DEEPAL S05 and S07 Debut at Paris Motor Show, Global Expansion Accelerates Again

On October 12, the 2026 Paris Motor Show opened at the Paris Porte de Versailles Exhibition Center. DEEPAL unveiled two models, DEEPAL S07 and DEEPAL S05, in Europe. The debut of DEEPAL's two new global models marks a milestone for Chinese new energy brands advancing from single-product trade expansion to comprehensive system rooting. World Footballer of the Year and legendary star Luis Figo appeared at the booth, witnessing DEEPAL's key step to deeply cultivate the European market with full-link strength.

Dual Vehicle Localization Debut, Precisely Adapting to European Market Needs

The Paris Motor Show is one of the top five major international auto shows globally, rooted in Europe, the birthplace of automobiles. For a long time, Europe has set industry benchmarks with stringent access, safety, and emission standards. DEEPAL, relying on the group's 25-year R&D layout and market accumulation rooted in Europe, practices the philosophy of Designed Globally, Served for Europe, the styling of the two models unveiled this time was led by the Turin Design Center in Italy, and engineering tuning was completed in Birmingham, UK, deeply adapting to European road conditions and user habits. Both vehicles obtained EU Whole Vehicle Type Approval (WVTA) jointly with TÜV Rheinland, equipped with self-developed Jinchongzhao batteries, meeting the Euro NCAP comprehensive safety system and GDPR data security standards, laying a solid foundation of compliance and quality for deeply cultivating the European market.

At the show floor, after deeply experiencing the cockpits and intelligent functions of the two vehicles, the legendary star Luis Figo gave high praise, before this, the two vehicles had already attracted attention and coverage from top European automotive media such as BBC Top Gear, Autocar, and Auto Bild, further verifying their international R&D standards and core strength.

From Product Expansion to System Expansion, DEEPAL's Globalization Accelerates Again

DEEPAL's expansion is not simply product export, but a full-link output of technical systems, manufacturing standards, and brand value. As the consummator and fulfiller of Changan New Energy technology of the new central enterprise, DEEPAL relied on the six countries, ten locations global R&D system, achieving a global layout of technology reserves and supply chains, capable of precisely connecting with market needs in different regions.

In terms of manufacturing, the first overseas new energy vehicle base, the Thailand Rayong factory, commenced production in May 2025, completing construction in just 18 months, for theglobal market supply providing stable capacity support. To date, DEEPAL has entered over 100 countries and regions globally, built 4 global manufacturing bases and 1796 global service outlets, forming a global service network.

Europe is the core highland of DEEPAL's globalization strategy, always adhering to the long-termist strategy of In Europe, For Europe. From January to September 2026, DEEPAL's European segment sales exceeded 18,000 units, a year-on-year growth of over 106%. DEEPAL S05 performed particularly well in the Spanish market, ranking first in compact pure electric SUV registrations three times, the cumulative sales in the first half of 2026 ranked second among global brands in this sub-segment and first among Chinese brands. In just five months, DEEPAL S05 completed a breakthrough in the competitive mature European car market.

While expanding the market, DEEPAL continued to deepen localized operations: formed strategic partnerships with top European partners such as TÜV Rheinland to jointly build the European Automotive Future Alliance; built the WithYou full-link localized service system, supported by European parts centers + 7*24 hour quick rescue, ensuring local service quality; at the same time, leveraging the Portugal National Team IP for localization marketing, deepening brand presence.

Million-Level New Starting Point, Technology Equity Goes Global

The continuous climb of global brand momentum has been confirmed in sales. In September 2026, DEEPAL's global cumulative production broke through 1 million units; global cumulative sales from January to September reached 252,213 units, an 8.59% year-on-year increase, among which overseas cumulative sales increased by over 65% year-on-year. This milestone is not merely a growth in scale numbers, but a concentrated manifestation of DEEPAL's technology system, product quality, and service capabilities undergoing verification in multiple global markets, marking that DEEPAL has officially entered a new stage of global development.

DEEPAL has always taken Technology Equity as its core mission, through two major paths of Electrification Equity and Intelligence Equity, promoting high-end new energy technologies and intelligent driving experiences to penetrate the mainstream market. With the continuous deepening of the global layout, DEEPAL is transforming Technology Equity from a brand mission in the domestic market into a value practice for the global market, enabling consumers in more regions to enjoy safe, intelligent, and efficient new energy mobility experiences at mainstream price points.

The Paris Motor Show is a microcosm of DEEPAL's globalization process. What it showcases is not just two new cars, but a complete brand globalization path: Adapting regional needs with localized products, building quality bottom lines with global safety standards, and supporting long-term operations with full-link service networks. The globalization of Chinese new energy vehicles has long said goodbye to the primary stage of price competition, turning towards a high-quality development stage characterized by technology as the core, systems as support, and brand and localization sincerity as the carrier.