In the Northwest tourism market where popularity continues to soar, how can one step out of the "cutthroat price competition" first?

From March 2025 to March 2026, Shaanxi Yuno Tourist Automobile Co., Ltd. (shortly "Shaanxi Yuno") continuously increased procurement of 20+ large and medium-sized buses in one year, sticking to only one platform - Suzhou King Long Higer Bus New V Series!

"Under the background of deep transformation in travel demand, tourist buses are no longer simple transportation tools, but important carriers of tourism experience." Ye Wanjun, General Manager of Shaanxi Yuno, stated that it is precisely凭借 the New V Series high-end models plus high-standard services, that Shaanxi Yuno has significantly improved its market recognition, continuously optimized its business structure, and stepped into a new track of value competition!

Must actively transform, embark on a new journey after ten years

From establishment in 2016 to 2025, Shaanxi Yuno managed for ten years, passed the first hurdle of scaled operations, and has walked to the "new gateway" of upgrade and development.

Ye Wanjun reviewed that Shaanxi Yuno started with tour chartering and group commuting business, steadily expanded the fleet scale, continuously expanded service clients, comprehensively completed the transportation guarantee for major holidays and the emergency transport capacity guarantee tasks for large-scale events such as the National Games and the Central Asian Summit, and gradually became an enterprise with certain influence in the Xi'an tourist transport industry.

"When high-speed rail, self-driving, ride-hailing and other travel modes continue to divert客源, tourists' personalized, quality, and deep travel demands continue to improve, the tourist transport industry must bid farewell to the old model of extensive management and low-price competition spiral, and turn to the new upgrade of quality competition, experience competition, and value competition." Ye Wanjun clearly recognized: only by actively transforming and improving quality and efficiency can one ensure steady and long-term progress in the fierce market competition.

In 2025, Shaanxi Yuno made up its mind to fully launch high-end and quality transformation, facing market changes with a new posture.

"Currently the company owns over 70 tourist buses. After systematically eliminating old ordinary models, all newly added vehicles in the past two years have been selected as Suzhou King Long Higer New V Series high-end buses." Ye Wanjun stated that the first batch of 12 Higer New V Series tourist buses were purchased in March 2025. After actual operation verification, the vehicle's performance, riding experience, and management efficiency all performed excellently. Subsequently, another 10 were procured.

Admired three major advantages, confirmed New V Series

At Shaanxi Yuno, the Higer New V Series fully covers all operational scenario needs. Among them, the 56-seat V13 is efficient and comfortable, adapting to high-end study tours and large-scale events; the 50-seat V12 is flexible, meeting medium-sized team travel needs; especially the New V Series model with 2+1 high-end seat layout, "this high-end configuration focuses on premium small groups and high-end business reception, creating a mobile VIP lounge, significantly improving tourists' travel comfort experience." Ye Wanjun said.

Why did Shaanxi Yuno firmly choose Higer New V Series for transformation?

Ye Wanjun frankly stated: mainly appreciating Higer New V Series product performance leadership and Suzhou King Long's caring after-sales service system.

He mentioned three major advantages of Higer New V Series: First, high-end and comfortable riding experience. Higer New V Series models have a grand appearance, spacious space, comfortable seats, and quiet driving. Details such as ambient lights and mobile charging ports are complete, comprehensively improving travel quality.

Second, leading smart safety configurations. Higer New V Series pioneered standard configuration of smart cockpits in the industry, supporting voice control for air conditioning, multimedia, and smart navigation. Paired with AEBS collision avoidance warning and other driver assistance systems, 360-degree reverse image can also be selected, building a solid road safety defense line.

Third, efficient and convenient operation management. Ye Wanjun mentioned that the industry urgently needs to solve cost reduction and efficiency increase. Higer New V Series' high reliability and low fuel consumption performance can achieve faster return on investment over the full cycle. Moreover, relying on the "Higer Smart Travel" mini-program, real-time vehicle monitoring and dynamic management can be achieved, which is also beneficial for improving operational efficiency and controlling operating costs such as fuel consumption and maintenance.

Matching high-end services, new definition of buses

Ye Wanjun introduced that while optimizing vehicle structure and introducing high-end models, Shaanxi Yuno simultaneously upgraded the standardized service system, making tourist buses no longer simple transportation tools, but important carriers of tourism experience.

To showcase quality warmth with standardized services, Shaanxi Yuno's implemented standardized service includes unified vehicle appearance standards, unified driver attire image, and unified service operation processes, implementing smiling service, proactive service, and personalized service, guaranteeing tourists a more comfortable and pleasant experience throughout the journey.

Relying on high-end models plus high-standard services, Shaanxi Yuno's customer reputation continues to soar, successively receiving praise from students and teachers from Beijing Key High Schools and multiple institutions in Xi'an during study tour itineraries, and winning high recognition from international teams such as Singapore and Kuala Lumpur and domestic high-end clients. Long-term stable cooperation clients continue to increase, business structure continues to optimize, and market recognition significantly improves.

Ye Wanjun stated that in the future, Shaanxi Yuno will always adhere to customer-centricity and quality as the foundation, continuously deepen strategic cooperation with Suzhou King Long, continuously optimize transport capacity structure, innovate service models, provide higher quality, more comfortable, and more intelligent transport-tourism integration services for Shaanxi culture and tourism travel, and explore new solutions for high-quality development of the tourist transport industry with industry colleagues.

Taking Shaanxi Yuno as a representative, the Northwest tourist transport industry is accelerating high-end and quality upgrade.

Higer New V Series, with benchmark-level product strength, precisely connects with new demands for tourism and travel travel, using safe, comfortable, and smart travel experience, helps customers walk out of low-price competition spiral, and unlocks a brand new future of value competition!

On May 28, SAIC Group welcomed the delivery of the first 100 millionth vehicle globally, becoming the first automotive group in China to cumulatively exceed 100 million units in production and sales. Among them, SAIC-GM-Wuling contributed more than 32 million units cumulatively. On that day, SAIC-GM-Wuling delivered its global car EKSION to the first batch of users in Jakarta, Indonesia.

[SAIC Group's 100,000,003rd vehicle delivered in Jakarta, Indonesia]

"What people need, Wuling builds." SAIC-GM-Wuling precisely grasped market trends, responding to user needs with hit products. Wuling Hongguang, with its versatile characteristics of "suitable for business and home, tough and durable", has become the preferred model for many entrepreneurs and families. As resident consumption gradually upgraded to quality life, Baojun 730 broke the monopoly of joint-venture brands in the household multi-purpose vehicle (MPV) market with its flexible space and high cost-performance ratio. In 2020, during the window period of new energy transformation in China's automotive industry, the launched Hongguang MINIEV became one of the pioneers in the domestic new energy commuting vehicle field. In May this year, the first technology flagship large six-seater SUV jointly created by SAIC-GM-Wuling and Huawei Qiankun, Huajing S, officially launched, breaking the technical premium barrier of high-end intelligent driving with innovative practices of cross-border synergy.

[Equipped with Huawei Qiankun Technology Flagship Large Six-Seat Huajing S]

SAIC-GM-Wuling accelerated its layout for new energy and intelligence, and while promoting the electrification and intelligence upgrade of its products, deepened and solidified its global market layout. Currently, SAIC-GM-Wuling's cumulative overseas sales have exceeded 1.5 million units, with business covering more than 110 countries and regions globally.

The company has built a full-dimensional core competitiveness covering the intelligent manufacturing system, product matrix, and industrial ecosystem. First, the globally first intelligent island manufacturing system, using the flexible intelligent manufacturing mode of "cars finding workstations, materials finding cars", achieving full-dimensional breakthroughs in efficiency, quality, and cost; Second, a diversified product matrix adapted to the global market. Multiple models such as EKSION (Starlight 560), DARION (Starlight 730), BINGO (Wuling Bingo), BINGO S (Bingo S) have landed overseas successively, covering mainstream categories such as SUV, MPV, and sedans, meeting the differentiated travel needs of different countries and different consumer groups; Third, a unique "Moving Chains Overseas" globalization model, which, through the deep collaboration of the five chains: manufacturingchain, supply chain, sales chain, financial chain, and talent chain, broke the single path of traditional product trade going overseas and promoted the Chinese intelligent manufacturing system and standards to go global.

[Globally First Intelligent Island Manufacturing System (I²MS)]

The global car EKSION delivered in Indonesia this time is the latest footnote of the in-depth promotion of Wuling's globalization strategy. Relying on Indonesia as a core fulcrum, SAIC-GM-Wuling continues to deepen the "Indonesia-Malaysia-Thailand Integration" regional strategy, comprehensively covering Malaysia and Thailand with new energy products and localized supply chain systems, and gradually radiating to ASEAN countries such as Vietnam and the Philippines, forming a globalization pattern of regional synergy and linked development.