Kia Global Sales Hit New High in First Half, China Sales Show Double Growth Year-over-Year and Month-over-Month

Recently, Kia China announced that sales in June 2026 reached 25,791 units, with a month-over-month growth of 15.8% and a year-over-year growth of 11%. Single-month sales exceeded 20,000 units for 3 consecutive months, and cumulative sales from January to June reached 118,114 units. In the first half of this year, facing the overall downward pressure in the auto industry, Kia China firmly implemented the "In China, For China" strategy. Through measures such as strengthening brand image, improving product competitiveness, expanding service channels, and optimizing user experience, it achieved double growth in sales year-over-year and month-over-month for 2 consecutive months, showcasing steady development momentum and strong corporate resilience.

Meanwhile, facing the environment of overall pressure in the global auto market, Kia's global sales in June reached 295,720 units, and cumulative sales in the first half reached 1,630,988 units, growing 2.7% year-over-year against the trend, setting a new high for first-half sales again! Among them, Sportage and Seltos ranked first and second in Kia's global single-model sales with 303,203 units and 177,148 units respectively.

Currently, the 2026 US-Mexico-Canada World Cup is in full swing. As an official partner cooperating with the International Football Federation (FIFA) for nearly 20 years, Kia not only sponsored 660 operational vehicles for this tournament but also brought a "World Cup Co-branded Gift" to Chinese consumers: Consumers who visit the store for a test drive before July 31 can participate in the lottery to win prizes such as a purchase voucher worth up to 5,000 yuan, a Kia x World Cup x Adidas merchandise set; sharing test drive experiences, one can also receive a limited edition Kia x World Cup x Adidas official football. At the same time, Kia also provided a 2,500 yuan purchase tax subsidy for 3 "Fixed Price" models: New Sportage, K3, and Sonet, and gifted a 2,000 yuan fuel card / electric card to customer groups including university graduates, newlyweds, newborn families, as well as faculty, medical staff, media practitioners, etc., fully demonstrating full sincerity towards Chinese consumers.

It is worth mentioning that as a partner of the International Football Federation (FIFA) for nearly 20 years, Kia possesses exclusive rights to select official ball boys and girls globally. For this World Cup, Kia selected 104 teenagers aged 10 to 14 to serve as ball bearers globally. On July 3, the 2026 US-Mexico-Canada World Cup Knockout stage Round of 16 match between Spain and Austria was held at Los Angeles Stadium. Under the cheers of tens of thousands of fans, 11-year-old girl Liu Shuying, the only Chinese official ball bearer of this World Cup, walked onto the green field with world's top players and personally handed the match ball to the referee's hands.

In the first half of this year, from the nationwide "Fixed Price" car purchasing policy launched at the beginning of the new year to fuel card subsidies, purchase tax reductions, and multiple privileges successively implemented, Kia China continued to reward Chinese consumers with super-value car purchasing plans, effectively lowering consumers' car buying threshold, making prices more transparent, and car buying more worry-free. Thanks to a series of super-value car purchasing policies, sales of Kia's star models grew significantly compared to the same period last year. This also validates Kia's reliable global quality, excellent driving and riding comfort, outstanding fuel economy, and other advantages, which are winning recognition and trust from more and more Chinese consumers.

In addition to actively integrating global top-tier event resources, Kia China also deeply cultivates domestic Chinese sporting events. In the first half of this year, Kia China has sponsored the Yancheng Marathon for 6 consecutive years and became the main sponsor of the "Jiangsu Super League" Yancheng Team for 2 consecutive years. Not only providing all-round support for Yancheng local events, it also organized official volunteer shuttle fleets, invited children from special groups to watch Jiangsu Super League matches, planned the "Little Ball Boy Dreams Come True" Program, and created exclusive experience activities for car owner families such as free viewing, factory visits, new car test drives, extending the brand warmth to every participant inside and outside the venue, continuously conveying a positive and warm brand image.

In terms of products, Kia China combined Kia's global quality and China's intelligent technology advantages, using high-quality, high-intelligence, and high-value products to respond to Chinese users' diverse expectations for quality mobility. In April this year, the "Global Urban SUV Pioneer" with global cumulative sales exceeding 8 million units, the New Sportage from Kia, was relaunched. The new car inherited "Sportage"'s 33-year history and 5 generations of models' reliable quality, comprehensively improving in styling design, space experience, intelligent technology, safety configuration and other dimensions. The "Renewed Fixed Price" starts from as low as 109,900 yuan, and the main-selling 1.5T Prestige Edition "Fixed Price" is only 124,900 yuan. Compared to the old model, 13 configuration upgrades were implemented, further meeting Chinese users' needs for more comfortable and intelligent mobility.

It is worth noting that the Kia New Sportage has been on the market for over 100 days and still maintains the excellent result of "zero customer complaints" for new car quality. This not only proves its solid product quality but also highlights the world-leading manufacturing standards and quality control strength of Kia China No. 3 Factory. As Kia's global core production base, Kia China No. 3 Factory fully benchmarks against international first-class manufacturing standards, introducing advanced tools such as Kia Global Quality Management System (GQMS), MES Manufacturing Execution System, and IQIS Production Finish System, building a full lifecycle quality management system covering R&D, manufacturing to after-sales. It is precisely by embedding rigorous quality control standards throughout the entire production process that at the "2026 China Automotive Product Quality Trend Symposium" jointly hosted by China Auto Quality Network and Kearney Consulting, Kia China No. 3 Factory was rated as "2025 Automotive Quality Excellence Factory", highlighting its benchmark status in manufacturing quality among joint-venture enterprises.

It is also worth mentioning that on June 5, at the Israel "2026 Annual Car" selection, the Kia New Sportage stood out among competitors and won the "Annual Compact SUV" award, validating its comprehensively advanced product value and leading product power in the same class again!

In terms of channel construction, Kia China persisted in promoting the expansion and improvement of terminal channels, continuously deepening cooperation with large dealer groups represented by United Crown, Blue Pool, Jiangsu Zhixing, Guoao, Zhongchi, etc., strengthening service networks and promoting the deployment of standard services. In the first half of this year, Kia China partnered with partners to add 28 new outlets. In particular, the first Global SI 2.0 Standard Flagship Store jointly built by Kia and Longjiu Group in Guangxi since April this year not only filled the gap in high-quality mobility services in the Guangxi region but also brought efficient and convenient comprehensive service experiences to local users.

For a long time, Kia China has always regarded customer service as the cornerstone of the brand's long-termism. In the first half of this year, relying on globally unified high-quality service standards, Kia China continuously optimized the service ecosystem covering pre-sales, in-sales, and after-sales stages, creating high-quality service experiences for the full lifecycle. In pre-sales and in-sales stages, Kia China optimized customer experiences around key touchpoints such as store visits, test drives, signing, and delivery, gaining wide trust from consumers and industry authoritative institutions. In the 2026 China Purchase Customer Experience Index Research SM (PXI) released by J.D. Power, Kia scored 806 in Purchase Customer Experience Score, ranking fourth in mainstream traditional energy brands and second in joint-venture brands, continuously entering the top five mainstream brands and top two joint-venture brands of this list, showcasing deep accumulation and leading strength in user service and car buying experience fields.

（Source: J.D. Power China Purchase Customer Experience Index Research SM (PXI)）

In the after-sales service field, Kia China continuously brought more efficient and higher-quality service experiences to users around service management system upgrades, service quality control optimization, service facility implementation, and application. At the same time, by regularly holding Service Consultant Skills Competitions and Maintenance Technician Skills Competitions, Kia China continuously improved the service level of its service teams through the method of "promoting skills through competition, service upgrade". At the 12th Kia Global Skills Competition held this year, Maintenance Technician Guo Wenlei from Jinan Jinwantong Store won the overall silver medal of the competition, fully demonstrating Kia China's maintenance technicians' solid professional foundation and excellent service capabilities.

In the first half of this year, Kia China continued to consolidate the development pattern where domestic and foreign sales progressed together and continuously expanded global export business. To date, Kia China has cumulatively exported vehicles exceeding 617,000 units, with export sales exceeding 6.79 billion US dollars, building an export matrix consisting of 6 models including EV5, Sportage, Seltos, K5, Cerato, and Rio, covering 91 countries and regions worldwide including Australia, Mexico, Saudi Arabia, etc. Engine exports also achieved remarkable results. In June, 7,491 units of engines were exported, with cumulative exports of about 531,000 units, sold to countries such as Russia, Czech Republic, Slovakia, South Korea, Vietnam, Malaysia, India, Kazakhstan, Turkey.

In addition, in the environment of overall volatility and adjustment in the auto industry, Kia China firmly implemented the people-oriented long-term development philosophy, focusing on building a workplace culture of harmony between enterprise and employees, mutual empowerment. At the Jiangsu Provincial Corporate Culture Excellent Results Launch Event held in April this year, Kia China won the "2024-2025 Jiangsu Provincial Corporate Culture Excellent Results First Prize" with the project "Building a New Communication Engine to Achieve Cultural Aggregation and Leap" for systematic innovation and excellent results in the field of corporate culture, becoming a benchmark example for corporate culture construction in joint-venture enterprises.

Deeply cultivating the Chinese market for 24 years, Kia China has cumulatively gained the trust of over 6.85 million users. In the future, Kia China will firmly implement the "In China, For China" development strategy, continuously improve in dimensions such as brand value, product quality, channel network, and service experience, bringing travel experiences far exceeding expectations to more Chinese consumers.