While the Industry is Still Competing on Price, Hyper Aion Has Achieved Seven Consecutive Months of Growth Based on Value

Every year, during the "Golden September and Silver October" season, it is the most important sales window for the automotive market in a year.

This year's peak season performance, however, is significantly inferior to previous years. Industry data shows that the retail volume of passenger cars in September was approximately 1.69 million, with a slight 9.7% month-on-month recovery. However, against last year's high baseline of 2.241 million, the year-on-year decline reached 24.6%. In the macro environment of existing market competition, every point of growth must be fought for with genuine capability.

Hyper Aion's September performance report stands out particularly amidst the overall market. Terminal sales reached 35,494 units, a year-on-year increase of 21.91%, marking the seventh consecutive month of achieving positive growth against the trend. This stable upward curve does not come from short-term pulses caused by significant price cuts at the terminal. Its core support is the system potential gradually released after the BU system reform. Relying on the continuous evolution of flagship products, new models taking over the baton, and multidimensional driving forces of incremental breakthroughs in overseas markets, the brand walked a clear path of value growth in the industry's sifting cycle.

The car market never lacks new models, but products that can break free from the cycle curse of peaking upon launch and achieve sustained high volume are rare. Less than a year after the launch of the Aion i60, cumulative users broke through the 100,000 mark, truly embodying the implementation of the cultivated flagship product strategy. The 2027 model underwent a fresh upgrade in September, with all optimization directions coming from daily usage feedback from real owners. Adjustments to the charging port location and expansion of front trunk storage space are practical details with the highest user demand. Meanwhile, the model completed a comprehensive upgrade of core technology configurations, with the three core dimensions of battery, electric drive, and intelligent driving synchronizing with the latest technical results of the moment.

Products in the 100,000-level price range can provide users with usage experiences exceeding price expectations, covering full-scenario needs for family vehicles from daily commuting to long-distance self-driving. This product logic of continuous iteration based on user feedback prolongs the product lifecycle and creates a positive cycle of user reputation. For the entire industry, this also redefines the operation logic of flagship products. Good products are not finalized upon launch. They can continue to evolve in real user usage, always staying aligned with the market's real needs.

However, worth noting is that the Aion N60 walks a path of intelligent driving inclusiveness. This model, positioned as the first intelligent driving vehicle for young people, saw users break through 20,000 less than five months after launch and won the sales championship for lidar-equipped models in the same price range for five consecutive months.

Before this, high-level intelligent driving was mostly concentrated on mid-to-high-end models, making it difficult for ordinary young users to easily access. N60 brought lidar and high-level intelligent driving technology into the mainstream consumption price range, allowing more people to enjoy reliable and user-friendly intelligent driving experiences with an affordable budget. Behind the democratization of intelligent driving lies the enterprise's deep integration capability of the supply chain and cost control capability of technology landing. While the industry was still discussing whether intelligent driving should become a standard configuration, Hyper Aion had already made high-level intelligent driving a regular configuration for national-level products.

Stable product iteration cannot be separated from the support of underlying technology. The 2027 Aion RT set a Guinness World Record in the field of power consumption, backed by GAC's self-developed amorphous alloy electric drive technology. This technology was jointly tackled by GAC Group and relevant institutes of the Chinese Academy of Sciences, breaking through many barriers in mass production manufacturing and achieving scaled application first. The related manufacturing processes were also included in the national restricted export technology catalog and had also won important awards in the field of global new energy vehicle power system innovation.

更具行业参考价值的是，这项顶尖的电驱技术，并没有成为高端车型的专属。它同步普及到了 N60，2027 款 i60 等主力走量车型上。技术研发的价值，从来不止于拔高旗舰产品的技术天花板。让更多普通消费者用亲民的价格享受到前沿技术的红利，才是科技普惠真正的内核。

More valuable for industry reference is that this top-tier electric drive technology has not become exclusive to high-end models. It was simultaneously popularized to main volume models like N60 and the 2027 i60. The value of technology R&D has never been limited to raising the technical ceiling of flagship products. Allowing more ordinary consumers to enjoy the dividends of cutting-edge technology at an affordable price is the true core of technology inclusiveness.

After establishing a foothold in the home market, Hyper Aion's product matrix continues to extend to more segmented audiences. Facing the young group pursuing driving pleasure and focusing on personal expression, the Ray series' first model, Ray7, completed its interior debut and launched the early access plan. The brand simultaneously established an exclusive owner's club, building an exclusive car-play community for users who love control, and also provided professional driving experience courses.

The model itself is biased towards driving control from chassis architecture, three-electric systems to smart configurations, integrating Huawei's drive-brake integration solution. Combined with the pure rear-drive chassis setting and the support of high-level intelligent driving, users who love driving do not need to make trade-offs between different configurations. This model will also become a new growth booster for the brand's future.

The layout of the high-end market is also advancing steadily. The Hyper S600, as the Hyper brand's first sports SUV, is equipped with four-wheel drive dual-chamber air suspension in the 200,000 price segment. The entire series is standard equipped with lidar and high-level intelligent driving systems, and standard equipped with over 140 configurations, creating a full-configuration sports SUV product experience. The Intelligent Enjoyment Life proposition insisted by GAC Hyper is also passed to more middle-aged mainstream people pursuing quality through this product.

While the domestic market blooms at multiple points, the overseas market has grown into an important growth pole for Hyper Aion. Products have successively landed in Singapore, Thailand, Colombia, Saudi Arabia, UAE and other countries and regions, with market rankings firmly in the local forefront. In the Greek market, the brand ranked in the top three of the pure electric market segment for two consecutive months.

New energy products of Chinese intelligent manufacturing are gaining global consumer recognition based on solid product power. The growth pattern of domestic and overseas two-way pull not only diversifies the risk of fluctuations in a single market but also provides a reference sample for Chinese brands going global. There is no need to rely on low-price strategies to open the market. With solid product power and localized market operations, one can also stand firm in the global market.

Nowadays, the new car release rhythm in the car market is getting faster and faster, and the development cycle of some models is repeatedly compressed. For ordinary consumers, the consideration of car selection has also shifted from whether the configuration is rich enough to whether the quality is stable and whether the brand can last long.

Behind Hyper Aion is the full system support of GAC Group. The endorsement of the state-owned enterprise system makes after-sales outlet coverage and parts supply more guaranteed. Core three-electrics are self-developed and self-produced, while simultaneously partnering with tech giants to build a complete mobility ecosystem. The usage verification of two million real users also allowed the product's reliability to be fully polished by the market. In the industry cycle of sifting sands, brands that undergo time precipitation and user inspection often can go further. This is also the underlying confidence for Hyper Aion to achieve continuous growth.

Taking advantage of the hot sales momentum of Golden September, Hyper Aion also simultaneously launched multiple car-buying benefits during the National Day holiday. The GAC Aion brand launched an exclusive car-buying event, covering multiple main models of the brand. Trade-in subsidies can reach up to 8,000 yuan. During the National Day period, ordering can participate in compulsory traffic insurance and shopping card draws. The GAC Hyper brand launched an entire series draw event. Placing a deposit can participate in drawing car purchase vouchers or digital products. After multiple benefits are stacked, the comprehensive discount can reach up to 75,000 yuan. Users who test drive at the store can also claim exclusive in-store gifts.

Auto News Review: From a single flagship product to a complete product matrix, from technology self-research to technology inclusiveness, from domestic deep dive to global layout, Hyper Aion's growth logic has always revolved around the word "value". Seven consecutive months of positive growth against the trend is not an accidental market fluctuation. This is the inevitable result of continuous release of system capabilities.

In the present where the industry generally pursues fast pace and high turnover, this growth path of deep plowing products, respecting users, and steady progress appears even more precious. It is not only the growth code of Hyper Aion itself but also provides a worth-reference answer sheet for the benign development of the entire new energy industry.