Recently, Tesla showed distinctly different trends in the world's three major markets: launching unprecedented price-cut promotions in Japan, accelerating FSD global approval in the autonomous driving field, and officially terminating the five-year factory construction plan in India.
Tesla Japan launched an unprecedented car purchase discount. After combining the Model 3 Rear-Wheel Drive version with the Japanese government's 1.27 million yen subsidy and local subsidies in Tokyo and other places ranging from 800,000 to 1 million yen, the actual minimum payment is about 3.14 million yen, equivalent to only 134,000 yuan in RMB.
For comparison, the domestic Model 3 starts at 235,500 yuan, nearly 100,000 yuan cheaper than the subsidized price in Japan. This price point is close to traditional fuel A-segment cars like the Toyota Corolla Hybrid (about 2.38 million yen) and the Honda Civic (about 3.5 million yen).
A Tesla Japan representative stated hope to break the Model 3 "luxury car" impression and promote it as a mass-market model. Additionally, Tesla launched 0% interest financial schemes and three years of free Supercharging benefits, orders must be completed before July 31. Japan's NEV penetration rate has long been around 3%, far lower than China and Europe, with insufficient charging infrastructure and high loyalty to local brands still posing challenges. FSD Global Acceleration. Tesla's AI head revealed at the CVPR conference that 1.3 million Tesla vehicles globally have activated the FSD function.
For Asia, China has completed approval, FSD 13.0 version launched last year, FSD equipped with the latest 14.0 version expected soon; Japan plans to officially launch by end of this year, India, Malaysia, Thailand pending approval. For Americas, US, Canada, Mexico and Puerto Rico have large-scale launch, next phase targeting Chile and Colombia. Europe progress fastest, April this year Netherlands Vehicle Licensing Bureau approved first, Lithuania and Estonia approved in succession, Latvia about to finish, 21 EU countries waiting approval (including Germany, France, Italy), 15 non-EU countries (including UK, Switzerland, Norway). Middle East has carried out road testing in UAE, Israel about to arrive, waiting approval markets include Qatar, Saudi Arabia, Turkey. Africa appeared for first time, only Ethiopia is advancing local approval. India Factory Construction Termination. Indian Ministry of Heavy Industry Minister confirmed, Tesla has terminated the plan to build Super Factory in India, nearly 5-year negotiations failed.
Core divergence lies in: Tesla hopes to import cars at lower tariffs first to test market demand before deciding on building a factory; Indian government requires must commit to local manufacturing first to enjoy lower tariffs. 2025 Tesla registered volume in India only 200+ vehicles, initial orders about 600 vehicles. 1.4 billion population has not converted to effective demand.
Additionally, India's industrial support shortcomings are obvious, supplier network, engineer team, logistics system and quality control far behind Yangtze River Delta. Vodafone, Ford, Volkswagen and other foreign capital all once encountered tax or loss disputes, policy risks high. Tesla believes, building new capital-intensive factories in markets where demand is not verified, risks far exceed benefits.
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