对于许多马来西亚的超跑车迷与金字塔顶端的买家而言,意大利顶级超跑品牌 Lamborghini 每一次的财报数据,都是车坛的风向标。近日,Lamborghini 正式公布了2026财年前三季度(1月至9月)的官方业绩报告。
在全球车市竞争激烈、大环境充满挑战的背景下,Lamborghini 依然凭借强大的产品魅力和高度个性化的定制服务稳住阵脚,交出了一份相当出色的成绩单。

在2026年的前九个月里,Lamborghini 在全球范围内共向客户交付了 7,983辆 新车,与去年同期的8,140辆相比,微跌了1.9%。
考虑到今年整体豪华车市场受到高利率、汇率波动及部分地区供应链与关税政策的夹击,Lamborghini 能够将跌幅控制在不到2%的微小范围内,足见其在全球富裕阶层中无可撼动的吸引力,市场需求依然保持高度强劲,订单储备充足。

在财务表现方面,Lamborghini 展现了极强的创收能力。2026年前九个月,其集团总营收达到 25.3亿欧元(约115.5亿令吉),相比去年同期的24.09亿欧元实现了约 5.1%的增长。
这一增长主要受惠于优化的产品组合(Product Mix)以及持续走高的个性化定制(Ad Personam)业务需求。许多高端买家更愿意为独一无二的专属配置买单,从而拉高了整体单车平均售价与总营收。
尽管面临外部经济压力、汇率负面波动、工厂折旧增加以及美国关税政策带来的成本挑战,Lamborghini 前三季度的营业利润依然达到了 5.64亿欧元(约25.8亿令吉),去年同期为5.92亿欧元。

更让人惊叹的是其盈利能力——其销售利润率(Operating Return on Sales)依然稳稳保持在 22.3% 的极高水准(去年同期为24.6%)。
在整个汽车行业中,能维持超过两成利润率的品牌凤毛麟角,这也解释了为什么 Lamborghini 能够为母公司 Audi 集团(Audi Group)贡献巨大的利润份额(其营业利润占整个 Audi 集团品牌组合的高达60%)。
目前,Lamborghini 的核心产品矩阵在国际市场上保持着极高的热度,包括旗舰V12超跑 Revuelto、全新高性能混合动力超跑 Temerario,以及超豪华SUV领域的常青树 Urus 系列。
对于马来西亚及东南亚市场的多金买家而言,随着这些新一代电气化与高性能超跑车型的相继推出,Lamborghini 不仅成功完成了面向未来的动力转型,更在奢华感与驾驶激情之间找到了完美的平衡点。

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Your go-to source for all things automotive in Malaysia. 🚗 Latest reviews, breaking news, launches & industry trends.
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