Friends, the recent "Great Wall Motor Global Exploration Day" was incredibly lively. Investors from all six continents gathered at the Baoding headquarters. The investors who came from afar not only visited the wind tunnel, crash labs, and other facilities, but also drove the entire series of models including Tank, WEY, and Ora at the Xushui test track.

Especially Great Wall Ora. Investors praised Ora's vehicle product capabilities endlessly. In this regard, sales figures cannot lie. In June, 10,806 units were sold, a 229% year-over-year surge. But what surprised me even more is: in the Brazilian market, 2,000 units sold out in 24 hours. In Thailand, the hybrid version saw 5,000 units in orders.

How did Great Wall Ora 5 suddenly sell so well overseas?

Did you know? Ora has now become a brand offering multiple powertrains for one vehicle — pure electric, hybrid, and fuel. Same platform, same design, three power formats.

Think about it, different global markets have huge differences in charging infrastructure and consumer habits. Europe is suitable for pure electric, hybrid works better in Southeast Asia, and in Central/South America where charging piles haven't spread, the fuel version is actually a must-have. Ora covered all needs with one platform. This strategy is indeed smart, no wonder investors are queuing to become distributors.

Speaking of products. The Great Wall 5 Pure Electric Version consumes 11.5 kWh per 100 km, has a range of 580 km, and features the Coffee OS 3 smart cockpit, built-in Coffee GPT large model voice system. The vehicle system performance is smooth, quite beautiful and user-friendly. This configuration is quite popular in foreign markets.

The hybrid version is the highlight, equipped with the new generation Hi2 intelligent hybrid system, adopting a two-gear direct drive architecture, achieving "three engines six modes" AI smart switching. Simply put, the system will seamlessly switch between pure electric, series, parallel, direct drive, and other modes based on road conditions and driving needs, maintaining optimal efficiency throughout the entire journey. In actual driving, it boils down to four words: fuel-saving, smooth, quiet, fast. Power switching is seamless, daily driving is smooth and fuel-efficient, and commuting costs are ridiculously low.

Great Wall Ora 5 in terms of design can be said to completely align with young people's aesthetic preferences. Adopting the "Natural Aesthetics" design language, it outlines pure beauty with minimalist rounded lines, without piling up or being gaudy, high recognizability at first glance.

The interior also follows a restrained minimalist route, without complicated decorations. A clean and neat layout paired with delicate material combinations creates an atmosphere of relaxation and comfort as soon as you sit in. This consistent and exquisite design is really hard for young users around the globe to refuse.

As of now, Ora has become the choice of over 580,000 global users. Delivering a truly globally adapted car into the hands of young people in different markets, young people's car selection journey can finally stop settling.

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July in Baoding is scorching. But hotter than the weather is the scene at Great Wall Motor's Xushui Proving Ground. Global investors fly in from all over the world, drill into wind tunnel labs to check data, crouch in crash labs to verify safety, then sit into different power versions of the Great Wall Ora 5 to personally test and experience them at the test track.

This is the scene at the Great Wall Motor Global Exploration Day. Superficially it looks like a channel investment promotion, but deep down it is a "goods inspection": before global capital votes with their feet, they first vote with their seats and steering wheels.

This three-day "Great Wall Motor Global Exploration Day" is essentially a cross-border "goods inspection".

1, Ora's "Growth Studies"

In June, the Ora brand sold 10,806 units in a single month, a year-on-year increase of +229.15%, with cumulative series sales exceeding 584,133 units; in Brazil, the first batch of Great Wall Ora 5 units went on sale on June 24th, with 2,000 units sold out in 24 hours, and orders in Thailand exceeded 5,000. Starting in July, they will sequentially enter Australia, South Africa, Indonesia, and South America, a matter worth discussing in depth.

Ora didn't suddenly get it; someone had to admit first that the "pure EV cult" is wrong.

In mid-2025, Lu Wenbin was transferred from General Manager of Haval Technology to General Manager of Ora. He was the seventh boss of the brand. The first thing he did upon taking office, in his own words, was to "break the pure EV cult".

This sounds rather contradictory—Ora has been an EV brand since its establishment in 2018. The slogan "New Energy Vehicles that love women more" once helped it reap the dividends, but it also welded it to the small car + female tracks. When the pure EV penetration rate growth curve entered a plateau and the HEV ratio rose, continuing to sell only pure EVs is equivalent to giving half the market away.

The Great Wall Ora 5's approach is to directly put three sets of powertrains—pure EV/hybrid/fuel—into the same body shell—this is Great Wall's first realization of "one car three powertrains" on the same model. The industry calls this "Powertrain Co-line", which sounds easy to say but involves tens of billions in platform investment. Great Wall's solution is the "Guiyuan Platform"—native compatible with BEV/HEV/PHEV/FCEV/ICE five powertrains, covering SUV, Coupe, Wagon multi-categories.

Lu Wenbin had a sentence worth the whole industry to savor: "Even three years later, range anxiety will still affect some users' choice of pure electric vehicle models."—There is no standard answer globally, only scenario answers. In the past, Chinese car brands going overseas loved to talk about "one car to hit the global market", which is essentially betting domestic blockbusters on overseas luck; Great Wall Ora 5 turns it around. With the same architecture, flexible power combination adjustment, pure EV for Europe, hybrid for Southeast Asia, fuel for emerging markets, configuration without discounts, intelligence without shrinkage. This is the real weight of the four words "Born Global".

2, Technology Depth One Level Deeper

Regarding automotive technology, I am most afraid of seeing "Three Motors Six Modes" "AI Intelligent Switching" piled up as decorations. This time the "Coffee No-Spill Challenge" "Balloon Upright Challenge" at Xushui, looking like gimmicks, actually put the industry's long-standing difficult problems on the table—the "Smoothness" and "Speed" of hybrids are mutually exclusive under traditional configurations.

Let me say it in plain terms: Single-speed series-parallel is smooth at low speeds, but engine direct drive intervention inevitably causes jerks; to be fast, you have to let the engine intervene early, keeping "Smoothness" becomes impossible.

Great Wall's Hi2 Intelligent Hybrid System solution is a 2-speed DHT, 1.5T hybrid dedicated engine plus dual motors, with 2-speed transmission, first creation of P3 motor decoupling mechanism, enter direct drive at 70km/h, motor decouples to reduce loss during cruising. System power 166kW, torque 476N·m, WLTC fuel consumption 4.5L, full tank range exceeds 1,100km.

The key is not the numbers, but how the numbers were achieved. Great Wall Ora 5 traversed Beijing, Shanghai, Tianjin, Chongqing four direct-controlled municipalities, 3,004 km real road, normal AC, mountain climbing, altitude difference 1,445 meters, achieved 3.74L/100km fuel consumption, directly taking the Guinness World Record. It is two different things from those "running 1.X liters without AC at constant speed". Ora calls this "Active Smoothness"—not relying on sacrificing power for smoothness, but using motor torque compensation and two-speed calibration to actively eliminate jerks. This is the difference in engineering philosophy, not the difference in marketing jargon.

Pure EV version is also solid: range 480km/580km, 100km power consumption 11.6kWh, 4nm chip plus Coffee OS 3 intelligent cockpit, high spec with LiDAR, supports mapless city NOA and multi-floor memory parking. The 100,000-level brings down past 200,000-level, 300,000-level intelligent driving.

But the truly valuable detail is "Same Intelligence for Electric and Fuel". Regardless of choosing pure EV, hybrid or fuel, the three powertrains share one electronic electrical architecture, calibration team must serve three torque output characteristics at the same time. Only by achieving this step is the Guiyuan Platform's real technical ace.

3, Overseas Order Boom

2,000 units sold out in 24 hours in Brazil, not an accident but a plan.

Many attribute Brazil's order boom to "cheap". Flip through local records: Great Wall Ora 5 Brazil first launch promotion price 159,000 Reais (about 199,000 RMB), after July tariff increase slightly adjusted to 159,900 Reais, guarding the 160,000 threshold.

Where is this pricing interesting? In Brazil's big cities, middle class buying mainstream fuel compact SUV budget range is 180,000-220,000 RMB, long time monopolized by European, American, Japanese joint ventures, configuration still stays at fabric seats + mechanical gauges. Great Wall uses one imported pure EV SUV, price pressed into fuel car heartland, 204 horsepower (compare to same price Volkswagen T-Cross), standard compact SUV size (compare to same price BYD Dolphin)—Cross-Class Product Power hits same price point.

And Great Wall locked in sale on June 30th night before Brazil pure EV import tariff from 优惠恢复 35%, both competing on business sense and supply chain execution. After 2,000 units cleared in 24 hours urgently released 1,500 units new batch, Volkswagen T-Cross same week urgent price cut 10,000 Reais to 151,500 Reais defense. Brazil best-selling SUV urgent price adjustment and Ora 5 first day sold out occurred in the same week—this scene is more convincing than any sales number.

Thailand side is same: Right-Hand Drive Version rolled off line at Thailand factory, Bangkok Motor Show orders exceeded 5,000, hybrid version directly competes arm wrestling with Japanese brands, Great Wall adds 10 billion Baht investment target 2026 local sales increase 40%. Spain June 30th Madrid Gastrohub launch, over 200 guests, 80 top media, 25 dealers on site, announced continuous three years sponsorship of Spanish Basketball League ACB. Italy media event focused on "Chassis tuned for European roads + Hi2 Hybrid + High-end Interior".

Same car, three faces, each brilliant. European media first time seeing Chinese car not relying on low price, but relying on "Multi-Power Matrix" to knock on door.

4, Young People's First Car

From "More Loves Women" to "Global Fashion Boutique": Real Meaning of Positioning Dimension Upgrade

Behind Great Wall Ora 5 hot sales, the most key change is user portrait drastically expands. In the past Ora was stuck on "Female Exclusive" "Small Car" tags, now with Great Wall Ora 5 all-around model becoming popular, user pool has expanded to "Family First Purchase" and "Quality Trade-in" broad crowd.

"Young People's First Car" this question, in the past standard answer was "Good enough is fine"—limited budget must compromise repeatedly between appearance, space, power, quality. Great Wall Ora 5 logic is "Who says first car can't want it all": Natural Aesthetics Design Language (Dunhuang Green taken from Mogao Caves Mineral Green Pigment, Glacier Grey taken from Iceland Millennium Glacier), one car multiple power, one car multiple posture, one car multiple category, power versions different but design/intelligence/comfort/quality completely consistent.

Dense city users in China choose pure EV commute save worry save money; European old town streets narrow, private parking scarce, home pile installation threshold high, pure EV energy replenishment becomes pain point, hybrid version uses Three Motors Six Modes full speed range switching to save fuel smoothness; South America, South Africa, Indonesia infrastructure different, fuel version backup. Young people finally don't have to compromise for region or infrastructure difference—this is "Choose on Demand, Drive Freely" eight words truly landing appearance.

5, Go Global on Demand

These ten-plus years China car export, from early Chery Geely "Trade-style Export" to two years BYD NIO "Fleet-style Export", main line always "Use domestic blockbusters crush overseas". Great Wall Ora 5 gave new paradigm—not for each market develop separately, but for each market combine separately.

Guiyuan Platform modular concept lets localization adaptation from "Restart Project" downgrade to "Power Switch", R&D marginal cost spread to extremely low, response speed extremely fast. Ora internal calculation, Great Wall Ora 5 purchase cost 5% lower than same class opponent, maintenance cost 15% lower, global standard quality control brings higher resale value and more stable quality.

Financial view look is "New Quality Productivity Going Global", technical view look is "Platform Capability Realization", brand view look is Ora from "More Loves Women" to "Global Fashion Boutique Car Brand" dimension upgrade—Lu Wenbin set eight words "Global, Fashion, Boutique, Car", every one correcting past bias.

Great Wall Ora 5 Sports Version & GT official also published appeared, market future promising.

Final Words

When a company once welded "Female Exclusive" into brand gene car enterprise, dares to peel off label themselves, dares to admit "Pure EV Cult" is wrong, dares to use one car's three faces to knock on door of different continents—this self-revolution courage, more valuable than 10,806 numbers itself.

Xushui Proving Ground that cup of coffee not spilled, Brazil 24 hours cleared 2,000 units orders, Madrid Gym ACB logo and Ora 5 shining side by side, these scenes pieced together, is China car export from "Sell Cheap" to "Sell Right" turning point. Ora 5 may not be this model's end game, but it likely is China car "Go Global on Demand" narrative start.

"Great Wall Ora 5 is quietly completing a vertical leap in brand positioning with its versatile performance of three powertrains in one car and natural aesthetics — evolving from a choice of personality for a specific group of people to a 'new option for all people's travel' covering first-time family buyers and quality upgrade/replacement purchase crowds."

July 20-22, Great Wall Motor Global Exploration Day was held in Baoding. Investors from around the world went to Great Wall Technology Center and production base, completed a deep test drive of Great Wall Ora 5 multi-power versions at Xushui professional test track, and conducted a comprehensive field inspection from intelligent manufacturing craftsmanship to dynamic performance. With Great Wall Ora 5's global total sales breaking 10,000, especially with outstanding results in Brazil, Thailand, etc., global market attention once again focused on this new Chinese car.

The First Car for Young People, Why Is Ora 5 an Inevitable Option?

"The first car for young people" is this choice question. The standard answer used to be "just enough is good" — budget is limited, so compromises have to be made repeatedly between looks, space, power, and quality. But with the arrival of Great Wall Ora 5, product power is quietly rewriting this proposition: Who says the first car can't have it all?

From "Specific Groups" to the Elevation of "Everyone's First Choice"

Behind the hot sales of Ora 5, the most critical shift is the drastic expansion of user profiles. In the past, Ora might have been labeled as a specific circle, but now, with the popularity of versatile models like Ora 5, its user pool has expanded to the vast crowd of "Family First Purchase" and "Quality Upgrade/Replacement Purchase".Young people who just graduated choose it as their first car in life, appreciating the sincerity of high specs at the entry level; Young families use it for commuting travel, needing a balance of space and energy consumption; Even those users who originally drove fuel cars are willing to trade up to an Ora 5 to upgrade travel quality. When a car can please these completely different needs at the same time, it has already jumped out of niche narratives and become a universal solution under the proposition "The First Car for Young People".

Natural Aesthetics, Striking Global Aesthetics at First Glance

When young people buy cars, the first impression is crucial. The entire Ora 5 series adopts the "Natural Aesthetics" design language, drawing inspiration from nature, presenting the purest beauty with minimal rounded lines — no stacking chrome, no creating pseudo-sports, not relying on exaggerated styling to attract attention.

This "subtraction" design philosophy instead achieved cross-cultural recognition — whether it's a pause and look back on the streets of Madrid, or a delivery ceremony in Bangkok business districts.

Ora 5's "stunning at first glance" clean temperament comes from precise insight into global young aesthetics, precisely hitting the aesthetic resonance of the global young generation pursuing authenticity and refusing complexity. For young people, a car is not just a tool, but self-expression, and Ora 5 happens to step on their aesthetic rhythm.

One Car Multiple Powertrains, Freedom of Choice Without Compromise

The core weapon that truly allowed Ora 5 to achieve "global breakthrough" is the product logic of "one car multiple powertrains, one car multiple categories". Whether it is the pure electric version or the hybrid version, Ora 5 shares the same design language, the same set of smart configurations, and the same set of comfort standards — without reducing quality in any aspect due to different power forms.

This means young people can choose completely according to their actual life scenarios: For urban users with dense charging piles in China, the pure electric version is sufficient and worry-free for commuting; While in Europe, many urban public charging facilities are still not perfect, old city streets are narrow, private parking spaces are scarce, the threshold for home charging pile installation is extremely high, and the inconvenience of pure electric replenishment becomes a pain point for daily travel, at this time the hybrid version with the calm attitude of no need to rely on charging piles, using three-engine six-mode full-speed intelligent power switching, achieves both fuel saving and smoothness without conflict.

Not only Europe, starting from July, Great Wall Ora 5 will land in Australia, South Africa, Indonesia and Central/South America in batches, the infrastructure level and travel needs of these markets are different, but all need a product that can flexibly adapt to local conditions — and this is exactly the foresight of the "one car multiple powertrains" strategy. Ora 5, with the same quality standards and different power choices, adapts calmly to the differentiated needs of different regions around the world, allowing every young consumer to have a rational decision that truly fits personal life, no need to compromise due to regional or infrastructure differences.

From "Chinese Boutique" to "Global Trend", Ora 5's Journey Has No Adaptation Issues, Only Local Adaptation.

When a car can sell out in 24 hours in Brazil, can rival Japanese giants in Thailand, and can travel calmly through narrow streets in European old cities, it is no longer just a name card of China Manufacturing, but a vivid footnote of born globally. Ora 5 repeatedly verified one thing in different markets around the world: The first car for young people can already have high looks, high quality and high freedom at the same time.

When "just enough is good" becomes "priority based on needs", Ora 5 is redefining the car buying standards for this generation of young people, it does not require young people to adapt to the car, but let the car adapt to every kind of life and every piece of land. From densely charging pile domestic cities to South America and South Africa where infrastructure is not yet perfect, Ora 5, with the same set of aesthetics, the same intelligence, and the same quality, broke the boundaries of region and infrastructure, adapting to local conditions, making "choose according to needs, travel freely" a right within reach of young people around the world.

Great Wall Ora 5 wrote the same answer for this generation of young people with one real global scenario after another: You deserve to vote with love, not compromise with budget.

Image Source | ORA Official

Author | Su Peng

April 25, 2025, Beijing, 19th International Automobile Exhibition.

On the Great Wall ORA booth, a brand launch event themed "Pragmatism" is underway.

No dazzling light shows, no exaggerated parameter gimmicks, not even a flood of traffic stars to endorse — instead, a set of solid data: Great Wall ORA 5 Hybrid and Fuel versions officially launched, limited-time replacement prices starting as low as 79,800 yuan and 69,800 yuan respectively;

The ORA 5 Hybrid underwent a long-distance real-road test covering four direct-controlled municipalities with a total mileage of 3,004 kilometers, achieving a comprehensive fuel consumption of 3.74 liters per 100 kilometers, successfully completing the Guinness World Record challenge for "Lowest fuel consumption driving a mass-produced hybrid SUV across Chinese direct-controlled municipalities";

The ORA 5 Sport debuted, with a lower body stance, exclusive sport kit, and chassis tuning from the original team of the Great Wall BMW Mini project, captivating young audiences.

This is not just a new car launch. In the current situation where the new energy vehicle industry is deeply involved in "specification involution", "range arms race", and "laboratory fuel consumption number games", ORA chose a completely different path.

The so-called "Return to Roots" means returning to the original needs of users for real travel; the so-called "Tracing Origins" relies on the Great Wall Auto Return to Origin technology platform to achieve the global R&D concept of one car with multiple powertrains, multiple stances, and multiple categories from the underlying architecture;

The so-called "Upholding Integrity" means not blindly chasing trends or hyping concepts, but persisting in satisfying real existing needs with truly crafted experiences; the so-called "Innovation" means finding the optimal solution among the three major power routes of fuel, electric, and hybrid through fourteen years of hybrid technology accumulation and the investment of over 5,000 engineers.

As ORA Brand General Manager Lu Wenbin said after the launch: "There are no standard answers for the global market, only scenario answers."

The ORA brand increasing HEV and Fuel versions is core to considering global layout and diverse domestic user needs simultaneously -- most overseas markets have imperfect charging infrastructure and high electricity prices, while domestically a large number of users still have long-distance travel anxiety, inconvenient charging, and even concerns about pure electric safety.

The multi-power layout is not to keep up with fashion, but to precisely cover the real vehicle usage scenarios of users in different circles.

These words reveal the underlying logic of ORA's strategic turnaround this time: it is not wavering on the route, but allowing users not to compromise on powertrains.

Since the brand was born in 2018, ORA has walked seven years. In these seven years, it broke through in the pure electric small car market relying on Black Cat and White Cat, and also became the "favorite" of urban women due to the Good Cat's design;

It has experienced the darkest moments of high supply chain costs and stoppage of production lines due to losses, and also welcomed the trust of nearly 600,000 global users today, with a global layout spanning over 50 countries and regions.

And today, with the heavy launch of ORA 5 multi-power versions, ORA is completing a strategic leap from a "Pure Electric Brand" to a "Global Fashion Premium Car Brand". The core of this leap is not simply adding a few new car models, but a comprehensive reconstruction from technical philosophy, product logic to user value.

The following is the Q&A record of Great Wall ORA Brand General Manager Lu Wenbin and Great Wall Auto Powertrain Chief Engineer Huang Zhenyang accepting interviews from media such as Future Auto Daily (edited):

Q: Why did ORA shift from pure electric to launching HEV hybrid versions?

Lu Wenbin: The brand increasing HEV and Fuel versions is core to considering global layout + diverse domestic user needs dual dimensions.

On one hand, ORA 5 is built based on the Great Wall Return to Origin platform, following the global R&D concept of one car with multiple powertrains, multiple stances, and multiple categories, where most overseas markets have imperfect charging infrastructure and high electricity prices, HEV and fuel models remain mainstream necessity;

On the other hand, domestically a large number of users still have long-distance travel anxiety, inconvenient charging issues, some users have concerns about pure electric safety and prefer mechanical driving quality, multi-power layout precisely covers real vehicle usage scenarios of users in different circles.

Q: Great Wall ORA 5 Hybrid 3.74L/100km fuel consumption is lower than peer competitors, but compared to industry 1L, 2L ultra-low fuel consumption data, how to prove the advancement and authenticity of this hybrid power system?

Lu Wenbin: ORA persists in pragmatic car manufacturing, does not hype data, Great Wall core values focus on contract and integrity. Some industry ultra-low fuel consumption are calculated based on specific ideal conditions, achieved through limiting conditions such as no air conditioning, constant speed driving, special tuning, not user daily real vehicle usage scenarios.

ORA 5's 3.74L/100km fuel consumption is tested according to user daily real driving habits, including normal acceleration, braking, frequent air conditioning use, and other life-like vehicle usage states, data is real and reproducible, not false marking, no playing with concepts, stands up to user long-term vehicle usage verification.

The brand increasing HEV and Fuel versions is core to considering global layout + diverse domestic user needs dual dimensions.

Huang Zhenyang: Industry professional media can calculate and verify through professional parameters such as road driving resistance, engine high-efficiency operating condition intervals. 1L, 2L ultra-low fuel consumption does not possess universality and rationality under actual civil road conditions. ORA insists on facing consumers with real operating condition data, technology is pragmatic and not exaggerated.

Q: ORA one-car-multiple-powertrains overlaps with Haval products in price and power, how do the two brands differentiate user groups?

Lu Wenbin: ORA brand core positioning is always global fashion premium cars, style is unique, design has character, users lean towards younger, highly educated; Haval focuses on mass practical economy national car models, two brand user positioning, product styles are naturally differentiated, no internal competition conflict.

Previously many ORA users, due to loving the brand styling design, urgently expected the launch of fuel and hybrid versions, multi-power layout is to respond to fan core needs.

Q: How is ORA's subsequent product planning and sports car model layout rhythm?

Lu Wenbin: The platform supports one-car-multiple-stance expansion. Currently, the booth has debuted multiple low-stance sports car models, focusing on the sporty small steel cannon style loved by young users, filling the market gap in similar trend models. Product planning rhythm is clear, 2026 to maintain monthly new product iteration speed, continuously enriching product category matrix.

ORA subsequently will not limit existing sizes, will expand product sequence upwards according to market demand, price range sets no hard upper limit, continuously attacking higher-end premium markets.

Q: Previously ORA Black Cat and White Cat halted production due to losses from high supply chain costs, now ORA 5 pricing is user-friendly, does this benefit from the Return to Origin platform significantly compressing production costs?

Lu Wenbin: ORA 5 low-price user-friendly core relies on Return to Origin platform high integration, high commonality, global scale advantages, by platform-sharing parts and sharing R&D and supply chain costs across global markets, achieving a qualitative reduction in production costs, possessing long-term healthy operational profitability, thoroughly getting rid of the previous small car loss dilemma.

Q: For multi-version models in similar price ranges, will internal customer competition occur?

Lu Wenbin: Multi-version models do not have internal friction problems, different powertrains correspond to different user demands: pure electric adapts to city short commuting, HEV adapts to long-distance anxiety-free travel, fuel satisfies people who prefer mechanical driving feel, all users' core commonality is recognizing ORA's fashion design, demand layers are clear, mutually non-conflicting.

Q: Industry competitors rely on a single blockbuster model with extreme cost-effectiveness to boost sales. ORA persists in a single platform, multi-powertrain, global long-term layout. How do you view these two development approaches?

Lu Wenbin: The core goals of the two approaches are consistent, both rely on scaling to reduce costs. The core difference lies in different coverage dimensions. Competitors are mostly single model, single powertrain, single market volume push; ORA is single platform, multi-powertrain, multi-category, global simultaneous operation, covering extreme cold, high temperature, different regulations global full condition verification, vehicle reliability, parts supply guarantee, long-term maintenance value retention advantages are more prominent.

Q: Is the long-term operating logic sustainable for profitability?

Lu Wenbin: Long-term, global scale plus high parts universality, ORA operational efficiency is stable and sustainable, able to balance user vehicle cost, after-sales maintenance convenience, and brand long-term profitability.

Q: ORA global expansion rhythm, domestic and foreign market ratio planning? Will the brand subsequently introduce larger models? Will existing Ballet Cat, Good Cat and other older models be halted and exit the market?

Lu Wenbin: ORA global expansion rhythm steadily promoted, ORA 5 Pure Electric version already launched domestically last December, Hybrid and Fuel version launched at this Beijing Auto Show, Thailand market launched in March this year, this year sequentially landing European, Brazil etc. overseas markets, vehicles already shipped preparing for launch.

Brand boundaries continuously broadened, Return to Origin platform can support hatchback, sedan, SUV, high-end models multi-category expansion, subsequently will launch large size models as needed, always forming differentiation with fashion premium positioning and Haval practical route.

Ballet Cat, Good Cat etc. hot models on sale will not be halted, market stock and user reputation are excellent, subsequently will continuously iterate and optimize according to technical planning, maintain product vitality.

Q: For domestic and global markets, which power version's sales performance will be better?

Lu Wenbin: Domestically, new energy is a long-term mainstream trend. With policy adjustments, the HEV hybrid market increment will rapidly climb, and fuel models will maintain a stable basic platform. Overseas markets, HEV and Fuel versions remain the sales main force in the short term. ORA full series models, regardless of power version, will all leverage product strength to meet different needs and focus efforts comprehensively.

Q: How does ORA strengthen model personality characteristics, balancing personalized customization with scale costs?

Lu Wenbin: Regarding personalized creation, ORA plans to launch sports, retro, outdoor and other multi-style versions. We do not offer individual ultimate customization (to avoid after-sales maintenance, parts supply, and vehicle reliability risks), adopting a model of small-batch detailed co-creation + official modification cooperation + original car expansion interface reservation. This balances user personalization needs with the stability, reliability, and cost controllability of mass production.

At the same time, ORA 5 full series is equipped with LiDAR and urban NOA intelligent driving. The ORA 5 Hybrid and Fuel versions will soon launch the "Coffee Pilot 3 Advanced Driver Assistance Technology Package" as an option (specific time subject to official announcement). It is unique in its class. It supports young users' core needs with intelligent technology, strengthening the fashion-tech brand tag. Personalization and fashion taste are already necessities for young users' car purchases. ORA will long-term persist in its premium fashion positioning and continuously iterate and upgrade.