October 11, 2026 (Paris), Avatr T09 Concept made its global premiere in Paris. The new vehicle is built upon the brand's new flagship design language, bringing together the highest-level technical synergy from Changan, Huawei, and CATL, with more atmospheric and noble original design, top-tier intelligent technology in the industry, and exquisitely crafted flagship quality, targeting the 500,000 RMB-class flagship luxury SUV market, becoming the inaugural work of the flagship series. The new vehicle is scheduled to officially launch within 2026.

Meanwhile, Avatr T09 will also join star models such as Avatr 06T and Avatr 07L to appear at the Paris Auto Show held from October 12 to 18, to showcase China's automotive systemic achievements in original design and intelligent technology on the global stage.

Avatr Technology Chairman Chen Zhuo stated: "With the launch of T09, Avatr will form two major product series: Digital and Flagship. The Digital series embodies casual luxury, corresponding to pioneering designs of elegance, sportiness, and individuality. The Flagship series embodies revered luxury, corresponding to flagship designs of prestige, composure, and aura. Two design series, one Avatr, the same commitment to originality and taste."

Avatr Technology Executive Vice President and Chief Designer Nader Faghihzadeh stated at the premiere press conference: "Avatr VISION XPECTRA interprets the freedom in our vision. T09 Concept transforms this concept into a steady, confident aura. Combining our evolving Casual Luxury concept, Avatr opens up a broader world of Revered Luxury. Different temperaments, connected by the same philosophy of 'New Emotional Luxury'."

Establishing Revered Aura with the Form of Architecture

Philosophy drives design, originality is born from this. Avatr adopts 'New Emotional Luxury' as its design philosophy. Through three core experiences of bold and confident, harmonious ingenuity, and vitality and individuality, it creates experiences that are natural and seamless, touching the heart. Avatr T09 is the strongest implementation of this design philosophy. The new vehicle is based on the brand's new flagship design language, mass-producing and presenting VISION XPECTRA. It makes reverence not only in form, but also running through space and intelligence, hiding within the sense of control that anticipates without words, reshaping the flagship luxury standard.

Avatr T09 stands majestic from afar and reveals exquisite details up close, fully displaying flagship style. The new vehicle's front fascia presents a strong architectural feel. The grille adopts a 3D relief structure. 362 Avatr LOGO elements of different 3D heights are well-distributed and connected, shining and flowing in light and shadow. Crystal diamond array lights utilize an inside and outside double-layer diamond cut design, forming a diamond-like fire texture, better matching the volume feel of a full-size SUV. The impressive 2.1㎡ super clamshell hood combined with island-style bulges on both sides integrates steady power with dynamic tension, noble and domineering, commanding respect without anger.

Moving to the side, blade-sharp lines are etched on the body. The wheel arches and sides use waist-reducing curves, as if inner energy is bursting outwards. Planar cut curves and full expansion volumes are contrasted, shaping dynamic tension where precision, power, and sculptural depth are interwoven. The entire D-pillar uses aluminum trim decoration, incorporating into the window contour and spoiler, forming a floating roof visual effect. Crystal decorative door handles and dToF sensor islands are dispersed among them, impressive and powerful, standing out on its own.

At the rear part, integrated crystal diamond taillights also use the double-layer diamond cut design, echoing the front lights. When lit, they are crystal clear, presenting rich light and dark changes at different angles, revealing tech charm between flashes.

Empowering the Cabin with Emotion, Giving Technology Warmth

Continuing Avatr VISION XPECTRA's design concept, Avatr T09 introduces the same design philosophy into the cabin, building a space centered on tranquility, generosity, and connection, creating a sense of ease with certainty, comfort, and being cared for.

As an industry-unique emotional interaction design, Vortex Emotional Vortex provides a system expression with whole-vehicle function and status whole-domain linkage, building a bridge between the digital emotional world and physical cabin structure. It adopts a 360° seamless two-stage reverse curved surface and lift-up design. Built-in 118 RGB LED matrix light sources can be combined with the whole vehicle's ambient lights to create various intelligent lighting effects. At the quality level, Vortex optimizes silent motor and mechanism operation, and specially designed anti-pinch function, protecting every warmth-filled emotional interaction in the details.

Avatr T09 is equipped with an immersive integrated triple screen. A 10.25-inch driver instrument cluster paired with dual 17.2-inch center console screens and passenger screen, together with air conditioning vents on both sides seamlessly integrated into one, like a huge ultra-wide canvas. Built-in NFC function, touch to connect, interaction smooth and convenient.

In the Avatr T09 cabin, technology is no longer cold function stacking, but a perceivable, predictable, resonant travel companion. Whether family trips, business exchanges, or moments of solitude, the cabin uses just right experience to let users enjoy exclusive time for themselves.

Besides unique design, Avatr T09 is also equipped with flagship-level tech configuration, the production model with the highest tech density the brand has seen so far. The new vehicle deeply integrates Huawei Kunlun Intellidrive and new Taihang Intelligent Control Technology, bringing beyond-class smart flexible handling experience and million-level luxury driving quality. In terms of power, the new vehicle adopts new intelligent super hybrid technology, composed of 2.0T hybrid engine paired with three-motor distributed electric drive, system total power exceeds thousand horsepower. At the same time, it is equipped with CATL Xiaoyao Super Extended Hybrid Battery with capacity up to 71.24kWh. CLTC pure electric range exceeds 400km at most, achieving balance between long range and high safety, comprehensively meeting user full scenario travel needs.

Brand Momentum Continues to Rise, New Luxury Avatr Accelerates Overseas Expansion

Starting from Paris, Avatr is speeding up its globalization pace, and plans to officially enter the European market in 2027. As the birthplace and core arena of luxury cars, the European market is always the highest standard to test luxury quality. For over a century, global definition and discourse power of luxury all started here. Avatr will face the traditional luxury camp with 'New Emotional Luxury', joining the top tier of global luxury brands. This is not only market footprint expansion, but also a substantial leap in brand value.

Currently, Avatr overseas business already covers 70 countries and regions, average product selling price exceeds 300,000 RMB, and has realized profitability. Among them, market share in Egyptian high-end EV market reached 10%; Avatr 11 even secured Thailand luxury pure EV SUV sales champion. According to plan, by 2030, Avatr will enter over 110 countries and regions, proportion of overseas sales to total sales will exceed 50%.

Behind overseas map expansion is continuously iterating product matrix. Avatr has already launched Avatr 11, Avatr 12, Avatr 06/06T, Avatr 07/07L and other models. Among them, Avatr 06T and 07L will act as the first batch of core products to land in Norway and Spain. Supporting this, Avatr built an overseas service system based on principles of Unified Standards, Local Execution, System Support, Brand Supervision, making service more flexible, experience more consistent. In the next three years, Avatr will continue to improve European product matrix and service.

New Emotional Luxury, emerging boldly. Facing the future, Avatr will steadily promote brand upward movement, continuously enrich product matrix, providing users globally with new luxury mobility experience combining original design and top-tier technology, accelerating towards becoming a global new luxury intelligent electric vehicle leading brand.

October 11, 2026 (Paris), Avatr T09 Concept completed its global debut in Paris, and unveiled its interior design for the first time. As the inaugural work of the Avatr flagship series, the new car is built relying on the new flagship design language, gathering the highest specification technical cooperation of Changan, Huawei, and CATL, anchoring the 500,000 RMB flagship luxury SUV market, planned to officially launch within 2026. From October 12 to 18, Avatr T09 will also appear at the Paris Auto Show with Avatr 06T, Avatr 07L and other models, displaying Chinese automobiles' systematic achievements in original design and intelligent technology on the global stage.

Formed by Architecture, Establishing an Unmistakable Majestic Aura

Avatr T09 takes "Emotional New Luxury" as the design philosophy, reshaping flagship luxury standards through three core experiences: bold confidence, harmonious ingenuity, and vibrant personality. On the exterior, the new car's front face presents a strong architectural feel, the grille adopts a 3D relief structure, 362 Avatr LOGO elements with different 3D heights are connected densely and sparsely, shining under light and shadow; Crystal diamond matrix headlamps use inner and outer double-layer diamond cut design, forming a diamond-like fire and color texture. 2.1 sq.m super clamshell front hood combined with island-style protrusions on both sides integrates steady power and dynamic tension, noble and majestic awe-inspiring without anger.

Moving to the side, knife-sharp lines are carved onto the body, wheel arches and side use cinched waist curvature, combined with planar shear surfaces and full-expansion volume, creating dynamic tension interwoven with precision, power, and sculptural depth. The D-pillar uses aluminum trim decoration, blending into the window outline and rear spoiler, forming a floating roof visual effect; crystal decorative door handles and DtoF sensor islands are arranged between. The integrated crystal diamond taillights at the rear also adopt the double-layer diamond cut design, echoing the headlamp cluster, shining crystal clear when lit.

Empowering the Cockpit with Emotion, Giving Technology Warmth

Regarding the interior, Avatr T09 continues the Avatr VISION XPECTRA design concept, constructing a space centered on tranquility, generosity, and connection. The industry-exclusive Vortex Emotional Vortex, with a system expression linking all vehicle functions and statuses, bridges the digital emotional world and the physical cockpit structure. It adopts a 360-degree seamless two-segment reverse curvature with a lift-up design, built-in 118 RGB LED matrix light sources, which can match various smart lighting effects with the whole-vehicle ambient lighting; meanwhile optimizing silent motor and mechanism operation, and designing anti-pinch functions, guarding emotional interaction at the details.

The cockpit is equipped with an immersive integrated triple-screen, 10.25-inch driver instrument cluster paired with dual 17.2-inch central control screens and passenger screen, seamlessly integrated with air conditioning vents on both sides, built-in NFC function, touch and connect, interaction is smooth and convenient. In the T09 cockpit, technology is no longer cold function stacking, but a travel partner that can perceive, predict, and resonate.

Highest Technical Density, Flagship Technology Fully Loaded

Avatr T09 is the production model with the highest technical density in the brand's history so far. The new car deeply integrates Huawei Qiankun ADS, HarmonyOS Cockpit, and new Taihang Intelligent Control Technology, achieving leading smart flexible handling and million-level luxury driving quality among peers. Regarding power, the new car adopts the new smart super hybrid technology, equipped with a 2.0T hybrid engine and three-motor distributed electric drive, system total power exceeds 1000 horsepower; equipped with 71.24kWh CATL Xiaoyao Super Hybrid Battery, CLTC pure electric range reaches up to over 400km, balancing long range and high safety.

Avatr Technology Chairman Chen Zhuo stated: "With the launch of T09, Avatr will form the Digital and Flagship two product series. The Digital series features casual luxury, corresponding to elegant, sporty, and personal pioneering design; the Flagship series features revered luxury, corresponding to dignity, composure, and aura flagship design. Two design series, the same Avatr, the same persistence in originality and taste." Avatr Technology Executive Vice President and Chief Designer Nader Faghihzadeh stated that the T09 Concept will transform the VISION XPECTRA concept into steady and confident majestic temperament, opening a broader world of "revered luxury" for Avatr.

Using Paris as a Fulcrum, New Luxury Avatr Accelerates Globally

Using Paris as a fulcrum, Avatr is accelerating towards the global market and will officially enter Europe in 2027. Avatr 06T and 07L will enter markets such as Norway and Spain first as the first batch of core products. Currently, Avatr's overseas business has expanded to 70 countries and regions, average selling price exceeds 300,000 RMB, and profitability has been realized; market share in Egypt high-end EV market reaches 10%, Avatr 11 ranks first in sales in Thailand luxury pure electric SUV market. By 2030, Avatr plans to enter over 110 countries and regions, overseas sales will account for over 50% of total sales.

Emotional new luxury, leaping into existence. With T09 global debut and interior design first reveal, Avatr brand upward and globalization process moves forward another step. Facing the future, Avatr will continue to enrich the product matrix, providing global users with new luxury travel experiences that combine original design and top technology.

Paris, the 'heartland' of the global luxury car industry. On October 11, 2026, a Chinese flagship SUV achieved its global debut here — the Avatr T09 Concept. It not only revealed its interior for the first time but also announced it will hit the market within 2026, targeting the 500,000-yuan tier flagship luxury SUV market. From October 12 to 18, it will also grace the Paris Motor Show, appearing on stage alongside Avatr 06T, 07L, and other models.

T09 relies on a new flagship design language, integrating the technical synergy of Changan, Huawei, and CATL.

In terms of appearance, the new car's front face is rich with architectural sense: a 3D embossed structure grille, with 362 Avatr LOGO elements of different 3D heights arranged neatly; the crystal diamond array lighting groups use inner and outer double-layer diamond cutting, forming a diamond brilliance texture; the 2.1 m² super-large clamshell hood, combined with island-like ridges on both sides, exudes authority without anger. The side blade lines, waisted curves, floating roof, crystal door handles, and DToF sensor islands shape power and sculptural aesthetics. The rear integrated crystal diamond taillights echo the front lights, appearing crystal clear when lit.

The interior is revealed for the first time. Continuing the VISION XPECTRA concept, the cockpit centers on tranquility, generosity, and connectivity. The industry-exclusive Vortex Emotional Vortex adopts a 360° seamless two-stage anti-curved surface and liftable design, built-in 118 RGB LED matrix light sources, capable of linking with the whole vehicle ambient lighting, and optimized with silent motors and anti-pinch design. Immersive integrated triple screen: 10.25-inch driver instrument cluster paired with dual 17.2-inch central screens and passenger screens, seamlessly blending with air vents on both sides, built-in NFC tap-to-connect.

On the technology front, T09 is the mass-produced model with the highest technical density Avatr has produced to date. Deeply integrating HUAWEI Qiankun Smart Driving, HarmonyOS Cockpit, and new Taizhi Intelligent Control technology; powertrain equipped with new intelligent super hybrid, 2.0T hybrid engine and three-motor distributed electric drive, system total power exceeding 1000 horsepower; equipped with 71.24 kWh CATL Xiaoyao super hybrid battery, CLTC pure electric range highest over 400 km, balancing long range with high safety.

On the brand front, Avatr Technology Chairman Chen Zhuo stated that with the launch of T09, Avatr has formed two product sequences: Digital and Flagship. The Digital sequence features casual luxury, the Flagship sequence features noble luxury, sharing the same persistence in originality and taste. Executive Vice President and Chief Designer Nader Faghihzadeh stated that the T09 Concept translates the VISION XPECTRA concept into a steady, confident noble temperament, opening a new world of 'Noble Luxury'.

In terms of global layout, Avatr accelerates going global with Paris as a fulcrum. It will officially enter Europe in 2027. Avatr 06T and 07L will enter markets such as Norway and Spain as the first batch of core products. Currently, overseas business has expanded to 70 countries and regions, the average selling price of products exceeds 300,000 yuan, and profitability has been achieved; Egypt's high-end EV market share reaches 10%, Avatr 11 ranks first in Thailand's luxury pure electric SUV market. In 2030, Avatr plans to enter over 110 countries and regions, with overseas sales accounting for more than 50% of total sales.

Emotional new luxury, rising naturally. From Paris debut to Europe implementation, Avatr is moving towards becoming a global new luxury intelligent electric vehicle leading brand with original design and top-tier technology.