Old Wei and Great Wall Motor's "one-click like, share, and favorite" is back again.

On July 16, WEY V9X Family Edition launched, with the 1.5T Super Hybrid pulling the threshold down to the 330,000 yuan range; on July 18, Great Wall H10 started pre-sales, with the name and location chosen by netizens; on July 19, the brand new Tank 300 emerged again with Hi4-Z.

Three cars, three brands, within four days, Wei Jianjun fired off all the bullets he had saved for half a year.

The excitement is real. But behind the excitement, there is another set of numbers. On the first two days of the new car blitz, Great Wall's half-year profit forecast was released—net profit between 2.35 billion to 2.6 billion yuan, nearly 4 billion yuan less than the previous year, almost halved. The capital market didn't dump the stock, instead it was strangely calm. Old Wei took action in time, breaking down the reasons for the profit decline on social platforms: overseas tax subsidy delays, exchange rate fluctuations. The market didn't run, this round was narrowly passed.

But with three new cars launching simultaneously, Great Wall's hand was also clearly shown—at this timing node, a battle without retreat must be fought.

Tank: Defending a fortress is always harder than attacking

Tank's current position is rather awkward.

Sold 92,600 new cars in the first half of the year, a 10 percent drop year-on-year. In June alone, 15,700 units were sold, with the decline expanding to 27%. Think back to five years ago when Tank 300 first came out, adding 50,000 yuan still meant no cars available, now monthly sales dropped from the peak of 10,000 to around 3,000.

To be honest, the cars aren't bad, the track has changed. In 2026, boxy SUVs are all the rage, more than 40 players squeezed in, no one cares if it's a pure hardcore off-road anymore. Opponents' hard-core castles that couldn't be attacked for years were topped directly by a "boxy SUV that looks like off-roading". Tank's moat was bypassed.

But Tank is not motionless. The brand new Tank 300 pushed the wheelbase to 3010mm, Hi4-Z combined power 560kW, 0-100 in 4.3 seconds, pure electric range up to 200 km. Tank Brand CEO Gu Yukun said at the pre-sale launch event, this is the "look that Tank 300 should have, defined by users." Put this in 2022, it was a declaration of strength that no one dared to question; put in 2026, it sounds more like a self-alert.

Greater pressure comes from within. WEY itself is positioned as premium, Haval brand also wants to go up, for a long time, Tank's off-road advantage will inevitably be diluted by both brother brands and external opponents. Defending a fortress is always harder than attacking.

This forces Tank to continuously innovate categories. The brand new Tank 300L is positioned as a trendy off-road SUV for younger groups, against the background of obvious product homogenization in the hardcore off-road track, new cars rely on hybrid power, factory modification expansion capabilities, luxury cabin to form differentiation—you copy my boxy SUV, I play my ecosystem.

Gu Yukun revealed, after pre-sales started, market order performance exceeded earlier predictions, "daily order volume is equivalent to previous month's sales." On the basis of defense, Tank departs again.

WEY: Caught the world champion's ball, can it catch the market?

WEY is the brand Wei Jianjun bet his surname on.

In 2025, it finally returned to the 100,000 units mark. This first half of the year, also held the 29 percent year-on-year growth. Numbers look good, but cannot say it is stable yet. The main force of increment is still Gaoshan, the real test of WEY's premium quality is flagship V9X.

For this, WEY launched Family Edition again, to lower threshold, expand fire. Wei Jianjun personally delivered new cars to Table Tennis Olympic Champion Chen Meng. This is not the first time WEY captured a champion owner—Wu Minxia and Pan Xiaoting are both on the list. After car delivery ceremony ended, the two played ball skills. After two rounds, Chen Meng didn't let much, Old Wei earned a point, shouted "Everyone has their own area of expertise, in this lifetime let's just do cars well."

Chen Meng had a sentence, very suitable for WEY: "Sports and car making are the same, basic foundation is very important. Only experts can see it, laypeople cannot see it." Everyone knows WEY's technical foundation is thick, but suffered in telling marketing stories well. No blame for Wei Jianjun once scolded "Good cars selling poorly is a crime".

Objectively speaking, V9X launched two months, results not best, but stable. In large orders, choosing 2.0T version more than 1.5T, extended version ratio exceeded expectations—people buying this car are not looking for cheap, looking for "stuff inside".

Now Family Edition pulls 1.5T Super Hi4 to 331,800 yuan, after rights 316,800 yuan starting, dual power four models cover 300,000 to 400,000 yuan range, grabbing the Li Auto L8 and AITO M8 crowd. Product power absolutely not bad: Full series standard dual-chamber air suspension, rear wheel steering, pure electric over 400 km, combined nearly 1,700 km, VLA large model assisted driving can understand instructions like "overtake front slow vehicle".

World champion's ball, Old Wei caught it. Whether V9X can catch the market's ball, see result in second half of year.

H10: Give the word "Great Wall" back to Great Wall

H10 might be the most intriguing car Great Wall has this year.

No "HAVAL" tail badge, directly on "GWM" and "Great Wall Auto" four big characters. Said internally argued over this—Haval team felt "flagship taken by others", Wei Jianjun firmly decided: Respect netizen voting.

No one thought, behind this is Great Wall's biggest strategic turn in ten years. In 2026, Wei Jianjun spoke clearly: Great Wall has only one main brand, Haval, Tank, WEY, ORA, Po are categories, not independent brands.

H10 is the first step of collection. Cars sold in Haval channel,车尾 hangs GWM, front temporarily leaves HAVAL—transition period stabilizes channel interests, and lets "Great Wall" stand firm on flagship first.

Technically also, era of five brands doing platforms separately ended, all collected back to unified base platform, compatible with five power types, R&D cost said to drop seven tenths.

Past few years, overseas market this logic already ran through—after changing to GWM badge, brand awareness rose forty percent. Now reverse guide back to domestic, using one car to carve "Great Wall" two words into consumer minds again.

Before Great Wall H10 pre-sales started, Wei Jianjun posted a long Weibo, personally set tone for this car—"New Species". He said this is the market's only "large six-seater boxy SUV", one car doing three things: MPV space, City SUV intelligence, Off-road passability. Old Wei revealed many details: 70 plus car reviews, engineers suffered by him enough. Car paint adjusted over a hundred rounds, door closing sound adjusted over 30 versions, just for the "thud" of that dull sound, "cannot scatter, cannot break".

In 2026, Great Wall's "collection" in domestic market, H10 opened a door. Whether to walk through, must see how sales go in second half of year, also see if next generation models dare to completely take away HAVAL. Collect back, harder than tearing out.

Half-Year Report: Profits Halved, But No One Left

In first half of 2026, Great Wall Motor net profit attributable to shareholders expected 2.35 billion to 2.6 billion yuan, down nearly 60 percent year-on-year. Unexpectedly, market didn't dump stock, instead voted support with feet.

Wei Jianjun's frankness is biggest bonus point. He mentioned two core objective factors for profit decline:

Firstly, 2025 first half confirmed 2.274 billion yuan overseas tax subsidies, this year subsidies delayed, base significantly shrank;

Secondly, last year exchange gain 1.493 billion yuan, this year exchange rate fluctuations generated exchange losses, one increase one decrease nearly 4 billion yuan difference, directly wiped out profit.

Excluding two non-recurring factors, main business operation remains stable, second quarter performance环比 significantly rebounded.

Of course, what truly holds Great Wall's base color is overseas. First half of year export 290,000 units, year-on-year growth 47 percent, June alone over 60,000 units, overseas sales proportion approaching 50 percent. Great Wall relied on Thailand, Brazil local factories and multi-power routes, hard to avoid a wave of frontal battle.

Of course, this strategy now looks effective, tax and exchange rate also explain one thing: Overseas is moat, but also seesaw—when you step on it, don't know which head will suddenly lift up.

Domestic market brands differentiation obvious. Haval micro-growth 1.82 percent, base didn't lose; WEY grew three tenths, but V9X still climbing slope, premium not fully established; Tank a bit dangerous, hardcore track torn open a hole. ORA relied on low base turned over a body, but volume too small, cannot support scene.

But Great Wall still has one card others cannot copy: Health. Its end of June domestic inventory coefficient only 1.3, industry average is 2.0. Dealers not pressing goods, cash flow not broken, this in whole industry "trading price for volume" time, is almost unique confidence.

From current view, Great Wall Motor market not running relies on two points: Overseas held growth, low inventory held health.

But danger not resolved. Second half of year three new cars whether to hold volume up, still question mark. Capital market given patience, never infinite refill. Great Wall cannot relax.

The Indestructible Old Wei

Finally talk about Wei Jianjun this person.

First half of year his most viral moment, was singing "No More Hesitation" with fresh college graduate, whole process off-key, also self-mock guitar playing was staged.

A 62-year-old billionaire boss, willing to lay "imperfection" before camera. This thing placed 3 years ago at Great Wall, didn't want to think about.

Even more fierce, he went to Chengdu to be delivery staff, wore work uniform to user do PDI inspection; went to Hangzhou to be sales consultant, accompanied customer test drive. He just one sentence: "My endorsement is not walking form, from R&D, quality, service to user needs, all managed."

Someone asked him afraid to crash, he returned: "Crash very likely, but my psychological quality better."

Where is confidence? "Great Wall products maybe not best, but company most transparent, most honest."

He said enterprise competition to end is "value aesthetics competition"—Integrity, transparency, quality, long term. This words in today's auto circle, sounds like "alternative speech".

But exactly this "alternative", lets Great Wall profit halved time, market not run. Capital market believes not numbers, Old Wei sentence "I manage this car for lifetime".

First half of year just prelude. July 16 to 19 these four days new car blitz, is Great Wall second half of year opening move.

Tank wants to defend fortress, WEY wants to break situation, H10 wants to find new anchor for Haval. Three lines, three battlefields, Wei Jianjun and team all bet on.

2026 second half of year, Great Wall whether "can see result in the end", must see how these three battles fought.

On June 12, Beiqi Zhuzhou Super Factory held an offline event. The BJ30 Traveller Highlight Edition officially launched. This model series also achieved 150,000 units off the production line, becoming the domestic light off-road box-shaped hybrid SUV that fastest achieved this sales volume. This event jointly with CCTV Finance carried out the network's first 150,000 km real vehicle teardown live broadcast, intuitively displaying the vehicle's overall quality after long-term driving. Meanwhile, the brand launched a 30,000 yuan trade-in subsidy policy. The series' trade-in entry price starts from 69,900 yuan, and the newly launched Highlight Edition's trade-in price is 82,900 yuan. Beiqi Group Deputy General Manager and Beijing Off-Road Chairman Zhang Guofu stated on-site: The 150,000 unit delivery volume concentrates recognition from domestic and overseas consumers. This self-developed HEV hybrid system fills the gap in the domestic box-shaped SUV hybrid field and is also an important achievement of the brand's over 60 years of off-road technology applied to the home market.

The BJ30 Traveller is equipped with a dedicated three-motor four-drive six-mode hybrid architecture, consisting of a high thermal efficiency hybrid engine and front/rear dual motors as the power system. Four-wheel drive response is only 30 milliseconds, 0.5 seconds to release peak torque. Equipped with energy center lock, four-wheel electronic limited slip, and all-terrain control system, it can easily handle various outdoor road conditions such as mud and sand. Previously, auto bloggers from multiple countries including South Africa, Indonesia, and the UAE tested on-site. Vehicle fuel consumption per 100 km is controlled within 5 liters, full-tank range exceeds 1,000 kilometers. Relying on oil-electric hybrid, no frequent charging needed, long-distance travel is more convenient. The whole vehicle uses a 2,820 mm wheelbase three-row seven-seat layout. Car interior sets 38 storage spaces. Trunk max volume reaches 1,496 liters. Rear seats folded flat form 1.92 m flat space. 1.8 m tall passengers sitting in the third row will not feel cramped. First non-commercial owners can enjoy whole-vehicle lifetime warranty, greatly reducing long-term car use maintenance costs.

The all-new Highlight Edition completes all-around upgrades on the basis of original product power. Appearance retains classic box-shaped shape, matched with five-star ring through lamp group, exclusive star ring rims and full set of inductive trendy modification kit. Front and rear bumpers use color-matched sport design. Interior adds orange color scheme and metal texture trim panels, balancing young trendy texture and home steady atmosphere. Power part replaces dedicated AGM battery with service life three times that of ordinary batteries, equipped with Porsche-style turbocharger technology, whole vehicle charging efficiency reaches 99%, rear motor power increased from 55 kW to 70 kW, power output is more timely when starting, overtaking and changing lanes. Cockpit configuration also comprehensively upgraded. Raised body brings open driving vision. Seat heating, ventilation, steering wheel heating all available. Vehicle comes with rain sensor automatic window closing function, 64-color ambient light follows music rhythm, balancing city commute comfort and outdoor off-road practicality.

The teardown session on the press conference site attracted huge netizen attention. A home-use BJ30 Traveller driven for 150,000 km was completely dismantled. This mileage is close to the total car usage of ordinary families over ten years. After dismantling, engine turbo carbon deposit is scarce, power output status stable, transmission casing has no leakage traces, internal gear wear is slight; battery pack has no bulging, liquid leakage, internal degradation issues. Chassis subframe, suspension arms no rust oil leakage. Overall neatness is no difference from new car. Media team simultaneously went deep into Beiqi Zhuzhou Super Factory, visited whole vehicle production full process. 5,000-ton giant punching equipment forms body panels integrally. Welding workshop relies on hundreds of robots to realize full automation operation. Body glue error controlled to hair thickness. Spraying process uses eco-friendly water-based paint. Interior harmful volatile matter reduced by 60%. Paint surface sun and corrosion resistance stronger. Every production line sets multiple quality inspection gates. Control the factory quality of every vehicle from source.

Regarding car purchase benefits, the brand opens 30,000 yuan trade-in subsidy regardless of brand and vehicle age. Trade-in and new purchase customers can enjoy. Limited-time ordering can stack five exclusive gifts: includes value 6,000 yuan first owner lifetime warranty, 0 down payment selectable multi-financial scheme, old customer referral highest 800 yuan JD Card reward, series lifetime free OTA upgrade, lifetime free basic data, and two years unlimited entertainment data. Coinciding with World Cup kickoff, national store car purchase users can participate in event betting. Precisely predict champion team and final score to additionally receive 50,000 yuan car purchase subsidy. Currently BJ30 Traveller covers fuel, hybrid multiple config versions, official guide price 99,900 to 139,900 yuan. After stacking trade-in subsidy, entry threshold greatly lowered.

Beijing Off-Road stated, in the future will continue to enrich off-road vehicle product matrix. Except BJ30 Traveller series, BJ40 Range-Extended Long-Range Version also launched for outdoor enthusiasts. Continuously focusing on hybrid off-road technology, promoting light off-road popularization, letting more ordinary families easily achieve car usage demand balancing city commute and mountain travel.

On June 14, the "Courtesy 618 Honor · Start New Journey" Beijing Off-road Honored Owners Group Delivery and 618 Group Buy Event was held at the Shenyang Hongshengxiang Store. The event site completed centralized delivery for BJ30 Traveler owners, jointly starting the Honor Off-road journey. BJ30 Traveler Highlight Edition officially launched on June 12. BJ30 Traveler 24-hour order volume reached 7,953 units, hotly on sale.

The event site atmosphere was lively, new BJ30 Traveler owners gathered together, completing new car delivery amidst applause and cheers. Shenyang Ruishengxiang has always adhered to the service concept of "Customer First", providing professional and thoughtful car buying experience for every user. At the event site, the professional sales team explained the car model highlights to customers in detail. Thoughtful service made every guest feel the brand warmth of Beijing Off-road.

As the fastest light off-road SUV in China to reach 150,000 units, the BJ30 Traveler relies on Beijing Off-road's more than 60 years of professional accumulation, with hardcore strength of super off-road, super large, and super economical, to let the world see China. To further promote off-road equality and let more families enjoy light off-road life, the BJ30 Traveler series launched a 30,000 yuan replacement policy, with a super replacement price starting from 69,900 yuan.

"Super Off-road" is the confidence to set off. Beijing Off-road created the industry-leading "Triple Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture", and applied it to BJ30 Traveler first, becoming the first HEV hybrid model in the Chinese box SUV category. Triple Engine Power is a hybrid dedicated engine with 41% thermal efficiency, front drive motor and rear drive motor, which are good at long-distance energy saving, real-time replenishment and instantaneous explosion respectively; Intelligent Four-Wheel Drive response speed reaches 30 milliseconds, 0.5 seconds to explode peak torque. Six Major Modes can automatically select the optimal working mode, power is always in the best state. With energy central lock, four-wheel electronic limited slip and smart electric ATS all-terrain control system, easily cope with mud, sand and other scenes.

"Super Large" is the calmness of travel. BJ30 Traveler Three-row Seven-seater Layout, has 2820 mm super long wheelbase, 66% super high space utilization rate, and 1496 liter super large trunk, rear row pure flat fold down instantly become 1.92 meter large bed. B-class box super wide third row space, let 1.8 meter adults sit still spacious. The whole car 38 storage spots, personal items have exclusive positions. Whole family travel freedom, everyone does not settle.

"Super Economical" is long-term companionship. BJ30 Traveler achieved Save Money, Save Time, Save Worry. Recently, car bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico, tested domestic SUV fuel consumption, BJ30 Traveler ran results of not exceeding 5 liters per 100 km in every country, one tank of fuel range over 1,000 kilometers. No need to find charging pile, refuel and go, save dozens of hours of energy replenishment time every year. At the same time, first owner enjoys whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, maintenance simple and parts sufficient, let every departure have no worries.

BJ30 Traveler is both a box that can take you to mountains and fields, and a city commuter SUV that allows you to comfortably enjoy life. Light off-road SUVs are all the same, BJ30 Traveler is one in ten thousand!

Recently, BYD launched a panel van based on the Dolphin in the UK, named DolphinCargoe-Van. The local price is 29,300 pounds, roughly 264,000 RMB, and pre-orders have now opened at authorized BYD stores in the UK.

This vehicle is modified from the familiar home-use Dolphin. BYD removes the rear seats and adds a metal partition behind the front row. The modified vehicle offers a loading capacity of 1,093 liters and also provides 47 liters of hidden storage space, transforming the original passenger car into a light commercial vehicle. That is to say, it is the "Cargo Version Dolphin", specifically targeting light logistics markets such as urban distribution, express delivery, repair services, etc.

Max length 1.25 meters, max width 1.16 meters, width between wheel arches about 1.02 meters, height 0.71 meters. A 47-liter small compartment is also hidden under the floor. The floor has been treated for wear resistance. The rear of the vehicle offers two choices: enclosed baffle or retaining the window, making it convenient for different merchants to select as needed.

Regarding power, the new car continues to adopt the Dolphin's power system, equipped with a 60.4kWh Blade Battery and a 204 horsepower motor. The combined range can reach 426 kilometers, and the urban driving range can reach up to about 558 kilometers.

In terms of configuration, the vehicle comes standard with seat heating, steering wheel heating, 360-degree panoramic vision, and 220V external discharge functionality, allowing direct connection of electrical equipment for repairs or street vending.

The new car is marketed in the UK, an important step for BYD to complete its European product layout, filling the passenger and light commercial vehicle product lines. Overall, the launch performance needs market validation, and it is expected to be promoted to other European countries in the future.

BYD's strategy this year is to go global and target international markets. In May, BYD sold a total of 160,600 vehicles overseas, an increase of 80.7% year-on-year. Overseas sales accounted for more than 42% of total sales, and BYD's Ro-Ro ships are nearly insufficient. Recently, BYD sold the Denza Z9GT to Europe, making a grand impression.

BYD has already built or plans to build factories in countries such as Brazil, Thailand, Uzbekistan, Turkey, and Hungary. Ultimately, going global, having a solid product is the first step, but it is just the first step. If every subsequent step is taken firmly, then more and more foreigners who are "hooked" on domestic cars, or even "obsessed", will become more numerous.