On July 18, 2026, invited by the Thailand Board of Investment (BOI), Changan Automobile, as the only invited Chinese automotive brand in Thailand, participated in the 2026 China-Thailand (Sichuan) Economic and Trade Investment Forum and the unveiling ceremony of the Investment Promotion Office of the Royal Thai Consulate-General in Chengdu at Chengdu. Changan Automobile Chairman Zhu Hairong attended and held talks with Thai Prime Minister Anutin. On the occasion of the 51st anniversary of diplomatic relations between China and Thailand, under the blueprint of deepening the comprehensive strategic partnership between China and Thailand, Changan Automobile will continue to increase investment in the Thai market, introduce cutting-edge technologies and management systems, and contribute to Thailand's economic development. Changan Automobile Executive Vice President Wang Hui, Changan Automobile Southeast Asia Division General Manager Deng Zhitao, and others accompanied the activities.

    Mr. Zhu Hairong introduced Changan Automobile's three-year development achievements in Thailand to Thai Prime Minister Anutin, Thai Deputy Prime Minister and Minister of Finance Ainide, and Secretary-General of the Thailand Board of Investment Nali. He stated: "Since entering the Thai market in 2023, Changan Automobile has adhered to the 'In Thailand, For Thailand' development philosophy and continued to deepen its localization layout. To date, cumulative vehicle sales have exceeded 41,000 units, tax contributions have exceeded 1.6 billion Thai Baht, and over 1,900 local Thai employees have been absorbed, with a local talent rate approaching 90%. A total of 13 new energy vehicle models, including Deepal S05, Avatr 07, and Changan Qiyuan Q05, have been launched, comprehensively covering Thailand's mainstream market segments. The Rayong Plant, with a total investment of approximately 9 billion Thai Baht—Changan Automobile's first overseas new energy vehicle production base—has started production and operation. The Deepal S05 and Changan Qiyuan Q05 models not only achieve localized production supply but have also been exported to 18 countries including Indonesia, Singapore, and Australia. Linking over 40 Thai automotive parts supporting enterprises and introducing 10 core supporting enterprises to build factories in Thailand, we are promoting the common development of Thailand's new energy vehicle industry chain."

    "Thailand will be the Asia-Pacific Regional Headquarters and a major global production base for Changan Automobile." Mr. Zhu Hairong once again emphasized the significance of Thailand for Changan's global development and further shared the company's future plans in Thailand: "Planning to break 70,000 units in annual sales in the Thai market by 2030, ranking 2nd among Chinese brands and 4th in the industry; in terms of production capacity layout, start the feasibility study for Phase II expansion of the Rayong Plant in 2028; in terms of industrial investment, plan to establish a regional research and development center, achieving a localization rate exceeding 60% by 2028; in terms of talent building, by 2030, the Thai employee scale will reach 3,000 people, with a localization rate exceeding 90%."

    Prime Minister Anutin thanked Changan Automobile for its long-term investment in Thailand and expressed high recognition of Changan's choice of Thailand as Changan Group's first overseas vehicle production base. The Thai government believes that Changan Automobile is an important partner in promoting the development of Thailand's new energy vehicle industry, and emphasized that the government will provide strong support for enterprise development and achieving global strategic goals through relevant policies, helping Changan Automobile achieve the goal of ranking in the top 4 of global automotive brands in Thailand by 2030. In addition, Anutin also stated that Thailand will continue to improve the infrastructure construction of the automotive industry, and in addition to continuously improving logistics and transportation efficiency, it will also focus on strengthening industry talent training and research and development capability building.

    As a representative of invested enterprises invited in Thailand, Mr. Wu Xiaokang, Deputy General Manager of Changan Automobile's Southeast Asia Division, also shared Changan Automobile's investment practices in Thailand with Chinese enterprises attending the 2026 China-Thailand (Sichuan) Economic and Trade Investment Forum. He stated: "Chinese automotive brands have become the absolute main force in Thailand's new energy vehicle market, which cannot be separated from Thailand's strong policy support and open business environment. In addition, Thailand possesses excellent ASEAN automotive industry clusters, parts supply chains, and outstanding geographical advantages. Relying on the dividends of multiple free trade agreements, it can efficiently cover the global right-hand drive market, which is also an important reason for Changan Automobile's firm choice of Thailand as the Southeast Asia regional headquarters and first overseas new energy vehicle manufacturing base." He added, "Changan Automobile will adhere to the 'In Thailand, For Thailand, Rooted in Local' philosophy, continuously solidify the operation of the Asia-Pacific Regional Headquarters, strengthen resource layout, strive to become a benchmark overseas investment enterprise in Thailand, and join hands with Chinese enterprises in Thailand to win together and plan for long-term development."

    In April 2026, China Changan Automobile released the "1445" strategic framework at the Global Strategy Launch Conference and Global Partner Conference, deeply advancing the "Gathering Plan 2.0", targeting the goal of ranking in the global top 10 automakers by 2030. The new plan marks Changan's shift from "going global" to "taking root", from an export-oriented trade model to a systematic global operation covering manufacturing, trade, investment, services, and sustainable development. In Changan's global strategic blueprint, Southeast Asia is a strategic focus, and Thailand is also a global production and export hub.

    Changan Automobile has a history of 164 years and 45 years of automotive manufacturing accumulation, and is an important representative of China's automotive industry. The company has established a research and development, manufacturing, and marketing system covering the globe, forming a "Six Countries, Ten Locations" collaborative research and development pattern, with over 24,000 R&D personnel from 31 countries and regions. In 2025, Changan Automobile's global sales exceeded 2.913 million units, including 1.109 million new energy vehicles, 637,000 overseas sales, and 16,500 sales in the Thai market, all setting historical highs.

In the past two years of the Chinese auto market, price wars, technology wars, and global expansion wars have advanced intertwined. In the first half of 2026, as these variables accelerate simultaneously, the complexity and intensity of market competition have also been pushed to a new historical height. Looking back at the first half of 2026, the Chinese auto market was full of magical colors. The density of new car launches and the intensity of upgrades have once again refreshed external cognition.

Under such a competitive rhythm, hit products are becoming fewer. Products that can maintain continuous global hot sales, keep monthly sales exceeding 10,000, and maintain high heat and word-of-mouth are extremely rare.

Deepal S05 is one of this "very small number" camp.

According to the latest June global sales data released by Deepal S05, the June global sales achieved 18,369 units, a year-on-year increase of 78.86%.

Not only that, Deepal S05 also won the sales champion of 120,000-180,000 RMB-level compact SUVs for 4 consecutive months from March to June this year. Its global hot sales map has already covered 73 countries and regions worldwide, and the global cumulative sales have broken through 240,000 units.

Just looking at the data, this series of numbers is enough to explain the market's recognition of Deepal S05. You should know that currently, the vast majority of products generally face the "Valley of Death" effect. The hot sales cycle of a new car is extremely short, while Deepal S05 has achieved monthly sales exceeding 10,000, continuous topping, and fully blooming results domestically and globally.

If numbers are just the result, then what is truly worth questioning is clearly what Deepal S05 got right behind this set of hot sales data?

In our opinion, there are three key passwords for hot sales behind this. The first is the satisfaction of rigid demand in product power.

In the compact new energy SUV sub-market, although market choices are rich, with layout from independent to joint ventures, the product power involution around configurations, prices, materials, etc., is arguably fierce, but Deepal S05 did not blindly pile materials nor obsess on showing off skills. Instead, it anchored the highest frequency, most real vehicle usage scenarios for users, spending every bit of cost on the "edge" users can perceive.

In terms of range, compared to the mainstream 500 km level of most products in the same price range, Deepal S05's pure electric range can reach up to 620 km. For complex climates, Deepal S05 is also equipped with the world-first Micro-core High-Frequency Pulse Heating Technology and Heat Pump Air Conditioning System, which can effectively solve the problem of range attenuation in low temperatures.

In terms of recharging, Deepal S05 directly standardizes 3C supercharging technology across the entire series, requiring only 15 minutes to complete SOC 30%-80% energy replenishment. In terms of safety, Deepal S05 also equips the entire series with CATL + Golden Bell Battery technology. Safety certifications far exceed new national standards, building the most basic trust foundation for users with unseen hard power.

In terms of space, relying on the 2880mm class-leaping wheelbase and CTV body-battery integration technology, seating space close to a mid-size SUV was achieved within the size of a compact SUV. Plus the storage combination of a 159L front trunk and a 492L trunk, Deepal S05 has written the two words "practical" into every detail.

Not greedy for many, not seeking complete, aiming for rigid demand, achieving the best in class in the scenarios users use most frequently. This is exactly the product philosophy of Deepal S05 standing out in configuration involution.

The second is Deepal Automobile's forward-looking global vision and agile global layout speed.

In the new energy compact SUV sub-market, the vast majority of Chinese brands still focus their focus on the stock game in the domestic market, and overseas strategies often stay in the "long-term planning" stage. But Deepal S05, based on a globally unified manufacturing and quality control system, quickly advanced into 73 countries and regions worldwide in just over a year.

From Southeast Asia to Middle East and Africa, from Central and South America to European core markets. The pace of steps, the extent of coverage, is almost impossible to find a second sample in the same class of models.

Beyond speed, depth is also worth paying attention to. In the overseas market, Deepal S05 also won multiple authoritative recognitions such as the German iF Design Award, Thailand Annual Best Rear-Wheel Drive Compact Electric SUV, Chile Autocosmos 2026 Best Recommended Model, FIPA Americas Automotive Journalists Association Annual Hybrid Model Award.

These authoritative awards from different regions and different evaluation systems all point to one conclusion: Deepal S05's product strength can stand up to the most rigorous scrutiny globally. According to planning, Deepal S05 will enter 150+ countries and regions worldwide in the future. The continuous expansion of the global map means that the Deepal S05 phenomenon of monthly sales exceeding 10,000 and continuous hot sales will be the norm.

The third is the dissemination at the cultural level and the satisfaction of emotional value.

Current market competition is no longer just a simple battle of product power, especially when the rise of the main young consumer army, the satisfaction of emotional value has also become an important part of each car company's competition soft power. For this form of competition, Deepal S05 also had insight early on.

In May this year, Deepal Automobile officially signed to become the global official partner of the Portugal National Team. At the Lisbon announcement site, Deepal Automobile delivered Deepal S05 to the team and simultaneously launched a 1,000 km Europe long-term test.

With sports spirit as the emotional link, under the hot promotion of the World Cup, Deepal S05 not only won more market exposure but also further solidified the global consumer market's image cognition of its "global flagship product". This will also form key empowerment for its upcoming global journey.

In summary, product competitiveness lays the foundation, global map expands increment, product emotional value reversely empowers hard power. Three layers advance, linked rings. This itself is a complete hot sales closed loop. And this closed loop, undoubtedly, will also usher in continuous self-reinforcement and expansion as Deepal S05 enters more countries and regions, the global user base continues to expand, and product power continues to evolve.

Dalam dua tahun kebelakangan ini, pasaran automotif China mengalami perang harga, perang teknologi dan perang ekspatriasi yang bersebab. Pada semester pertama 2026, apabila pembolehubah ini dipercepatkan serentak, kompleksiti dan keseragaman pasaran juga didorong ke tahap sejarah baharu. Meninjau semula semester pertama 2026, pasaran automotif China penuh dengan warna magis, kepadatan pelancaran kereta baharu dan intensif penambahbaikan, sekali lagi menyegarkan persepsi dunia luar.

Di bawah irama persaingan sedemikian, produk "hits" semakin berkurangan. Produk yang mampu dijual secara panas di seluruh dunia secara berterusan, mengekalkan jualan purata bulanan melebihi 10,000 unit, serta populariti dan reputasi sentiasa unggul adalah sangat terbatas.

Dan Deepal S05, adalah salah satu dalam kubu "minoriti" ini.

Mengikut data jualan global Jun terkini yang diterbitkan oleh Deepal S05, jualan global Jun mencatatkan prestasi 18,369 unit, meningkat secara tahunan sebanyak 78.86%.

Tidak hanya itu, Deepal S05 juga berjaya menjadi juara jualan SUV kompak tingkat 120,000-180,000 selama 4 bulan berturut-turut dari Mac hingga Jun tahun ini. Peta jualan globalnya yang panas telah merangkumi 73 negara dan wilayah, dan jumlah jualan global kumulatif telah melepasi 240,000 unit.

Jika dilihat hanya pada data, siri angka ini sudah memadai untuk menerangkan pengiktirafan pasaran terhadap Deepal S05. Perlu diingat, majoriti produk semasa menghadapi kesan "Lembah Kematian", tempoh jualan kereta baharu adalah sangat singkat. Namun Deepal S05 telah mencapai jualan purata bulanan melebihi 10,000, menduduki tangga teratas secara berturut-turut, prestasi yang meletup di pasaran dalam negara dan global.

Jika nombor hanyalah hasil, maka yang benar-benar patut ditanya jelas adalah, di sebalik data jualan panas ini, Deepal S05 sebenarnya telah melakukan apa dengan betul?

Menurut kami, terdapat tiga kunci utama di sebalik jualan panas ini. Yang pertama adalah memenuhi keperluan utama kekuatan produk.

Dalam sektor kecil SUV baharu tenaga kompak, walaupun pilihan pasaran melimpah, daripada jenama tempatan ke syarikat bersama telah mempunyai kedudukan, persaingan kekuatan produk dari segi konfigurasi, harga dan bahan adalah sangat gila, namun Deepal S05 tidak menimbun spesifikasi secara buta, tidak terobsesi dengan pamer teknologi, tetapi fokus kepada skenario penggunaan kenderaan yang paling kerap dan nyata oleh pengguna, menjana setiap kos pada "bilah pisau" yang dapat dirasai pengguna.

Dari segi julat, berbanding paras standard majoriti produk dalam julat harga yang sama iaitu 500km, Deepal S05 julat elektrik boleh mencapai sehingga 620km. Menghadapi iklim kompleks, Deepal S05 juga dilengkapi teknologi pemanasan denyut frekuensi tinggi mikro teras dan sistem penghawa dingin pam haba yang pertama di dunia, berkesan mengatasi masalah penurunan julat dalam suhu rendah.

Dari segi pengisian tenaga, Deepal S05 secara langsung semua model seragam dengan teknologi cas super 3C, hanya perlu 15 minit untuk menyelesaikan pengisian tenaga SOC 30%-80%. Dari segi keselamatan, Deepal S05 juga semua model dilengkapi teknologi bateri CATL + Golden Bell, pengesahan keselamatan jauh melebihi standard baharu negara, menggunakan kekuatan tersembunyi yang kukuh membina asas kepercayaan paling asas pengguna.

Dari segi ruang, bergantung pada paksi 2880mm luar kelas dan teknologi integriti bateri badan CTV, dalam saiz SUV kompak membuat ruang duduk hampir setara SUV sederhana, ditambah gabungan penyimpanan 159L ruang hadapan dan 492L ruang belakang, Deepal S05 benar-benar menulis perkataan "praktikal" ke dalam setiap butiran.

Tidak rakus banyak, tidak mengejar kesempurnaan, menyasar keperluan asas, di skenario penggunaan paling kerap oleh pengguna mencapai yang terbaik dalam kelas, inilah falsafah produk Deepal S05 yang menonjol daripada persaingan konfigurasi.

Yang kedua, adalah visi globalisasi Deepal yang berwawasan jauh dan kelajuan strategi globalisasi yang cekap.

Dalam pasaran kecil SUV tenaga baharu kompak, majoriti jenama China masih memfokuskan tumpuan pada permainan pasaran domestik, strategi luar negara sering hanya pada peringkat "perancangan jangka panjang". Namun Deepal S05 berasaskan sistem pembuatan dan kawalan kualiti global yang seragam, dalam masa lebih kurang setahun, telah dengan pantas memasuki 73 negara dan wilayah global.

Dari Asia Tenggara ke Timur Tengah dan Afrika, dari Amerika Tengah dan Selatan ke pasaran teras Eropah, kelajuan langkah, luas liputan, dalam model kelas yang sama hampir tiada sampel kedua yang boleh ditemui.

Di luar kelajuan, yang lebih bernilai untuk diperhatikan ialah kedalaman. Di pasaran luar negara, Deepal S05 juga memenangi Anugerah Rekaan iF Jerman, SUV Penggerak Belakang Ekomakrom Kemas Terbaik Tahunan Thailand, Model Disyorkan Terbaik Autocosmos 2026 Chile, Anugerah Model Hibrid Tahunan Persekutuan Wartawan Kereta Amerika FIPA, dan banyak lagi pengiktirafan autoriti.

Anugerah autoriti daripada kawasan berbeza, sistem penilaian berbeza, bersama-sama menjejaki satu kesimpulan: kekuatan produk Deepal S05 mampu diteliti dengan ketatnya di peringkat global. Mengikut pelan, Deepal S05 masa depan akan memasuki 150+ negara dan wilayah global. Ekspansi berterusan peta globalisasi, bermaksud fenomena Deepal S05 jualan purata bulanan melebihi 10,000 dan jualan panas berterusan, akan menjadi norma.

Yang ketiga adalah penyebaran dari segi budaya dan pemenuhan nilai emosi.

Persaingan pasaran semasa bukan lagi sekadar perbandingan kekuatan produk, terutamanya apabila kekuatan utama konsumen muda bangkit, pemenuhan nilai emosi, juga menjadi komponen penting daya saing lembut syarikat automotif. Mengenai bentuk persaingan ini, Deepal S05 juga telah mempunyai intipati dahulu.

Pada Mei tahun ini, Deepal Auto secara rasmi menandatangani perjanjian menjadi rakan kongsi rasmi global pasukan kebangsaan Portugal. Di lokasi pengumuman rasmi Lisbon, Deepal Auto menghantar Deepal S05 kepada pasukan tersebut, dan secara serentak melancarkan ujian jangka panjang Eropah sejauh 1,000 km.

Dengan semangat sukan sebagai penghubung emosi, dalam pendorongan hangat Piala Dunia, Deepal S05 tidak hanya meraih lebih banyak pendedahan pasaran, tetapi juga进一步 memperkukuh persepsi imej "produk utama global" di pasaran global. Bagi perlintasan globalisasi seterusnya, ini juga akan membentuk pemacu penting.

Kesimpulannya, asas daya saing produk kukuh, peta globalisasi membuka pertumbuhan baru, nilai emosi produk memberi kuasa kepada kekuatan inti secara songsang, tiga peringkat bertingkat, setiap perkara berkait rapat, ini sendiri adalah kitaran jualan panas yang lengkap. Kitaran ini, pastinya akan, seiring dengan Deepal S05 memasuki lebih banyak negara dan wilayah, dasar pengguna global yang semakin meluas, serta evolusi berterusan kekuatan produk, akan menyambut penguatan diri dan pengembangan berterusan.

In the fiercely competitive compact pure electric SUV market, consumers often need to make trade-offs across multiple dimensions such as price, range, brand, and space. The arrival of Deepal S05 attempts to break this "choice dilemma"—with balanced product strength and solid technical accumulation, it offers a cost-effective pragmatic choice for the 150,000 yuan tier market.

Global Market Validation: Dual Endorsement of Sales and Reputation

Deepal S05 is not a "theoretical" product. Since its launch, its global cumulative sales have surpassed 220,000 units, with monthly sales stabilizing over 10,000. Meanwhile, this model has sold well in more than 70 countries and regions worldwide. It ranked first in compact pure electric SUV registrations in the Spanish market for two consecutive months and maintains stable order growth in emerging markets such as Pakistan.

Beyond sales, Deepal S05 has also received multiple authoritative recognitions: 2025 German iF Design Award, Chile Autocosmos 2026 Best Recommended Vehicle, Thailand 2026 Automotive of the Year Award, and J.D. Power 2026 China New Energy Vehicle New Car Quality Research Compact Pure Electric SUV First Place. These awards, covering design, quality to market performance, constitute multi-dimensional verification of strength.

620km Ultra-long Range: One Week Commute, Cross-City No Anxiety

For pure electric users, range is always a core concern. Deepal S05 achieves a maximum range of 620km under CLTC conditions. Calculated based on a daily urban commute of 50km, it can fully meet travel needs for 10-12 days, truly realizing "one charge per week". Even facing cross-city travel, this range level can cover most scenarios, reducing the trouble of mid-trip recharging.

Behind the range is a complete technical system supporting it. The entire series is equipped with CATL cells + Jinzhongzhao battery, with energy density leading its class. Yuanli Super Integrated Electric Drive, through lightweight design (electric drive only weighs 75kg) and hardware optimization, achieves a maximum efficiency of 95% for the electric drive assembly and an average comprehensive efficiency of 91.57%, leading its class by about 2 percentage points. In addition, the standard heat pump air conditioning system saves 38% energy compared to traditional heating methods in winter, improving range by over 20 kilometers; the active front grille adjusts opening and closing according to driving status, reducing wind resistance by 15Counts under high-speed conditions, improving range by 14.1km.

Full Series CATL + 3C Super Charging: Combining Battery Safety and Recharging Efficiency

Deepal S05 full series equips CATL cells, providing two battery capacity choices of 56.1kWh and 68.8kWh. Its charge-discharge conversion rate reaches 95%, higher than the industry average of 94%. In terms of safety, this battery has passed the mandatory national standard test of "Safety Requirements for Power Batteries for Electric Vehicles" (GB38031-2025) officially released by the Ministry of Industry and Information Technology in March this year. It is one of the first domestic car companies to pass the new national standard and has obtained CATARC NESTA Six-Dimensional Electric Safety Certification. Official data shows that vehicles equipped with this battery have accumulated 70 billion kilometers in driving and have maintained a zero-self-ignition record to date.

Regarding recharging efficiency, Deepal S05 full series is standardly equipped with 3C super charging. Charging SOC from 30% to 80% takes only 15 minutes, replenishing 300km+ range. This means during a short break at highway service areas, most recharging needs can be met. For low-temperature environments, the world's first micro-core high-frequency pulse heating technology can raise battery temperature by 20°C under -30°C conditions, shortening charging time by 15% and improving power by 50%, effectively alleviating the anxiety of Northern users regarding winter range degradation.

Cross-Class Space Performance: Compact Dimensions, Mid-Size Car Experience

Deepal S05 body dimensions are 4620×1900×1600mm, wheelbase reaches 2880mm, possessing obvious advantages in its class. 964mm of second-row legroom, even with five passengers of 180cm height sitting simultaneously, will not feel cramped. 66% car length efficiency rate and 74.4% car height efficiency rate reflect excellent space utilization.

Regarding storage, the pure electric version provides a 159L super large frunk and a 492L double-layer trunk, the range extender version trunk volume is 464L. The whole car has 35 storage locations. After folding down the rear seats, it can form a flat "large bed" mode. With the panoramic sky window, it provides convenience for outdoor camping. Multiple sound insulation designs and 5mm thick window silent glass throughout the car ensure quietness during driving.

Smart Configuration Does Not "Shrink": Enjoy Mainstream Experience from Entry Level

Regarding smart configurations, Deepal S05 did not significantly reduce specifications due to positioning. Full series standard 5R5V12U hardware (5 cameras, 5 millimeter-wave radars, 12 ultrasonic radars), supports Highway NOA, covering functions such as adaptive cruise, lane centering, intelligent lane change assistance. Parking assistance supports 160+ parking lot scenarios, average parking time for standard parking spaces is only 35 seconds, efficiency leading its class by about 30%.

Inside the cockpit, 15.4-inch 2.5K Sunflower Screen, Qualcomm Snapdragon 8155 chip, DEEPAL OS 3.1 system form the interaction core. This system has integrated DeepSeek R1 Deep Thinking Large Model, response speed and answer fluency are both improved. 50-inch AR-HUD Augmented Reality Head-Up Display, 14-speaker Sky Surround Sound System, and other configurations further enhance the quality of daily use.

Deepal S05's cost-effectiveness is not reflected in the price advantage of a single dimension, but in the comprehensive balanced performance of range, battery safety, space, smart configuration, etc. It does not pursue extreme parameters of a single item, but on the 150,000 yuan price level, covers the core needs of family users as much as possible — long range, true safety, large space, sufficient intelligence. For consumers looking for a pragmatic home pure electric SUV, this is a model worth serious consideration.

On June 9, 2026, Changan Automobile's Thailand Rayong Factory reached a key milestone: the 20,000th complete vehicle officially went off the line, with Qiyuan Q05 (Overseas Version NEVO Q05) becoming the current production capacity mainstay. This Changan's first overseas new energy vehicle base, commissioned in May 2025, completed the transition from production ramp-up to full-load operation in just 13 months, shortening the cycle by 6 months compared to the average for similar new energy vehicle factories in Southeast Asia. From Deepal S05 topping the Thailand pure electric SUV sales chart immediately after launch to Qiyuan Q05 receiving 3,000 orders in 3 days, Changan, centered on localized manufacturing, is gradually building a competitive advantage in the new energy vehicle era in the Thai market where Japanese brands have dominated for nearly 60 years.

Rayong Factory: The Core Carrier of Changan's Global Right-Hand Drive Strategy

Changan's decision to locate in Rayong, Thailand, was a comprehensive strategic decision based on industrial foundation, location advantages, and policy environment. Rayong Province, as the core area of Thailand's Eastern Economic Corridor, is known as the "Oriental Detroit". Toyota, Honda, Nissan, and other Japanese automakers have cultivated this area for decades, forming a complete automotive parts supply chain and a mature industrial worker system.

At the same time, relying on the ASEAN Free Trade Area Agreement, complete vehicles manufactured in Thailand can be exported tax-free to 9 ASEAN countries, covering a right-hand drive vehicle market of 600 million people, and can radiate to other global right-hand drive regions such as Australia, New Zealand, and South Africa, making it an ideal hub for Chinese automakers to layout the global right-hand drive market.

On the policy level, Thailand government's "30·30" Policy launched in 2021 clearly stated that by 2030, new energy vehicles will account for no less than 30% of total domestic vehicle production, and provide investment subsidies of up to 30% and up to 8 years of corporate income tax exemption for qualifying automakers, while giving consumers up to 100,000 Baht vehicle purchase subsidies. Superimposed on the benefits of China-Thailand "Belt and Road" capacity cooperation, Rayong Factory has become a benchmark project of Chongqing's "Chongqing Cars Going Global" Action Plan.

The factory was laid on November 2023, with a total investment of about 2.2 billion yuan, covering an area of 588 mu, and was built and put into production in just 18 months. The factory is built according to "Green, Intelligent" standards, setting up five intelligent workshops: welding, painting, assembly, engine, and battery assembly. The automation rate of key quality control stations reaches 90%, completely replicating the manufacturing system and quality standards of Changan Chongqing Headquarters.

Currently, Rayong Factory has been upgraded to Changan Southeast Asia Manufacturing Headquarters, Global Right-Hand Drive Vehicle Supply Center, and Overseas Spare Parts Center. It can produce multiple right-hand drive models of three major brands Deepal, Qiyuan, and Avatr on mixed lines. Phase 1 annual capacity is 100,000 units, with a long-term planned capacity of 200,000 units.

Deepal S05: Strategic Breakthrough Model, Reshaping Market Competition Logic

As the first model put into production at Rayong Factory, the Deepal S05 right-hand drive version undertakes the core task of Changan opening the Thailand market. After launching in May 2025, the car quickly topped the Thailand pure electric SUV monthly sales chart, accumulated 6,589 orders at the Bangkok Motor Show that year, and annual sales exceeded 12,000 units, helping Changan rank in the top 5 of Thailand's new energy vehicle brands. The core support for its market performance lies in its precise match of Thai consumer needs, forming obvious product power and price advantages against Japanese competitors.

Regarding the pricing system, the Thailand market has long formed a pattern of "fuel vehicles are accessible, electric vehicles are premium": mainstream compact fuel SUV starting prices are concentrated in the 750,000-950,000 Baht range, while imported pure electric models, due to high tariffs of 80%, have starting prices generally exceeding 1.2 million Baht. Thanks to local production, Deepal S05's starting price after deducting government subsidies is 799,000 Baht, flat with the Honda HR-V 1.5L Gas Version, and only 40,000 Baht higher than the Toyota Corolla Cross 1.8L Gas Version.

Regarding usage costs, Deepal S05's cost per kilometer driven is about 0.15 Baht, only 1/10 of same-class Japanese fuel cars. For Thai household users with annual mileage over 20,000 km, this has significant full lifecycle cost advantages. In contrast, Japanese pure electric models, with Toyota bZ4X starting price at 1.299 million Baht and Nissan Ariya starting price at 1.799 million Baht, have mismatched price and product power, resulting in Japanese pure electric models in Thailand having a combined market share of less than 8% in 2025.

Regarding product power, Deepal S05 has been deeply optimized for the Thailand tropical climate and usage scenarios.

Regarding the three-electric system, it is equipped with CATL's "Golden Bell Battery" developed specifically for the Southeast Asian market, adopting full-domain liquid cooling temperature control technology. The range attenuation rate is controlled within 10% in a 45°C high-temperature environment, and the actual 520km CLTC range can reach 460km; it supports 3C supercharging technology, can replenish 300km range in 15 minutes, and charging from 30%-80% takes only 15 minutes, with charging efficiency about 3 times that of Japanese pure electric models.

Regarding intelligence, Deepal S05 is standard with Huawei ADS SE Intelligent Driving System, supporting Highway NOA, Auto Parking, 540-degree panoramic image, and other L2+ level functions, and supporting vehicle OTA upgrades; while same-class Japanese fuel cars and pure electric models, L2 level intelligent driving assistance systems generally require additional paid options, and do not have V2X/Internet connectivity and OTA upgrade capabilities. In addition, Deepal S05's Extended Range version has a combined range of 1234km, effectively solving the range anxiety brought by imperfect charging infrastructure in some parts of Thailand.

Regarding market landscape, according to data from Thailand Automotive Institute, in 2025 the sales of Thailand's compact fuel SUV market decreased 18.7% year-on-year, among them Toyota Corolla Cross sales decreased 22.3%, Honda HR-V sales decreased 26.5%. Market research shows that 62% of Deepal S05 users originally planned to buy Japanese fuel cars, indicating Changan has successfully cut into the traditional core market of Japanese brands.

Dual Brand Synergy and Future Development Prospects

After Deepal S05 established itself in the mid-to-high-end market, Changan launched Qiyuan Q05 to enter the mass family market. The car launched with a starting price of 699,000 Baht, received 3,000 orders in 3 days, and quickly became Rayong Factory's main model. Through the "Deepal + NEVO (Qiyuan)" Dual Brand Layout, Changan has formed a product matrix covering the 700,000-1,000,000 Baht core price range, targeting young groups pursuing technology and sports and family users focusing on practicality and cost-performance respectively.

Standing on the new starting point of 20,000 units off the line, Changan plans to introduce 7 brand new new energy vehicle models to the Thailand market from 2026 to 2028, covering sub-segments such as entry-level pure electric sedans, Medium SUVs, High-end MPVs; at the same time accelerate the supply chain localization process, aiming to increase parts localization rate to 70% by 2027, further reducing production costs and delivery cycles. Long term, Changan's goal is to enter the top 3 of Thailand's pure electric car brands by 2030.

Currently, Japanese automakers are accelerating the launch of new energy models to respond to market changes, and Chinese brands like BYD and Geely are also continuously investing more in the Southeast Asia market, and industry competition will become increasingly fierce. But relying on leading three-electric technology, mature intelligent manufacturing system, and precise localization strategy, Changan has already established a first-mover advantage in the Thailand market. From product export to whole industry chain going global, the development path of Changan Rayong Factory also provides a reference sample for the globalization of Chinese automotive brands.

In the 150,000-class new energy compact SUV market, Deepal S05 gains significant attention due to outstanding product capabilities and global layout. Many consumers are concerned about how this car performs in reality. This article will objectively interpret it from three major dimensions: quality, reputation, and after-sales service, combining official information to provide reference for car selection.

Sturdy workmanship and materials, stable overall vehicle quality performance

Vehicle quality is the core of family cars. Deepal S05 relies on mature manufacturing processes and multiple safety inspections, with reliable overall quality performance.

The three-electric system is the core highlight of this car. The entire series is equipped with CATL cells and Gold Armor battery technology, maintaining a zero spontaneous combustion record to date. The vehicle offers two battery capacity versions, paired with technologies such as Micro-core High-frequency Pulse Heating and Stepless Power Control, resulting in charge-discharge conversion rates higher than the industry average. The battery passes new national standard safety inspections and CATARC NESTA 6-Dimensional Electric Safety Certification, has a long cycle life, small battery decay after 600,000 km driving, and good long-term usage stability.

The body uses a 78% high-strength steel-aluminum mixed structure, with ultra-high-strength steel in key areas. Combined with CTV Body-Battery Integration and 7700T large die-casting process, the body rigidity is excellent, also reducing interior noise issues. The original Yuanli Super Integrated Electric Drive equipped on the car has been verified by nearly 190,000 units, running smoothly. In addition, the car won J.D. Power 2026 China New Energy Vehicle New Car Quality Research Compact Pure Electric SUV First Place, and professional institutions also recognize its quality. In daily use, vehicle core component failures are rare, only some users feedback high-speed wind noise, small interior noises, etc., which do not affect driving safety.

Double harvest in sales and awards, overall market reputation is positive

Market sales, industry honors, and owner feedback together constitute the real reputation of Deepal S05.

In terms of sales, the global cumulative sales of this car have exceeded 220,000 units, with monthly sales consistently breaking 10,000. Domestic sales rankings are high, and overseas markets also perform brightly, ranking first in the number of registrations for the same category of models in Spain for two consecutive months. Orders in regions such as Pakistan and Thailand are outstanding. Currently, the vehicle is sold in more than 70 countries and regions worldwide. The huge user base confirms market acceptance.

Relying on design, performance, and intelligent configurations, Deepal S05 has won multiple domestic and international awards, including the German iF Design Award, Thailand Car of the Year Award, Chile Best Recommended Model, etc. Its comprehensive strength has been affirmed by professional institutions at home and abroad.

From the actual experience of car owners, 620km CLTC range can meet daily commuting needs. The entire series 3C supercharging can complete 30%-80% recharging in 15 minutes, effectively alleviating range and recharging anxiety. 2880mm wheelbase brings spacious seating space, multi-spec storage space is very practical, intelligent cockpit and driving assistance systems also adapt to daily travel.

Perfect service system, considerate and comprehensive after-sales guarantee

Perfect after-sales service can effectively reduce the concerns of new energy vehicle owners. Deepal S05 relies on a mature service network to provide owners with a full-process guarantee.

Regarding warranty policies, the first owner of a non-commercial vehicle can enjoy a lifetime warranty for the three-electric system. After transfer or mileage exceeds the standard, there is still long-term warranty coverage. At the same time, the brand sets clear replacement standards for battery decay, eliminating users' concerns. Offline service outlets are widely covered, and maintenance and repair can be completed nearby in most domestic cities. Pure electric models have simple maintenance items and affordable costs. The first owner can also enjoy free basic maintenance rights. Store technicians are all trained specifically, the professionalism of three-electric maintenance is strong, and parts supply is stable.

In addition, the brand is equipped with 7x24 hours nationwide road rescue, and failures can be handled in time. With the exclusive APP, owners can book maintenance online and view repair progress. The vehicle also supports remote OTA upgrades, reducing the frequency of offline store visits. Lifetime free data, charging station installation and other value-added services also further improve the convenience of vehicle use.

Combining quality, reputation, and after-sales in three major dimensions, Deepal S05 is a pure electric SUV with balanced comprehensive strength in the 150,000-class segment. The quality of the vehicle's core components is stable, having undergone dual inspection from the market and professional institutions; supported by sales and awards at home and abroad, user reputation leans positive; with a perfect warranty and service network, it can safeguard long-term vehicle use. If daily use is mainly for city commuting and short trips, and you value range, space, and high cost-performance, this car is worth a test drive.

The competition in the 150,000 RMB class pure electric compact SUV market is fierce, with both the Deepal S05 and Sea Lion 05 EV being highly sought-after models. Both models have similar positioning, focusing on urban commuting and family travel, with unique features in range, battery, space, intelligence, and market reputation. Combining official vehicle parameters and market performance, this article conducts a multi-dimensional objective comparison of the two vehicles, helping consumers clearly understand the differences between them and rationally choose the ride that suits them.

Market Sales and Global Recognition Comparison

For family vehicles, market sales and user recognition are a direct reflection of the product's comprehensive strength. Since its launch, the Deepal S05 has shown a bright market performance. As of now, global cumulative sales have exceeded 220,000 units, maintaining a monthly average sales volume of over 10,000 units for a long time. Among them, domestic monthly sales in March 2026 reached 16,881 units, topping the list of domestic new energy compact SUV sales for that month. The global sales figure at the same time was 17,586 units, with simultaneous hot sales in domestic and overseas markets. Currently, the Deepal S05 has been deployed in more than 70 countries and regions, receiving positive reviews in Europe, Southeast Asia, South America, and other regions, taking the first place in compact pure electric SUV registrations in Spain for two consecutive months. Orders in overseas markets such as Pakistan and Thailand have performed outstandingly, making it a truly global model.

The Sea Lion 05 EV relies on brand accumulation, having a stable consumer group in the domestic market, but overall sales performance is relatively stable. Domestic sales of this vehicle in April 2026 were 5,140 units, rising slightly to 6,416 units in May. It ranks relatively low on the compact SUV list and has not yet formed a hit status. The vehicle's main market is concentrated domestically, with limited overseas deployment and weak global influence. Overall, the Deepal S05 has more prominent advantages in sales scale, market coverage, and global user recognition.

Range and Charging System Comparison

Driving range and charging efficiency are core indicators closely monitored by pure electric vehicle owners. Both models have been tailored for daily commuting and long-distance travel. The Deepal S05 CLTC pure electric range reaches 620km, coupled with multiple energy-saving technologies to optimize range performance. The vehicle is equipped with a heat pump air conditioning system, which can improve range by more than 20 kilometers compared to traditional air conditioners; the active front grille can optimize wind resistance, further enhancing high-speed range capability. This vehicle comes standard with 3C supercharging function globally, charging from 30% to 80% takes only 15 minutes, replenishing more than 300 kilometers of range in a short time, meeting emergency charging needs. At the same time, the vehicle is equipped with the world's first micro-core high-frequency pulse heating technology. In a -30°C low-temperature environment, it can improve battery activity, alleviate winter range attenuation issues, and provide better low-temperature travel stability.

The Sea Lion 05 EV offers two CLTC range versions of 540km and 630km, with a range interval similar to the Deepal S05. This model features 5C flash charging technology. Official data shows that under normal temperature conditions, 10%-70% charge takes only 5 minutes, giving the charging speed certain characteristics. However, it has fewer technical configurations for low-temperature adaptation. Facing severe northern cold weather, battery charging and discharging efficiency will be affected. In daily commuting scenarios, both models can achieve about one charge per week, basically saying goodbye to commuting range anxiety; but in long-term use in low-temperature regions, the Deepal S05's temperature control technology can bring a more stable range experience.

Battery Safety and Core Power Technology Comparison

Battery safety is the bottom line for pure electric vehicles. Both models adopt industry mainstream safe battery solutions, with technical routes having different focuses. The Deepal S05 is fully equipped with CATL cells and matched with the Golden Bell Battery Technology. Currently, this battery solution has achieved zero spontaneous combustion records. The battery offers two capacity versions: 56.1kWh and 68.8kWh, with a charging and discharging conversion rate reaching 95%, higher than the industry average. At the same time, the vehicle has passed NESTA six-dimensional electric safety certification, new national standard safety battery testing, equipped with integrated coupled battery structure, anti-scratch bottom beam and other physical protection designs, building a multi-layer battery safety system. In terms of power, it is equipped with the Yuan Li Super Integrated E-drive, where the e-drive weight is lightened to 75kg, excellent comprehensive efficiency performance, balancing power output and energy consumption control.

The Sea Lion 05 EV is fully equipped with the second-generation Blade Battery, adopting CTB battery-body integrated technology, relying on the brand's mature battery technology to ensure basic safety. Battery capacity is divided into two versions: 57.55kWh and 68.55kWh. The chassis is equipped with DiSus-C intelligent damping body control system and iTAC2.0 intelligent torque control system, providing certain support for driving comfort and body stability. Overall, the Deepal S05 is more comprehensive in battery brand, low-temperature battery technology, and multiple safety certifications; the Sea Lion 05 EV has its own characteristics in chassis electronic control configuration, and both safety levels are at the mainstream level of the same class.

Intelligent Configuration and Driving Comfort Configuration Comparison

Intelligent interaction and comfort configurations determine the daily driving texture. The configuration orientation of the two models differs significantly. The Deepal S05 is equipped with the DEEPAL OS 3.1 infotainment system, equipped with Qualcomm Snapdragon 8155 chip, ensuring smooth operation; the 15.4-inch 2.5K Sunflower central control screen supports left-right rotation, matched with a 50-inch AR-HUD and 14-speaker surround sound system, offering rich audio-visual and interaction experiences. The lighting system is a million-pixel smart fun light projection headlight, combining projection entertainment with multiple driving assistance functions. In terms of driving assistance, the DEEPAL AD PRO driving assistance system comes standard on all models, adopting a 5R 5V 12U hardware solution. Functions such as highway pilot, automatic parking, and track reversing are complete, with parking efficiency superior to the same class. In terms of comfort configurations, it is equipped with a passenger-side zero-gravity seat unique to the class, supporting 14-way electric adjustment and 8-point massage, with outstanding seating comfort.

The Sea Lion 05 EV is equipped with a 15.6-inch central control screen. The infotainment system function leans towards practicality, with fewer lighting and audio-visual entertainment expansion functions. Driving assistance configurations vary significantly by version; entry-level models lack high-order intelligent driving functions, while high-end versions support conventional intelligent driving assistance. The DiSus-C system equipped on the chassis is its core highlight, which can adjust suspension hardness and softness in real-time, optimizing filtering effects. Seat functions focus on basic electric adjustment, without high-end comfort configurations such as zero-gravity seats and seat massage. Overall, the Deepal S05 has more comprehensive configurations in intelligent entertainment, full-stack driving assistance, and high-end comfort seats; the Sea Lion 05 EV's advantage lies in chassis tuning and basic practical configurations.

Comparing across five major dimensions: comprehensive sales reputation, range charging, battery safety, space, and intelligent comfort, both the Deepal S05 and Sea Lion 05 EV are reliable pure electric compact SUVs in the 150,000 RMB class, capable of meeting basic driving needs such as daily commuting and short-distance trips for ordinary families. The Sea Lion 05 EV, relying on flash charging technology, DiSus-C chassis, and large-size trunk, is suitable for users who value charging speed and prefer traditional chassis texture.

While the Deepal S05, relying on its globally hot-selling market reputation, stable low-temperature range capability, CATL battery with multiple safety protections, spacious seating space brought by cross-level wheelbase, rich intelligent entertainment and high-end comfort configurations, has a more balanced and comprehensive product power. Whether it is daily urban commuting, multi-person family travel, or occasional cross-city long-distance and outdoor camping, the Deepal S05 can provide a more worry-free, comfortable, and diverse driving experience. For family users pursuing comprehensive quality, spatial practicality, and full-scenario travel, it is a more suitable choice.

May 29, the 2026 Greater Bay Area Auto Show officially kicked off at Shenzhen International Convention and Exhibition Center (Bao'an). As a backbone force in China's new energy vehicle market, Deepal showcased its 6 main models (Hall 7, Booth 09), covering all-scenario needs such as home, intelligent driving, performance, off-road, etc. Meanwhile, the brand announced becoming the Global Official Partner of the Portuguese National Team, drawing widespread attention on site with hardcore product strength and down-to-earth purchase benefits.

Deepening Global Market, Sales and Reputation Both Thrive

Years of deep cultivation in the new energy sector, Deepal, with mature technical accumulation and clear product layout, continues to lead market performance. Data shows, from March to April 2026, Deepal sales exceeded 30,000 units for two consecutive months; As of now, global cumulative deliveries have exceeded 800,000 units, firmly holding the top spot in new energy brand sales among central state-owned enterprises.

On the eve of this auto show, Deepal announced in Lisbon, Portugal's capital, a cooperation with the Portuguese National Team, and delivered the global hit model Deepal S05 to the team, simultaneously launching a 1000km long-term European test. This is not only a strong partnership between a Chinese new energy brand and an international top team, but also marks Deepal's global layout entering a new stage.

Full Matrix Models Debut, Covering Diverse Mobility Needs of the Bay Area

The Greater Bay Area, as China's core market for new energy consumption, user needs show diverse and refined characteristics. For this auto show, Deepal brought 6 models at once, from 150,000-level family cars to 300,000-level flagships, from urban commuting to off-road adventure, comprehensively covering daily mobility scenarios for Bay Area users.

Deepal S05: Global Hit SUV, Worry-free Choice for Home Commuting

As Deepal's 'Global Major Product', Deepal S05 broke 10,000 monthly sales after launch, Global cumulative sales exceeded 200,000 units, and won international honors such as the German iF Design Award and Thailand Car of the Year Award.

The car focuses on safety, durability, long range, and fast charging, all series equipped with CATL cells and Golden Bell Battery, Adapting to Shenzhen's hot and rainy climate; CLTC range reaches 620km, Supporting 3C Super Charging, Charging from 30% to 80% in 15 minutes, No range anxiety for daily commuting or weekend trips.

Deepal L06 Max: First Choice for Performance Handling, Young People's 'Driving Fun'

Facing young users pursuing handling feel, Deepal L06 Max equipped with magnetorheological chassis same as 3 million level supercars, Precise steering, delicate vibration filtering, Whether navigating cities or racing mountain roads, bringing a smooth driving experience.

In addition, this car is equipped with integrated large die-casting technology, CLTC range up to 670km, Accelerates to 100 km/h in 5.9 seconds, Balancing performance and practicality, A rare 'handling-oriented' family car in the 150,000 level.

Deepal S07 Huawei Qiankun Laser Edition: High-level Intelligent Driving Downgraded, Calmly Handling Complex Road Conditions

The intelligent leader of this auto show — Deepal S07 Huawei Qiankun Laser Edition, Popularizing high-level laser intelligent driving configurations to mainstream prices. This car is equipped with Huawei Qiankun Laser ADS 4 Pro Enhanced Edition, Equipped with Laser Vision Limera, Supporting urban/highway full-scenario NCA assisted driving, Can easily handle Shenzhen rush hours, old city narrow alleys, and other complex road conditions.

Regarding range, CLTC range reaches 630km, Paired with 3C Super Charging, Cross-city travel also doesn't require frequent charging, Is the intelligent driving first choice for urban highly educated crowd.

Deepal S09: Flagship Large Six-Seater, Home and Business Both Covered

Positioned as a smart flagship large six-seater SUV, Deepal S09 precisely matches the dual needs of multi-child families and business reception in the Bay Area. Interior adopts three-row six-seat layout, Industry-first middle row sliding dual zero-gravity seats And integrated smart mobile central island, Space is flexible and changeable.

In terms of power, pure electric range 310km, Supporting 5C Super Charging, Charging from 30% to 80% in 10 minutes; Standard equipment for Huawei Qiankun Intelligent Driving ADS 4.1 and HarmonyOS Cockpit, Balancing luxury feel and intelligence.

Deepal L07: 150,000 Level Intelligent Driving Family Car, Good Partner for Commuters

As the only sedan in the 150,000 level with Huawei Qiankun Intelligent Driving standard across the entire series, Deepal L07 perfectly fits the commuting needs of Greater Bay Area commuters. Equipped with new generation Yuanli Super Collection Electric Drive, Pure electric range 660km, Extended range 1500km, Highway intelligent driving coverage exceeds 99.2%, Effectively relieving driving fatigue on Guangzhou-Shenzhen, Dongguan-Shenzhen intercity highways.

At the same time, all series standard Golden Bell Battery, Cumulative vehicle installation of 700,000 units with zero self-combustion record, Safe and reliable, Is the 'worry-free choice' for daily commuting.

Deepal G318 Worry-Free Crossing Edition: Rugged Off-road Style, Unlocking Diverse Outdoor Fun

Breaking the boundary between hardcore models and city cars, Deepal G318 Worry-Free Crossing Edition equipped with dual-motor true four-wheel drive, two mechanical differential locks, and all-terrain driving system, Can easily conquer Northern Guangdong mountainous areas, outdoor wilderness, and other complex road conditions.

At the same time, class-exclusive air suspension, CDC damping, and active magic carpet system, And ensures smooth and comfortable city driving, Suitable for outdoor enthusiasts who like weekend camping and long-distance self-driving.

Auto Show Exclusive Benefits, Sincere Appreciation to Bay Area Consumers

In addition to the full lineup of good cars, Deepal also brought substantial purchase benefits this time, Lowering user purchase thresholds.

Event time is from May 29 to June 14, Users, on top of the manufacturer's original basic rights, Can additionally enjoy:

Placing an order gives Deepal Mall value 1,000 Yuan Sapphire, Can redeem original factory products; Shenzhen area purchase users, additionally enjoy Compulsory Traffic Insurance free benefit.

No complex rules, no hidden traps, Truly achieving 'Great cars, affordable price, complete benefits', Letting Bay Area consumers visit the show, choose cars, enjoy discounts in one step.

Rooted in User Needs, Continuously Creating High-Value Mobility Experiences

From the perspective of product layout, Deepal's 6 models precisely enter four core scenarios: Home, Performance, Intelligent Driving, Off-road, Not stacking redundant configurations, Only focusing on user real needs; From the perspective of technical strength, Whether it is the intelligent system deeply cooperating with Huawei, Or self-developed three-electric and chassis technology, All verified by the market, reliable and durable.

The Greater Bay Area as Deepal's key strategic market, This auto show is both a concentrated display of product strength, And also an opportunity to get closer to users and give back to users. In the future, Deepal will continue to be based on user needs, With more mature technology, richer products, more substantial benefits, Bringing consumers high-value smart mobility experiences.

Currently, the 2026 Greater Bay Area Auto Show is still ongoing (before June 7), Welcome to visit Shenzhen International Convention and Exhibition Center (Bao'an) Hall 7 Booth 09, Experience the hardcore strength of Deepal full series models up close, Grasp the opportunity to buy cars.

To be honest, the 150,000 RMB pure electric compact SUV market is now extremely competitive, with various models competing on the same stage, and price wars becoming the norm. However, consumers have long moved beyond the misconception of "only looking for low prices"; vehicle quality and overall comprehensive strength are the key factors in car selection. In this crowded track, Deepal S05 stood out with its solid strength and firmly occupies the top position in the market.

According to the latest May 2026 domestic compact SUV sales list, Deepal S05 topped the charts again, successfully securing the three consecutive monthly sales championships from March to May, becoming the unquestioned leader in this popular niche segment. Data speaks volumes: the vehicle's global sales in May reached 18,866 units, a year-on-year surge of 102.71%. Since launch, it has maintained a strong monthly sales performance exceeding 10,000 units. As of the end of May, cumulative global sales have surpassed 220,000 units, steadily growing from a new car into a phenomenon-level global hit.

Flipping through the retail list for 120,000 to 180,000 RMB pure electric compact SUVs immediately shows its dominance. Deepal S05 leads by a significant margin with domestic retail sales of 10,306 units, leaving the second place by more than 3,000 units, leaving behind a host of strong opponents such as AION i60, Platinum 3X, Sea Lion 05EV, and others. Ranking at the top for three consecutive months is not an accidental short-term explosion, but the best proof of the product's hard strength being consistently online.

When competitors are engaging in fierce price wars, Deepal S05 has taken a different path: refusing to follow low-price involution, focusing on honing product power, and winning over consumers with tier-spanning experiences, successfully shifting from "price war" to "value war". For ordinary family car owners, the four biggest worries when buying a pure electric vehicle are nothing more than: false range claims, slow charging, reduced range in winter, and unsecured driving safety. Deepal S05 precisely hits these user pain points, achieving leading standards in its class for every aspect.

Range and recharging are the foundation of pure electric vehicles. The entire Deepal S05 series is equipped with CATL battery cells and the Golden Bell Battery, with a maximum CLTC pure electric range of 620km, fully sufficient for daily commuting and weekend short trips, and long-distance travel requires no frequent charging station searching. More thoughtfully, the entire vehicle series comes standard with 3C supercharging technology, charging from 30% to 80% takes only 15 minutes, enough to recharge with the time it takes to drink a cup of coffee, completely alleviating the general anxiety about recharging.

For the low-temperature range issues that Northern owners care about particularly, Deepal S05 has also provided a brilliant answer. It is equipped with the globally first-in-the-world micro-core high-frequency pulse heating technology, which has also won the Chinese Patent Gold Award. Even in extremely cold environments of -30°C, it can quickly raise the battery temperature, increasing vehicle power by 50% and accelerating charging efficiency simultaneously. Added to this is the standard heat pump air conditioning, significantly reducing winter energy consumption, no longer needing to fear electric cars being "halved" in winter, allowing users in both northern and southern regions to have a stable driving experience.

Safety is absolutely not ambiguous. The proportion of high-strength steel and aluminum in the whole vehicle reaches 78%, with the highest steel strength reaching 1,700 MPa. Paired with 7,700T large die-casting integrated aluminum alloy process, the body torsional stiffness is as high as 35,000 N·m/deg, and the body structure is solid and reliable. At the same time, the power battery successfully passed the safety inspection of the 2025 new national standard, and also obtained the CATARC NESTA 6-Dimensional Electric Safety Certification. Layered protection ensures safety for family trips. Solid hardware configuration makes owners feel extra safe when driving out.

Brilliant achievements are not limited to the domestic market. Deepal S05 has long started its global layout, truly achieving "leading domestically, blooming globally". Currently, this car has been sold to over 70 countries and regions, with future plans to expand to over 150 countries. In the European market, it took the first place in Spanish compact pure electric SUV registrations continuously in February and March, officially landed in Poland in May, continuously digging deep into core European markets; in Southeast Asia, Pakistan received over 2,000+ major orders in the first month of launch, with subsequent orders steadily rising.

Excellent product power has also received recognition from global professional awards. Domestically taking the first place in J.D.Power compact pure electric SUV, overseas winning Thailand, Chile, Federation of Automobile Journalists of Americas and many other authoritative awards, also winning the German iF Design Award, Turin Automotive Design Award and other international design awards. Recently, Deepal Auto became the global official partner of the Portugal National Team, Deepal S05 was officially delivered to the team, further amplifying the global influence of Chinese automobile brands with sports IP, showcasing the strength of Chinese intelligent manufacturing to the world.

Industry Review：

Three consecutive championships are just a phased result, not the end. In the highly competitive 150,000 RMB pure electric SUV market, Deepal S05 has set a new benchmark for Chinese new energy vehicle companies with continuously leading sales, comprehensive and balanced product power, and a global development strategy. It has proved with practical actions that relying on technological innovation and quality upgrades, without low-price involution, can also win the market and go global.

With the deepening of the global layout, we believe Deepal S05 will continue to refresh its results, continuously leading the compact SUV track, allowing more domestic and international users to see the hardcore strength of Chinese new energy vehicles, and writing a brand new chapter for Chinese car brands going global.

May 22, Deepal announced in Lisbon that it has become the Global Official Partner of the Portugal National Team, delivering Deepal S05 on-site and launching a 1000km European long-term test.

Many people's first reaction is capitalizing on World Cup hype, but after seeing the real product power of Deepal S05, you will discover it can become the Portugal team's "travel partner", relying not on internet traffic, but on the core strength to withstand European road conditions, user habits, and rigorous standards.

Let's first talk about range and charging, which is the first barrier for electric vehicles going overseas. The Deepal S05 Pure Electric version achieves a CLTC range of 620km, meaning basically no charging needed for a week of commuting. More importantly, it supports 3C ultra-fast charging; charging from 30%-80% takes only 15 minutes. In the time it takes to drink a cup of coffee, you can recharge 300km+, suitable for Europe's dense fast charging network and fast-paced travel.

Regarding low-temperature range degradation that Northern users care about, the Deepal S05 adopts Micro-core High-frequency Pulse Heating technology. In -30°C environments, the battery can heat up quickly by 20°C, charging faster and discharging more steadily. Winter range degradation is controlled within a reasonable range, more reliable than many same-class models. Plus, paired with heat pump air conditioning and low wind resistance design, daily commuting and intercity travel are more secure.

Safety is a basic consideration for the European market. The Deepal S05 is equipped with CATL cells + Deepal Jinzhongzhao Battery. It passes New National Safety Standards testing and CATARC NESTA Six-Dimensional Electric Safety Certification. Million-level installation maintains zero overheat records. The body uses 78% high-strength steel-aluminum mixed material, matched with 7700T large die-casting and integrated door rings. Rigidity and protection capabilities are verified against European crash standards. This is the confidence it has to win the Europe and Australia Dual 5-Star ratings.

Regarding power and handling, the Deepal Force Super Integrated Drive has leading comprehensive efficiency. Lightweighting is well executed. The rear-wheel drive architecture is flexible and easy to drive. City driving and highway cruising are not sluggish. The CTV Body-Battery Integration technology improves space utilization, making the whole vehicle more stable and solid. Long-distance travel is not tiring, driving is not floating. It just matches Europe's multi-road condition long-distance travel needs.

Whether a product is good or not, market data is the most honest. The Deepal S05 won the Compact SUV sales champion in China and ranked #1 in J.D. Power New Car Quality. Overseas, it topped the Compact Pure Electric SUV registration list continuously in Spain, and won a bunch of international awards such as the German iF Design Award and Thailand Car of the Year.

The essence of this Deepal Cars and Portugal National Team cooperation is spiritual resonance + strength matching. The Portugal National Team stands on the world football stage based on systems, self-discipline, and long-term effort. Deepal, as the core of Changan New Energy, has a global delivery volume exceeding 800,000, technology continuously iterates, and goes overseas steadily. It also follows a steady and solid route of constant breakthroughs. Cristiano Ronaldo's persistence in self-discipline for six World Cups, and Deepal's product attitude of focusing intensely on core powertrain technologies, safety, and range, fit perfectly.

The 1000km European long-term test is not just talk, but putting the car into real road conditions for an exam. Highway energy consumption, charging adaptation, chassis texture, in-vehicle system adaptability, etc., are all points most important to European users. Deepal dares to publicize tests, indicating enough confidence in the S05's global adaptability.

Chinese NEV going overseas has long passed the low-price volume stage. Deepal partnering with the Portugal National Team uses a globally recognized sports IP to endorse a globally recognized product. The S05 can become a partner of the Portugal National Team, relying on its ability to meet real travel needs of global users.

Full battery on the field, global home court, not a slogan, but confidence brought by product power.

On June 10, 2026, in the May domestic compact SUV sales ranking, Deepal S05 firmly topped the list, successfully achieving three consecutive months of sales from March to May, continuously leading the new energy SUV sub-market under 150,000 RMB. Since its launch, Deepal S05 has maintained a strong momentum of over 10,000 units per month on average. May global sales reached 18,866 units, a year-on-year increase of 102.71%. By the end of May, global cumulative sales had exceeded 220,000 units, becoming an indisputable phenomenon-level "global blockbuster product" in the Chinese new energy vehicle market.

In the domestic market, Deepal S05 established an absolute leading position in the highly competitive sub-segment of compact pure electric SUVs under 150,000 RMB by leading sales for three consecutive months; in the global market, it has successfully entered over 70 countries and regions, and will further expand to 150+ countries in the future, becoming a benchmark for the overseas expansion of Chinese new energy vehicles. This dual-line sales trend of "leading domestically, blooming globally" stands out in the 150,000 RMB pure electric SUV market. Distinguishing from the industry's conventional overseas path, Deepal S05 adheres to global unified standards and unified quality, gaining high recognition from consumers in multiple markets including Europe, Southeast Asia, and Central and South America.

From "Price War" to "Value War": Deepal S05's Way to Break Through

Over the past year, the new energy SUV market under 150,000 RMB fell into fierce price gaming. Facing the prevalent industry involution, Deepal S05 chose a more resilient development path: not participating in simple low-price competition, but relying on technological innovation and product evolution to provide users with an "exceeding expectation class-leading experience", winning broad market recognition.

The success of Deepal S05 lies in accurately grasping the real needs of mainstream family users. For most family users, the core demand for pure electric cars is far from "low price", but rather "whether the range is solid, whether energy replenishment is efficient, whether it is reliable in low temperatures, and whether safety is hardcore". Deepal S05 built comprehensive product power with no weaknesses around these essentials.

In terms of range and energy replenishment, Deepal S05 is equipped with CATL cells + Golden Bell Battery across the range, with CLTC pure electric range up to 620 km, fully meeting daily commute and long-distance travel needs. At the same time, 3C super charging technology is standard across the range, with SOC 30%-80% charging time taking only 15 minutes, truly achieving "charge for 15 minutes, drive 100 km", fundamentally solving the range anxiety of pure electric owners.

Aiming at the low-temperature range issue most concerned by northern users, Deepal S05 adopted the world's first Micro-Core High-Frequency Pulse Heating Technology, which received China Patent Gold Award and recognition by the World Intellectual Property Organization. This technology can increase battery temperature by 20°C in extreme low-temperature environments of -30°C, improve power performance by 50%, and shorten charging time by 15%. Paired with the standard heat pump air conditioning system, efficiency is improved by 1.8 to 2.4 times compared to traditional heating methods, with energy saving up to 38%, effectively guaranteeing the authenticity and stability of winter range.

In terms of safety and body structure, Deepal S05's power battery was the first to pass the 2025 New National Standard safety inspection and obtained CATARC NESTA 6D Electric Safety Certification. At the same time, the high-strength steel and aluminum content of the whole vehicle reaches 78%, with maximum steel strength 1700 MPa. Paired with 7700T large die-casting integrated aluminum technology, body torsional stiffness reaches 35,000 N·m/deg, guarding travel safety comprehensively.

From "Product Overseas" to "Brand Overseas": China's Automotive Globalization New Journey

Deepal S05's global journey is not simple product export, but a comprehensive output of technical standards and brand value. In Europe, the birthplace of the global automotive industry, Deepal S05 demonstrated strong competitiveness, winning first place in Spanish compact pure electric SUV registration continuously in February and March; in the Southeast Asian market, Deepal S05 was a hit immediately upon launch in Pakistan, receiving 2,000+ initial large orders in the first month, with subsequent monthly orders stabilizing at 500+; in May, Deepal S05 officially landed in the Polish market, further perfecting its strategic layout in Europe.

Market recognition and professional awards formed a two-way verification. Domestically, Deepal S05 won first place in compact pure electric SUV in the J.D. Power 2026 China New Energy Vehicle New Car Quality Study, which is the industry's most authoritative endorsement of its product quality; Overseas, it successively won Thailand Annual Best Rear-Wheel Drive Compact Electric SUV, Chile Autocosmos 2026 Best Recommended Model, and FIPA Americas Automotive Journalists Association Annual Hybrid Model Award, proving its product power can adapt to vehicle usage needs and consumer preferences in different countries. At the same time, the awards such as German iF Design Award, Turin Auto Design Award Best Smart Human-Machine Fusion Award, and World Green Design Organization Green Design International Award, further from dimensions such as design aesthetics, smart interaction, and sustainable development, verify that Deepal S05 has reached international first-class product standards, enhancing the global market's perception of Chinese cars.

It is worth mentioning that Deepal Auto recently became the Portuguese National Team's Global Official Partner, leveraging the influence of sports IP to further enhance the brand's global influence. Previously, Deepal S05 was officially delivered to the Portuguese National Team and will join hands with world-class stars such as Cristiano Ronaldo to jointly convey the competitive spirit of "Full Charge On, Global Home Court". This cross-industry collaboration is not only a resonance between top manufacturing intelligence and champion spirit, but also shows the confidence and strength of Chinese car brands to the world.

Conclusion

From continuously leading the domestic market to selling hot in over 70 countries and regions globally, to winning multiple international authoritative awards, Deepal S05 proved with solid results that: Chinese car brands have the capability to create global blockbusters. Its success not only set a value benchmark for China's new energy vehicle industry but also provided a learnable development sample for Chinese brands' high-quality overseas expansion.

Three consecutive titles are not the end, but the starting point of Deepal S05's new journey. In the future, with the continuous deepening of Deepal Auto's global layout, we have reason to believe that Deepal S05 will continue to lead the compact SUV market and write a new chapter for Chinese car brands.

On June 10, it was reported that in the May 2026 domestic compact SUV sales ranking, Deepal S05 strongly topped the list, achieving a three-month sales championship from March to May, maintaining a leading position in the new energy SUV sub-market within 150,000 yuan. Since listing, the monthly average sales of Deepal S05 have broken 10,000 units. In May, its global sales reached 18,866 units, a year-on-year increase of 102.71%. By the end of May, cumulative global sales have broken 220,000 units, becoming a phenomenal "global mega product" in the Chinese new energy vehicle market.

In the domestic market, Deepal S05 has led sales for three consecutive months, establishing an absolute leading position in the 150,000 yuan pure electric compact SUV sub-market; looking at the global market, it has entered more than 70 countries and regions, and will expand to more than 150 countries in the future, becoming a benchmark for Chinese new energy vehicle technology going global. This dual-line hot sales trend of "leading domestically and blooming globally" stands out in the 150,000 class pure electric SUV market.

In addition, unlike the common global expansion path in the industry, Deepal S05 has always adhered to global unified standards and quality, gaining high recognition from consumers in markets such as Europe, Southeast Asia, and Central and South America.

From "Price War" to "Value War": Deepal S05's Strategy to Break Through

Over the past year, the price gaming in the new energy SUV market within 150,000 yuan was extremely intense. Facing the intense internal competition in the industry, Deepal S05 did not participate in low-price competition, but relied on technological innovation and product upgrades to provide users with "cross-level experience", winning widespread market recognition.

The reason why Deepal S05 was successful is that it accurately grasped the real needs of most family users for pure electric vehicles. Most family users want not "cheap", but "long range, fast charging, usable in low temperatures, and guaranteed safety". Deepal S05 is a car with no shortcomings built around these key points. In terms of range and charging, all models of Deepal S05 use CATL battery cells and Golden Bell Battery. The CLTC pure electric range can reach up to 620 km, meeting both daily commute and long-distance travel needs. Moreover, all models are equipped with 3C supercharging technology, charging from 30% to 80% takes only 15 minutes, thoroughly solving the range anxiety problem for pure electric car owners.

Friends in the north worry that EV range won't work in low temperatures. Deepal S05 uses a globally first-of-its-kind micro-core high-frequency pulse heating technology, which won the Chinese Patent Gold Award and UN recognition. This technology can raise the battery temperature by 20 degrees when the temperature is minus 30 degrees, increase power by 50%, and shorten charging time by 15%. Paired with the standard heat pump air conditioning system, it consumes much less power than traditional heating methods, saving 1.8 to 2.4 times, ensuring stable range even in winter.

In terms of safety and body structure, the Deepal S05 power battery has passed the 2025 version of the new national standard safety inspection and also obtained the China Automotive Technology and Research Center's NESTA six-dimensional electric safety certification. The whole car uses 78% high-strength steel and aluminum, with the highest steel strength at 1,700 MPa. It also uses 7700T large die-casting integrated cast aluminum technology, with body torsional stiffness reaching 35,000 N·m/deg, comprehensively ensuring travel safety.

From "Selling Products Abroad" to "Brands Going Global": A New Journey for Chinese Automobiles to Go Global. Deepal S05's global journey is not just about selling cars, but taking technology and brand value out. In Europe, Deepal S05 is very popular, ranking first in compact pure electric SUV sales in Spain for two consecutive months in February and March; in Southeast Asia, Deepal S05 sold very well as soon as it entered the Pakistani market, receiving orders for more than 2,000 vehicles in the first month, and then stabilizing at more than 500 vehicles every month afterwards; in May, Deepal S05 entered the Polish market, further perfecting its strategic layout in Europe.

Dual proof of market recognition and professional awards. Domestically, Deepal S05 ranked first in compact pure electric SUVs in the 2026 J.D. Power China New Energy Vehicle New Car Quality Research, which is the industry's authoritative recognition of its quality; internationally, it also won Thailand's Annual Best Rear-Wheel Drive Compact Electric SUV, Chile's Autocosmos 2026 Best Recommended Model, FIPA Americas Automotive Journalists Association's Annual Hybrid Vehicle Model Award, proving its product power adapts to the driving needs and consumption preferences of different countries and regions. In addition, it also won the German iF Design Award, Turin Car Design Award for Best Intelligent Human-Machine Fusion, and World Green Design Organization's Green Design International Award, proving its level reached international first-class from aspects of design aesthetics, smart interaction, and sustainable development, raising the global understanding of Chinese automobiles.

Recently, Deepal Auto became the Global Official Partner of the Portuguese National Team, enhancing global influence through sports. Previously, Deepal S05 had been delivered to the Portuguese National Team and transmitted competitive spirit together with world-class stars. This cross-border cooperation is a combination of top-tier manufacturing and champion spirit, showcasing the confidence and strength of Chinese automobile brands.

Summary: Deepal S05 leads domestically, selling hotly in more than 70 countries globally, and has won multiple international awards, proving with achievements that Chinese automobile brands have the ability to create global blockbusters. Its success sets a benchmark for Chinese new energy vehicles and provides an example for Chinese brands to go global.

The three consecutive championships are not the end, but a new starting point for Deepal S05. In the future, with the further deepening of Deepal Auto's global layout, it is believed that Deepal S05 will continue to lead the compact SUV market and write a new chapter for Chinese automobile brands.

Who says there is no "Chinese national team" in the 2026 World Cup?

A rising SOE star in the automotive world, a Chinese brand is making its debut.

The drums of the 2026 World Cup hosted by the USA, Canada, and Mexico have not yet sounded, and a global surge in football fervor has already begun. At this critical juncture, Changan Automobile, the "national team" of China's automotive industry, officially partnered with Portugal's National Football Team, a powerhouse of European football, in Lisbon.

On May 22, both parties signed a global strategic cooperation agreement themed "Stay in the game (Always in the Game)", marking the first time a Chinese automaker has become an official partner of a top-tier European football national team.

This "meeting at the peak" crossing national borders is not only a milestone in Changan Automobile's global strategy but also a highlight moment for Chinese car brands on the World Cup stage to show their intelligent manufacturing strength to the world.

The 2026 World Cup in the USA, Canada, and Mexico hasn't started yet, but in this marketing drama watched by the world, why did Changan Automobile emerge first? Why did the Portugal National Team, featuring one of the two legendary superstars of this World Cup, Cristiano Ronaldo, choose to cooperate with Changan Automobile?

01 National Team Qualification: Lighting Up the World Stage

Although the Chinese Football National Team failed to appear on the field of this World Cup, Changan Automobile, as the "SOE National Team", landed on this globally watched "pitch" first in a more strategic way.

As a new SOE directly managed by the State-owned Assets Supervision and Administration Commission, Changan Automobile has long surpassed simple product exports, turning towards global output of brands and values. This partnership with the Portuguese Football Association is a vivid practice of its "No Overseas, No Changan" philosophy.

At the signing ceremony site, both parties jointly released the brand co-branded film "Sounds like Changan" and successfully completed the overseas delivery of the first Deepal S05 plug-in hybrid model (PHEV) in Europe.

At the same time, Changan Automobile officially launched long-distance testing of related models in Europe, comprehensively testing the vehicle's performance in range, fast charging, energy consumption, and durability.

These specific actions not only demonstrated Changan Automobile's "always online" brand posture but also sent a clear signal to the world: Chinese smart manufacturing has the strength to participate in the global high-end market competition.

This is not only a business cooperation but also a spiritual endorsement. When Cristiano Ronaldo leads the Portugal team to strive for the last World Cup, Changan Automobile is also writing a chapter of struggle belonging to Chinese brands on the global stage with the identity of "new SOE". Although the two fields are different, they share the same gene — a persistent pursuit of excellence.

02 Spiritual Resonance: Why Portugal?

Changan Automobile's choice of the Portugal National Team was not an accidental hot marketing, but a high degree of fit based on spiritual core and strategic goals.

From a spiritual level, the resilience and ambition accumulated by the Portugal National Team over a hundred years resonate deeply with Changan Automobile's corporate DNA that has experienced three entrepreneurial phases and constantly breaks through itself.

Whether it is Cristiano Ronaldo's extreme self-discipline for 20 years like one day, or the competitive backbone of the Portugal team rising in adversity, all interpret the true meaning of "Stay in the game" — not a flash in the pan, but a daily persistence and love. This is highly consistent with the corporate spirit emphasized by Changan Automobile Chairman Zhu Huarong: "If you don't move forward, you must retreat."

From a strategic dimension, Europe is a must-fight land for Changan Automobile's global layout. As the birthplace of the global automotive industry, the European market is both a challenge and a key springboard for brand leapfrogging for Chinese brands.

By binding the Portugal National Team, a world-class IP, Changan Automobile can not only effectively break cultural barriers and brand cognition barriers but also use its strong momentum radiating to Europe, Latin America, and global fan groups to accelerate the transition from "product going global" to "brand going global".

As Zhu Huarong emphasized in the "146" global strategy: In the next five years, 100 billion level resources will be invested to promote globalization, achieving overseas sales doubling to 1.5 million by 2030, striving for 1.8 million. This cooperation is the latest move in this grand blueprint.

03 Behind Qualification: High-speed Advancing Globalization

The World Cup hasn't started yet, but Changan Automobile has already taken the lead on the dual tracks of marketing and strategy. This confidence of "sounding before fighting" stems from its solid layout in the international market over many years.

In recent years, Changan Automobile has firmly promoted the "Open to All Oceans" Plan 2.0, building a "152" global layout, with business covering Southeast Asia, South America, Middle East & Africa, Euro-Asia and other key regions. From the production of the first overseas new energy vehicle factory in Rayong, Thailand, to the formal operation of the Brazilian factory; from the 2025 overseas sales breaking 637,000 units, to the first batch of 500 Deepal S05s exported to Europe in 2026, every step highlights the deep cultivation concept of "Long-term, Localization, Systematization, and Integrated ESG Construction".

Especially at the technical level, Changan Automobile focuses on Blue Whale Superelectric Hybrid and Tianyu Intelligent System to create the "Global Hybrid Chinese Solution" and promotes intelligent driving and smart energy ecology construction. These hard-core technical supports enable Changan Automobile to accept rigorous tests in the European market and have the confidence to compete on the same stage with world-class brands.

This signing is also an accelerator for Changan Automobile's transformation from "selling products" to "building brands and ecosystems". In the future, Changan will not only launch co-branded merchandise and star interaction fan benefits but also use the World Cup window to let global users see a Chinese brand image that is technology-led, warm, and trustworthy.

Conclusion: Always Online, Meeting at the Summit Together

"To be the best, or nothing." This golden life quote by Cristiano Ronaldo is firmly imprinted in the hearts of hundreds of millions of football fans.

And this has become the best footnote for Changan Automobile to accelerate its growth into a global enterprise.

From the banks of the Jialing River in Chongqing to the Luz Stadium in Lisbon, from Europe, the birthplace of football, to the vast USA, Canada, and Mexico, amidst the roaring applause of the World Cup, from the sales champion of fuel sedans to the pioneer of new energy overseas, Changan Automobile is entering the center of the world stage with an open posture and firm steps.

This "meeting at the peak" with the Portugal National Team is not just a juxtaposition of two names, but a convergence of two struggling spirits, a two-way journey of "Chinese Smart Manufacturing" and "Sports Powerhouses", and also a summer feast of Chinese automobiles and global users.

When Cristiano Ronaldo steps onto the World Cup journey for the last time, what he represents is the curtain call of an era and the continuation of unyielding spirit; while the overseas path of Changan Automobile is the rise of a national brand and the opening of the future. Under the shared belief of "Stay in the game", whether on the green field or the global track, they have chosen — always online, never withdraw.

I believe that as the 2026 World Cup curtain rises, the world will see: a team fighting for glory and a brand traveling for dreams, walking hand in hand towards the peak under the same sky.

As the overseas expansion of automobiles accelerates from products "going out" to brands "going in" and industries "taking root", the globalization competition of Chinese automakers has reached a new historical development stage.

On the eve of the highly anticipated World Cup opening, a cross-border cooperation between cars and sports was officially announced. On May 22, Changan Automobile and the Portuguese Football Association signed a global strategic cooperation agreement with the theme "Stay in the game (Always In the Game)", officially becoming the global official partner of the Portugal National Team.

At the signing ceremony, the two parties not only released the co-branded film "Voice of Changan" but also completed the overseas delivery of the first Deepal S05 plug-in hybrid model (PHEV) in Europe. Immediately after, Changan Automobile's thousand-kilometer long-term test in Europe commenced.

Of note, Changan Automobile is the first Chinese car brand to reach an official cooperation with a top European football national team. This means the cooperation between the two parties will by no means stay at the superficial level of "sports marketing", but rather break overseas barriers further by leveraging "football" as a universal global cultural language, accelerate value going overseas, and convey the strength of Chinese automotive intelligent manufacturing. For Changan Automobile itself, this is also a key step to comprehensively promote the "All-Inclusive" Plan 2.0 and assist in the implementation of the "1445 Global Strategy".

Why the Portugal National Team? What Does Changan Automobile's Linkage with the World Cup Aim For?

In the eyes of laymen, this cooperation is inevitably understood as "leveraging World Cup traffic for marketing", but that would underestimate Changan Automobile's strategic considerations too much.

Automotive manufacturers partnering with sports IP have never been about chasing temporary traffic, nor for short-term exposure, but rather to leverage the natural emotional connection of "football" to fully open the cognitive entry for global consumers.

In the past few years, the sales growth of Chinese automakers overseas was indeed very fast, but they all face a realistic issue that consumers still stay at the product cognition stage regarding Chinese automobiles. In other words, they know Chinese cars are cheap and highly equipped, but lack long-term brand recognition. If this continues, Chinese brands will find it difficult to achieve mindshare among global users in a short time.

Football, as a borderless universal cultural symbol, possesses extremely strong global communication power and mass foundation. At the same time, the Portugal National Team is one of the most influential national teams in the world football circle. From the Figo era to the Ronaldo era, it has maintained global attention for a long time.

Therefore, after binding with the Portugal National Team, overseas users will naturally pay attention to Changan Automobile through top European sports IPs. This not only helps Changan Automobile quickly break through brand cognition barriers in the European market but also achieves the upgrade of its own global brand image.

It should be known that the competition faced by Chinese automakers overseas today is not only from traditional multinational automotive companies but also includes Tesla, Hyundai, Kia, and an increasing number of new energy brands. For Chinese automobiles, quickly building brand awareness is the urgent task.

In addition, to truly enter the European mainstream market, relying solely on cost-performance ratio is far from enough. It also requires certain technical strength and brand accumulation to win the long-term trust of local users.

Changan Automobile well understands this complete methodology of going overseas. Therefore, after the official announcement of cooperation, it quickly launched the European long-term test, verified hardcore product strength, and with concrete actions closely followed the fundamental principle of "Systematic Going Overseas" in the "All-Inclusive" Plan 2.0, achieving a dual breakthrough from brand to product, making this partnership with the Portugal National Team even more "resounding".

Spirit with the Same Origin, Ideas at the Same Frequency, Two "National Teams" Joining Hands to Go to World Class Together

In this cooperation, there is another key word worth paying attention to, which is "Stay in the game (Always In the Game)". On the surface, this is an expression in the sports context, but in fact, it is also an attitude of Changan Automobile towards the globalization strategy.

Nowadays, the competition in the Chinese automobile market has entered the "long-distance race" from "short-term explosion". Especially in terms of globalization, Chinese automakers' overseas acceleration has significantly sped up, but there are not many companies that can truly build systemic capabilities overseas.

Changan Automobile never acts as a "short-terminist". It always emphasizes one point: "No overseas, no Changan; no base, no overseas". The meaning is very simple, Changan Automobile's export is not just selling cars out, but must take local rooting as the ultimate goal.

Currently, Changan Automobile has divided the global market into eight major regions and constructed a "152" global layout. The overseas sales network has expanded from 63 countries in 2020 to 118 countries and regions, with a cumulative total of 1124 overseas sales outlets. At the same time, Changan Automobile is continuing to promote the construction of overseas manufacturing systems, including Thailand Rayong factory, Brazil factory, and other localized production bases, which have entered the "Industrial Going Overseas" stage.

According to the "All-Inclusive" Plan 2.0, by 2030, Changan Automobile's overseas sales target will reach 1.5 million - 1.8 million vehicles, and aim for the global automobile brand TOP 10. Especially with the export of Deepal S05 to Europe, the process of Changan Automobile building a global brand narrative has been fully accelerated, making it more confident in achieving higher overseas goals. In this process, the cooperation between Changan Automobile and the Portugal National Team will undoubtedly become an extremely important bonus point.

After the cooperation was announced, many people feel that this cooperation is highly fitting and has triggered deep resonance in the automotive circle and sports circle. On the one hand, the Portugal National Team represents long-term accumulation, continuous struggle, and breakthrough against the trend. On the other hand, the development of Changan Automobile in the past few decades has also experienced the whole process of the Chinese automobile industry from weak to strong. Especially in the new energy transformation cycle, Changan Automobile is also one of the few traditional large automotive manufacturers to complete the reconstruction of the new energy system. Therefore, the two parties can be said to be unprecedentedly consistent in their spiritual core.

In fact, whether it is football or the automotive industry, it requires day-by-day persistence and the confidence to rush towards the future to "Always In the Game", always laughing till the end. This is also the most important enlightenment that Changan Automobile and the Portugal National Team bring to us.

Good cars are not expensive, benefits are in place. From May 29 to June 7, the 30th Greater Bay Area Auto Show is held at Shenzhen International Convention and Exhibition Center (Bao'an). As a backbone in China's new energy vehicle field, Deepal Automotive unveils 6 star models with great impact, with the brand genes of 'Technology, Sports, Young', bringing a car feast integrating cutting-edge technology and ultimate experience to consumers in the Greater Bay Area.

On May 22, Deepal Automotive officially announced becoming the global official partner of the Portuguese National Team. At the announcement site in Lisbon, the capital of Portugal, Deepal Automotive delivered its global flagship product Deepal S05 to the team and simultaneously launched the 1000km European long-distance test driving ceremony.This is not only a strong alliance between a Chinese new energy vehicle brand and a European champion team, but also Deepal Automotive's 'Home Court Declaration' sent to the world with the posture of 'Young, Technology, Sports', marking that the brand's deep cultivation of Europe and global layout has entered a new milestone.

Sales Momentum Leads, Deepal Speed Validates State-Owned Enterprise Strength

Data is the best endorsement. Since 2026, Deepal Automotive's market momentum has continued to explode, with sales breaking the 30,000 mark for two consecutive months in March-April, and multiple main models firmly in the forefront of the sub-segment. As of now, Deepal Automotive's global cumulative deliveries have broken 800,000 units, firmly holding the top sales position in new energy vehicles among state-owned enterprises. This is not only a report card, but also market recognition of Deepal's technology route, providing solid purchasing confidence for Greater Bay Area consumers.

The Greater Bay Area is the core market for domestic new energy vehicle consumption and also a strategic area where Deepal Automotive focuses its layout. At this auto show, Deepal Automotive not only fully displays its technical foundation in all-scenario mobility but also launches June-exclusive purchasing benefits for Bay Area consumers, reducing the threshold for car purchase with real discounts, allowing citizens to visit the show, choose cars, and enjoy huge benefits in one step.

During the event period from May 29 to June 14, users can additionally stack exclusive gifts beyond the original manufacturer benefits: placing an order gives a 1000 Yuan Sapphire worth from Deepal Mall, which can be used to exchange for original factory car premium products, matched at will; additionally, car buying users in the Shenzhen area can additionally enjoy the waiver benefit of compulsory traffic insurance.

Deepal S05: Global Best-selling SUV, First Choice for Bay Area Family Travel

As a fashionable flagship product created by Deepal Automotive for the global market, Deepal S05 has achieved double harvest in market performance and reputation. It not only breaks the 10,000 monthly sales since launch, but global cumulative sales have exceeded 200,000 units, and it has won many international authoritative honors such as the German iF Design Award and Thailand Annual Car Award. It is a globally best-selling model that lives up to its reputation. The car series is equipped with CATL battery cells and Golden Bell Battery, full safety protection, adapting to Shenzhen's hot and rainy summer climate environment. 620km CLTC ultra-long range is sufficient to meet daily commuting needs. With 3C supercharging technology, power can be recharged from 30% to 80% in 15 minutes. Weekend self-driving to Bay Area surrounding cities such as Huizhou and Zhuhai is also no pressure.

Deepal L06 Max: Magnetorheological Chassis Support, Hardcore Interpretation of Driving Control Essence

Deepal L06 Max, which focuses on ultimate driving control experience, has maintained a high sales position for two consecutive months with outstanding product performance, favored by young users pursuing driving fun. The model is equipped with a 3 million-level supercar same magnetorheological chassis, precise steering, excellent vibration filtering performance. Whether traveling through Shenzhen city main roads, or galloping on Pearl River Delta mountain roads, it can bring a smooth and free handling feeling. The standard Golden Bell Battery on the full series has accumulated 700,000 vehicles, always maintaining a zero spontaneous combustion record, escorting every trip with reliable quality.

New Deepal S07 Huawei Qiankun Laser Version: High-level Perception Hardware Downwards, Calmly Traveling Complex Road Conditions

The new Deepal S07 Huawei Qiankun Laser version breaks the price barrier of high-end intelligent assisted driving, popularizing high-level laser intelligent assisted driving configurations to mainstream price ranges. The vehicle is equipped with Huawei Qiankun Laser ADS 4 Pro Enhanced Edition and All-Dimensional Anti-Collision System, capable of calmly dealing with Shenzhen Futian CBD morning and evening peak traffic, Nanshan Park dense roads, old city narrow streets and alleys, etc. complex road conditions. With 630km CLTC long-range coupled with efficient energy replenishment technology, cross-city travel range has no worries, fully meeting Bay Area users' diverse travel needs.

Deepal S09: Smart Flagship Large Six-Seater, Business and Home All-Round Support

Positioned as a flagship large six-seater SUV, Deepal S09 accurately matches the vehicle needs of high-net-worth groups in the Bay Area, covering both family travel and business reception two scenarios. The vehicle pure electric range is 310km, equipped with 5C supercharging technology, only ten minutes needed to complete 30%-80% charge replenishment, energy replenishment efficiency leads peers. Whole vehicle full series standard Huawei Qiankun Intelligent Driving ADS 4.1 and HarmonyOS Cockpit, realizing driving assistance, human-vehicle interaction full dimension intelligence; industry first middle row slideable double zero gravity seats, integrated intelligent mobile center island, combined with variable space modes, whether weekend family camping leisure, or business travel picking up and dropping off guests, can bring comfortable, luxury riding experience.

Deepal L07: Smart Family Sedan Benchmark, Commuting Good Partner for Office Workers

'Technology Smart Enjoyment Mid-size Sedan' Deepal L07, integrates trendy design, powerful power and full-domain intelligence, is a strong contender in the 150,000 Yuan level sedan market. It is equipped with new generation Yuanli Super Integrated Drive and Intelligent Extended Range System, power is sufficient and energy consumption performance is excellent. As a sedan with standard Huawei Qiankun Intelligent Driving on the full series in the same price range, its highway intelligent driving coverage rate exceeds 99.2%, when driving on Guangzhou-Shenzhen, Dongguan-Shenzhen and other intercity highways, it can effectively alleviate long-distance driving fatigue. With 20-way all-dimensional anti-collision system, layered protection guards daily commuting safety, perfectly fitting the vehicle needs of Greater Bay Area office workers.

Deepal G318 Worry-Free Traverse Version: Outstanding All-Terrain Capability, Explore Outdoors At Will

Deepal G318 Worry-Free Traverse version breaks the boundary between hardcore models and city vehicles, capable of handling outdoor traversal and adapting to city commuting. The vehicle is equipped with dual motor real four-wheel drive, two mechanical differential locks and all-terrain driving system, passage and rescue ability outstanding, easily conquer Northern Guangdong mountainous areas, outdoor wilderness, etc. complex road conditions; same level unique air suspension, CDC shock absorption and active magic carpet system, can also let the vehicle maintain stable and comfortable driving on city roads. Whether it is weekend teaming up to go to Dongxichong coastline hiking traverse, or long holiday opening long-distance self-driving, this model can accompany throughout the journey, unlocking diversified travel fun.

Establishing in the market with quality, returning to users with sincerity. For a long time, Deepal Automotive has always adhered to user-centered, relying on mature car-making technology, rich product matrix, creating high-value, high cost-performance travel vehicles. At this Greater Bay Area Auto Show, Deepal Automotive combines hardcore products with exclusive benefits, sincerely returning to the great consumers in the Bay Area. At present, it is the golden period for mid-year car purchasing. Whether you prefer sports driving control, intelligent technology, home utility or outdoor off-road, you can find adapted solutions here. Welcome to Shenzhen International Convention and Exhibition Center (Bao'an) Deepal Automotive booth 7-09, experience the hardcore strength of the full series models at close range, seize the opportunity to buy a car, and start a new smart travel life.