"I admit the top concentration effect in this segmented market is very obvious, this must be faced squarely." During the post-pre-sale media group interview for the new generation IM L6 on the evening of August 18, IM Automotive Vice General Manager Xu Yin described the current competitive landscape of the large and mid-size new energy sedan market. This is also Xu Yin's first time facing the media with a new identity after being transferred back from Thailand.

As Xu Yin said, only 3 cars in the large and mid-size new energy sedan market sold over 5,000 units in July. Among them, Xiaomi SU7 led by a large margin with monthly sales of over 20,000 units; the second-ranked Shangjie Z7/Z7T sold 9,142 units; followed by Denza Z9GT with monthly sales of 5,344 units.

On the evening of that day, the new generation IM L6 started pre-sale, launching Max, Pro Max, and Ultra three standard versions, with pre-sale rights price starting from 219,900 yuan to 269,900 yuan. In addition, the new generation IM L6 Prof. Jimmy Choo Haute Couture Limited Edition also went on sale simultaneously, offering two battery configurations of 76kWh and 93kWh, with pre-sale rights prices of 234,900 yuan and 249,900 yuan respectively, with 1,000 seats opened in the first batch.

01

"Honest Configuration Pricing, Sales Will Follow Naturally"

Xu Yin described the new generation IM L6 as "having no weak points, only strong points, and the strong points are very prominent". This car did not make major changes in appearance design, and upgrades mainly focus on comprehensive innovation in chassis, three-electric systems, and intelligence.

First, the new generation IM L6 comes standard with a full line-controlled chassis. This is also the only car in the 200,000-yuan class sedan that has this feature, which was previously only available on models above 300,000 yuan. This chassis integrates full line-controlled steering, large angle line-controlled rear-wheel steering, and Continental Germany MKC2 line-controlled brakes, equipped with triple safety redundancy; the steering wheel reaches full lock in half a turn, combined with bi-directional 18-degree four-wheel steering, U-turns on narrow roads and parking in narrow spaces can be completed in one go.

The three-electric system is also comprehensively refreshed. The new generation IM L6 is equipped with SAIC's new NEO three-electric architecture, equipped with CATL 93kWh battery, energy consumption as low as 11.6kWh per 100km; CLTC range 850km; relying on the all-domain 800V platform, supports 396kW ultra-fast charging, 15 minutes can replenish 580km, and compatible with over 90% of charging piles on the market. In terms of performance, the new generation IM L6 accelerates from 0 to 100km/h in 2.74 seconds, braking distance of 100km/h is 33 meters.

In terms of intelligence, IM collaborated with Momenta to develop the IM AD intelligent driving system; at the same time equipped with IM Ultra Agent, can complete complex itinerary planning and real-time adjustments such as multi-point pickup and convenient stops via voice. In addition, the new generation IM L6 also comes standard with Danish B&O audio, instant sense smart control sunshading sky canopy, 5.7L warm and cold smart refrigerator, space chairs, etc. Especially the Danish B&O audio, Jiao Qiao emphasized, this configuration discussion continued until the pre-sale approaching stage, finally decided to standardize despite cost pressure.

"As for sales expectations, I am now more concerned about: whether consumers are satisfied with every detail we present, whether dealer service capabilities are improving, and whether every user who gets the car genuinely recognizes it. If all these can be achieved, with such great sincerity, so many configurations, and such competitive prices, sales will naturally follow." Xu Yin said. Although no clear sales figures were given, from this description, he is still confident in the market performance of the new generation IM L6.

02

L6 is a "Canvas", Jimmy Choo Collaboration Breaks Circles

"Don't just talk about parameters, such as 2.74 seconds, 800 volts, 850 kilometers, but think more about what emotional value can be provided to users." Xu Yin proposed, why does the heat of some cars drop after selling for two or three months? The reason is that the product does not change, but consumer aesthetics and taste are changing. "If you can't keep up, you will be neglected." Xu Yin said.

IM Brand and User Senior Director Jiao Qiao further described L6 as a "canvas". He believes that on the basis of L6's original design and technical foundation, cars can have more possibilities and attract different users through different co-branding and collaborations. This new generation IM co-released Prof. Jimmy Choo Haute Couture Limited Edition is the co-branded design between IM and British Royal Honorary Chinese Designer Prof. Jimmy Choo (Zhou Yangjie).

In the movie "Love Myth", a shoe cobbler said "Every woman needs at least one pair of Jimmy Choo in her lifetime". In the new generation IM L6 Prof. Jimmy Choo Haute Couture Limited Edition, design elements such as star-radiant crystal glass fittings, "Haute Couture Blue" silk-feel pearlescent leather, soft-light mother-of-pearl trim panels, etc., are integrated, and the rear tail also has Prof. Jimmy Choo's handwritten signature logo. In addition, placing an order for this version of the model also gifts exclusive rights such as high-end footwear.

Xu Yin summarized this collaboration with three words: Style, Break the Circle, Resonate at the Same Frequency. "Currently the automotive market homogenization is serious, the audience circles of most models are relatively fixed, brands and products are easily limited within existing circles." Xu Yin stated, this collaboration with Jimmy Choo is an important attempt for IM to break the circle. Currently, the communication linkage with fashion media such as Vogue has successfully let IM L6 jump out of the automotive circle, into the public fashion vision, achieving the initial plan.

When describing the new generation IM L6, Jiao Qiao mentioned the phrase "Not For Everyone" many times. This phrase translated is "Not suitable for everyone". Jiao Qiao explained: "This is not that we don't want to sell cars, but this car indeed represents unique personality. We believe a car cannot express everyone's character at the same time, but can do it one by one."

It is reported that at the Chengdu Auto Show, IM will also launch an IM L6 with a completely different style with Chinese tuner master Sean Lee (Li Hongsheng), emphasizing handling performance and driving texture more. "We hope to cover a wider range of people with hardcore driving control experience while maintaining the high aesthetic and style of this car, to please both men and women." Xu Yin said.

03

Increase Sales, Focus on Pure Electric + Overseas Market

"Coming back to domestic for these two months, I felt the intensity of the Chinese market deeply." Xu Yin shared a set of domestic market data that "shocked" himself: First, 527 new cars were released in the Chinese market in the first half year; the entire market dropped by 20% from January to July. Under this situation, Xu Yin admitted that IM brand indeed has "sales pressure for the whole year".

At the same time, Xu Yin also saw the opportunity. "The pure electric market is growing, the decline is mainly in the range-extended and fuel markets. This fits exactly the release rhythm of the three new generations of pure electric vehicles we started today in the second half of the year. Our idea is to actively respond to market changes and put our best pure electric products into competition." Xu Yin said.

According to the plan, in August, IM will launch the new generation IM L6; in September, the new generation LS6 will be launched, with significant improvements in three-electric systems, chassis, AI Agent, and comfort configurations; in October, the LS8 pure electric version will be launched. "Although the market overall is falling, but our direction is very clear: First, on products, the pure electric market is still rising, we go with the flow; Second, on terminal service capability, I hope every user is satisfied when mentioning our car. Once users are satisfied, sales will be a matter of course." Xu Yin said.

"Going overseas is a topic that cannot be avoided now. Just like domestic cannot avoid intelligent driving, going overseas is a strategic direction that all OEMs must face, IM is no exception." Xu Yin stated, IM's layout overseas will accelerate, this is an "undoubted direction". It is reported that currently IM Co-CEO Liu Tao is specially responsible for overseas business operations, focusing on the European market, Southeast Asia, Middle East, Australia and New Zealand are also being developed simultaneously. According to the plan, next LS8 will also go overseas, may launch left-hand drive and right-hand drive versions, power forms mainly pure electric, some markets will also consider launching range-extended versions.

“Nobody eats fast-food instant chicken, nor will they buy fast-food cars related to life safety.” Netizens this generation are remarkably clear-headed. Buying a car requires sharp eyes; choose what fits, not what is expensive. Quality and safety are always the bottom line for car selection. Fengyun T7 is such a quality car.

Born global, refined and returned. Chery’s all-new pure electric SUV Fengyun T7, built over five years, officially opened pre-sale recently, with a pre-sale guidance price starting from 109,900 yuan. This pre-sale event was themed “Slow Craftsmanship Builds Good Cars, Long Waited”, conveying Fengyun T7’s long-termist car-making philosophy, its persistence in polishing products to global standards and building quality global cars, and also expressing sincere gratitude to users for their long-term expectation.

As the global automotive industry enters “China Time”, China’s new energy intelligent manufacturing continues to lead overseas markets. Relying on Chery’s 23 years of globalized technology accumulation, Fengyun T7 takes a reverse overseas trial path, rejecting industry fast-food car-making ideas, polishing whole vehicle strength with full-link global rigorous standards. Centered on six core new necessities of quality life, integrating visual appeal necessity, safety necessity, travel necessity, intelligence necessity, comfort necessity, and peace-of-mind necessity, creating a global quality pure electric SUV, adapting to diverse scenarios such as commuting, long-distance, outdoor, and multi-person travel. 

Relying on Chery’s 10 global design centers, over 5,000 domestic and overseas users co-created throughout the process, the homologous model Lepas L6 gained international recognition at the Milan Design Week. Fengyun T7 integrates global aesthetics, maintaining visual appeal permanently. Wind-riding front face, wind-sculpted satin body, horizon glow tailgate, balancing international minimalist aesthetics with Eastern elegant charm. The whole vehicle paint standard synchronizes with overseas rigorous weather resistance requirements, providing 6 color options: Blazing Orange, Mountain Smoke Purple, Cloud Pink Beige, Flowing Silver, Green Bamboo Grey, Ink Stone Black.

The interior is divided into two styles: Warm Black-Brown and Polar Night Obsidian. The Cloud Wing cocpit cabin is equipped with large-area soft wrapping, pebble floating speakers, and diamond-quilted details are exquisite; all interior leather, sealing strips, and plastic parts are not easy to harden or fade, remaining brand new and good-looking after years of use, balancing visual appeal and texture.

Fengyun T7 benchmarks the 2026 version E-NCAP five-star safety standard design and functional safety ASIL D highest level. 2 years of planning, 3 years of R&D, 81 dedicated endurance vehicles were invested for synchronous road trials, with the whole vehicle cumulative test mileage exceeding 6 million kilometers, and 1.45 million kilometers in endurance special tests. At the same time, it undergoes extreme real-vehicle trials for various global regions such as Southeast Asian rainy season, Middle East high-temperature sun exposure, Indonesia high humidity, etc.

The body uses 80% high-strength steel and 18.84% hot-formed steel to create a nine-horizontal-five-vertical cage body. It adopts a shotgun structure, dual-frame subframe + Pack crash beam. Steel and iron bones guarantee passenger cabin safety. There are 9 front + 6 side collision force transmission paths to maximize the dispersion of collision energy and preserve passenger survival space. In addition, it is equipped with 9 airbags, including 48L dual-chamber side airbags and rear side airbags, providing 360° all-round protection for passenger safety. The Fengyun T7 series is equipped with Rhinoceros Battery. Super strong 6D protection builds a battery safety fortress to resist extrusion, puncture, and impact from all directions, constructing a multi-layer 3D safety barrier for power batteries. Facing frequent heavy rains in summer, the Rhinoceros Battery’s IP68 waterproof rating is 96 times the national standard, fearless of rainy season waterlogging, road surface water accumulation, outdoor wading, effectively preventing battery water ingress and short circuit hazards.

Based on energy and climate needs in multiple global regions, Fengyun T7 achieves full-series equality in range configuration. The full series is standard with a large-capacity Rhinoceros Battery 65.05kWh, CLTC 600km range, actual tested range 667+km, “reverse false labeling” solves anxiety. Battery charging from 30% to 80% takes only 20 minutes, ready to set off again after a cup of coffee.

Fengyun T7 is equipped with a global integrated thermal management dual-source wide heat pump air conditioning + high voltage PTC. Northern users can drive with confidence in winter. It operates stably in a -30°C-55°C ultra-wide temperature range. Heating is more energy-saving in low-temperature environments, and heat dissipation is more efficient in high-temperature environments. Combined with the standard AGS intelligent air intake grille and 14 low wind resistance optimizations across the series, energy consumption at high and low speeds is more stable.

In the new energy era, there is no quality without intelligence. Fengyun T7 is equipped with the cockpit-driving integrated 8775 chip, achieving dual optimization of cockpit and driving. The two domains collaborate seamlessly, half understanding you, half protecting you. This chip features 4nm process, 72 TOPS high computing power, response only requires 80ms, boot speed increased by 33%, faster boot speed, smoother screen operation, and more agile smart interaction response.

Regarding smart cockpit, the 15.6-inch 2.5K HD large screen has delicate and true picture. Anti-glare, anti-reflection, anti-fingerprint. CarPlay, HUAWEI HiCar, CarLink wireless connection, covering over 99% of phone casting screens on the market. Seamless interconnection is achieved upon entering the car. Lingxi Smart Cockpit 2.0 brings an all-around companion partner, with six real-person companionship experiences: Xiao Qi Classmate, Northeast Auntie, Debate Master, Spoken Language Teacher, Story King, Professional Debater. Built-in six scene modes such as Nap, Camping, Pet, Wake Up, making the car truly become a mobile space that understands you.

Fengyun T7 is equipped with the Falcon 500 driving assistance system, integrating 3 mmWave radars, 7 high-performance cameras, 12 ultrasonic radars, totaling 22 high-precision sensors (3R7V12U), seeing far, seeing clear, measuring accurately. Capable of 300+ full-scenario automatic parking, the industry covers the most complete. Dead-end road parking, one-key trace reverse parking, cross-floor parking, etc., can all be achieved, saying goodbye to “parking difficulty” from now on, achieving parking freedom.

Whole vehicle dimensions 4570×1852×1694mm, wheelbase 2700mm, interior space utilization rate 84%, rear pure flat floor, class-leading 911mm legroom, rear seats folded expand 1955mm pure flat large bed, regular trunk 450L, expandable to 1550L, sufficient loading space adapts to outdoor crossing, multi-person travel companionship.

9-layer cloud-feel seats, soft but not collapsing, not tired after long sitting. In addition, seats also have ventilation and heating functions. Regarding heating, achieving 3-gear temperature control adjustment. In -20℃ environment, fast heated to 30℃ in 5 minutes, quickly warming the whole body; seat ventilation adopts suction design, summer back not stuffy with sweat, meeting user comfort needs. In terms of details, Fengyun T7 is also remarkable. The whole car has 38 places of clever storage space, organized storage, enjoying exquisite life. Four rivet rings with max load 300kg and two hooks with max load 3kg, camping equipment, large items can be firmly fixed.

Comfortable driving cannot do without the support of an excellent chassis. Fengyun T7’s chassis was meticulously polished by an international chassis team led by former Maserati chassis tuning experts. The 50.8:49.2 gold axle load ratio can effectively suppress steering push and tail-swing phenomena, improving cornering stability and straight-line driving traceability. As early as 2009, Chery independently designed China’s first ground mobile dual-axis K&C test bench. 26 years of design foundation empowers chassis performance, bringing a more excellent driving and riding texture experience.

Chery not only brings users products of hard-core strength, but also stands from the user perspective, fully considering the full-cycle vehicle usage experience after purchasing, facing everyone’s actual concerns about vehicle failures, later car maintenance costs, etc. To this end, Fengyun T7 launches two bottom-line guarantees and two lifetime rights, guarding throughout from car purchase to long-term use.

Two Bottom-line Guarantees:

① Power Battery Safety Bottom-line Guarantee: If the whole vehicle is damaged due to thermal runaway caused by reasons inherent to the power battery itself, Chery will compensate with a new car of the same model or a new car with new configuration not lower than the original car;

② Driving Assistance Bottom-line Guarantee: Within one year from the date of purchase, if an accident occurs judged as “intelligence driving assistance system cause” in “parking scenario”, “smart navigation scenario”, causing injury to people on board and third-party loss compensation, the maximum compensation is 5 million.

Two Lifetime Rights:

① Whole Vehicle Lifetime Warranty: Worth 10,000 yuan whole vehicle lifetime warranty (including three-electrics), excluding wear-and-tear parts, special parts;

② Lifetime Maintenance Package: 666 yuan for purchase of value 3,999 yuan lifetime basic maintenance package (1 time/year).

From global standard R&D, global aesthetics design, global craft manufacturing, to global road condition verification, Fengyun T7 establishes a value benchmark for pure electric SUVs with full-link global quality. It has undergone world tempering, finally running towards Chinese users. With full satisfaction of six core necessities of visual appeal, travel, safety, intelligence, comfort, and peace of mind, it responds to all expectations of quality families. Fengyun T7 is not only a vehicle condensing global technology and quality, but also a choice of the era where global standards resonate deeply with Chinese family needs. It is now in place, waiting quietly for you who love life.