June 2026, the light off-road box-style SUV market welcomes a historic turning point. BJ30 Voyager with 8,609 units monthly sales, surpasses Haval Big Dog, tops the 100,000-level box-style SUV market first. At the same time, BJ40 firmly stays first in hardcore off-road market, BJ40 Extended Range tops the Extended Range box-style SUV market first, Beijing Off-road wins in three categories.

Behind these data points, a phenomenon worthy of deep thought is revealed, meaning when the tide of hype-driven car making gradually recedes, products that truly stand the test of time are regaining market dominance.

More noteworthy is, BJ30 Voyager launched a 30,000 yuan Super Trade-in Policy across the entire series, Super Trade-in price as low as 69,900 yuan starting, lowering the entry threshold for hardcore box-style SUVs to the 70,000-level, allowing more family users to easily start light off-road lifestyle.

So beyond sales hype, why can BJ30 Voyager break the industry law of latecomers surpassing the leaders, and quickly top the market in the 100,000-level market with fiercest competition? Today let us explore this proposition! 

Reshaping the Landscape

June sales 8,609 units, 150,000 vehicles rolled off the line, surpass Haval Big Dog and take the top spot, these three data points constitute hard footnotes for BJ30 Voyager's market status. But more noteworthy than numbers is the structural change in market landscape

Light off-road track, BJ30 Voyager surpasses Haval Big Dog, tops 100,000-level box-style SUV market. This means the light off-road box-style SUV market has officially entered a new cycle led by BJ30 Voyager. Professional off-road track, BJ40 Extended Range listing 24 hours orders broke through 7,000 units, BJ40 continues to guard hardcore off-road benchmark status, surpassing Tank 300. Under dual-line synergy, Beijing Off-road becomes the only Chinese brand simultaneously suppressing Great Wall in two tracks of professional off-road and light off-road.

This is not luck, it is the heritage of making off-road vehicles for over 60 years making it so.  Currently, the competition in the box-style SUV market has escalated from single-product contest to a comprehensive showdown of brand system strength. BJ30 Voyager's topping the chart, essentially is Beijing Off-road 60-plus years of professional accumulation's Overwhelming Advantage against crash-course car manufacturing.

Just as Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road said in the 150,000 units roll-off line launch event:  "150,000 BJ30 Voyagers, carrying the trust of market, industry and global users, this is not only a speed breakthrough, but also 150,000 firm choices, a quality monument built by 150,000 users."  

On this off-road track, 60 years of professional accumulation is always more convincing than those traffic stories.

Product Victory

Next, let us focus on BJ30 Voyager, let us see the underlying foundation of this sales champion. Personally, I think this car's product logic is clear and pragmatic, meaning not stacking redundant configurations, but building core value anchors around the three most real demands of light off-road family users.

First is Super Off-road, BJ30 Voyager makes off-roading from professional threshold become daily life.  As the first HEV hybrid model in Chinese box-style SUV category, BJ30 Voyager is equipped with industry-leading 3-motor, 4-wheel drive, 6-mode HEV hybrid architecture, 3-motor power is composed of one 41% thermal efficiency dedicated hybrid engine, front drive motor and rear drive motor, specializing in long-distance energy saving, real-time power replenishment and instant burst respectively. Intelligent 4WD response speed reaches 30 milliseconds, 0.5 seconds can burst peak torque.

Here is an interesting industry phenomenon, in past few years, box-style SUV market涌入大量形似而神不至的产品，造型够硬派，but off-road capability is marginal. And BJ30 Voyager chose to lower off-road threshold using HEV hybrid technology, make off-roading simple using intelligent electronic control system, such a more solid path.  Not everyone needs hardcore crawling, but everyone deserves the confidence for a spontaneous trip.

Personally, HEV light off-road logic, is exactly taking off-roading from professional equipment downgraded to family function. When box-style SUV from niche aesthetic becomes mass choice, products must return from emotional value to utilitarian value. BJ30 Voyager wants to do, is exactly make off-roading from few people exclusive, become thousands of families' daily life.

Second is Super Space, BJ30 Voyager not only can carry, but can also lie down family mobile space.  2,820 mm super long wheelbase, 66% super high space utilization rate, 1,496 liters same-class largest trunk, rear seat fully flat fold instantly becomes 1.92-meter large bed.....Behind these data is Beijing Off-road to light off-road essence not wild, but taking whole family together wild this user demand clear insight. Family travel freedom, is everyone does not settle!

Finally is Super Save, BJ30 Voyager makes light off-road not only affordable to play, not affordable to maintain.  2WD version 100 km combined fuel consumption only 5.85 liters, one tank of fuel runs 1,000 km. In June, South Africa, Indonesia, UAE, Poland, Mexico five countries car bloggers, in extreme road conditions actual test domestic SUV fuel consumption, BJ30 Voyager in every country ran out of 100 km not exceed 5 liters result. Reputation needs no translation, recognition not limited time zone, this achievement across national border, is Chinese HEV technology handed to world's report card.

Summary, BJ30 Voyager why can quickly top, is because it first understood box-style SUV user's consumption upgrade logic, they want is no longer hardcore totem, but a vehicle with both off-road posture, also considering home utility all-around partner.

Long-termism

If product power is above iceberg, then brand heritage is water surface below determining iceberg size. BJ30 Voyager topping, has three deeper support points, they are quality verification, resale value first and user ecosystem.

Let's talk about quality verification first, recently Beijing Off-road jointly with CCTV Finance, to one driven 150,000 km BJ30 Voyager carried out full network live disassembly, finally show engine turbine no carbon buildup, transmission no leakage no wear, battery pack no bulging no degradation, chassis no rust no oil seepage, overall vehicle condition almost new. CCTV lens also went deep into BAIC Zhuzhou Super Factory, reveal its 100% automated welding workshop, 5,000-ton level stamping equipment and other high-end manufacturing processes. BJ30 Voyager use 150,000 km disassembly prove "invisible place is real skills",  this is not ad, is disassembling for you showing hardcore sincerity.

Let's talk about resale value first, according to China Automobile Distributors Association "June 2026 Car Resale Value Report", BJ30 Voyager with 69.5% super high resale value, tops 100,000-150,000 domestic compact SUV resale value list. Behind high resale value, is market on quality, reputation, brand resilience comprehensive recognition. In used car market, users vote with feet, and BJ30 Voyager won

Finally let's talk about user ecosystem, Beijing Off-road "Enjoy Wild 5+" user ecosystem system covers base, club, event, service, modification five dimensions. National 366 clubs, over 100,000 members, annual over 1,500 events, and also has three free theme off-road bases to car owners free open. Beijing Off-road sells never is a car, but a lifestyle.

In this traffic car making popular era, Beijing Off-road chose a harder but more grounded path, that is using 60-plus years car making accumulation to be friends with time.  BJ30 Voyager's 8,030 units monthly sales, is not popular model accident, but long-termism on market's inevitable realization.

Just as Zhang Guofu said:  "We always believe, users are Beijing Off-road's answer."  BJ30 Voyager's every moment highlight, comes from market approval, comes from industry applause, more comes from global users' trust.

Summary:

BJ30 Voyager topping significance, far beyond one model's sales victory. It marks box-style SUV market competition logic is happening fundamental transformation, from whose造型 is more square to who understands user's full scenario demands better, from whose traffic is bigger to whose quality can stand test of time better. Add 30,000 yuan Super Trade-in Policy, 69,900 yuan starting super value entry threshold, first owner entire vehicle lifetime warranty! Currently, BJ30 Voyager is using Super Off-road Super Space Super Save product power add sincere to extreme user rights, reconstruct 100,000-level box-style SUV's value standard. When BJ40 surpasses Tank 300, BJ30 Voyager surpasses Haval Big Dog, BJ40 Extended Range continues to dominate list, Beijing Off-road using three categories victory result proved on off-road track, 60 years of professional accumulation, always three years traffic stories more convincing!

Jun 2026, pasaran SUV Kotak Offroad Ringan menyambut titik balik bersejarah. BJ30 Traveler dengan jualan bulanan 8,609 unit, mengatasi Haval Big Dog, naik ke puncak pasaran SUV Kotak kelas 100,000 Yuan. Pada masa yang sama, BJ40 kekal sebagai juara pasaran Offroad Hardcore, BJ40 Julat Diperluas mendominasi senarai pasaran SUV Kotak Julat Diperluas, Beijing Off-road, menang tiga garis.

Di sebalik data ini, terungkap satu fenomena yang perlu kita renungkan, iaitu apabila gelombang pembikinan kereta berdasarkan trafik media sosial perlahan surut, produk yang benar-benar boleh dituai melalui ujian masa sedang mengambil semula kuasa utama pasaran.

Lebih menarik, BJ30 Traveler seluruh rangkaian menawarkan dasar pertukaran super bernilai 30,000 Yuan, harga pertukaran super bermula pada 69,900 Yuan sahaja, menurunkan ambang pembelian SUV Kotak Hardcore ke tahap 70,000 Yuan, membolehkan lebih banyak pengguna keluarga membuka kehidupan Offroad Ringan dengan mudah.

Maka, di atas populariti jualan, mengapa BJ30 Traveler mampu memecahkan undang-undang industri pemula mendahului pemain lama, dan cepat naik ke puncak di pasaran kelas 100,000 Yuan yang paling sengit? Hari ini mari kita kaji命题 ini!

Perubahan Struktur Pasar

Jualan bulan Jun 8,609 unit, 150,000 unit kereta telah ditamatkan, mengatasi Haval Big Dog naik ke puncak, tiga set data ini menjadi catatan kukuh kedudukan pasaran BJ30 Traveler. Tetapi yang lebih menarik daripada nombor adalah perubahan struktural format pasaran

Arena Offroad Ringan, BJ30 Traveler mengatasi Haval Big Dog, naik ke puncak pasaran SUV Kotak kelas 100,000 Yuan. Ini bermaksud pasaran SUV Kotak Offroad Ringan, secara rasmi masuk ke fasa baharu yang dipimpin BJ30 Traveler. Arena Offroad Profesional, BJ40 Julat Diperluas dilancarkan 24 jam pesanan melepasi 7,000 unit, BJ40 terus menjaga status landasan Offroad Hardcore, menewaskan Tank 300. Di bawah daya gabungan dua garis, Beijing Off-road menjadi satu-satunya jenama China yang menekan Great Wall di dua arena Offroad Profesional dan Offroad Ringan serentak.

Bukan ini nasib, ini kerana asas pembikinan kereta Offroad lebih enam puluh tahun.  Pada masa ini, persaingan pasaran SUV Kotak telah beralih dari pertarungan produk tunggal, kepada perlawanan menyeluruh keupayaan sistem jenama. Naik ke puncak BJ30 Traveler, pada asasnya adalah serangan dimensi mutlak pengumpulan kepakaran profesional Beijing Off-road selama enam puluh tahun terhadap pembikinan kereta pantas.

Seperti yang dikatakan oleh Timbalan Pengarah Urusan Kumpulan BAIC, Pengerusi Beijing Off-road, Zhang Guofu pada penerbitan pendedahan 150,000 unit:  “150,000 unit BJ30 Traveler, memuatkan kepercayaan pengguna pasaran, industri dan global, ini bukan sahaja pengurangan kelajuan, tetapi juga 150,000 pilihan kukuh, 150,000 penanda kualiti yang dibina pengguna.” 

Dalam arena kereta Off-road, pengumpulan kepakaran profesional enam puluh tahun, sentiasa lebih berkesan daripada cerita trafik.

Keunggulan Produk

Seterusnya, mari kita fokus pada BJ30 Traveler, lihat asas juara jualan ini. Menurut pendapat saya, logik produk kenderaan ini jelas dan praktis, iaitu tidak menimbun konfigurasinya secara berlebihan, tetapi membina nilai utama jangkar di sekitar tiga keperluan sebenar pengguna keluarga Offroad Ringan.

Permulaan ialah Offroad Super, BJ30 Traveler menjadikan Offroad daripada ambang profesional menjadi kehidupan harian.  Sebagai model hibrid HEV pertama dalam kategori SUV Kotak China, BJ30 Traveler dilengkapkan dengan arkitektur hibrid HEV tiga enjin empat roda enam mod terhebat industri, tenaga tiga enjin terdiri daripada enjin hibrid kekhususan dengan kecekapan terma 41%, motor penggerak hadapan dan motor penggerak belakang, masing-masing pakar dalam penjimat tenaga jarak jauh, pengisian tenaga segera dan letusan serta merta. Kelajuan respons panduan empat roda pintar mencecah 30 milisaat, 0.5 saat boleh memunculkan tork puncak.

Di sini ada fenomena industri yang menarik untuk dimainkan, dalam beberapa tahun lalu, pasaran SUV Kotak menyerbu banyak produk bentuk serupa tetapi jiwa tidak sama, bentuk cukup Hardcore, tetapi keupayaan Offroad lebih baik daripada tiada. BJ30 Traveler memilih laluan yang lebih kukuh menggunakan teknologi hibrid HEV untuk menurunkan ambang Offroad, menggunakan sistem kawalan elektronik pintar untuk menjadikan Offroad lebih mudah.  Tidak semua orang memerlukan pendakian Hardcore, tetapi semua orang layak mempunyai keyakinan untuk pergi ke mana sahaja.

Menurut pandangan saya, logik Offroad Ringan HEV, adalah menjadikan Offroad daripada peralatan profesional ke fungsi keluarga. Apabila SUV Kotak berubah dari estet minoriti menjadi pilihan umum, produk mesti kembali dari nilai emosi ke nilai penggunaan. BJ30 Traveler ingin dilakukan, menjadikan Offroad daripada kepunyaan beberapa orang, menjadi kehidupan harian ribuan keluarga.

Selepas itu ialah Saiz Super, BJ30 Traveler bukan sekadar boleh muat, tetapi ruang gerak keluarga boleh rebah.  Wheelbase panjang 2,820 mm, kadar penggunaan ruang tinggi 66%, ruang belakang terbesar 1,496 liter pada kelas, baris belakang dibuang rata serta merta berubah ke katil besar 1.92 meter..... Di sebalik data ini adalah pengamatan jelas Beijing Off-road ke keperluan pengguna asas Offroad Ringan bukan Offroad, tetapi membawa seluruh keluarga bermain. Kebebasan perjalanan keluarga, ialah setiap orang tidak perlu mengalah!

Akhir sekali ialah Hemat Super, BJ30 Traveler menjadikan Offroad Ringan bukan lagi hanya boleh bermain, tetapi tidak mampu dijaga.  Versi dua roda pengunaan bahan api gabungan per 100 km hanya 5.85 liter, satu tangki minyak larian 1,000 km. Pada Jun, juruankar kereta lima negara, Afrika Selatan, Indonesia, UAE, Poland, Mexico, di bawah keadaan jalan ekstrem ujian sebenar penggunaan bahan api SUV China, BJ30 Traveler di setiap negara berjaya larian tidak melebihi 5 liter per 100 km. Reputasi tidak perlu terjemahan, pengiktirafan tidak had zon waktu, prestasi melampaui sempadan negara ini, adalah jawapan teknologi HEV China kepada dunia.

Ringkasnya, BJ30 Traveler kerana cepat naik ke puncak, ialah kerana dia faham terdahulu logik peningkatan taraf pengguna SUV Kotak, mereka tidak lagi mencari simbol Hardcore, tetapi rakan sejagat yang mempunyai postur Offroad, tetapi juga menjaga kepraktisan keluarga.

Pendekatan Jangka Panjang

Jika keupayaan produk adalah di atas puncak ais, maka asas jenama adalah di bawah air yang menentukan saiz ais. Naik ke puncak BJ30 Traveler, ada tiga sokongan yang lebih mendalam, mereka分别是 pengesahan kualiti, nilai jualan semula pertama dan ekosistem pengguna.

Bincangkan pengesahan kualiti dahulu, baru-baru ini Beijing Off-road bekerjasama dengan CCTV Economic, pada kenderaan BJ30 Traveler yang telah dikemudikan 150,000 km, bongkaran siaran langsung di seluruh rangkaian, pada akhir menunjukkan enjin turbo tiada karat karbon, transmisi tiada kebocoran dan tiada keausan, pakej bateri tiada bonggol dan tiada penurunan prestasi, chassis tiada karat dan tiada tumpahan minyak, keseluruhan keadaan kenderaan hampir kereta baharu. Kamera CCTV juga masuk ke kilang super BAIC Zhuzhou, mendedahkan bengkel penergian automasi 100%, peralatan stamping gred 5,000 tan dan lain-lain teknologi pembuatan tinggi. BJ30 Traveler menggunakan 150,000 km bongkaran membuktikan “tempat yang tidak kelihatan adalah kecekapan sebenar”,  bukan iklan, ini bongkaran untuk anda lihat ketulusan keras.

Lalu bincangkan nilai jualan semula pertama, mengikut Persatuan Pengedaran Kereta China “Laporan Nilai Jualan Semula Kereta Jun 2026”, BJ30 Traveler dengan nilai jualan semula tinggi 69.5%, naik ke puncak 100,000-150,000 Yuan SUV Kompak Jenama Sendiri nilai jualan semula teratas. Di sebalik nilai jualan semula tinggi, adalah pengiktirafan综合 keupayaan pasaran, reputasi, ketahanan jenama. Di pasaran kereta terpakai, pengguna mengundi dengan kaki, dan BJ30 Traveler menang.

Selepas itu bincangkan ekosistem pengguna, Beijing Off-road  “Ekosistem Pengguna Yueye 5+” merangkumi tapak, kelab, aktiviti, perkhidmatan, penambahbaikan lima dimensi. 366 kelab di seluruh negara, lebih 100,000 ahli, rata-rata 1,500 lebih acara setahun, dan ada tiga tapak Offroad tema percuma dibuka percuma untuk pemilik kereta. Beijing Off-road yang dijual bukan satu kenderaan, tetapi satu gaya hidup.

Dalam zaman pembikinan kereta viral merajalela, Beijing Off-road memilih laluan yang lebih sukar tetapi lebih kukuh, itulah menggunakan enam puluh tahun pengumpulan pembikinan kereta menjadi rakan masa.  8,030 unit jualan bulanan BJ30 Traveler, bukan kebetulan jualan luar biasa, tetapi realisasi pasti pendekatan jangka panjang di pasaran.

Seperti yang dikatakan Zhang Guofu:  “Kami sentiasa percaya, pengguna adalah jawapan Beijing Off-road.”  Setiap momen gemilang BJ30 Traveler, datang dari pengiktirafan pasaran, tepukan industri, dan lebih daripada itu kepercayaan pengguna global.

Kesimpulan：

Makna naik ke puncak BJ30 Traveler, jauh lebih daripada kemenangan jualan satu model. Ia menandakan persaingan logik pasaran SUV Kotak sedang berlaku perubahan fundamental, dari siapa bentuk lebih kotak kepada siapa lebih faham keperluan pengguna semua senario, dari siapa trafik lebih besar kepada siapa kualiti lebih mampu dituai masa. Tambahan dasar pertukaran super 30,000 Yuan, ambang pembelian berharga 69,900 Yuan bermula, waranti seumur hidup keseluruhan kereta untuk pemilik pertama! Pada masa ini, BJ30 Traveler sedang menggunakan kelebihan produk Offroad Super, Saiz Super, Hemat Super ditambah hak pengguna tulus hingga ke hulu, mereka bentuk semula piawaian nilai SUV Kotak kelas 100,000 Yuan. Apabila BJ40 menewaskan Tank 300, BJ30 Traveler mengatasi Haval Big Dog, BJ40 Julat Diperluas terus mendominasi senarai, Beijing Off-road menggunakan prestasi menang tiga garis membuktikan dalam arena kereta Off-road, pengumpulan kepakaran profesional enam puluh tahun, sentiasa lebih berkesan daripada cerita trafik tiga tahun!

Antara begitu banyak produk SUV kotak, hanya BJ30 yang menangkap beberapa perbezaan yang berbeza.

Pada masa ini, persaingan di segmen SUV kotak kategori 100,000 terus panas, banyak model menonjolkan reka bentuk luar yang keras, tetapi pilihan yang serentak dapat mengimbangi prestasi off-road ringan, ruang keluarga dan kos penggunaan yang rendah adalah tidak banyak.

Data jualan runcit hujung bulan Jun 2026 telah dikeluarkan, jualan bulanan Beijing Off-road BJ30 Pengkembara mencapai 8,609 unit, menaungi juara jualan bulanan pasaran SUV kotak kategori 100,000, menjadikan laluan off-road niche menghadapi kitaran persaingan baharu.

Pencapaian prestasi jualan yang cemerlang ini bukanlah kebetulan, maka kami akan membedah logik kejayaan model ini dari empat dimensi iaitu struktur pasaran, kekuatan produk, operasi pengguna, dan strategi jenama, daripada data jualan menuju nilai jangka panjang produk, menyusun semula sebab asas mengapa BJ30 Pengkembara mengubah pasaran niche.

Jualan 8,000 unit berjaya dicapaiStruktur SUV kotak off-road ringan berubah secara rasmi

Perlu diperhatikan, semasa menaungi juara jualan bulanan, BJ30 Pengkembara menyiapkan pengeluaran 150,000 unit kereta pada Jun, dua data ini bergabung membentuk tonggak penting perkembangan model.

Daripada senarai jualan runcit hujung, jualan BJ30 Pengkembara memimpin sedikit di kedudukan kedua Haval Dog, manakala jualan bulanan model pesaing lain tidak melangkaui 3,000 unit, jurang jualan antara model teratas dan produk hujung sudah kelihatan.

Sebagai SUV kotak pertama di negara ini yang dilengkapi arkitektur Hybrid HEV, jualan bulanan lebih 8,000 unit membuktikan laluan off-road ringan Hybrid telah mendapat pengiktirafan meluas pasaran, tidak sampai dua tahun mencapai serahan 150,000 unit kereta, juga menjadikannya sebagai SUV off-road ringan dengan kelajuan pengeluaran kilang tercepat dalam industri.

Pemimpin dalam senarai bulanan hanyalah permukaan, prestasi memimpin jangka panjang di pelbagai segmen laluan, baharu membina kedudukan penanda aras pasaran bagi model tersebut.

Diketahui, BJ30 Pengkembara telah merebut kedudukan pertama jualan SUV Hybrid HEV buatan tempatan selama 24 bulan berturut-turut, selama dua tahun berturut-turut merangkul puncak jualan SUV kotak HEV Hybrid dan model Hybrid HEV buatan tempatan. Pada masa yang sama mengekalkan kedudukan pertama kadar nilai semula bagi SUV Kompak buatan tempatan 100,000 hingga 150,000. Kepimpinan berterusan pelbagai dimensi jualan, Hybrid, dan nilai semula menjadikan model ini membentuk kelebihan persaingan stabil di pasaran off-road ringan.

Seterusnya, perubahan data senarai juga menggambarkan perubahan logik persaingan keseluruhan laluan SUV kotak off-road ringan. Sebelumnya, persaingan model SUV kotak harga sama kebanyakan tertumpu pada tahap bentuk luaran, kuasa bahan api adalah pilihan utama pasaran.

Jualan panas berterusan BJ30 Pengkembara, menarik segmen pasaran condong ke laluan teknologi Hybrid, piawaian penilaian pengguna memilih kereta, juga daripada semata-mata mengutamakan luaran, secara beransur-ansur beralih ke dimensi yang lebih komprehensif seperti teknologi kuasa, nilai keluarga skena penuh.

『Off-road Melampau, Besar Melampau, Jimat Melampau』Kekuatan Serba BolehMembina Penghalang Persaingan Kategori

Akar punca perubahan struktur pasaran, terletak pada BJ30 Pengkembara mencipta kekuatan produk 'Imbang' 『Off-road Melampau, Besar Melampau, Jimat Melampau』, membentuk daya saing berbeza berbanding model aras sama. Tiga kelebihan utama sepadan dengan prestasi off-road, skena keluarga, kos penggunaan jangka panjang tiga keperluan utama pengguna, melengkapi kelemahan sedia ada SUV kotak tradisional.

Pertama, ramai pengguna keluarga memilih model off-road ringan, akan bimbang mengimbangi keselesaan keluarga perlu mengorbankan prestasi melalui, BJ30 Pengkembara bergantung pada Beijing Off-road enam puluh lebih tahun pengumpulan teknologi off-road, memberikan penyelesaian seimbang.

Model dilengkapkan dengan arkitektur Hybrid HEV Enam Mod Empat Roda Tiga Enjin Eksklusif, sistem empat roda tindak balas hanya 30 milisaat, ditambah enam mod kuasa boleh laras, kunci tenaga tengah dan struktur had licin elektronik empat roda, berserta sistem kawalan地形 ATS (ATS All Terrain Control). 'Off-road ringan' di sini menunjukkan ambang kemasukan yang lebih rendah, bukan melemahkan kemampuan off-road, keseluruhan perkakasan boleh dengan mudah menangani jalan tidak diperkeras, lumpur, cerun curam dan pelbagai keadaan jalan kompleks lain, pemandu biasa juga boleh dengan mudah menyelesaikan pengekangan ringan.

Seterusnya, reka bentuk luaran SUV kotak menarik ramai pengguna keluarga, kegunaan ruang sebenar adalah piawaian utama menentukan pengalaman penggunaan kereta harian, BJ30 Pengkembara mencapai tahap kepimpinan dalam kalangan model serendah pada tahap ruang.

Model mempunyai paksi panjang melampau 2,820 mm, yang membawa nisbah ruang kabin 66%, juga satu-satunya model di SUV kotak 100,000 yang menyediakan susun atur tujuh tempat duduk besar. Kerusi baris belakang boleh dilipat sepenuhnya untuk membentuk 1,496 liter ruang belakang rata, panjang terentang mencapai 1.92 meter, seluruh kereta susun atur 38 ruang penyimpanan bebas, sama ada perjalanan jangka pendek keluarga, kemping luaran membawa peralatan, atau mengangkut barang besar, boleh menyesuaikan kepelbagaian skena penggunaan.

Ketiga, prestasi penjimatan tenaga yang dibawa oleh arkitektur Hybrid, adalah kelebihan utama yang memukau pengguna keluarga biasa, juga melengkapi kekurangan konsumé bahan api tinggi SUV kotak bahan api tradisional.

Data rasmi menunjukkan, versi dua roda konsumsi bahan api komprehensif 100 km serendah 5.85 liter, versi empat roda konsumsi bahan api 100 km 6.45 liter, Afrika Selatan, Indonesia, Emiriah Arab Bersatu dan lima negara lain pembuat blog kereta di keadaan jalan ekstrem ujian sebenar, konsumsi bahan api 100 km semua dikawal dalam 5 liter, keadaan penuh minyak jarak boleh pecah 1,000 kilometer. Model menggunakan struktur HEV tanpa pakej bateri voltan tinggi, tiada keperluan pengecasan luaran, mengisi minyak boleh sahaja menyelesaikan penambah tenaga. Selain itu, pemilik pertama menikmati jaminan keseluruhan kereta seumur hidup merangkumi 99% komponen, mengimbangi tiga keperluan penggunaan kereta menjimatkan minyak, masa, dan tenang.

Insight Keperluan Ditambah Hak JujurReputasi Memacu Pertumbuhan Jualan Jangka Panjang

Dikatakan, kekuatan produk yang sempurna adalah asas model mencapai jumlah jualan, menangkap tepat keperluan pengguna, melaksanakan dasar pembelian kereta nilai tinggi, maka secara berterusan menguatkan daya tarikan pasaran model, membentuk lengkung pertumbuhan jualan stabil.

Sebelum ini pasaran off-road ringan wujud ruang kosong keperluan, sukar mencari model yang mengimbangi luaran SUV kotak dengan konsumsi rendah, BJ30 Pengkembara terawal melancarkan produk SUV kotak Hybrid HEV, menangkap tepat keperluan pengguna ini. Jenama juga secara berterusan mengumpul maklum balas pemilik kereta, hasilkan produk cepat, model versi bersinar menukar bateri AGM khusus dengan jangka hayat tiga kali bateri biasa, melaksanakan cadangan pengoptimuman yang dicadangkan pengguna dengan cepat, secara berterusan mengeratkan jarak dengan pemilik kereta.

Ambang pembelian kereta terlalu tinggi, adalah sebab utama ramai pengguna meninggalkan SUV tegar, dasar pertukaran secara efektif menurunkan kos mendapatkan model. Beijing Off-road melancarkan subsidi pertukaran keseluruhan sistem 30,000 yuan untuk BJ30 Pengkembara, membeli pertukaran minimum 69,900 yuan, menurunkan ambang kemasukan SUV kotak tegar ke kawasan 70,000. Konsep produk kesaksamaan off-road tidak lagi terhad pada slogan, keluarga biasa dengan bajet terhad, juga boleh dengan mudah mendapatkan satu model yang mengimbangi keluarga dan off-road ringan.

Seterusnya, dasar pembelian ditambah dengan jaminan seumur hidup, OTA percuma seumur hidup dan hak aftersales lain, menggalakkan pemilik kereta melakukan penyebaran reputasi secara spontan.Kami perhatikan, ramai pemilik berkongsi pengalaman penggunaan di komuniti, media sosial, jangka panjang prestasi kualiti stabil dan gaya kerja jenama bertindak balas pantas pengguna, secara beransur membentuk kitaran penyebaran positif, menjadi daya gerak terselindung sokong jualan model terus meningkat.

Susunan Dua Laluan TerbentukBeijing Off-road Jenama ke atas melangkah langkah penting

Perlu diperhatikan, pencapaian tunggal BJ30 Pengkembara, juga melengkapkan susunan matriks produk keseluruhan Beijing Off-road, jenama di laluan off-road niche serentak berdiri tegak kedudukan teratas. Sekarang, di tiga laluan SUV tegar, off-road ringan, off-road range extender, Beijing Off-road merebut jualan yang bagus, susunan dua laluan produk lengkap sudah terbentuk.

Antara itu, BJ40 keluarga fokus off-road profesional jumlah jualan Jan-Jun 28,248 unit, kedudukan pertama pasaran off-road tegar, ditambah BJ30 Pengkembara prestasi memimpin di laluan off-road ringan, wajar diiktiraf. Manakala BJ40 versi range extender Jun jualan 3,135 unit, merebut juara jualan bulanan SUV off-road range extender, BJ40 produk utama juga Jan-Jun pasaran off-road tegar jualan/kecepatan ganda TOP1, dan tetap di tempat pertama SUV tegar tenaga baharu. Tidak sukar dilihat, dua pedang bersatu, strateginya dalam laluan profesional tegar dan keluarga off-road ringan yang berjalan selari, menyambut hasil pelaksanaan peringkat.

Seterusnya, majoriti pengguna pembelian kereta berpotensi akan ragu terhadap prestasi ketahanan jangka panjang model off-road ringan, media berwibawa ujian sebenar efektif menghilangkan kekeliruan pasaran.

Jun CCTV Ekonomi memulakan siaran langsung, menguraikan sepenuhnya satu unit kereta BJ30 Pengkembara sebenar yang telah merentasi 150,000 kilometer, pada masa yang sama melawat Pabrik Super Zhuzhou, sepanjang proses mendedahkan keadaan ketahanan keseluruhan kereta dan prosedur pembuatan pintar automasi. Enjin kereta selepas dibongkar, chasis, bateri tiada masalah pengumpulan umuran, kebocoran ketara, proses stamping automatik, pengelasan, pengecatan seluruh pabrik juga menunjukkan standard pembuatan kereta sepenuhnya, menggunakan keadaan kereta sebenar menghilangkan kebimbangan pengguna terhadap ketahanan model off-road ringan.

Dari sini dapat dilihat, penjualan panas berterusan BJ30 Pengkembara, juga menyediakan model pertumbuhan boleh dirujuk bagi keseluruhan segmen pasaran SUV off-road ringan. Model mengesahkan teknologi off-road profesional turun, memenuhi keperluan pengguna keluarga biasa, merangkumi nilai penggunaan kitaran penuh, laluan pembangunan ini mempunyai kebolehaksanaan, produk baharu laluan sama seterusnya, juga boleh merujuk kepada logik pembangunan produk dan operasi pengguna ini.

Ringkasan Che Yun

Daripada melihat data pasaran, konfigurasi produk, operasi pengguna dan maklumat pelbagai dimensi susunan jenama secara menyeluruh, jualan bulanan BJ30 Pengkembara Jun memecahkan lapan ribu unit, bukan haba jangka pendek yang didorong oleh aktiviti pemasaran jangka pendek, tetapi hasil yang tidak dapat dielakkan daripada kekuatan produk yang diasah, operasi pengguna jangka panjang, dan strategi jenama lengkap bersama-sama.

Seiring kedudukan juara jualan model terus stabil, arah pembangunan laluan SUV kotak off-road ringan kategori 100,000 juga semakin jelas, Hybrid, Keluarga, Nilai Tinggi Kitaran Penuh akan menjadi trend utama perkembangan segmen pasaran. Berdasarkan susunan dua laluan produk BJ40 Off-road Profesional, BJ30 Off-road Ringan Keluarga, Beijing Off-road juga akan berterusan menyertai pembaharuan iterasi pasaran kereta off-road tempatan, terus melebarkan kumpulan penerima model off-road.

Among so many boxy products, only the BJ30 captured some distinct differences.

Currently, the competition in the 100,000 RMB boxy SUV segment is heating up, with many models featuring rugged exterior designs, yet few choices can simultaneously balance light off-road performance, family space, and low usage costs.

In June 2026, terminal retail data was released. The Beijing Off-road BJ30 Explorer single-month sales reached 8,609 units, topping the monthly sales chart in the 100,000 RMB boxy market, ushering the light off-road sub-segment into a new competition cycle.

This eye-catching sales performance was not accidental, so we will dissect the model's breakthrough logic from four dimensions: market landscape, product hard power, user operations, and brand strategy. Extending from sales data to long-term product value, we will outline the underlying reasons why the BJ30 Explorer is rewriting the sub-market.

8,000 Units Sales DeliveredLight Off-road Boxy Landscape Officially Shifts

It is worth noting that while topping the sales chart in a single month, the BJ30 Explorer completed the production of 150,000 units in June. The combination of these two data points constitutes a key milestone for the model's development.

Combining terminal retail lists, the BJ30 Explorer's sales slightly lead the runner-up, Haval Big Dog, while the single-month sales of other competitors did not break 3,000 units. A sales gap between top and tail models has already appeared.

As the country's first boxy SUV equipped with HEV hybrid architecture, over 8,000 units of monthly sales prove that the hybrid light off-road route has gained widespread market recognition. Achieving 150,000 units delivery in less than two years also makes it the lightest SUV in the industry to reach this production speed.

Leading in a single-month list is just the surface; the performance of long-term leading in multiple sub-segments is what solidifies the model's market benchmark position.

According to reports, the BJ30 Explorer has secured the No. 1 sales position in domestic HEV hybrid SUVs for 24 consecutive months and topped the HEV hybrid boxy and domestic HEV hybrid model sales charts for two consecutive years. It also holds the first place in resale value retention for 100,000-150,000 RMB domestic compact SUVs. Continuous leading in sales, hybrid sub-segments, and resale value multi-dimensionally has allowed the model to form a stable competitive advantage in the light off-road market.

Furthermore, the changes in list data also reflect the transformation of the competition logic in the entire light off-road boxy segment. Previously, competition among boxy models at similar price points focused mostly on exterior styling, with fuel power being the mainstream choice.

The continuous hot sales of the BJ30 Explorer drive the sub-segment towards the hybrid technology route. Consumers' criteria for car selection are gradually shifting from solely valuing appearance to more comprehensive dimensions such as power technology and full-scenario family value.

Super Off-road, Super Large, Super Economical All-round StrengthBuilding Category Competition Barriers

The core root of the change in market landscape lies in the BJ30 Explorer creating balanced product strength of 'Super Off-road, Super Large, Super Economical', forming differentiated competitiveness distinct from same-class models. The three core advantages correspond to the three major user core demands: off-road performance, family scenarios, and long-term usage costs, filling in the shortcomings commonly existing in traditional boxy SUVs.

Firstly, when many family users choose light off-road models, they worry that balancing family comfort means sacrificing off-road performance. Relying on over 60 years of off-road technology accumulation by Beijing Off-road, the BJ30 Explorer provides a balanced solution.

The model is equipped with a dedicated three-engine four-wheel drive six-mode HEV hybrid architecture. The four-wheel drive system response is only 30 milliseconds, paired with six adjustable power modes, energy mid-lock, and four-wheel electronic limited slip structure, combined with the ATS all-terrain control system. Here, 'light off-road' points to a lower entry threshold, not weakening off-road capability. The entire hardware set can easily handle unpaved roads, mud, steep slopes, and other complex road conditions. Ordinary drivers can also easily complete light off-road recovery.

Secondly, the boxy appearance attracts many family users, but spatial practicality is the core standard determining daily usage experience. The BJ30 Explorer achieves a leading position in space among the same class.

The model boasts a 2820mm super-long wheelbase, bringing a 66% cabin space ratio. It is also the only model in the 100,000 RMB boxy segment that provides a large seven-seater layout. After the rear seats are fully folded, it forms a 1496-liter pure flat trunk, with an extended length of 1.92 meters. The whole vehicle has 38 independent storage spaces. Whether it is a family short trip, outdoor camping loading equipment, or moving large items, it can adapt to diverse usage scenarios.

Thirdly, the low energy consumption performance brought by the hybrid architecture is a key advantage that wins over ordinary family users, also filling the pain point of high fuel consumption in traditional fuel boxy SUVs.

Official data shows that the two-wheel drive version's comprehensive fuel consumption per 100 kilometers is as low as 5.85 liters, while the four-wheel drive version is 6.45 liters. Automotive bloggers from South Africa, Indonesia, UAE, and other five countries tested in extreme road conditions. Fuel consumption per 100 kilometers was all controlled within 5 liters. With a full tank, range can exceed 1,000 km. The model adopts an HEV structure without high-voltage battery packs, requiring no external charging; refueling completes energy replenishment. In addition, first owners can enjoy a lifetime whole vehicle warranty covering 99% of components, balancing saving fuel, saving time, and worry-free three usage demands.

Demand Insight Plus Sincere BenefitsWord-of-Mouth Drives Sustainable Sales Growth

Said simply, perfect product strength is the foundation for the model's sales volume. Precisely capturing user needs and landing high cost-performance purchasing policies continuously amplifies the model's market appeal, forming a stable sales growth curve.

Previously, there was a long-term demand void in the light off-road market. It was difficult to find models in the market that balanced boxy appearance with low fuel consumption. The BJ30 Explorer launched HEV hybrid boxy products first, precisely grasping these user demands. The brand also continuously collects owner feedback for rapid iteration. On the Highlight Edition model, an AGM dedicated battery with three times the lifespan of ordinary batteries was replaced. Rapidly landing user-proposed optimization suggestions, it continuously narrows the distance with owners.

High purchase thresholds are the main reason many consumers give up on hardcore SUVs. Trade-in policies effectively lower the entry cost for the model. Beijing Off-road launched a 30,000 RMB trade-in subsidy for the entire series of the BJ30 Explorer. With a trade-in, the lowest entry price is 69,900 RMB, bringing the threshold for hardcore boxy SUVs down to the 70,000 RMB level. The product concept of off-road equality is no longer limited to slogans. Ordinary families with limited budgets can also easily get a model balancing family use and light off-road.

Furthermore, purchasing policies combined with lifetime warranty and lifetime free OTA and other after-sales benefits push owners to spontaneously spread word-of-mouth. We noticed that many owners share usage experiences in communities and social platforms. Long-term stable quality performance and the brand's quick response style gradually form a positive circulation, becoming the implicit push force supporting the model's continuous high sales.

Dual-line Layout FormedBeijing Off-road Brand Takes a Key Step Upward

It is worth noting that the single-model breakthrough of the BJ30 Explorer also perfects the overall product matrix layout of Beijing Off-road. The brand stabilizes at the top position simultaneously on multiple off-road sub-segments. Currently, on the hardcore off-road, light off-road, and range-extended off-road tracks, Beijing Off-road has secured good sales. The complete product dual-line layout has taken shape.

Among them, the BJ40 family, which focuses on professional off-road, accumulated 28,248 units in sales from January to June, ranking first in the hardcore off-road market. Combined with the BJ30 Explorer's leading performance in the light off-road track, this is praiseworthy. The BJ40 range-extended version sold 3,135 units in June, winning the range-extended off-road monthly sales crown. The BJ40 single item is also the No. 1 in both sales and growth rate in the hardcore off-road market from January to June, and firmly holds the first place in new energy hardcore off-road. It is not difficult to see that with dual swords combining, its strategic implementation of parallel professional hardcore and family light off-road lines has welcomed phased implementation results.

Furthermore, most potential purchasing users have doubts about the long-term durability performance of light off-road models. Authoritative media field testing effectively resolves market concerns.

In June, CCTV Finance launched a live broadcast, completely disassembling a real BJ30 Explorer vehicle with 150,000 km of mileage. It also visited the Zhuzhou Super Factory, making the whole vehicle durability condition and automated intelligent manufacturing process fully public throughout. The disassembled vehicle's power system, chassis, and battery showed no obvious aging or leakage issues. The factory's fully automated stamping, welding, and painting processes also intuitively displayed the whole vehicle manufacturing standards, using real vehicle conditions to dispel user concerns about the durability of light off-road models.

It can be seen that the continuous hot sales of the BJ30 Explorer also provide a scalable growth paradigm for the entire light off-road SUV sub-market. The model verifies that the development path of professional off-road technology sinking, fitting ordinary family user needs, and covering full-cycle usage value is feasible. Future new products in the same track can also refer to this product creation and user operation logic.

CarCloud Summary

Comprehensive market data, product configuration, user operations, and brand layout multi-dimensional information indicates that the BJ30 Explorer's June monthly sales breaking 8,000 units is not short-term sales heat catalyzed by short-term marketing activities, but an inevitable result under the combined action of product power polishing, long-term user operations, and complete brand strategy.

As the model's sales champion status continues to solidify, the development direction of the 100,000 RMB light off-road boxy track gradually becomes clear. Hybridization, family orientation, and full-cycle high value will become the main development trends of the sub-market. Relying on the dual-line product layout of BJ40 professional off-road and BJ30 family light off-road, Beijing Off-road will also continuously participate in the iteration and reform of the domestic off-road market, continuously broadening the audience group of off-road models.

Countless business histories prove that the moment everyone recognizes the landscape is unbreakable, the true breaker-out will grow in the cracks.

When a mature market truly undergoes qualitative change, it is often not because a new product appeared, but because the name of the number one changed. Tesla in the automotive industry, Apple in smartphones, DJI in drones, all are like this.

Against the backdrop of countless box-style products emerging and the light off-road track becoming increasingly crowded, such moments of symbolic significance are also arriving successively.

In June 2026, the BJ30 Traveller achieved a monthly sales volume of 8,609 units, topping the sales list of the 100,000-level light off-road box-style market under the same caliber statistics; in the same month, the 150,000th vehicle officially came off the line, becoming the model in China's light off-road SUV that reached 150,000 sales fastest.

The BJ30 Traveller accumulated 150,000 units of sales in less than two years, such a growth speed is not common even in the entire box-style track. But if understanding these merely as an overtake, it undoubtedly underestimates its significance.

Just as BJ40 firmly stays first in the hardcore off-road market, and BJ40 EREV also dominates the EREV box-style market similarly, on a track where competition continues to heat up, true overtaking has never been about chasing opponents, but redefining the endpoint of competition.

BJ40 precisely cracked the 'scenario fragmentation' pain point long existing in the hardcore off-road market, while BJ30 Traveller redefines, not the ceiling of a single parameter, but what kind of user a 100,000-level light off-road SUV should be for, what kind of problems to solve, and what kind of value to create. Along with this, it also redefines the relationship between off-roading and family—they have never been an either-or choice, but a lifestyle that can achieve each other and empower each other.

Therefore, the peak of the BJ30 Traveller is an even clearer signal that under the iteration of competition logic, the light off-road box-style market has entered a new competition cycle.

A New Interpretation of Energy Conservation in Light Off-roading

In the light off-road track of the past few years, it seems to adhere to an iron rule: the stronger the off-road parameters, the higher the product value.

But under the iteration of consumer groups, the track logic has welcomed a fundamental shift. For the vast majority of users, off-roading is just going wild occasionally, not climbing mountains every week. The value standard deciding light off-road is not simply how high the limit of off-road capability is, but whether it can achieve balance among various scenarios like off-roading, urban commuting, and family travel.

On June 12, at the BAIC Zhuzhou Super Factory, the BJ30 Traveller used an all-network public teardown to hand in a set of brand new problem-solving ideas.

Under the live streaming lens, the key component status of this car was laid bare before the audience one by one: engine turbo carbon deposits are extremely few, transmission casing has no oil leakage, internal gears have no wear pits, battery pack has no bulging, liquid leakage, or degradation, sub-frame and suspension arms have no rust or oil seepage.

What the teardown truly validates is not just the mechanical status after 150,000 kilometers, but the balance of a HEV light off-road model in long-term, multi-scenario usage.

Currently, the light off-road market has multiple technical routes. Pure electric power is quiet, smooth, and responds directly, but energy replenishment highly relies on charging facilities; for plug-in hybrid vehicles, after the battery runs out, fuel consumption performance and driving texture will both show obvious slumps.

In comparison, HEV is actually a more balanced choice. No charging piles needed, no range anxiety, fuel up and go; at low speed the motor startup is light and quick with direct response, during cruising the engine runs efficiently, balancing fuel economy.

This balance, in essence, is a response to users' real life scenarios. Not performing outstanding only in one scenario, but able to switch freely between daily life and distance—no awkwardness on workdays, no nervousness on holidays.

Of course, we must also avoid a 'concept trap'.

The 'Light' in 'Light Off-roading', many mistakenly think means reducing off-road performance. In fact, the 'Light' here lowers the experience threshold, not product capability. Although consumers may not challenge extreme road conditions every day, they still hope the vehicle has reliable passability in complex scenarios like muddy ground, gravel roads, wet slippery tracks.

Just as BJ30 chose 'Triple Power', instead of the more common 'Double Power' on the market, it also lies in the understanding of off-road capability.

Double power hybrid systems represented by Toyota THS, Honda i-MMD are already mature enough in urban commuting scenarios, but for a light off-road positioned SUV, the double power architecture with only front drive motors, when facing low adhesion road conditions like cross-axles, mud, gravel roads, still has certain limitations in power response and four-wheel drive distribution.

The Triple Power Four-Wheel Drive Six-Mode HEV Hybrid System equipped on BJ30 Traveller, the whole system consists of a hybrid dedicated engine with thermal efficiency reaching 41%, front drive motor and rear axle drive motor. The three power sources each have their own duties: engine responsible for high-speed cruising and continuous output, front motor bears daily driving like startup, acceleration, rear motor is when vehicle needs recovery, climbing, or driving on unpaved roads, provides stronger low-speed torque and rear-wheel drive power.

Matching the only 'Three Major Components for Travelling Off-roading' in the same class: Electric 4WD, Energy Center Lock, ATS All-Terrain Control System, equivalent to equipping the vehicle with a 'Smart Brain', can automatically identify slipping wheels and transfer power instantly to wheels with adhesion, achieving easy recovery, making the journey worry-free.

Off-roading is capability, Life is the Purpose

Regardless of which route, the power form is never the goal, but the means.

In the auto circle of these few years, it always gives people a feeling of 'over-hyped', more and more technologies, configurations and concepts are stacked endlessly, but may not truly solve users' actual needs. But humans are the measure of all things, truly top-tier technology never obsesses over so-called 'Disruption', but without needing users to bow down to accommodate, whether power form, space configuration, like electric power, they are quietly and deeply supporting, proactively holding up our lives.

Especially for family users, an excellent light off-road, besides answering which technical route is more balanced, also needs to answer three more realistic questions: whether it saves more when driving, whether it's more comfortable when sitting, whether it carries more.

Solving these is the most powerful annotation of 'Disruption'.

Previously, BJ30 Traveller conducted real-world fuel consumption tests in multiple countries overseas, participated by auto bloggers from five countries: South Africa, Indonesia, UAE, Poland, Mexico. Test scenarios included urban congestion, highway cruising, unpaved roads, long-distance self-driving and complex weather, far more close to light off-road users' daily life than standard conditions. Finally, BJ30 Traveller's measured 100km fuel consumption in every country was all below 5L.

Converting this measured data into usage costs, calculated based on driving 15,000 kilometers a year, BJ30 Traveller compared to same-level fuel SUV, can save about 4,000 yuan in fuel costs annually—even compared with many A0-class small cars, its usage cost is still more advantageous.

If low usage cost lowers the ownership threshold, then space determines whether a car can truly integrate into family life.

Family users' demand for space, is not 'big enough', but 'flexible enough'. This also redefines what truly valuable space means: not just dimensional advantages, more in letting families, when facing various 'planned' and 'unplanned', have stronger calm response ability.

The BJ30 Traveller's thinking style is very direct: rather than making space a book advantage, better to turn it into an experience advantage. 2820mm wheelbase, 3-row 7-seat layout and 66% usable space ratio, ensures that every family member can have reasonable seating space when fully loaded; 978mm rear legroom combined with more spacious third row, as much as eliminate the compromise feeling of traditional 7-seat SUV 'Third row is only for emergency'.

Scenarios most commonly encountered by family cars, often are sudden large item moving, temporarily increased travel numbers, or spontaneous short-term camping.

After BJ30 Traveller second row seats folded down, can form 1496L flat loading space. Whether large furniture, appliances during moving, or camping gear, skiing equipment, can easily accommodate; return trip parents stuffed local specialties, Sam's Club etc. warehouse store purchased large items also no need to worry about loading space. Whole car 38 storage spaces, let water cups, umbrellas, documents, computers etc. daily items each have their place.

The recently launched BJ30 Traveller Highlight Edition, is another extension of product value boundaries.

The Highlight Edition adds exclusive paint, fashion modification kit, Star ring hubcaps and orange interior, further emphasizing youthfulness and personalized expression; seat heating and ventilation, steering wheel heating, rain sensing auto window close, 64-color ambient lights, HiFi audio etc. comfort config additions, further improved daily usage quality feeling.

And when a car truly integrates into life scenarios, in every high-frequency usage moment making people feel 'chose right', recognition will naturally precipitate into word of mouth, word of mouth further converts into recommendation. Looking further out, it changes not only a product's market value, but also upgrading consumers' value cognition on light off-roading, a new life travel mode.

The Endgame of Products is Always User Value

Everyone says in this impetuous era, mindshare is the last battle. What is mindshare? Traffic recedes, noise dissipates, the precipitated value is probably mindshare.

Currently, total traffic peaks, per capita attention continues to be scarce, user perception of marketing information also becomes increasingly fatigued. Truly able to cross cycles, continuously growing brands, often are not brands most good at chasing traffic, but those able to continuously occupy user mindshare.

In the final analysis, it is standing with users.

Many people think a car's word of mouth starts after listing. But for BJ30 Traveller, its word of mouth, actually started brewing before the product was born.

Several years ago, box-style started becoming market hot spot, at that time each car enterprise almost put attention on larger sizes, stronger 4WD, higher passability on, industry competition constantly upgrading to 'Harder'.

However, in auto forums, social platform comment sections, users discussed another matter.

'If only box-style cars could save fuel like hybrid cars.' 'Why can't there be a box-style that doesn't need charging, has 4WD, and low fuel consumption?'

These voices seem scattered, but reflect a newly forming new demand: what consumers want is not a more extreme off-road vehicle, but a light off-road SUV that can truly integrate into daily life.

BJ30 Traveller choosing the HEV route, launching domestic first HEV hybrid box-style, is precisely a response to this demand—in other words, it is not defining demand, but discovering demand.

Beijing Off-road did not treat product launch as the end point, but regarded it as the beginning of continuous iteration.

There is user feedback, hope to further improve battery durability during long-term vehicle use. Less than a product cycle, this suggestion was reflected on BJ30 Traveller Highlight Edition—new car upgraded mounting long-life dedicated AGM battery, cycle life reaches 3 times of ordinary battery.

Such changes seem like just a component upgrade, behind which reflects the change of product development ideas: not enterprise defining what users need, but letting users participate in product growth.

This continuous 'listen to advice' ability, also gradually precipitated into BJ30 Traveller's word of mouth asset. According to data released by China Automobile Dealers Association, BJ30 Traveller with 69.5% retention rate ranks first among 100,000-150,000 yuan independent compact SUV retention rate.

BJ30 Traveller is also continuously extending user experience. At the purchasing link, Beijing Off-road launched '30,000 Super Trade-in Policy', trade-in users and new purchase users can both enjoy. BJ30 Traveller whole series super trade-in price as low as starting at 69,900 yuan, pulling hardcore box-style SUV entry threshold to 70,000-level price range.

Looking back, BJ30 Traveller's growth trajectory, actually formed a clear development logic: insight real demand, quickly respond demand, continuously iterate product, then through user word of mouth complete value precipitation. Sales, retention rate and user recognition, seem to be three independent results, essentially are answers after the same set of product logic constantly verified by market.

This path, might become the whole industry's reference template, therefore worth deconstructing, continue to focus.

After all, number one will eventually constantly replace, but truly able to change industry, has always been that set of new value standards behind the list. And this, might be BJ30 Traveller ascending 100,000-level light off-road box-style market, most weighty era significance.

When it comes to the more competitive automotive niche segments of the past couple of years, the "Boxy SUV" definitely ranks high. As a classic design with a century-long heritage, even though car design has undergone such long evolution, it remains a timeless masterpiece. Facing this market demand, major automakers have also increased investment in the Boxy SUV market, leading to increasingly fierce competition, and consumers are also overwhelmed by choices in the Boxy SUV market. So the question arises, with a budget of over 100,000, which Boxy SUV is more worth buying?

Large Boxy SUV at 100,000 Level

Since we are here, let's look at sales data first. After all, a model that most consumers choose, its comprehensive strength and product quality must be solid. Just in the past June, a Boxy SUV achieved a dazzling result of over 8,000 units, topping the 100,000-level niche market sales champion. It is the "BJ30 Traveler" priced at just 99,900 starting.

Those who know Beijing Off-road are clear. As the recognized "Creator of Chinese Off-Road Vehicles", whether in the off-road circle or Boxy SUV field, it has absolute say. Against the background of such deep historical heritage and strong technical strength, Beijing Off-road naturally knows what car users want.

Therefore, we can see BJ30 Traveler inheriting the Boxy SUV classic hardcore styling while integrating many Chinese cultural elements, such as the exclusive Five-Star Ring Through Light group in the class. Plus pairing with full electric style modification kit and cool color schemes, not only significantly improving exterior recognition but also meeting the technology sense and youthfulness pursued by young people.

Turning eyes to the interior, everyone will find this A-level SUV positioned BJ30 Traveler. Its cabin space is actually larger than many mid-size SUVs. This thanks to optimized body design, making body width over 1.9 meters, wheelbase over 2.8 meters. Paired with seats supporting heating, ventilation, etc., even with five full passengers it is very spacious and comfortable. And it can also meet cargo needs when camping out.

Not just that. Considering young users also value smart experience, BJ30 Traveler is also clear on cabin configuration. From 15.6-inch central control large screen, full LCD instrument panel and multiple tech configurations, to in-vehicle system supporting smart voice recognition, hand-car interconnection, OTA upgrade and multiple common functions. All these are standard equipment. Smart experience is not inferior to new energy vehicles at the same price level.

At the same time, to make travel more worry-free and secure, BJ30 Traveler is also equipped with L2 level intelligent driving assistance system. It not only possesses nearly 20 high-perception hardware but also supports 540-degree panoramic image, vehicle deviation warning, front and rear collision warning, DOW door opening warning, lane change assist and active braking and multiple active assist driving functions. Allowing users to free hands and feet to some extent during long-distance driving, thereby reducing fatigue of long-time driving and improving driving safety.

"Off-road + Saving" All in One

Seeing this, I believe many people must be very expecting one thing. That as a hardcore SUV, what is its class-advancing strength? This involves mentioning the "Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture" equipped by BJ30 Traveler. This is composed of 41% thermal efficiency hybrid dedicated engine + front drive motor + rear drive motor. Through their respective specialties of long-distance energy saving, real-time recharging and instant burst, making this car possess the strength to cover all travel scenarios.

Let's look at the most direct data. Taking the newly launched BJ30 Traveler Hybrid Highlight Edition as an example, its rear motor increased power to 70kW on the original basis. This makes the vehicle's dual motor total power reach a stunning 200kW. More powerful than many fuel off-road vehicles equipped high power six-cylinder engines. Paired with intelligent 4WD system capable of automatically selecting optimal mode, and electronic center lock, four-wheel electronic limited slip, and intelligent electric ATS All-Terrain Control System and other hardcore off-road configurations. Also allowing this hardcore Boxy SUV to easily handle mud, sand and other high difficulty off-road scenarios. Thereby letting this price-level Boxy SUV say goodbye to "looks over substance" usage complaints.

Don't worry, while performance is strong, energy consumption won't necessarily increase. As the first HEV hybrid model in China Boxy SUV category. BJ30 Traveler equipped with efficient hybrid system. After testing by five-country automotive bloggers in South Africa, Indonesia, UAE, Poland, Mexico. All achieved fuel consumption not exceeding 5L per 100km results. Nearly half lower than same-level fuel SUVs. Truly realizing covering both city and wild all-scenario travel needs.

Master Driver Car Talk: Undoubtedly, BJ30 Traveler's reason for being able to in such fierce competitive niche market, rapidly top the 100,000-level Boxy SUV market sales champion. Core reason is that in this 100,000 level price range, letting users who love off-road but want to also consider home use buy a hardcore Boxy SUV that can truly cover all-scenario needs!

Sejarah perniagaan yang tidak terkira telah membuktikan, semakin tegas pendapat ramai bahawa struktur sudah kukuh dan tidak dapat diganggu, pemecah keadaan sebenar akan tumbuh di celah-celah tersebut.

Pasar yang matang benar-benar mengalami perubahan kualiti, bukan kerana penambahan produk baharu, tetapi kerana nama pertama bertukar. Tesla dalam automotif, Apple dalam telefon pintar, DJI dalam dron, semuanya sedemikian.

Dalam konteks produk kotak muncul tanpa henti, landasan off-road ringan semakin padat, saat bermakna sedemikian juga mula tiba.

Jun 2026, model BJ30 Traveler mencapai jualan tunggal 8,609 unit dalam satu bulan, menjuarai carta jualan pasaran SUV kotak off-road ringan kelas 100,000 dalam statistik yang sama; pada bulan yang sama, kenderaan kesepuluh seratus lima puluh ribu rasmi keluar dari talian pengeluaran, menjadi model SUV off-road ringan China paling pantas mencapai jualan 150,000 unit.

BJ30 Traveler mencapai kumuhan jualan 150,000 unit dalam masa kurang dua tahun, kecepatan pertumbuhan sedemikian tidak lazim di seluruh landasan SUV kotak. Tetapi jika hanya memahami ini sebagai satu perubahan keadaan, jelas merendahkan maknanya.

Seperti BJ40 yang tetap berada di tangga pertama pasaran off-road keras, BJ40 Extended-range juga menguasai carta pasaran kotak extended-range, di landasan di mana persaingan semakin panas, percikan sebenar, bukan mengejar lawan, tetapi mentakrif semula matlamat persaingan.

BJ40 tepat memecahkan 'kepingan skenario' yang sentiasa wujud dalam pasaran off-road keras, manakala BJ30 Traveler mentakrif semula, bukan had siling parameter tertentu, tetapi SUV off-road ringan kelas 100,000 sewajarnya untuk pengguna seperti mana, menyelesaikan masalah apakah, mencipta nilai apa, bersama itu, ia juga mentakrif semula hubungan off-road dan keluarga. Mereka tidak semestinya pilihan yang saling eksklusif, tetapi gaya hidup yang saling menyokong dan memberdayakan satu sama lain.

Oleh itu, kemenangan BJ30 Traveler ialah isyarat yang lebih jelas, di bawah perubahan logik persaingan, pasaran SUV kotak off-road ringan telah memasuki kitaran persaingan baharu.

Penjelasan Baharu Kelestarian Tenaga Off-Ringan

Dalam landasan off-road ringan beberapa tahun lalu, sepertinya berpegang pada satu undang-undang besi: semakin kuat parameter off-road, semakin tinggi nilai produk.

Tetapi di bawah pergantian kumpulan pengguna, logik landasan menerima perubahan asas. Bagi kebanyakan pengguna, off-road hanyalah sesekali bermain bebas, bukan setiap minggu perlu mendaki gunung dan melintasi lembah, piawai nilai off-road ringan bukan sahaja tentang seberapa tinggi had keupayaan off-road, tetapi sama ada mampu menyeimbangkan antara off-road, perjalanan bandar, perjalanan keluarga dan senario lain.

12 Jun, Pusat Super BAIC Zhuzhou, BJ30 Traveler menggunakan satu pembedahan terbuka rangkaian internet, memberikan satu idea penyelesaian baharu.

Di bawah kamera siaran langsung, keadaan komponen utama kenderaan ini terserlah satu persatu di hadapan penonton: tumpukan karbon pada turbin enjin sangat sedikit, bekas gearbox tidak ada bocoran minyak, gigi dalaman tiada kehausan dan lubang, pakej bateri tiada pembengkakan, kebocoran cecair, kemerosotan, rangka bawahan, lengan suspensi tiada karat, kebocoran minyak.

Pembedahan yang benar-benar mengesahkan, bukan sahaja keadaan mekanikal selepas 150,000 km, tetapi juga keseimbangan model off-road ringan HEV dalam penggunaan jangka panjang dan berbilang senario.

Sekarang pasaran off-road ringan mempunyai pelbagai laluan teknologi. Kuasa elektrik tulen senyap dan lancar, respons langsung, tetapi pengisian tenaga bergantung tinggi pada infrastruktur pengecasan; selepas bateri model Plug-in Hybrid habis, prestasi penggunaan minyak dan rasa memandu akan mengalami kemerosotan ketara.

Dibandingkan, HEV sebenarnya pilihan yang lebih seimbang. Tiada keperluan penyambung pengecas, tiada kegelisahan jarak, pergi selepas mengisi minyak; pada kelajuan rendah, motor bermula ringan, respons langsung, pada pengkiran, enjin beroperasi secara efisien, menyeimbangkan ekonomi bahan api.

Keseimbangan ini, pada asasnya, adalah respons terhadap senario kehidupan sebenar pengguna. Bukan hanya menonjol dalam satu senario, tetapi mampu bertukar secara bebas antara harian dan perjalanan jauh, hari bekerja tidak terasa janggal, cutian tidak berasa canggung.

Tentu saja, kita juga mesti mengelak satu "perangkap konsep".

"Ringan" pada "off-road ringan", ramai terkeliru berfikir ia bermaksud menurunkan prestasi off-road. Pada hakikatnya, "ringan" di sini, menurunkan ambang pengalaman, bukan keupayaan produk. Walaupun pengguna mungkin tidak mencabar laluan sempadan setiap hari, tetapi tetap berharap kenderaan mempunyai keupayaan melalui yang boleh dipercayai dalam senario kompleks seperti tanah berlumpur, jalan batu pecah, laluan basah licin.

Seperti BJ30 memilih "tiga enjin", bukan "dua enjin" yang lebih biasa di pasaran, juga terletak pada pemahaman keupayaan off-road.

Sistem hibrida "dua enjin" diwakili oleh Toyota THS, Honda i-MMD, sudah cukup matang dalam senario perjalanan bandar, tetapi bagi SUV yang dipositkan sebagai off-road ringan, arkitektur "dua enjin" yang hanya mempunyai motor pemanduan hadapan, apabila menghadapi paksi silang, tanah berlumpur, jalan batu pecah, dll. di mana daya lekitan rendah, respons kuasa dan pembahagian daya penggerak empat roda masih mempunyai batasan tertentu.

Sistem hibrida HEV "tiga enjin, penggerak empat roda, enam mod" yang dipasang pada BJ30 Traveler, seluruh sistem terdiri daripada satu enjin hibrida khas dengan kecekapan haba mencapai 41%, motor penggerak hadapan dan motor penggerak pelana belakang. Tiga sumber kuasa masing-masing menjalankan tugasan: enjin bertanggungjawab untuk pengkiran kelajuan tinggi dan output berterusan, motor hadapan menanggung pemanduan harian seperti permulaan, pecutan, motor belakang ketika kenderaan memerlukan pembebasan, mendaki cerun atau melalui jalan tanpa pemasangan, menyediakan tork kelajuan rendah yang lebih kuat dan daya penggerak roda belakang.

Disesuaikan dengan "Tiga Perkara Utama Off-Road Travel" yang unik dalam kelasnya: Penggerak Empat Roda Elektrik, Pengunci Tenaga Tengah, Sistem Kawalan All-Terrain ATS, anggapnya seperti memasang "otak pintar" untuk kenderaan, boleh mengenal pasti roda yang tergelincir secara automatik dan memindahkan kuasa serta-merta ke roda yang mempunyai daya lekitan, mewujudkan pembebasan yang mudah, membuat perjalanan tanpa kerisauan di belakang.

Off-road adalah keupayaan, kehidupan adalah matlamat

Apa pun laluan yang diambil, bentuk kuasa bukanlah matlamat, melainkan alat.

Dalam industri automotif beberapa tahun ini, selalu memberi rasa "kepuasan diri berlebihan", semakin banyak teknologi, konfigurasi dan konsep ditindan, namun belum tentu menyelesaikan keperluan sebenar pengguna. Tetapi manusia adalah skala bagi segala benda, teknologi tertinggi sebenar tidak berpegang pada apa yang disebut "pemberontakan", melainkan tanpa pengguna perlu membongkok menyesuaikan, apa pun bentuk kuasa, konfigurasi ruang, seperti elektrik yang mengalir tenang dalam air dalam, secara aktif mengangkat kehidupan kita.

Terutamanya bagi pengguna keluarga, satu off-road ringan yang cemerlang, selain menjawab mana laluan teknologi yang lebih seimbang, perlu menjawab tiga masalah yang lebih nyata: adakah ia lebih hemat semasa memandu, adakah ia lebih selesa semasa duduk, adakah ia memuat lebih banyak.

Menyelesaikan ini, adalah catatan terkuat bagi "pemberontakan".

Sebelum ini, BJ30 Traveler pernah menjalani ujian penggunaan minyak di tapak di banyak negara luar negara, dilibatkan oleh penulis blog automotif dari lima negara Afrika Selatan, Indonesia, UAE, Poland, Mexico. Senario ujian termasuk kesesakan bandar, pengkiran kelajuan tinggi, jalan tanpa pemasangan, perjalanan jauh sendiri dan cuaca kompleks, jauh lebih dekat dengan rutin pengguna off-road ringan berbanding keadaan piawai. Akhirnya, ujian sebenar BJ30 Traveler di setiap negara menunjukkan penggunaan minyak per 100km adalah kurang daripada 5L.

Menukarkan data ujian sebenar ini kepada kos penggunaan, mengira berdasarkan 15,000 km setahun, BJ30 Traveler berbanding SUV bahan api setaraf, boleh menjimatkan kira-kira 4,000 Yuan kos minyak setahun, bahkan jika dibandingkan dengan banyak kereta A0, kos penggunaannya tetap lebih mempunyai kelebihan.

Jika kos penggunaan yang rendah menurunkan ambang memiliki, maka ruang menentukan sama ada sebuah kenderaan boleh menyatu sepenuhnya dengan kehidupan keluarga.

Keperluan pengguna keluarga terhadap ruang, bukan "cukup besar", tetapi cukup "cukup fleksibel". Ini juga mentakrif semula apa yang disebut ruang yang benar-benar bernilai, bukan sahaja kelebihan dari segi saiz, lebih kepada membolehkan keluarga menghadapi pelbagai "dalam pelan" dan "luar pelan", mempunyai kemampuan berhadapan yang lebih tenang.

Cara berfikir BJ30 Traveler sangat langsung, daripada membuat ruang menjadi kelebihan di atas kertas, lebih baik menjadikannya kelebihan pengalaman. Wheelbase 2820mm, susun atur 3 baris 7 tempat duduk dan kadar ruang 66%, memastikan setiap ahli keluarga mempunyai ruang duduk yang sewajarnya ketika penuh, ruang kaki baris belakang 978mm配合 baris ketiga yang lebih lapang, menghilangkan rasa kompromi "baris ketiga hanya untuk kecemasan" pada SUV tujuh tempat duduk tradisional.

Senario paling biasa yang dihadapi pengguna keluarga, seringkali pemindahan barang besar secara mengejut, bilangan perjalanan yang bertambah secara sementara, atau perkhemahan jarak pendek yang berpulang-pulang.

Selaras selepas kerusi baris kedua BJ30 Traveler dilipatkan, boleh membentuk ruang muatan rata 1496L. Adanya perabot besar semasa pindah rumah, peralatan elektrik, atau peralatan perkhemahan, peralatan berseluncur salji, semua boleh ditampung dengan mudah; apabila balik, barang khas dari ibu bapa, barang besar yang dibeli di supermarket gudang seperti Sam's Club juga tidak perlu risau ruang muatan, semua kenderaan 38 tempat storan, membolehkan cawan air, payung, fail, komputer dan barang harian lain berada di tempat masing-masing.

BJ30 Traveler Light Highlight Edition yang diperkenalkan baru-baru ini, merupakan pengembangan sempadan nilai produk sekali lagi.

Edisi Highlight menambah cat khas, set modifikasi gaya, peluh ring bintang dan dalaman oren, lebih menekankan ekspresi pemakan dan peribadi, pemanasan dan pengudaraan kerusi, pemanasan stereng, tingkap automatik tertutup oleh pengesan hujan, lampu suasana 64 warna, audio HiFi penambahan konfigurasi selesa, secara lanjut meningkatkan kualiti penggunaan harian.

Dan apabila sebuah kenderaan benar-benar menyatu dengan senario kehidupan, pada setiap saat penggunaan frekuensi tinggi membuatnya terasa "memilih yang betul", pengiktirafan akan mendap semula menjadi testimoni, testimoni selanjutnya diubah menjadi cadangan. Melihat lebih jauh, ia mengubah bukan sahaja nilai pasaran sebuah produk, tetapi juga menaik taraf pemahaman nilai pengguna terhadap off-road ringan, satu gaya hidup baharu perjalanan.

Akhir produk, sentiasa nilai pengguna

Semua orang berkata di zaman yang gelisah, mind adalah pertempuran terakhir. Apakah mind? Trafik surut, kegaduhan bersurai, nilai yang terakumulasi kira-kira adalah mind.

Sekarang, jumlah trafik mencapai puncak, perhatian per kapita terus kekurangan, persepsi pengguna terhadap maklumat pemasaran juga semakin penat. Merek yang benar-benar mampu melintasi kitaran, pertumbuhan berterusan, seringkali bukan merek yang paling pakar mengejar trafik, atau merek yang mampu menduduki mind pengguna berterusan.

Pada asasnya, adalah berpihak dengan pengguna.

Ramai orang fikir, testimoni sebuah kereta bermula selepas pelancaran. Tetapi bagi BJ30 Traveler, testimoninya, sebenarnya telah mula fermentasi sebelum kelahiran produk.

Beberapa tahun lalu, kotak mula menjadi tumpuan pasaran, pada masa itu, syarikat automotif hampir memberi perhatian pada saiz lebih besar, penggerak empat roda lebih kuat, keupayaan melalui lebih tinggi, persaingan industri berterusan menuju升级 "lebih keras".

Walau bagaimanapun, dalam forum automotif, ruang komen platform sosial, pengguna berbincang perkara lain.

"Jika kotak juga boleh hemat minyak seperti kereta hibrida." "Mengapa tidak ada satu kotak yang tidak perlu dicas, ada penggerak empat roda, dan penggunaan minyak rendah?"

Suara-seolah ini kelihatan berselerak, namun mencerminkan keperluan baharu yang sedang dibentuk. Apa yang dikehendaki pengguna, bukan SUV off-road yang lebih ekstrem, melainkan SUV off-road ringan yang mampu menyatu dengan kehidupan harian.

BJ30 Traveler memilih laluan HEV, memperkenalkan kotak hibrida HEV pertama di negara ini, adalah respons terhadap keperluan ini, bagi kata lain, ia bukan mentakrif keperluan, tetapi menemui keperluan.

Beijing Off-road tidak menganggap pelancaran produk sebagai matlamat akhir, melainkan memandangnya sebagai permulaan iterasi berterusan.

Ada pengguna membalas, mencadangkan untuk meningkatkan ketahanan bateri dalam penggunaan jangka panjang kenderaan. Dalam masa kurang satu kitaran produk, cadangan ini tercermin dalam BJ30 Traveler Highlight Edition, kenderaan baharu upgraded memuatkan bateri AGM khas jangka panjang, umur kitaran mencapai 3 kali ganda bateri biasa.

Perubahan sedemikian seolah-olah hanya satu upgrade komponen, di sebaliknya mencerminkan perubahan fikiran pembangunan produk. Bukan syarikat mentakrif apa yang pengguna perlukan, melainkan membiarkan pengguna terlibat dalam pertumbuhan produk.

Kapasiti mendengar nasihat berterusan ini, secara beransur-ansur mendap menjadi aset testimoni BJ30 Traveler. Berdasarkan data yang dikeluarkan oleh Persatuan Edaran Automotif China, BJ30 Traveler menduduki tempat pertama dalam kadar penahanan nilai SUV kompak autonomi kelas 100,000-150,000 Yuan dengan kadar penahanan nilai 69.5%.

BJ30 Traveler juga terus mengembangkan pengalaman pengguna. Dalam fasa pembelian, Beijing Off-road memperkenal "Dasar Pertukaran Super 30,000", pengguna tukar ganti dan pengguna beli baharu boleh menikmati, harga pertukaran super siri BJ30 Traveler turun ke 69,900 Yuan ke atas, menurunkan ambang masuk SUV kotak keras ke julat harga 70,000.

Melihat ke belakang, laluan pertumbuhan BJ30 Traveler, sebenarnya membentuk logik pembangunan yang jelas: mengintai keperluan sebenar, tindak balas pantas terhadap keperluan, iterasi produk berterusan, seterusnya melalui testimoni pengguna menyelesaikan nilai. Jualan, kadar penahanan nilai dan pengiktirafan pengguna, kelihatan sebagai tiga hasil bebas, pada hakikatnya adalah jawapan selepas logik produk yang sama terus disahkan oleh pasaran.

Laluan ini, mungkin akan menjadi templat rujukan bagi seluruh industri, oleh itu, ia patut dibongkar, berterusan memerhatikan.

Bagaimanapun, juara nombor satu akhirnya akan berterusan bertukar, tetapi yang benar-benar mampu mengubah industri, selalu adalah piawai nilai baharu yang berada di sebalik carta. Dan ini, mungkin adalah makna zaman paling berat ketika BJ30 Traveler menjuarai pasaran off-road ringan kotak kelas 100,000.

June 12, Beijing Off-road held the launch event for the production of the 150,000th BJ30 Traveller and the Highlight Edition at the BAIC Zhuzhou Super Factory. The all-new BJ30 Traveller Highlight Edition launches Fuel and Hybrid models, with an official guide price ranging from 112,900 to 139,900 Yuan, and a super trade-in price ranging from 82,900 to 109,900 Yuan.

Please consult local dealers for financial policies, pricing, and benefits

Core Technical Information:

Regarding body dimensions, the BJ30 Traveller Highlight Edition measures 4730/1910/1790 mm in length, width, and height, with a wheelbase of 2820 mm, which is relatively long for a compact SUV. The cabin adopts a dual-screen layout with a 10.25-inch fully digital instrument cluster and a 14.6-inch central control screen. The infotainment system is powered by a Qualcomm Snapdragon 8155 chip, integrating Yueyequan App, Huawei HiCar connectivity, and multi-command voice interaction features.

Powertrain options include Fuel and Hybrid routes. The Fuel version is equipped with a 1.5T turbocharged engine, with a maximum power of 138 kW and a peak torque of 305 N·m, matched with a 7-speed wet dual-clutch transmission. The Hybrid version adopts a "Three-motor, Four-wheel drive, Six-mode" HEV architecture, consisting of a 1.5T HEV dedicated engine with 41% thermal efficiency, front drive motor, and rear drive motor. The four-wheel drive model has a system combined power of 301 kW and combined torque of 685 N·m. The Highlight Edition Hybrid model reinforces the rear axle motor, increasing power from 55 kW to 70 kW, replaced with an AGM battery with a cycle life about 3 times that of a standard battery, and equipped with VGT Variable Geometry Turbocharging technology.

In terms of energy consumption, official data shows the Fuel version's WLTC combined fuel consumption is 8.06 L/100km, and the four-wheel drive Hybrid version is 6.45 L/100km. According to official introduction, automotive bloggers from five countries recorded fuel consumption below 5L per 100km for the vehicle under different road conditions in actual tests in South Africa, Indonesia, UAE, Poland, and Mexico.

2026 Model Beijing Off-road BJ30 Modified Version - Cabin

Regarding intelligent driving, the vehicle is equipped with an L2-level assistance driving system, including 5 external cameras, 8 ultrasonic radars, and 2 millimeter-wave radars, supporting Lane Keeping, Active Braking, Transparent Chassis, 540° panoramic imaging, and other functions.

Regarding off-road configuration, the new car continues to use a unibody structure, retaining Electronic Center Lock, Four-wheel Electronic Limited Slip, and ATS All-Terrain Control System, providing Snow, Mud, Sand, and other modes. Maximum wheel-end torque is 5928 N·m, approach angle 25 degrees, departure angle 30 degrees, and ground clearance 215 mm.

June 13, Chengdu. On-site at Beijing Off-Road Chengdu Shengguo Store, 6 brand new owners happily receive new car keys.

Don't misunderstand, it's not about buying a million-dollar supercar, but the fact that one of these new cars brought this store to the 31,800th delivery milestone. Currently, the new energy sector sees rapid product iteration, with endless new technologies debuting in rotation. An old brand store deeply rooted locally for 15 years has steadily achieved over 31,800 in sales, and this achievement itself is noteworthy.

It is like an old noodle shop operating for 15 years right at your doorstep, having cumulatively sold over 30,000 portions of noodles. People's first reaction isn't just curious about the taste, but curious about what lasting attraction can keep a group of repeat customers time and again.

Mr. Guan, the owner of this 31,800th milestone model, is indeed a loyal repeat purchase user of the brand. On-site he sincerely shared: "Choosing Beijing Off-Road is choosing a lifestyle." This sentence sounds quite ritualistic, but placed in today's fiercely competitive car market, making old owners repurchase a second time is indeed not easy. It is enough to prove the model's product strength is solid, and the store's after-sales service is also caring and reliable. Now the car buying track is highly competitive, a store that can always treat every owner with heart is especially rare.

Chengdu Shengguo has been operating since 2012, deeply cultivated the southwest market for 15 years, and always adhered to the service original intention "Car purchase is just the beginning, service never stops", in plain terms: transaction is not the end, long-term companionship for owner travel is the core. The BJ30 Traveler main promoted in this activity launched up to 30,000 yuan trade-in subsidy, trade-in entry starting from 69,900 yuan. Affordable entry threshold covers various family users who want to change to a large space light off-road SUV, attraction fully loaded.

Let's chat properly about this BJ30 Traveler, what is the comprehensive strength actually? The official main feature "Triple Engine Four-Wheel Drive Six Mode HEV Hybrid Architecture", sounds full of professionalism, simply put: is giving the rugged box body, paired with a hybrid system that balances power and fuel economy.

In the past, everyone's established impression of off-road SUV was fuel consumption is relatively high, often more than 10 liters per 100km, travel cost pressure is large. But BJ30 Traveler as domestic first box HEV hybrid SUV, no need external charging, directly breaks "Hardcore Off-Road = Fuel Guzzlers" stereotype. Equipped with 41% high thermal efficiency hybrid dedicated engine + front and rear dual motor, four-wheel drive response only 30 milliseconds, 0.5 seconds can release peak torque, equipped with energy center lock, four-wheel electronic limited slip, smart electric ATS all-terrain system, city commuting smooth fuel saving, entering mountain playing sand, crossing mud also power sufficient, balancing family use and off-road, practicality fully loaded.

Looking at space again, BJ30 Traveler maxed out space advantage in box light off-road. 2820mm ultra-long wheelbase, adopts three-row seven-seat layout, space utilization rate up to 66%, trunk max extension volume 1496 liters, rear seats flat fold directly transforms into 1.92 meter large bed. 1.8 meter adult sit into third row also no tightness, whole car equipped with 38 storage spaces, large and small carry-on items can be properly stored. In the past many off-road vehicles third row tight crowded, sitting people like "suffering", but this car truly achieves whole family travel everyone comfortable, no one needs to compromise.

The most eye-catching is the "Super Save" core advantage. Previously South Africa, Indonesia, UAE, Poland, Mexico five countries car bloggers joint actual test, BJ30 Traveler 100km fuel consumption all controlled within 5 liters, full tank range over 1000 km. Long-distance self-driving no need frequent run to charging station, refuel can depart, can save large amount energy refill waiting time yearly; at the same time first owner enjoy whole car lifetime warranty, hybrid system maintenance simple, parts supply sufficient, no high voltage battery safety concerns, long-distance self-driving to Xinjiang, Tibet also completely no second thoughts.

Final Thoughts

Back to this collective delivery site, 6 new cars centralized delivery quantity not considered huge, but behind every one, is 31,800 families' sincere recognition.

Now industry all advocate "Off-Road Equality", let ordinary families also easily own off-road travel experience, BJ30 Traveler lowered entry threshold, fuel consumption significantly reduced, space comprehensively upgraded, thoroughly narrowed ordinary families and light off-road life distance. In the past off-road vehicle model threshold relatively high, more like niche hobby, now this car affordable pricing, all-around attributes, fits daily commuting, whole family outing, outdoor crossing multiple scenarios. Then this 69,900 yuan starting sale light off-road box worth choosing?

150,000 Enthusiasts Witness! BJ30 Highlight Edition Unlocks Light Off-Road Freedom

June 12, BAIC Zhuzhou Super Factory hosted a grand gathering for light off-road enthusiasts - "150,000 Passions, Here to Shine" BJ30 Traveler 150,000th Unit Roll-off Line and Highlight Edition Launch Event successfully held. As the fastest-selling car in China's light off-road SUV market to break 150,000 unit sales, Beijing Off-road seized this milestone moment to bring major benefits and new models, lowering the threshold and maximizing quality, truly realizing off-road equality, allowing ordinary families to easily embrace light off-road life that balances urban commuting and mountain roaming.

30,000 Trade-in Subsidy Directly Reduced, Multiple Gifts Maximize Car Buying Sincerity

The most eye-catching policy at this launch event was the 30,000 yuan Super Trade-in Benefit for the entire series, with no limit on vehicle brand or usage years, as long as you have an old car to participate in the trade-in, the final price for the entire series starts from 69,900 yuan; the newly released brand new BJ30 Traveler Highlight Edition, trade-in price starts from 82,900 yuan.

Beyond the high trade-in subsidy, the brand also added five-tier Lifetime Exclusive Benefits, which can be unlocked by ordering within the time limit:

1. Warranty Gift: The first non-commercial owner directly receives a value 6,000 yuan lifetime whole-vehicle warranty, covering 99% core parts such as engine and transmission;
2. Financial Gift: 0 Down Payment and other flexible financial plans to choose from, greatly reducing one-time car purchase pressure;
3. Friend Invite Gift: Old owners who introduce friends and family to successfully purchase a car can claim up to 800 yuan JD Card;
4. Upgrade Gift: Lifetime free OTA online upgrade for the whole vehicle, vehicle performance and features continuously updated;
5. Data Gift: Car-based basic traffic is lifetime free, entertainment traffic gets 2 years unlimited free usage.

With the World Cup kickoff, the brand also launched the "Passionate World Cup, Win Big Prizes with Highlights" limited-time event: purchasing a car at any authorized store nationwide gets you event prediction qualification, if you accurately guess the World Cup champion and final score, an additional 50,000 yuan purchase subsidy will be added, benefits stacked with full sincerity.

Overview of all-series models trade-in price:

• BJ30 Traveler Fuel Standard Edition: Official Guide Price 99,900 yuan, Trade-in Price 69,900 yuan
• BJ30 Traveler Fuel Advanced Edition: Official Guide Price 109,900 yuan, Trade-in Price 79,900 yuan
• BJ30 Traveler Fuel Seven-Seater Edition: Official Guide Price 112,900 yuan, Trade-in Price 82,900 yuan
• BJ30 Traveler Hybrid Advanced Edition: Official Guide Price 136,900 yuan, Trade-in Price 84,900 yuan
• BJ30 Traveler Fuel Highlight Edition: Official Guide Price 139,900 yuan, Trade-in Price 106,900 yuan
• BJ30 Traveler Hybrid Highlight Edition: Official Guide Price 114,900 yuan, Trade-in Price 109,900 yuan

150,000 Unit Sales Build Reputation Foundation, Three Core Hard-Core Strengths Open Up Home and Off-Road Dual Scenarios

To quickly gain the recognition of 150,000 global owners, BJ30 Traveler relies on Beijing Off-road's more than 60 years of professional off-road technology accumulation, unique "Super Off-road, Super Space, Super Savings" three core advantages, perfectly adapting to urban commuting, family travel, outdoor off-road multiple needs.

Super Off-road: Hybrid 4WD Support, Easily Handle Mountain Roads

It is the first domestic boxy SUV equipped with HEV hybrid, independently created industry-leading three-motor 4WD 6-mode hybrid architecture, directly filling the category market gap. A set of 41% high thermal efficiency hybrid dedicated engine paired with front-rear dual drive motors, long-distance fuel saving, instant power maximized; 30ms fastest response intelligent 4WD, 0.5 seconds to release peak torque, paired with electronic central locking, 4-wheel electronic traction control and Intelligent Electric ATS All-Terrain Control System, mud, sand, steep slopes and other complex road conditions can be easily passed, six power modes auto switch, keeping optimal power state at all times.

Super Space: 7-Seat Large Space, No Crowding for Family Travel

2820mm super long wheelbase creates 3-row 7-seat layout, space utilization rate up to 66%, 1496L extendable trunk, rear seats fold flat to turn into 1.92m large bed, camping, moving are enough. Body width maximized third row, 1.8m adult sit down will not be cramped; whole car 38 fine storage grids, phone, water cup, outdoor gear, children's items all can be properly stored, say goodbye to car interior clutter.

Super Savings: Low Fuel Consumption & Long Range, Significant Cost Reduction

Five foreign country auto bloggers actual test verification, South Africa, Indonesia, UAE, Poland, Mexico multi-location road conditions, combined fuel consumption per 100km all controlled within 5L, one tank range easily breaks 1,000 km. HEV hybrid no need for charging piles, refuel to go, save frequent charging consumption of lots of time; plus first owner lifetime whole-vehicle warranty, high-voltage battery no aging bulging risk, maintenance simple, parts sufficient, long-term use worry-free and money-saving.

New Highlight Edition Debuts, Looks, Performance, Experience Three-Fold Comprehensive Upgrade

On the basis of original all-round product power, this new launch BJ30 Traveler Highlight Edition all-around improvement, creating exclusive user travel highlight moments.

Highlight Looks: Trendy Modification Kit Support, Dual Internal/External Quality Improvement

Keep high recognition classic box body, tough lines paired with exquisite details; iconic five-star ring through-headlight, visual impact sufficient. Original factory full set of electric trendy mod kit, exclusive star ring wheels, same-color sport front/rear bumpers, no extra modification needed to own personality appearance. Car interior new orange interior pairing metal texture panels, exquisite high-grade, whether young players or family users, all can find exclusive aesthetic resonance.

Highlight Performance: Faster Power Response, Hybrid System Durability Doubled

Hardware configuration fully strengthened, replaced cycle life is ordinary battery 3 times specialized AGM battery; equipped with Porsche homologous turbocharging technology, whole-vehicle charging efficiency up to 99%; rear motor power from 55kW upgraded to 70kW, intersection start, ramp overtaking, emergency avoidance power available on demand, urban driving more confident.

Highlight Experience: Mobile Comfort Living Room, Detail Maximized Ambiance

Higher body brings transparent open driving view, seat heating, ventilation, steering wheel heating all series equipped; rain sensor auto close window, rainy day no need to be flustered; 64-color ambient light dance with music, commuting road, self-driving trip all can own exclusive relaxation space, balancing home comfort and off-road ambiance.

CCTV Full Live Stream Disassembly of 150,000 km Actual Vehicle, Hard-Core Quality Visible to the Naked Eye

To intuitively prove vehicle durability strength, Beijing Off-road jointly with CCTV Finance launched internet's first 150,000 km BJ30 Traveler car disassembly live stream. 150,000 km is basically equivalent to ordinary family nearly ten years car usage mileage, whole vehicle status after disassembly surprised everyone:

Engine turbo carbon deposits very low, power output still sufficient; transmission casing no leakage, internal gears no wear pitting; battery pack no bulging, leakage, degradation issues; subframe, suspension arms no rust oil seepage, chassis regularity nearly new car. Real disassembly lens, verify vehicle material solid, durable reliable, long-term use maintenance cost lower, travel process fully worry-free.

Lens simultaneously entered BAIC Zhuzhou Super Factory, reveal manufacturing confidence behind high quality: welding workshop hundreds of robots fully automatic operation, body glue application error not exceeding hair thickness, body skeleton anti-collision anti-deformation ability maximized; 5000-ton giant stamping equipment one-piece body sheet metal, appearance lines neat and smooth; fully automatic robot spraying pairing eco-friendly water-based paint, car interior odor greatly reduced, paint surface sun-proof corrosion-proof. Full process multiple quality control checkpoints layer by layer control, every off-production-line vehicle all under strict testing.

Off-road Family Continues In-Depth Cultivation, Unlock Diverse Travel New Choices

As China off-road car founding brand, Beijing Off-road rely on rich product matrix cover different user needs. Except this heavy debut BJ30 Traveler Highlight Edition, BJ40 Range-extender Long-range version similarly rely on city and wild, high safety hard-core strength, satisfy user farther off-road exploration needs.

150,000 user choices is best proof of quality. BJ30 Traveler Highlight Edition with affordable trade-in price, all-round product power, generous car buying benefits, break off-road model high threshold, let light off-road no longer be exclusive to few people. Future Beijing Off-road will also continue in-depth hybrid off-road technology, accompany thousands of owners rush to mountains rivers lakes seas, rush to every highlight journey belonging to oneself.

On June 12, "150,000 Units of Passion, Highlight Arrives" BJ30 Traveller 150,000 Units Production Milestone and Highlight Edition Launch Press Conference was held at BAIC Zhuzhou Super Factory.

      As the fastest model of Chinese Light Off-road SUV to reach 150,000 units, BJ30 Traveller relies on Beijing Off-road's more than 60 years of professional accumulation, with hardcore strength of Super Wild, Super Big, Super Saving, letting the world see China.

      "Super Wild" is the confidence to set off. Beijing Off-road created the industry-leading "Three-engine, Four-wheel Drive, Six-mode HEV Hybrid Architecture", and applied it to BJ30 Traveller first, becoming the first HEV hybrid model in the Chinese Box-shaped SUV category. Three-engine power is a 41% thermal efficiency hybrid dedicated engine, front drive motor and rear drive motor, respectively good at long-distance energy saving, real-time recharging and instant power burst; Intelligent four-wheel drive response speed reaches 30 milliseconds, 0.5 seconds to burst peak torque. Six modes can automatically select the best working method, power is always in the best state. Combined with energy center lock, four-wheel electronic limited slip and Smart Electric ATS All-terrain Control System, easily cope with mud, sand and other scenarios.

      "Super Big" is the ease of travel. BJ30 Traveller three-row seven-seat layout, features a 2,820 mm extra-long wheelbase, 66% super high utilization rate, and 1,496 liters super large trunk, rear row pure flat fold down instantly becomes a 1.92-meter large bed. B-class box-shaped super wide third-row space, allowing 1.8 m adults to sit comfortably. 38 storage spaces throughout the car, carry-on items have exclusive positions. Family travel freedom, no one settles for less.

      "Super Saving" is long-term companionship. BJ30 Traveller achieves saving money, saving time, saving worry. Recently, car bloggers from five countries: South Africa, Indonesia, UAE, Poland, Mexico, actually tested fuel consumption of domestic SUVs, BJ30 Traveller achieved not exceeding 5 L per 100 km in every country, one tank of fuel range over 1,000 kilometers. No need to find charging piles, refuel and go, save dozens of hours of energy replenishment time annually. Meanwhile, first owners enjoy whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, simple maintenance and sufficient parts, making every departure worry-free.      Highlight Performance, get both power and fuel consumption. BJ30 Traveller Highlight Edition replaces with high-performance, long-life dedicated AGM battery, cycle life reaches 3 times of ordinary battery; equipped with Porsche-style turbocharging technology, whole vehicle charging efficiency reaches 99%; rear motor power increased from 55 kW to 70 kW, on-ramp merging, intersection starting, emergency evading, can obtain timely response, giving you the confidence to stick to road rights.

      Highlight Experience, create a moving comfortable living room. Compared to ordinary SUVs, BJ30 Traveller body is higher, vision is more open, also has seat heating, ventilation, steering wheel heating and other functions, thoughtful and comfortable. System can sense raindrops, automatically close windows. 64-color ambient lights can dance to music rhythm, give you a space to enjoy soothing emotions alone.

      BJ30 Traveller Highlight Edition lets you get off-road life and city commuting, using the ease of one car, holding both sides of life, making every ordinary daily life a highlight moment.      To repay the companionship and love of 150,000 car owners, Beijing Off-road launches "30,000 Super Trade-in Policy", Trade-in users and new purchase users can all enjoy. On top of the 30,000 Super Trade-in Policy, Beijing Off-road also brings five levels of exclusive privileges, ordering within the time limit can enjoy: First Level, Warranty Gift: Gift whole vehicle lifetime warranty worth 6,000 (limited to first non-commercial owner);

Second Level, Finance Gift: 0 down payment and other financial products available;

Third Level, Referral Gift: Old customer referral transaction, reward up to 800 JD card;

Fourth Level, Upgrade Gift: All series lifetime OTA free upgrade;

Fifth Level, Data Gift: Basic data lifetime free, Entertainment data 2 years free and unlimited.

On June 12, the 150,000th BJ30 Explorer vehicle rolled off the production line, becoming the light off-road SUV to achieve this sales volume in the shortest time. The simultaneously launched Highlight Edition officially went on sale, with two models. The official guide price ranges from 112,900 to 139,900 RMB.

After adding a 30,000 RMB super trade-in subsidy for the entire series, the trade-in price for all models starts from 69,900 RMB, and the actual entry threshold for the Highlight Edition starts from 82,900 RMB.

In 2025, China's total off-road SUV sales exceeded 1.3 million units, up 25.18% year-on-year. Box-style light off-roading, with its affordable price of 100,000 to 200,000 RMB, has captured nearly 70% of the market share. Light off-roading is moving from professional circles to the general public families.

1. Super Off-road: HEV Hybrid + Intelligent 4WD, Light Off-roading is not "Light"

The BJ30 Explorer is equipped with the industry-leading "Tri-Motor Four-Wheel Drive Six-Mode" HEV hybrid architecture. The Highlight Edition increases the rear motor power from 55kW to 70kW, making merging on ramps, starting at intersections, and overtaking on mountain roads more responsive.

The hybrid system combined output 301kW/685N·m, with 0-100km/h acceleration in 6.59 seconds. Intelligent 4WD response is only 30 milliseconds, reaching peak torque in 0.5 seconds. Mud, sand, snow one-key switch, beginners can also handle it calmly.

Equipped with a high-performance AGM battery, the cycle life reaches 3 times that of a ordinary battery. The whole vehicle charging efficiency reaches 99%, supported by Porsche-level turbocharging technology, power output is long-lasting and stable.

CCTV Finance live-streamed the teardown of a BJ30 Explorer driven for 150,000 kilometers. The engine turbine is clean, carbon buildup is minimal, the transmission has no oil leaks, gears are unworn, and the battery pack has no bulging or leakage. The subframe and suspension arms are not rusted, and the chassis flatness is very close to a new car.

2. Super Large: Three Rows Seven Seats + 1.92-meter Big Bed, Family Travel Without Compromises

The BJ30 Explorer is 4730mm long, with a wheelbase of 2820mm. A 66% ultra-high space utilization rate, the wheelbase leads among box-style SUVs in the same price range. Compared to Haval Big Dog wheelbase 2738mm, Jetour Traveler 2800mm, the advantage is obvious.

Three-row seven-seat layout, 1.8-meter adults still have space in the third row. Trunk volume 1496 liters, rear seats fold flat instantly becoming a 1.92-meter big bed. 38 storage spaces throughout the car, camping gear, strollers, and suitcases have their place.

3. Super Save: One Tank of Fuel 1000 Kilometers, Save Dozens of Hours Every Year

The BJ30 Explorer Hybrid version has a comprehensive fuel consumption of 6.45L/100km. Bloggers from five countries—South Africa, Indonesia, UAE, Poland, Mexico—tested it, and every country achieved a result of under 5 liters per 100km.

One tank of fuel range exceeds 1000 kilometers. No need to find charging piles, refuel and go, saving dozens of hours of recharging time every year. First owners enjoy lifetime warranty for the whole vehicle, no high-voltage battery safety hazards, maintenance is simple, parts are sufficient.

Compared to same-level 2.0T fuel models, power is stronger, fuel consumption is lower. Compared to PHEV models, no charging anxiety, body is lighter, off-road performance is not compromised.

4. Highlight Edition Three Major Upgrades: Appearance, Performance, Experience Fully Leap Forward

The Highlight Edition adopts a classic box-style shape, Five Arch Star Ring cross light groups are conspicuous and cool. Full set of Inductive trendy modification kit, exclusive star ring wheels, front and rear same-color sport bumpers. Brand new orange interior with metal texture trim, texture and layering both possessed.

Added front seat heating and ventilation, steering wheel heating, rainfall sensing automatic window closing. 64-color ambient light moves with music rhythm. 10-speaker HiFi audio system. The Highlight Edition is not a simple facelift, but a comprehensive evolution based on the real feedback of 150,000 users.

5. Who Should Buy It?

Budget 70,000-100,000, families buying their first car wanting a box-style SUV. Entire series trade-in price starts from 69,900, Highlight Edition starts from 82,900. This price steps into the territory of Haval Big Dog (90,000 level) and Jetour Traveler.

City families who love camping on weekends and occasionally drive on bad roads. Three-row seven seats + 1.92-meter big bed + 1496L trunk, no need to charge, no anxiety about range, refuel and go.

Pragmatic buyers who do not want to pay too high a premium for "off-roading". The BJ30 Explorer is not a hardcore off-roader, it takes "light off-roading" to the extreme: can load, can drive, can save, can go off-road.

6. The Inspiration of the Great Strength Hexagram

The 34th Hexagram of the "I Ching" "Thunder Heaven Great Strength" says: "Great Strength, favorable perseverance." Great Strength Hexagram, upper Zhen lower Qian, Thunder travels in the sky, strong and moves. It is exactly the spiritual portrayal of light off-road SUVs—having power, and knowing self-restraint.

First Line "Strong on the toe, expedition brings misfortune, there is faith" — If toes have strength and rashly proceed, there will be danger, need to have faith. Light off-roading cannot truly treat as hardcore off-roading to rush. Second Line "Perseverance brings good fortune" — Stick to the right path is good. Do the "light" job well: can walk on bad roads, can carry things, can save fuel money.

Top Line "Ram hits the fence, cannot retreat, cannot achieve" — Ram hits the fence, caught in advancement and retreat. This is exactly the dilemma of many families: want SUV space and passability, but do not want to bear high fuel consumption and high price.

The BJ30 Explorer's solution is: no retreat (retain box-style space and passability), no advance (do not blindly pile off-road configurations to push up price), but find a balance point in the middle. 150,000 users voted with their feet, proving this path is passable.

Great Strength Hexagram says "favorable perseverance" — direction is right, persisting is victory. 70,000-level box-style light off-roading is making more families use a non-compromising way to walk towards an unrestricted life.

Welcome to watch "Reading I Ching in a Car".

How good a car is, you only know after driving it for a long time; how sturdy a car is, is most intuitive when taken apart.

Beijing Off-road did something quite interesting. In their super factory in Zhuzhou, facing CCTV cameras, they live-streamed the disassembly of a "BJ30 Traveler that had genuinely run 150,000 kilometers".

150,000 kilometers is roughly a typical family's 10-year driving mileage. After opening it up, several details are quite touching: the engine turbo has little carbon buildup, still in good condition; the transmission case is intact, no oil leaks or seepage; the battery pack is smooth as new, no bulging, and no worrying signs of degradation.

What was even more surprising was the chassis—the subframe and suspension arms showed no rust, and the overall chassis integrity was barely different from a new car.

A domestic SUV delivering such durability performance really breaks many people's fixed impressions.

It was this live stream that made many people start to seriously look at this car. We outlined a few points that might interest you; after reading them, you can roughly judge whether it suits you.

Bringing down the price of the "Boxy" Style

Boxy SUVs have been very popular these past two years, rugged, spacious, good visibility. But once you mention hybrid AWD, prices often soar past 150,000.

The BJ30 Traveler gave a very striking pricing this time: the entire series launched a 30,000 yuan trade-in policy, with the trade-in price starting directly from 69,900 yuan.

For less than 70,000 yuan, buy a proper hybrid AWD light off-road SUV; this threshold was hard to imagine in the past. Even the newly launched upgraded "Highlight Edition", which swapped in a bunch of new things, has a trade-in starting price of only 82,900 yuan.

At the same time, the first owner can enjoy a lifetime warranty for the whole vehicle. Here is the highlight: it's the "whole vehicle", not just the engine and transmission. The cost concerns for maintaining the car are basically covered.

Fuel Consumption, Bloggers from Five Countries Tested It for You

Boxy styling, the most easily questioned aspect is fuel consumption. The solution offered by BJ30 Traveler is HEV hybrid, no charging, just refueling, relying on a "Three-Engine 4WD Six-Mode" hybrid system to save fuel.

How does it perform in reality? Recently there was something quite convincing. Five automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico each conducted a fuel consumption test locally. Different countries, different road conditions, different driving habits, but the results were surprisingly consistent — fuel consumption in every country was within 5 liters per 100 km, one tank of gas easily running over 1,000 kilometers.      

This means you don't have to worry about finding charging piles, nor do you need to run to gas stations frequently. Just in terms of recharging time, you can save dozens of hours every year. Saving time, for busy ordinary families, might be more valuable than saving money.

One Car, Packing Both Commuting and Camping

Family users are often the most picky about space — after all, no one wants their parents or children to feel cramped.

BJ30 Traveler has a wheelbase of 2820 mm; the boxy design brings a 66% high space utilization rate. To put it in plain language, it looks big outside, but feels even bigger inside. Rear seats fold flat to become a 1.92-meter large bed; an 1.8-meter adult sitting in the third row still has ample legroom.

More appealing is the storage design. There are 38 storage compartments throughout the car; children's snacks, elderly's thermal cups, and jackets taken off casually all have dedicated spots. One detail is enough to explain the point: it didn't treat itself as a "tough guy exclusive toy", but seriously considered the trivial needs of a family's daily travel.

Weekday city commuting, weekend family camping in the mountains, one car handles both scenarios. No settling, no compromising, this sense of ease might be what touches people the most.

What Did the "Highlight Edition" Upgrade?

This Highlight Edition, launched alongside 150,000 units rolling off the line, made some targeted upgrades on the original basis. For appearance, orange interior combined with metallic texture panels elevates the texture; exterior has exclusive halo wheels and through-type light groups, adding more youth and exquisiteness.

In terms of performance, rear motor power increased from 55 kW to 70 kW, response on highway ramps merging and intersection starts is crisper; the battery was replaced with a dedicated AGM model with a cycle life 3 times that of the standard version, making it more durable for long-term use.

For comfort, seat heating and ventilation, steering wheel heating, 64-color ambient lighting, rain-sensing auto window closing, these features are all provided. Seeing these configurations on an 80,000+ yuan car, the sincerity is sufficient.

Concluding Thoughts

Back to the car disassembly live stream at the beginning. What it really wants to say is not "how awesome we are", but to tell you: this car did not cut corners in places you can't see.

From the stamping workshop where 5,000+ ton equipment forms the body in one go, to the welding workshop where robots operate at 100% automation, to the painting workshop using eco-friendly water-based paint, reducing harmful volatiles by over 60% — these manufacturing efforts will ultimately reflect in your daily driving experience: no strange noises on bumpy roads, no pungent smells in new cars, chassis still tight after many years.

If your budget is within 100,000, and you want a fuel-efficient, spacious SUV that can occasionally go off-roading, this BJ30 Traveler willing to be taken apart by CCTV is worth visiting the dealership to feel personally.

On June 12, the "150,000 Loves, Highlight Edition Comes" BJ30 Traveler 150,000 Unit Production Line Exit Ceremony and Highlight Edition Launch Press Conference was held at BAIC Zhuzhou Super Factory. This event not only witnessed an important milestone in China's light off-road SUV market - the BJ30 Traveler becoming the fastest model to reach 150,000 sales in this segment, but also marked the official appearance of the brand new version BJ30 Traveler Highlight Edition. Combined with a 30,000 yuan super replacement subsidy policy for the entire series, the new car's super replacement price starts from 82,900 yuan, with replacement prices for all models as low as 69,900 yuan. Relying on comprehensively upgraded product strength and highly competitive pricing, it further promotes off-road accessibility, allowing ordinary families to easily embrace light off-road travel lifestyles.

As the mainstream model for Beijing Off-Road focusing on the home light off-road track, the BJ30 Traveler's ability to quickly break through 150,000 units in sales is not accidental. Relying on more than 60 years of off-road technology accumulation from the brand, the vehicle features three core characteristics: "Super Off-road, Super Spacious, Super Fuel-Efficient," precisely fitting the diverse needs of current family users who balance city commuting, family travel, and outdoor play, and leading the market for a long time. Data shows that the vehicle has won both HEV hybrid box-shaped and independent HEV hybrid model sales champion titles for two consecutive years, ranked first in independent HEV hybrid SUV sales for 24 consecutive months, and also secured the number one position in retention value for independent compact SUVs in the 100,000-150,000 yuan price range, leading in both market recognition and user reputation. Not only has it taken root domestically, the BJ30 Traveler has also been exported overseas, successively winning international awards such as the Best Hybrid SUV in the Arab Region and Argentina Annual Best Import SUV, becoming one of the representative models of Chinese independent SUVs going global. Zhang Guofu, Vice General Manager of BAIC Group and Chairman of Beijing Off-Road, stated on site that the 150,000 units in sales is a quality monument jointly built by 150,000 users. The BJ30 Traveler is both an answer sheet of Chinese HEV hybrid technology for the global market and a direct reflection of Chinese manufacturing intelligence strength.

This time, the simultaneously launched BJ30 Traveler Highlight Edition, on the basis of original product advantages, has completed a comprehensive advancement around the three dimensions of Appearance, Performance, and Driving Experience, positioning itself as an advanced light off-road SUV. In terms of appearance, it continues the classic box-shaped styling, integrating rugged body lines with refined design. The distinctive Five-Star Ring Through-Light Design ensures high recognition, paired with a full set of Smart Style Modification Kits, Exclusive Star Ring Rims, and front and rear color-matched sport bumpers, maximizing the sporty atmosphere. The new car adds three exclusive paint colors: Magma Orange, Dome Blue, and Glacial River Grey. The cabin is equipped with a new orange interior and metal texture trim plates, balancing young fashion sense with home texture, covering aesthetic needs for users of different age groups.

Upgrades in powertrain and chassis are the core to the Highlight Edition's improved comprehensive strength. The vehicle uses the industry-leading 3-Motor 4WD 6-Mode HEV hybrid architecture. This system consists of a hybrid-specific engine with thermal efficiency of 41% and front and rear dual drive motors, and is the first power solution in domestic box-shaped SUVs to adopt HEV hybrid technology. The intelligent 4WD system response speed can reach 30 milliseconds, and can reach peak torque in 0.5 seconds. Combined with Electronic Center Lock, Four-wheel Electronic Limited Slip, and Intelligent Electric ATS All-Terrain Control System, it can easily handle various light off-road scenarios such as mud, sand, and articulation. On this basis, the Highlight Edition completes multiple targeted optimizations: switching to specialized AGM batteries with a cycle life 3 times that of ordinary batteries, greatly improving power supply stability; equipping Porsche-sourced VGT Variable Geometry Turbocharger technology, achieving a vehicle charging efficiency of 99%; increasing rear drive motor power from 55 kW to 70 kW, making power response more rapid in scenarios such as starting, lane changing, and emergency avoidance, achieving a two-way balance between power performance and fuel economy.

In terms of space and comfort performance, the hardware advantages of the entire BJ30 Traveler series are continued and optimized on the Highlight Edition. The 2,820mm ultra-long wheelbase combined with 66% ultra-high interior space efficiency creates a three-row seven-seater layout rare in the 100,000 yuan class market. The third-row space is sufficient to accommodate adults of 1.8 meters in height, saying goodbye to the shortcoming of "Fake seven-seater". The maximum trunk volume can reach 1,496 liters. After the rear seats are folded flat, it can form 1.92-meter flat space, balancing loading, travel, and other usage scenarios. The 38 storage spaces in the whole car also take daily miscellaneous item storage into full account. In terms of experience, the Highlight Edition creates a "Mobile Comfort Living Room," equipped with seat heating, ventilation, and steering wheel heating functions. Windows can be automatically closed by sensor in rainy days. The 64-color ambient lighting can follow the music rhythm. Combined with a large-sized central control screen and HD instrument cluster, it greatly improves daily driving comfort and sense of ritual.

Fuel consumption performance is one of the core competitiveness of the BJ30 Traveler. This advantage has also been verified by global multi-condition actual tests. Auto bloggers from five countries - South Africa, Indonesia, UAE, Poland, and Mexico - conducted actual tests under different working conditions such as unpaved roads, urban congestion, high-temp deserts, and ice-snow mountain roads. The vehicle's fuel consumption per 100km was controlled within 5 liters, and the range per tank can exceed 1,000 km. Distinguished from plug-in hybrid models, the HEV hybrid system equipped on this vehicle does not require external charging. Refueling allows normal driving, completely avoiding troubles such as finding charging piles and queuing for energy replenishment, saving users a large amount of energy replenishment time every year. At the same time, first owners can enjoy whole vehicle lifetime warranty. The battery pack has no high-voltage safety hazards. Maintenance is convenient, parts are widespread, further reducing long-term usage costs and worries.

For intuitive verification of long-term usage quality, the press conference site partnered with CCTV Finance to launch the industry's first 150,000 km real car teardown livestream. 150,000 km in mileage is equivalent to nearly ten years of usage mileage for ordinary families. The teardown results fully confirmed the vehicle's durability performance: engine turbine carbon deposits are extremely low, power output remains abundant; transmission casing has no leakage, internal gears have no obvious wear; the battery pack shows no bulging, leakage, or degradation; the subframe, suspension, and other chassis parts show no rust or oil seepage, and the overall condition is very close to new. The lens also went deep into BAIC Zhuzhou Super Factory, revealing the manufacturing intelligence strength behind high quality. This intelligent manufacturing factory adopts fully automated production lines. The stamping workshop relies on over 5,000-ton giant equipment to form body panels integrally. The welding workshop robot operations have a glue application error of no more than a hair. The painting workshop uses eco-friendly water-based paint, reducing harmful substance emissions by more than 60%. Multi-stage quality control checkpoints throughout the process guarantee the stable quality of every unit produced from the production source.

In terms of purchase policy, Beijing Off-Road launched a very generous benefit plan this time. The entire series has opened a 30,000 yuan super replacement subsidy. The policy is not limited by vehicle brand and age. New purchase users can enjoy benefits by presenting a driver's license at the store. On this basis, the brand adds five-fold exclusive privileges: First non-operational owners can receive a whole vehicle lifetime warranty valued at 6,000 yuan; diversified financial plans such as 0 down payment are provided; existing customer referral sales can receive up to an 800 yuan JD.com Gift Card; all vehicles enjoy lifetime OTA free upgrades; basic data is free for lifetime, entertainment data is unlimited for 2 years. Coinciding with the World Cup event cycle, the brand also launched a limited-time prediction activity. Purchase users can participate in World Cup champion and final score predictions. If guessed correctly, they can additionally enjoy a 50,000 yuan purchase subsidy. Multiple benefits further lower the purchase threshold.

Based on official pricing, the BJ30 Traveler Fuel Standard Edition official guide price is 99,900 yuan, super replacement price 69,900 yuan; Fuel Advanced Edition guide price 109,900 yuan, replacement price 79,900 yuan; Fuel 7-Seater Edition guide price 114,900 yuan, replacement price 84,900 yuan; Hybrid Advanced Edition guide price 136,900 yuan, replacement price 106,900 yuan. The new Fuel Highlight Edition guide price this time is 112,900 yuan, replacement price 82,900 yuan; Hybrid Highlight Edition guide price 139,900 yuan, replacement price 109,900 yuan. The complete product matrix covers a replacement price range from 69,900 to 109,900 yuan, comprehensively covering from entry-level home use to advanced light off-road needs, forming extremely strong price and product competitiveness in the 100,000-150,000 yuan SUV market.

From an industry development perspective analysis, the continuous hot sales of the BJ30 Traveler series and the launch of the Highlight Edition clearly outline the development trend of the current light off-road SUV market. With the popularity of outdoor camping, short-distance self-driving, and other lifestyles, consumers are no longer satisfied with purely city commuting SUVs and begin to pursue "city and off-road capable" all-around attributes. The BJ30 Traveler, with mature HEV hybrid technology, large seven-seater space, reliable off-road capability, and affordable pricing, precisely hits this market pain point. Compared to the relatively high threshold of traditional hard-core off-road models, this vehicle promotes "off-road accessibility" with affordable prices, transforming light off-roading from a niche hobby into a mass lifestyle. Relying on the mature production capacity and quality control system of the BAIC Zhuzhou Factory, as well as global export layout, the BJ30 Traveler not only consolidated its benchmark status in the domestic segment market, but also continues to output Chinese automotive technology and manufacturing strength to the global market.

Industry viewpoints believe that 150,000 units in sales is the phased endpoint of the BJ30 Traveler, but even more of a new starting point. The arrival of the BJ30 Traveler Highlight Edition makes up for the shortcomings of the vehicle in high-end experience and personalized configurations. Combined with purchase policies full of sincerity, it is expected to further stimulate incremental market. In the current era where independent brands are working hard on diversified travel scenarios, Beijing Off-Road, based on more than 60 years of off-road technology, continues to iterate products and optimize user rights, establishing new competitive benchmarks for the home light off-road track. In the future, with the continuous enrichment of the product line and continuous technology upgrades, the BJ30 Traveler series will continue to mine market potential, accompany more users to rush to diverse travel scenarios, and write a new chapter of Chinese light off-road SUVs.

On June 12, inside the BAIC Zhuzhou Super Factory, a grand scene prevailed. The "150,000 Loves, Highlight Edition Arriving" BJ30 Traveler 150,000th Unit Off-Line Ceremony and Highlight Edition Launch Conference was held as scheduled. On one hand, the brand milestone was perfectly achieved; the BJ30 Traveler topped the fastest 150,000-unit sales model in the Chinese light off-road SUV market. On the other hand, the annual heavy-weight new car, BJ30 Traveler Highlight Edition, officially appeared, completing comprehensive upgrades in three dimensions: appearance, performance, and experience on the basis of the original hardcore product power. Meanwhile, the brand released heavy-weight car purchase benefits; all models enjoy a 30,000 Yuan super exchange subsidy, with super exchange prices starting from 69,900 Yuan, and Highlight Edition exchange prices starting from 82,900 Yuan. Coupled with multiple exclusive gifts, it allows ordinary families to easily embrace the versatile city-to-wilderness light off-road new life.

Behind the sales of 150,000 units, there is the recognition of 150,000 users, and more importantly, a strong proof of the strength accumulated by Beijing Off-road in off-road vehicle manufacturing for over 60 years. Guo Guofu, Vice General Manager of BAIC Group and Chairman of Beijing Off-road, stated this, saying 150,000 units of BJ30 Traveler is not only a breakthrough in market speed, but also a quality monument forged by users. This model is not only a bright answer to Chinese HEV hybrid technology facing the global market, but also a strong declaration of Chinese Smart Manufacturing strength. Since its launch, BJ30 Traveler has broken the homogenization deadlock in the light off-road SUV market with three core advantages: super wild, super large, and super efficient, taking into account two usage scenarios of outdoor off-road and daily commuting, becoming the first choice for travel for thousands of families.

"Super Wild" is the confidence to rush into mountains and seas. As the first HEV hybrid model in the domestic box SUV category, the BJ30 Traveler is equipped with the industry-leading three-engine four-wheel drive six-mode HEV hybrid architecture, with full hardware configuration strength. The 41% thermal efficiency hybrid dedicated engine and front-rear dual drive motors form a three-engine power combination, adapted to long-distance driving, instant recharging, and instant acceleration scenarios respectively; 30-millisecond response intelligent four-wheel drive system, delivering peak torque in 0.5 seconds, matching electronic center differential lock, four-wheel electronic limited slip and intelligent electric ATS all-terrain control system, easily conquering mud, sand and other complex road conditions, making light off-road travel no longer constrained by terrain.

"Super Large" carries the calmness of the whole family travel. The new car is built on a 2,820 mm extra-long wheelbase with a three-row seven-seat layout; high 66% space utilization rate brings crossover space performance. 1,496 liters large capacity trunk offers full utility; with rear seats folded flat, it becomes a 1.92 meters "mobile bed", making long-distance self-driving, outdoor camping or daily carrying easy. Spacious B-class specification third row, even 1.8-meter tall adults can sit without any cramped feeling. With 38 refined storage spaces throughout the car, it properly stores various carry-on items, truly achieving full passenger comfort and full load peace of mind.

"Super Efficient" interprets the peace of mind of long-term companionship. Fuel-saving, time-saving, and worry-free three characteristics thoroughly dispel user car use worries. Previously, auto bloggers from South Africa, Indonesia, UAE, Poland, and Mexico conducted joint field tests; the BJ30 Traveler's fuel consumption was kept within 5 liters per 100 km, with a single tank of fuel range exceeding 1,000 km. As an HEV hybrid model, it does not need to rely on charging stations; refueling allows immediate departure, saving users dozens of hours of recharging time per year. Meanwhile, the first owner can enjoy a whole vehicle lifetime warranty; the high-voltage battery pack is safe and stable with no hidden dangers; vehicle maintenance is convenient and parts supply is sufficient, greatly reducing long-term car use costs.

Relying on a mature product base, the brand new BJ30 Traveler Highlight Edition advanced further, creating differentiated competitiveness with three "Highlight" features to bring users a comprehensively upgraded travel experience.

Highlight Appearance, integrating hard style and trendy texture. The new car continues the classic box design; hard body lines match with unique Five-Arch Star Ring through-light groups, offering high recognizability. A full set of electrified trend modification kit, exclusive Star Ring rims, and front and rear same-color sport bumpers add to the sports atmosphere; the interior adds orange trim with metal texture boards, combining exquisiteness and layering to meet the aesthetic needs of different age groups. Whether for daily commuting or outdoor travel, it can become eye-catching scenery on the road.

Highlight Performance, achieving two-way improvement of power and durability. Hardware level comprehensive optimization replaces ordinary batteries with high-performance AGM dedicated batteries with 3 times the cycle life, greatly enhancing durability; it is equipped with Porsche-style turbocharging technology, with whole-vehicle charging efficiency up to 99%. Core power received an upgrade; rear motor power increased from 55 kW to 70 kW, providing rapid power response in scenarios such as start-up acceleration, ramp merging, and emergency evasion, further optimizing the driving experience.

Highlight Experience, creating a mobile comfortable living room. The new car body height advantage brings open vision; seat heating, ventilation, and steering wheel heating functions are all available, comprehensively improving seating comfort. Intelligent configuration is thoughtful and practical; the rain-sensor automatic window closing function eliminates the trouble of sudden rain; 64-color ambient lighting follows the music rhythm, creating a pleasant atmosphere during commuting, making every journey full of ritual.

Quality good or bad is seen in the real test. The most concerned segment of this conference was the 150,000 km real vehicle teardown live stream jointly conducted by Beijing Off-road and CCTV Finance. A mileage of 150,000 km is basically equivalent to nearly 10 years of car use for an ordinary family,堪称 (can be called) a strict test for vehicle quality. The teardown results were surprising: engine turbo carbon buildup was rare, and power output remained strong; transmission case was intact with no leakage, internal gears showed no obvious wear; battery pack state was stable with no bulging, leakage, or degradation issues; subframe, suspension arms, and other chassis components showed no rust or oil leakage, with the overall operating condition almost identical to a new car.

The lens also entered the BAIC Zhuzhou Super Factory, revealing the secrets of excellent quality production. In the welding workshop, robots operate fully automatically; glue application precision is controlled to a hair-fine level, building a solid foundation for body safety; over 5,000 tons of giant stamping equipment forms body panels in one go, creating smooth and hard appearance lines; the fully automatic spraying workshop uses environmentally friendly water-based paint, reducing harmful substance emissions by 60%, freeing new cars from pungent odors. Full-process strict quality control guarantees the tough quality of every vehicle from the production source.

To thank the support of consumers, Beijing Off-road simultaneously launched multiple car purchase benefits, greatly lowering the car purchase threshold. In addition to the 30,000 Yuan super exchange subsidy for all models, limited-time orders can enjoy five exclusive gifts: a whole-vehicle lifetime warranty for first non-commercial owners valued at 6,000 Yuan; a flexible zero down payment finance plan; up to 800 Yuan JD card reward for old customer referrals; lifetime free OTA upgrades for all models; lifetime free basic data plan plus two years unlimited entertainment data, protecting user rights comprehensively from purchase, use to after-sales. Coinciding with the World Cup, the brand also launched the "Fierce World Cup, Highlight Win Grand Prize" activity; purchasing a car in-store allows participation in match predictions, with guessing the champion and final score yielding up to 50,000 Yuan car purchase subsidies.

From achieving the industry milestone of 150,000 sales, to the heavy launch of the Highlight Edition new car, to the sincere full car purchase policy, the BJ30 Traveler has always practiced the concept of "Off-road Equality", committed to allowing more families to easily access light off-road life. It can gallop through city streets for daily commuting; it can also rush into mountains and forests to unlock outdoor fun.

Nowadays, the BJ30 Traveler has set a new benchmark for the 100,000 Yuan class light off-road SUV market with its 69,900 Yuan starting super exchange price, comprehensively upgraded Highlight Edition models, and solid reliable whole-vehicle quality. In the future, Beijing Off-road will continue to deepen niche markets with hard Chinese Smart Manufacturing and a rich product matrix, accompanying thousands of owners to explore more mountains, lakes, and seas, making every journey become their own highlight moment.

On June 12, the BJ30 Traveler 150,000 Units Roll-off Line and Highlight Edition Launch Press Conference themed with "150,000 Enthusiasm, Arriving with a Highlight" concluded successfully at the BAIC Zhuzhou Super Factory. Deeply cultivating the light off-road track and continuously promoting the concept of "Off-road Equity", Beijing Off-road, this time relied on milestone sales achievements and all-new model iterations, further lowering the threshold for the general public to enter light off-road life. To give back to the market and users for their love, the BJ30 Traveler series has heavily launched a 30,000 yuan trade-in welfare, with super trade-in prices starting as low as 69,900 yuan; simultaneously launched the all-new annual model — BJ30 Traveler Highlight Edition, relying on comprehensive upgrades in appearance, performance, and driving experience, unlocking high-level light off-road experience, with a super trade-in price starting from 82,900 yuan. At the press conference scene, Beijing Off-road also joined hands with CCTV Finance to launch an online live broadcast, disassembling a BJ30 Traveler driven over 150,000 kilometers in full, with intuitive and real vehicle conditions, verifying the model's hardcore reliable product quality across the network.

Relying on outstanding product strength, the BJ30 Traveler has created a new speed in the Chinese light off-road SUV market, becoming the fastest model in the industry to break through 150,000 units in sales. Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated at the press conference scene that the 150,000 unit sales figure is not only a breakthrough result in market speed, but also a quality monument forged by 150,000 users with real choices, carrying the high recognition of the vast number of consumers, the market industry, and even global users. This achievement is both a high-quality answer sheet presented by Chinese HEV hybrid technology to the global market, and a powerful manifestation of China's automobile intelligent manufacturing strength.

150,000 User Word-of-Mouth Endorsement, Three Hardcore Strengths Lead the Light Off-road Track

Beijing Off-road, deeply cultivating the off-road field for over 60 years, has created three core product advantages of "Super Off-road, Super Spacious, Super Fuel-saving" for the BJ30 Traveler based on deep technical accumulation. With balanced and powerful comprehensive strength, it has won the trust of 150,000 users globally and redefined the benchmark for home-use light off-road SUVs.

Super Off-road Performance, Fearless in All Scenarios. The BJ30 Traveler is equipped with the industry's first "Three-Engine Four-Wheel-Drive Six-Mode HEV Hybrid Architecture", also being the first model in the domestic box-style SUV category to land HEV hybrid technology. This hybrid system is composed of a 41% ultra-high thermal efficiency hybrid dedicated engine and front and rear dual drive motors, each performing their own duties precisely to adapt to different travel scenarios: the engine focuses on long-distance energy-saving range, the front motor is responsible for real-time energy replenishment, and the rear motor provides instantaneous peak power. Paired with a 30-millisecond instant response intelligent four-wheel drive system, it can generate peak torque in just 0.5 seconds, while relying on energy central lock, four-wheel electronic limited slip, and Smart Electric ATS All-Terrain Control System, it can intelligently switch among six working modes, always maintaining the optimal power state, easily conquering complex outdoor road conditions such as muddy ground, sandy ground, and steep slopes, laying a solid foundation for every mountain and wilderness trip.

Super Spacious Space, Unlocking Calm Travel for the Whole Family. In terms of home usability, the BJ30 Traveler has reached a leading level in its class. The model adopts a three-row seven-seat layout, relying on a 2820mm ultra-long wheelbase and 66% ultra-high usable space rate to create a spacious and clear riding space. Even for adults 1.8 meters tall, they can ride comfortably in the Level B ultra-wide third row, saying goodbye to the cramped feeling of compact SUVs. The trunk maximum volume can reach 1496 liters. After the rear seats are folded flat, it instantly becomes a 1.92-meter super large rest bed, perfectly adapting to multi-demand needs such as camping, resting, and loading. The whole vehicle is equipped with 38 refined storage spaces, allowing scattered personal items to be organized in order, making every family trip comfortable without compromise.

Super Fuel-saving Experience, Reducing Full-cycle Vehicle Cost. From three dimensions of saving money, saving time, and saving worry, the BJ30 Traveler fully optimizes the user vehicle experience. Previously, automotive bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico conducted on-site fuel consumption tests on this domestic SUV. Finally, the actual measured fuel consumption per 100 kilometers was all below 5 liters, and one tank of fuel can achieve a super 1,000-kilometer ultra-long range. The model does not need to rely on charging piles. The usage mode of refueling and going allows users to save dozens of hours of energy replenishment waiting time every year. At the same time, the first owner can enjoy whole vehicle lifetime warranty service, completely avoiding safety hazards such as high-voltage battery pack aging and failure. In addition, vehicle maintenance is convenient and parts supply is sufficient, greatly reducing later vehicle maintenance costs, making user travel worry-free.

Urban and wild, all-around balanced product characteristics, allow the BJ30 Traveler to both rush to the mountains and galaxy, unlocking the free fun of light off-roading, and also adapt to daily city commuting, taking into account home comfort, standing out in the light off-road SUV market with serious homogenization.

All-new Highlight Edition Launched, Appearance, Performance, Experience Fully Advanced

Seizing the highlight opportunity of 150,000 units rolling off the line, Beijing Off-road launched the iterative upgraded BJ30 Traveler Highlight Edition. On the basis of inheriting the series' "Super Off-road, Super Spacious, Super Fuel-saving" core advantages, the new car completed a comprehensive leap in three dimensions of appearance, performance, and driving experience, bringing users a more extreme vehicle experience.

Highlight Appearance, Adapting to All Age Group Aesthetics. The new car continues the classic box-style hard body styling, perfectly blending hard off-road atmosphere with exquisite and smooth car body lines. The recognizability full five-star ring through-type light group has extremely strong visual impact when lit up. At the same time, equipped with a full set of electrification fashion modification kit, exclusive star ring wheels, and same-color sport front and rear bumpers, it comes with a free and easy fashion temperament. The interior adds exclusive orange interior matched with exquisite metal texture trim, with layered texture fully upgraded, combining vitality and warm potential. Whether it is the fashion pursuit of young users or the steady aesthetics of family users, it can be perfectly adapted.

Highlight Performance, Balanced Power and Energy Saving. In response to power system special optimization upgrade, the Highlight Edition replaces high-performance long-life dedicated AGM battery, cycle service life reaches 3 times of ordinary batteries, durability is greatly improved. The whole vehicle is equipped with Porsche same-style turbocharging technology, charging efficiency reaches up to 99%, energy utilization fully maximized. At the same time, rear motor power increased from 55kW to 70kW. In scenarios such as starting acceleration, ramp merging, and emergency avoidance, power response is faster, acceleration is more rapid, empowering driving safety and driving fun simultaneously.

Highlight Experience, Creating a Mobile Comfortable Living Room. Compared with ordinary city SUVs, the BJ30 Traveler Highlight Edition has better body height, bringing a wide and clear driving view. Configuration level fully maximized, seat heating, seat ventilation, steering wheel heating and other practical functions are all available, all-season riding comfort worry-free. The vehicle is equipped with a smart sensing wiper system, which can automatically close windows according to rainfall, thoughtfully avoiding driving hazards on rainy days. 64-color ambient light can dynamically pulse with music rhythm, creating an immersive cabin atmosphere, allowing daily commuting and long-distance travel to have a comfortable and relaxing driving experience.

A new car, balancing the comfort of city commuting and the freedom of wilderness off-roading, the BJ30 Traveler Highlight Edition, with all-around strength, packs the dual scenarios of life, allowing ordinary daily life to unlock high-quality texture.

CCTV Full-process Disassembly Certification, 150,000 km Real Car Highlights Hardcore Quality

To give back to the trust and companionship of 150,000 car owners, Beijing Off-road not only launched a sincere 30,000 yuan series-wide super trade-in policy, but also overlapped with five exclusive exclusive privileges. Placing orders within the limited time can unlock multiple benefits, enjoying both new and old users. At the same time, coinciding with the World Cup event cycle, the brand temporarily launched the "Passionate World Cup, Highlight to Win Big Prize" activity. Consumers purchasing a car at any authorized store nationwide will receive event prediction qualifications. Precisely hitting the World Cup champion and final score can enjoy an additional 50,000 yuan car purchase subsidy, benefits sincerity fully maximized.

Among them, five exclusive privileges specifically include: value 6,000 yuan first non-operating owner whole vehicle lifetime warranty gift, 0 down payment optional diverse financial gift, up to 800 yuan JD Card old customer referral call friend gift, series-wide lifetime free OTA upgrade smart upgrade gift, and basic traffic lifetime free, entertainment traffic 2 years unlimited traffic gift, fully reducing user car purchase and use thresholds.

Real quality fearlessness of strict inspection. The heavy session of this press conference was the 150,000 km real car disassembly live broadcast carried out by Beijing Off-road joined with CCTV Finance. The 150,000-kilometer driving mileage is basically equivalent to the use time of ordinary families for nearly ten years, most intuitively inspecting vehicle durability quality. The live broadcast disassembly results showed that this long-term service BJ30 Traveler state was almost like a new car: engine turbo carbon accumulation extremely low, power output still abundant and stable; transmission casing no leakage issues, internal gears no wear marks, core powertrain status excellent; battery pack no bulging, leaking, aging degradation and other problems, completely dispelling user battery aging fault concerns; subframe, suspension arms and other chassis components no rust, oil seepage phenomena, overall flatness, neatness and new car difference is almost none, passive safety protection always online.

At the same time, CCTV lenses delved into the BAIC Zhuzhou Super Factory, revealing the BJ30 Traveler's hard quality from the production source. The factory welding workshop achieved full robot automation operations, over 100 precision robots coordinated construction, body sealing glue error not exceeding a single hair, greatly improving car body skeleton strength, allowing the vehicle anti-impact, anti-deformation capability more outstanding, complex road conditions driving no abnormal noise, travel safer. Stamping workshop relies on over 5,000-ton giant stamping equipment, achieving car body plate one-time pressing molding, guaranteeing car body lines smooth and neat, structure uniform and stable, laying process foundation for high-aesthetic appearance. Painting workshop adopts fully automated robot spray process, matching eco-friendly water-based paint, harmful volatile substances reduced by more than 60%, new car no odor, elderly and children riding more reassuring, at the same time paint surface sun protection, corrosion resistance performance greatly improved. Full production line sets multi-layer quality control checkpoints, each new car off the line undergoes strict testing, guarding quality bottom line from the source, allowing users car purchase worry-free, use car reassuring.

150,000 Loves, Casting Exclusive Highlight. As a professional off-road family, Beijing Off-road has always precisely covered different user needs with diverse product matrix. There is both an all-around balanced BJ30 Traveler Highlight Edition, empowering public light off-road life with affordable price and extreme product power, and BJ40 EREV Long Range Edition, accompanying users to rush to the distance with extreme safety and ultra-long range. In the future, Beijing Off-road will continue to deepen off-road technology innovation, polish high-quality car models, walk side by side with millions of car owners, unlock more mountain and lake sea travel beauty, rush to every brand new highlight journey.

June 14, Beijing Off-road Honor Owner Group Delivery and 618 Group Buying Event was held at Xiamen Hongwen Store, the largest dealer of Beijing Off-road in the Fujian region. On-site, concentrated delivery was completed for 8 batches of owners. Owners left their marks on the sign-in wall and received keys symbolizing glory. Mr. Xiong Wan, representative of old owners, stated that choosing Beijing Off-road is choosing a lifestyle, and also trust in the brand. New owners expressed recognition of BJ30's product strength, trade-in policy, and professional in-store service.

As the model that reached 150,000 units in sales fastest among China's light off-road SUVs, BJ30 Explorer relies on Beijing Off-road's over 60 years of professional expertise, with "Super Wild, Super Spacious, Super Economical" as core selling points. To further promote off-road equality, the official launched a whole-series 30,000 yuan trade-in policy, with super trade-in prices starting as low as 69,900 yuan.

In terms of "Super Wild", BJ30 Explorer is equipped with the industry-leading "Triple Powertrain 4WD 6-Mode HEV Hybrid Architecture", becoming the first HEV hybrid model in the Boxy SUV category. The triple powertrain consists of a hybrid dedicated engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, specializing in long-distance energy saving, real-time recharging, and instantaneous power delivery; the intelligent 4WD response speed reaches 30 milliseconds, peak torque can be unleashed within 0.5 seconds; six working modes can automatically select the optimal scheme, combined with electronic center locking, four-wheel electronic limited slip and intelligent electric ATS all-terrain control system, capable of calmly coping with complex road conditions such as mud and sand.

"Super Spacious" is reflected in space design. BJ30 Explorer adopts a 3-row 7-seat layout, wheelbase is 2820 mm, space utilization rate is as high as 66%, trunk volume reaches 1496 liters, rear seats can be folded flat to form a 1.92-meter bed. B-class Boxy SUV's extra wide third-row space, even adults 1.8 meters tall find it spacious to sit; the whole car has 38 storage spaces, satisfying item storage needs for family trips.

"Super Economical" focuses on usage costs. Recent real-world tests by automotive bloggers from five countries - South Africa, Indonesia, UAE, Poland, Mexico - show that BJ30 Explorer's fuel consumption per 100km did not exceed 5 liters under road conditions in each country, range per tank exceeds 1000 kilometers. BJ30 Explorer does not need to find charging stations, refuel and go, saving a lot of recharging time every year, first owners also enjoy lifetime warranty for the entire vehicle, no high-voltage battery safety hazards, maintenance parts are sufficient, ensuring worry-free travel.

BJ30 Explorer is both a Boxy SUV capable of traveling to mountains and fields, and a vehicle suitable for city commuting. This delivery event not only demonstrated Beijing Off-road's sincerity to owners but also further strengthened its product competitiveness in the light off-road market. Currently, the trade-in policy for this model is ongoing.

The era of equality for boxy SUVs is truly here. A light off-road SUV boxy car, with various policies in place, the entry price is less than 70,000 yuan. Dare you believe it? With the launch of the BJ30 Traveler Highlight Edition, boxy SUVs have also entered the era of pricing in the 60,000 yuan range. So, what outstanding features and hardcore strengths does this new car have? Today, let's take a look at it and see exactly how hardcore it is.

On June 12, "150,000 Loves, Here Comes the Highlight" BJ30 Traveler 150,000th Unit Roll-off and Highlight Edition Launch Event was held at BAIC Zhuzhou Super Factory. To further promote off-road equality, let more families enjoy light off-road life, the BJ30 Traveler series launches a 30,000 yuan trade-in policy, Super Trade-in price starts from 69,900 yuan.

For the year, the brand new model BJ30 Traveler Highlight Edition launches, positioned as light off-road SUV, appearance, performance, experience all comprehensively leap up, Super Trade-in price starts from 82,900 yuan. Under CCTV lens, Beijing Off-road also live-streamed disassembly of a BJ30 Traveler driven 150,000 kilometers, the whole internet witnesses the vehicle's reliable quality.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road stated: "BJ30 Traveler has become the model to reach 150,000 units fastest among Chinese light off-road SUVs. 150,000 BJ30 Travelers carry the trust of the market, industry, and global users, this is not only a breakthrough in speed, but also 150,000 firm choices, a quality monument forged by 150,000 users. It is the answer China's HEV technology gives to the world, and it is also a thunderous declaration of Chinese smart manufacturing!"

150,000 Global Users Recognize, Casting BJ30 Traveler Highlight Moment

As the model reaching 150,000 units fastest in Chinese light off-road SUVs, BJ30 Traveler relies on over 60 years of professional accumulation by Beijing Off-road, with "Super Off-road, Super Large, Super Fuel Saving" hardcore strength, let the world see China.

"Super Off-road" is the confidence to start. Beijing Off-road created the industry-leading "Three-Engine, Four-Wheel Drive, Six-Mode HEV Hybrid Architecture", and applied it to BJ30 Traveler first, becoming the first HEV hybrid model in the Chinese boxy SUV category. Three-engine power is a 41% thermal efficiency hybrid dedicated engine, front drive motor and rear drive motor, specializing in long-distance energy efficiency, real-time recharging, and instant power burst respectively; Intelligent 4WD response speed reaches 30 milliseconds, can burst peak torque in 0.5 seconds. Six modes can automatically select the optimal working method, power is always in the best state. Matching energy center lock, four-wheel electronic limited slip, and Intelligent Electric ATS All-Terrain Control System, easily cope with mud, sand, and other scenarios.

"Super Large" is the composure of travel. BJ30 Traveler three-row seven-seat layout, possesses 2,820 millimeter ultra-long wheelbase, 66% ultra-high space utilization rate, and 1,496 liter ultra-large trunk, rear seats purely flat folded, instantly becomes a 1.92-meter large bed. B-class boxy ultra-wide third-row space, allows 1.8-meter adults to sit still spacious. 38 storage spaces throughout the car, personal belongings have exclusive positions. Freedom for the whole family, no one settles.

"Super Fuel Saving" is long-term companionship. BJ30 Traveler achieved saving money, saving time, saving worry. Recently, 5 country auto bloggers from South Africa, Indonesia, UAE, Poland, Mexico, tested domestic SUV fuel consumption, BJ30 Traveler ran results not exceeding 5 liters per 100 km in every country, one tank of oil range over 1,000+ kilometers. No need to find charging piles, refuel and go, save dozens of hours of energy replenishment time annually. At the same time, first owner enjoys whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, maintenance is simple and parts are sufficient, let every departure have no worries.

BJ30 Traveler is both a boxy SUV that can take you to the mountains, and a city commuting SUV that allows you to enjoy life comfortably. Light off-road SUVs are all the same, BJ30 Traveler is one in a million!

BJ30 Traveler Highlight Edition Launch, Welcoming Appearance, Performance, Experience Three Highlight Moments

On the occasion of the 150,000th unit roll-off, Beijing Off-road launches a new model — BJ30 Traveler Highlight Edition, on the basis of "Super Off-road, Super Large, Super Fuel Saving", achieve comprehensive upgrade of appearance, performance, and experience.

Highlight Appearance, customized for different life stages. BJ30 Traveler Highlight Edition adopts classic boxy shape, hard aura and exquisite lines perfectly blend, exclusive Five-Arch Star Ring Through-Light Group, eye-catching and handsome; Full set of electric-style trendy modification kit, exclusive star ring wheels, front and rear matching color sport bumpers, showcasing love and free-spiritedness; New orange interior and metal texture trim plates outline layers and quality, highlighting warm foundation. Users of different ages can find love and meet highlight moments on this car.

Highlight Performance, getting both power and fuel consumption. BJ30 Traveler Highlight Edition replaces high-performance, long-life dedicated AGM battery, cycle life reaches 3 times ordinary battery; Equipped with Porsche same model turbocharging technology, whole vehicle charging efficiency reaches 99%; Rear motor power increased from 55 kW to 70 kW, ramp merging, intersection start, emergency avoidance, all can get timely response, give you the confidence to adhere to road rights.

Highlight Experience, creating a mobile comfortable living room. Compared to ordinary SUVs, BJ30 Traveler body is higher, vision is wider, also has seat heating, ventilation, steering wheel heating and other functions, thoughtful and comfortable. System can sense raindrops, automatically close windows. 64-color ambient light can pulse with music rhythm, give you a space to enjoy soothing emotions alone.

BJ30 Traveler Highlight Edition lets you get both off-road life and city commuting, use a car's composure to hold both sides of life, make every ordinary daily life into a highlight moment.

First Internet Disassembly of 150,000km BJ30 Traveler, CCTV Vouches for Real Quality

To give back to the companionship and love of 150,000 car owners, Beijing Off-road launches "30,000 Super Trade-in Policy", trade-in users and new purchase users can both enjoy.

On top of the 30,000 yuan Super Trade-in Policy, Beijing Off-road also brings five levels of exclusive treatment, time-limited order can enjoy multiple car-buying gifts including warranty gift, financial gift, friend invite gift, upgrade gift, and data gift (specific treatment subject to official information).

On the occasion of the World Cup opening, BJ30 Traveler Highlight Edition also time-limited opens "Passionate World Cup, Highlight Win Big Prize" event: buy car in any authorized store nationwide, can get betting qualification, accurately hit World Cup champion and final score, then enjoy 50,000 car purchase subsidy.

Real strength does not fear strict scrutiny. Press conference site, Beijing Off-road joins hands with CCTV Finance, live stream disassembly of BJ30 Traveler driven 150,000 km, show durability quality with real car condition. At the same time, lens deep visits BAIC Zhuzhou Super Factory, witness how Chinese smart manufacturing guards the excellent quality control of every car from the source.

150,000 kilometers equivalent to ordinary family nearly 10 years use mileage, after BJ30 Traveler disassembly: Engine turbo clean carbon deposit is very little, power output still abundant, gearbox shell intact no oil leak, internal gears also no wear pits, power system status excellent; Battery pack no bulging, liquid leak, internal deterioration attenuation situation, long-term use no worry battery aging failure.

Sub-frame, suspension arms no rust, oil seepage leak oil problem, whole chassis flatness, neatness and new car difference is very small, passive safety protection always online. This live stream proves with lens, BJ30 Traveler material solid, craft reliable, durability outstanding, can bring users lower maintenance cost, longer car replacement cycle, and every trip's peace of mind.

Beijing Off-road also joins hands with CCTV Finance deep into BAIC Zhuzhou Super Factory, reveal the logic behind BJ30 Traveler exquisite quality from manufacturing source. In welding workshop, hundreds of robots coordinate operation, 100% automation, glue application error not exceeding a hair, guarantee car body skeleton more sturdy, impact resistance, deformation resistance ability stronger, on bad roads no noise, during collision safer.

In stamping workshop, 5,000+ ton giant stamping equipment one-time press forming car body panels, guarantee car body uniform neat, lines smooth, good looking high appearance appearance comes from high precision stamping base; In painting workshop, dozens of robots automatic full paint spraying, paired with eco-friendly water-based paint, harmful pungent volatile substances reduced by over 60%, new car no odor, elderly children riding car more assured, paint surface more sun-resistant, more corrosion-resistant. At the same time, every process has quality control inspection gate, guarantee every unit roll-off BJ30 Traveler all quality standards met, let users buy with peace of mind, drive with ease.

150,000 Loves, Here Comes the Highlight. As off-road family, Beijing Off-road with diverse product matrix precise layout, committed to letting users with different needs find most fitting travel partner. BJ30 Traveler Highlight Edition with extreme product power and sincerity price, let every love not be betrayed, let every departure shine.

BJ40 Extended Range Long Endurance Edition then takes "City and Off-road Extremely Safe" hardcore strength, accompany users to go to broader world. In future, Beijing Off-road will continue with owners side by side, rush to next journey mountains rivers lakes seas, jointly go to every highlight moment.

BJ30 Traveler Highlight Edition launch, not only enriches and perfects Beijing Off-road product matrix, also brings more car buying choices for users with a budget of under 100,000 yuan planning to buy a boxy SUV. BJ30 Traveler Highlight Edition relying on its "City and Off-road Extremely Safe" hardcore product strength, hopes boxy market welcomes new round reshuffle, and also hopes further boost Beijing Off-road sales.

Light off-road SUVs are all the same, but the BJ30 Traveler stands out in a million...

On June 12, the "150,000 Loves, Highlights Arrive" BJ30 Traveler 150,000-unit Production Milestone and Highlights Edition Launch Conference was held at BAIC Zhuzhou Super Factory. To further advance off-road equality and let more families enjoy light off-road life, the BJ30 Traveler launched a 30,000 Yuan trade-in policy for all models, with a super trade-in price starting from 69,900 Yuan.

In addition, the brand new BJ30 Traveler Highlights Edition launched, positioned as a light off-road SUV, with appearance, performance, and experience comprehensively upgraded, with a super trade-in price starting from 82,900 Yuan. Under CCTV cameras, Beijing Off-road also live-streamed the teardown of a BJ30 Traveler driven for 150,000 km, letting the whole internet witness the vehicle's reliable quality.

Mr. Zhang Guofu, Vice President of BAIC Group and Chairman of Beijing Off-road, stated: "The BJ30 Traveler has become the model to reach 150,000 units fastest in the Chinese light off-road SUV market. 150,000 BJ30 Travelers carry the trust of the market, the industry, and global users. This is not only a breakthrough in speed, but also 150,000 firm choices and a quality monument built by 150,000 users. It is an answer sheet of Chinese HEV technology given to the world, and a resounding declaration of Chinese Smart Manufacturing!"

As the model to reach 150,000 units fastest in the Chinese light off-road SUV market, the BJ30 Traveler relies on Beijing Off-road's over 60 years of professional accumulation. With hardcore strength of "Super Off-road, Super Spacious, Super Efficient", it lets the world see China.

Beijing Off-road created the industry-leading "Three-Engine, Four-Wheel Drive, Six-Mode HEV Hybrid Architecture" and was the first to apply it to the BJ30 Traveler, becoming the first HEV hybrid vehicle in the Box-Style SUV category. The three-engine power consists of a hybrid engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, excelling in long-distance energy saving, real-time energy refueling, and instantaneous power burst respectively. The smart four-wheel drive response speed reaches 30 milliseconds, capable of bursting peak torque within 0.5 seconds. The six modes can automatically select the optimal working mode, keeping power in the best state. Combined with the Electronic Center Lock, four-wheel electronic limited slip, and Smart Electric ATS all-terrain control system, it easily handles scenarios like muddy and sandy ground.

"Super Spacious" is the leisure of travel.

The BJ30 Traveler features a three-row seven-seat layout, with a 2,820-millimeter super long wheelbase, 66% super high usable space ratio, and a 1,496-liter super large trunk. The rear seats can be folded flat to instantly become a 1.92-meter bed. The B-Class Box-Style super wide third-row space allows 1.8-meter adults to sit comfortably. With 38 storage spaces in the whole vehicle, every item has its own place. Family travel freedom, no one needs to compromise.

In terms of energy consumption, the BJ30 Traveler achieves saving money, saving time, and saving worry. It is reported that recently automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico tested the fuel consumption of domestic SUVs. The BJ30 Traveler achieved results not exceeding 5 liters per 100 km in every country, with a range over 1,000 kilometers on one tank. No need to find charging piles, refuel and go, saving tens of hours of charging time annually. At the same time, the first owner enjoys a lifetime vehicle warranty, no high-voltage battery pack safety hazards, simple maintenance, and ample spare parts, making every departure worry-free.

On the occasion of the 150,000-unit production milestone, Beijing Off-road launched the brand new BJ30 Traveler Highlights Edition. On the basis of "Super Off-road, Super Spacious, Super Efficient", it achieved a comprehensive upgrade in appearance, performance, and experience. The new car uses a classic box-style design, with rugged aura and exquisite lines perfectly fused. The unique Five-Opening Star Ring Through-Light Group is eye-catching and handsome. The full set of Electric Style Trend Modification Kits, Exclusive Star Ring Wheels, and Front and Rear Same-Color Sport Bumpers fully display passion and freedom. The brand new orange interior and Metal Texture Trim Plates outline levels and quality, highlighting warm heritage. Users of different ages can find passion and meet highlights on this car.

In terms of performance, the BJ30 Traveler Highlights Edition replaced with high-performance, long-life specialized AGM batteries, with cycle life reaching 3 times that of ordinary batteries. It is equipped with the same Turbocharging technology as Porsche, with whole vehicle charging efficiency reaching 99%. The rear motor power increased from 55 kW to 70 kW. Ramp merging, intersection start, and emergency evasion can all get timely response, giving you the confidence to hold right of way.

Compared to ordinary SUVs, the BJ30 Traveler has a higher body, wider field of view, and features like seat heating, ventilation, and steering wheel heating, considerate and comfortable. The system can sense raindrops and auto close windows. The 64-color ambient light rhythmically dances with music, giving you an exclusive space to soothe emotions.

The BJ30 Traveler Highlights Edition lets you enjoy off-road life and city commuting, using one car's ease to hold two sides of life, turning every ordinary day into a highlight moment.

Finally, it needs to be emphasized that to reward the 150,000 owners' companionship and passion, Beijing Off-road launched a "30,000 Yuan Super Trade-in Policy", which trade-in users and new purchase users can enjoy. Beyond the 30,000 Yuan Super Trade-in Policy, Beijing Off-road also brought Five Exclusive Gifts, enjoy these when ordering within the limited time:

First, Warranty Gift: Gift a value 6,000 Yuan whole vehicle lifetime warranty (limited to first owner non-commercial);

Second, Financial Gift: 0 Down Payment and other financial products available;

Third, Referral Gift: Old customer referral transaction rewarded with up to 800 Yuan JD Card;

Fourth, Upgrade Gift: All series lifetime free OTA upgrade;

Fifth, Data Gift: Base data lifetime free, entertainment data 2 years free and unlimited.

In addition, on the occasion of the 2026 World Cup opening, the BJ30 Traveler Highlights Edition also launched a limited-time "Passionate World Cup, Highlights Win Big" event: Purchase a car at any authorized store nationwide, obtain prediction eligibility, accurately predict the World Cup Champion and final score, and enjoy a 50,000 Yuan purchase subsidy.

150,000 Loves, Highlights Arrive. As the latest work from the Off-road Family, the BJ30 Traveler Highlights Edition, with ultimate product power and sincere price, ensures every passion is not let down and every departure shines; the BJ40 Extended-Range Long-Range Version accompanies users to pursue broader horizons with "City and Off-road Extremely Safe" hardcore strength.

Undoubtedly, in the future, Beijing Off-road will continue to walk side by side with owners, pursuing the next journey of mountains and seas, sharing every highlight moment.

On June 14, the "Courtesy 618 Honor · Start New Journey" Beijing Off-road Honored Owners Group Delivery and 618 Group Buy Event was held at the Shenyang Hongshengxiang Store. The event site completed centralized delivery for BJ30 Traveler owners, jointly starting the Honor Off-road journey. BJ30 Traveler Highlight Edition officially launched on June 12. BJ30 Traveler 24-hour order volume reached 7,953 units, hotly on sale.

The event site atmosphere was lively, new BJ30 Traveler owners gathered together, completing new car delivery amidst applause and cheers. Shenyang Ruishengxiang has always adhered to the service concept of "Customer First", providing professional and thoughtful car buying experience for every user. At the event site, the professional sales team explained the car model highlights to customers in detail. Thoughtful service made every guest feel the brand warmth of Beijing Off-road.

As the fastest light off-road SUV in China to reach 150,000 units, the BJ30 Traveler relies on Beijing Off-road's more than 60 years of professional accumulation, with hardcore strength of super off-road, super large, and super economical, to let the world see China. To further promote off-road equality and let more families enjoy light off-road life, the BJ30 Traveler series launched a 30,000 yuan replacement policy, with a super replacement price starting from 69,900 yuan.

"Super Off-road" is the confidence to set off. Beijing Off-road created the industry-leading "Triple Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture", and applied it to BJ30 Traveler first, becoming the first HEV hybrid model in the Chinese box SUV category. Triple Engine Power is a hybrid dedicated engine with 41% thermal efficiency, front drive motor and rear drive motor, which are good at long-distance energy saving, real-time replenishment and instantaneous explosion respectively; Intelligent Four-Wheel Drive response speed reaches 30 milliseconds, 0.5 seconds to explode peak torque. Six Major Modes can automatically select the optimal working mode, power is always in the best state. With energy central lock, four-wheel electronic limited slip and smart electric ATS all-terrain control system, easily cope with mud, sand and other scenes.

"Super Large" is the calmness of travel. BJ30 Traveler Three-row Seven-seater Layout, has 2820 mm super long wheelbase, 66% super high space utilization rate, and 1496 liter super large trunk, rear row pure flat fold down instantly become 1.92 meter large bed. B-class box super wide third row space, let 1.8 meter adults sit still spacious. The whole car 38 storage spots, personal items have exclusive positions. Whole family travel freedom, everyone does not settle.

"Super Economical" is long-term companionship. BJ30 Traveler achieved Save Money, Save Time, Save Worry. Recently, car bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico, tested domestic SUV fuel consumption, BJ30 Traveler ran results of not exceeding 5 liters per 100 km in every country, one tank of fuel range over 1,000 kilometers. No need to find charging pile, refuel and go, save dozens of hours of energy replenishment time every year. At the same time, first owner enjoys whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, maintenance simple and parts sufficient, let every departure have no worries.

BJ30 Traveler is both a box that can take you to mountains and fields, and a city commuter SUV that allows you to comfortably enjoy life. Light off-road SUVs are all the same, BJ30 Traveler is one in ten thousand!