Gasgoo learned that on September 28, Deepal officially announced, the 1 millionth Deepal complete vehicle has officially entered mass production and rolled off the assembly line. This milestone coincided with the launch of the all-new Deepal S07 AI Laser version, which is positioned as a "long-range AI laser smart SUV", deeply co-created by Deepal and Volcano Engine focusing on the Doubao large model and smart cockpit.

Image Source: Deepal

Deepal Chairman Deng Chenghao previewed this milestone in advance on September 26, and stated "Thank you to 1 million users for walking with you". According to official data, Deepal's global sales in August were 28,659 units, cumulative global sales from January to August reached 222,028 units, a year-on-year increase of 11.77%; by the end of August, cumulative global sales had exceeded 947,600 units. In terms of overseas markets, Deepal's cumulative overseas sales reached 52,647 units, a year-on-year increase of 76.98%, Thailand Rayong factory has commenced production, Phase I design annual capacity is 100,000 units.

The Deepal brand started when Changan Automobile launched the "Deepal" new energy brand in January 2022, the first model SL03 was launched in July of the same year. In December 2024, Deepal achieved a leap from 0 to 400,000 units in 29 months. In the field of core technologies, Deepal's self-developed Super Power Integrated Drive system welcomed its 1 millionth roll-off in March 2026, the new generation system assembly operating efficiency reached 94.13%.

Deng Chenghao pointed out during the 2026 World New Energy Vehicle Conference that the elimination race in the new energy vehicle industry is imminent, "single point breakthrough is ineffective, system capability is the key", annual sales of 3 million units is only the "foundation for survival".

September 28, Deep Blue Auto announced that the 1 millionth complete vehicle officially mass-produced and rolled off. September 1, the company announced August global sales of 28,659 units, with global cumulative sales exceeding 947,600 units, business coverage spanning over 100 countries and regions worldwide.

Deep Blue Auto has formed a product matrix including SL03, L07, L06, S05, S07, S09, and G318. Its origins trace back to May 28, 2018, with the establishment of Chongqing Changan New Energy Automobile Technology Co., Ltd., which is the main carrier for Changan Auto's "Shangri-La Plan". In January 2022, Changan Auto released the "Deep Blue" new energy brand and announced its first model SL03; in April 2023, the company was renamed Deep Blue Auto Technology Co., Ltd., with Changan Auto holding 50.9959% equity as the controlling shareholder.

Deep Blue SL03 is built based on the EPA1 all-electric digital platform, compatible with pure electric, extended-range, and hydrogen power forms. It launched in July 2022, delivery volume exceeded 10,000 units in December 2022, achieving a sales figure of 100,000 units in just 17 months. In the core three-electric domain, Deep Blue's self-developed Super Integrated Drive welcomed the 1 millionth unit roll-off in March 2026, the new generation assembly operating efficiency reached 94.13%, power density not less than 4.25kW/kg.

Regarding the overseas market, the Deep Blue Thailand Rayong Factory has started production, with a total investment of approximately 10 billion Thai Baht. Phase 1 design capacity is 100,000 units/year, mainly supplying right-hand drive models. As of August 2026, overseas cumulative sales reached 52,647 units, a year-on-year increase of 76.98%.

On the same day as the 1 millionth vehicle mass-produced roll-off, the brand new Deep Blue S07 AI Laser Edition officially launched, co-created in depth by Deep Blue Auto and Volc Engine around the Doubao Large Model and Smart Cockpit, positioned as a long-range AI Laser Smart SUV.

At the capital level, in December 2025, Changan Auto announced that Deep Blue Auto plans to increase capital and expand shares, expected to raise approximately 6.122 billion yuan, for new car R&D, intelligent and electrification core technology innovation, and global brand power enhancement.

The 1 millionth vehicle mass-produced roll-off is a leap in Deep Blue Auto's production scale, and also means its product layout, technical R&D, and overseas market expansion have entered a new stage.

As the 100,000th Avatr 07 slowly rolled off the production line, this right-hand drive vehicle bound for overseas markets was like a strong dose of adrenaline injected into the pulse of Chinese smart manufacturing. This is not merely a sales milestone, but a crack torn open by Chinese brands in the global high-end market—Avatr proves with strength: New forces can also become "international players".

What allowed the Avatr 07 to break through the siege? The answer lies within its "hexagonal combat power": Future aesthetic design that won international design gold awards, the smart combination of Huawei Qiankun ADS 4+ and Harmony cockpit, the range confidence of CATL batteries, the handling genes of Taihang intelligent control chassis... These "tech artifacts" stack up to create a dimensional strike advantage. What is even more ruthless is that it packs an urban luxury first-class cabin into an SUV, so users automatically switch on "pleasure mode" as soon as they sit in the car.

But Avatr's ambition is not limited to products. The 5G intelligent factory behind it is the true "secret weapon": Over 40 black technologies, full-process digital production, a top-tier alliance of Changan + Huawei + Unicom—this super factory not only produces 100,000 high-quality new cars, but also creates a new paradigm of Chinese smart manufacturing. While traditional automakers are still talking about "Industry 4.0", Avatr has already reconstructed the imagination of automotive manufacturing with AI and 5G.

Now, Avatr's globalization map is expanding wildly: From Singapore to the UAE, its footprint remains in 43 countries; moving into Europe next year, targeting 110 markets by 2030. This move is very much like a "tech player's" global tower pushing, breaking the "Chinese cars can only compete on cost-effectiveness" curse with product power + smart manufacturing power.

Even sharper strategies lie in reserve: With Avatr 07L starting pre-sales, the dual-car matrix will form precise strikes—both harvesting family users and not letting individual enthusiasts go. While new forces are still competing on price, Avatr has long built multi-layered moats using technology, smart manufacturing, and globalization.

These 100,000 newly produced cars are not just a report card, but a declaration of war. Avatr tells the world with action: The comeback of Chinese smart manufacturing has never been a coincidental event, but an inevitable victory for technological enthusiasts.