October 16, Changan Automobile issued an announcement that Zhu Huarong continues to serve as Party Secretary and Chairman of China Changan Automobile Group Co., Ltd. (hereinafter referred to as "China Changan Automobile"), coordinating the overall planning and long-term development of the automobile businesses under the group from the group level, and no longer holds any position in Changan Automobile and its holding subsidiaries. Former Changan Automobile President Zhao Fei was promoted to Chairman, and former Executive Vice President Ye Pei was promoted to President.

If one only looks at personnel changes, this seems to be just a management position adjustment. However, against the background of the one-year anniversary of the establishment of the China Changan Automobile Group and the continuous deepening of automotive Central Enterprise SOE reform, what this adjustment truly warrants attention to might be a deeper issue: After the group integration completes the initial organizational setup, how to further streamline the relationship between the group and the listed company, allowing strategic coordination and market-based operations to play their respective roles, while forming more effective synergy?

File Photo: Zhu Huarong participated in the 2023 World Internet Conference Wuzhen Coffee Gathering · Car Night Talk event

Looking back to the initial establishment of China Changan Automobile, Zhu Huarong had stated: "The new Changan is not as simple as changing a sign or integrating an architecture, we need to conduct experiments in the mechanism, creating combat capabilities adapted to market rhythms under the logic of Central Enterprises."

Now, this reform is further moving from the organizational structure level to the operation mechanism level. Previously, when Global Auto communicated with Li Jin, Vice Chairman and Chief Expert of the SOE Management Think Tank, he pointed out that for the new round of automotive Central Enterprise reform, what is truly important is no longer just the recombination of scale, but whether new "chemical reactions" can be produced after resources are reallocated.

This "chemical reaction" is first reflected in the reshaping of corporate capabilities. Today, judging the competitiveness of an automobile enterprise cannot rely solely on traditional indicators such as production/sales volume and asset scale; it is more important to see whether it can continuously form new capabilities. Innovation here includes not only technical breakthroughs but also how products are defined, how organizations collaborate, how users are operated, how the supply chain is integrated, and how business models adjust continuously with market changes. Whoever can form these capabilities faster will have more opportunities to take the initiative in the next stage.

The formation of these capabilities cannot do without the support of organizations and mechanisms. The explanation provided by China Changan Automobile regarding this adjustment offers an important entry point. In the early stages of the group's establishment, a multi-person concurrent management model was adopted to ensure the smooth establishment of the new Central Enterprise and the normal operation of Changan Automobile. With the gradual improvement of group governance, how to further strengthen the group's strategic leading role while enhancing the listed company's independent operational capabilities has become the core issue that this adjustment needs to solve.

File Photo: Zhao Fei participated in the 2025 World Internet Conference Wuzhen Coffee Gathering · Car Night Talk event

From the arrangement after the adjustment, the responsibility boundaries between the group and the listed company are further clarified. Zhu Huarong focuses on strategic coordination at the China Changan Automobile Group level. Zhao Fei concurrently serves as General Manager of the Group and Chairman of Changan Automobile, responsible for connecting group strategy with listed company development. Ye Pei serves as President of Changan Automobile, further focusing on the operation and management of the listed company.

Behind this is actually the recalibration of the relationship between group strategic coordination and listed company market-based operations. For China Changan Automobile Group, it needs to coordinate business layout, resource allocation, and industrial synergy from a higher strategic dimension, promoting the connection of overall group development with national strategic requirements. For listed companies like Changan Automobile, the core task is to face market competition directly, respond to user needs faster, and form breakthroughs in products, technology, marketing, and operational efficiency. Both sides require both a clear division of rights and responsibilities and an efficient coordination mechanism.

As Professor Li Jin pointed out, the development of the new energy vehicle industry is no longer just an industry issue, but a matter concerning the quality of the entire national economic development. In his view, future Central Enterprises must conduct deep adjustments from the perspective of the grand pattern of global competition, rather than simply pursuing scale expansion. This adjustment includes both technical innovation and institutional reform.

What Changan Automobile is experiencing is exactly such changes. From the perspective of technical accumulation, Changan Automobile's R&D investment ratio reached 7.67% in 2025, possessing over 7,500 intelligent talents, cumulatively building over 400,000 virtual simulation test scenarios, and the full-stack self-developed "Tianshu Navigation" intelligent driving assistance system has begun to achieve large-scale commercial use. Changan Qiyuan Q06's cumulative orders broke through 35,000 units within 24 hours of launch, indicating that technical capabilities are accelerating transformation into product and market performance.

From the perspective of globalization layout, Changan's pace is also further accelerating. Currently, its business covers 149 countries and regions, the Thailand new energy vehicle assembly plant has already started production, and 17 KD factories have been built in 8 countries including Brazil, with overseas capacity reaching 446,000 units. According to management, Changan's overseas sales are expected to reach over 900,000 units this year, and next year plans to push the overseas sales of independent brands to double.

These achievements indicate that Changan already possesses technical accumulation and globalization foundations. However, the deeper the globalization promotion, the higher the requirement for the enterprise's overall operational capability. In other words, as Changan moves from product overseas expansion to systematic global layout, competition is no longer limited to the performance of a single product or business, but whether the entire organization can operate efficiently around market demands. After group integration, whether stronger system capabilities can be formed is becoming a question Changan must answer for its next stage of development.

The "two-level organization, one-level efficiency" proposed by Changan Automobile is precisely the response to this issue. Although the group and listed companies bear different responsibilities, the division of organizational levels should not become a source of efficiency loss. Major matters require group coordination, while specific businesses should be as close to the market as possible with quick decision-making. Through direct information, compressed processes, and reducing unnecessary internal circulation, let the group's strategic guidance and the listed company's market response form a synergy, rather than letting the two-level organizations operate separately.

Matching the governance architecture adjustment is also the optimization of the management team. In this adjustment, Yang Dayong was promoted to Executive Vice President, Deng Chenghao was promoted to Executive Vice President, and the responsibilities of some management personnel were also adjusted accordingly. According to the official explanation, this adjustment not only involves professional structure but also takes into account age structure and experience structure. The purpose is not simply to pursue the rejuvenation of the management team, but to further optimize team configuration, allowing talent with different professional backgrounds and familiar with industry development laws to undertake corresponding responsibilities, enhancing organizational vitality and execution capability while maintaining strategic continuity.

If the vision is expanded a bit more, this adjustment can also be observed against the background of the continuous deepening of automotive Central Enterprise SOE reform. Whether it is the "Three Big, Three Small" industry layout, or the four major business directions proposed by China Changan Automobile "New Cars, New Components, New Services, New Ecosystems", reform cannot stay at the recombination of organizational structure, more importantly is to form effective synergy between different businesses.

Professor Li Jin once pointed out that the new energy vehicle market has moved from a simple expansion stage into a competitive stage of selection of the fittest and elimination of the weak, how Central Enterprises and SOEs can play a leading role and optimize market layout will directly affect the future of the entire industry. This is a question that current automotive Central and SOE reform needs to answer.

As Zhu Huarong said, the Center requires Central Enterprises to "forge a bloodied path" in fierce competition. In his view, this is not only a breakthrough in sales targets, but also a march towards world-class enterprises. In the highly competitive automobile industry, Central and SOEs must build high-efficiency market-based mechanisms and operational capabilities. For China Changan Automobile, the system cannot change, but mechanisms can be continuously optimized. The Central level also clearly stated that there is still room for mechanism optimization.

In other words, for automotive Central Enterprises and SOEs, serving national strategy and participating in market competition are not contradictory. On the contrary, the more one faces fierce global competition, the more one needs to further streamline rights and responsibilities relationships and improve resource allocation efficiency through mechanism optimization. The significance of reform lies not only in optimizing industry layout but also in establishing a set of operational mechanisms that can adapt to market changes and support long-term competition.

Organizational integration solves how resources are combined, while mechanism reform answers how resources generate value. For Changan, the true test is whether this adjustment can let the group's strategic coordination capabilities and the listed company's market-based operational capabilities form a synergy. In this sense, architectural adjustment is just the starting point; how to make organizations more efficient and resources better serve the market is the answer sheet this reform truly needs to hand in.

16 Oktober, Changan Automobile mengeluarkan pengumuman, Zhu Huarong terus memegang jawatan Setiausaha Parti dan Pengerusi Kumpulan Kereta China Changan Berhad (secara ringkas dipanggil "China Changan Automobile"), menyusun operasi kereta keseluruhan di bawah kumpulan daripada aras grup untuk perancangan keseluruhan dan pembangunan jangka panjang, tidak lagi memegang sebarang jawatan di Changan Automobile dan mana-mana anak syarikat terkumpul. Presiden Changan Automobile sebelum ini, Zhao Fei, dinaikkan pangkat menjadi Pengerusi, Naib Presiden Pelaksana Tetap sebelum ini, Ye Pei, dinaikkan pangkat menjadi Presiden.

Jika hanya melihat perubahan pessoal, ini nampaknya hanya penyesuaian jawatan pengurusan. Tetapi meletakkan latar belakang sambutan ulang tahun pertama pendirian China Changan Automobile, penyelarasan reformasi perusahaan milik negara dan kereta yang berterusan, penyesuaian kali ini yang benar-benar menarik perhatian, mungkin adalah satu masalah yang lebih mendalam: Apabila integrasi korporat telah menyiapkan binaan organisasi awal, bagaimana lagi untuk meluruskan hubungan antara grup dan syarikat tersenarai awam, membolehkan perancangan strategik dan operasi pasaran memainkan peranan masing-masing, dan membentuk kerjasama yang lebih efektif?

Gambar Rekod: Zhu Huarong menyertai aktiviti Mesyuarat Internet Dunia 2023 Wuzhen Coffee Gathering · Perbincangan Malam Automotif

Melihat semula ketika China Changan Automobile ditubuhkan, Zhu Huarong pernah menyatakan: "Changan baru bukan hanya sekadar bertukar papan tanda, mengintegrasikan struktur mudah, kita perlu membuat eksperimen dalam mekanisme, membina keupayaan operasi yang menyesuaikan dengan irama pasaran di bawah logik perusahaan milik negara pusat."

Kini, reformasi ini sedang bergerak dari aras binaan organisasi,进一步 menuju ke aras mekanisme operasi. Sebelumnya,寰球汽车 (Huanqiu Automotive) semasa berkomunikasi dengan Li Jin, Naib Presiden dan Pakar Utama Kumpulan Think Tank Pengurusan Perusahaan Milik Negara, beliau pernah menyatakan, reformasi keretaperusahaan milik negara pusat dalam putaran baharu, yang benar-benar penting sudah tidak hanya susunan semula dari segi skala, tetapi lebih kepada selepas penimbalan semula sumber, boleh atau tidak boleh menghasilkan "tindak balas kimia" baharu.

"Tindak balas kimia" ini, terutamanya terlihat pada pembentukan semula keupayaan perusahaan. Hari ini menilai daya saing sebuah perusahaan kereta, tidak boleh hanya melihat indikator tradisional seperti jumlah pengeluaran dan jualan, skala aset, tetapi perlu melihat sama ada ia mampu membentuk keupayaan baharu secara berterusan. Inovasi di sini, tidak hanya terhad kepada terobosan teknologi, tetapi juga termasuk bagaimana produk ditakrifkan, bagaimana organisasi bekerjasama, bagaimana pengguna diuruskan, bagaimana rantai bekalan diintegrasikan, dan bagaimana model perniagaan menyesuaikan diri dengan perubahan pasaran secara berterusan. Siapa yang boleh membentuk keupayaan ini lebih cepat, lebih ada peluang untuk menguasai inisiatif dalam peringkat seterusnya.

Dan pembentukan keupayaan ini, tidak dapat dipisahkan daripada sokongan organisasi dan mekanisme. Penjelasan pihak China Changan Automobile terhadap pelarasan kali ini, menyediakan titik masuk yang penting. Pada peringkat awal penubuhan grup, bagi memastikan penyusunan semula perusahaan milik negara pusat baharu berjalan lancar dan Changan Automobile beroperasi normal, diambil amalan pengurusan di mana seorang memegang banyak jawatan. Seiring完善 (penyempurnaan) pengurusannya, bagaimana lagi untuk mengukuhkan peranan kepimpinan strategik grup, pada masa yang sama meningkatkan keupayaan operasi bebas syarikat tersenarai awam, menjadi masalah teras yang perlu diselesaikan dalam pelarasan kali ini.

Gambar Rekod: Zhao Fei menyertai aktiviti Mesyuarat Internet Dunia 2025 Wuzhen Coffee Gathering · Perbincangan Malam Automotif

Dari susunan selepas pelarasan, sempadan tanggungjawab antara grup dan syarikat tersenarai awam semakin jelas. Zhu Huarong fokus kepada perancangan strategik di aras grup China Changan Automobile, Zhao Fei memegang jawatan Pengarah Urusan Grup dan Pengerusi Changan Automobile, bertanggungjawab menyambungkan strategik grup dan pembangunan syarikat tersenarai awam, Ye Pei memegang jawatan Presiden Changan Automobile, lebih fokus kepada pengurusan dan operasi syarikat tersenarai awam.

Di sebalik ini, sebenarnya adalah penyelarasan semula hubungan antara perancangan strategik grup dan operasi pasaran syarikat tersenarai awam. Bagi China Changan Automobile Group, perlu menyusun susun atur perniagaan, penimbalan sumber dan kolaborasi industri dari dimensi strategik yang lebih tinggi, mempromosikan pembangunan keseluruhan grup berhubung dengan keperluan strategik negara. Bagi syarikat tersenarai awam seperti Changan Automobile, tugas teras adalah menghadapi persaingan pasaran secara langsung, lebih cepat bertindak balas kepada keperluan pengguna, membentuk terobosan dalam produk, teknologi, pemasaran dan kecekapan operasi. Kedua-duanya memerlukan pembahagian tanggungjawab dan hak yang jelas, juga memerlukan mekanisme kerjasama yang efektif.

Seperti yang dinyatakan oleh Profesor Li Jin, pembangunan industri kereta tenaga baharu, sudah tidak hanya merupakan masalah industri, tetapi melibatkan keseluruhan kualiti pembangunan ekonomi negara. Dalam pandangannya, pada masa hadapan, perusahaan milik negara pusat mesti melakukan pelarasan mendalam daripada perspektif persaingan global, bukannya hanya mengejar pengembangan skala. Pelarasan ini, termasuk terobosan teknologi, juga perubahan mekanisme.

Apa yang sedang dilalui oleh Changan Automobile, adalah perubahan sedemikian. Dari segi penimbunan teknologi, perbelanjaan penyelidikan dan pembangunan Changan Automobile pada tahun 2025 mencapai 7.67%, mempunyai lebih 7,500 pakar kecerdasan buatan, secara kumulatif membina lebih 400,000 skenario ujian simulasi maya, sistem bantuan memandu pintar "Tianshu Linghang" yang direka sepenuhnya oleh sendiri juga mula mencapai pengkomersialan berskala. Changan Qiyuan Q06 dilancarkan, bilangan pesanan terkumpul dalam masa 24 jam突破 35,000 unit, menunjukkan keupayaan teknologi sedang dipercepatkan menukar kepada prestasi produk dan pasaran.

Dari segi susun atur global, langkah Changan juga semakin dipercepat. Pada masa ini, operasinya meliputi 149 negara dan wilayah, kilang kereta keseluruhan tenaga baharu di Thailand sudah beroperasi, dan membina 17 kilang KD di 8 negara seperti Brazil, kapasiti penghasilan luar negara mencapai 446,000 unit. Menurut pengurus, jualan luar negara Changan tahun ini dijangka mencapai lebih 900,000 unit, tahun depan merancang untuk memacu jualan luar negara jenama sendiri Changan mencapai penggandaan.

Prestasi ini menunjukkan, Changan sudah mempunyai asas penimbunan teknologi dan globalisasi. Tetapi semakin dalam penekanan globalisasi, semakin tinggi tuntutan terhadap keupayaan operasi keseluruhan perusahaan. Dengan kata lain, seiring Changan bergerak dari produk keluar ke luar negara menuju ke susun atur global berasaskan sistem, persaingan tidak lagi terhad kepada prestasi produk tunggal atau perniagaan tunggal, tetapi sama ada keseluruhan organisasi boleh beroperasi secara efisien mengelilingi keperluan pasaran. Selepas korporat, sama ada boleh membentuk keupayaan sistem yang lebih kuat, sedang menjadi soalan yang mesti dijawab Changan dalam pembangunan peringkat seterusnya.

"Organisasi dua tahap, satu kecekapan" yang dicadangkan oleh pihak Changan Automobile, adalah tindakan balas terhadap masalah ini. Walaupun grup dan syarikat tersenarai awam memikul tanggungjawab berbeza, pembahagian aras organisasi tidak boleh menjadi sumber kerugian kecekapan. Peristiwa penting memerlukan统筹 (penyusunan) grup, perniagaan khusus hendaklah mendekati pasaran, membuat keputusan dengan cepat. Melalui maklumat langsung, menekan proses, mengurangkan pengaliran dalaman yang tidak perlu, membolehkan kepimpinan strategik grup dan tindakan balas pasaran syarikat tersenarai awam membentuk kekuatan, bukan membiarkan kedua-dua organisasi beroperasi secara bersendirian.

Bersempena dengan pelarasan struktur pentadbiran, terdapat juga pengoptimuman pasukan pengurusan. Dalam pelarasan kali ini, Yang Dayong dinaikkan pangkat menjadi Naib Presiden Pelaksana Tetap, Deng Chenghao dinaikkan pangkat menjadi Naib Presiden Pelaksana, tanggungjawab beberapa pengurus juga membuat penyesuaian berkaitan. Mengikut penjelasan rasmi, pelarasan kali ini tidak hanya melibatkan struktur profesional, tetapi juga mengambil kira struktur umur dan pengalaman. Tujuannya bukan hanya mengejar penghayatan pasukan pengurusan, tetapi mengoptimumkan lagi susun atur kelas, membiarkan bakat yang mempunyai latar belakang profesional berbeza, familiar dengan peraturan pembangunan industri, memikul tanggungjawab yang sesuai, pada masa mengekalkan kesinambungan strategik, meningkatkan keupayaan hidup organisasi dan pelaksanaan.

Jika dilihat dari perspektif yang lebih luas, pelarasan kali ini juga boleh dilihat dari latar belakang penyelarasan reformasi kereta perusahaan milik negara pusat yang berterusan. Sama ada susun atur industri "Tiga Besar Tiga Kecil", atau "Kereta Baharu, Bahagian Baharu, Perkhidmatan Baharu, Ekosistem Baharu" empat arah perniagaan yang dicadangkan oleh China Changan Automobile, reformasi tidak boleh berhenti pada penyusunan semula binaan organisasi, yang lebih penting adalah membiarkan perniagaan yang berbeza membentuk kerjasama efektif.

Profesor Li Jin pernah menyatakan, pasaran kereta tenaga baharu sudah masuk dari fasa pengembangan tulen ke fasa persaingan pemilihan yang lebih baik, bagaimana perusahaan milik negara pusat dan perusahaan milik negara memainkan peranan kepimpinan, mengoptimumkan susun atur pasaran, akan memberi kesan langsung kepada masa depan keseluruhan industri. Ini adalah soalan yang perlu dijawab oleh reformasi kereta perusahaan milik negara pusat pada masa ini.

Seperti yang dikatakan oleh Zhu Huarong, permintaan kerajaan pusat agar perusahaan milik negara pusat "menembusi jalan darah dalam persaingan sengit". Dalam pandangannya, ini bukan hanya terobasaran dalam sasaran jualan, tetapi juga maju ke arah perusahaan berkelas dunia. Berada dalam industri automotif dengan persaingan tinggi, perusahaan milik negara pusat mesti membina mekanisme operasi dan keupayaan operasi yang efisien. Bagi China Changan Automobile, sistem tidak boleh diubah, tetapi mekanisme boleh disempurnakan secara berterusan. Aras kerajaan pusat juga dengan jelas menyatakan, mekanisme masih mempunyai ruang untuk disempurnakan.

Dalam kata lain, bagi perusahaan milik negara pusat automotif, menyervis keperluan strategik negara dan mengambil bahagian dalam persaingan pasaran tidak bercanggah. Sebaliknya, semakin menghadap persaingan global yang sengit, semakin perlu melalui penyempurnaan mekanisme, meluruskan hubungan tanggung jawab dan hak, meningkatkan kecekapan penimbalan semula sumber. Kepertigaan reformasi, bukan hanya pada penyusunan semula industri, tetapi lebih penting adalah membina satu set mekanisme operasi yang boleh menyesuaikan diri dengan perubahan pasaran, menyokong persaingan jangka panjang.

Penyatuan organisasi menyelesaikan bagaimana sumber digabungkan, perubahan mekanisme menjawab bagaimana sumber menjana nilai. Bagi Changan, ujian sebenar, sama ada melalui pelarasan kali ini, membolehkan keupayaan penyusunan strategik grup dan keupayaan operasi pasaran syarikat tersenarai awam membentuk kekuatan. Dari erti kata ini, pelarasan struktur hanyalah titik permulaan, bagaimana membiarkan organisasi lebih efisien, membiarkan sumber lebih baik melayani pasaran, itulah jawapan sebenar yang perlu diberikan oleh reformasi ini.

On October 16, Changan Automobile announced a leadership change. Zhu Hourong will no longer hold any position at Changan Automobile and its holding subsidiaries, continuing to serve as Party Secretary and Chairman of China Changan Automobile Group; Zhao Fei has been promoted to Chairman of Changan Automobile, and Ye Pei to President.

The announcement was short, but the underlying reality of this leadership change is a set of numbers that are not easy: the annual target completion rate for the first three quarters is only 51.7%, first-half net profit attributable to shareholders was 817 million Yuan, down 64.32% year-on-year, deducted non-recurring net profit was 251 million Yuan, down 83.01% year-on-year; the relatively bright spot is overseas, with cumulative deliveries of 729,700 vehicles in the first three quarters, up 56.8% year-on-year, with September's single-month overseas sales share accounting for about 44%.

These numbers outline an uneven performance report. For the new management team, they are taking over not a single-line front, but a two-front situation of defending domestic profits and pushing for overseas delivery.

This leadership change falls during a period with the most concentrated actions by Changan. In recent years, Changan has moved continuously on products, organization, and overseas layout: the model count has been streamlined from 63 to 36, Avatr and Deepal are advancing mid-to-back-office integration, the Thailand factory is ramping up, the Brazil factory has started production, and Europe base site selection is progressing. These actions correspond to the shrinkage of the overall fuel vehicle market domestically, Changan New Energy's baton relay being slow, and fast overseas export growth but local profitability not catching up yet.

Now, actions have been laid out, and the real test is the execution pace: whether the same strategy can form verifiable improvements in average vehicle price, new energy vehicle loss per unit, and overseas regional profitability. After the leadership change, the new team takes over exactly this execution challenge.

First, look at the domestic market. In the first half of the year, the domestic fuel vehicle market size decreased by 27.8% year-on-year, which is an industry-wide contraction; but Changan's sales core base is still pressed heavily on fuel vehicles, and the relay speed of the new energy sector has not outperformed the speed of the market contraction. In the first three quarters of 2026, Changan New Energy sales share was 41.6%, while the industry new energy penetration rate stood at 53.6% during the same period.

Changan's electrification progress is not stagnant, but the gap of running behind the overall market is clear: for every two vehicles sold in the industry, more than one is new energy, but for Changan, only after selling five vehicles does it just pass two. This is the structural explanation for the pressure on the profit statement. Changan's first-half net profit attributable to shareholders declined 64.32% year-on-year, and deducted non-recurring net profit declined 83.01% year-on-year; phased sales pressure and reduced exchange gains are direct causes, but the speed difference of the structural switch is the line worth watching more. Industry profit margins have fallen to around 3.8% during the same period, and the space to trade price for volume is narrowing.

Facing the dilemma, Changan's response has already landed on the product and organization levels. The total number of models has been streamlined from 63 to 36, a 43% compression, with the goal of growing 6 flagship models with annual sales exceeding 300,000 vehicles. Avatr and Deepal are advancing the integration and sharing of platform architecture, three-electric systems, intelligent driving software stacks, and supply chain procurement, with shared resource costs expected to decrease by 20%—30%. At the terminal level, Qiyuan Q05 has been ranked high in sales of compact pure electric SUVs for consecutive months, the Qiyuan brand achieved quarterly profitability in the second quarter, and Avatr reduced losses year-on-year; Qiyuan's average vehicle price increased by 12,000 Yuan year-on-year, and Avatr's average vehicle price increased by 2,000 Yuan year-on-year, indicating that "not blindly following the price war" is beginning to generate average price support on some product lines. However, these are still improvements at the single-quarter, single-brand level; the cost reduction effect will be more fully reflected in the financial statements after the integration is completed by the end of 2026. For this domestic execution challenge, short-term looks at whether new energy penetration rate can bottom out and whether vehicle-level losses can narrow; mid-term looks at whether flagship models with high volume can grow from the 36 models.

If the domestic market is still transitioning, overseas has already seen a volume surge, but the volume surge itself also brings deliverables that need fulfilling. Overseas revenue in the first half of the year was 21.942 billion Yuan, up 78.77% year-on-year, with the proportion of overall revenue rising from 16.89% in the same period last year to 33.43%; overseas gross margin was 20.13%, significantly higher than China's 11.67%. Overseas cumulative deliveries for the first three quarters were 729,700 vehicles, up 56.8% year-on-year, September's single-month share approaching 44%, and the overseas goal of 750,000 vehicles for the whole year is within reach. But in the first half of 2026, foreign operating cost growth of 83.59% was faster than revenue growth of 78.77%, overseas gross margin narrowed by 2.1 percentage points year-on-year, and signs of "volume growth without profit growth" have already appeared in the statements. The tariff structure of the European market is a harder constraint: Chinese-produced electric vehicles face a 10% basic tariff, plus up to 35.3% countervailing duties, with a comprehensive tax rate ceiling close to 45%, making it increasingly difficult to maintain price competitiveness solely relying on complete vehicle exports.

For this, Changan's solution is to push production capacity to the front line of the markets. The Thailand Rayong Factory fully operated in May 2025 with an annual capacity of 100,000 vehicles, expanding to 200,000 vehicles in 2027, serving Southeast Asia and European RHD markets; the Brazil factory started production in March 2026, achieving "Made locally, supplied locally, integrated locally". The selection of local bases in Europe is also progressing, planning 180,000 vehicles capacity in 2028, and 300,000 to 350,000 vehicles in the long term, with the goal of avoiding tariffs and shortening supply chain radius through local manufacturing. A longer-term framework is the "1+N" global manufacturing and supply chain system, setting a main base in each overseas major region, serving multiple KD/CKD assembly nodes, pushing going global from complete vehicle trade to regional closed loops. For this overseas execution challenge, short-term looks at the capacity utilization rate and local procurement ratio of the Thailand and Brazil factories; mid-term looks at whether export growth rates can gradually shift to regional profitability.

The two questions in front of Changan are essentially different cycles: domestic new energy relay looks at penetration rate and vehicle-level loss in the coming few quarters; overseas local profitability looks at capacity utilization rate and local procurement ratio measured in years. The same team running the accounts for two cycles at the same time is the true difficulty of the "two-front situation." Now, the leadership change has only completed the handover, and the real test is in the financial statements of the coming few quarters.

16 Oktober, Changan Automobile mengumumkan pertukaran ketua. Zhu Huarong tidak lagi memegang sebarang jawatan dalam Changan Automobile dan anak syarikat terkawal, terus memegang Setiausaha Parti dan Pengerusi Kumpulan Changan Automobile China; Zhao Fei dinaikkan pangkat sebagai Pengerusi Changan Automobile, Ye Pei dinaikkan pangkat sebagai Presiden.

Pengumuman ini tidak panjang, tetapi kad tersembunyi perubahan ketua kali ini adalah sekumpulan angka yang tidak ringan: kadar pencapaian matlamat tahunan untuk tiga suku tahun pertama hanyalah 51.7%, keuntungan bersih induk bagi separuh tahun pertama 817 juta yuan, turun 64.32% berbanding tahun sebelumnya, keuntungan bersih teras 251 juta yuan, turun 83.01% berbanding tahun sebelumnya; apa yang agak menonjol ialah luar negara, serahan terkumpul untuk tiga suku tahun pertama 729,700 unit, tambah 56.8% berbanding tahun sebelumnya, perkongsian jualan luar negara sebulan September sekitar 44%.

Apa yang digambarkan oleh angka-angka ini adalah satu sijil prestasi yang tidak seimbang. Bagi pasukan baharu, yang diwarisi bukan medan perjuangan satu garis, melainkan permainan dua garis: mempertahankan keuntungan dalam negara dan berjuang mewujudkan realisasi luar negara.

Perubahan ketua ini berlaku dalam tempoh yang paling padat bagi tindakan Changan. Dalam beberapa tahun kebelakangan ini, Changan telah mengeluarkan tindakan berterusan dalam produk, organisasi dan susun atur luar negara: model kenderaan dipendekkan daripada 63 kepada 36, Avatr dan Deepal memajukan pengintegrasian pertengahan dan belakang, pabrik Thailand menaikkan kapasiti, pabrik Brazil memulakan pengeluaran, pemilihan tapak基地 Eropah memajukan. Tindakan ini sepadan dengan pasaran kereta petrol domestik menyusut, penggantian oleh Changan Kenderaan Tenaga Baharu agak perlahan, dan pertumbuhan eksport luar negara cepat tetapi keuntungan tempatan belum mengikut.

Selepas ini, tindakan telah dibuka, ujian sebenar seterusnya adalah irama pelaksanaan, sama ada strategi yang sama boleh membentuk pemulihan yang boleh disahkan pada purata harga per unit, kerugian kenderaan tenaga baharu dan keuntungan wilayah luar negara. Selepas perubahan ketua, apa yang diwarisi oleh pasukan baharu ialah soalan pelaksanaan ini.

Lihat dahulu domestik. Sekarang saiz pasaran kereta petrol domestik separuh tahun pertama turun 27.8% berbanding tahun sebelumnya, ini adalah pengecutan sektor; tetapi asas jualan Changan masih tertumpu pada kereta petrol, kecepatan penggantian sektor tenaga baharu tidak mengatasi kelajuan pengecutan pasaran. Tiga suku tahun pertama 2026, perkongsian jualan Changan Kenderaan Tenaga Baharu adalah 41.6%, manakala pada masa yang sama penetrasi Kenderaan Tenaga Baharu industri telah mencapai 53.6%.

Progress pengelektrikan Changan bukan terhenti, tetapi jurang yang kalah daripada pasaran adalah jelas: setiap dua kereta terjual dalam industri, lebih daripada satu adalah Kenderaan Tenaga Baharu, Changan setiap lima kereta terjual, baru melebihi dua. Baru inilah nota struktur beban pada laporan untung rugi. Changan separuh tahun pertama keuntungan bersih induk turun 64.32%, keuntungan bersih teras turun 83.01% berbanding tahun sebelumnya, tekanan jualan fasa dan penurunan pendapatan pertukaran mata wang adalah sebab langsung, tetapi perbezaan kelajuan peralihan struktur adalah garis yang lebih bernilai untuk dipantau. Keuntungan kasar industri pada masa yang sama telah jatuh kepada sekitar 3.8%, ruang untuk menukar harga dengan kuantiti terus semakin mengecil.

Berhadapan dengan kesusahan, tindakan balas Changan sudah turun ke tahap produk dan organisasi. Jumlah model kenderaan dipendekkan daripada 63 kepada 36, mengkuarkan 43%, matlamatnya ialah membesarkan 6 produk utama yang jualan tahunan melebihi 300,000 unit. Avatr dan Deepal memajukan pengintegrasian arkitektur platform, sistem tiga kuasa, tumpukan perisian pemanduan pintar dan pembelian rantaian bekalan, kos sumber awam dijangka berkurang 20%—30%. Di peringkat pengguna akhir, Qiyuan Q05 berturut-turut menempati tempat hadapan jualan SUV Elektrik Tulen Kelas Kompak selama beberapa bulan, jenama Qiyuan mencapai keuntungan tunggal suku tahun pada suku kedua, Avatr mengurangkan kerugian berbanding tahun sebelumnya; purata harga per unit Qiyuan meningkat 12,000 yuan berbanding tahun sebelumnya, purata harga per unit Avatr meningkat 2,000 yuan berbanding tahun sebelumnya, menunjukkan "tidak ikut secara membuta tuli dalam perang harga" mula menghasilkan sokongan harga purata pada sesetengah garis produk. Tetapi ini masih merupakan pemulihan pada peringkat suku tahun tunggal dan jenama tunggal, kesan pengurangan kos hanya akan muncul lebih lengkap dalam laporan apabila penyusunan semula selesai pada akhir 2026. Soalan pelaksanaan domestik ini, jangka pendek melihat sama ada penetrasi Kenderaan Tenaga Baharu boleh berhenti jatuh, kerugian per unit boleh mengecil, jangka sederhana melihat sama ada dalam 36 model boleh membesarkan produk utama yang benar-benar berjualan banyak.

Jika dikatakan, dalam negara masih menukar gear, luar negara sudah meningkatkan kuantiti, tetapi peningkatan kuantiti sendiri membawa topik yang perlu direalisasikan. Hasil jualan luar negara separuh tahun pertama 2.1942 bilion yuan, tambah 78.77% berbanding tahun sebelumnya, perkongsian keseluruhan hasil jualan ditarik daripada 16.89% pada tempoh yang sama tahun lalu kepada 33.43%; margin keuntungan kasar luar negara 20.13%, jauh lebih tinggi daripada 11.67% dalam negara. Serahan terkumpul luar negara tiga suku tahun pertama 729,700 unit, tambah 56.8%, perkongsian sebulan September menghampiri 44%, sasaran luar negara 750,000 unit sepanjang tahun sudah dalam jangkauan. Tetapi separuh tahun pertama 2026, kos operasi luar negara tumbuh 83.59% lebih pantas daripada pertumbuhan pendapatan 78.77%, margin keuntungan kasar luar negara berkurangan 2.1 peratusan berbanding tahun sebelumnya, tunjukkan tanda "kuantiti bertambah tetapi keuntungan tidak" sudah muncul dalam laporan. Struktur cukai pasaran Eropah adalah kekangan yang lebih keras: kereta elektrik buatan China berhadapan 10% cukai asas, ditambah dengan cukai anti-subsidi sehingga 35.3%, kadar cukai gabungan maksimum hampir 45%, bergantung semata-mata pada eksport kenderaan siap untuk mengekalkan daya saing harga semakin sukar.

Sehubungan dengan ini, penyelesaian Changan ialah menolakkan kapasiti ke hadapan pasaran. Pabrik Rayong Thailand beroperasi sepenuhnya pada Mei 2025, kapasiti tahunan 100,000 unit, meluas kepada 200,000 unit pada 2027, merangkumi pasaran Asia Tenggara dan Eropah sebelah kanan; pabrik Brazil memulakan pengeluaran pada Mac 2026, mencapai "buatan tempatan, bekalan tempatan, integrasi tempatan". Pemilihan tapak基地 lokalization Eropah juga dimajukan, perancangan kapasiti 180,000 unit pada 2028, jangka jauh 300,000 hingga 350,000 unit, matlamat ialah mengelakkan cukai melalui pembuatan tempatan, memendekkan jejari rantaian bekalan. Rangka kerja jangka panjang yang lebih ialah sistem pembuatan dan bekalan global "1+N", setiap wilayah luar negara mempunyai satu tapak utama, merangkumi beberapa nod pemasangan KD/CKD, mendorong keluar negara daripada perdagangan kenderaan siap kepada kitaran wilayah. Soalan pelaksanaan luar negara ini, jangka pendek melihat sama ada kegunaan kapasiti pabrik Thailand, Brazil dan perkongsian pembelian tempatan, jangka sederhana melihat sama apakah pertumbuhan eksport boleh bertukar secara beransur-ansur kepada keuntungan wilayah.

Dua soalan di hadapan Changan, pada asasnya kitaran berbeza: penggantian Kenderaan Tenaga Baharu domestik, melihat sama ada penetrasi beberapa suku tahun depan dan kerugian per unit; keuntungan lokalization luar negara, melihat sama ada kegunaan kapasiti dikira mengikut tahun dan perkongsian pembelian tempatan. Satu set pasukan yang sama perlu menjalankan akaun dua kitaran serentak, barulah ini adalah kesulitan sebenar "permainan dua garis". Sekarang, pertukaran ketua hanya telah menyiapkan penyampaian baton, manakala ujian sebenar terdapat dalam laporan beberapa suku tahun depan.

October 18, themed “Starting Fate in Changan, Accompanied by Sichuan Airlines”, the “2026 Chongqing Youth Collective Wedding and China Changan Automobile 14th Youth Collective Wedding” successfully concluded. Hosted by the Youth League Committee of Liangjiang New Area District, Youth League Committee of Yuzhong District, China Changan Automobile Youth League Committee, Changan Automobile Youth League Committee, and Sichuan Airlines Youth League Committee. 50 newlywed couples from various industries in Chongqing City, Changan Automobile domestic and overseas, and Sichuan Airlines walked into the marriage hall together at Changan Automobile Technology Park. Zhang Ke, Deputy Secretary of the Youth League Committee of Chongqing City; Shen Yingchun, Vice Mayor and Party Group Member of the People’s Government of Liangjiang New Area; Zhu Furong, Party Committee Secretary and Chairman of China Changan Automobile; Zhao Fei, Deputy Party Committee Secretary and General Manager of China Changan Automobile, Party Committee Secretary and Chairman of Changan Automobile; Ye Pei, Deputy Party Committee Secretary and President of Changan Automobile; Du Kunfei, Deputy Party Committee Secretary of Sichuan Airlines Group and Sichuan Airlines Co., Ltd. attended the event.

Shen Yingchun, Vice Mayor and Party Group Member of the People’s Government of Liangjiang New Area, stated that today’s collective wedding is not only China Changan Automobile demonstrating the responsibility of a central state-owned enterprise, actively responding to the call for building a youth development city with concrete actions, caring for youth employees, and serving youth marriage and love; it is also a warm miniature of Liangjiang New Area deepening the construction of a youth development city.

Zhao Fei, Deputy Party Committee Secretary and General Manager of China Changan Automobile, Party Committee Secretary and Chairman of Changan Automobile, expressed blessings, stating that Changan always remembers General Secretary Xi’s important discourses on youth work, firmly attaches importance to youth, cares for youth, and supports youth, continuously builds a stage for youth to start businesses and do things, and fully solves urgent difficulties and worries. On this auspicious day, may the newlyweds possess the warmest “Heartfelt Companion”, be each other’s “Smart Partner”, and have “Changan Companion for a Lifetime”!

Before the ceremony, a wedding car fleet composed of Changan TianShu Pilot Ultra and Changan Qiyuan Q06 traveled through the city to welcome newlyweds from all over. During the parade, the newlyweds experienced the peace of mind guarding brought by Changan TianShu Pilot immersively. As the first intelligent driving assistance solution self-developed by a central state-owned enterprise, Changan TianShu Pilot is equipped with LiDAR on the full series, adopts Central Ring Network Communication Architecture and One-piece End-to-End Technology Architecture, with comprehensive performance ranking in the industry’s top echelon. Facing the mountain city’s undulating slopes, multi-road intersections, and urban traffic flow, Changan TianShu Pilot achieves smooth following, intelligent lane changing, and precise speed control, escorting the journey of happiness with safe, silky, and easy-to-use experiences.

This wedding also welcomed a Thai newlywed couple from the Thailand Rayong Factory. On stage, the bride’s authentic “Perfect!” won round-the-house applause. Meanwhile, employees from various overseas bases also sent online blessings across the distance, gathering the same heart with different languages. The Changan TianShu Pilot Ultra equipped Changan Qiyuan Q06 transformed into a blessing messenger, delivering blessings in multiple languages. This love connection spanning mountains and seas is a vivid footnote to Changan Automobile’s globalization “Inclusive Gathering” Plan. Currently, Changan Automobile has built 22 overseas manufacturing bases including the Thailand Rayong Factory, with market coverage in 129 sales countries and regions; last week, Changan Automobile showcased its globalization product matrix at the 2026 Paris Auto Show, launching a series of releases around brand, product, service, and marketing fields. From Thailand Rayong to the European continent, Changan Automobile not only roots products and services globally but also allows employees and partners from around the world to meet and know each other in a common career. Inclusive Gathering gathers travelers from the five continents and four seas, gathering belonging and identity beyond borders.

In the warm ceremony, attending leaders and guests jointly awarded major prizes to newlywed representatives, including Changan Qiyuan Q06 and domestic and international round-trip tickets. Every prize was full of prestige, pushing the atmosphere of the entire ceremony to the climax.

The Youth Collective Wedding has been held for 14 consecutive sessions. China Changan Automobile has always persisted in doing good things well and doing practical things solidly, supporting youth employees in growth and success, allowing youth who choose Changan to settle down and chase dreams freely here. In the future, China Changan Automobile will continue to move in the same direction with the vast youth and achieve mutual success. On the journey of forging a world-class automobile brand, we will write more happiness chapters belonging to strivers.

18 Oktober, dengan tema "Asal Usul Changan, Dampingi Penerbangan Sichuan", perkhidmatan oleh Jawatankuasa Belia Kawasan Baru Liangjiang, Jawatankuasa Belia Daerah Yuzhong, Jawatankuasa Belia China Changan Automobile, Jawatankuasa Belia Kereta Changan, dan Jawatankuasa Belia Penerbangan Sichuan, "Perkahwinan Kolektif Belia Bandar Chongqing Tahun 2026 dan Perkahwinan Kolektif Belia Ke-14 China Changan Automobile" telah berjaya disempurnakan. Sebanyak 50 pasang belia dari pelbagai industri di Bandar Chongqing, Changan Automobile dalam dan luar negara, serta Penerbangan Sichuan berjalan bersatu di Taman Teknologi Kereta Changan menuju ke istana pernikahan. Setiausaha Jawatankuasa Belia Komunis Chongqing Zhang Ke; Timbalan Pengerusi Kerajaan Daerah Baru Liangjiang, Ahli Jawatankuasa Parti Shen Yingchun; Setiausaha Biro Parti China Changan Automobile, Pengerusi Zhu Huarong; Timbalan Setiausaha Biro Parti dan Pengurus Besar China Changan Automobile, Setiausaha Biro Parti Kereta Changan, Pengerusi Zhao Fei; Timbalan Setiausaha Biro Parti Kereta Changan, Presiden Ye Pei; Timbalan Setiausaha Biro Parti Kumpulan Penerbangan Sichuan dan Penerbangan Sichuan Du Kunfei, dan lain-lain hadir ke majlis.

Timbalan Pengerusi Kerajaan Daerah Baru Liangjiang, Ahli Jawatankuasa Parti Shen Yingchun menyatakan, Perkahwinan Kolektif hari ini, bukan sahaja menunjukkan tanggungjawab syarikat kerajaan pusat China Changan, bertindak balas dengan tegas dengan tindakan untuk menyeru pembinaan Bandar Pembangunan Belia, merawat pekerja belia dan melayani perkahwinan belia, malah merupakan cerminan hangat pemerkasaan pembinaan Bandar Pembangunan Belia di Kawasan Baru Liangjiang.

Timbalan Setiausaha Biro Parti dan Pengurus Besar China Changan Automobile, Setiausaha Biro Parti Kereta Changan, Pengerusi Zhao Fei menyampaikan doa bahawa Changan sentiasa mengingat perbincangan penting Ketua Parti Xi Jinping mengenai kerja belia, bertegas bahawa mengutamakan belia, mengindahkan belia, menyokong belia, sentiasa membina pentas untuk belia berusaha, dan berusaha menyelesaikan isu mendesak dan keresahan mereka. Pada hari dan masa yang baik ini, semoga pasangan pengantin mempunyai "Persahabatan yang Mesra" yang paling hangat, menjadi "Rakan Pintar" antara satu sama lain, dan "Menemani Changan" sepanjang hayat!

Sebelum upacara bermula, Changan Qiyuan Q06 yang dilengkapkan dengan Changan Tianshu Linghang Ultra membentuk konvoi kereta pengantin, melintasi bandar untuk menyambut pasangan baharu dari pelbagai tempat. Semasa perarakan, pasangan pengantin mengalami secara mendalam perlindungan yang menenangkan yang dibawa oleh Changan Tianshu Linghang. Sebagai penyelesaian bantuan pemanduan pintar yang dikaji sendiri pertama oleh syarikat kerajaan pusat, Changan Tianshu Linghang dilengkapkan dengan radan laser pada semua model, menggunakan arkitektur komunikasi rangkaian pusat dan arkitektur teknologi hujung-ke-hujung satu bahagian, prestasi gabungan berada dalam gred pertama industri. Hadapan bukit bandar gunung, persimpangan bersimpang-silang dan aliran trafik bandar, Changan Tianshu Linghang mencapai mengikut kereta dengan lancar, menukar lorong pintar, mengawal kelajuan tepat, dengan pengalaman keselamatan, lancar dan mudah digunakan, memastikan keselamatan perjalanan penuh untuk kebahagiaan.

Majlis perkahwinan kali ini juga menyaksikan sepasang pasangan baharu warga Thai dari Kilang Rayong Thailand, pengantin perempuan di atas pentas mengucapkan "Boleh" yang asli, meraih tepukan gemuruh. Pada masa yang sama, pekerja dari pelbagai pangkalan luar negara juga menghantar doa secara maya dari jauh, menggunakan bahasa berbeza bergabung menjadi satu niat yang sama. Changan Qiyuan Q06 yang dilengkapkan dengan Changan Tianshu Linghang Ultra berubah menjadi pembawa doa, menyampaikan doa dalam pelbagai bahasa negara. Ikatan persahabatan yang melangkaui gunung dan laut ini, adalah bukti hidup Rancangan Globalisasi "Menerima Segala Arus" Kereta Changan. Pada masa ini, Kereta Changan telah membina 22 pangkalan pembuatan luar negara termasuk Kilang Rayong Thailand, pasar meliputi 129 negara dan wilayah jualan; minggu lepas Kereta Changan membawa matriks produk globalisasi ke Pameran Kereta Paris 2026, di sekitar jenama, produk, perkhidmatan, pemasaran dan bidang lain mengeluarkan sebuah siri pelancaran. Dari Kilang Rayong Thailand ke Benua Eropah, Kereta Changan tidak sahaja menanamkan produk dan perkhidmatan di seluruh dunia, tetapi juga membolehkan pekerja dan rakan dari seluruh dunia bertemu dan saling memahami dalam tugas yang sama. Menerima Segala Arus, menerima orang-orang sebahagian dari lima benua dan empat lautan, berkumpul adalah keterikatan dan pengiktirafan melangkaui sempadan negara.

Dalam upacara yang hangat, pemimpin dan tetamu yang hadir memberi hadiah utama kepada wakil-wakil pengantin, termasuk Changan Qiyuan Q06, tiket pergi balik dua orang antarabangsa dan tempatan, setiap satu sangat megah dan berwibawa, menaikkan suasana majlis ke puncak.

Perkahwinan Kolektif Belia telah diadakan selama 14 sesi berturut-turut, China Changan Automobile sentiasa bersikeras melaksanakan perkara baik dengan sempurna dan perkara sebenar dengan tulus, menyokong pertumbuhan dan kejayaan pekerja belia, membolehkan belia yang memilih Changan boleh berakar dengan tenang dan bebas mengejar mimpi di sini. Pada masa hadapan, China Changan Automobile akan berterusan berjalan ke arah yang sama dengan belia ramai, saling berjaya, dalam perjalanan membina jenama kereta kelas dunia pertama, menulis lebih banyak bab kebahagiaan untuk pergiat.

On October 18, with the theme of "Originating in Changan, Accompanied by Sichuan Airlines", the "2026 Chongqing Youth Group Wedding and China Changan Automobile 14th Youth Group Wedding" organized by the Communist Youth League of Liangjiang New Area Committee, Communist Youth League of Yuzhong District Committee, China Changan Automobile Youth League Committee, Changan Automobile Youth League Committee, and Sichuan Airlines Youth League Committee successfully concluded. 50 newlyweds from various industries in Chongqing City, Changan Automobile's domestic and overseas entities, and Sichuan Airlines joined hands in the hall of marriage at Changan Automobile Technology Park. Zhang Ke, Deputy Secretary of the Communist Youth League of Chongqing Municipal Committee; Shen Yingchun, Deputy District Head and Member of the Party Leadership Group of Liangjiang New Area People's Government; Zhu Huarong, Party Secretary and Chairman of China Changan Automobile; Zhao Fei, Deputy Party Secretary and General Manager of China Changan Automobile, Party Secretary and Chairman of Changan Automobile; Ye Pei, Deputy Party Secretary and President of Changan Automobile; Du Kunfei, Deputy Party Secretary of Sichuan Airlines Group and Sichuan Airlines Co., Ltd. attended the event.

Shen Yingchun, Deputy District Head and Member of the Party Leadership Group of Liangjiang New Area People's Government stated that today's group wedding is not only a concrete practice for China Changan Automobile to demonstrate the responsibility of a central SOE, actively respond to the call for building a youth-friendly city with practical actions, care for young employees, and serve young marriage and love, but also a warm vignette of Liangjiang New Area deepening youth-friendly city construction.

Zhao Fei, Deputy Party Secretary and General Manager of China Changan Automobile, Party Secretary and Chairman of Changan Automobile, expressed in his blessings that Changan always unswervingly values, cares for, and supports youth, continuously building a platform for youth to start careers and achieve goals, and fully addressing their urgent needs and concerns. On this auspicious day, may the newlyweds have the warmest "intimate companionship", be "wise partners" to each other, and be "accompanied by Changan" for a lifetime!

Before the ceremony began, Changan Qiyuan Q06s equipped with Changan Tianshu Pilot Ultra formed a wedding car convoy, traveling through the city to welcome newlyweds from everywhere. During the parade, the newlyweds immersively experienced the peace of mind protection brought by Changan Tianshu Pilot. As the first self-developed intelligent driving assistance solution by a central SOE, Changan Tianshu Pilot models are equipped with LiDAR, adopting a central ring network communication architecture and one-piece end-to-end technology architecture, with comprehensive performance ranking in the top tier of the industry. Facing the mountain city's undulating slopes, multi-road intersections, and urban traffic flow, Changan Tianshu Pilot achieves smooth car following, intelligent lane changing, and precise speed control, with safe, smooth, and user-friendly experience, escorting the journey to happiness throughout.

This wedding also welcomed a Thai couple from Rayong Plant in Thailand. The bride on stage's authentic Chongqing dialect "Okay" won a round of applause. At the same time, employees from overseas major bases also sent blessings remotely "cloud-style", gathering different languages into the same sentiment. Changan Qiyuan Q06s equipped with Changan Tianshu Pilot Ultra turned into messengers of blessings, conveying good wishes in multiple languages. This relationship across mountains and seas is exactly a vivid footnote to Changan Automobile's globalization "Welcome All" Plan. Currently, Changan Automobile has built 22 overseas manufacturing bases including Rayong Plant in Thailand, with market coverage in 129 sales countries and regions; last week Changan Automobile showcased its global product matrix at the 2026 Paris Motor Show, launching a series of releases around brand, product, service, marketing, etc. From Rayong, Thailand to the European continent, Changan Automobile not only roots products and services globally, but also lets employees and partners from all over the world get to know each other in a common cause. Welcoming all streams, it gathers travelers from around the globe, gathering a sense of belonging and identity crossing national borders.

In the warm ceremony, attending leaders and guests jointly presented grand prizes to the newlywed representatives, including Changan Qiyuan Q06, international and domestic round-trip air tickets for two. Every prize was extremely impressive, pushing the atmosphere of the entire ceremony to a climax.

The youth group wedding has been held for 14 consecutive editions. China Changan Automobile always insists on doing good things well and practical things solidly for youth, supporting young employees' growth and success, allowing youth who choose Changan to settle down with peace of mind and chase dreams without restraint. In the future, China Changan Automobile will continue to move in the same direction with the vast youth, achieving each other, and write more happy chapters for strivers on the journey of building a world-class automobile brand.

18 Oktober, dengan tema "Takdir Bermula di Changan, Sichuan Airlines Menemani", diselenggarakan oleh Jawatankuasa Liga Belia Komunis Kawasan Baru Liangjiang, Jawatankuasa Liga Belia Komunis Yuzhong, Jawatankuasa Liga Belia Komunis Changan Motors China, Jawatankuasa Liga Belia Komunis Changan Motors, Jawatankuasa Liga Belia Komunis Sichuan Airlines, "Perkahwinan Kolektif Belia Bandar Chongqing Tahun 2026 dan Perkahwinan Kolektif Belia Ke-14 Changan Motors China" telah berakhir dengan sempurna. 50 pasangan dari pelbagai industri di Bandar Chongqing, Changan Motors di dalam dan luar negara serta Sichuan Airlines berjalan bersama menuju ke pelamin di Taman Teknologi Changan Motors. Hadir ke acara ini termasuk Timbalan Setiausaha Jawatankuasa Liga Belia Komunis Chongqing, Zhang Ke; Timbalan Penaung Kerajaan Kawasan Baru Liangjiang, Ahli Parti Shen Yingchun; Setiausaha Parti, Pengerusi Changan Motors China, Zhu Huarong; Timbalan Setiausaha Parti, Pengurus Besar Changan Motors China, Setiausaha Parti, Pengerusi Changan Motors, Zhao Fei; Timbalan Setiausaha Parti, Presiden Changan Motors, Ye Pei; Timbalan Setiausaha Parti Kumpulan Penerbangan Sichuan dan Saham Penerbangan Sichuan, Du Kunfei; dan lain-lain.

Shen Yingchun, Timbalan Penaung Kerajaan Kawasan Baru Liangjiang, Ahli Parti menyatakan, perkahwinan kolektif hari ini, bukan sahaja menunjukkan tanggungjawab Changan Motors sebagai syarikat milik negara pusat, dengan tindakan nyata secara aktif menyokong hasrat pembinaan bandar pembangunan belia, amalan spesifik untuk menghayati pekerja belia dan melayani urusan perkahwinan belia, malah lebih merupakan gambaran hangat pemerkasaan pembinaan bandar pembangunan belia di Kawasan Baru Liangjiang.

Zhao Fei, Timbalan Setiausaha Parti Changan Motors China, Pengurus Besar, Setiausaha Parti Changan Motors, Pengerusi menyatakan semasa memberi ucapan selamat, Changan sentiasa teguh dalam menghargai belia, mengendah belia, menyokong belia, terus membina pentas untuk belia bekerja dan berniaga, berusaha menyelesaikan kebimbangan dan keperluan segera mereka. Pada hari yang mulia ini, semoga pengantin memiliki 'teman setia' yang paling hangat, menjadi 'rakan bijak' antara satu sama lain, 'Changan Menemani' sepanjang hayat!

Sebelum upacara bermula, Changan Qiyuan Q06 yang dipasang dengan Tianzhu Linghang Ultra membentuk konvoi kenderaan perkahwinan, berkeliaran di bandar untuk menyambut pengantin dari seluruh tempat. Semasa perarakan, pengantin mengalami pengalaman perlindungan yang menenangkan yang dibawa oleh Changan Tianzhu Linghang secara menyeluruh. Sebagai penyelesaian bantuan pemanduan pintar pertama yang dibangunkan sendiri oleh syarikat milik negara pusat, seluruh siri Changan Tianzhu Linghang dilengkapi dengan LiDAR, menggunakan arkitektur komunikasi rangkaian pusat dan arkitektur teknologi end-to-end satu segmen, prestasi keseluruhan layak ke tangga pertama industri. Berhadapan dengan landai dan bukit bandar gunung, persimpangan pelbagai arah dan aliran trafik bandar, Changan Tianzhu Linghang mencapai pengikut kereta lancar, pertukaran lorong pintar, kawalan kelajuan tepat, dengan pengalaman selamat, licin dan mudah digunakan, melindungi perjalanan bahagia sepanjang masa.

Perkahwinan edisi ini juga menyambut satu pasangan pengantin Thailand dari Loji Rayong, Thailand. Pengantin wanita di atas pentas melafazkan 'Baiklah!' yang asli mendapat tepukan gemuruh. Pada masa yang sama, pekerja dari pelbagai tapak di luar negara juga 'mengirimkan ucapan selamat melalui awan' dari jauh, mengumpulkan niat yang sama dengan bahasa berbeza. Changan Qiyuan Q06 yang dipasang dengan Tianzhu Linghang Ultra berubah menjadi utusan ucapan selamat, menyampaikan ucapan selamat menggunakan bahasa pelbagai negara. Jalinan hubungan yang merentasi gunung dan laut ini, tepatlah sebagai contoh yang hidup daripada pelan 'Laut Menerima Seribu Sungai' globalisasi Changan Motors. Kini, Changan Motors telah membina 22 tapak pengeluaran luar negara termasuk Loji Rayong Thailand, pasaran meliputi 129 negara dan wilayah jualan; minggu lalu, Changan Motors memaparkan matriks produk globalisasi di Pameran Kereta Paris 2026, memperkenalkan siri pelancaran di kawasan seperti jenama, produk, servis, pemasaran. Dari Rayong Thailand ke Eropah, Changan Motors bukan sahaja menegakkan produk dan servis di peringkat global, malah membolehkan pekerja dan rakan dari seluruh dunia saling mengenali dan memahami dalam kerja sama yang sama. Laut menerima seribu sungai, menerima teman perjalanan dari lima benua dan empat lautan, mengumpulkan rasa dimiliki dan pengiktirafan yang merentasi sempadan negara.

Dalam upacara yang hangat, pemimpin dan tetamu hadir memberikan hadiah utama kepada wakil pengantin, termasuk Changan Qiyuan Q06, tiket penerbangan pulang pergi antarabangsa dan domestik untuk dua orang, setiap satu mempunyai prestij tinggi, mengangkat suasana keseluruhan upacara ke puncak.

Perkahwinan kolektif belia telah diadakan selama 14 edisi berturut-turut, Changan Motors China sentiasa komited untuk melakukan perkara baik dengan baik dan perkara sebenar dengan benar bagi belia, menyokong pertumbuhan dan kejayaan pekerja belia, membiarkan belia yang memilih Changan dapat berakar dengan tenang di sini, bebas mengejar impian. Di masa hadapan, Changan Motors China akan terus bergerak ke arah yang sama dengan belia ramai, saling berjaya, dalam perjalanan membina jenama kereta kelas pertama dunia, menulis lebih banyak bab kebahagiaan milik mereka yang berusaha.

Recently, the 2027 model Qiyuan Q05 went on sale. Three trims, official guide price 89,900 RMB to 101,900 RMB, limited-time subsidy price 79,900 RMB to 95,900 RMB. This car has just ranked as the sales champion of domestic compact SUVs for six consecutive months, cumulative deliveries have exceeded 100,000 units, September global monthly sales directly hit 30,000 units. In Changan's entire new energy portfolio, it is the most capable vehicle at the moment.

Looking back at the data, when it launched in 2025, monthly sales hovered between 1,000 and 2,000 units, having almost no presence in the compact SUV market. The turning point appeared in March this year, when monthly retail sales suddenly jumped to 12,000, then continued climbing: April 15,800, May 16,000, June 18,900, July approaching 19,000. From over 1,000 monthly sales to nearly 20,000, it multiplied more than ten times in half a year.

This growth cannot be explained by price cuts. Price cuts can pull a wave, but not this consistent climbing slope. Behind this is Changan's redefinition of this car.

So what is it based on? In one sentence, it is not an explosion sold out from a price war, but a hit forged in a specification battle.

In the 100,000 RMB segment, full series standard CATL LFP battery, full series supports 3C fast charging, 15 minutes from 30% to 80%. High trim version comes directly with LiDAR, equipped with NOA pilot assist for highways and urban viaducts. This combination, before Q05 appeared, was usually seen only on cars above 200,000 RMB. 2,735 mm wheelbase, 540 L trunk, folding rear seats up to 1,380 L, these numbers put in the 100,000 RMB segment are all over-class existence.

In plain language, this car did something very hard, forcibly stuffing configurations others dare not release into the 100,000 RMB segment, yet making users believe this brand is worth paying for. So Q05 did not win on price, it won by turning the four words "Technology Democratization" from marketing jargon into something tangible and usable for users. When LiDAR is no longer a symbol of high-end, when 3C fast charging becomes standard for 100,000 RMB segment, users naturally vote with their feet.

This 2027 model update, upgrades are also very targeted. Full series range unified to 506 km, cut original 405 version, entry-level is long range; full series standard heat pump AC, directly solving the old problem of pure electric car range shrinking in winter; run-flat tire stability also made full series standard. You see, the facelift has no gimmicks, every cut targets user hard needs.

But for Changan, the significance of Q05 is far more than just a hit.

Looking at Changan Auto's moves this year together, Q05's position is particularly key. First half of this year, Changan actively cut low-profit micro EV Lumin, this cut down is about 70,000 units sales gap. Who fills this gap? Avatr goes high-end, Deepal goes mid-end overseas, the one that can really move volume, can shoulder sales, is Qiyuan. And whether Qiyuan can shoulder it, key depends on Q05.

July data gave the answer. Changan Qiyuan single month global delivery nearly 40,000 units, among which Q05 contributed nearly half. In Changan New Energy's three brands — Avatr, Deepal, Qiyuan — portfolio, Qiyuan has surpassed Deepal, becoming Changan New Energy's top sales pillar.

This significance is big. It indicates Changan, in the adjustment period of cutting low-end products and integrating brands, found a clear, replicable, and already market-verified path — using self-developed intelligence and electrification capabilities, to create differentiation in the mass market.

Going one level higher. Qiyuan established barely three years ago, cumulative sales have broken 1 million units, and achieved profitability. In today's universally pressured new energy market, this is not an easy thing. Supporting this strategy is exactly Q05, this hardest prototype.

Here must mention Changan's layout. As early as 2017, Changan proposed "Third Entrepreneurship", successively established Avatr and Deepal two new energy brands, stepped in pits, also accumulated methodology. By 2023 Qiyuan born, the tuition fees of the previous two brands, all fed back to this new brand positioning mainstream family use. So Qiyuan these three years rhythm very clear: first use A07 to stand brand, then use E07 to show SDA architecture technical foundation, then unfold product line, finally use Q05 such hit to rush volume. One year one step, almost no detours.

More worth mentioning is, this road is already going outwards. This year Q05 first launched in Thailand, less than half month orders broke 3,000, then entered Uzbekistan, also plans to do CKD localization production locally; this Paris Motor Show, Qiyuan again followed Changan three brands together to place in Europe. A car killing out from 100,000 RMB segment market, now becomes Changan globalization vanguard.

Auto Review: So back to the 79,900 RMB car at the beginning. It looks cheap, but cheap is just the result. The real reason is Changan took three years tech accumulation, self-developed Tianshu Intelligent Driving, Jinzongzhao Battery, SDA Architecture, one by one downgraded to mass market, let most ordinary family, use most affordable money, drive decent car. This is where Qiyuan Q05 is most worth discussing. It is not only Changan New Energy's first pillar, it proves one thing: Changan's new energy transformation path, has been completed.

Baru-baru ini, model Q05 Qiyuan 2027 telah dilancarkan. Tiga konfigurasi, harga panduan rasmi dari 89,900 hingga 101,900, harga subsidi berhad masa dari 79,900 hingga 95,900. Kereta ini, baru-baru ini menduduki tangga juara jualan SUV kompak tempatan selama enam bulan berturut-turut, penghantaran terkumpul telah menembusi 100,000 unit, jualan bulanan global bulan September terus mencecah 30,000 unit. Dalam portfolio Kenderaan Tenaga Baru Changan yang lengkap, ia adalah kereta yang paling mampu memikul beban pada masa ini.

Melihat semula data, pada tahun 2025 apabila ia pertama kali dilancarkan, jualan bulanan berputar antara 1,000 hingga 2,000 unit untuk tempoh yang lama, hampir tiada kehadiran dalam pasaran SUV kompak. Peralihan berlaku pada bulan 3 tahun ini, jualan runcit pada bulan tersebut tiba-tiba meningkat ke 12,000 unit, kemudian terus naik ke atas, April 15,800 unit, Mei 16,000 unit, Jun 18,900 unit, Julai hampir 19,000 unit. Dari jualan bulanan lebih dari 1,000 hingga hampir 20,000, dalam setengah tahun ia meningkat sepuluh kali ganda lebih.

Pertumbuhan ini bukan dijelaskan oleh penurunan harga. Penurunan harga boleh menarik satu gelombang, tetapi tidak boleh menghasilkan kecondongan pendakian berterusan seperti ini. Di sebalik ini, adalah satu penyenaraian semula oleh Changan terhadap kereta ini.

Kemudian apa asasnya? Dalam satu ayat, ia bukan produk meledak yang dihasilkan daripada perang harga, ia adalah produk meledak yang dihasilkan daripada perang konfigurasi.

Kereta pada paras 100,000, keseluruhan siri dipasangkan bateri litium ferum fosfat CATL, keseluruhan siri menyokong pengisian cepat 3C, 15 minit dari 30% hingga 80%. Versi konfigurasi tinggi terus menggunakan radar laser, dilengkapi dengan bantuan panduan NOA untuk lebuh raya dan lebuh raya bandar. Gabungan ini, sebelum Q05 muncul, biasanya hanya boleh dilihat pada kereta di atas 200,000. Paksi 2735 mm, ruang simpanan belakang 540 liter, bila baris belakang dilipat hingga 1380 liter, angka-angka ini pada paras 100,000, semua adalah kehadiran melangkaui kelas.

Dalam bahasa mudah, kereta ini melakukan sesuatu yang sangat sukar, memasukkan konfigurasi yang orang lain tidak berani turunkan ke paras 100,000, dan membuat pengguna percaya brand ini berbaloi untuk dibeli. Jadi Q05 menang sama sekali bukan pada harga, ia menang kerana membawa empat perkataan "Pemerataan Teknologi", dari satu frasa pemasaran, menjadi sesuatu yang boleh disentuh dan digunakan oleh pengguna. Apabila radar laser bukan lagi simbol premium, apabila pengisian cepat 3C menjadi standard paras 100,000, pengguna semestinya mengundi dengan kaki.

Model 2027 kali ini, penambahbaikan juga sangat bertumpu. Julat keseluruhan siri disatukan ke 506 km, versi 405 yang lama dipotong, peringkat masuk adalah julat panjang; keseluruhan siri dipasangkan sistem pengudaraan pam haba, terus menyelesaikan penyakit lama jualan julat kenderaan elektrik tulen mengecut pada musim sejuk; berjalan stabil jika tayar pecah juga dibuat standard keseluruhan siri. Lihat, pengubahsuaian model tiada gaya-gaya, setiap potongan memotong keperluan asas pengguna.

Tetapi bagi Changan, makna Q05, jauh lebih daripada sekadar satu produk meledak.

Apabila melihat tindakan Changan Automotive sepanjang tahun ini, posisi Q05 menjadi sangat penting. Setengah tahun pertama tahun ini, Changan secara aktif memotong kenderaan elektrik mikro Lumin dengan keuntungan rendah, dengan satu potongan ini, terdapat kekurangan jualan kira-kira 70,000 unit. Siapa yang akan mengisi kekurangan ini? Avatr pergi ke premium, Deepal pergi ke pertengahan keluar negara, yang sebenarnya boleh membawa jumlah, boleh memikul jualan, adalah Qiyuan. Dan adakah Qiyuan boleh memikulnya, kuncinya terletak pada Q05.

Data bulan Julai memberikan jawapan. Changan Qiyuan penghantaran global bulanan tunggal hampir 40,000 unit, di mana Q05 menyumbang hampir separuh. Dalam portfolio tiga brand Kenderaan Tenaga Baru Changan -- Avatr, Deepal, Qiyuan --, Qiyuan telah melebihi Deepal, menjadi sokongan jualan utama pertama bagi Kenderaan Tenaga Baru Changan.

Makna ini adalah besar. Ia menunjukkan Changan dalam tempoh penyesuaian memotong produk paras rendah, mengintegrasikan brand, telah menemui satu jalan yang jelas, boleh disalin, dan sudah disahkan oleh pasaran -- menggunakan keupayaan kecerdasan dan elektrifikasi yang dikaji sendiri, memukul perbezaan dalam pasaran orang ramai.

Lihat setingkat lagi ke atas. Qiyuan ditubuhkan kira-kira tiga tahun sahaja, jualan terkumpul telah menembusi satu juta unit, dan telah mencapai keuntungan. Dalam pasaran Kenderaan Tenaga Baru yang menanggung tekanan secara umum pada hari ini, ini adalah perkara yang tidak mudah. Dan yang menyokong kaedah ini, adalah Q05 sebagai contoh yang paling kukuh.

Di sini mesti disebut satu perkara tentang susunan Changan. Sejak awal tahun 2017, Changan telah mencadangkan "Pembangunan Semula Ketiga", sebelum ini menubuhkan dua brand Kenderaan Tenaga Baru iaitu Avatr dan Deepal, melangkah ke dalam lumpur, juga mengumpulkan metodologi. Pada tahun 2023 apabila Qiyuan lahir, bayaran sekolah dua brand sebelum ini, semua disuntik kembali ke brand baru yang定位于 utama rumah tangga ini. Jadi irama Qiyuan tiga tahun ini sangat jelas: dahulu menggunakan A07 untuk menubuhkan brand, kemudian menggunakan E07 untuk menunjukkan asas teknologi arkitektur SDA, kemudian menelusurkan garis produk, akhirnya menggunakan Q05 seperti produk meledak untuk mengejar jumlah. Satu tangga setahun, hampir tiada jalan pintas.

Lebih bernilai disebut, jalan ini sudah berjalan keluar. Tahun ini Q05 dahulu dilancarkan di Thailand, tidak sampai setengah bulan tempahan pecah 3,000, kemudian masuk ke Uzbekistan, juga merancang untuk menjalankan pengeluaran CKD tempatan di situ; pameran kereta Paris kali ini, Qiyuan sekali lagi mengikuti Changan tiga brand bersama-sama bertapak di Eropah. Satu kereta yang keluar dari pasaran paras 100,000, kini menjadi tentara depan globalisasi Changan.

Penilaian Automotif: Jadi kembali kepada kereta 79,900 di permulaan. Ia kelihatan murah, tetapi murah hanyalah hasil. Sebab yang sebenarnya, adalah Changan yang telah menurunkan sedikit demi sedikit tiga tahun akumulasi teknologi, panduan kecerdasan Tianshu yang dikaji sendiri, bateri Jinzhongzhang, arkitektur SDA, ke pasaran orang ramai, membiarkan satu keluarga paling biasa, dengan wang yang paling murah, memandu kereta yang bermaruah. Ini, itulah bahagian yang paling berharga untuk diceritakan mengenai Qiyuan Q05. Ia bukan sahaja sokongan utama pertama Kenderaan Tenaga Baru Changan, ia membuktikan satu perkara: jalan transformasi Kenderaan Tenaga Baru Changan, telah berjaya ditembusi.

For Changan, the Paris Auto Show is not just a new product launch, but a key node in the promotion of the globalization strategy.

October 12, the 2026 Paris International Auto Show opened. Changan Automobile, with the theme "Embrace All, Grow Together", showcased its three major brands Changan Qiyuan, Deepal Automobile, and Avatr, while also concentrating on showcasing self-developed technologies such as Blue Whale Super Engine Hybrid, Tianshu Intelligence, and Jinzhongzhao Battery.

Counting from the establishment of the Turin design center in Italy in 2001, Changan has walked 25 years in Europe. At this auto show, Changan Qiyuan officially entered Europe, and the three major smart digital new energy brands completed full lineup coverage, reflecting profound changes in the path of Chinese car companies going overseas.

Changan is one of the earliest Chinese car companies to layout in Europe.

As early as 2001, Changan established a European design center in Turin, Italy, kicking off the path of European gene fusion. In the following decade, Changan also established a R&D center in Birmingham, UK, focusing on powertrain and chassis integration and chassis tuning, with a cumulative investment of 240 million euros and a team size of over 100 people. In 2021, the Avatr global design center was established in Munich, Germany. Point by point and from inside to outside, Changan's R&D layout in Europe is gradually unfolding.

In addition, the R&D-first approach allows Changan to get closer to the real needs of European users. The local European expert team conducts car design, chassis tuning, and power adaptation combined with local road conditions, regulations, and user preferences. The Changan Qiyuan Q05, Deepal S07 PHEV, and Deepal S05 PHEV Right-Hand Drive versions which debuted at this auto show are products developed specifically for European family scenarios, charging conditions, and regulations.

Beyond R&D, Changan's channel and service network in Europe is also continuously expanding.

Currently, Changan has established sales companies in Germany, the Netherlands, and the UK, with over 350 sales service outlets in 15 countries in Europe. From the landing of the first design center to the full chain layout of R&D, production, sales, and service, Changan's role in Europe is shifting from a product exporter to a local market participant.

The most attention-grabbing move at this Paris Auto Show was Changan Qiyuan officially entering Europe. In March 2025, Changan and Avatr brands were released in Europe; in September of the same year at the Munich Auto Show, the Deepal brand was officially released. With Qiyuan bringing Q05, Q06, and A06 to Paris, Changan's three major smart digital new energy brands landed in Europe, forming a full spectrum layout covering premium luxury, young technology, and mainstream home use.

The positioning of the three brands varies. Changan Qiyuan targets mainstream family users, focusing on quality, practicality, and smart living, among which Q05 has topped the domestic compact SUV sales chart for six consecutive months, with a WLTP range of 450 kilometers, and received a 5-star safety rating from Europe NCAP in 2026. Deepal Automobile targets young users, highlighting technology and driving fun, S07 PHEV and S05 PHEV Right-Hand Drive versions were deeply optimized for European roads and user habits. Avatr is positioned as original design and smart new luxury, T09 made its global debut in Paris, and brand products will officially enter Europe by the end of this year.

Multi-brand and differentiated product combinations allow Changan to form a relatively complete product ladder in the European market. From compact SUVs to mid-to-large sedans, from plug-in hybrids to pure electric, models with different price points and power forms cover European users' diverse car usage needs. For car companies competing in mature markets, the completeness of the product matrix is often more important than the highlights of single models.

Behind the products is the support of the technology system. At this Paris Auto Show, Changan brought mature domestic self-developed new energy and intelligent technologies to Europe.

In the new energy field, Blue Whale Super Engine Hybrid covers multiple technology routes including HEV, PHEV, and REEV, with six years of R&D, urban fuel consumption as low as 2.98 liters per 100 kilometers, and over 2 million kilometers of vehicle reliability verification. The CS55 PLUS Blue Whale Super Engine HEV also made its debut overseas at this auto show, becoming a microcosm of Chinese hybrid schemes stepping onto international Tier-A auto shows.

Regarding batteries, the Jinzhongzhao Battery has an energy retention rate of over 90% at minus 10 degrees Celsius, adapting to vehicle usage scenarios in some high-cold regions of Europe, and achieves all-weather monitoring relying on the iBC Digital Battery Management System. Changan disclosed that they have completed the verification of 20 Ah sulfide and oxide composite solid-state batteries, with an energy density of 400 Wh/kg, planning to mass-produce all-solid-state batteries in 2030.

On the intelligent level, Changan Tianshu Intelligence brand covers sequences such as Tianshu Pilot, Tianshu Cockpit, and Tianshu Chassis. Tianshu Pilot adopts a one-piece end-to-end architecture, equipped with LiDAR on all models, relying on Central Ring Network Communication Architecture to achieve interactive pilot; Tianshu Cockpit uses AI-native intelligent model architecture to process complex tasks; Tianshu Chassis adopts distributed electric drive. Changan has obtained the first batch of L3-level autonomous driving product access permits from the Ministry of Industry and Information Technology, and has been approved for L4-level Robotaxi testing licenses.

Beyond technology output, Changan is also participating in the co-building of international standards, participating in the formulation of ADSGTR, the world's first unified technical regulation for autonomous driving, leading the compilation of several ITU international standards, and participating in over 360 types of standards in total. For Chinese car companies, moving from technology following to participating in standard setting is an unavoidable step in the globalization process.

Entering Europe with products and technologies is just the first step. Whether to establish a sound service and operation system locally determines whether the brand can truly take root. At this Paris Auto Show, Changan simultaneously launched several localization strategic initiatives, continuously strengthening the "with U" global user brand.

Regarding the service network, Changan has laid out over 350 sales service outlets in 15 countries in Europe, built four regional central warehouses, maintained spare parts fulfillment rate above 97%, providing 1-day delivery in core cities and 72-hour express spare parts service across Europe.

In addition, Changan established two major training and certification centers, conducting engineer certification for new energy three-electric systems and intelligent technologies, building a Europe call center, responding to user demands 7 days x 8 hours. After-sales, Changan launched a 7-year or 160,000 km long-term warranty for the whole vehicle, Pan-European road rescue and courtesy car service, aiming to build user trust through longer warranty cycles and perfect rescue networks.

Regarding talent and production, Changan has invested 1.18 billion euros in Europe so far this year, established 8 subsidiaries, with over 800 employees, localization rate over 80%, planning to expand to 1,200 people within three years, driving 2,400 local jobs. The layout of European production bases is basically determined, expected to build 180,000 unit capacity in 2028, and 350,000 unit capacity planned for 2030. Previously, the Rayong Plant in Thailand started production last May, and the Brazil Plant also started production this March, with the global manufacturing network gradually taking shape.

From sales outlets to spare parts centers, from training systems to local factories, Changan has built a full lifecycle user operation system in Europe. For consumers in mature markets, purchasing decisions often do not only look at the product itself, but after-sales convenience, spare parts availability, and brand certainty of long-term existence are also important considerations.

Changan's layout in Europe is a microcosm of its overall globalization strategy. In April 2023, Changan released the globalization "Open to All" plan, with long-termism and localization as principles. In the past five years, Changan's overseas sales increased from 100,000 units to 637,000 units, with a cumulative total of over 2.8 million units, an average annual growth of 50.4%. In September this year, Changan's overseas delivery reached 96,200 units, a year-on-year increase of 73.8%.

In April 2026, Changan released the "Open to All" Plan 2.0, proposing to double overseas vehicle sales to 1.5 million units by 2030, with a goal of 1.8 million units, releasing 43 global models, and overseas capacity exceeding 800,000 units. Compared to Stage 1.0, Version 2.0 emphasizes the synergistic full business model of manufacturing, trade, investment, service, and ESG, marking Changan's globalization transformation from product trade-led to systematic operations.

Observing against the industry background, Changan's overseas path is somewhat representative. Early Chinese car companies going overseas were mostly product trade, relying on cost-performance ratio to open emerging markets. But in Europe, a mature market with high thresholds and strict standards, pure product output is hard to sustain, R&D localization, service systematization, and manufacturing localization became mandatory options.

Changan used 25 years to build a full chain layout of R&D, production, sales, and service in Europe, with three brands differentiated positioning, core technology independent and controllable, local service network continuously expanding, multiple important elements together constituting the foundation of systematic overseas expansion.

The European market competition is fierce, local brands have deep roots, and Chinese car companies still face many challenges. Tariff policies, brand awareness, supply chain stability issues, etc., all need time to digest. But judging from the signals released by Changan at the Paris Auto Show, long-termism and localization investment are turning from strategic slogans into concrete actions. For the Chinese automotive industry going global, Changan's exploration provides a sample worth observing.

The exhibition booth of the Paris Auto Show is just a window, outside the window is the accelerating promotion of Chinese car companies' globalization process.

Changan used 25 years to complete the leap from design center landing to R&D, production, sales, and service full chain layout in Europe, three brands launching simultaneously, core technology going overseas, localization operations deepening, outlining a complete path of systematic overseas expansion for a Chinese car company.

From product output to industrial rooting, from trade-led to system synergy, Changan's exploration in Europe reflects the advanced direction of the globalization of China's automotive industry. The test of mature markets has just begun, brand awareness building, supply chain stability, local team adjustments, all need more time verification.

But it is certain that long-termism deepening local markets and global competition participation with system capabilities are becoming a consensus for Chinese car companies going overseas.

Bagi Changan, Pameran Kereta Paris bukan sekadar pelancaran produk baharu, tetapi merupakan titik penting dalam pelaksanaan strategi globalisasi.

12 Oktober, Pameran Kereta Antarabangsa Paris 2026 dibuka。Changan Automobile menggunakan tema 'Menerima Segala Rakan, Berkembang Bersama', membawa Changan Qiyuan, Deepal, Avatr tiga brand utama tampil, sambil menunjukkan secara terkumpul teknologi hasil penyelidikan sendiri seperti Blue Whale Ultra-Hybrid, Tianshu Intelligence, Golden Bell Battery.

Memasukkan dari penubuhan pusat reka bentuk di Turin, Italy pada tahun 2001, Changan di Eropah telah berjalan selama 25 tahun。 Di pameran kereta kali ini, Changan Qiyuan secara rasmi memasuki Eropah, tiga brand tenaga baharu digital-intelijen lengkap susunan, di sebalik mencerminkan perubahan mendalam laluan keluar syarikat automotif China.

Changan adalah salah satu syarikat automotif China yang paling awal melunaskan pelan di Eropah。

Sejak 2001, Changan menubuhkan pusat reka bentuk Eropah di Turin, Italy, membuka jalan penyatuan gen Eropah. Sepuluh tahun selepas itu, Changan juga menubuhkan pusat penyelidikan dan pembangunan di Birmingham, UK, fokus pada gabungan tenaga dan底盘 serta penyesuaian底盘，jumlah pelaburan 240 juta Euro, saiz pasukan lebih 100 orang. Pada 2021, pusat reka bentuk global Avatr ditubuhkan di Munich, Germany. Dari titik ke permukaan, susunan penyelidikan dan pembangunan Changan di Eropah berkembang secara beransur-ansur.

Selain itu, pendekatan prapembangunan membolehkan Changan lebih dekat dengan keperluan pengguna sebenar di Eropah. Pasukan pakar tempatan Eropah menggabungkan keadaan jalan, peraturan dan keutamaan pengguna setempat, menjalankan reka bentuk kenderaan, penyesuaian底盘 dan penyesuaian tenaga. Changan Qiyuan Q05, Deepal S07 PHEV, Deepal S05 PHEV versi stereng kanan yang memamerkan untuk kali pertama di pameran kereta kali ini, ialah produk yang dibangunkan secara terarah untuk konteks keluarga Eropah, keadaan pengecasan dan peraturan.

Di luar penyelidikan dan pembangunan, rangkaian saluran dan perkhidmatan Changan di Eropah juga berterusan berkembang.

Sekarang Changan telah melunaskan syarikat jualan di Jerman, Belanda dan UK, di Eropah 15 negara memiliki lebih 350 pusat penjualan dan perkhidmatan. Dari penubuhan pusat reka bentuk pada mulanya, hingga kini rangka rantai penyelidikan, pengeluaran, jualan dan perkhidmatan berkembang, peranan Changan di Eropah sedang berubah dari penerbit produk kepada peserta pasaran tempatan.

Tindakan paling diperhatikan di Pameran Kereta Paris kali ini, ialah Changan Qiyuan secara rasmi memasuki Eropah. Mac 2025, brand Changan dan Avatr dilancarkan di Eropah; September tahun yang sama di Pameran Kereta Munich, brand Deepal secara rasmi dilancarkan. Dengan Qiyuan membawa Q05, Q06, A06 tampil di Paris, tiga brand tenaga baharu digital-intelijen Changan mendarat sepenuhnya di Eropah, membentuk susunan lengkap merangkumi kemewahan tinggi, teknologi muda, dan rumah tangga arus perdana.

Tiga brand ini mempunyai penekanan yang berbeza。Changan Qiyuan menyasarkan pengguna keluarga arus perdana, menonjolkan kualiti, kegunaan dan kehidupan pintar， di mana Q05 telah memimpin jualan SUV kompak domestik selama enam bulan berturut-turut, jarak jauh WLTP mencapai 450 kilometer, dan mendapat penarafan keselamatan 5 bintang Euro NCAP 2026。Deepal menyasarkan pengguna muda, menonjolkan rasa teknologi dan keseronokan memandu，S07 PHEV dan S05 PHEV versi stereng kanan telah dioptimumkan secara mendalam untuk jalan Eropah dan tabiat pengguna。Avatr pula menentukan kedudukan reka bentuk asal dan kemewahan pintar baharu，T09 menyambut penampilan dunia di Paris, produk brand akan secara rasmi memasuki Eropah pada akhir tahun ini.

Kombinasi produk pelbagai brand dan berbeza, membolehkan Changan membentuk susunan pasukan produk yang relatif lengkap di pasaran Eropah. Dari SUV kompak hingga sedan sederhana-besar, dari hibrid boleh dicas ke elektrik tulen, model pelbagai harga dan bentuk tenaga menampung pelbagai keperluan pengguna Eropah. Bagi syarikat automotif yang bersaing di pasaran matang, kelengkapan matriks produk sering lebih penting daripada titik letupan model tunggal.

Di belakang produk ialah sokongan sistem teknologi. Di pameran kereta Paris kali ini, Changan membawa secara terkumpul teknologi hasil penyelidikan sendiri tenaga baharu dan kepintaran yang matang di dalam negara ke Eropah.

Dalam bidang tenaga baharu, Blue Whale Ultra-Hybrid merangkumi HEV, PHEV, REEV pelbagai laluan teknologi, berpendam selama enam tahun, konsumsi bahan api bandar serendah 2.98 liter/100km, melalui pengesahan kebolehpercayaan kenderaan lebih 2 juta kilometer. CS55 PLUS Blue Whale Ultra-Hybrid HEV juga pertama kali dipamerkan di luar negara di pameran kereta kali ini, menjadi bayang-bayang kecil skim hibrid China naik ke pentas pameran kereta S Gred Antarabangsa.

Dari segi bateri, bateri Golden Bell di bawah -10 darjah Celsius kadar kekalan tenaga lebih 90%, menyesuaikan penggunaan kenderaan di kawasan sejuk Eropah tertentu, memadukan sistem pengurusan bateri digital iBC untuk pengawasan sepanjang masa. Pihak Changan mendedahkan, telah selesai pengesahan bateri pepejal komposit sulfida dan oksida 20 Ah, ketumpatan tenaga mencapai 400 Wh/kg, rancangan untuk penghasilan besar bateri pepejal sepenuhnya pada tahun 2030.

Dari segi kepintaran, brand Changan Tianshu Intelligence merangkumi urutan Tianshu Pilot, Tianshu Cockpit, Tianshu Chassis.Tianshu Pilot menggunakan arkitektur hujung-ke-hujung satu segmen, semua model dilengkapi LiDAR, mencapai navigasi interaktif melalui arkitektur komunikasi cincin pusat; Tianshu Cockpit menggunakan arkitektur model kepintaran asli AI untuk memproses tugas rumit; Tianshu Chassis menggunakan pemacu elektrik bersepakat. Changan telah mendapat kelulusan produk自动驾驶 L3 daripada Kementerian Perindustrian, dan diluluskan lesen ujian Robotaxi L4.

Di luaran输出 teknologi, Changan juga terlibat dalam pembinaan piawaian antarabangsa, seluruh proses terlibat dalam ADSDGTR peraturan teknikal piawaian自动驾驶 pertama di dunia, mendominasi pelbagai penyusunan piawaian antarabangsa ITU, kumulatif terlibat pelbagai piawaian lebih 360. Bagi syarikat automotif China, dari mengikuti teknologi kepada penyediaan piawaian, merupakan langkah yang tidak boleh elak dalam proses globalisasi.

Produk dan teknologi memasuki Eropah hanyalah langkah pertama, sama ada boleh membina sistem perkhidmatan dan operasi lengkap di situ, menentukan sama ada brand dapat berdiri dengan kukuh. Di pameran kereta Paris kali ini, Changan serentak memperkenalkan pelbagai langkah strategi lokal, berterusan mengukuhkan 'with U' brand pengguna global.

Dari segi rangkaian perkhidmatan, Changan telah melunaskan lebih 350 pusat jualan dan perkhidmatan di 15 negara Eropah, membina empat pusat gudang serantau, kadar kepelbagaian suku cadang kekal di atas 97%, penghantaran 1 hari di bandar teras, perkhidmatan suku cadang pantas 72 jam seluruh Eropah.

Selain itu, Changan menubuhkan dua pusat pengesahan latihan, untuk tenaga baharu tiga bateri dan teknologi kepintaran melaksanakan pengesahan jurutera, membina pusat panggilan Eropah, 7 hari 8 jam menjawab tuntutan pengguna. Dari segi selepas jualan, Changan memperkenalkan jaminan kenderaan 7 tahun atau 160,000 kilometer jangka panjang, bantuan jalan raya Eropah dan perkhidmatan kenderaan ganti, dengan harapan melalui tempoh jaminan yang lebih panjang dan rangkaian bantuan yang lengkap membina kepercayaan pengguna.

Dari segi bakat dan pengeluaran, Changan sehingga tahun ini telah melabur 1.18 bilion Euro di Eropah, menubuhkan 8 anak syarikat, pekerja lebih 800 orang, kadar tempatanisasi lebih 80%, rancangan dalam masa tiga tahun untuk mengembangkan ke 1,200 orang, mendorong pekerjaan tempatan 2,400 orang。Pelan basis pengeluaran Eropah secara asas telah ditentukan, jangka siap 180,000 unit kapasiti pada 2028, 2030 merancang 350,000 unit. Sebelum ini, kilang Rayong, Thailand telah beroperasi pada Mei tahun lepas, kilang Brazil juga telah beroperasi pada Mac tahun ini, rangkaian pembuatan global sedang secara beransur-ansur terbentuk.

Dari titik jualan ke pusat suku cadang, dari sistem latihan ke kilang tempatan, yang dibina oleh Changan di Eropah adalah satu sistem operasi yang merangkumi kitaran hayat pengguna. Bagi pengguna pasaran matang, keputusan pembelian sering tidak hanya melihat produk itu sendiri, keleluasaan selepas jualan, ketersediaan suku cadang dan ketenteraan kewujudan brand jangka panjang, juga adalah faktor pertimbangan penting.

Pelan Changan di Eropah, adalah ringkasan satu strategi globalisasinya. April 2023, Changan melancarkan pelan 'Ha Na Bai Chuan' (Terima Segala Rakan) global, dengan prinsip jangka panjang dan tempatan. Dalam lima tahun lalu, jualan luar negara Changan meningkat daripada 100,000 unit kepada 637,000 unit, kumulatif lebih 2.8 juta unit, pertumbuhan purata tahunan 50.4%. September tahun ini, penghantaran luar negara Changan 96,200 unit, bertambah baik 73.8%.

April 2026, Changan melancarkan pelan 'Ha Na Bai Chuan' 2.0, mengemukakan sasaran jualan kenderaan luar negara hingga 2030 berlipat ganda kepada 1.5 juta unit, matlamat 1.8 juta unit, melancarkan 43 model global, kapasiti luar negara melebihi 800,000 unit.Dibandingkan dengan fasa 1.0, versi 2.0 lebih menekankan pengeluaran, perdagangan, pelaburan, perkhidmatan, ESG selari model perniagaan semua, menandakan pelan globalisasi Changan berubah dari dominasi perdagangan produk kepada operasi berstruktur.

Dalam konteks industri diperhatikan, laluan keluar Changan mempunyai ciri perwakilan tertentu. Syarikat automotif China awal keluar terutama merupakan perdagangan produk, bergantung kepada harga berpatutan membuka pasaran baharu. Di Eropah, satu pasaran matang dengan ambang tinggi, piawaian ketat, output produk tulen sukar berkekalan, penyelidikan pembangunan tempatan, sistem perkhidmatan berstruktur, pengeluaran tempatan menjadi pilihan wajib.

Changan menggunakan 25 tahun di Eropah membina susunan lengkap penyelidikan, pengeluaran, jualan dan perkhidmatan, tiga brand penekanan berbeza, teknologi teras autonomi boleh kawal, rangkaian perkhidmatan tempatan berterusan berkembang, berbilang elemen bersama-sama membentuk asas keluar berstruktur.

Persaingan pasaran Eropah sengit, brand tempatan asas dalam, syarikat automotif China menghadapi cabaran masih banyak. Isu dasar tarif, pengiktirafan brand, kestabilan rantaian bekalan, semua perlu masa untuk mencerna. Tetapi daripada isyarat yang dilepaskan Changan di pameran kereta Paris, prinsip jangka panjang dan tempatan sedang berubah dari slogan strategi kepada tindakan konkrit. Bagi industri automotif China yang menuju global, eksplorasi Changan menyediakan sampel yang patut diperhatikan.

Booth pameran Paris hanyalah satu tetingkap, di luar tingkap adalah pemacu percepatan proses globalisasi syarikat automotif China.

Changan menggunakan 25 tahun di Eropah telah lengkapkan lompatan dari penubuhan pusat reka bentuk hingga susunan lengkap penyelidikan, pengeluaran, jualan dan perkhidmatan, tiga brand dilancarkan serentak, teknologi teras keluar, tempatanisasi operasi mendalam, menggambar satu laluan lengkap keluar berstruktur satu syarikat automotif China.

Dari output produk ke penanaman industri, dari dominasi perdagangan ke selari sistem, eksplorasi Changan di Eropah memantulkan arah lanjutan globalisasi industri automotif China. Ujian pasaran matang baru sahaja bermula, pengenalan brand, kestabilan rantaian bekalan, penyesuaian pasukan tempatan, semua memerlukan pengesahan tempoh yang lebih lama.

Tetapi dapat dipastikan ialah, dengan prinsip jangka panjang mendalami pasaran tempatan, dengan keupayaan sistem bersaing global, sedang menjadi konsensus keluar syarikat automotif China.

The 2027 Changan Qiyuan Q05 officially launched on October 13, 2026. As a model year revision, the new car has updates on appearance colors and configuration levels.

What Changes Are There In Interior and Exterior Configurations?

The appearance continues the Digital Wisdom Flying Wing 2.0 design language, adding exclusive colors. It further enriches choices based on the five existing body colors: Pine Green, Flowing Gold Purple, Moonlight Silver, Cloud Shadow Grey, and Cloud Brocade White.

This time only the Le Enjoy, Shu Comfort, and Chang Enjoy three versions with 506 km range are newly released. Core upgrades focus on two key configurations: 506 km range versions come standard with heat pump air conditioning, and the Tire Blowout Stability System is standard across the entire lineup.

The former directly solves the biggest shortcoming of the current model lineup lacking heat pump air conditioning and severe winter range shrinkage; the latter is comprehensively pushed through 46 whole-vehicle OTA upgrades, changing safety configurations from high-spec exclusive to entire lineup standard.

From Monthly Sales of Thousands to Six Consecutive Titles, Cumulative 100,000 Units Write a U-Shaped Curve

Reviewing the sales trajectory of Changan Qiyuan Q05, this is a typical U-shaped growth curve. At the beginning of the 2025 launch, monthly sales hovered between 1,000 to 2,000 units for a long time, having almost no presence in the compact SUV market.

The turning point occurred in March 2026, when the monthly retail sales suddenly jumped to 12,602 units, then climbed all the way to 15,814 units in April, 15,954 in May, 18,908 in June, reaching 18,871 in July.

Cumulative sales from January to August 2026 reached 52,674 units, with August single month reaching 17,349 units. As of August, the cumulative sales of the new Q05 broke through 100,000 units, holding the compact SUV sales champion title for 6 consecutive months. In September, global cumulative sales broke through 30,000 units.

All-Around Benchmark in the 100,000-Level Market, Balanced Product Power Precisely Hits Essential Needs

The core reason Changan Qiyuan Q05 stands out is that it doesn't win through price wars, but through configuration wars making it a hit. This car accurately positions itself in the 100,000-level home pure electric SUV market, making high-level configurations standard: Entire lineup standard CATL Golden Bell 2.0 battery, entire lineup supports 3C fast charging, 15 minutes from 30% to 80%, high-spec versions equipped with LiDAR and Horizon J6M chips, supporting Highway NOA pilot assistance.

2,735 mm wheelbase and 540 L trunk space are at a leading level in the same class. Compared with major competitors, Qiyuan Q05's 405 km version power consumption is only 11.30 kWh/100 km, significantly lower than BYD Yuan UP's 12.5 kWh/100 km, fast charging speed is also far better than competitors. To summarize in one sentence: Within a 100,000-level budget, Qiyuan Q05 forces configurations that others dare not release downwards into it, making users believe this brand is worth paying for.

Heat Pump Air Conditioning Fixes Shortcomings, Tire Blowout Stability Sets New Safety Benchmark for Same Class

The 2027 model upgrades are extremely targeted. The biggest user pain point of the current Qiyuan Q05 is the entire lineup lacks heat pump air conditioning, relying on PTC resistance heating causing winter range to shrink significantly. Actual test shows winter 2 to 6°C temperature, highway range only 200 km+, achievement rate less than 50%.

After the 506 km version standard heat pump air conditioning, this problem will be significantly improved. Tire Blowout Stability System standard across entire lineup is another highlight - this function was previously pushed free via OTA to old users, 2027 model solidifies it as factory standard, can effectively control vehicle direction under highway blowout scenarios, reduce risk of loss of control. These two upgrades precisely respond to user core demands: Winter range anxiety and driving safety.

Continued Sales Prospects Look Promising, Commuter SUV Worth Recommending

Overall, the 2027 model Qiyuan Q05 continuous sales is almost a certainty event. Besides domestic, Changan Qiyuan Q05 held compact SUV sales champion for 6 consecutive months, overseas market Qiyuan Q05 has officially landed in Thailand market, planned to launch in Spain and Italy in Q1 2027, global layout will provide extra increment to sales. For consumers buying electric commuter SUV, 2027 model Q05 worth recommending: budget limited choose 506 Le Enjoy version enough to meet daily commute; pursue comfort experience recommend Shu Comfort version; users with demand for smart driving can pay attention to Chang Enjoy version.

Model 2027 Changan Qiyuan Q05 dilancarkan secara rasmi pada 13 Oktober 2026. Sebagai model kemas kini tahunan, baharu ini mempunyai kemaskini dalam warna luaran dan konfigurasi.

Apa sahaja perubahan konfigurasi dalaman dan luaran?

Bentuk luaran meneruskan bahasa reka bentuk Sayap Pintar Digital 2.0, menambah warna eksklusif. Pilihan warna kenderaan lima warna Hijau Rimba, Ungu Emas, Perak Bulan, Kelabu Bayang, Putih Sutera Awan yang disediakan oleh model semasa dikemaskini untuk menambah pilihan.

Kali ini hanya diperkenalkan tiga versi jangkauan 506km Le Xiang, Shu Xiang, Chang Xiang. Penambahbaikan teras tertumpu pada dua konfigurasi penting: versi jangkauan 506km piawai dengan sistem pemanas haba, sistem pengendalian stabil tayar pecah menjadi piawai untuk keseluruhan rangkaian.

Yang pertama menyelesaikan kekurangan terbesar model semasa iaitu tiada sistem pemanas haba untuk keseluruhan rangkaian dan jangkauan musim sejuk berkurang teruk. Yang kedua melalui kemaskini OTA keseluruhan kenderaan 46 item, konfigurasi keselamatan diubah daripada eksklusif versi tinggi kepada piawai keseluruhan rangkaian.

Dari jualan bulanan seribu unit kepada enam juara berturut-turut, terkumpul 100,000 unit mencatatkan lengkung U

Melihat semula laluan jualan Changan Qiyuan Q05, ini adalah lengkung pertumbuhan U yang tipikal. Pada peringkat awal pelancaran tahun 2025, jualan bulanan berkisar antara 1000 hingga 2000 unit, hampir tiada kehadiran dalam pasaran SUV kompaks.

Titik tolak berlaku pada Mac 2026, jualan runcit bulan itu tiba-tiba meningkat ke 12602 unit, kemudian terus meningkat ke 15814 unit pada April, 15954 unit pada Mei, 18908 unit pada Jun, 18871 unit pada Julai.

Jualan terkumpul Januari hingga Ogos 2026 mencapai 52674 unit, pada Ogos bulan tunggal 17349 unit. Sehingga Ogos, jualan terkumpul Q05 baharu melebihi 100,000 unit, juara jualan SUV kompaks selama 6 bulan berturut-turut, pada September jualan global terkumpul melebihi 30,000 unit.

Piawaian serba boleh pasaran tahap 100,000, kekuatan produk seimbang tepat memenuhi keperluan teras

Punca utama Changan Qiyuan Q05 dapat menonjol, bukan dengan menang perang harga, tetapi dengan perang konfigurasi yang menghasilkan produk hits. Kereta ini tepat menempati pasaran SUV rumah penuh elektrik tahap 100,000, menjadikan konfigurasi tinggi piawai: keseluruhan rangkaian piawai bateri CATL Golden Bell 2.0, keseluruhan rangkaian menyokong pantas 3C, 15 minit dari 30% ke 80%, versi konfigurasi tinggi dilengkapi radar laser dan cip Horizon J6M, menyokong panduan NOA kelajuan tinggi.

Paksi gandar 2735mm dan ruang peti bagasi 540L berada di tingkat teratas dalam kelas yang sama. Berbanding pesaing utama, penggunaan tenaga versi 405km Qiyuan Q05 hanya 11.30kWh/100km, jauh lebih rendah daripada BYD Yuan UP 12.5kWh/100km, kelajuan cas pantas juga jauh lebih unggul daripada pesaing. Untuk ringkasan satu ayat: dalam bajet tahap 100,000, Qiyuan Q05 memaksa masuk konfigurasi yang orang lain tidak berani meletakkan, meyakinkan pengguna brand ini berbaloi untuk dibayar.

Pemanas haba melengkapkan kekurangan, sistem pengendalian stabil tayar pecah menubuhkan piawaian keselamatan baru kelas yang sama

Penambahbaikan model 2027 sangat dituju. Kecacatan terbesar pengguna model semasa Qiyuan Q05 ialah tiada sistem pemanas haba untuk keseluruhan rangkaian, bergantung pada pemanasan rintangan PTC menyebabkan jangkauan musim sejuk berkurang teruk, ujian praktikal pada suhu musim sejuk 2 hingga 6℃ jangkauan kelajuan tinggi hanya 200km+, kadar capai tidak cukup 50%.

Seterelah versi 506km piawai pemanas haba, masalah ini akan diperbaiki dengan ketara. Sistem pengendalian stabil tayar pecah piawai keseluruhan rangkaian adalah satu lagi titik terang — fungsi ini sebelum ini telah dirombak secara percuma untuk pengguna lama melalui OTA, model 2027 membuatnya tetap sebagai piawai kilang, dalam skenario tayar pecah kelajuan tinggi dapat mengawal arah kenderaan dengan berkesan, mengurangkan risiko kehilangan kawalan. Kedua-dua penambahbaikan ini tepat menjawab keperluan teras pengguna: kebimbangan jangkauan musim sejuk dan keselamatan memandu.

Prospek jualan berterusan boleh dijangka, SUV ganti perjalanan patut disyorkan

Dilihat secara keseluruhan, jualan berterusan model 2027 Qiyuan Q05 adalah hampir peristiwa pasti. Selain domestik, Changan Qiyuan Q05 juara jualan SUV kompaks selama 6 bulan berturut-turut, pasaran luar negara Qiyuan Q05 telah dilancarkan rasmi di pasaran Thailand, dan dirancang akan dilancarkan pada suku pertama 2027 di Sepanyol dan Itali, susun atur globalisasi akan memberikan tambahan kuantiti kepada jualan. Bagi pengguna yang membeli SUV elektrik ganti perjalanan, model 2027 Q05 patut disyorkan: bajet terhad pilih versi 506 Le Xiang sudah memadai untuk perjalanan harian; mengejar pengalaman keselesaan cadangkan versi Shu Xiang; pengguna yang perlu pemanduan pintar boleh perhatikan versi Chang Xiang.

On September 28, China Changan Automobile Group signed 6 major projects in Chongqing in one go, and the group headquarters office space was also commissioned on the same day. The signing targets range from Liangjiang New Area, Shapingba, Hechuan all the way to CCB, CMB, Chongqing Yufu. It sounds like routine business, but when you lay out the list, you will discover that it is not that simple.

Chenzhi Group signed for headlamps, electronics/electricals, and battery packs with the three districts respectively, aiming for a trillion-yuan level parts platform. The underlying logic of this is not "building more factories", but transaction costs — Chongqing already has 19 whole vehicle enterprises and over 1200 registered above-scale parts enterprises, local matching rate stable above 45%, the shorter the transport distance, the lower the friction costs of inventory and model changes. The true dividend of industrial clusters has never been subsidies, but compressing "who to find to do it, how long to arrive". Changan was able to pull intelligent driving all the way down to the 130,000-level Q06, relying precisely on this flattened cost curve.

The group jointly initiated an industrial fund with Yufu, explicitly investing in automotive-grade chips, new automotive materials, and digital intelligent technology — the fund does not build cars, it creates "supply", burying future tight links early into the local area. On the other hand, Changan Minsheng Logistics signed a memorandum with the Port Logistics Office to equip the "Chongqing Vehicles Going Global" with a supply chain: parts are consolidated and packaged at Guoyuan Port before export, saving 40% of logistics costs compared to whole vehicle transport; KD parts go via the New Land-Sea Corridor in the West to the Thailand factory, reducing time and costs by 30% and 20% respectively. Changing from whole vehicle export to capacity export, rewriting the accounts of tariffs, freight, and rhythm simultaneously.

Wanyou Auto signed with Yuzhong District to build and operate an automotive new media center. A central state-owned enterprise writing "content creation" into an industrial agreement is rare in the automotive industry. Usually, marketing is an expense, once spent it ends; becoming a standing institution, it moves from expense item to asset item — content can be reused, can be accumulated, and can be allocated to each vehicle. When parameters from various manufacturers cannot be distinguished, whoever can continuously produce credible content at low cost holds the pricing power of customer acquisition costs.

Tianshu Navigation adopts a one-stage end-to-end approach, compressing perception, prediction, and planning into one network, equipped with 560 TOPS chips and 256-line LiDAR, relying on 10Hz high-frequency inference for redundancy, identifying earlier than human eyes in low light, backlight, and rain/fog.

However, the extended-range version uses 400V plus 3C, not that 800V set; the entry-level 602 Yuexiang Edition is also not equipped with LiDAR and Tianshu Navigation. In-house development is never cheap, intelligence technology invested over 60 billion over ten years, a team of 7,500 people, these fixed costs ultimately need to be amortized bit by bit through scale.

There has always been another voice in the industry: intelligent driving solutions can be bought externally, why carry this cost yourself. There is no standard answer to this question, but Q06 turned it into an arithmetic problem — once the installation volume goes up, the marginal cost of in-house development will approach zero, while procurement will always have to pay that premium.

This new central state-owned enterprise, established in July last year with registered capital of 20 billion yuan, has achieved full brand revenue of 359.8 billion yuan, there is capital to amortize. So the bet of this signing is clear: rely on localization to press costs, rely on in-house development to grasp technology, rely on scale to recoup investment, if one of the three links breaks, the game cannot be played alive.

28 September, Kumpulan Automotif Changan China secara serentak menandatangani 6 projek besar di Chongqing, dan kawasan pejabat ibu pejabat kumpulan turut dibuka pada hari yang sama. Objek perjanjian bermula dari Zona Baru Jiangliang, Shapingba, Hechuan sehingga ke Bank CCB, Bank China Merchants, Yufu, kedengarannya seperti rutin, tetapi jika senarai dibuka dan dilihat, anda akan mendapati, ternyata tidak begitu mudah.

Kumpulan Chenzhi menandatangani lampu kereta, elektronik, dan bateri dengan tiga kawasan secara berasingan, menyasarkan platform komponen bernilai seribu bilion. Logik asas perkara ini bukan untuk "membina lebih banyak kilang", tetapi kos transaksi – Chongqing telah mempunyai 19 syarikat kereta lengkap, lebih 1,200 syarikat komponen berskala, kadar pelengkapan tempatan stabil di atas 45%, semakin pendek jarak penghantaran, kos geseran stok dan perubahan model semakin rendah. Faedah sebenar kumpulan industri bukan subsidi, melainkan memampatkan "siapa buat, berapa lama sampai". Changan boleh memajukan pemanduan pintar hingga ke Q06 tahap 130,000, bergantung kepada keluk kos yang dipadatkan ini.

Kumpulan bekerjasama dengan Yufu memulakan dana industri, melabur secara terbuka cip tahap automotif, bahan baharu automotif dan teknologi pintar digital – dana ini tidak membina kereta, ia menghasilkan "bekalan", membenamkan bahagian yang kurang dimasa hadapan lebih awal di tempatan. Di pihak lain, Logistik Minsheng Changan menandatangani MoU dengan Pejabat Logistik Pelabuhan, membekalkan rantaian bekalan untuk "kenderaan Chongqing keluar": komponen dikumpul, dikemas dan dieksport di Pelabuhan Guoyuan, menjimatkan 40% kos logistik berbanding pengangkutan kereta lengkap; komponen KD melalui Saluran Baru Barat-Laut ke kilang Thailand, masa dan kos masing-masing turun 30% dan 20%. Dari eksport kereta lengkap ke eksport kapasiti, tiga akaun: duti, kos penghantaran, dan irama ditulis semula serentak.

Wanyou Motors menandatangani perjanjian dengan Distrik Yuzhong untuk membina dan mengoperasikan Pusat Media Automotif Baharu. Sebuah perusahaan negara menulis "membuat kandungan" ke dalam perjanjian industri, ini jarang berlaku dalam industri automotif. Biasanya pemasaran ialah perbelanjaan, habis sahaja tamat; menjadi pejabat tetap, ia berpindah dari perbelanjaan ke aset – kandungan boleh guna semula, boleh simpanan, dan boleh dikurangkan purata ke setiap kereta. Apabila spesifikasi syarikat tidak berbeza jauh, siapa boleh mengeluarkan kandungan dipercayai dengan kos rendah berterusan, mereka yang memegang kuasa penetapan kos mendapatkan pelanggan.

Tianshu Navigasi melalui hujung ke hujung satu langkah, memampatkan persepsi, ramalan, perancangan dalam satu rangkaian, dilengkapi cip 560 TOPS dan radar laser 256 jalur, bergantung pada pengiraan kerap 10Hz untuk redundansi, mengenal lebih awal daripada mata manusia dalam cahaya gelap, silang, hujan dan kabut.

Walau bagaimanapun, versi penggerak range menggunakan 400V ditambah 3C, bukan set 800V; versi pemula 602 YueXiang juga tidak dilengkapi radar laser dan Tianshu Navigasi. Penyelidikan dalaman tidak pernah murah, pengintelligentan selama 10 tahun melabur lebih 60 bilion, pasukan 7,500 orang, kos tetap ini akhirnya bergantung pada skala untuk dikurangkan sedikit demi sedikit.

Dalam industri selalu ada suara lain: sistem pemanduan pintar boleh dibeli dari luar, mengapa perlu menanggung kos ini sendiri. Soalan ini tiada jawapan piawai, tetapi Q06 menjadikannya soalan matematik – sejak kuantiti dipasang naik, kos marjinal penyelidikan dalaman akan menuju ke sifar, namun pembelian akan sentiasa membayar premium itu.

Perusahaan negara baru ini baru ditandakan Julai tahun lalu, modal berdaftar 20 bilion, pendapatan seluruh jenama telah mencapai 359.8 bilion yuan, modal untuk mengurangkan purata ada. Jadi taruhan perjanjian ini jelas: bergantung pada tempatan untuk tekan kos, bergantung pada penyelidikan dalaman untuk pegang teknologi, bergantung pada skala untuk pulih pelaburan, ketiga-tiga putus satu, permainan tidak akan hidup.