BYD's mid-size SUV Sealion 7 (Sealion 07 in China) is selling well in overseas markets! In fact, since the beginning of this year, BYD Sealion 07's domestic sales have been continuously declining. Cumulative sales from January to May 2026 were only 855 units. In contrast, the Korean market sold 4,477 units in just the first half, a surprising contrast — this car's sales in Korea far exceed those in China.

Additionally, Sealion 7 ranked 7th in sales among imported car models in Korea in the first half of this year; Australia sold 4,730 units, with sales performance similar to Korea; Malaysia sales reached 4,454 units. After seeing the cold feedback in the domestic market, BYD plans to stop production of Sealion 7 for the Chinese domestic market and concentrate capacity to meet global export orders.

In the first half of 2026, BYD's total sales in the Korean market reached 11,675 units. The small hatchback Dolphin sold 4,511 units. Combined with Sealion 7 sales, it helped BYD rank fourth in sales among imported car brands in Korea. However, industry forecasts predict that several models have recently been removed from the Korean government's electric vehicle subsidy list, and subsequent sales growth may encounter bottlenecks.

To cope with this situation, BYD launched a customer support plan, issuing vehicle purchase subsidies equivalent to the original government subsidy standards independently. Subsidy Standards: Purchase of Sealion 7 subsidized 1.52 million Won (6,887 RMB), Atto 3 (Yuan PLUS) subsidized 1.26 million Won (5,708 RMB), Dolphin subsidized 1.09 million Won (4,938 RMB).

BYD launched high self-funded subsidies to maintain the current continuously rising sales in the Korean market. As early as 2025 when BYD first entered the Korean market, it launched brand subsidies in areas where local government subsidy quotas were exhausted, taking multiple measures to boost sales. EV brand Polestar also launched similar policies, providing brand-owned subsidies for models that could not enjoy government subsidies.

It is reported that this self-funded subsidy policy is tentatively scheduled to implement only in July; whether it will continue will be finalized after negotiation with BYD headquarters. Under the unfavorable environment of losing official subsidies, whether BYD can rely on self-funded subsidies to stabilize sales growth has become a focus of attention in the automotive industry.