GAC Reaches 30 Million Milestone, Focusing on New Energy and Global Market in the Second Half

July 16, GAC held a 30 million user appreciation event at the Trumpchi factory. Achieving milestones has become quite common for automakers nowadays, but the signal released by this event carries far more weight than the number 30 million itself.

Many people's impression of GAC might still be stuck on it being a joint-venture honor student, but this lineup ceremony can be said to refresh cognition. The 29,999,995th to 29,999,999th vehicles off the line were exclusively new energy models: GAC Honda P7, GAC Toyota bZ7, Qijing GT7, Aion N60, Hyper S600, all new energy. The 30 millionth vehicle is a right-hand drive Trumpchi M8 PHEV, delivered to Thai star Tony Jaa. The answer is clear: GAC's next 10 million era will have new energy as the protagonist and the global market as the battlefield.

From the first vehicle off the line to exceeding 30 million, GAC took 29 years. But these 30 million were not produced by lying flat in a smooth environment; they were fought for during the most competitive cycle in the industry. Throughout the first half of this year, price wars in the auto market continued, joint ventures faced pressure across the board, new forces hovered around the break-even line, but GAC ran a steady rhythm with total sales of 773,100 units, increasing by 2.35% year-on-year; new energy sales increased by 68.8% year-on-year; overseas exports exceeded 120,000 units, with a year-on-year increase of 132%.

Joint venture fundamentals were not lost, autonomous new energy surged, and the overseas market gained momentum quickly. There were no all-or-nothing gambles, nor hesitant observation. In the impetuous auto market, this steady yet progressive approach has become scarce. Ultimately, 30 million is not just a sales number; it is the result of 29 years of trust from millions of users. In the current era of choice overload, continuously winning trust is itself hard power.

At the event, Feng Xingya said that quality is the bottom line GAC will never compromise on. The value of this sentence is estimated to be known only by friends familiar with GAC.

GAC's quality system originated from the foundation laid during the joint-venture era, integrating Honda TQM, Toyota Lean Production, and Lingnan Pragmatic Culture, forming a unique quality control logic. Others shout "Quality First" as a slogan, but GAC locks standards from R&D to manufacturing across the entire chain. Before every new car launches, it must pass extreme environment tests including Five Highs, One Mountain, and One Dust, complete two winters and one summer of on-site road tests, vehicle verification covers 12 major items and over 1,500 sub-items. The Aion Lighthouse Factory uses digital intelligent manufacturing to maximize production stability.

Safety level also does not play nonsense. The Star Spirit Safety System features eight systems with dual redundancy, having protected nearly 2 million users, avoiding over 6.28 million potential risks. Magazine batteries have been installed in 1.5 million vehicles, with safe driving exceeding 160 billion kilometers. More rarely, service backing comes first. The domestic brand pioneered the "Three Responsibilities" policy; the battery and intelligent driving issues that users worry most about are shouldered directly by the manufacturer. High user loyalty boils down to one sentence: what we worry about, it thought of in advance. What we care about, it provided a safety net for.

If quality is the basic skill, the most obvious change at GAC in the past two years is putting user thinking truly into practice.

In the fuel vehicle era, delivery was the endpoint of service; in the new energy second half, it is about full-cycle experience. GAC's approach is very pragmatic. Internally, hold regular all-open-mic user meetings, listen to opinions face-to-face, set up exclusive user insight departments, and ensure from the mechanism that every appeal gets a response; externally, accelerate channel submergence, planning to add 1,000 county-level stores this year, allowing the submerged market to also enjoy standardized services.

Response and refueling follow up simultaneously. The Super Butler responds in 5 seconds, completes in 2 hours, no need for repeated bickering. The 9 Verticals 10 Horizontals refueling network covers 213 cities, a station must be within one kilometer in the core urban area. Private ultra-fast charging piles exceed 20,000 units, practically relieving refueling anxiety. The simultaneously launched Renewal Appreciation Season covers six major brands, offering benefits across new purchase, trade-in, and upgrade purchase scenarios. Essentially, this is positive feedback to users — the core of business is always a two-way journey.

Many people think GAC is steady, but steady does not mean conservative. Cumulative R&D investment exceeds 62 billion yuan. Global R&D teams exceed 6,800 people. Technical investment has always been resolute.

Star Source Power covers three routes: range-extended, plug-in hybrid, and dual-motor, verified on test benches for 100,000 hours. All-solid-state batteries are building pilot production lines. Quark Electric Drive efficiency breaks 99%. Star Spirit Architecture connects six major vehicle systems, improving comprehensive performance by 40%. At the same time, GAC does not build cars in a closed room. Top enterprises like Huawei, CATL, and Tencent are all ecosystem partners, jointly building a smart mobility ecosystem.

Advancing from a car-making group to an ecosystem technology enterprise is GAC's clear goal. Looking back at the Chinese auto industry, GAC is a highly representative sample. From learning technology through joint ventures to controlling core technologies independently, then exporting new energy, this is exactly a miniature of the Chinese auto industry growing from large to strong.

In conclusion, in today's accelerating industry reshuffle, there are many brands that tripped over their feet with aggressive expansion, and many players lying flat守着 existing stock. Instead, GAC's approach of maintaining quality, producing technology, and opening up a broad vision makes people feel grounded. 29 years sharpening one sword, 30 million is just a new beginning. In the new energy second half, this steady card will still bring more surprises.