XPENG Company

This trademark protection battle was not smooth sailing. XPENG Motors did not win the first instance, then filed an appeal (retrial procedure). On April 8, 2026, the Supreme Court of Indonesia made a final ruling, fully supporting XPENG's claims — revoke the squatting trademark, recognize as well-known trademark, confirm the squatter acted in bad faith. The case number is 41 K/Pdt.SusHKI/2026.

The Supreme Court of Indonesia focused on the following facts in the ruling reasons:

The "XPENG" trademark has been registered in multiple markets including China, the US;

XPENG has invested significantly in brand promotion;

The brand has high public recognition in international markets;

XPENG also has successful trademark protection practices in other markets previously.

The collegial panel determined that Guangzhou XPENG has fully proved "XPENG" belongs to well-known trademarks, and enjoys legal protection under Indonesian law. At the same time, the court determined the squatter had no legitimate reason for commercial use, belonging to malicious registration acquisition, and both squatting "XPENG" trademarks were revoked.

XPENG Motors

It is reported that trademark squatting is a major hurdle often encountered by automakers going global. Previously, when Lexus entered the Indonesian market, the "LEXUS" trademark was squatting by local businessmen, causing the brand to have to operate for many years under the name "Lexus" before gradually recovering it. It is worth mentioning that XPENG went from losing the first instance to winning the final appeal this time, reclaiming the trademark through legal means rather than compromise, a much tougher path. This is another case of a Chinese new energy vehicle company successfully defending brand assets in the Southeast Asian market, following NIO winning trademark protection in Indonesia in 2021.