On June 13, the 2026 Chongqing Auto Show grandly opened. Changan Mazda, with the theme "Always Mazda", showcased classic legendary sports car MX-5, global strategic new energy model MAZDA EZ-6 (hereinafter referred to as EZ-6), MAZDA EZ-60 (hereinafter referred to as EZ-60), as well as EZ-60 Mazda Edition launched in April at the N8 Hall booth, comprehensively demonstrating the latest results of corporate new energy transformation, and synchronously announcing a series of user co-creation activities. At the same time, Changan Mazda launched the 618 Mid-Year Mega Sale. Based on a maximum 20,000 yuan national subsidy and 17,000 yuan factory subsidy, purchasing designated models enjoys a 7,999 yuan exclusive premium set.
Global Vehicle Strength Backing, Setting a New Benchmark for New Energy Value
EZ-6 and EZ-60 have been built to global standards from the beginning of product development. In terms of design, EZ-6 won the "2026 World Car of Design Award", becoming the first Chinese new energy vehicle to receive this honor. EZ-60 is even the only SUV globally to win 8 top world design awards simultaneously. In terms of safety, both models are strictly built according to China-EU dual five-star standards. EZ-6 has won 5 authoritative safety certifications including C-NCAP and E-NCAP. EZ-60 battery safety meets new national standards and EU standards in advance. Changan Mazda also promised all new energy users: "Battery spontaneous combustion compensation for lifetime, unlimited mileage, unlimited owners."
In terms of handling, EZ-60 successfully won the championship in the SUV category of the China New Energy Vehicle Rally Championship Track Competition and the second place in the overall Rally Championship, verifying ultimate handling strength. At the auto show, Changan Mazda owner and champion driver Ji Hao shared his journey driving the stock unmodified pure electric EZ-60 to compete in the China New Energy Vehicle Rally Championship. During the 6-day 910-kilometer devil course, facing competition from most extended-range/plug-in hybrid participating models, relying on EZ-60's ultimate quality stability and "driver-vehicle harmony" tuning, it stood out among 100 participating cars from 27 brands, completing the ultimate verification of EZ-60 stock production car performance.
[Changan Mazda Owner, Champion Driver Ji Hao]
Currently, Changan Mazda has successfully obtained whole vehicle certification for three major markets: EU, UK, and Australia, becoming the first domestic joint-venture new energy vehicle enterprise to win these three certifications simultaneously. Solid global quality has won widespread recognition in the international market. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specially visited the Nanjing factory, giving high praise to the production process and quality control system. Currently, overseas sales and pre-sale trends for EZ-6 and EZ-60 continue to be positive. In the domestic market, EZ-60 has been the sales champion of joint-venture new energy medium-size SUVs for 7 consecutive months.
Wu Xuxi, Executive Vice General Manager of Changan Mazda Auto Sales Branch, stated: "Changan Mazda has become a global new energy whole vehicle design, R&D, manufacturing base and export center for Mazda. We solemnly promise that every Mazda new energy user owns a true global vehicle."
[Changan Mazda Auto Sales Branch Executive Vice General Manager Wu Xuxi]
Adhering to "User+" Mindset, Building a Value Community Between Brand and Users
5 million users in the Chinese market are companions and value co-creators of Changan Mazda's brand development. In 2026, Changan Mazda continues to practice the "User+" mindset, initiating a series of user co-creation activities, building a multi-dimensional, full-lifecycle user ecosystem, letting the commitment of "Always Mazda" not only be reflected in product value details but also integrated into emotional resonance with every user. Users and Mazda fans participating in a series of Changan Mazda activities will have the opportunity to participate in the 2026 Fan Gala.
"Wish Journey" launched at the beginning of the year, with "user making wishes, brand providing support", a two-way rush, let Changan Mazda truly walk into users' lives. Behind every wish is a unique emotional connection between users and Mazda. Cumulative launch of 11 issues of "Owner Story Collection", has become a showcase window for Mazda fan spirit: Here are public welfare experts donating to impoverished primary schools for 7 consecutive years, love leaders organizing car clubs to care for special children for 4 consecutive years, and sweet couples who met through Mazda. These real and vivid stories constitute the most moving background color of Changan Mazda's brand.
"Joy Mazda Creator" and "National Ambassador" plans have built a platform for users to co-create brand value. Since the launch of the activity, a large number of Mazda fans have emerged who record car-owning life with lenses and convey product value with reputation. "Post-00s" EZ-60 owner Sun Jingyi shared her feelings as a "Joy Mazda Creator": "Usually busy with work, but can use my spare time to share driving experiences. I am a newbie, participating for the first time, but whether it is car owners or Changan Mazda staff, they will spare no effort to help me. If you are a Mazda owner, like sharing, love making friends, welcome to join Joy Mazda Creator".
[Champion Driver Ji Hao (Left) / "Joy Mazda Creator" Sun Jingyi (Right) Share Their Car-Ownership Life]
The 2nd Season of "Seedling Plan" officially launched in May is currently gradually entering top universities nationwide, exchanging in-depth with young students about Changan Mazda's practical results in design, driving control, safety, intelligence, and other fields. The simultaneous launch of the EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to become creative realities but also opens summer practice and internship slots to a wide range of young students, further promoting learning application and industry-education integration.
The practice of social responsibility also cannot be separated from users' joint participation. Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment of over 10 million yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda initiated the "Every Kilometer Has Kindness" public welfare action again, turning every user's trip into a public welfare fund, all used to improve the learning and living conditions of Hope Primary Schools, letting love be delivered on the wheels.
618 Mid-Year Mega Sale Incoming, Multiple Benefits to Reward Users
Taking advantage of the Chongqing Auto Show opportunity, Changan Mazda synchronously launched the "Enjoy Summer Vibes, Enjoy 618 Mega Sale" activity. From now until June 30, all series models launch heavy vehicle purchase gifts: up to 17,000 yuan trade-in factory subsidy and 20,000 yuan trade-in national subsidy, purchase designated models get a 7,999 yuan premium set (original factory charging pile + Longmo Solar Film + TPE Floor Mat/Trunk Mat), enjoy 0 down payment 5-year low interest (annual rate 1.99%) and 7,999 yuan lifetime zero fuel cost rights. In addition, all users who test drive new energy vehicles to the store will be gifted Intangible Cultural Heritage Jinling Gold Leaf, consult authorized dealers for details.
"Always Mazda" has never been a slogan. While inheriting the century-old brand gene, Changan Mazda has always put user needs first. In the future, Changan Mazda will continue to build every product well to global standards, connect with every user with sincerity, letting more people feel the driving fun of "driver-vehicle harmony". From June 13 to 21, welcome consumers to visit Changan Mazda booth N8 Hall of Chongqing International Expo Center to feel the charm of global vehicles up close.
For more corporate and product information, query Changan Mazda official website or WeChat official account "Changan Mazda"
Changan Mazda Official Website
https://www.changan-mazda.com.cn
MAZDA EZ-60
https://ez-60.changan-mazda.com.cn/
MAZDA EZ-6
http://ez-6.changan-mazda.com.cn/
Next-Gen MAZDA3 Axela
http://www.changan-mazda.com.cn/product/mazda3/
MAZDA CX-30
http://www.changan-mazda.com.cn/product/cx-30/
MAZDA CX-5
https://www.changan-mazda.com.cn/product/cx-5/
MAZDA CX-50
http://www.changan-mazda.com.cn/product/cx-50/
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