On May 28, 2026, the "SAIC Motor Global 100 Millionth User Delivery Ceremony" was held at the World Living Room in North Bund, Shanghai. Over a dozen SAIC passenger car brands and 19 models achieved global linkage, crossing mountains and seas and spanning continents through the method of "Global Relay Delivery", making SAIC Motor the first Chinese automotive group to surpass 100 million cumulative production and sales, casting a new milestone for China's automotive industry.
From "Phoenix" to "IM": 100 Million Units Witness the Striving and Original Aspiration of China's Automotive Industry
In 1955, the Shanghai Internal Combustion Engine Parts Manufacturing Company was established, marking the start of Shanghai's automotive industry. In 1958, workers used hammers to forge the first "Phoenix" brand sedan, achieving a "zero breakthrough" in Shanghai's sedan manufacturing. Over the past seventy-plus years, SAIC has witnessed and driven the entire process of China's automotive industry from nothing to something, from weak to strong: In 1983, the Santana rolled off the line, opening joint venture cooperation; In 1997, Shanghai GM was established, creating the "Shanghai Speed" of 23 months from factory construction to vehicle delivery; In 2006, the independent brand Roewe was born; In 2016, the world's first Internet car Roewe RX5 was launched; In 2020, the high-end intelligent electric brand IM Motors was established.
Woven throughout this journey is SAIC's long-held user philosophy of "Understanding Cars, Understanding You Better". Understanding cars is the extreme pursuit of core technologies; understanding you is precisely landing every frontier technology into a perceivable and enjoyable travel experience for users. From the Santana localization community to Joint Venture 2.0 technology co-creation, from Internet cars to full-wire chassis, solid/semi-solid state batteries, and AI large models on vehicles — every leap is an advancement in the ability to "Understand Cars", and a continuation of the original aspiration to "Understand You". 100 Million units represent the concentrated realization of 100 million user trust.
100 Millionth Unit: IM LS9 Hyper, Gathering the Best of SAIC's 70+ Years of Technology
The first 100 millionth delivery vehicle, IM LS9 Hyper, is the culmination of SAIC's 70-plus years of technology accumulation, ushering in a new era of "New Three Major Components" for new energy vehicles. It is equipped with next-generation chassis technology, the industry-first full-wire controlled four-wheel steering; next-generation intelligent driving hardware, 520-line super-visibility LiDAR + NVIDIA Thor chip; next-generation three electrics — all-domain 800V high-voltage platform and Stellar Super Extended Range. It comprehensively pre-embedded redundant capabilities for continuous evolution towards L3 and above advanced intelligent driving. At the same time, IM LS9 Hyper is the first to adopt SAIC Gold Label Hurricane Tri-Motor, comfortably entering the Performance 3-second Club; it also jointly launched "Intrinsic Security" technology with Purple Mountain Laboratory with the world, extending the automotive safety boundary from "Physical Safety" to "Information and System Safety", a necessary safety foundation for the AI era.
The 100 millionth user, Momenta CEO Cao Xudong, is exactly SAIC's core strategic partner in the intelligent driving field. The intelligent driving technology deeply co-created by both sides has empowered multiple autonomous and joint venture brands. "Partners become Owners" is not only a satisfactory delivery between manufacturers and users, but also a deep resonance among smart vehicle ecosystem partners.
System Strength: Global Relay Delivery of SAIC's Full Brand Matrix
Behind the 100 million units is the full value chain closed loop of SAIC covering six sectors: passenger cars, parts, mobility and services, finance, international operations, and innovative technology. From January to April 2026, SAIC cumulatively sold 1.302 million units, ranking first in Chinese automotive sales for four consecutive months. Among them, independent brand sales reached 910,000 units, accounting for nearly 70%; New energy vehicle sales reached 412,000 units; Overseas market sales reached 459,000 units, up 50.2% year-over-year.
At the delivery ceremony site, SAIC's full brands and full product matrix collaborated. Independent brands attacked across the line: Shangjie Z7, Huajing S, Roewe M7, MG4 Semi-Solid State Battery Version, Wuling Starlight 560, MAXUS eDeliver5, Hongyan Heavy Truck, Yuejin Danake T1, SUNWIN Electric Bus, IVECO Juxing EV, etc. were delivered successively, covering diversified scenarios such as personal travel, family life, commercial operations, and logistics transportation. Joint venture brands concentrated on showcasing "Joint Venture 2.0" results: Volkswagen ID. ERA 9X will be globally launched with Momenta R7 Reinforcement Learning World Model; over one month after launch, deliveries exceeded 7,000 units; AUDI E7X plans to become Audi's first global vehicle to achieve L3-level autonomous driving landing; Buick Zhijing E7 is built based on the "Xiaoyao" Super Fusion Architecture, with delivery exceeding 10,000 units one month after launch.
Starting from the main venue in Shanghai, delivery scenes continued to light up in multiple domestic cities such as Nanjing, Liuzhou, Taiyuan, and in countries such as the UK, Indonesia, and Singapore, pioneering a new narrative mode for Chinese automotive brands. Behind this lies SAIC's deep foundation of global layout. SAIC is a pioneer in Chinese automotive enterprises "going out": possessing over 100 parts production bases overseas, over 3,000 dealer networks, built 3 major R&D innovation centers such as London, and 4 production manufacturing centers in Thailand, Indonesia, India, and Pakistan; Anji Logistics possesses 42 various types of RoRo ships, 8 international routes covering Southeast Asia, Europe, and the Americas. Nowadays, SAIC's products and services cover over 170 countries and regions, with cumulative overseas sales exceeding 7 million units. SAIC MG has ranked first in Chinese brands in Europe for 11 consecutive years; European annual sales exceeded 300,000 units in 2025, becoming the first Chinese automotive brand to exceed 1 million cumulative sales in Europe and the UK. In March this year, MG held a Technology Day in Frankfurt, Germany, globally launching semi-solid state batteries and Hybrid+ hybrid technology; the Hybrid+ family's overseas single-month sales have exceeded 20,000 units. In 2025, SAIC released the overseas "Glocal Strategy" (Global + Local), accelerating the shift from "Product Export" to "Value Chain Export", allowing "Made in China" to further move towards the world.
From "Understanding Cars" to "Understanding You": A Delivery Ceremony Where Users Take the Lead
The ultimate focus of "Understanding Cars, Understanding You Better" is the travel life of every real user. Luo Zhenyu, founder of DAPP, as the 001st Experience Officer of Huajing S, praised Huawei Qiankun Intelligent Driving in the year-end speech and then entered the factory to witness the off-the-line production; Former German league player Yang Chen chose ID.ERA 9X, as its golden extended range and long-termism coincided; After Cao Kailiang's whole family ordered a car, his idol Jay Chou happened to become the spokesperson for the Buick MPV family; Charity blogger Liu Jia cut hair and sent companionship for left-behind children in Guangxi mountains for five consecutive years; Buick provided immediate aid, and he was moved by the "Perfect Score Cabin" of Zhijing E7. From social media bloggers to village secretaries, from charity guardians to logistics enterprises — every user is a microcosm of real life, which is the most vivid interpretation of "Understanding Cars, Understanding You Better".
100 million units are a phased answer sheet for SAIC's 70-plus years of development, and even more a new starting line for SAIC to face the future of intelligence and electricity "Second Startup". In 2014, SAIC actively implemented the important instruction of "Developing New Energy Vehicles is the Only Way for China to Move from an Automotive Big Country to an Automotive Powerhouse", taking the lead in comprehensive transformation. Twelve years later, from the "Leading the Charge" of intelligence and electricity transformation to the "Ten Thousand Horses Galloping" of autonomous and joint venture, passenger and commercial, domestic and overseas, SAIC will continuously use the user philosophy of "Understanding Cars, Understanding You Better" to let technological innovation truly benefit every user.
From 1955 to 2026, from the first user to the 100 millionth user, from initial exploration to industry leadership — SAIC will continue to travel together with global users and global partners to create a new future of美好 travel.
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