October 11, Avatr T09 Concept version completed its global debut in Paris. The new car targets the 500,000 yuan-level flagship luxury SUV market, becoming the pioneering work of the flagship series. At the same time, Avatr T09 will, along with star models such as Avatr 06T and Avatr 07L, appear at the Paris Auto Show held from October 12-18, showcasing the systematic achievements of Chinese automobiles in original design and intelligent technology on the global stage.

Avatr Technology Chairman Chen Zhuo stated: "With the launch of T09, Avatr will form two product series: Digital and Flagship. The Digital series features effortless luxury, corresponding to elegant, sporty, and individualistic avant-garde design; the Flagship series features revered luxury, corresponding to prestigious, composed, and atmospheric flagship design. Two design series, one Avatr, same commitment to originality and taste."
Establishing Unmistakable Prestige with Architectural Form
The Avatr T09 commands respect from afar and reveals details up close, fully embodying flagship style. The new car's front end shows a strong architectural sense; the grille uses a 3D relief structure, with 362 Avatr LOGO elements of different 3D heights connected densely and sparsely, shining in light and shadow; the crystal diamond array lights use an inner and outer double-layer diamond cut design, creating a diamond-like fire texture, more fitting the volume of a full-size SUV; the imposing 2.1㎡ huge clamshell front hood combined with island-like rises on both sides blends steady power with dynamic tension, prestigious and domineering with natural authority.

Moving to the side, blade-sharp lines are carved on the body, with the wheel arches and sides using waist-curved surfaces, as if inner energy bursts outward; planar shear curved surfaces contrast with full expanded volume, shaping dynamic tension intertwined with precision, power, and sculptural depth. The entire D-pillar is decorated with aluminum trim plates, integrated into the window outline and spoiler, forming a floating roof visual effect; crystal door handles and dToF sensor islands are scattered, powerful and obvious. The rear section, integrated crystal diamond taillights also use a double-layer diamond cut design, echoing the front light groups, crystal clear when lit, showing rich bright and dark changes from different angles, revealing technological charm in flashes.

Empowering Cabin with Emotion, Giving Technology Temperature
Continuing the Avatr VISION XPECTRA design concept, Avatr T09 brings the same design philosophy into the cabin, constructing a space centered on tranquility, generosity, and connection, creating a sense of certainty, comfort, and care.
As an industry-exclusive emotional interaction design, Vortex Emotional Vortex uses a system expression linking all vehicle functions and states in the whole realm, building a bridge between the digital emotion world and the physical cabin structure. It adopts a 360° seamless two-stage concave surface and lift design, built-in with 118 RGB LED matrix light sources, capable of matching with the whole vehicle ambient lights to create various smart lighting effects. At the texture level, Vortex optimizes silent motors and mechanism operation, and specifically designed pinch protection function, guarding every warm emotional interaction in details.

Avatr T09 is equipped with an immersive integrated triple screen, 10.25-inch driver instrument cluster paired with dual 17.2-inch central control screens and passenger screen, seamlessly integrated with air vents on both sides, like a huge ultra-wide canvas, built-in NFC function, one touch to connect, smooth and convenient interaction.
Beyond unique design, Avatr T09 possesses flagship-level technology configurations, is the brand's mass-produced model with the highest technology density to date. The new car deeply integrates Huawei Qiankun Intelligent Driving and brand new Taihang Intelligent Control Technology, achieving leading smart flexible control in its class and million-level luxury driving texture. In terms of power, the new car is equipped with brand new intelligent super hybrid technology, equipped with 2.0T hybrid engine and three-motor distributed electric drive, system total power over 1000 horsepower; equipped with 71.24kWh CATL Xiaoyao Super Range-Extending/Hybrid Battery, CLTC pure electric range max over 400km, balancing long range and high safety, covering user full scenario travel needs.
Brand Momentum Continues Upward, New Luxury Avatr Goes Global
With Paris as a fulcrum, Avatr is accelerating towards the global, and will officially enter Europe in 2027. Currently, Avatr's overseas business has expanded to 70 countries and regions, product average price over 300,000 yuan, and has achieved profitability. Among them, in Egypt high-end EV market share reaches 10%; Avatr 11 is sales number one in Thailand luxury pure EV SUV market. In 2030, Avatr plans to enter over 110 countries and regions, overseas sales account for over 50% of total sales.

Behind the expansion of overseas territory is a continuously iterated product matrix. Avatr has now launched Avatr 11, Avatr 12, Avatr 06/06T, Avatr 07/07L and other models. Among them, Avatr 06T and 07L will land Norway and Spain as the first batch of core products. Matching this is Avatr's overseas service system built on the principle of "Unified Standards, Local Execution, System Support, Brand Supervision", making service more flexible, experience more consistent. For the next three years, Avatr will continue to perfect the European product matrix and service.

Emotional new luxury emerges dynamically. Facing the future, Avatr will steadily promote the brand upward, continuously enrich the product matrix, provide users globally with new luxury travel experience combining original design and top technology, accelerating towards the global new luxury intelligent electric vehicle leadership brand.