August 2026, Australia new car market deliveries reached 108,760 units, up 4.9% year-on-year. Behind the stable figures lies a historic shift in powertrains: 27,078 Battery Electric Vehicles (BEVs) were delivered, surging 169.4% year-on-year. With a market share of 24.9%, BEVs surpassed petrol, diesel, and hybrid for the first time, becoming the top powertrain type in Australia; Plug-in Hybrid Electric Vehicles (PHEVs) also grew 171.1% to 10,591 units. The Tesla Model Y topped the overall model sales list, while BYD secured second place among brands with 8,231 units (+68.8%), making New Energy brands the biggest winners of the month.

As pickups bear heavy-load tasks such as hauling, towing, and off-roading, their requirements for range and power are far higher than ordinary passenger cars; consequently, their electrification lags significantly behind the overall market — but August data shows they can no longer stay isolated.

Toyota Hilux retained the pickup title with 4,833 units, but saw only a slight increase of 0.2% year-on-year, essentially standing still. Ford Ranger suffered a cliff-like drop, delivering only 2,440 units, plummeting 50.6% year-on-year — primarily due to a temporary delivery halt caused by safety concerns with side air curtains, resulting in a monthly loss of about 2,500 units, which is a supply-side shock rather than a demand collapse.

Isuzu D-Max delivered 1,708 units (-26.2%), Mitsubishi Triton 1,161 units (-23.8%), and Mazda BT-50 recorded 804 units (-29.4%); all three Japanese diesel pickups declined by double digits. Volkswagen Amarok 306 units (-27.7%), Nissan Navara 277 units (-53.2%), and Kia Tasman performed the worst with only 312 units, down 61.1% year-on-year.

Pickups manufactured in China continued to expand their presence. BYD Shark 6 led Chinese brand pickups with 1,385 units, followed closely by Great Wall Cannon with 827 units. Adding Maxus LDV pickups (T60 + Terron 9 totaling 423 units), Foton Tunland V7 (124 units), MG U9 (115 units), JAC T9 (77 units), and others, total Chinese pickups reached approximately 2,951 units, accounting for about 18.5% of the Australian pickup market. In contrast, vehicles manufactured in Thailand delivered 15,658 units in August, down 24.7% year-on-year, driven almost entirely by the contraction of the pickup segment — Thailand is the main production base for Japanese pickups.

Amidst the general decline, BYD Shark 6 grew 9.8% year-on-year, reaching a year-to-date total of 12,094 units, becoming one of the few mainstream pickups with positive growth. Its PHEV positioning balances electric driving experience with pickup utility needs, coupled with BYD's strong brand power and more competitive pricing, opening up new volume outside of traditional diesel pickups. Notably, New Energy itself is not a guarantee of growth; brand momentum, pricing, and supply rhythm are key.

The full-size pickup market showed clear divergence. Ford F-150 delivered 152 units (surged from a low base), Chevrolet Silverado 1500 delivered 148 units (-6.9%), and RAM 1500 fell 32.6% to 149 units. Premium pickups above A$100,000 overall grew 18.1% to 764 units, forming a contrast with mainstream market weakness.

Final thoughts: August data clearly shows that even in the pickup segment where electrification is inevitably lagging, traditional fuel powertrains are also feeling a clear chill. Ranger's delivery halt amplified the decline. BYD Shark 6's growth against the trend validated the viability of PHEVs in the pickup market. Chinese brands like Great Wall Cannon, Maxus LDV, and others became an undeniable force in the Australian pickup market through stable sales volumes and forward-looking new energy layouts. With Ranger resuming deliveries in September and more hybrids and EV pickups entering the market, how the Australian pickup landscape will change again remains to be seen.

Pada Ogos 2026, pasaran kereta baharu Australia menghantar 108,760 unit, meningkat 4.9% berbanding tahun sebelumnya. Di sebalik angka yang stabil adalah pergantian bersejarah dalam jenis kuasa: Kereta elektrik tulen dihantar sebanyak 27,078 unit, melonjak 169.4% berbanding tahun lalu, dengan perkongsian 24.9% untuk kali pertama melebihi petrol, diesel dan hibrid, menjadi jenis kuasa terbesar di Australia; Hibrid sambungan juga meningkat 171.1% kepada 10,591 unit. Tesla Model Y menduduki puncak senarai jualan semua model, BYD dengan 8,231 unit (+68.8%) kekal di kedudukan kedua untuk jenama, jenama kenderaan baharu menjadi pemenang terbesar bulan ini.

Kereta Pickup kerana menanggung tugas berat seperti memuat, menarik, dan off-road, permintaan terhadap jangkauan dan kuasa jauh lebih tinggi daripada kenderaan penumpang biasa, oleh itu, elektrifikasi nya jelas tertinggal daripada pasaran keseluruhan— tetapi data Ogos menunjukkan, ia tidak lagi mampu berasingan.

Toyota Hilux dengan 4,833 unit mengekalkan kejuaraan Pickup, tetapi hanya meningkat sedikit 0.2% berbanding tahun lalu, pada dasarnya tidak bergerak. Ford Ranger menghadapi kejatuhan mendadak, hanya menghantar 2,440 unit, turun drastis 50.6% berbanding tahun lalu— sebab utama adalah keselamatan kantung angin sisi menyebabkan penghantaran sementara dihentikan, kerugian tunggal bulan kira-kira 2,500 unit, ini merupakan kejangan dari sisi penawaran bukan kejatuhan permintaan.

Isuzu D-Max menghantar 1,708 unit (-26.2%), Mitsubishi Triton 1,161 unit (-23.8%), Mazda BT-50 ialah 804 unit (-29.4%), tiga Pickup Diesel Jepun semuanya turun dua digit. Volkswagen Amarok 306 unit (-27.7%), Nissan Navara 277 unit (-53.2%), Kia Tasman paling buruk, hanya 312 unit, turun drastis 61.1% berbanding tahun lalu.

Kereta Pickup buatan China sentiasa memperluas kehadiran. BYD Shark 6 dengan 1,385 unit memimpin Pickup jenama China, Great Wall Cannon dengan 827 unit menyusul di belakang, ditambahkan LDV Pickup bersama (T60 + Terron 9 jumlah 423 unit), Foton Tunland V7 (124 unit), MG U9 (115 unit), JAC T9 (77 unit) dan lain-lain, jumlah Pickup China adalah kira-kira 2,951 unit, mewakili sekitar 18.5% pasaran Pickup Australia. Sebaliknya, kenderaan buatan Thailand dihantar 15,658 unit pada Ogos, turun 24.7% berbanding tahun lalu, hampir sepenuhnya didorong oleh penyusupan kategori Pickup— Thailand adalah pangkalan utama pengeluaran Pickup Jepun.

Di tengah derangan penurunan, BYD Shark 6 meningkat 9.8% berbanding tahun lalu, terkumpul 12,094 unit dari permulaan tahun hingga sekarang, menjadi salah satu Pickup terbitan utama yang menunjukkan pertumbuhan positif. Posisi Hibrid Sambungan mengimbangi pengalaman elektrifikasi dan keperluan praktikal Pickup, disertai kekuatan jenama BYD dan penetapan harga yang lebih kompetitif, menciptakan jumlah baharu di luar Pickup Diesel tradisional. Perlu diperhatikan, kenderaan baharu sendiri bukan jaminan pertumbuhan, tenaga jenama, harga dan irama penawaran adalah kunci.

Pasar Pickup Saiz Penuh menunjukkan pembezaan yang ketara. Ford F-150 menghantar 152 unit (lonjakan tinggi dari asas rendah), Chevrolet Silverado 1500 menghantar 148 unit (-6.9%), RAM 1500 turun 32.6% kepada 149 unit. Pickup mewah di atas 100,000 Dolar Australia secara keseluruhan meningkat 18.1% kepada 764 unit, membentuk kontras dengan kelemahan pasaran utama.

Tulisan Akhir: Data Ogos menunjukkan jelas, walaupun dalam kategori Pickup yang lambat dalam elektrifikasi, kuasa tradisional Bahan Api juga sudah merasakan kesulitan yang ketara. Penghantaran Ranger yang dihentikan memperparahkan penurunan. Pertumbuhan melawan arus BYD Shark 6 mengesahkan kebolehlaksanaan Hibrid Sambungan dalam pasaran Pickup, Great Wall Cannon, LDV dan jenama China lain berkat volume jualan yang stabil dan susunan kenderaan baharu yang proaktif, menjadi kekuatan yang tidak boleh diabaikan dalam pasaran Pickup Australia. Dengan Ranger memulakan penghantaran pada September, lebih banyak Hibrid dan Pickup Elektrik masuk, bagaimana susunan Pickup Australia akan berubah, mari kita tunggu.