First Domestic New Energy Haute Couture Car: All-New IM L6 Haute Couture Limited Edition Pre-sale

In the fashion circle, Haute Couture has never been merely a luxury tag, but the ultimate synonym for aesthetics and craftsmanship.

High fashion in the circle differs from ready-to-wear or bespoke tailoring. It is a mutual pursuit and choice, an aesthetic resonance between designers and wearers. It rejects the uniformity of industrial assembly lines, creating unique individual expressions with world-class rare materials and dozens of manual crafting steps. Every haute couture piece bears the designer's most personal aesthetic judgment, an aesthetic peak only accessible to the few, and more importantly, an exclusive romance tacitly understood on the red carpet and within celebrity circles.

For a long time, this extreme aesthetics has only existed in the fashion realm. Collaborations in the automotive industry mostly stayed at labeling, simple color changes, etc., borrowing external IPs for superficial endorsement. They have a luxury shell but lack the haute couture core. When consumers buy the "Collaboration Edition", they often find it's just changing the pot without changing the soup, unable to see the designer's real design thinking and haute couture core.

Until today, the appearance of the all-new IM L6 Haute Couture Limited Edition completely rewrote the rules of haute couture collaborations. World-renowned master Prof. Jimmy Choo, served as the all-new IM L6 Haute Couture Design Master. This is also his first time crossing boundaries to participate in whole vehicle design after 60 years in the industry.

He defined global fashion for sixty years, the first time etching his name onto a Chinese car

The weight of the name Prof. Jimmy Choo needs no elaboration.

He is Princess Diana's royal footwear designer and the first person to be featured in an unprecedented 8-page special report in Vogue. He is the first honored designer to break the Western monopoly, the first Chinese designer to receive the Officer of the Order of the British Empire (OBE) personally awarded by Queen Elizabeth II of the UK, and also the holder of the Datuk title personally conferred by the Yang di-Pertuan Agong of Malaysia. On the Hollywood red carpet, from Cate Blanchett to Zendaya, countless stars shine under global lenses stepping on his works—he is their most favored designer and the definer of global fashion rules.

For the fashion world, "Jimmy Choo" is no longer just a designer's name, but a pop culture symbol about confidence, elegance, and the moment of entry—it is the ritual sense when a woman puts it on, the whole world stepping aside.

This time, the mutual pursuit between the all-new IM L6 and Prof. Jimmy Choo is not simple name borrowing marketing, but a deep co-creation of fashion art and automotive design, creating the first domestic new energy haute couture car, jointly pushing Chinese original haute couture design to new heights.

This time, the all-new IM L6 Prof. Jimmy Choo Haute Couture Limited Edition also officially opened pre-sale, privileged price 234,900 RMB - 249,900 RMB, the first batch limited to 1,000 purchase quotas; the pre-sale price of the all-new IM L6 is 219,900 RMB - 269,900 RMB.

Sixty years of haute couture aesthetics and craftsmanship, creating a new height for Chinese original haute couture design

The birth of the all-new IM L6 Haute Couture Limited Edition, Prof. Jimmy Choo did not perform a rough modification on the vehicle base, but integrated haute couture design language upon the original coupe stance.

Crystal has always been the identity symbol of ultra-luxury haute couture models, such as the Rolls-Royce Crystal Spirit of Ecstasy and the Bentley Crystal Winged B emblem. Prof. Jimmy Choo cast the crystal cutting craftsmanship refined in haute couture footwear design over the past sixty years into the exclusive crystal emblem of the all-new IM L6 Haute Couture Limited Edition. In the flow of light and shadow, every cut surface tells the temperature of craftsmanship.

Not just the front emblem, the fender camera cover is also carved with crystal. While ensuring the function of sensor hardware, it dissolves the cold industrial feel of automotive parts, becoming exquisite "Haute Couture accessories" on the body.

Hidden beneath the wheels is another surprise: exclusive Haute Couture Blue brake calipers, engraved with Prof. Jimmy Choo's autograph, extending haute couture art along the body to the wheels.

The texture of haute couture never leaves behind the obsession and rigorous selection of materials. When you open the door of the all-new IM L6, the Haute Couture Blue silk-scented pearlescent leather flows different emotional expressions in light and shadow; underfoot is Australian wool custom floor mats, warm to the touch like the lining of high-end bespoke gowns. From fabrics to auxiliary materials, all follow the rigorous material selection logic of fashion haute couture accessories, refusing cheap imitation materials.

And details are the ultimate ruler that widens the gap between haute couture and ordinary luxury. Inside the cabin, air vent buttons, center console panels, everywhere continue the crystal carving craftsmanship; instrument panels, seat headrests adopt exquisite embroidery craftsmanship, bearing the exclusive logo of Prof. Jimmy Choo; even the vehicle infotainment interface is customized with the Haute Couture Blue Crystal Dream theme—from visual to tactile, from physical space to digital world, haute couture aesthetics permeates every instant of human-vehicle interaction. The rigor and craftsmanship of polishing a pair of haute couture shoes over the past sixty years are infinitely amplified in the cabin of the all-new IM L6 Haute Couture Limited Edition.

World's First Coupe with Wire-Controlled Chassis Standard on All Models, Full Capability Beneath the Stunning

But this car is far more than just stunning, it also upgrades the most cutting-edge technology of this era to a full standard—it understands the aesthetic taste of urban refined men and women, and understands their lifestyle even more.

The all-new IM L6 comes standard with wire-controlled chassis, also the world's first coupe with wire-controlled chassis standard on all trims, steering wheel half-turn for full lock, flexible and elegant; combined with the same-level unique 18-degree bidirectional four-wheel steering, 4.39-meter minimum turning radius and large-range variable steering ratio—tight road U-turn in one go, garage spiral no embarrassment, parallel parking no longer shuffling back and forth. Whether shuttling through office buildings in CBD, or entering narrow lanes in the old town, it lets you be calm and smooth as flowing clouds and water.

At the same time, the new car is also equipped with an all-domain 800V high-voltage platform, dual motor peak power 500 kW, peak torque 800 N·m, all-wheel drive high-spec model 0-100 km/h acceleration in the 2-second range, 93 kWh "CATL" golden high-efficiency large battery, letting its pure electric comprehensive range reach up to 850 km, city commuting smooth, weekend escape go when you want.

It is not only a mobile haute couture art piece that can be driven daily, but also a smart cockpit that truly understands the travel philosophy of urban elites.

In fact, many luxury brand models, in order to cater to a wider consumer base, continue to compromise on mass-market, homogenization, pursuing an aesthetic that "everyone can accept". But true haute couture was never born for everyone.

The all-new IM L6 Haute Couture Limited Edition steps out of the product logic of "pandering to the masses", not doing a mainstream traffic-driven product. It integrates the fashion design thinking of haute couture into the body, appearance, interior aspects, user choosing it, never buying a marketing collaboration car, but owning a mobile haute couture art piece that can be driven daily and is exclusively theirs.

Not for everyone. For someone who knows.