A 79,900 RMB Car, Helping Changan Clear the Toughest Hurdle

Recently, the 2027 model Qiyuan Q05 went on sale. Three trims, official guide price 89,900 RMB to 101,900 RMB, limited-time subsidy price 79,900 RMB to 95,900 RMB. This car has just ranked as the sales champion of domestic compact SUVs for six consecutive months, cumulative deliveries have exceeded 100,000 units, September global monthly sales directly hit 30,000 units. In Changan's entire new energy portfolio, it is the most capable vehicle at the moment.

Looking back at the data, when it launched in 2025, monthly sales hovered between 1,000 and 2,000 units, having almost no presence in the compact SUV market. The turning point appeared in March this year, when monthly retail sales suddenly jumped to 12,000, then continued climbing: April 15,800, May 16,000, June 18,900, July approaching 19,000. From over 1,000 monthly sales to nearly 20,000, it multiplied more than ten times in half a year.

This growth cannot be explained by price cuts. Price cuts can pull a wave, but not this consistent climbing slope. Behind this is Changan's redefinition of this car.

So what is it based on? In one sentence, it is not an explosion sold out from a price war, but a hit forged in a specification battle.

In the 100,000 RMB segment, full series standard CATL LFP battery, full series supports 3C fast charging, 15 minutes from 30% to 80%. High trim version comes directly with LiDAR, equipped with NOA pilot assist for highways and urban viaducts. This combination, before Q05 appeared, was usually seen only on cars above 200,000 RMB. 2,735 mm wheelbase, 540 L trunk, folding rear seats up to 1,380 L, these numbers put in the 100,000 RMB segment are all over-class existence.

In plain language, this car did something very hard, forcibly stuffing configurations others dare not release into the 100,000 RMB segment, yet making users believe this brand is worth paying for. So Q05 did not win on price, it won by turning the four words "Technology Democratization" from marketing jargon into something tangible and usable for users. When LiDAR is no longer a symbol of high-end, when 3C fast charging becomes standard for 100,000 RMB segment, users naturally vote with their feet.

This 2027 model update, upgrades are also very targeted. Full series range unified to 506 km, cut original 405 version, entry-level is long range; full series standard heat pump AC, directly solving the old problem of pure electric car range shrinking in winter; run-flat tire stability also made full series standard. You see, the facelift has no gimmicks, every cut targets user hard needs.

But for Changan, the significance of Q05 is far more than just a hit.

Looking at Changan Auto's moves this year together, Q05's position is particularly key. First half of this year, Changan actively cut low-profit micro EV Lumin, this cut down is about 70,000 units sales gap. Who fills this gap? Avatr goes high-end, Deepal goes mid-end overseas, the one that can really move volume, can shoulder sales, is Qiyuan. And whether Qiyuan can shoulder it, key depends on Q05.

July data gave the answer. Changan Qiyuan single month global delivery nearly 40,000 units, among which Q05 contributed nearly half. In Changan New Energy's three brands — Avatr, Deepal, Qiyuan — portfolio, Qiyuan has surpassed Deepal, becoming Changan New Energy's top sales pillar.

This significance is big. It indicates Changan, in the adjustment period of cutting low-end products and integrating brands, found a clear, replicable, and already market-verified path — using self-developed intelligence and electrification capabilities, to create differentiation in the mass market.

Going one level higher. Qiyuan established barely three years ago, cumulative sales have broken 1 million units, and achieved profitability. In today's universally pressured new energy market, this is not an easy thing. Supporting this strategy is exactly Q05, this hardest prototype.

Here must mention Changan's layout. As early as 2017, Changan proposed "Third Entrepreneurship", successively established Avatr and Deepal two new energy brands, stepped in pits, also accumulated methodology. By 2023 Qiyuan born, the tuition fees of the previous two brands, all fed back to this new brand positioning mainstream family use. So Qiyuan these three years rhythm very clear: first use A07 to stand brand, then use E07 to show SDA architecture technical foundation, then unfold product line, finally use Q05 such hit to rush volume. One year one step, almost no detours.

More worth mentioning is, this road is already going outwards. This year Q05 first launched in Thailand, less than half month orders broke 3,000, then entered Uzbekistan, also plans to do CKD localization production locally; this Paris Motor Show, Qiyuan again followed Changan three brands together to place in Europe. A car killing out from 100,000 RMB segment market, now becomes Changan globalization vanguard.

Auto Review: So back to the 79,900 RMB car at the beginning. It looks cheap, but cheap is just the result. The real reason is Changan took three years tech accumulation, self-developed Tianshu Intelligent Driving, Jinzongzhao Battery, SDA Architecture, one by one downgraded to mass market, let most ordinary family, use most affordable money, drive decent car. This is where Qiyuan Q05 is most worth discussing. It is not only Changan New Energy's first pillar, it proves one thing: Changan's new energy transformation path, has been completed.