Xpeng

From the perspective of overseas market share, Xpeng Motors' overseas cumulative sales from 2020 to the first half of 2026 reached 105,245 units. Israel ranked first in sales with 14,189 units, accounting for a 13% share; Norway and Denmark ranked second and third respectively with 11,124 and 9,169 units, with shares of 11% and 9%. France, Germany and other mainstream European automotive markets also contributed considerable sales. Thailand, with 5,297 units, became Xpeng's important foothold in Southeast Asia. Overall, the European market is the focus of Xpeng's overseas expansion, with five of the top six being European countries.

From the perspective of China's New Energy Brands overseas pure electric cumulative sales list, Xpeng Motors firmly ranked first with 105,245 units, significantly leading other brands. Following closely was Leapmotor, with cumulative sales of 77,279 units, ranking second; ORA ranked third with 51,653 units. Cumulative sales for other brands were all under 50,000 units, with specific rankings as follows: AION (44,047 units), ZEEKR (39,899 units), Deepal (31,588 units), Denza (15,427 units), NIO (7,502 units), IM Motors (7,049 units), and Voyah (3,247 units).

According to CNMO Technology, currently, Xpeng's global cumulative sales have exceeded 1.2 million units, with a sales network covering 65 countries and regions, and more than 1,200 stores.

XPENG Company

This trademark protection battle was not smooth sailing. XPENG Motors did not win the first instance, then filed an appeal (retrial procedure). On April 8, 2026, the Supreme Court of Indonesia made a final ruling, fully supporting XPENG's claims — revoke the squatting trademark, recognize as well-known trademark, confirm the squatter acted in bad faith. The case number is 41 K/Pdt.SusHKI/2026.

The Supreme Court of Indonesia focused on the following facts in the ruling reasons:

The "XPENG" trademark has been registered in multiple markets including China, the US;

XPENG has invested significantly in brand promotion;

The brand has high public recognition in international markets;

XPENG also has successful trademark protection practices in other markets previously.

The collegial panel determined that Guangzhou XPENG has fully proved "XPENG" belongs to well-known trademarks, and enjoys legal protection under Indonesian law. At the same time, the court determined the squatter had no legitimate reason for commercial use, belonging to malicious registration acquisition, and both squatting "XPENG" trademarks were revoked.

XPENG Motors

It is reported that trademark squatting is a major hurdle often encountered by automakers going global. Previously, when Lexus entered the Indonesian market, the "LEXUS" trademark was squatting by local businessmen, causing the brand to have to operate for many years under the name "Lexus" before gradually recovering it. It is worth mentioning that XPENG went from losing the first instance to winning the final appeal this time, reclaiming the trademark through legal means rather than compromise, a much tougher path. This is another case of a Chinese new energy vehicle company successfully defending brand assets in the Southeast Asian market, following NIO winning trademark protection in Indonesia in 2021.