Dreame is a global high-end technology brand under Dreame Technology (Suzhou) Co., Ltd. In August 2025, Dreame Technology officially announced its entry into the intelligent new energy vehicle field and established the "Starry Future" automotive technology company. The brand is positioned as a "Chinese luxury electric vehicle brand," committed to transferring Dreame's globally leading technology in high-speed digital motors, intelligent algorithms, and aerodynamics to the power, intelligent driving, and thermal management systems of new energy vehicles. In January 2026, Dreame's high-end brand "KOSMERA (Future Star)" made its global debut at the CES exhibition in Las Vegas. Through the "Starry Sky Plan" and "Interstellar Crossing" series, Dreame showcased its comprehensive ambition to build cars ranging from supercars to intelligent home SUVs, aiming to create "the fastest and most intelligent electric products in the world."
Dreame's journey into car manufacturing stems from its founder Yu Hao's pursuit of aerospace technology and ultimate performance.
Technical Origins (2015-2024): Dreame originated from Tsinghua University's "Sky Lab." Its core team focused on high-speed digital motors (RPM exceeding 180,000) and SLAM intelligent algorithms, reserving underlying technologies for car manufacturing.
Secret R&D (2023-2024): Dreame assembled an automotive R&D team of nearly a thousand people. Core members included cross-over talent from top global sports car brands and internet companies.
Official Announcement (August 2025): Dreame released a public letter announcing its official entry into the automotive field and launched the "Starry Sky Plan (Project Star)."
Global Premiere (January 2026): Dreame participated in CES 2026 with its KOSMERA brand, unveiling supercar concept cars such as the Nebula Next 01, shaking up the industry.
Full-scale Push (February-May 2026): Dreame announced the SUV product line codenamed "Interstellar Crossing," clarified the strategy of "promoting domestic and overseas markets together," and has begun preparing sales channel deployment nationwide.
Dreame adopted a "Performance Pyramid" layout, establishing brand awareness through top supercars, followed by launching home intelligent products:
KOSMERA Starry Series (Supercar):
Nebula Next 01: The brand's flagship performance car, equipped with a self-developed four-motor system, with a comprehensive horsepower of nearly 2,000 hp.
Jet Edition (Rocket Version): A special model showcased in April 2026, which innovatively added a solid fuel rocket booster to the rear of the vehicle, aiming to break the speed record of accelerating from 0 to 100 km/h within one second.
Interstellar Crossing Series (SUV):
T08 / T08L: Positioned as mid-to-large and large intelligent electric SUVs, with a highly futuristic and technological appearance.
D09: A sport crossover SUV, focusing on ultimate aerodynamics and a lightweight body.
Mobile Business: In 2026, Dreame's first smartphone, the E1, obtained EU energy efficiency certification, aiming to build a "Car-Mob-Home" full ecosystem closed loop.
As the most crossover new car-making force attracting the most attention in 2026, Dreame quickly captured the interest of young tech audiences by leveraging its global brand influence established in the robot vacuum and hair dryer fields. After the 2026 CES exhibition, Dreame's supercar sentiment index on global social media ranked first among new brands. In terms of market strategy, Dreame has begun recruiting high-end members for the "Starry Club." Thanks to Dreame's strong retail channel foundation overseas (especially in Europe and North America), its "domestic-foreign bidirectional driving" model enabled its brand valuation to achieve explosive growth in 2026. The first mass-produced model is expected to be officially launched and delivered in 2027.
Dreame Auto's core technologies embody the crossover dimensional strike from "home appliance DNA" to "automotive performance":
Ultra-high-speed hub motor: Dreame applied micro-motor technology with hundreds of thousands of revolutions per minute to automotive motors, developing a new generation of electric drive units with extremely high power density and thermal management efficiency.
DHX1 HD LiDAR: Dreame self-developed image-level LiDAR, whose detection accuracy can capture the fine textures of objects rather than just rough contours, providing super-line-of-sight perception for advanced intelligent driving.
AI Race Engineer: Using self-developed intelligent algorithms, it provides real-time physical limit feedback and auxiliary control to drivers through cockpit AR projection, lowering the threshold for high-performance driving.
Fluid dynamics and thermal management: Drawing on its vacuum cleaner's efficient air duct design, Dreame Auto applied multiple patented technologies to battery pack active cooling and overall vehicle wind resistance optimization, ensuring performance stability under extreme working conditions.
Dreame has been an international enterprise since its birth, with its overseas sales share accounting for over 50% annually. In 2026, Dreame held the "Dreame Next" global developer conference in San Francisco to showcase its intelligent mobility ecosystem. The brand has a European R&D center in Hamburg, Germany, focusing on vehicle performance tuning and local regulatory adaptation. Relying on mature channels in over 120 countries, Dreame plans to achieve a "global simultaneous launch" in 2027, prioritizing entry into high-net-worth electric vehicle markets such as Western Europe, North America, and the Middle East.
Dreame's goal is "Making technology benefit life," but in the automotive field, it prefers to reshape user cognition through extreme innovation. In the next three years, Dreame will be committed to achieving small-scale mass production of the "Starry Series" and using it as a technical mothership to feed back into its SUV and sedan product lines. Dreame's vision is to build automobiles as "running intelligent robots" and, through the extreme integration of motor, algorithm, and energy technologies, to become a globally leading intelligent mobility solution provider before 2030.
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