CCTV Witnessed 150,000 km Disassembly, BJ30 Traveler Highlight Edition Starts at 69,900 CNY

In the Chinese automotive market, a model breaking 150,000 units in sales might not count as a shocking number. But if you add "Fastest Achievement in the Light Off-road SUV Category" in front of this number, standing behind it are 150,000 real users' choices, and daring to livestream disassemble a real vehicle that has driven 150,000 kilometers under CCTV lenses — the story is completely different.

On June 12, Zhuzhou, Hunan, BAIC Super Factory. When that BJ30 Traveler that had driven 150,000 kilometers was disassembled, the engine turbocharger was clean, the transmission casing had no oil stains, and the chassis suspension had no rust. The CCTV cameras on site recorded all of this. BAIC Group Vice General Manager and Beijing Off-road Chairman Zhang Guofu said: "This is 150,000 firm choices, a monument of quality cast by users."

And this is just the beginning of the BJ30 Traveler story.

150,000 km Disassembly: A "Quality Assessment" Without a Script

150,000 kilometers, for ordinary family users, is roughly a ten-year driving distance. Ten years is enough for a car to experience the erosion of wind, frost, rain, and snow, the test of complex road conditions, and daily wear and tear. When Beijing Off-road decided to livestream the first full network disassembly of a real BJ30 Traveler driven for 150,000 kilometers under CCTV cameras, this was undoubtedly a "quality assessment" without rehearsals or scripts.

The disassembly results were impressive.

In terms of the power system, the internal carbon buildup in the engine turbocharger was extremely low, and power output remained abundant; the transmission casing was clean with no signs of oil seepage, internal gears were smooth and flat with no wear pits. This means that even after 150,000 kilometers of high-intensity use, the core powertrain of this car still maintains a state close to new.

The battery pack also withstood the test. No bulging, no leakage, no obvious internal degradation or aging. For an HEV hybrid vehicle model, this is the most direct response to "battery anxiety" — with long-term use, you simply don't need to worry about trouble caused by battery aging.

The chassis part was even more surprising. The subframe, suspension control arms, steering tie rods... all parts had no rust, no leakage, and the flatness and neatness of the entire chassis were negligibly different from a new car. Passive safety protection was always online, no abnormal noise on bad roads, driving still feels solid.

This disassembly conveyed a clear message: BJ30 Traveler uses solid materials, reliable craftsmanship, and outstanding durability. For users, this means lower maintenance costs, longer vehicle replacement cycles, and a sense of security for every trip.

Three Rows Seven Seats + One Tank of Fuel 1,000 km: The "All-around Solution" for Light Off-road

If the 150,000 km disassembly proves the "durability" of BJ30 Traveler, then its product power itself is the fundamental reason attracting 150,000 users.

In this "Light Off-road" niche track, BJ30 Traveler found a unique "all-around solution" — Ultra Off-road, Ultra Large, Ultra Fuel-efficient, three dimensions working simultaneously. It is neither a simple city SUV "lookalike" nor an off-road SUV "fuel guzzler".

"Ultra Off-road" is the confidence to depart. Beijing Off-road condensed over sixty years of professional accumulation into a "Three-Motor Four-Wheel Drive Six-Mode HEV Hybrid Architecture", making BJ30 Traveler the first HEV hybrid model in the Chinese Box SUV category. Three power sources work independently: the high-efficiency engine is responsible for long-distance energy saving, the front motor replenishes energy in real-time, and the rear motor provides instant burst. Intelligent 4WD response takes only 30 milliseconds, reaching peak torque in 0.5 seconds. Six working modes switch automatically. Mud, sand, snow, Intelligent Electric ATS All-Terrain Control System helps you handle it.

"Ultra Large" is the confidence in travel. Three rows seven seats layout, 2,820 mm ultra-long wheelbase, 66% ultra-high space utilization rate — this means every inch of space inside the car is efficiently utilized. 1,496 liters of ultra-large trunk, after folding the rear seats completely flat, instantly becomes a 1.92-meter bed. A 1.8-meter tall adult sitting in the third row is still spacious, and 38 storage spaces in the whole car give everyone a dedicated spot for personal items. For family travel, no one needs to compromise.

"Ultra Fuel-efficient" is the long-term companionship. This is the truly surprising part. Automotive bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico gave the answer with actual tests — BJ30 Traveler ran with fuel consumption not exceeding 5 liters per 100 km in every country, easily achieving a range of over 1,000 km on one tank of fuel. No need to find charging stations, refuel and go, saving dozens of hours of recharging time every year. Plus, whole vehicle lifetime warranty for the first owner, no safety hazards of high-voltage battery packs, simple maintenance and abundant parts, this car is fulfilling the commitment of "companionship" in an extremely pragmatic way.

A box shape car that can take you to the mountains and fields, and at the same time a city commuting SUV that lets you enjoy life comfortably. This is probably the reason 150,000 users chose it.

Highlight Edition Debuts: Triple Evolution of Appearance, Performance, and Experience

At the time of 150,000 units coming off the line, Beijing Off-road launched a new version — BJ30 Traveler Highlight Edition. It is not a simple configuration adjustment, but a comprehensive leap in appearance, performance, and experience based on "Ultra Off-road, Ultra Large, Ultra Fuel-efficient".

Highlight Appearance, tailored for different life stages. Classic box shape design, fusion of rugged aura and refined lines, star ring through light strip is eye-catching and handsome. Full set of electric trendy modification kit, exclusive star ring rims, front and rear same-color sport bumpers, every detail expresses passion and freedom. The interior is brand new orange interior with metal texture trim plates, warm and quality. Whether you are a young person in your twenties or a middle-aged user with a family, you can find your own highlight moments in this car.

Highlight Performance, gaining power and fuel economy. High-performance, long-life dedicated AGM battery, cycle life reaches 3 times that of ordinary batteries; Porsche-style turbocharger technology, whole vehicle charging efficiency is as high as 99%; rear motor power increased from 55 kW to 70 kW. Ramp merging, intersection start, emergency evasion, power is available on call. This is not for speeding, but to give you the confidence to hold your right of way.

Highlight Experience, Mobile Comfort Living Room. Car body is higher, visibility is wider, seat heating, ventilation, steering wheel heating are all included, intimate and comfortable. The system can sense raindrops to auto-close windows, 64-color ambient light moves to the rhythm of music. Off-road life and city commuting are both obtained, using one car's confidence to contain two sides of life — make every ordinary daily life into a highlight moment.

CCTV Explores Super Factory: Quality Starts from the Source

If disassembling 150,000 km real vehicle is "result verification", then CCTV cameras going deep into BAIC Zhuzhou Super Factory are revealing the "reasons".

In the welding workshop, hundreds of robots work collaboratively, automation rate reaches 100%. Glue application error is controlled within not exceeding the range of a hair strand — this means the car body skeleton is more solid, impact resistance, and deformation resistance are stronger. No abnormal noise on bad roads, safer in collisions.

In the stamping workshop, over 5,000 tons of giant stamping equipment presses body panels into shape in one go. High-precision stamping ensures the car body is uniform and neat, lines are smooth. Good looking appearance starts being laid here.

In the painting workshop, dozens of robots do fully automatic painting, paired with eco-friendly water-based paint. Harmful pungent volatile substances are reduced by more than 60%, new car has no odor, elderly and children riding is more reassuring. The paint surface is also more sun-resistant and corrosion-resistant, still bright as new after many years.

Every process has a quality control inspection checkpoint, ensuring every BJ30 Traveler coming off the line meets quality standards. This is not a slogan, but a whole set of traceable, quantifiable manufacturing system.

Super Trade-in + Five Premium Gifts: Making "Off-road Democratization" Land

150,000 owners' companionship and love deserve serious feedback. Beijing Off-road launched the "30,000 CNY Super Trade-in Policy", making BJ30 Traveler full series super trade-in price as low as starting from 69,900 CNY, new users can also enjoy it. Highlight Edition super trade-in price starts from 82,900 CNY.

On top of this, there are five exclusive privileges: Whole vehicle lifetime warranty worth 6,000 CNY (limited to first non-commercial owner); 0 down payment and other financial products available; old customer referral transaction reward up to 800 CNY JD Card; full series lifetime OTA free upgrade; basic traffic lifetime free, entertainment traffic 2 years free and unlimited.

On the occasion of the World Cup opening, BJ30 Traveler Highlight Edition also temporarily launches "Passionate World Cup, Highlight Win Big" event: Car purchase at any authorized store nationwide gets prediction qualification, accurately predict World Cup champion and final score, get 50,000 CNY car purchase subsidy.

Final Thoughts

150,000 units off the line, for a light off-road SUV, is a milestone, and also a new starting point. Zhang Guofu said, this is "the answer paper Chinese HEV technology gives to the world, a powerful declaration of Chinese Smart Manufacturing".

But from the user's perspective, this sentence perhaps can have a more simple expression: Whether a car is good or not, is not looking at the PPT on the launch event, but looking at what it looks like after being driven 150,000 kilometers and disassembled. BJ30 Traveler has already given its own answer before the CCTV lens.

And the arrival of the Highlight Edition makes this answer more complete — with better appearance, stronger performance, more comfortable experience, accompany more people to the next journey of mountains, rivers, lakes, and seas, attend every highlight moment together.

This is probably the true meaning of "150,000 loves, arriving with highlights".