In the Malaysian SUV market, many buyers compare Proton X90 and Kia Sportage when choosing a car. These two cars are quite similar in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
The OTR price for the Proton X90 in Malaysia is RM 106,800 - 122,800, with a total of 4 versions, including 2026 1.5T Prime X (RM 122,800), 2026 1.5T Prime (RM 116,800), 2026 1.5T Lite (RM 106,800) and others.
The OTR price for the Kia Sportage in Malaysia is RM 129,639 - 179,320, with a total of 4 versions, including 2025 1.6T DCT 4WD High (RM 179,320), 2025 1.6T DCT 2WD High (RM 159,320), 2025 2.0L AT 2WD High (RM 139,639) and others.
In terms of price, the starting price of the Proton X90 is indeed RM 22,839 cheaper than the Kia Sportage. If your budget is limited, the entry-level version of Proton is already sufficient for daily needs. However, also note that the few thousand savings might involve trade-offs in features, which depends on your specific needs.

The Proton X90 is equipped with a 1.5L Turbo engine, 140 hp. Official fuel consumption is 7.0 L/100km.
The Kia Sportage is equipped with a 1.5L Turbo engine, 140 hp. Official fuel consumption is 7.0 L/100km.
Both cars use the same powertrain system, so the driving experience is basically the same in daily use. Fuel consumption is also similar, so there is no need to worry too much about this point.

Proton X90 body length 4400 mm, boot capacity 400 L.
Kia Sportage body length 4400 mm, boot capacity 400 L.
The dimensions of both cars are almost the same, and there is not much difference in interior space. For cars in this class, it is completely sufficient for daily use.

The Proton X90 adopts FWD drive mode.
The Kia Sportage adopts FWD drive mode.
Both cars have the same drive mode, both FWD, so the daily driving experience will not differ much.

Both the Proton X90 and Kia Sportage are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with a better reputation; if you care more about cost-performance and features, then choose the one with more configurations. Finally, it is recommended to test drive both, as personal experience is the most important.

In general, both the Proton X90 and Kia Sportage are very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. It is recommended that everyone do their homework, compare quotes from several dealerships, and then go for a test drive to make the final decision. Buying a car is a big matter, spending some time on research will definitely not be wrong.