger generation is inseparable from its four core advantages of "Good Looking, Big, Good Driving, and Fun". Good Looking - Rounded design aesthetics, with smooth and timeless lines that capture hearts at first sight, combined with telescopic volume design, small and agile yet full of vibrancy.

Big - Although the body is small, the interior is surprisingly spacious, with a 2700mm ultra-long wheelbase bringing the largest in-class interior space comparable to B-segment cars, allowing for comfortable driving and riding. Good to Drive - A 50:50 golden axle load ratio endows agile and precise handling experience, and the APA automatic parking function makes parking effortless. Fun - Intelligent infotainment interaction is smooth and thoughtful, and the interior reserves personalized threaded interfaces, allowing free expansion of diverse accessories, turning the car into a mobile space to express oneself. Pushing "Fun" to the extreme is the highly sought-after Q Talk function.

Q Talk Inquiry Rate Reaches 88%, An "Socializing" Electric Car

According to statistics, the sales point inquiry rate for the Q Talk function at the terminal reaches 88%, and the inquiry rate for the electric front trunk also reaches 76%, known as two major eye-catching tools.

The charm of Q Talk lies in turning the car into a true "social tool". During daily travel, if encountering a motorcycle or vehicle ahead that needs yielding, the driver does not need to roll down the window, just press the button lightly, and a polite and clear prompt will be transmitted outside the car; passing through a small alley and seeing children playing, a warm reminder instantly fills with safety. Even more surprisingly, Q Talk supports voice modulation and external shouting - either humorous and quirky, or warm reminders, easily becoming the focus of street attention, perfectly matching the Thai young people's lifestyle attitude of being willing to express and love to share.

Co-creation by All, Local Inspiration Fully Blooms

The popularity of CHERY Q extends beyond sales figures to the realm of cultural co-creation. Recently, Chery Thailand launched the "All-People IP Design Contest", inviting Thai local designers and enthusiasts to create personalized IP characters and merchandise for CHERY Q. Currently, a large number of submissions full of local charm and imagination have been received.

At the same time, dealer road show activities are continuously expanding across Thailand, allowing more and more consumers to touch, test drive, and personally experience the wonderful interaction of Q Talk at zero distance, spreading the trendy spirit of "So Cute So You" to every street and alley.

Rooted in Thailand, Practicing "In Somewhere, For Somewhere, Be Somewhere"

"The first batch of CHERY Q shipped from China will be delivered into the hands of users, this is another important step we have taken in the Thai market. Behind the orders exceeding 3,000 is the valuable trust of Thai users in the Chery brand." Jim Lee, Brand Executive Director of Chery Thailand, said, "We have established a mature dealer network, service centers, and after-sales service teams, going all out to bring an electrifying travel experience beyond expectations to every Thai user."

The hotness of CHERY Q in Thailand is not only a victory of product power but also a resonance of brand, culture, and user emotions. It accurately echoes the marketing slogan "So Cute So You" in the Thai market, and more authentically interprets the deep core of Chery's globalization strategy - In Somewhere, For Somewhere, Be Somewhere. With Thailand as an important localization base, Chery is integrating into this land of smiles in all dimensions, from product definition to user co-creation, from service details to lifestyle. In the future, Chery will continue to center on Thai users, bringing more innovative, reliable, and fun electric vehicles, truly becoming a "brand belonging here" in the hearts of Thai consumers.