Global Investors Rush to On-site Visits and In-depth Test Drives! Why Is the Great Wall Ora 5 Highly Anticipated?

Recently, the Great Wall Ora Global Overseas Investor Summit was held in Baoding. Investors from around the globe visited the Great Wall Technology Center and production bases, completing in-depth test drives of all power versions of the Great Wall Ora 5 at the Xushui Professional Test Track, conducting a comprehensive on-site inspection from intelligent manufacturing processes to dynamic performance. As the Great Wall Ora 5 successively delivered strong sales results in markets like Brazil and Thailand, this summit also refocused the global market on this "Born Global" Chinese new car.

Product capability has always been the core confidence behind market recognition, a point intuitively verified during this test drive session.

The Great Wall Ora 5 Pure Electric version features "Super Intelligence", offering 480km and 580km range versions, with 100km electricity consumption as low as 11.6kWh and motor system efficiency reaching 95%, achieving a balance between low energy consumption and high performance; the vehicle is equipped with the Coffee OS 3 Smart Cockpit, featuring a built-in Coffee GPT Large Model Voice System, with infotainment system smoothness comparable to high-end pure electric models, and intelligent functions like automatic parking also allowed overseas investors to genuinely feel the intelligent strength of Chinese automobiles.

The Hybrid version focuses on the core experience of "Saving + Smooth", equipped with the Great Wall Auto New Generation Hi2 Intelligent Hybrid System, innovatively adopting a two-speed direct drive architecture, capable of "Three Engines, Six Modes" AI intelligent switching, covering "Quiet, Fast, Saving, Smooth" for all-scenario usage. In strict items such as fuel consumption tests and smoothness challenges at the test drive site, the Great Wall Ora 5 Hybrid version performed brilliantly in overall fuel consumption performance, power response, and gear shift connection, confirming product advantages with real test data and receiving unanimous recognition from attending investors.

Feedback from the market is also the best proof of product capability. Data shows that in June this year, the Ora brand monthly sales reached 10,806 units, surging 229.15% year-over-year, and the brand's cumulative sales for the entire series have exceeded 584,133 units. Among them, the Great Wall Ora 5 ignited the market both domestically and internationally with its one-car-three-power product matrix: in the Brazilian market, the first batch of 2,000 units sold out within 24 hours of listing, breaking the local first-month sales target; after the Thailand launch, cumulative orders exceeded 5,000 units, with the hybrid version competing directly with traditional Japanese brands, marking that the product capability of Chinese self-owned brands has been widely accepted by the international market.

The Great Wall Ora 5's ability to quickly land in multiple markets within a short cycle lies in the core "One Car, Multiple Powertrains" globalization strategy. Relying on the native compatibility advantages of the Genyuan Platform, the Great Wall Ora 5 requires no re-development for a single market; simply by flexibly adjusting power combinations, localization adaptation can be completed, with Pure Electric, Hybrid, and Fuel three major versions sharing unified global quality standards.

This model accurately adapts to the differentiated needs of global markets: the Pure Electric version targets tracks like Europe where new energy infrastructure is mature, the Hybrid version adapts to regions like Southeast Asia with high fuel economy requirements, and the Fuel version covers emerging markets where charging facilities are still being perfected, with multi-line layouts forming complements. Starting from July this year, the Great Wall Ora 5 will also land in Australia, South Africa, Indonesia, and Central and South America successively, continuously expanding the global sales map; previously listed in Spain and Italy, combined with sports marketing and localization experience events, gradually building brand awareness in regional markets.

Along with the hot sales of the product, the user positioning of the Ora brand is also completing an upgrade and expansion. Different from previous segmented population tags, the Great Wall Ora 5 is expanding to broader user groups such as "First-time Family Car Buyers" and "Trade-in/Exchange Buyers". Adopting the "Natural Aesthetics" design language, the Great Wall Ora 5 creates an appearance meeting global aesthetics with flowing body lines, aligning with global young people's personalized preferences. More critically, regardless of which power version is chosen, users can obtain consistent design standards, smart configurations, and comfort experience, without compromising on experience outside of power, truly realizing "Choose According to Needs, Freedom of Travel".

From an industry perspective, the globalization path of the Great Wall Ora 5 provides a completely new "Ora Sample" for Chinese automobiles going global. Different from the early Chinese car enterprise export model of "Low Price High Volume", Ora, relying on the adaptability capability of the full power matrix and unified global quality standards, broke the inherent prejudice of overseas markets towards Chinese automobiles, becoming a typical representative of Chinese "New Quality Productive Forces" going global. When Chinese automobile exporting shifts from "Selling Cars Out" to "Taking Value Out", the Ora brand's idea of covering global diverse needs with one car model not only verifies the technical competitiveness of Chinese automobiles but also provides a path for more self-owned brands' globalization layout to learn from — standing on the real needs of the global market, using technology and quality to establish a foothold, is the core confidence for Chinese automobile brands to stand firmly globally in the long term.