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Tank is a high‑end off‑road brand under Great Wall Motor. It was officially announced as an independent brand at the 19th Shanghai International Automobile Show on April 20, 2021, becoming Great Wall Motor's fifth standalone brand after Haval and WEY. Headquartered in Baoding, Hebei Province, the brand's core value proposition is "toughness with tenderness," driven by a passion for hardcore off‑roading, intelligent technology, and comfortable luxury.
The emergence of Tank opened up a new blue ocean in China's SUV niche market. Previously, the domestic hardcore off‑road segment had long been dominated by joint venture and foreign brands such as the Toyota Prado, Mitsubishi Pajero, and Jeep Wrangler, with local off‑road brands holding only a 33% market share. Tank's first model, the Tank 300, completely disrupted the landscape with its 200,000 RMB price range and "capable for both city and trail" positioning. By the brand's fourth anniversary, cumulative global sales had exceeded 650,000 units, driving the market share of Chinese off‑road brands from 33% to 83%. As of April 2026—the brand's fifth anniversary—Tank had amassed over 900,000 users worldwide, with products exported to more than 30 countries and regions. In the domestic market, one out of every two off‑road vehicles sold is a Tank. In 2025, Tank brand annual sales reached 234,400 units, with cumulative global sales surpassing 830,000 units, including over 130,000 units sold overseas—setting new records for Chinese off‑road vehicles in both categories.
The Tank brand has come a long way—from a WEY sub‑series to an independent brand, and from a single hit model to a full product lineup. In just five years, it has made the leap from market disruptor to category definer.
Founding and Breakthrough (2020–2021)
In July 2020, the Tank 300—the first off‑road model under the WEY brand—was launched globally, with the off‑road version going on sale that December. With its boxy exterior, body‑on‑frame construction, front, center, and rear differential locks, and an accessible price of around 200,000 RMB, the Tank 300 took the market by storm. Waiting over half a year for delivery became the norm. On April 19, 2021, Tank officially announced its independence at the Shanghai Auto Show, positioning itself as a "global trendy off‑road brand" and evolving from a single model into an independent brand.
Rapid Growth and Category Expansion (2022–2024)
In its first year as an independent brand (2021), the Tank 300 sold 84,600 units, setting a sales record for Chinese off‑road vehicles. The brand then moved quickly to expand its lineup. In 2022, it launched the mid‑to‑large luxury off‑road SUV Tank 500, opening up the 300,000 RMB segment. In 2023, it introduced the Tank 400 with its mecha‑inspired design, reaching a new generation of off‑road enthusiasts. Between 2021 and 2024, Tank recorded four straight years of sales growth: 125,700 units in 2022 (up 46.4% year‑on‑year), 162,900 units in 2023 (up 31.2%), and 232,200 units in 2024 (up 42.1%).
Deep Technical Investment and Full‑Lineup Development (2024–2026)
As the industry shifted toward electrification, Tank began rolling out hybrid technology in a systematic way. In 2024, it introduced the Hi4‑T high‑performance off‑road hybrid architecture, bringing plug‑in hybrid systems to key models like the Tank 400 and Tank 500. In early 2025, Tank launched the Hi4‑Z general off‑road hybrid architecture, creating a dual‑track approach—one for high‑performance off‑roading, the other for everyday off‑road use. At the Shanghai Auto Show in April 2025, Great Wall Motor's self‑developed 4.0T V8 engine was shown to the public for the first time, filling a gap for Chinese brands in large‑displacement powertrains. In April 2026, as the brand celebrated its fifth anniversary, the all‑new Tank 700 appeared at the Beijing Auto Show with a starting price of 428,000 RMB, positioned as "a new flagship for all‑domain luxury SUVs." This marked the completion of Tank's full‑spectrum coverage—from compact to full‑size, from fuel to hybrid, and from professional off‑roader to luxury flagship.
Tank has built a tiered product lineup that spans the 200,000 to 700,000 RMB price range, covering fuel, diesel, and plug‑in hybrid powertrains, and including compact, mid‑to‑large, and full‑size SUVs. It meets every need—from off‑road entry point to luxury flagship.
Tank 300 Series: The Off‑road Trailblazer. The Tank 300 is the breakout model for the Tank brand and a phenomenon in China's off‑road market. The 2025 model is available in gasoline (2.0T), diesel (2.4T), and Hi4‑T plug‑in hybrid versions, priced from 199,800 to 249,800 RMB. It features China's first self‑developed longitudinal 9‑speed automatic transmission, with torque amplified 2.64 times in 4L mode, giving it a crawl ratio of 54.5. Intelligent features include the Coffee OS 3rd Generation system, a Qualcomm 8155 chip, and L2+ driving assistance. As of early 2026, cumulative sales of the Tank 300 have exceeded 400,000 units, and it has held the title of China's best‑selling hardcore off‑road SUV for five consecutive years. In March 2026, the new Tank 300 received its most significant upgrade yet—length increased to 4,886 mm, wheelbase extended to 3,010 mm, LiDAR added for the first time, and a new Hi4‑Z general off‑road hybrid version introduced. This marks a new phase in the Tank lineup's shift toward greater intelligence and electrification.
Tank 400 Series: Urban Mecha Styling. The Tank 400 stands out with its unique mecha‑inspired design, targeting younger off‑road enthusiasts who want style and individuality. It is offered with both Hi4‑Z and Hi4‑T hybrid architectures. The Hi4‑Z version accelerates from 0 to 100 km/h in 4.3 seconds and has a WLTC pure electric range of 200 km. All models come standard with three differential locks, balancing city commuting with light off‑road capability.
Tank 500 Series: The Benchmark for Luxury Business Off‑road. The Tank 500 is positioned as a mid‑to‑large luxury business off‑road SUV. It is powered by a 3.0T V6 engine paired with a self‑developed 9‑speed automatic transmission, and features luxury amenities such as air suspension and Nappa leather seats. Key 2025 models include the Hi4‑Z version (priced from 363,800 to 375,000 RMB) and the Hi4‑T version (335,000 to 355,000 RMB). Since launch, monthly sales have consistently exceeded 4,000 units, ranking among the top in both the mid‑to‑large SUV and off‑road SUV segments.
Tank 700 Series: Flagship All‑Domain Luxury. The Tank 700 is positioned as "a new flagship of all‑domain luxury SUVs" and represents the pinnacle of Tank's engineering and technology. It was officially launched on April 20, 2026, with a starting price of 428,000 RMB. The design adopts the "Kirin" design language, with an exclusive "Dunhuang Green" color inspired by Dunhuang culture. The powertrain combines a 3.0T V6 engine with the Hi4‑T plug‑in hybrid system. Also on display were Great Wall Group's most advanced powertrains, including the 3.0T V6, 4.0T V8, and a diesel hybrid. The cockpit focuses on long‑distance travel and rear‑seat comfort; the seats can be folded flat to create a "big bed mode." The vehicle is equipped with the Coffee Pilot 4.0 high‑level assisted driving system, and its turning radius has been optimized to 5.75 meters to make this large SUV more maneuverable in city driving.
Tank 800: Business Luxury Flagship. The Tank 800 is the flagship of Tank's business luxury series, designed as the ultimate expression of luxury for global markets. With its refined, elegant design and top‑tier materials and craftsmanship, it represents the peak of Tank's high‑end ambitions.
The core of Tank's technical advantage lies in its off‑road technology system, which spans all powertrain types. On the fuel side, Tank has a complete engine lineup ranging from 2.0T and 3.0T V6 to 4.0T V8. On the new energy side, it has deployed two parallel hybrid architectures: the high‑performance off‑road Hi4‑T and the general off‑road Hi4‑Z. Diesel, HEV, and other powertrain routes are also ready. This full‑stack, self‑developed capability makes Tank the only off‑road SUV brand in the world to cover all powertrains, all vehicle segments, all scenarios, and global markets.
Tank Platform: The Foundation for Intelligent Professional Off‑roading. Tank's technology rests on Great Wall Motor's global intelligent professional off‑road platform—the Tank Platform—developed over five years with an investment of 20 billion RMB. The platform uses a modular architecture with 105 standard modules and 425 basic modules. It offers 2.0T and 3.0T engine options and can accommodate fuel, PHEV, and HEV powertrains. It is also equipped with China's first self‑developed longitudinal 9‑speed automatic transmission, giving Tank vehicles strong power and genuine off‑road capability.
Hi4‑T: High‑Performance Off‑Road Hybrid Architecture. Hi4‑T is designed to enhance off‑road performance with new energy benefits. Through a parallel oil‑electric design, intelligent energy management, and mechanical four‑wheel drive, it achieves off‑road capability that saves energy in every scenario and adapts to any road condition. The architecture retains the full hardcore off‑road capability of a traditional mechanical 4WD system while adding pure electric range and energy efficiency, making it ideal for heavy off‑roading and crossing remote areas. In 2025, the second‑generation Hi4‑T saw a major upgrade: peak motor current increased from 450A to 600A, power rose to 130 kW, torque reached 495 N·m, and 30%–80% fast charging time was cut to just 16 minutes—30% faster than the previous generation.
Hi4‑Z: General Off‑Road Hybrid Architecture. Hi4‑Z is centered on the new energy experience for everyday off‑road use. It is available with 2.0T and 3.0T powertrains, using a power‑split design combined with a longitudinal 3‑speed DHT transmission and high‑power front and rear dual motors. Total system output reaches 863 horsepower and 1,195 N·m, with 0‑100 km/h acceleration in the four‑second range. WLTC pure electric range is 201 km, and it supports 163 kW high‑voltage fast charging. In urban driving, fuel consumption with a depleted battery stays under 7 L/100 km; on the highway, it stays under 9 L/100 km. Hi4‑Z and Hi4‑T are complementary: Hi4‑T focuses on hardcore high‑performance off‑roading, while Hi4‑Z uses its long electric range and high‑power hybrid system to reach a much larger general off‑road market.
4.0T V8: The Pinnacle of Large‑Displacement Fuel Engines. At the Shanghai Auto Show in April 2025, Tank displayed Great Wall Motor's self‑developed 4.0T V8 engine for the first time, filling a gap for Chinese brands in large‑displacement powertrains. A Tank executive noted that new energy cannot replace the unique mechanical character of a V8 engine, and that this powertrain delivers the authentic feel and emotional value of a fuel engine, giving hardcore off‑road users a more powerful option. At the Beijing Auto Show, Tank also displayed the 3.0T V6 gasoline engine, a diesel hybrid, and the 4.0T V8, forming a complete powertrain lineup from fuel to hybrid.
Intelligent Technology: From Pure Mechanical to Both Mechanical and Smart. Tank is breaking the old stereotype that hardcore off‑road vehicles are only about mechanics, not intelligence. Across its lineup, Tank vehicles are widely equipped with Great Wall Motor's self‑developed Coffee OS smart space system and Coffee Pilot driving assistance system. The new Tank 700 is equipped with Coffee Pilot 4.0, supporting automatic parking, voice control, and other features. The new Tank 500 comes with the Coffee Pilot Ultra system, enabling all‑scenario NOA from parking spot to parking spot. The new Tank 300 now features LiDAR on its roof, marking the arrival of high‑level assisted driving in the hardcore off‑road segment.
"Racing to develop technology, then bringing it back to production" is the core logic behind Tank's continuous improvement. In 2025, a Hi4 team consisting of the Tank 300 Hi4‑T, Tank 400 Hi4‑T, and Tank 500 Hi4‑Z won the New Energy Mass Production Group championship at the China Huitai Rally, proving their reliability in extreme conditions such as sandstorms, high heat, and tough terrain. In 2026, Tank will compete again in the Huitai Rally with three new Tank 700 3.0T Hi4‑T vehicles, tackling nearly 8,000 km of punishing course to build technical know‑how and real‑world experience ahead of its first Dakar Rally entry in 2027.
The year 2025 was a pivotal one for the Tank brand as it maintained its industry leadership. Full‑year sales reached 232,713 units, with exports exceeding 130,000 units—setting new records for Chinese off‑road vehicles in both categories. Sales of models priced above 200,000 RMB reached 216,385 units, accounting for 93% of total sales; models priced above 300,000 RMB sold 89,695 units, making up 38.5% of the total. Great Wall Motor's annual report, released on March 27, 2025, confirmed these figures, with operating revenue of 222.824 billion RMB and net profit of 9.865 billion RMB.
Tank's market leadership is reflected in its domestic market share of over 50%—one out of every two off‑road vehicles sold in China is a Tank. In the "2025 Q1 China Car Resale Value Ranking," Tank was the only domestic brand with a three‑year resale value exceeding 60%, outperforming many joint venture and luxury brands in the Chinese market. In the 2025 China Automotive Product Quality Performance Study (AQR), the Tank 300 was named the top independent brand SUV for quality performance. In 2025, the Tank 300's three‑year resale value reached 74.48%, demonstrating exceptional hardware value retention and residual value premium.
Entering 2026, the Tank brand faces market challenges. As the brand celebrates its fifth anniversary, global users have surpassed 900,000, but competition in the domestic off‑road segment has become increasingly intense. New entrants such as BYD's Fang Cheng Bao and Chery's Jetour are carving out market share with differentiated products. Meanwhile, Haval models such as the Dragon, Dog, and H9 are competing within the same group at lower price points. Against the backdrop of a 24% decline in the overall domestic passenger car market in the first quarter, Tank's short‑term growth has come under pressure. However, the brand's equity and technical moat in the high‑end off‑road market remain deep. Through key mid‑2026 product launches such as the new Tank 700 and the intelligent hybrid Hi4‑Z, Tank is now undergoing a structural powertrain upgrade and a revitalization of its value proposition.
Since its inception, the Tank brand has been built on a "born global" strategy. Its vehicles are now exported to more than 30 countries and regions worldwide. In high‑potential markets such as the Middle East, Tank has become a top off‑road brand, and overseas markets are contributing significant growth to Great Wall Group's global expansion.
In terms of its overseas roadmap, Tank expects export sales to reach 79,000 units in 2026 and 127,000 units in 2027. PHEV technology will be a key driver of further growth in overseas high‑end off‑road markets. The Vietnam factory has begun local assembly and exports to right‑hand drive markets, while core markets such as Australia and Russia have also achieved leading competitive positions.
During the 2026 Beijing Auto Show, Tank officially announced the creation of global clubs, with plans to establish 30 overseas clubs covering Southeast Asia, the Middle East, Australia, Russia, and other regions—advancing the brand from "Chinese products going global" to "Chinese culture going global."
On the motorsport and off‑road culture front, Tank embraces the philosophy of "racing to develop technology, then bringing it back to production," and has built a unique racing ecosystem. Winning the mass‑production new energy group championship at the 2025 Huitai Rally demonstrated the reliability of the Hi4 series powertrains in extreme conditions. In 2026, Tank entered the Huitai challenge again with three new Tank 700 3.0T Hi4‑T vehicles, building technical reserves ahead of its first Dakar Rally campaign in 2027.
At the Beijing Auto Show, Tank set up an indoor off‑road track at its booth featuring steep hill climbs, large‑amplitude shock absorption tests, and multiple track simulations. It became the show's most eye‑catching exhibit, delivering the strongest visual impact and interactive experience.
User culture is one of the things that truly sets Tank apart from other off‑road brands. Tank doesn't just win customers with its vehicles—it has built a loyal, tight‑knit community around a set of shared values. From the Chongqing mountain fire rescue, to flood relief efforts across the country, to clearing snow‑blocked roads and everyday roadside assistance, "lend a hand whenever help is needed" has become a creed among Tank owners. This natural, giving culture goes far beyond the typical brand community—it marks a real shift from selling off‑road products to building a user‑driven culture.
In 2025, Tank began a sweeping cultural journey. The brand drew inspiration from the thousand‑year‑old wisdom of the Dujiangyan flood control system, blended Eastern color palettes and aesthetics from the Dunhuang Mogao Caves murals, and finally introduced the Kirin design language and Dunhuang Green finish on the new Tank 700. Tank has woven traditional Chinese culture deeply into its product design and brand story. At the same time, the brand has doubled down on its "Chinese‑style new luxury" positioning. Features like refrigerators, big screens, and plush seating—along with serious off‑road capability—have become standard across the lineup, completely flipping the old idea that "off‑roaders aren't about comfort."
On the events side, Tank continues to roll out member‑only services such as the "Tank Roadbook," the "Tank Museum," and curated "Tank Travel Routes." Over the past five years, Tank has built a bond with its users that goes far beyond just the product itself, anchored in the idea of "toughness with tenderness." This is a community of people who can take on the toughest trails while still looking out for one another—the lasting legacy of a hardcore brand that is "born for love, united by it."
As the Tank brand reaches the historic milestone of its fifth anniversary, it stands on the principle of "long‑termism" and is guided by a strategic framework of "all powertrains, all vehicle segments, all scenarios, and global presence." With this foundation, Tank is steadily making the leap from being China's hardcore off‑road leader to becoming a global definer of luxury off‑roading. Its new product lineup, multi‑dimensional technology base, rich off‑road culture, and full‑lifecycle, high‑engagement user operations have built a dual moat that will be hard for any competitor to cross in the increasingly crowded off‑road space.
Looking ahead, Tank will continue to pursue a dual‑track strategy of "fuel plus hybrid," covering all powertrain types. The Tank 300 will defend the mainstream off‑road base, the Tank 700 will lead the charge into the high‑end flagship segment, Hi4‑Z will open up the larger general off‑road market, while the 3.0T V6, large‑displacement engines, and championship racing pedigree will keep the brand's hardcore credentials strong. On the global front, Tank is gradually moving from "product going global" to "brand going global," accelerating local production in key overseas markets. On the technology front, Tank will continue to deepen its full‑stack self‑developed hybrid powertrains and advanced intelligent driving systems.
In an era when the off‑road segment was once dominated by foreign brands, Tank has rewritten the rules with five years of technical and cultural accumulation. Moving forward, Tank will stay true to its founding spirit of "toughness with tenderness," guided by quality, culture, and long‑term thinking, and write more new chapters for Chinese brands on the world's premium automotive stage—where city meets wilderness, and where the East meets the world.
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