On June 13, the 2026 Chongqing Auto Show officially kicked off. Changan Mazda made a strong appearance at the Hall N8 booth with the theme "Still Mazda", showcasing classic legendary sports car MX-5, global strategic new energy model MAZDA EZ-6, MAZDA EZ-60, and multiple new EZ-60 Mazda Edition models launched in April in one go, concentrating on displaying the rich results of the brand's new energy transformation, while launching multiple user co-creation activities, and simultaneously rolling out sincere 618 Mid-Year Car Buying Benefits, sincerely repaying the vast number of consumers.
Outstanding Global Quality and Strength, Establishing Industry Value Benchmark for New Energy
The EZ-6 and EZ-60 new energy models appearing this time were strictly built following global standards from the R&D phase, with comprehensive strength leading the industry. In terms of design, MAZDA EZ-6 won the 2026 World Car Design Award, and was also the first new energy model in China to win this award; MAZDA EZ-60 became the only SUV model globally to sweep 8 world top design awards, and its design strength is widely recognized internationally.
In terms of safety performance, both models were built according to China-Europe Dual 5-Star safety standards. Among them, EZ-6 won 5 international authoritative safety certifications such as C-NCAP, E-NCAP; EZ-60 battery safety standards align in advance with domestic new national standards and European standards. Changan Mazda also solemnly promised to all new energy vehicle owners: Lifetime coverage for battery spontaneous combustion, no limit on mileage, no limit on vehicle transfer owners, safeguarding travel safety.
In the core driving and control domain, EZ-60 strength is equally eye-catching, winning the Chinese New Energy Vehicle Rally Championship Circuit SUV Group Champion and Rally Overall Runner-up. At the auto show, Ji Hao, who is simultaneously a Changan Mazda owner and a race champion, shared his participation experience on site. He drove the unmodified original factory pure electric EZ-60, competing in a high-intensity schedule lasting 6 days and covering a total of 910 km, standing out from 27 brands and 100 competing vehicles among the competition of extended-range and plug-in hybrid models. The stable quality of the vehicle and Mazda's signature "Human-Machine Integration" tuning expertise fully verified the hardcore performance of EZ-60 original factory production cars.
With solid product quality, Changan Mazda has successfully obtained whole vehicle certifications from the EU, UK, and Australia three major overseas markets, and is the first domestic joint-venture new energy car company to collect these three certifications. At the end of May, over 80 overseas dealers from Europe, Australia, and Thailand visited the Changan Mazda Nanjing Plant specially, giving high affirmation to the brand's production process and quality control system. Currently, EZ-6 and EZ-60 overseas pre-sales and sales performance are climbing steadily, and in the domestic market, EZ-60 has sat firmly on the sales champion throne of joint-venture new energy mid-size SUV for 7 consecutive months.
Wu Xuxi, Executive Vice President of Changan Mazda Automobile Sales Branch, stated that nowadays Changan Mazda has become the global new energy vehicle design, R&D, manufacturing and export core base, and the brand guarantees that every consumer purchasing a Mazda new energy model can own a truly high-quality Global Car.
Persist in User First, Multi-dimensional Activities to Build a Brand-User Value Community
Changan Mazda, boasting 5 million loyal users in China, has always practiced User+ Development Thinking, continuously building a full dimension, full lifecycle user ecosystem, allowing the brand and owners to connect deeply and co-create value. Owners and Mazda fans participating in various brand activities also have the opportunity to be invited to attend the 2026 Fan Festival.
The Wish Journey Activity launched at the beginning of the year, adhering to the concept of User Wishes and Brand Support, shortens the distance between the brand and users, leaving countless warm emotional stories. The 11th edition Owner Story Collection gathers many positive energy owners: there are public welfare enthusiasts persisting in donating to poor primary schools for seven years, leaders organizing car clubs to care for special children for four consecutive years, and couples who met through cars and accompanied each other, with one true story constructing the brand's warm spiritual core.
At the same time, Joy Mazda Creator and Citizen Ambassador two plans provide owners with platforms to share, communicate, and co-create. A large number of owners proactively share their daily car usage, conveying product value through real reputation. Post-00s EZ-60 owner Sun Jingyi, as the Joy Mazda Creator representative, shared on site, she stated that in the process of sharing car usage life, she received enthusiastic help from car friends and staff, and also welcomed more Mazda owners to join in.
The Green Seedling Program Season 2 launched in May continues to enter top universities across the country, showcasing the brand's technical achievements in design, driving control, safety, and intelligent fields to young students. The EZ-60 National University Modification Design Competition conducted synchronously, not only has the opportunity for excellent creativity to land as reality, but also opens summer internship positions for students, deepening industry-academia integration.
On the road of public welfare, Changan Mazda has always walked hand in hand with users. From 2015 to present, the brand has donated and built 12 Hope Primary Schools in Yunnan, with cumulative investment over 10 million yuan, benefiting over 10,000 teachers and students. This June, the brand launched the Goodness Per Kilometer Charity Action again, converting users' daily travel into a charity fund, all used to improve Hope Primary School operating conditions, letting love continue to be transmitted with the wheels.
618 Mid-Year Mega Sale Officially Opens, Multiple Car Buying Benefits Full of Sincerity
Taking advantage of the Chongqing Auto Show opportunity, Changan Mazda launched "Ride Enjoy Summer Style, Joy Enjoy 618 Big Promotion", the activity continues until June 30. Buying cars during the activity可享受 high comprehensive subsidy, boutique gift pack and flexible financial plan, at the same time can also receive exclusive car use rights. Visiting the store for a test drive of new energy models, can also receive one exquisite souvenir gift.
This auto show will continue until June 21, welcoming citizens and car fans to visit the Changan Mazda booth at Hall N8 of Chongqing International Expo Center to experience the unique charm of the full range of global models up close. In the future, Changan Mazda will continue to adhere to century-old brand genes, polish products with global standards, connect users with sincere service, letting more people feel the pure driving pleasure of "Human-Machine Integration".
© 2024 Bitauto.com. All Rights Reserved.
Bitauto (www.yiche.com and www.bitauto.com) is one of the most visited automotive websites in China. We provide detailed info on Chinese car brands available in your area. Please note that the information provided on this website is based on publicly available data and is for reference only. It may not be fully updated or accurate at all times.
