Avoiding Domestic Price Wars, Avatr 07 Chooses to Go Global

Currently, the fierce competition in the domestic new energy vehicle market is already obvious. Many brands have long used price cuts to exchange for sales volume, forcibly narrowing the competition track. In stark contrast, Avatr recently welcomed a key milestone: the 100,000th Avatr 07 vehicle successfully went off the assembly line. Significantly, this commemorative model is a right-hand drive version, sent overseas immediately after completion, showing that from the beginning, its focus was never limited to the domestic market.

Since launch, the 07 has consistently held the throne of the brand's sales champion, helping the brand's overall sales climb, successfully breaking through the 260,000 unit mark. The key to maintaining its hot sales status for a long time lies in refusing to blindly follow trends, abandoning homogeneous appearances, and relying on a unique design style to win international design awards. Whether in Southeast Asia or the Middle East markets, it has won high recognition from local people. Daily driving experience focuses on comfort and balance, whether it's city commuting or family short trips, it can perfectly fit, with no obvious shortcomings, precisely covering the diverse vehicle usage needs of ordinary families at home and abroad.

Stable delivery of 100,000 units is inseparable from the factory's digital production model. The whole online control process simplifies many manufacturing links, supporting both mass production and personalized selection of different interiors and colors. Unified quality control standards ensure the vehicle experience delivered to different countries is not far apart, which is also the basis for its mass export.

Going overseas is absolutely not a marketing strategy born of impulse, but a long-term strategic layout of the brand. Currently, its models have successfully entered markets such as Singapore, Thailand, UAE, etc., and the offline sales network has expanded to 43 countries. According to the established brand plan, it will enter the European market this year, and by 2030, it plans to achieve comprehensive coverage of over 110 countries. Unlike many models that expand overseas markets using low-price strategies, Avatr firmly focuses on the high-end smart electric vehicle track, dedicated to shaping the excellent image of domestic high-end electric cars overseas. However, the level of recognition of this positioning by the overseas high-end market still needs to be tested by subsequent long-term market practice.

Coinciding with the achievement of the 100,000 unit milestone, the Avatr 07L also started pre-sale simultaneously. The current 07 precisely focuses on urban daily commuting scenarios, while the new model, after an extended design, better fits the travel needs of multi-member families. The two cars collaborate to layout, comprehensively covering consumer groups with diverse budgets and differentiated vehicle usage demands, thereby deeply expanding the user group, effectively resolving the sales risks brought by relying on a single model alone.

Looking at the overall picture of the new energy industry, relying solely on price-cut strategies to seize the local market has already entered a predicament that is difficult to sustain. Avatr 07's advancement trajectory brings new insights to the industry: rely on products that fit daily needs and precisely connect with needs to build a solid domestic foundation, rely on a complete and mature intelligent manufacturing system to successfully open up the overseas map, and then expand the audience group comprehensively with diversified model layout. The achievement of 100,000 units is merely a milestone on the brand's journey ahead, deeply cultivating the domestic family travel field, while steadily planning the global market. This dual-track parallel strategic layout is the core support for the brand to achieve continuous advancement.