On October 11, 2026, the Avatr T09 Concept completed its global public debut at the Paris Motor Show.
This new vehicle is crafted based on Avatr's all-new flagship design language, deeply integrating the highest-spec technical accumulation and collaborative advantages of the Changan, Huawei, and CATL ecosystems. With grand and atmospheric original respectful design, industry-leading intelligent technology configuration, and flagship-grade craftsmanship quality reflected in every detail, it precisely targets the core track of 500,000-level luxury flagship SUVs, officially becoming the cornerstone work of the Avatr flagship product series. It is reported that the model is scheduled to officially launch and be delivered to the market within 2026.

At the same time, the Avatr T09 will also appear at the Paris Motor Show held from October 12-18 alongside star models such as the Avatr 06T and Avatr 07L, showcasing Chinese automobiles' systematic achievements in original design and intelligent technology on the global stage.
Chen Zhuo, Chairman of Avatr Technology, stated: "With the launch of the T09, Avatr will form two product series: Digital and Flagship. The Digital series is casual luxury, corresponding to elegant, sporty, and personalized avant-garde design; the Flagship series is honored luxury, corresponding to the flagship design of prestige, calmness, and presence. Two design series, the same Avatr, the same persistence on originality and taste."

Nader Faghihzadeh, Executive Vice President and Chief Designer of Avatr Technology, stated at the debut conference: "Avatr VISION XPECTRA interprets the freedom in our vision; the T09 Concept transforms this concept into a steady, confident, and honorable temperament. Combined with our evolving 'Casual Luxury' concept, it opens up a broader world of 'Honored Luxury' for Avatr. Different temperaments, but connected by the same philosophy of 'Emotional New Luxury'."

Architectural Form, Establishing a Prestigious Aura That Speaks for Itself
Philosophy drives design, originality is born here. Avatr adopts 'Emotional New Luxury' as its design philosophy. Through three core experiences of bold confidence, harmonious ingenuity, and vibrant personality, it creates an experience that is natural and touches the heart. The Avatr T09 is the strongest implementation of this design philosophy. Built upon the new flagship design language, the mass-produced version interprets VISION XPECTRA, making respect not just about form, but extending through space and intelligence, contained in the sense of control that is prepared before words, reshaping the flagship luxury standard.
The Avatr T09 commands respect from afar and reveals exquisite details up close, fully showcasing flagship style. The new car's front fascia presents a strong architectural feel; the grille adopts a 3D relief structure, with 362 Avatr LOGO elements of varying 3D heights seamlessly connected, shimmering in light and shadow; the crystal diamond array light group uses an inner-outer double-layer diamond cut design, creating a diamond-like fire texture, better matching the body of a full-size SUV; the imposing 2.1㎡ super clamshell hood combined with the island-like protrusions on both sides integrates steady power with dynamic tension, where the regal and domineering aura commands respect without anger.

Moving to the side, razor-sharp lines are carved onto the body; the wheel arches and sides use waist-curved surfaces, as if inner energy bursts outward; planar sheared surfaces contrast with full and expanding volumes, creating dynamic tension interwoven with precision, power, and sculptural depth. The entire D-pillar is decorated with aluminum trim plates, blending with the window outline and tail fin, creating a floating roof visual effect; crystal decorative door handles and Dtof sensor islands are interspersed among them, powerful momentum, self-evident without display.

In the rear part, the integrated crystal diamond taillights also use a double-layer diamond cut design, echoing the front light group; after lighting up, they are crystal clear, presenting rich light and dark changes from different angles, revealing technological charm in the flashes.

Empowering the Cockpit with Emotion, Giving Technology Warmth
Continuing the design philosophy of Avatr VISION XPECTRA, the Avatr T09 brings the same design philosophy into the cockpit, building a space centered on tranquility, generosity, and connection, creating a sense of ease, security, comfort, and being cared for.
As a unique emotional interaction design in the industry, Vortex Emotional Vortex connects the digital emotional world and physical cockpit structure through a system expression linking all vehicle functions and states. It adopts a 360° seamless two-stage reverse curve and lift design, built-in 118 RGB LED matrix light sources, capable of creating multiple intelligent lighting effects matched with the overall ambient lighting. In terms of texture, Vortex optimizes silent motor and mechanism operation, and specially designs an anti-pinch function, guarding every warm emotional interaction in the details.

The Avatr T09 is equipped with an immersive integrated triple screen, a 10.25-inch driver instrument cluster paired with dual 17.2-inch center control screens and passenger screens, seamlessly integrated with air conditioning vents on both sides, looking like a huge ultra-wide canvas. It has built-in NFC functionality, connecting upon touch, with smooth and convenient interaction.
In the Avatr T09 cockpit, technology is no longer cold stacking of functions, but a travel partner that can perceive, predict, and resonate. Whether traveling with family, business communication, or enjoying a moment alone, the cockpit provides an experience of just the right measure, allowing users to enjoy their own time.

Beyond its unique design, the Avatr T09 features flagship-level technology configuration, being the production model with the highest technology density for the brand to date. The new car deeply integrates Huawei Qiakuun Intelligent Driving and new Taihang Intelligent Control technology, achieving leading-level smart flexible control and million-level luxury driving texture. In terms of power, the new car is equipped with a new intelligent super hybrid technology, equipped with a 2.0T hybrid engine and three-motor distributed electric drive, system total power exceeding 1000 horsepower; equipped with a 71.24kWh CATL XiaoYao Super Extended·Hybrid Battery, CLTC pure electric range up to over 400km, balancing long range and high safety, covering all user travel scenarios.
Brand Momentum Continues to Rise, New Luxury Avatr Goes Global
Taking Paris as a fulcrum, Avatr is accelerating towards the global market and will officially enter Europe in 2027. As the birthplace of luxury cars and the main arena for competition, the European market is the highest standard for testing the gold content of luxury - for over a hundred years, the definition and discourse power of global luxury all started here. Avatr will face traditional luxury brands with 'Emotional New Luxury', joining the first echelon of global luxury brands. This is not only an extension of the territory but also a leap in brand value.
Currently, Avatr's overseas business has expanded to 70 countries and regions, with an average product selling price over 300,000 yuan, and has realized profitability. Among them, the market share in Egypt's high-end electric vehicle market reaches 10%; Avatr 11 ranks first in Thailand's luxury pure electric SUV market. In 2030, Avatr plans to enter over 110 countries and regions, with overseas sales accounting for over 50% of total sales.

Behind the expansion of the overseas territory is a continuously iterated product matrix. Avatr has now launched multiple models such as Avatr 11, Avatr 12, Avatr 06/06T, Avatr 07/07L, etc. Among them, Avatr 06T and 07L will land in Norway and Spain first as the first batch of core products. Matching this, Avatr has built an overseas service system based on the principles of 'Unified Standards, Local Execution, System Support, Brand Supervision', making service more flexible and experience more consistent. In the next three years, Avatr will continue to improve the European product matrix and service.

Emotional New Luxury, Born to Leap. Facing the future, Avatr will steadily promote brand upward development, continuously enrich the product matrix, provide global users with a new luxury travel experience combining original design and top technology, and accelerate towards becoming a global leader in new luxury intelligent electric vehicles.