6 月 13 日，2026 重慶車展盛大開幕。長安馬自達以「依然馬自達」為主題，攜經典傳奇跑車 MX-5、全球戰略新能源車型 MAZDA EZ-6（以下稱 EZ-6）、MAZDA EZ-60（以下稱 EZ-60）以及 4 月上市的 EZ-60 馬年版亮相 N8 館展台，全面展現企業新能源轉型最新成果，並同步公佈一系列用戶共創活動。同時，長安馬自達推出 618 年中鉅惠，在至高 20,000 元國補和 17,000 元廠補基礎上，購指定車型可享價值 7,999 元專屬尊享套裝。

全球車實力背書 樹立新能源價值標桿

EZ-6 與 EZ-60 從產品開發之初即以全球標準打造。設計上，EZ-6 斬獲「2026 世界年度設計車」大獎，成為首個獲此殊榮中國新能源車型，EZ-60 更成為全球唯一同時斬獲 8 項世界頂級設計大獎 SUV。安全方面，兩款車型均嚴格按照中欧雙五星標準打造，EZ-6 拿下 C-NCAP、E-NCAP 等 5 項權威安全認證，EZ-60 電池安全提前滿足新國標及歐標，長安馬自達更向所有新能源用戶承諾「電池終身自燃包賠，不限里程、不限車主」。

操控方面，EZ-60 成功摘取中國新能源汽車拉力錦標賽場地賽 SUV 組冠軍、拉力賽總成績亞軍，驗證極致操控實力。車展現場，長安馬自達車主，同時也是冠軍車手紀浩，分享了他駕駛原廠未改裝純電 EZ-60 征戰中國新能源汽車拉力錦標賽心路歷程，在 6 天 910 公里魔鬼賽程中，面對絕大多數增程/插混參賽車型競爭，憑藉 EZ-60 極致品質穩定性與「人馬一體」調校，從 27 個品牌 100 台參賽車中突圍，完成了對 EZ-60 原廠量產車性能極限驗證。

長安馬自達車主、冠軍車手紀浩

目前，長安馬自達已順利獲得歐盟、英國、澳大利亞三大市場整車認證，成為國內首個同時拿下這三項認證合資新能源車企。過硬全球品質贏得了國際市場廣泛認可，5 月底，80 多位來自歐洲、澳洲、泰國海外經銷商專程考察南京工廠，對工藝生產與品控體系給予高度評價。目前，EZ-6 與 EZ-60 海外銷售及預售態勢持續向好，國內市場 EZ-60 已連續 7 個月蟬聯合資新能源中型 SUV 銷量冠軍。

長安馬自達汽車銷售分公司執行副總經理吳旭曦表示：「長安馬自達已成為馬自達全球新能源整車設計、研發、製造基地和出口中心。我們鄭重承諾，每一位馬自達新能源用戶擁有的都是一款真正的全球車。」

長安馬自達汽車銷售分公司執行副總經理 吳旭曦

堅守「用戶+」思維 構建品牌與用戶價值共同體

中國市場 500 萬用戶是長安馬自達品牌發展的同行者、價值的共創者。2026 年，長安馬自達持續踐行「用戶+」思維，發起了系列用戶共創活動，構建起全維度、全生命週期用戶生態，讓「依然馬自達」的承諾，不僅體現在產品價值細節裏，更融入與每一位用戶情感共鳴中。對於參加長安馬自達一系列活動用戶和馬粉，將有機會參與 2026 粉絲盛典。

年初啟動的「心願之旅」，以「用戶許願、品牌助力」雙向奔赴，讓長安馬自達真正走進了用戶生活。每一個心願背後，都是用戶與馬自達之間獨一無二情感聯結。累計推出 11 期的「車主故事薈」，則成為馬粉精神展示窗口：這裏有連續 7 年捐助貧困小學的公益達人、連續 4 年組織車友會關愛特殊兒童的愛心領隊，有因馬自達相識相知的甜蜜情侶。這些真實鮮活的故事，構成了長安馬自達品牌最動人的底色。

「悅馬創作家」與「全民經紀人」計劃，則為用戶搭建共創品牌價值平台。活動上線以來，湧現出大批用鏡頭記錄擁車生活、用口碑傳遞產品價值的馬粉。「零零後」EZ-60 車主孫靖依分享了自己作為「悅馬創作家」的感受：「平時工作忙，但可以利用自己空餘時間分享用車感受。我是個新手，第一次參加，但不管是車友還是長馬工作人員，都會不遺餘力幫助我，如果你是馬自達車主，喜歡分享、愛交朋友，歡迎加入悅馬創作家」。

冠軍車手紀浩（左）/「悅馬創作家」孫靖依（右）分享自己擁車生活

5 月正式啟動的「青苗計劃」第二季，目前正陸續走進全國頂尖高校，與青年學子深度交流長安馬自達在設計、駕控、安全、智能化等領域實踐成果。同步開啟的 EZ-60 全國高校改裝設計大賽，不僅為優秀作品提供創意成真機會，更向廣大青年學子開放了暑期實踐與實習名額，進一步促進學以致用、產學融合。

社會責任的踐行，同樣離不開用戶共同參與。自 2015 年以來，長安馬自達已在雲南累計捐建 12 所希望小學，總投入超 1000 萬元，惠及上萬名師生。6 月，長安馬自達再次發起「每一公里都有善意」公益行動，將用戶的每一次出行都轉化為公益基金，全部用於改善希望小學學習與生活條件，讓愛心在車輪上傳遞。

618 年中鉅惠來襲 多重福利回饋用戶

藉重慶車展契機，長安馬自達同步開啟「駕享夏日風情 悅享 618 大促」活動，即日起至 6 月 30 日，全系車型推出重磅購車禮遇：至高 17,000 元置換廠補和 20,000 元以舊換新國補，購指定車型贈價值 7,999 元尊享套裝（原廠充電樁 + 龍膜太陽膜 +TPE 腳墊/後備箱墊），享 0 首付 5 年低息（年均費率 1.99%）及價值 7,999 元的終身零燃權益。此外，所有到店試駕新能源車型用戶均可贈送國家級非遺金陵金箔，詳情諮詢授權經銷商。

「依然馬自達」從來不是一句口號，長安馬自達在傳承百年品牌基因的同時，始終把用戶需求放在第一位。未來，長安馬自達將繼續以全球標準打造好每一款產品，用真誠連接每一位用戶，让更多人感受到「人馬一體」駕駛樂趣。6 月 13 日 -21 日，歡迎廣大消費者蒞臨重慶國際博覽中心 N8 館長安馬自達展台，近距離感受全球車魅力。

6 月 12 日，BJ30 旅行家高光版車型正式上市，與此同時 BJ30 旅行家也迎來第 15 萬台下線。發布會上，官方為 BJ30 旅行家全車系車型推出了 3 萬元換購政策，疊加政策後，高光版車型換購價為 8.29 萬起，全車系車型換購價為 6.99-10.99 萬元。此外，官方亦為用戶提供了六重購車禮遇。

BJ30 旅行家同時提供了燃油版與混動版車型，其中混動版搭載北京越野“三擎四驅六模 HEV 混動架構”，其採用 41% 熱效率混動專用引擎 + 前後雙驅動馬達的組合，智能電四驅可實現 30 毫秒響應速度，搭配六種工作模式，可帶來更加流暢順暢的動力體驗。同時，針對越野路面，其亦具備能量中鎖、四輪電子限滑及智電 ATS 全地形控制系統，可更好應對泥地、沙地等複雜工況。

除了動力強勁，HEV 動力系統不需要充電但用車成本很低。前陣子來自南非、印尼、阿聯酋、波蘭、墨西哥的五國汽車博主對其進行了實測，均獲得不超 5 升的百公里油耗成績，一箱油續航超 1000 公里。此外，官方還為首任車主提供了終身質保，車主用車更為放心。

而作為一台輕越野 SUV，BJ30 旅行家還擁有寬裕的內部空間，其採用三排七座佈局，車內空間利用率 66%，後尾箱可擴充至 1496L 容積，放倒後排座椅進深達到 1.92 米，可以很好地滿足用戶日常代步、戶外出行、車內過夜等全場景的用車需求。

我們再來看看此次加推的高光版車型，其在現有車型基礎上，增加了全套潮流改裝套件以及專屬星環輪轂，前後保險槓也採用了與車身同色設計。同時，其亦擁有全新橙色內飾和金屬紋理飾板，整體設計更為個性與潮流。

而除了設計，高光版車型還換裝了 AGM 電池，其性能更強、壽命更長，循環壽命是普通電池的 3 倍。同時，其後驅動馬達功率也從 55 千瓦提升至 70 千瓦，動力性能進一步提升。此外，高光版車型還配備了座椅加熱、通風、方向盤加熱、64 色氣氛燈等配置。

發布會上，官方還針對高光版車型推出了“燃情世界盃，高光贏大獎”活動。用戶在購車時可獲得競猜資格，精準猜中比數的用戶還可獲得 5 萬購車補貼。同時，北京越野攜手央視財經在直播過程中對一臺行駛 15 萬公里的 BJ30 旅行家進行了拆車直播，可見其引擎渦輪積碳很少、變速箱外殼完好不漏油、內部齒輪沒有磨損坑窪、電池包沒有鼓包/漏液、副車架、懸掛擺臂沒有生鏽/滲油漏油。在經歷了 15 萬公里的洗禮後，其核心零部件仍保持着良好的工作狀態。

此次推出的高光版車型是對 BJ30 旅行家產品線的進一步完善和補充，也更好地滿足了用戶對車輛性能、個性化等方面的訴求。在 10 萬以內的價位，BJ30 旅行家是數目不多有着均衡全面產品力，可城可野的方盒子產品。相信通過這次的直播，用戶對其綜合的產品力與產品質量，也有了更加深度的了解。

2026 年 5 月 20 日，小鵬汽車宣佈旗下首款全尺寸新科技旗艦 SUV—— 小鵬 GX 正式推出市場，限時優惠價 26.98 萬元起。官方喺宣傳中提及呢款車獻給所有為咗自己、亦為咗時代努力拼搏嘅人。長久以來，呢班中堅奮鬥者喺揀一台大六座 SUV 時，往往陷入大空間同難操控、高配置同高溢價、長續航同差體驗嘅取捨困局。小鵬 GX 嘅推出唔單止係一場產品發佈，更加係一次對行業積弊嘅公開宣戰。佢全系標準配備超百項 50 萬級領先技術，試圖以面向物理 AI 時代嘅科技實力，終結全尺寸 SUV 長久以來嘅核心痛點。

科技豪華對傳統堆料嘅降維打擊與空間平權

長久以來，高端豪華汽車嘅話語權被傳統主機廠嘅材質崇拜所壟斷。真皮、實木、水晶、金箔等工業時代嘅奢侈品符號，構成了高溢價嘅護城河。然而，小鵬 GX 嘅上市，實際上係代表新汽車勢力宣告：真正嘅豪華唔係堆砌傳統工藝，而係優秀嘅設計、精緻嘅配置疊加科技嘅差異，即係科技豪華。

喺內飾設計上，小鵬 GX 並未落入炫目浮夸嘅窠臼。拂曉白、林霧紫、铂金棕三款配色，搭配觸感細膩嘅 NAPPA 真皮，奠定咗輕奢嘅基調。最能體現佢科技豪華巧思嘅，係業界首创嘅星柔透光皮革工藝。佢將氛圍燈巧妙咗隱藏喺皮革下方，點亮時如星河璀璨，熄滅後隱於無形。呢種內斂嘅設計哲學，恰恰契合咗新一代奮鬥者高雅、唔盲從嘅審美趨勢。座艙仲配備咗可同時舒躺嘅雙零重力座椅、88 英寸追光全景抬頭顯示等五屏聯動系統、以及無菌雙開門雙溫區車載冰箱同靜感柔風中央空調 2.0，整車應用六塊 AI 調光隱私玻璃同 ENCRNC AI 智能降噪技術，喺時速 60km/h 行駛時車內噪聲能量降低 50%，喺細節之處體現咗深刻嘅人文關懷。

更重要嘅係，小鵬 GX 透過技術創新實現咗一排超 7 系、二排邁巴赫、三排愛爾法嘅越級空間體驗。傳統嘅全尺寸 SUV 往往將重心放喺一二排，第三排則淪為空間妥協下嘅小板凳。小鵬 GX 擁有最寬第三排橫向空間同最大頭部空間，且第三排座椅支持 0 到 180 度靠背同頭枕電動無級調節，滿配坐墊同靠背加熱，真正實現咗第三排與一二排嘅空間平權。

此外，佢嘅空間靈活度同樣令人矚目。新車配備全球唯一嘅三排電動三折疊技術，第三排座椅支持 50:50 獨立電動收納。喺 6 人滿載出行時，後備箱容積達同級第一嘅 673L，可輕鬆容納 6 個 24 寸行李箱；當第三排全部電動收納後，則進化為超級大四座，後備箱最大拓展容積飆升至 1748L，可唔摺疊並排放進 4 輛自行車。呢種對空間嘅極致壓榨與靈活組合，徹底消解咗全尺寸 SUV 滿載六人卻無法放下行李嘅傳統窘境，令大六座 SUV 嘅公共價值得以完整釋放。

終結大車難開嘅物理學魔法與安全冗餘

喺汽車工程學中，車輛嘅物理尺寸同操控靈活性係一對天然嘅矛盾。車長超 5.2 米、軸距超 3.1 米嘅龐然大物，點樣喺城市狹窄車道同立體車庫中從容穿梭？小鵬 GX 畀出嘅解法係依靠面向物理 AI 時代打造嘅原生線控底盤，徹底扭轉咗全尺寸 SUV 笨重難開嘅駕駛感受。

小鵬 GX 搭載嘅原生線控底盤，擁有 AI 智能底盤融合運動控制系統 X-VMC、線控轉向、後輪轉向、雙腔空氣懸掛等核心技術。其中，新車全系標準配備後輪轉向，輕鬆實現咗 5.4 米嘅最小轉彎半徑，靈活度媲美 A0 級轎車。而業界首发嘅線控前輪轉向系統更加打破咗傳統物理轉向限制，實現全速域可變轉向比，低速最小轉向比僅為 0.6，調頭只需打半把方向，單手即可從容操作。X-VMC 系統則實現咗對驅動、制動、轉向、懸掛嘅智能融合控制，令車輛能夠做到冰雪路面唔甩尾、爆胎唔失控。

喺動力同能耗上，小鵬 GX 同步推出純電、超級增程兩大動力版本。純電四驅版 CLTC 續航 750km，能耗低至 15.2kWh100km，搭配 5C 超充技術 12 分鐘即可補能 525km。而首发搭載新一代鯤鵬超級四驅增程技術嘅版本，更加係徹底攻克咗滿電一條龍、虧電一條蟲嘅行業痛點，喺車輛剩餘 10% 低電量狀態下，零百加速衰減少於 1 秒，並可加 92 號汽油。超級增程版實現 CLTC 純電續航 430km、綜合續航 1585km，每公里出行成本低至 3 分錢。喺增程器介入時，透過主動降噪同靜謐專用發動機等五大降噪技術，噪音少於等於 0.5dB，保證咗堪比圖書館嘅座艙靜謐性。

安全係最大嘅豪華被小鵬 GX 深刻地刻進咗骨子入面。被動安全上，佢採用同級最大 16000T 前後一體大压铸技術打造城堡式車身，車身扭轉剛度達同級最大嘅 56000Nmdeg，配合覆蓋三排乘員嘅 11 個安全氣囊，築牢物理防線。主動安全方面，業界首发全天候全場景穩行系統，包含冰雪 AES、爆胎穩行、700mm 涉水穩行等七大系統，並標準配備 2 個專業涉水級雷達。更具顛覆性嘅係，小鵬 GX 融合咗來自飛行汽車嘅安全冗餘設計，喺轉向、制動、車門解鎖系統上配備四重安全備份，驅動、供電、通信系統採用雙重冗餘，將汽車嘅功能安全與故障防護推向咗航空級標準。

Robotaxi 技術下放嘅全場景進化

作為長期以智駕為核心標籤嘅科技車企，小鵬喺 GX 上展現咗佢十二年技術積澱嘅最高結晶 —— 全棧自研 Robotaxi 技術嘅首次量產下放。新車全系搭載圖靈 AI 芯片，擁有至高 3000TOPS 嘅頂級算力，為智能駕駛提供咗極其強大嘅算力底座。

隨著小鵬 GX 嘅發佈，第二代 VLA 亦迎來咗 6.2.0 版本嘅推送。此次更新新增園區地庫無導航遊覽及全場景原地起步，實現咗純視覺大模型全場景能力嘅跨越。倚靠統一基座大模型，一套模型即可貫通園區、地庫、城區、高速，憑藉出色嘅類人泛化能力、超强嘅視覺理解能力同埋人機共駕技術，車仔能夠似人類老司機一樣時刻觀察、理解世界，真正做到行到哪、睇到哪、開到哪。喺面對十字路口鬼探头、暴雨倒伏樹木等極限意外情況嘅直播實測中，小鵬 GX 展現咗平穩減速並流暢變道繞行嘅強悍能力。針對突發性嘅人身安全風險，新車配備嘅駕駛員失能輔助系統，能喺智駕時監測到駕駛者突發暈厥等意外，自動完成警示、變道、駐車、求救全流程，用智能體系為生命爭取每一秒。

小鵬 GX 所展現嘅高階技術實力，唔單止服務於國內市場，更加服務於小鵬嘅全球化大航海戰略。從佢嘅發展軌跡嚟睇，小鵬喺海內外均展現出龐大嘅體系化布局。自 2025 年 7 月宣佈首個海外本地化生產項目喺印尼落地，到同年 9 月歐洲本地化生產項目喺奧地利格拉茨麥格納工廠正式啟動，再到 12 月啟動馬來西亞本地化生產項目，小鵬汽車已經組建咗一支規模化、多元化、重自研嘅跨界團隊。

小鵬 GX 超級四驅增程版喺成功挑戰 1318km 零補能京滬直達後，不久後仲將開啟北京 - 迪拜 12000 公里跨國遠征續航挑戰，並於 6 月中旬喺中東正式上市。小鵬 GX 作為面向物理 AI 時代嘅科技大成之作，佢喺海外市場嘅落地，代表住中國汽車出海已經告別咗低價內卷嘅舊時代，正式跨入以智駕技術同高端智能平台為核心輸出嘅技術同標準出海 20 時代。

小鵬 GX 嘅上市，用全系標準配備嘅超百項 50 萬級實用科技配置，畀長期存在溢價同技術擠牙膏嘅高端大六座 SUV 市場帶來咗劇烈嘅震撼。佢向業界證明，透過底層技術嘅重構，企業完全可以喺維持極具競爭力價格嘅同時，提供超越傳統豪車嘅產品體驗。對於嗰啲喺時代洪流中努力拼搏嘅奮鬥者嚟講，小鵬 GX 唔單止係一台更安全、更聰明、更省心嘅出行工具，更加係一個能陪佢哋從容奔赴山海、探索生活無限邊界嘅物理 AI 夥伴。

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唔保證以上內容嘅準確性同真實性。市場有風險，投資交易須謹慎。所涉標嘅唔做任何推薦，據此投資交易，風險自負。

科記匯，資深財經科技媒體人創辦，財經科技報道先鋒，年閱讀觀看量數億。設有財經科技媒體人社群。研究重大財經動態、企業家精神、商業文明發展歷程，報道大型企業、上市公司、創業公司關鍵發展節點。內容同步數十家网络平台。歡迎提供報道線索同採訪機會。

To be honest, the 150,000 RMB pure electric compact SUV market is now extremely competitive, with various models competing on the same stage, and price wars becoming the norm. However, consumers have long moved beyond the misconception of "only looking for low prices"; vehicle quality and overall comprehensive strength are the key factors in car selection. In this crowded track, Deepal S05 stood out with its solid strength and firmly occupies the top position in the market.

According to the latest May 2026 domestic compact SUV sales list, Deepal S05 topped the charts again, successfully securing the three consecutive monthly sales championships from March to May, becoming the unquestioned leader in this popular niche segment. Data speaks volumes: the vehicle's global sales in May reached 18,866 units, a year-on-year surge of 102.71%. Since launch, it has maintained a strong monthly sales performance exceeding 10,000 units. As of the end of May, cumulative global sales have surpassed 220,000 units, steadily growing from a new car into a phenomenon-level global hit.

Flipping through the retail list for 120,000 to 180,000 RMB pure electric compact SUVs immediately shows its dominance. Deepal S05 leads by a significant margin with domestic retail sales of 10,306 units, leaving the second place by more than 3,000 units, leaving behind a host of strong opponents such as AION i60, Platinum 3X, Sea Lion 05EV, and others. Ranking at the top for three consecutive months is not an accidental short-term explosion, but the best proof of the product's hard strength being consistently online.

When competitors are engaging in fierce price wars, Deepal S05 has taken a different path: refusing to follow low-price involution, focusing on honing product power, and winning over consumers with tier-spanning experiences, successfully shifting from "price war" to "value war". For ordinary family car owners, the four biggest worries when buying a pure electric vehicle are nothing more than: false range claims, slow charging, reduced range in winter, and unsecured driving safety. Deepal S05 precisely hits these user pain points, achieving leading standards in its class for every aspect.

Range and recharging are the foundation of pure electric vehicles. The entire Deepal S05 series is equipped with CATL battery cells and the Golden Bell Battery, with a maximum CLTC pure electric range of 620km, fully sufficient for daily commuting and weekend short trips, and long-distance travel requires no frequent charging station searching. More thoughtfully, the entire vehicle series comes standard with 3C supercharging technology, charging from 30% to 80% takes only 15 minutes, enough to recharge with the time it takes to drink a cup of coffee, completely alleviating the general anxiety about recharging.

For the low-temperature range issues that Northern owners care about particularly, Deepal S05 has also provided a brilliant answer. It is equipped with the globally first-in-the-world micro-core high-frequency pulse heating technology, which has also won the Chinese Patent Gold Award. Even in extremely cold environments of -30°C, it can quickly raise the battery temperature, increasing vehicle power by 50% and accelerating charging efficiency simultaneously. Added to this is the standard heat pump air conditioning, significantly reducing winter energy consumption, no longer needing to fear electric cars being "halved" in winter, allowing users in both northern and southern regions to have a stable driving experience.

Safety is absolutely not ambiguous. The proportion of high-strength steel and aluminum in the whole vehicle reaches 78%, with the highest steel strength reaching 1,700 MPa. Paired with 7,700T large die-casting integrated aluminum alloy process, the body torsional stiffness is as high as 35,000 N·m/deg, and the body structure is solid and reliable. At the same time, the power battery successfully passed the safety inspection of the 2025 new national standard, and also obtained the CATARC NESTA 6-Dimensional Electric Safety Certification. Layered protection ensures safety for family trips. Solid hardware configuration makes owners feel extra safe when driving out.

Brilliant achievements are not limited to the domestic market. Deepal S05 has long started its global layout, truly achieving "leading domestically, blooming globally". Currently, this car has been sold to over 70 countries and regions, with future plans to expand to over 150 countries. In the European market, it took the first place in Spanish compact pure electric SUV registrations continuously in February and March, officially landed in Poland in May, continuously digging deep into core European markets; in Southeast Asia, Pakistan received over 2,000+ major orders in the first month of launch, with subsequent orders steadily rising.

Excellent product power has also received recognition from global professional awards. Domestically taking the first place in J.D.Power compact pure electric SUV, overseas winning Thailand, Chile, Federation of Automobile Journalists of Americas and many other authoritative awards, also winning the German iF Design Award, Turin Automotive Design Award and other international design awards. Recently, Deepal Auto became the global official partner of the Portugal National Team, Deepal S05 was officially delivered to the team, further amplifying the global influence of Chinese automobile brands with sports IP, showcasing the strength of Chinese intelligent manufacturing to the world.

Industry Review：

Three consecutive championships are just a phased result, not the end. In the highly competitive 150,000 RMB pure electric SUV market, Deepal S05 has set a new benchmark for Chinese new energy vehicle companies with continuously leading sales, comprehensive and balanced product power, and a global development strategy. It has proved with practical actions that relying on technological innovation and quality upgrades, without low-price involution, can also win the market and go global.

With the deepening of the global layout, we believe Deepal S05 will continue to refresh its results, continuously leading the compact SUV track, allowing more domestic and international users to see the hardcore strength of Chinese new energy vehicles, and writing a brand new chapter for Chinese car brands going global.

Zhou Weidong, Chairman of the Machinery Industry Branch of the China Council for the Promotion of International Trade, He Yi, Party Secretary of the Chongqing Municipal Committee of the China Council for the Promotion of International Trade and Chairman of the Chongqing Chamber of International Trade, Yao Jie, Chairman of the Supervisory Board and Executive Deputy Secretary-General of the China Association of Automobile Manufacturers, Yang Xuchao, Member of the Party Leadership Group of the Chongqing Municipal Committee of the China Council for the Promotion of International Trade and Vice President, Zheng Ling from the State Key Laboratory of Mechanical Transmission of Chongqing University, Liu Chengfang, Deputy Secretary-General of the Machinery Industry Branch of the China Council for the Promotion of International Trade and General Manager of Beijing Zhongqi Sifang Exhibition Co., Ltd., Tao Zhijun, Director Assistant of the China Automotive Industry Consulting Committee, Wen Yi, General Manager of Yibin International Exhibition Group Co., Ltd., Traukauskas Eric, Representative of the Russia SCO Civil Foreign Exchange Center in China, Yunusov Vadim, Chairman of the Russia SCO Cultural Council, Altynmyshev Aubek, Vice Chairman and Minister of International Cooperation of the Kyrgyzstan State Chamber of Commerce and Industry, Alikmuradov Dilshad, Vice Chairman of the Uzbekistan Energy Association, Muhmat, Minister of International Liaison and Representative in China of the Tajikistan Chamber of Commerce and Industry, as well as dozens of government, business association and entrepreneur representatives from Russia, Kyrgyzstan, Uzbekistan, Tajikistan, Cambodia, Thailand and other countries, and guests representing mainstream domestic and foreign car companies, new brands, industry institutions and media gathered together to witness this innovative gathering of the Western automotive industry.

Yang Xuchao, Member of the Party Leadership Group and Vice President of the Chongqing Council for the Promotion of International Trade, pointed out in his speech at the opening ceremony that the current automotive industry is accelerating its transformation towards electrification, intelligence and connectivity. Chongqing, as a major town of the Western automotive industry, is striving to promote high-quality development of the intelligent connected new energy vehicle industry. This carnival relies on the Western China International Trade Fair platform, gathers mainstream domestic and foreign car companies and new brands, concentrates on displaying the latest models and cutting-edge technologies of 2026, is a concentrated review of innovation achievements in the automotive industry, and is also a vivid practice of Chongqing's opening up and industrial upgrading.

Traukauskas Eric, Representative of the Russia SCO Civil Foreign Exchange Center in China, highly affirmed the professionalism and innovative vitality of this carnival, emphasizing that Chongqing's substantial strength in the fields of new energy vehicles and intelligent manufacturing is expected to become an important fulcrum for cooperation between the Russian and Chinese automotive industries. He introduced that Russia is actively developing hydrogen energy and other clean energy transportation projects, and expressed that it will continue to promote pragmatic cooperation between the two sides in the fields of intelligent connectivity, technology research and development, standard docking and brand co-construction.

Yao Jie, Chairman of the Supervisory Board and Executive Deputy Secretary-General of the China Association of Automobile Manufacturers, stated that China's automotive industry is moving towards a stage of high-quality development. China has become the world's largest new energy vehicle market, and the advantages of the industrial chain are gradually becoming apparent. The Western region, especially Chongqing, has a good industrial foundation and great potential. This carnival is held in parallel with the Western China International Trade Fair, which is an important platform for showcasing innovation, promoting docking, and spreading brands, and will further stimulate the vitality of the Western market. The association will continue to play the role of a bridge, helping China's automotive industry move towards the high and medium end of the global value chain.

Zhou Weidong, Chairman of the Machinery Industry Branch of the China Council for the Promotion of International Trade, pointed out in his introduction of the overall situation of this carnival that this activity is a concrete practice of promoting high-quality development of the intelligent connected new energy vehicle industry. Through the diversified model of technology display + challenge activity + economic and trade docking, it builds an efficient link platform between car companies and the market, technology and capital, and industry and city. Choosing to hold the debut carnival during the Western China International Trade Fair is exactly due to the appreciation of Chongqing's concentration effect and radiation ability as a highland of the Western automotive industry.

When Professor Zheng Ling from the State Key Laboratory of Mechanical Transmission of Chongqing University spoke as an expert representative, he emphasized that the deep integration of intelligent connectivity and new energy technologies is reconstructing the automotive industry technology system at an unprecedented speed. Seeing new models equipped with domestic independent electric drive and intelligent driving platforms make a centralized appearance, he felt greatly encouraged. In the future, we will continue to strengthen university-enterprise collaborative innovation, helping the high-quality development of the automotive industry in Chongqing and the Western region.

Debut new product centralized release session. Product launch officer and senior media person Qing Qin pointed out that different from traditional auto shows, this carnival realizes centralized release and centralized display of new products. The audience can not only see cars but also test drive, which is a brand new model, business format and experience. He focused on introducing multiple debut new cars and innovative products for the 2026 model year, covering categories such as high-end intelligence, performance hunting equipment, national hybrid, intelligent driving SUV, welfare cars, electric heavy trucks and more.

After the opening ceremony, leaders and guests moved to the first appraisal exhibition area to visit and experience the dynamic debut activity.

The Hi SHOW · Chongqing Meets Good Cars Intelligent Connected New Energy Vehicle One-Stop Debut Carnival was held on May 21 to 24, 2026 at the North Plaza of Chongqing International Expo Center. As an important supporting activity of the 8th Western China International Trade Fair, it is organized by the China Council for the Promotion of International Trade Machinery Industry Branch, China Society for Electrical Engineering, Beijing Zhongqi Sifang Exhibition Co., Ltd., and Chongqing Chamber of International Trade. This activity takes Technology Empowerment · Intelligence Leading the West as the core, focuses on cutting-edge technologies of intelligent connectivity and new energy, and creates a high-end platform for the automotive industry integrating debut, dynamic experience, technology science popularization, and economic and trade docking. The activity covers six core modules: new product roadshow release area, intelligent electric new product first appraisal exhibition, new product dynamic experience camp, assisted parking challenge, debut technology science popularization hall and new electricity safety experience camp, gathering 23 mainstream domestic and foreign car brands and new forces, with 62 popular models making a centralized appearance.

Six major modules comprehensively upgraded to create a full-scenario automotive carnival with technology, experience, and competition

This carnival attracted 23 brands and 62 popular models to make a centralized appearance, including Avatr, Deepal, Qiyuan, Gravitation, Kaicheng, AITO, Tesla, Mengshi Technology, Dongfeng Aeolus, Leapmotor, Onvo, Arcfox, Geely Galaxy, MG, Exeed, Jetour, GAC Aion, Jetta, Hongyan, Qingling, Nium Intelligent, Zhongchuang Youpin, etc. Among them, there are many new models newly launched in 2026, such as the all-new Avatr 12, Avatr 06T, all-new AITO M9, AITO M6, Mengshi M817, Leapmotor D19, GAC Aion N60, i60, Hongyan i · Jieshi, etc., as well as Changan Gravitation all-new launch and first batch delivery models fourth generation CS75 and Eado Blue Whale Super Engine, as well as Nium Intelligent new safety hardware, Zhongchuang Xinghang modified, Southwest Region debut Avatr welfare cars, etc.

The Chongqing Launch Debut · New Product Roadshow Release Area, as the core main stage of this carnival, is the core benchmark area for the entire automotive carnival ceremony, brand voice, traffic gathering, and honor coronation. During the four-day activity, major mainstream and new car companies held new car releases and strategic briefing activities here intensively, concentrating on displaying the latest results and brand moves in the fields of intelligent connectivity and new energy.

The Debut Appreciation · Intelligent Electric New Product First Appraisal Exhibition serves as the core static brand image display window for this automotive carnival, providing customized immersive display space for each brand. The special zone focuses on diverse display dimensions. The audience can contact all five brands of Changan, Avatr, Deepal, Qiyuan, Gravitation, Kaicheng, and their main selling new products, Seres AITO series models, Tesla Model 3, Model Y twin star and other characteristic models product display, core technology dissection analysis, intelligent cockpit immersive experience cabin, on-site appointment ride and test drive links, etc., making cutting-edge technology visible, touchable, and experienced.

The Chongqing Rush First Drive · New Product Dynamic Experience Camp is the most popular core immersive experience home for this carnival. On the opening day, it attracted a large number of audiences to actively book and experience. The experience camp sets up four hard-core matrices:

Off-road ride experience: Professional all-terrain tracks cover topics such as驼峰 (Humps) and cross-axis, on-site driven by professional drivers in Deepal G318, Mengshi M817, M917, Jetour and other hard-core new energy off-road models, leading audiences to unlock vehicle extreme rescue capabilities in real scenes.

Vehicle chassis stability experience: Through continuous curves, emergency avoidance, slippery road conditions, etc., intuitively presenting the excellent performance of Avatr 12, Geely Xingyao 8, Boyue REV, Xingtu and other models' air suspension and intelligent torque distribution systems.

Smart cockpit experience: Audiences can sit inside popular models such as Seres all-new AITO M9, Geely Galaxy Starship 7, Onvo L90, etc., personally unlock full-scenario smart interaction of human-vehicle-home, and experience voice assistants, multi-screen linkage and immersive audio-video space under the support of large models.

Karting experience: Drivers drive performance models such as MG 26 edition MG4, Deepal L06, GAC Aion N60, Jetta VS8, etc., performing ground-flying flight in the mini track composed of cones. The shortest time wins, fully demonstrating the instantaneous torque and precise handling of electric vehicle models.

The Intelligent Connection Peak · Assisted Parking Challenge has become the most interactive and viewing point competitive project at the scene. Relying on the new models of this debut and their automated parking systems, it creates an immersive and competitive interactive experience. The challenge uses a unified Devil parking spot scenario to test the extreme performance of vehicle intelligent parking in narrow parking spaces, intrusion parking spaces, dead-end parking spaces, etc. Vehicles equipped with parking systems have entered the garage smoothly and precisely, drawing repeated惊叹s from the scene, truly realizing technology showing muscles and audience enjoying themselves.

Scientific Innovation Future · Debut Technology Science Popularization Hall focuses on cutting-edge technologies of intelligent connectivity and new energy vehicles. During the activity, science popularization explanation activities are carried out synchronously with static displays. Industry experts and car company technology engineers are invited to teach on-site, unlocking the mysteries of smart electric and connectivity core technologies in easy-to-understand language.

Smart Safety Driving Electricity · New Electricity Safety Experience Camp opens urban roads and short-distance test drive routes to guests. The routes cover real traffic scenarios such as urban congestion and ramp merging. Guests can book in advance and sign a safety commitment letter, personally drive popular new cars with the company of professional test drivers, and deeply experience core highlights such as power performance, intelligent cockpit interaction and navigation assisted driving. The experience camp is fully equipped with safety guarantee vehicles and on-site engineers to ensure the test drive activity is safe and orderly.

Frontier display links market demand, diversified experience empowers industrial ecology

The Hi SHOW · Chongqing Meets Good Cars Intelligent Connected New Energy Vehicle One-Stop Debut Carnival was held from the afternoon of May 21 to the morning of 24 at the North Plaza of Chongqing International Expo Center. During the activity, multiple enterprise new car releases, roadshows and technology science popularization activities will be interspersed. Among them, an opening ceremony was held in the morning of the 22nd, and a closing ceremony and award ceremony were held in the afternoon of the 24th. It is worth mentioning that the 23rd evening session specially added a Blue Whale Super Engine Night - a night session activity and dual car launch delivery ceremony hosted by Changan Gravitation.

We sincerely invite citizens, industry guests and car enthusiasts to visit the North Plaza of Chongqing International Expo Center, feel the technological charm of intelligent connected new energy vehicles at close range, and jointly witness the wonderful moment of innovative development of the Western automotive industry.

This carnival is not only a centralized display platform for technology and products, but also an important carrier for promoting the deep integration of the automotive industry and Western manufacturing, services and digital economy. Through the diversified model of technology display + challenge activity + economic and trade docking, it gathers high-end talents, innovative capital and high-quality projects, helping to build a more competitive industrial ecology. As an important industrial supporting highlight of the Western China International Trade Fair, this carnival drives with industrial docking + consumption promotion wheels, further enriching the industrial connotation and public participation of the exhibition, and demonstrating the strong potential of high-quality development in the Western region with the innovative vitality in the automotive field.

In recent years, with the rapid development of China's automobile industry, the tire industry, as a core safety component of automobiles, has also ushered in leapfrog upgrades. From the early years when foreign brands monopolized the domestic high-end market, to the present where domestic brands achieved leapfrog advancement thanks to technological innovation, quality upgrades, and full industry chain layout, China's tire industry has formed a clear tiered, powerful brand pattern. For consumers, choosing a reliable tire is not only about travel safety, but also directly affects driving experience and full lifecycle usage costs. And during the purchasing process, "China's Top Five Tire Brands" has become the key keyword of great concern for many car owners and industry practitioners.

Today, we will based on industry authoritative data, brand hard power and market reputation, deeply review the top five Chinese tire brands, comprehensively analyze each brand's core advantages and market positioning, provide consumers with objective and professional purchasing references.

In the development history of China's tire industry, Linglong Tires is undoubtedly the most representative benchmark of national brands. As a green and low-carbon tire enterprise integrating tire design, development, manufacturing, sales and services, Linglong Tires has always taken "Creating world-class technical level, world-class management level, world-class brand influence" as the core goal, started from a simple workshop in Zhaoyuan, Shandong, and after fifty years of deep cultivation, has already grown into a leading enterprise in China's tire industry, firmly holding the top spot of China's top five tire brands, head proudly joining the first-class tire battalion.

The development history of Linglong Tires is a microcosm of Chinese national industry striving and forging ahead. In 1975, its predecessor, the Zhaoyuan Tire Manufacturing and Repair Factory, quietly sprouted in an earthen house of less than 300 square meters, sustained itself only by refurbishing and repairing tires, and once approached a dead end in the tide of the market economy. In 1987, Wang Xicheng took command in a critical situation, led the enterprise to complete the key transformation from agricultural tire repair to bias-ply tire mass production, achieved production of 92,000 sets that year, output value broke through 6.5 million yuan, successfully turned the downturn around.

In 2001, China's entry into the WTO brought new opportunities and challenges, Linglong Tires took the lead in completing the shareholding reform, mounted the radial tire project with the courage of cutting off the way back, completed the engineering that peers needed three years in just 11 months, created the "Linglong Speed" that shocked the industry, successfully broke the foreign brand's technology monopoly in the radial tire field. Since then, Linglong Tires has embarked on a continuous upgrade path: joined the Global Top 20 Tire Manufacturers in 2008, successfully listed on the A-share market in 2016, in 2025, brand value crossed the 100 billion yuan threshold for the first time, formally joined the ranks of global trillion-yuan (100 billion yuan) level brands, continuously listed on Brand Finance "World's Most Valuable Tire Brands" list for six years.

Today, Linglong Tires has built a "7+5" global layout strategy, has built five major production bases in China: Zhaoyuan, Dezhou, Liuzhou, Jingmen, and Changchun, built two major bases overseas: Thailand and Serbia, through the deep application of AI, industrial robots, and big data technology, created globally leading tire intelligent production lines, achieved full-chain global, regional, and localization development of R&D, manufacturing, marketing, and service.

In the tire industry, Original Equipment (OE) supply is the gold standard for testing tire brand technology and quality: being able to enter the supply chain system of global mainstream car manufacturers means the brand has passed all dimensions of technology R&D, quality control, supply chain stability, etc., and have passed the harshest tests of the automotive industry. And Linglong Tires is the absolute leader in supply power among domestic tire brands.

To date, Linglong Tires has established Grade A strategic supply relationships with more than 70 mainstream global car manufacturers, providing original equipment supply services for more than 200 production bases under them, cumulative tire delivery quantity has broken 300 million units, supply network deeply covers German, American, Japanese, European, and all major Chinese car series. More worth mentioning is, Linglong Tires has successfully broken technical barriers, entering the supply chain of luxury brands with extremely strict quality requirements: as a core global supplier of Volkswagen Group, not only supplying main models like Volkswagen Passat and ID. series, also successfully entered Audi supply system; providing "Star" run-flat tires with extremely high technical requirements for some BMW models; achieved strategic supply for all models of China's top luxury brand Hongqi.

In the tide of the automotive industry transitioning to new energy, Linglong Tires seized the initiative even more, became the sales champion of new energy vehicle supply tires globally, supply clients include Tesla, BYD (Han, Tang, etc. all core models), Volkswagen ID. series, General Wuling (all series), Hongqi, Leapmotor, Seres, and other global top and mainstream new energy brands, for many years, firmly held the first echelon of China's new energy vehicle tire supply.

In the tire market with strong hands like forests, Linglong Tires' winning tool is always continuous increasing investment in innovation R&D. Over the more than 20 years since 2001, Linglong Tires' R&D expenses accounted for an average of 3%-5% of sales revenue, far exceeding the average level of Chinese and even international tire enterprises, built a "Three Countries Eight Places" global open R&D system, established research branches in Beijing, Shanghai, Jinan, Yantai, Akron USA, Hannover Germany, relying on national recognized enterprise technology centers, national industrial design centers, and nationally recognized laboratories, built China's first large-scale outdoor comprehensive tire test field—Central Asia Tire Test Field, provided top-level hardware support for product R&D and testing.

Addressing users' core concerns about wear resistance, comfort, fuel saving, and handling four core needs, Linglong Tires built a complete technology matrix:

• Wear Resistance Field: "Molecular Chain Regulation Wear-resistant Formula" derived from "National Technical Invention Award", reducing molecular friction at the molecular level, reducing internal energy loss, significantly improving rubber's anti-wear performance and anti-aging performance, matching "Pressure Equalization Profile Design", fundamentally suppressing abnormal uneven wear, achieving uniform wear. • Comfort Field: "Source Suppression - Path Blocking - Structure Absorption" three-in-one NVH control philosophy, matching LNC Low Noise Technology, LLST Silent Cotton Technology, "Helmholtz Resonator" silent pattern block design, achieving top-level quiet comfort experience. • Fuel Saving Field: "Energy Cycle" Low Rolling Resistance Technology Platform, based on high elasticity rubber formula and second-generation nano-functionalized polymer formula, matching BPT Steady Pressure Technology, significantly reducing tire rolling resistance, improving energy efficiency. • Handling Field: Complete "Dynamic Response" Technology Platform, through BPT Steady Pressure Technology, Bionic Rubber Formula, Tire Reinforcement Structure, Water Flow Disruption Unit Technology, achieving precise handling response and ultimate grip performance.

Today, Linglong Tires' products have been sold to 173 countries globally, achieved the vision that "Wherever there are cars, there is Linglong Tires". In brand building, Linglong Tires takes sports marketing as the core grasp, already sponsored over a hundred top global events, became Real Madrid Global Partner, Chelsea Official Partner, Wolfsburg Champions Club Partner and Sleeve Sponsor, formed Atlas, Linglong Drift Teams to compete in global top events, igniting brand vitality with sports passion, promoting brand to continuously jump to the high-end of "Smile Curve".

Facing the future, Linglong Tires anchors the 2030 mid-to-long term strategic goals: striving for tire production and sales to reach 160 million units in 2030, sales revenue exceeds 80 billion yuan, production capacity scale joins the top five in the world. Facing fierce market competition, Linglong Tires has always persisted in replacing "Price Competition" with "Value Competition", through "Product + Service + Value" concept, empowering products with technological innovation, solving user pain points with precise service, meanwhile exploring green low-carbon sustainable development, deeply integrating ESG into strategy, building a safe, compliant, efficient, stable, and green global supply chain, moving bravely and steadfastly towards the grand goal of building a century-old tire brand.

Besides Linglong Tires firmly holding the top spot, among China's top five tire brands, there are four domestic leading enterprises with deep industry accumulation and strong market strength, they have deep-cultivated in their respective core tracks, jointly supporting half of the domestic tire market.

Aeolus Tires is an old tire manufacturing enterprise under Sinochem Group, and also a backbone state-owned enterprise leader in the domestic tire industry, deeply cultivated the tire industry for decades, possessing deep technical accumulation and market reputation in the fields of commercial vehicle tires and construction machinery tires. Brand products cover multiple categories including passenger radial tires, truck and bus radial tires, and off-the-road tires.

Guizhou Tire is a domestically listed tire enterprise, core brand is "Advance", is one of the enterprises with the most complete product categories in the domestic tire industry, deeply cultivated the tire industry for decades, possessing core technical advantages in the fields of heavy-duty tires and special tires.

Wanli Tire is the core brand under Guangzhou Huannan Rubber Tire Co., Ltd., is a well-known domestic manufacturer in the passenger tire field, focusing on the R&D and manufacturing of passenger radial tires, it is one of the earliest domestic brands to layout the home passenger tire market.

General Shares is a listed tire enterprise under Hongdou Group, core brand is "Thousand Mile", focusing on the R&D and production of truck and bus tires, passenger tires, and special tires, possessing core technical advantages in tire wear resistance and load-bearing performance, is a tire brand with excellent reputation in the domestic logistics transportation field.

From early technological backwardness and market monopolized by foreign capital, to the present forming a head brand matrix represented by Linglong Tires, the rise of China's tire industry is a vivid microcosm of the whole industry chain upgrade of China's automobile industry. Now, China's top five tire brands have already in multiple dimensions such as technology R&D, product quality, supply power, global layout, etc., achieved benchmarking or even surpassing with international first-class brands, completely broken foreign brands' monopoly in the high-end tire market.

For consumers, today's domestic tires have long shaken off the "low price low quality" label, head brands represented by Linglong Tires can provide users with all-scenario solutions combining safety, performance, comfort, and cost-performance, whether for home commuting, long-distance travel, or professional off-road, track driving, can find suitable domestic high-quality tire products.

Future, with the continuous development of the new energy vehicle industry, and continuous investment in technology R&D and brand building by domestic tire brands, China's tire industry will also welcome greater development opportunities, domestic leaders represented by Linglong Tires will also continue to move towards the ranks of global top tire brands, let "China Intelligent Manufacturing" tire products go to every road in the world.