Behind 121.6% Export Growth, New Power Technology Completes the 'Second Half' of Going Global

In June, New Power Technology engine sales reached 17,966 units, up 26.9% year-on-year, maintaining double-digit growth for six consecutive months; cumulative sales from January to June totaled 110,533 units, up 28.1% year-on-year. Among them, self-operated export sales grew 121.6% year-on-year, becoming one of the most obvious sectors driving growth.

However, for an engine company, shipping more products overseas is not just a change in sales figures.

Once an engine is installed in a generator set, construction machinery, or a vessel, it faces complex local operating conditions, scattered customers, and a long supply chain. When equipment fails, how long until parts arrive? Where are the maintenance personnel? Do local partners have the capability to handle it? These questions often determine more than the product itself whether a brand can stay in the overseas market long-term.

This is the reason why New Power Technology has accelerated the construction of overseas offices, service stations, and spare parts pre-deployment systems in the past two years. After exports ran faster, this traditional power company began to fill the link most needing time in overseas operations: service.

From Selling Engines to Going Overseas with Original Equipment Manufacturers

New Power Technology's overseas business did not start in recent years. Qin Weiwei, General Manager of New Power International Sales Division, stated that New Power Technology began engaging in import and export business as early as the 1990s, initially leaning more towards trading.

What truly pushed New Power Technology's overseas business into a new phase was riding the wind of Chinese OEMs going global collectively.

In the past few years, construction machinery, commercial vehicle, and power generation equipment companies have begun entering markets such as Southeast Asia, Africa, the Middle East, and Latin America on a larger scale. As a power supporting supplier, New Power Technology's engines also went out together with the complete machines. According to data provided by the company, in the first half of 2026, overseas business covered more than 100 countries globally, possessing nearly 70 long-term customers and 15 core OEMs.

Currently, the company's exported products are still mainly engines for generator sets, accounting for about 90%; engines for marine engines, pumps, and construction machinery account for about 10%. These products are commonly used in scenarios such as telecom base stations, hospitals, hotels, ports, oil exploration, livestock logistics, wind power, and data centers.

An engine is a typical intermediate industrial product; what customers buy is not just a powertrain, but an entire set of capabilities for continuous operation. Especially in markets with relatively weak infrastructure, a single equipment shutdown may mean that communications, hospital power supply, port operations, or mining production are all affected.

Therefore, overseas customers' requirements for products are also shifting from "can it be delivered" to "can it be guaranteed long-term".

From Project-Based Support to Front-loading Service Capabilities

Before 2024, New Power Technology's overseas services mainly adopted two models: one was OEMs buying out service fees and taking responsibility for after-sales of exported products themselves; the other was assigning personnel to support on-site in major overseas projects. As products entered more countries, this project-based service model began to be difficult to adapt to increasingly scattered markets.

In 2024, the company established an overseas service department under the original overseas sales division. At the time of establishment, the team had only 4 people, and there were only 2 overseas offices, mainly relying on dealer networks for service; by June 2026, overseas offices increased to 20, overseas resident personnel reached 17, and the overseas sales service network reached 211.

This does not mean New Power Technology completely copied the domestically built network model overseas. More often, the company is responsible for providing technology, training, parts, and service standards, while local partners undertake on-site service and customer connection. For engine companies, this is a more realistic approach: it must form service capabilities quickly while also truly integrating services into the local market.

From 2024 to the first half of 2026, the company cumulatively built 120 new service stations and continued to expand overseas training scale. In 2024, 32 training sessions were conducted, 36 in 2025, and 21 completed in the first half of 2026. Meanwhile, the overseas 7-day repair rate increased from 77% in 2024 to 88% in 2025, rising further to 90% by June 2026.

Behind the improvement of service capabilities, there is also a more fundamental parts issue.

Feng Chun, Senior Manager of New Power International Sales Division, stated that domestically, some common parts can be delivered in two to three days; but in markets like Africa and Latin America, shipping cycles can last several months, and emergency air freight is also affected by customs clearance, flight schedules, and local infrastructure conditions. In interviews, relevant overseas service personnel mentioned that facing cross-border logistics uncertainty, the company had to increase spare parts redundancy, placing common parts and some complete machines in overseas nodes in advance.

Currently, the company has already carried out parts and complete machine pre-positioning layout in Indonesia, Vietnam, Nigeria, Brazil, Kazakhstan, Turkey and other country and regional markets. The existing parts pre-positioning amount at 20 overseas market nodes has exceeded 2.7 million yuan, and plans are in place to continue supplementing; meanwhile, there are already 46 complete machines in pre-positioned overseas inventory.

For overseas customers, these inventories seem inconspicuous, yet they directly determine whether to wait for several weeks, months, or restore operation within a short time after equipment failure.

In Turkey, a local long-term cooperative dealer once stated that he regarded New Power Technology as "part of the family". In his view, New Power Technology product reputation is not only related to a single sale but also to whether local customers are willing to continue choosing this brand. Even if some end-users are not their direct sales targets, as long as it involves product usage experience and brand reputation, he is willing to actively assist communication.

After long-term product use and market accumulation, New Power Technology has a batch of loyal partners overseas who recognize its reliability and are willing to jointly maintain its reputation. For industrial products like engines, this trust does not come from simple transaction behavior, but from long-term stable product performance and consistently fulfilled service commitments.

Overseas Operations Compete on More Than Just Products and Prices

As the service network continues to spread, the challenges faced by New Power Technology have become more complex.

The overseas market is not simply copying domestic experience. Climate, altitude, fuel quality, operating habits, and language environments vary by country. Even if maintenance engineers have rich domestic experience, after arriving at the local market, they need to readjust to user needs and on-site operating conditions. Especially in regions where end customers mainly use local languages, relying solely on English and temporary translators makes it difficult to truly complete service downscaling.

Therefore, the product itself also needs adaptive development for overseas scenarios. New Power Technology's engines for generator sets cover a power range of 10—3000kW, all undergo highland testing at 5000 meters, and come standard with radiators adapted to 50 degrees Celsius environmental temperatures; for high-dust and special fuel quality conditions, corresponding optional solutions are also provided.

Beyond the traditional construction machinery and generator set markets, data centers are also becoming a new incremental direction. With the heating up of AI computing power infrastructure construction, demand for stable power supply and backup power at data centers is continuously rising. New Power Technology is exploring opportunities for 12VK, 16VK and other 1.8—2.4MW medium and high voltage units in the overseas data center field. In the first half of 2026, the company's generator set sales reached 3.29 million US dollars, up 21% year-on-year.

However, whether traditional power station power products or high-power products for data centers, the underlying logic of overseas market competition has not changed: selling the product is just the beginning, and subsequent service, parts, training, and local cooperation capabilities determine whether a brand can form a long-term reputation.

For New Power Technology, export growth brought new market space, and also forced it to make up for this "slow work" of overseas service. When more and more Made in China products enter the overseas market, competition will no longer be just price, performance, and delivery speed, but who can truly leave service capabilities in the local area.