Leapmotor Monthly Sales Soar to 100,000! Can Harmony Intelligent Mobility and Xiaomi Cars Combined Even Compare?

Valentino Debis, a professional rider in the World Superbike Championship (WSBK), made a name for himself at a young age. His career has been quite bumpy. Early on, due to a lack of sufficient funding support, he could only participate in lower-level events for a long time as a substitute rider or wildcard. Fortunately, Debis did not give up and continued to chase his racing dreams, winning his first WSBK championship trophy only at 33 years old. This year, he joined Zhang Xue Motorcycle, ushering in a major career explosion. He has already secured six round championships this season and is also well-known to many Chinese netizens.

Joining Forces with Champion Riders, From Leapmotor to the World

The Debis who was once not looked favorably upon, waited nearly 10 years in WSBK to win a championship. Just like Zhang Xue himself, he chases his dreams and sticks to his direction, moving forward even if stumbling, until he becomes famous worldwide. Leapmotor Cars is the same. Once mocked by others, after working hard to build cars for 10 years, they have now become the sales champion among China's new forces, and also stood on the broader world stage.

Recently, Leapmotor Cars officially announced Debis as the first European owner of the Leapmotor Lafa5. The slogan on the poster is "From Leapmotor to the World", which indeed fits the current positive state of both Leapmotor Cars and Debis. Leapmotor was able to stand out from many new forces, not only because the product positioning is accurate, achieving tech equality through extreme cost-performance, but also because marketing positioning is very precise. For example, the Leapmotor Lafa5 which welcomed Debis, the first European owner, is an electric hot hatchback, full of fashion and dynamism, allowing people to enjoy the joy of passionate driving, complementing the image of champion racer Debis.

Precision Marketing, Leapmotor Also Has Chen Duling and Fei Xiang as Spokespersons

Previously, Leapmotor Cars also announced Chen Duling as the spokesperson for the A series and Fei Xiang as the spokesperson for the D series. Leapmotor collaborated with Chen Duling's new drama "Outstanding" for creative marketing, shaping the image of Leapmotor A10 as a young and fashionable leader among cars. The entry-level price of over 60,000 is also very friendly to young customer groups.

Fei Xiang, 1.91 meters tall, is mature and elegant. Sitting in the zero-gravity seats of Leapmotor flagship SUV D19, he interpreted "Land First Class Cabin" with his personal experience as the first owner. Leapmotor hopes consumers can feel the charm of this flagship SUV from Fei Xiang's style and temperament, with class-leading luxury quality and a relatively accessible price that gives a sense of calm, without creating too much pressure on daily life.

Pushing Overseas Markets, Rushing Towards the Global Path

In the just-passed month of May, Leapmotor Cars delivered over 81,000 new cars. They ranked first among new forces and also set a new brand monthly sales record. For the first 5 months of this year, Leapmotor's cumulative sales were about 263,000 units, a 49.6% year-on-year increase. At the same time, Leapmotor Cars is actively expanding overseas markets. In 2025, with 67,000 units, they topped the Chinese new forces overseas sales champion. In the first quarter of this year, exports exceeded 40,000 units. In May, Italy's single-month registration was 4,765 units, with a pure electric market share of 34.5%. Recently, the company's main model, Leapmotor C10, officially started localized assembly production at the Gurun, Kedah, Malaysia factory, marking further implementation of Leapmotor's overseas manufacturing system.

Leapmotor Cars started from zero and rapidly grew to become the sales leader among China's new forces. In the first two years, partnering with the world's fourth-largest automotive group, they established the Leapmotor International Joint Venture Company, becoming an electric choice in Europe, Southeast Asia, and many other regions. Now, Leapmotor Cars joined hands with Debis. On one hand, this can leverage the champion racer's influence in Europe to improve overseas awareness. On the other hand, it shows their attitude. Leapmotor does not only want to be the sales champion among China's new forces, but also wants to run to the peak of the world.