June 12, "150,000 Loves, Highlight Arrives" BJ30 Traveler 150,000th Unit Roll-Off and Highlight Edition Market Launch Press Conference, was successfully held at the BAIC Zhuzhou Super Factory. Relying on continuous hot sales in the market, BJ30 Traveler successfully became the fastest 150,000-unit mass-produced model in the Chinese light off-road SUV segment. This event not only witnessed the brand sales milestone but also launched the brand new annual model version — BJ30 Traveler Highlight Edition, while releasing major purchase policies to promote "off-road equality" with affordable thresholds, allowing ordinary families to easily unlock high-quality travel life that is suitable for both city and wild.

In return for the trust of users, Beijing Off-road launched trade-in benefits of up to 30,000 yuan for the entire series; BJ30 Traveler super trade-in price starting from 69,900 yuan; newly launched BJ30 Traveler Highlight Edition, super trade-in price starting from 82,900 yuan. During the press conference, Beijing Off-road partnered with CCTV Finance to start a vehicle teardown live stream, publicly dismantling a BJ30 Traveler driven for 150,000 km, to verify the model's hardcore durability quality and China's smart manufacturing strength with intuitive and real vehicle conditions across the entire network.

BAIC Group Vice General Manager, Beijing Off-road Chairman Zhang Guofu stated at the scene that the breakthrough of 150,000 units sales is not only a witness to market speed but also a quality monument built by 150,000 users' real choices. BJ30 Traveler is not only a high-quality answer sheet for China's HEV technology delivery market but also a statement of strength from Chinese autonomous brands making moves in the light off-road track and breaking technical barriers.

150,000 User Word-of-Mouth Certification, Three Major Hardcore Strengths Lead the Light Off-road Track

Relying on Beijing Off-road's over 60 years of professional off-road technology accumulation, BJ30 Traveler with three core advantages of "Super Wild, Super Large, Super Save" broke the boundary between city SUVs and off-road SUVs, balancing daily commute and outdoor light off-road all scenarios, quickly gaining global user recognition with balanced product power.

What is "Super Wild"? It is the confidence to journey to mountains and seas in all scenarios. As China's first box-shaped HEV hybrid SUV, the new car is equipped with an industry-leading 3-motor 4WD 6-mode HEV hybrid architecture, composed of a 41% high thermal efficiency hybrid dedicated engine and front-rear dual drive motors to form a 3-motor power system, respectively adapted for long-distance energy saving, real-time energy replenishment, and instant burst working conditions. The vehicle 4WD response speed is only 30 milliseconds, outputting peak torque in 0.5 seconds. Equipped with electronic central lock, four-wheel electronic limited slip, and Intelligent Electric ATS All-Terrain Control System, it can intelligently adapt to six driving modes, easily conquering complex road conditions such as mud, sand, and steep slopes, with off-road performance maxed out.

What is "Super Large"? It is the ease of family travel without compromise. The new car boasts a 2820mm super-long wheelbase, achieving a 66% super high utilization rate, equipped with a practical 3-row 7-seat layout, with space performance comparable to class-leading models. The super large trunk volume can reach 1496L. The rear seats flat-folding can become a 1.92-meter super big bed, freely switching between camping rest and large item loading. Even for 1.8-meter tall adults, they can easily sit in the B-class wide-body 3rd row,配合 with 38 refined storage spaces throughout the car, fully meeting multi-person family all-scenario travel needs.

What is "Super Save"? It is peace of mind for long-term companionship without anxiety. With the support of three advantages: saving fuel, saving time, saving worry, vehicle usage costs are significantly reduced. Previously, overseas bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico jointly tested, BJ30 Traveler fuel consumption per 100km remained stable within 5L, range per tank exceeds 1,000 km. No need to rely on charging piles, just refuel and go, saving tens of hours of energy replenishment time per year. At the same time, first owners enjoy lifetime warranty for the whole vehicle, no high-voltage battery pack safety hazards, convenient maintenance, sufficient parts, thoroughly dispelling users' worries about using and maintaining the car.

Brand New Highlight Edition Launch, Appearance, Performance, Experience Triple Comprehensive Leap

Based on the brand new starting point of 150,000 units roll-off, Beijing Off-road heavily launched BJ30 Traveler Highlight Edition, on the basis of original hardcore product power, achieving appearance, performance, and usage experience all-round upgrade, creating an all-around family light off-road SUV balancing urban refinement and off-road wildness.

In terms of appearance, the new car continues the classic box-shaped tough styling, matched with exclusive Five-Arc Star Ring Running Light Group, highly recognizable. Full set of electric trendy modification kit, exclusive star ring wheel rims, body-color sport bumper, shaping a free-spirited trendy overall car temperament. Brand new orange interior matched with exquisite metal texture trim panels, texture comprehensively upgraded, balancing young individuality and homey warm atmosphere, suitable for all age group user aesthetics.

In terms of performance, the Highlight Edition targeted optimization of core configurations, replacing a high-performance AGM dedicated battery with triple lifespan, durability significantly improved; equipped with Porsche same model turbocharging technology, whole vehicle charging efficiency up to 99%. Meanwhile rear motor power upgraded from 55kW to 70kW, start acceleration, ramp merging, emergency avoidance response more rapid, power comes when called, daily driving more composed and safer.

In terms of experience, the new car focuses on "Mobile Comfortable Living Room" concept, bringing open driving vision with higher body posture. Equipped with seat heating, ventilation, steering wheel heating and other practical comfort configurations for the entire series, enjoying comfortable driving in all seasons. Meanwhile equipped with Intelligent induction wipers, 64-color music rhythmic ambient lights, balancing practicality and ambiance, in addition to busy commutes, creating a relaxed and healing private driving space for users.

150,000km Teardown Live Stream + Super Factory Traceability, Verifying Hardcore Chinese Quality

True quality withstands dual inspection of time and harsh testing. This press conference, Beijing Off-road partnered with CCTV Finance to start 150,000km real car teardown live stream, with a real car of ordinary family nearly 10 years usage mileage, intuitively showing vehicle durability quality. Teardown results showed, vehicle engine carbon deposits very low, power output ample, transmission no oil leakage, gears no wear; battery pack no bulging, leakage, degradation problems, long-term use stable and reliable; subframe, suspension arms no rust, oil leakage situations, chassis regularity almost new car, fully confirming model materials solid, craftsmanship exquisite, later maintenance costs low, usage stability strong.

Meanwhile, cameras went deep into BAIC Zhuzhou Super Factory, revealing BJ30 Traveler's excellent quality control from the source. Hundreds of robots in the workshop automatic collaborative welding, glue application error not exceeding hair thickness, building high-strength safety body; 5,000-ton super large stamping equipment one-piece formed body panels, lines regular, structure sturdy; automatic robot painting matched with eco-friendly water-based paint, harmful substance volatilization reduced by 60%, new car odorless healthier, paint surface corrosion resistance, sun exposure resistance performance better. All processes layered quality control, guarding the quality bottom line of every car from the production source.

150,000 Loves, Casting Brand New Highlight. From sales breakthrough to product renewal, from technology iteration to quality persistence, Beijing Off-road always deeply cultivates the light off-road track, continuously promoting off-road equality, allowing high-end off-road experience to enter ordinary families. In the future, BJ30 Traveler will with comprehensively upgraded product power, accompany more users to unlock the dual-sided beautiful life of city commute and mountain run, with millions of car owners embark on the next journey of highlight.