150,000 Loves Forge a Reputation Monument: BJ30 Traveler Highlight Edition Officially Debuts

On June 12, inside the BAIC Zhuzhou Super Factory, a grand scene prevailed. The "150,000 Loves, Highlight Edition Arriving" BJ30 Traveler 150,000th Unit Off-Line Ceremony and Highlight Edition Launch Conference was held as scheduled. On one hand, the brand milestone was perfectly achieved; the BJ30 Traveler topped the fastest 150,000-unit sales model in the Chinese light off-road SUV market. On the other hand, the annual heavy-weight new car, BJ30 Traveler Highlight Edition, officially appeared, completing comprehensive upgrades in three dimensions: appearance, performance, and experience on the basis of the original hardcore product power. Meanwhile, the brand released heavy-weight car purchase benefits; all models enjoy a 30,000 Yuan super exchange subsidy, with super exchange prices starting from 69,900 Yuan, and Highlight Edition exchange prices starting from 82,900 Yuan. Coupled with multiple exclusive gifts, it allows ordinary families to easily embrace the versatile city-to-wilderness light off-road new life.

Behind the sales of 150,000 units, there is the recognition of 150,000 users, and more importantly, a strong proof of the strength accumulated by Beijing Off-road in off-road vehicle manufacturing for over 60 years. Guo Guofu, Vice General Manager of BAIC Group and Chairman of Beijing Off-road, stated this, saying 150,000 units of BJ30 Traveler is not only a breakthrough in market speed, but also a quality monument forged by users. This model is not only a bright answer to Chinese HEV hybrid technology facing the global market, but also a strong declaration of Chinese Smart Manufacturing strength. Since its launch, BJ30 Traveler has broken the homogenization deadlock in the light off-road SUV market with three core advantages: super wild, super large, and super efficient, taking into account two usage scenarios of outdoor off-road and daily commuting, becoming the first choice for travel for thousands of families.

"Super Wild" is the confidence to rush into mountains and seas. As the first HEV hybrid model in the domestic box SUV category, the BJ30 Traveler is equipped with the industry-leading three-engine four-wheel drive six-mode HEV hybrid architecture, with full hardware configuration strength. The 41% thermal efficiency hybrid dedicated engine and front-rear dual drive motors form a three-engine power combination, adapted to long-distance driving, instant recharging, and instant acceleration scenarios respectively; 30-millisecond response intelligent four-wheel drive system, delivering peak torque in 0.5 seconds, matching electronic center differential lock, four-wheel electronic limited slip and intelligent electric ATS all-terrain control system, easily conquering mud, sand and other complex road conditions, making light off-road travel no longer constrained by terrain.

"Super Large" carries the calmness of the whole family travel. The new car is built on a 2,820 mm extra-long wheelbase with a three-row seven-seat layout; high 66% space utilization rate brings crossover space performance. 1,496 liters large capacity trunk offers full utility; with rear seats folded flat, it becomes a 1.92 meters "mobile bed", making long-distance self-driving, outdoor camping or daily carrying easy. Spacious B-class specification third row, even 1.8-meter tall adults can sit without any cramped feeling. With 38 refined storage spaces throughout the car, it properly stores various carry-on items, truly achieving full passenger comfort and full load peace of mind.

"Super Efficient" interprets the peace of mind of long-term companionship. Fuel-saving, time-saving, and worry-free three characteristics thoroughly dispel user car use worries. Previously, auto bloggers from South Africa, Indonesia, UAE, Poland, and Mexico conducted joint field tests; the BJ30 Traveler's fuel consumption was kept within 5 liters per 100 km, with a single tank of fuel range exceeding 1,000 km. As an HEV hybrid model, it does not need to rely on charging stations; refueling allows immediate departure, saving users dozens of hours of recharging time per year. Meanwhile, the first owner can enjoy a whole vehicle lifetime warranty; the high-voltage battery pack is safe and stable with no hidden dangers; vehicle maintenance is convenient and parts supply is sufficient, greatly reducing long-term car use costs.

Relying on a mature product base, the brand new BJ30 Traveler Highlight Edition advanced further, creating differentiated competitiveness with three "Highlight" features to bring users a comprehensively upgraded travel experience.

Highlight Appearance, integrating hard style and trendy texture. The new car continues the classic box design; hard body lines match with unique Five-Arch Star Ring through-light groups, offering high recognizability. A full set of electrified trend modification kit, exclusive Star Ring rims, and front and rear same-color sport bumpers add to the sports atmosphere; the interior adds orange trim with metal texture boards, combining exquisiteness and layering to meet the aesthetic needs of different age groups. Whether for daily commuting or outdoor travel, it can become eye-catching scenery on the road.

Highlight Performance, achieving two-way improvement of power and durability. Hardware level comprehensive optimization replaces ordinary batteries with high-performance AGM dedicated batteries with 3 times the cycle life, greatly enhancing durability; it is equipped with Porsche-style turbocharging technology, with whole-vehicle charging efficiency up to 99%. Core power received an upgrade; rear motor power increased from 55 kW to 70 kW, providing rapid power response in scenarios such as start-up acceleration, ramp merging, and emergency evasion, further optimizing the driving experience.

Highlight Experience, creating a mobile comfortable living room. The new car body height advantage brings open vision; seat heating, ventilation, and steering wheel heating functions are all available, comprehensively improving seating comfort. Intelligent configuration is thoughtful and practical; the rain-sensor automatic window closing function eliminates the trouble of sudden rain; 64-color ambient lighting follows the music rhythm, creating a pleasant atmosphere during commuting, making every journey full of ritual.

Quality good or bad is seen in the real test. The most concerned segment of this conference was the 150,000 km real vehicle teardown live stream jointly conducted by Beijing Off-road and CCTV Finance. A mileage of 150,000 km is basically equivalent to nearly 10 years of car use for an ordinary family,堪称 (can be called) a strict test for vehicle quality. The teardown results were surprising: engine turbo carbon buildup was rare, and power output remained strong; transmission case was intact with no leakage, internal gears showed no obvious wear; battery pack state was stable with no bulging, leakage, or degradation issues; subframe, suspension arms, and other chassis components showed no rust or oil leakage, with the overall operating condition almost identical to a new car.

The lens also entered the BAIC Zhuzhou Super Factory, revealing the secrets of excellent quality production. In the welding workshop, robots operate fully automatically; glue application precision is controlled to a hair-fine level, building a solid foundation for body safety; over 5,000 tons of giant stamping equipment forms body panels in one go, creating smooth and hard appearance lines; the fully automatic spraying workshop uses environmentally friendly water-based paint, reducing harmful substance emissions by 60%, freeing new cars from pungent odors. Full-process strict quality control guarantees the tough quality of every vehicle from the production source.

To thank the support of consumers, Beijing Off-road simultaneously launched multiple car purchase benefits, greatly lowering the car purchase threshold. In addition to the 30,000 Yuan super exchange subsidy for all models, limited-time orders can enjoy five exclusive gifts: a whole-vehicle lifetime warranty for first non-commercial owners valued at 6,000 Yuan; a flexible zero down payment finance plan; up to 800 Yuan JD card reward for old customer referrals; lifetime free OTA upgrades for all models; lifetime free basic data plan plus two years unlimited entertainment data, protecting user rights comprehensively from purchase, use to after-sales. Coinciding with the World Cup, the brand also launched the "Fierce World Cup, Highlight Win Grand Prize" activity; purchasing a car in-store allows participation in match predictions, with guessing the champion and final score yielding up to 50,000 Yuan car purchase subsidies.

From achieving the industry milestone of 150,000 sales, to the heavy launch of the Highlight Edition new car, to the sincere full car purchase policy, the BJ30 Traveler has always practiced the concept of "Off-road Equality", committed to allowing more families to easily access light off-road life. It can gallop through city streets for daily commuting; it can also rush into mountains and forests to unlock outdoor fun.

Nowadays, the BJ30 Traveler has set a new benchmark for the 100,000 Yuan class light off-road SUV market with its 69,900 Yuan starting super exchange price, comprehensively upgraded Highlight Edition models, and solid reliable whole-vehicle quality. In the future, Beijing Off-road will continue to deepen niche markets with hard Chinese Smart Manufacturing and a rich product matrix, accompanying thousands of owners to explore more mountains, lakes, and seas, making every journey become their own highlight moment.