In August 2026, Deepal Automobile global sales reached 28,659 units. The brand's cumulative sales have reached 947,600 units, getting closer to the one million sales target. Among them, Deepal S05 monthly global sales reached 17,474 units, up 43.42% year-on-year and 24.29% month-on-month. Since its launch, this car's monthly average sales have remained stable above 10,000, with cumulative global sales breaking 260,000 units, placing it in the top tier of 150,000 compact new energy SUVs. Achieving such market performance mainly stems from its downgrading of hardware configurations previously found only on high-end models to the 150,000 mainstream family price segment.

In terms of intelligent driving, Deepal S05 is equipped with a set of 27 perception hardware components including 1 LiDAR, paired with Dual Horizon J6M chips and a one-step end-to-end algorithm. It boasts over 90 advanced driving assistance features, supporting urban, highway, parking, and map-less full-scenario roaming assistance. The cockpit is equipped with a 3nm automotive chip, paired with a 15.6-inch 2.5K Sunflower Screen, 18-speaker audio, and AI voice interaction. On the chassis, the vehicle comes standard across all trims with FSD+HRS variable adaptive suspension, which can adjust damping in real-time according to road conditions to suppress cornering roll and filter out bumps and vibrations. Power options provide 520km and 620km CLTC pure electric range versions, with 0-100 km/h acceleration in 6.28 seconds. All trims come standard with 3C ultra-fast charging, and there is a corresponding thermal management system in low-temperature environments to improve charging and range performance.

In terms of exterior and interior design, the car adopts the Interstellar Flying Wing 2.0 design language, featuring frameless doors, semi-hidden door handles, and 18-inch sport wheels. The interior offers three color options: Nebula Purple, Hot Wave Orange, and Star Rock Grey, with large areas of leather covering, matched with wood grain trim and multi-color ambient lighting. Besides the domestic market, Deepal S05 is also advancing its overseas business, having already entered 73 countries and regions, with overseas monthly sales stable over 6,000 units. It has won awards such as the iF Design Award, Thailand Car of the Year, and J.D.Power new vehicle quality related awards. Olympic champion He Kexin also became an owner of this car.

Comprehensive hardware, sales, and domestic and overseas feedback show that the product strategy of Deepal S05 is relatively clear. In the 150,000 price segment, configurations like LiDAR, end-to-end intelligent driving, and variable damping suspension have been downgraded to the mainstream. It targets family users who value intelligent driving and ride comfort. However, hardware is just the foundation. Whether actual daily use is good depends on the continuous refinement of algorithms and systems. This car being able to establish a foothold in the niche market is also the result of high configurations matching real market demand.

Deepal S05 can also continuously update the driving experience through OTA iterations. The new version DEEPAL OS 3.2.0 mainly optimizes parking capabilities, adding functions such as nose-in parking, perpendicular parking exit, custom parking, low-speed emergency braking, etc. Remote parking operation logic has also been simplified; simultaneously upgraded voice navigation, screen casting, third-party applications. Amap adds green light countdown and blind spot oncoming vehicle warning, the mobile APP expands capabilities like remote keyless driving and Bluetooth diagnostics. It also optimized fatigue reminders and privacy security. The overall upgrade covers intelligent driving, cockpit, and mobile connectivity multiple sectors.

Pada Ogos 2026, jualan global Kereta Deepal mencecah 28,659 unit, jumlah terkumpul jenama telah mencecah 947,600 unit, semakin hampir sasaran jualan satu juta. Daripada itu, jualan global Deepal S05 sebulan mencecah 17,474 unit, meningkat 43.42% berbanding tahun sebelumnya, meningkat 24.29% berbanding bulan sebelumnya. Selepas kenderaan ini dilancarkan, jualan purata bulanan stabil melebihi 10,000 unit, jumlah terkumpul global menembusi 260,000 unit, berada dalam barisan pertama SUV baharu tenaga kompak kelas 150,000. Pencapaian pasaran seperti ini terutamanya kerana ia menurunkan banyak konfigurasi perkakasan yang sebelumnya hanya ada pada model mewah ke julat harga 150,000 ini.

Dari segi pemanduan pintar, Deepal S05 dilengkapi satu set 27 perkakasan pengesanan yang merangkumi 1 unit LiDAR, disertai cip Horizon J6M ganda dan algoritma end-to-end satu bahagian, mempunyai lebih 90 fungsi bantuan pemanduan, menyokong kawasan bandar, lebuh raya, parkir serta bantuan jelajah seluruh skena tanpa peta. Kabin dilengkapi cip automotif 3nm, disertai skrin bunga matahari 2.5K saiz 15.6 inci, sistem audio 18 pembesar suara dan interaksi suara AI. Pada sistem penggantungan, semua model kenderaan ini dilengkapi suspensi adaptif variabel FSD+HRS, boleh menyesuaikan halangan merentasi jalan secara masa nyata, mengurangkan condong semasa memusing, menapis getaran goncangan. Tenaga menyediakan dua versi jerebu elektrik tulen CLTC iaitu 520km dan 620km, pecutan 0-100 adalah 6.28 saat, semua model mempunyai piawai pengecasan pantas 3C, persekitaran suhu rendah juga mempunyai sistem kawalan suhu sepadan untuk meningkatkan prestasi pengecasan dan jerebu.

Dari segi reka bentuk luar dan dalaman, kenderaan ini menggunakan bahasa reka bentuk sayap antariksa 2.0, dilengkapi pintu tanpa bingkai, pemegang pintu separa tersembunyi dan rim sukan 18 inci. Dalaman menyediakan tiga pilihan warna iaitu ungu nebula, oren ombak panas dan kelabu batu bintang, pelapik kulit yang luas di dalam kereta, disertai papan hiasan kayu dan lampu suasana pelbagai warna. Selain pasaran domestik, Deepal S05 juga sedang menggalakkan urusan ke luar negara, kini telah memasuki 73 negara dan wilayah, jualan bulanan luar negara stabil melebihi 6,000 unit, juga mendapat anugerah reka bentuk iF, model tahun Thailand dan anugerah berkaitan kualiti kenderaan baharu J.D.Power, juara Olimpik He Kexin juga menjadi pemilik kenderaan ini.

Gabungan perkakasan, jualan dan maklum balas dari dalam dan luar negara, faham produk Deepal S05 agak jelas, pada julat harga 150,000 menurunkan konfigurasi seperti LiDAR, pemanduan pintar end-to-end dan suspensi halangan variabel, sasaran pengguna keluarga yang menghargai pemanduan pintar dan keselesaan penumpang. Namun perkakasan hanyalah asas, sama ada penggunaan harian sebenar baik atau tidak, perlu lihat penggilasan berterusan algoritma dan sistem, kenderaan ini boleh berdiri kukuh dalam segmen pasaran, juga merupakan hasil daripada konfigurasi tinggi sepadan dengan keperluan pasaran sebenar.

Deepal S05 juga boleh dikemas kini secara berterusan melalui iterasi OTA pengalaman penggunaan kenderaan, versi baharu DEEPAL OS 3.2.0, terutamanya dioptimumkan kemampuan parkir, tambahan fungsi seperti parkir masuk hujung kereta, parkir keluar tempat letak kereta menegak, parkir tempat letak kereta tersuai, brek kecemasan kelajuan rendah dan lain-lain, logik operasi parkir jauh juga telah dipermudahkan; serentak menaik taraf navigasi suara, paparan skrin, aplikasi pihak ketiga, peta Amap menambah pengiraan turun masa lampu hijau dan amaran perjumpaan kenderaan di titik buta, App telefon pintar meluaskan keupayaan pemanduan tanpa kunci jauh, diagnosis bluetooth dan lain-lain, juga dioptimumkan penggera keletihan, keselamatan privasi, menaik taraf keseluruhan menjangkau beberapa sektor pemanduan pintar, kabin, sambungan telefon pintar.