On June 12, the BJ30 Traveler 150,000th unit production milestone and Highlight Edition launch event, themed "150,000 Loves, Highlight Arrival," was grandly held at the BAIC Zhuzhou Super Factory. The event witnessed two major milestones, not only confirming the BJ30 Traveler reached 150,000 units in mass production, setting a record for the fastest 150,000 sales in the Chinese light off-road SUV segment, but also launching the all-new annual model version — the BJ30 Traveler Highlight Edition. It is comprehensively upgraded in three dimensions: appearance, performance, and experience, bringing a new benchmark product to the family light off-road travel market, with a super trade-in price starting at 82,900 yuan. Meanwhile, the entire BJ30 Traveler series introduces a 30,000 yuan trade-in policy, with a super trade-in price starting from 69,900 yuan.

As a light off-road SUV specifically designed by Beijing Off-Road for mainstream family users, the BJ30 Traveler has accurately met the diverse travel needs of the masses for worry-free commuting, family trips, and outdoor light off-roading since its launch. Relying on three core hardcore advantages: "Extreme Off-road, Extra Large, Extra Economical," it continues to lead the sub-segment. After long-term market testing, the model has not only gained the genuine recognition of 150,000 users but also achieved the remarkable feat of ranking first in domestic HEV hybrid SUV sales for 24 consecutive months. It also secured four major market titles: first in HEV hybrid box-type sales for two years, first in domestic HEV hybrid model sales for two years, and first in retention value for 100,000-150,000 yuan domestic compact SUVs for two years. It has also won multiple international awards, such as the Best Hybrid SUV in the Arab Region and the Argentina Annual Best Imported SUV, achieving a dual lead in both domestic and international markets.

This press conference was simultaneously linked with CCTV for a major live broadcast across the entire network, creating the industry's first 150,000 km real-vehicle full disassembly test, verifying the BJ30 Traveler's hardcore quality in the most direct way. The vehicle disassembled in this session had a cumulative mileage of 150,000 km, equivalent to circling the Chinese border 6 times. Even after long-term high-frequency use, the vehicle condition remains peak: engine turbo has no carbon buildup, power output is smooth; transmission has no leakage, gears have no wear; battery pack has no bulging, leakage, or degradation issues, with outstanding durability and stability; chassis subframe and suspension arms have no rust or oil leakage, and the overall neatness is nearly like a new car.

Meanwhile, CCTV cameras went deep into the BAIC Zhuzhou Super Factory to reveal the strict smart manufacturing system: hundreds of robots in the workshop performed 100% automated welding, with glue application errors not exceeding the thickness of a hair; 5,000-ton giant stamping equipment formed the body panels in one piece, matched with automatic robot eco-friendly painting processes, fully maximizing body strength, appearance precision, and paint durability. Multiple quality control checkpoints throughout the process guarantee the high-quality factory standard of every vehicle from the source.

Relying on over 60 years of professional off-road technology accumulation by Beijing Off-Road, the BJ30 Traveler has always unlocked full-scenario travel freedom with its all-around product power of "Extreme Off-road, Extra Large, Extra Economical," strongly leading the peer market. At the extreme off-road performance level, the model is equipped with the industry-leading three-motor four-wheel drive six-mode HEV hybrid architecture. The three-motor power consists of a 41% high thermal efficiency hybrid dedicated engine and front/rear dual drive motors. Matched with intelligent electric four-wheel drive with 30ms ultra-fast response, millisecond-level electric energy center lock, and 0.03s intervention four-wheel electronic limited slip system, the maximum wheel-end torque reaches 5,928 N·m, easily conquering complex road conditions like mud, sand, and cross-axles. It is also equipped with the intelligent electric ATS all-terrain control system, allowing one-key switching of four off-road modes to adapt to all-terrain scenarios. The whole vehicle adopts a 63.4% high-strength steel cage body, with body torsional stiffness reaching 24,800 N·m/degree, having undergone 4 million km of extreme durability testing, maximizing off-road safety and stability.

In terms of extra-large space, the BJ30 Traveler is the only large seven-seat box-type SUV in the 100,000 yuan class. Relying on an ultra-long wheelbase of 2820mm and an extra-high usage rate of 66%, it creates a spacious seven-seat layout, with roomy space even for an 1.8m adult in the third row. The entire vehicle is equipped with 38 thoughtful storage spaces. The 1496L extra-large trunk can easily accommodate full sets of outdoor equipment such as camping and skiing. The rear seats fold flat to become an extra-large bed measuring 1.92 meters. Paired with a 1.05㎡ panoramic sunroof, it perfectly adapts to multiple scenarios such as travel living, long-distance travel, and home stocking, truly achieving the triple freedom of moving, traveling, and living on the road.

At the level of extra-economical strength, the vehicle's advantages in fuel saving, time saving, and worry-free use have been verified by global multiple road conditions. Overseas bloggers from five countries including South Africa, Indonesia, and the UAE conducted extreme road condition tests, where the BJ30 Traveler's fuel consumption per 100km was controlled within 5L, with the lowest reaching 4.4L. Compared to peer fuel vehicles, it can save nearly 3,000 yuan in fuel costs per year. At the same time, the vehicle requires no external charging; just refuel and go, completely saying goodbye to the hassle of finding and installing charging piles, saving dozens of hours of energy replenishment time annually. The first owner enjoys a whole-vehicle lifetime warranty policy, covering 99% of parts. With abundant parts and convenient maintenance, it comprehensively reduces user vehicle ownership costs.

This newly launched BJ30 Traveler Highlight Edition is comprehensively upgraded on the basis of the original hardcore product power, unlocking three new advantages: Highlight Appearance, Highlight Performance, and Highlight Experience. In terms of appearance, it continues the classic box car body shape, paired with exclusive five-arch star ring through light groups. Three exclusive paint colors — Lava Orange, Dome Blue, and Cold River Grey — are added. It is equipped with star ring wheels, electronic inductive trendy modification kits, and sporty bumpers, exuding a full trendy aura. The interior is upgraded with an orange theme color scheme, matched with metal texture trim panels and family mountain-shaped dashboard patterns, combining refinement with off-road sentiment.

In terms of performance, the Highlight Edition is equipped with Porsche-identical VGT variable geometry turbocharging technology, combined with a 41% high thermal efficiency Miller cycle architecture, balancing power and energy consumption both ways; it is equipped with a dedicated AGM long-life battery with triple lifespan, greatly improving power supply stability; the rear axle motor power is upgraded from 55kW to 70kW, with more rapid power response, making starting, overtaking, and lane changing bolder, and the full-scenario power experience is comprehensively advanced.

As a benchmark model in the light off-road SUV market, the BJ30 Traveler, relying on mature and reliable HEV hybrid technology, all-around product configurations, and ultra-high cost-performance ratio, accurately matches the full-scenario travel needs of family users and young users. The 150,000th unit roll-off and the launch of the Highlight Edition this time are both the best recognition of product strength by the market and users, as well as an important milestone for Beijing Off-Road deepening the civil light off-road track and continuously iterating products. In the future, Beijing Off-Road will continue to base itself on user needs, with hardcore smart manufacturing strength and advanced product experience, continuously unlocking new ways of popular light off-road life, and leading the high-quality development of the domestic light off-road SUV market.